CN112270572A - Automated marketing method, system, electronic device and computer readable storage medium - Google Patents
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Abstract
The invention discloses an automatic marketing method, a system, electronic equipment and a computer readable storage medium, wherein the method comprises the following steps: configuring automated marketing rules in the system; acquiring user information through an API; converting the user information into a standardized format and storing the user information into an event queue; copying the events meeting the automated marketing rules in the event queue into a task queue; the program executes the tasks in the task queue in order and sends the content to the user through the API. The method collects the behavior and account information of enterprise users on the tremble through the API, and communicates the attributes and behavior data of a plurality of tremble accounts or external platform accounts of the users through the unionid and the mobile phone number, so that the users can formulate finer automatic marketing rules on the system based on the attributes and behavior data of the users, rather than automatically replying based on the received text content.
Description
Technical Field
The present invention relates to the field of marketing technologies, and in particular, to an automated marketing method and system based on tremble, an electronic device, and a computer-readable storage medium.
Background
With the development of the short video industry, more and more enterprises open enterprise accounts on the tremble to interact with users, and hope to improve the influence of own brand accounts and convert more users into own brand consumers. When the interactive content is more, the operator cannot process all the interactive messages, and needs to use an automatic marketing method, such as automatic reply, that is, according to a rule set in advance, the system does not need to manually operate, and the system automatically replies the content to improve the working efficiency.
The automatic reply function of the tremble is that when the user enters a private letter dialog box, the user automatically replies the message through the private letter when the user has a homepage reservation behavior, a service page submission reservation behavior, dials an intelligent telephone and sends the content containing the specific key words through the private letter.
The automatic recovery function of the trembler has the following disadvantages:
1. poor flexibility: the reply can be carried out only according to the specific behavior of the user or the private letter containing the specific content keyword is sent, and the differential reply can not be carried out according to the attribute of the user.
2. An automated marketing function for the tremble comment scenario is lacking.
3. The number of rules that can be set is limited: when a user enters a private letter dialog box and has a homepage reservation action, a service page submission reservation action and a smart phone dialing action, only one reply rule can be configured respectively; for the private letter transmission of the user, the content containing the specific key words can only be configured with 200 rules at most; when an enterprise needs to configure a large number of automatic reply rules for different scenes, the automatic reply function by the tremble cannot be satisfied.
Disclosure of Invention
In view of the above technical problem of automatic responding to a tremble, the present invention provides an automatic marketing method, system, electronic device and computer readable storage medium based on tremble.
In a first aspect, an embodiment of the present application provides an automated marketing method based on buffeting, including:
rule configuration step: configuring automated marketing rules in the system;
a data acquisition step: acquiring user information through an API;
format conversion step: converting the user information into a standardized format and storing the user information into an event queue;
and (3) rule matching: copying the events in the event queue that satisfy the automated marketing rules into a task queue;
and a task execution step: and the program executes the tasks in the task queue according to the sequence and sends the content to the user through the API.
In the above automatic marketing method based on tremble, the rule configuration step further includes storing the automatic marketing rule in a real-time interaction management module.
The automated marketing method based on the trembler is characterized in that the data acquisition step comprises the following steps:
raw data acquisition step: acquiring original data of the interaction behavior of the user and the enterprise account through the API;
and (3) information completion step: and according to the user id in the original data, completing the user information by searching the attribute and behavior data of the user on other platforms.
In the automatic marketing method based on the tremble, if the unionid or the mobile phone number in the original data already exists in the database, the system regards the original data and the data in the database as the same natural person, and generates the unique user id in the system.
The automated marketing method based on the trembler is characterized in that the rule matching step comprises the following steps:
and an event searching step: the real-time interaction management module continuously searches whether an event meeting the automatic marketing rule exists in the event queue;
an event copying step: copying events that satisfy the automated marketing rules into the task queue.
In a second aspect, an embodiment of the present application provides an automated marketing system based on buffeting, including:
a rule configuration module: configuring automated marketing rules in the system;
a data acquisition module: acquiring user information through an API;
a format conversion module: converting the user information into a standardized format and storing the user information into an event queue;
a rule matching module: copying the events in the event queue that satisfy the automated marketing rules into a task queue;
a task execution module: and the program executes the tasks in the task queue according to the sequence and sends the content to the user through the API.
The above automatic marketing system based on tremble sound, wherein the data acquisition module includes:
a raw data obtaining unit: acquiring original data of the interaction behavior of the user and the enterprise account through the API;
an information completion unit: and according to the user id in the original data, completing the user information by searching the attribute and behavior data of the user on other platforms.
The above automatic marketing system based on tremble sound, wherein the rule matching module comprises:
an event search unit: the real-time interaction management module continuously searches whether an event meeting the automatic marketing rule exists in the event queue;
an event replication unit: copying events that satisfy the automated marketing rules into the task queue.
In a third aspect, an embodiment of the present application provides an electronic device, which includes a memory, a processor, and a computer program stored on the memory and executable on the processor, and the processor, when executing the computer program, implements the automated marketing method according to the first aspect.
In a fourth aspect, the present application provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the automated marketing method according to the first aspect.
Compared with the prior art, the invention has the advantages and positive effects that:
1. based on account attributes and interactive behaviors of the user on the tremble, the enterprise can automatically send differentiated tremble private messages to the user by using the system. For example, different contents are replied to the high-activity user and the low-activity user according to the frequency of user interaction in a certain time period, so that the high-activity user is more preferential, and the interaction rate between the user and the enterprise tremble numbers is promoted.
2. The enterprise can use the system to automatically send differentiated jittering private messages to the user based on account attributes and interactive behaviors of the user on other platforms or information of the user in an enterprise CRM. For example, the user information in CRM is combined to reply to the service transaction state of the user on a tremble.
3. The limitation that the number of configuration rules automatically replied on the trembler is 200 at most is broken, and more rules can be configured for refined automatic marketing.
Drawings
Fig. 1 is a schematic step diagram of an automated marketing method based on tremble provided in an embodiment of the present application;
fig. 2 is a flowchart of data acquisition based on step S2 in fig. 1 according to an embodiment of the present application;
fig. 3 is a flowchart of rule matching based on step S4 in fig. 1 according to an embodiment of the present application;
fig. 4 is a schematic flowchart of an automated marketing method based on tremble according to an embodiment of the present disclosure;
FIG. 5 is a diagram illustrating a system interface for formulating rules for initiating activities, according to an embodiment of the present application;
FIG. 6 is a diagram illustrating an initial system interface for formulating rules according to an embodiment of the present application;
FIG. 7 is a diagram illustrating a system interface for a rule flow provided by an embodiment of the present application;
FIG. 8 is a diagram illustrating a system interface for triggering event editing according to an embodiment of the present disclosure;
fig. 9 is a display diagram of a system interface for event judgment editing according to an embodiment of the present application;
fig. 10 is a system interface display diagram of a first dither restoration according to an embodiment of the present disclosure;
fig. 11 is a system interface display diagram of a second exemplary dither restoration according to an embodiment of the present disclosure;
FIG. 12 is a diagram illustrating a system interface for completing rule formulation in accordance with an embodiment of the present application;
FIG. 13 is a display diagram of a system interface for activity progress provided by embodiments of the present application;
FIG. 14 is a system interface display of activity progress details provided by embodiments of the present application;
FIG. 15 is a block diagram of an automated marketing system based on tremolo provided by an embodiment of the present application;
fig. 16 is a block diagram of a computer device according to an embodiment of the present application.
Wherein the reference numerals are:
11. a rule configuration module; 12. a data acquisition module; 121. a raw data obtaining unit; 122. an information completion unit; 13. a format conversion module; 14. a rule matching module; 141. an event search unit; 142. an event replication unit; 15. a task execution module; 81. a processor; 82. a memory; 83. a communication interface; 80. a bus.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application will be described and illustrated below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments provided in the present application without any inventive step are within the scope of protection of the present application.
It is obvious that the drawings in the following description are only examples or embodiments of the present application, and that it is also possible for a person skilled in the art to apply the present application to other similar contexts on the basis of these drawings without inventive effort. Moreover, it should be appreciated that in the development of any such actual implementation, as in any engineering or design project, numerous implementation-specific decisions must be made to achieve the developers' specific goals, such as compliance with system-related and business-related constraints, which may vary from one implementation to another.
Reference in the specification to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the specification. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. Those of ordinary skill in the art will explicitly and implicitly appreciate that the embodiments described herein may be combined with other embodiments without conflict.
Unless defined otherwise, technical or scientific terms referred to herein shall have the ordinary meaning as understood by those of ordinary skill in the art to which this application belongs. Reference to "a," "an," "the," and similar words throughout this application are not to be construed as limiting in number, and may refer to the singular or the plural. The present application is directed to the use of the terms "including," "comprising," "having," and any variations thereof, which are intended to cover non-exclusive inclusions; for example, a process, method, system, article, or apparatus that comprises a list of steps or modules (elements) is not limited to the listed steps or elements, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus. Reference to "connected," "coupled," and the like in this application is not intended to be limited to physical or mechanical connections, but may include electrical connections, whether direct or indirect. The term "plurality" as referred to herein means two or more. "and/or" describes an association relationship of associated objects, meaning that three relationships may exist, for example, "A and/or B" may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. Reference herein to the terms "first," "second," "third," and the like, are merely to distinguish similar objects and do not denote a particular ordering for the objects.
The present invention is described in detail with reference to the embodiments shown in the drawings, but it should be understood that these embodiments are not intended to limit the present invention, and those skilled in the art should understand that functional, methodological, or structural equivalents or substitutions made by these embodiments are within the scope of the present invention.
Before describing in detail the various embodiments of the present invention, the core inventive concepts of the present invention are summarized and described in detail by the following several embodiments.
The invention collects the behavior and account information of the user on the tremble through API, and gets through the attribute and behavior data of a plurality of tremble account numbers or external platform account numbers through unionid and mobile phone number, and can formulate differentiated automatic marketing rules based on more comprehensive user attribute and behavior data on the system.
The first embodiment is as follows:
referring to fig. 1 to 14, the present embodiment discloses an embodiment of an automated marketing method based on buffeting (hereinafter referred to as "method").
Specifically, as shown in fig. 1, the method disclosed in this embodiment mainly includes the following steps:
step S1: automated marketing rules are configured in the system.
Specifically, automated Marketing (Marketing Automation) refers to a software platform and technology designed for enterprises to more effectively perform Marketing in a variety of online channels (e.g., mail, SNS, websites, mobile, etc.). The flow of configuring the automated marketing rules of tremble in the system is shown in fig. 5 to 12, according to which a large number of automatic reply rules can be finely configured for different scenes. After the configuration is completed, the automatic marketing rules are stored in the real-time interaction management module, and when a user performs specific interaction with an enterprise account on the tremble, if the user performing the interaction meets the configured specific conditions, the system sends the set content to the user through the tremble private letter.
Then, referring to fig. 2, step S2 is performed: and acquiring user information through the API.
Wherein, step S2 specifically includes the following contents:
step S21: acquiring original data of the interaction behavior of the user and the enterprise account through the API;
step S22: and according to the user id in the original data, completing the user information by searching the attribute and behavior data of the user on other platforms.
Specifically, API means Application Programming Interface (API), which is a predefined function or a convention for linking different components of a software system, and is also called API, which is a set of definitions, programs and protocols, and implements communication between computer software through API Interface. One of the primary functions of an API is to provide a common set of functions. The API is also a middleware and provides data sharing for various platforms. In the programming practice, the programming interface is designed to reasonably divide the responsibility of the software system. The good interface design can reduce the mutual dependence of all parts of the system, improve the cohesion of the composition units and reduce the coupling degree among the composition units, thereby improving the maintainability and the expandability of the system. The primary purpose of the application program interface is to provide applications and developers the ability to access a set of routines without having to access source code or understand the details of the internal workings. The system can acquire behaviors and related data of comments, private letters, homepage appointments, service page appointments and intelligent telephone dialing of the user through an API provided by the tremble open platform.
After the original data is obtained, the system can complement other user information according to the tremble account id of the user. If the unionid or the mobile phone number in the original data already exists in the database, the system regards the two data as the same natural person, generates a user unique id in the system, namely, combines user information, interaction records and the like, then generates uniform standardized data, and stores the uniform standardized data in an event queue.
Specifically, when data acquisition is performed, data such as information, comments, and personal letters of a user may be acquired by a web crawler, not by an API provided by a dither platform. The web crawler, also called web spider and web robot, is a program or script that automatically captures web information according to certain rules. The crawler may validate hyperlinks and HTML code for web data crawling.
Then, step S3 is executed: and converting the user information into a standardized format and storing the user information into an event queue.
Specifically, the original data of the interaction behavior between the user and the enterprise account acquired through the API and the attribute and behavior data of the user on other platforms searched according to the user id are extracted and converted into a standardized format to be stored in an event queue.
Then, referring to fig. 3, step S4 is performed: copying the events in the event queue that satisfy the automated marketing rules into a task queue.
Wherein, step S4 specifically includes the following contents:
step S41: the real-time interaction management module continuously searches whether an event meeting the automatic marketing rule exists in the event queue;
step S42: copying events that satisfy the automated marketing rules into the task queue.
Specifically, whether the event meets the condition for triggering the automated marketing is judged according to the configured automated marketing rule, and if the event can be triggered, the current event is added into a task queue.
Then, step S5 is executed: and the program executes the tasks in the task queue according to the sequence and sends the content to the user through the API.
Specifically, the system executes corresponding operation of automatic marketing according to set rules, and sends set private letter content to the user through the API. In the system, the progress of the marketing campaign can be monitored in real time, as shown in fig. 13 and 14, for example, different contents are replied to the high-activity user and the low-activity user according to the frequency of user interaction within a certain period of time, so that the high-activity user is given more preference, and the interaction rate between the user and the enterprise jittering tone number is promoted.
Example two:
in combination with the automated marketing method based on jitters disclosed in the first embodiment, the present embodiment discloses a specific implementation example of an automated marketing system (hereinafter referred to as "system") based on jitters.
Referring to fig. 15, the system includes:
the rule configuration module 11: configuring automated marketing rules in the system;
the data acquisition module 12: acquiring user information through an API;
the format conversion module 13: converting the user information into a standardized format and storing the user information into an event queue;
the rule matching module 14: copying the events in the event queue that satisfy the automated marketing rules into a task queue;
the task execution module 15: and the program executes the tasks in the task queue according to the sequence and sends the content to the user through the API.
Specifically, in the rule configuration module, the configured automatic marketing rules are stored in the real-time interaction management module, and when a user performs specific interaction with an enterprise account in the aspect of buffeting, if the user performing the interaction meets the configured specific conditions, the system sends the set content to the user through buffeting private letter.
Specifically, the data acquisition module 12 includes:
raw data obtaining unit 121: acquiring original data of the interaction behavior of the user and the enterprise account through the API;
the information complementing unit 122: and according to the user id in the original data, completing the user information by searching the attribute and behavior data of the user on other platforms.
After the original data is acquired in the data acquisition module, the system searches and splices attribute and behavior data of the user on other platforms according to the tremble account id of the user, and supplements other user information. If the unionid or the mobile phone number in the original data already exists in the database, the system regards the two data as the same natural person, generates a user unique id in the system, namely, combines user information, interaction records and the like, then generates uniform standardized data, and stores the uniform standardized data in an event queue.
Specifically, the rule matching module 14 includes:
the event search unit 141: the real-time interaction management module continuously searches whether an event meeting the automatic marketing rule exists in the event queue;
the event copying unit 142: copying events that satisfy the automated marketing rules into the task queue.
Specifically, whether an event meets the condition of triggering the automatic marketing is judged according to the configured automatic marketing rule, if the event can be triggered, the current event is added into a task queue, the system executes the corresponding operation of the automatic marketing, and the set private letter content is sent to the user through an API (application programming interface) to complete the process of the automatic marketing; and if the triggering cannot be carried out, ending the current task and sequentially executing the next task.
Please refer to the description of the first embodiment, which will not be repeated herein, for a technical solution of the same parts in an automated marketing system based on jitters and an automated marketing method based on jitters disclosed in the first embodiment.
Example three:
referring to FIG. 16, this embodiment discloses an embodiment of a computer device. The computer device may comprise a processor 81 and a memory 82 in which computer program instructions are stored.
Specifically, the processor 81 may include a Central Processing Unit (CPU), or A Specific Integrated Circuit (ASIC), or may be configured to implement one or more Integrated circuits of the embodiments of the present Application.
The memory 82 may be used to store or cache various data files for processing and/or communication use, as well as possible computer program instructions executed by the processor 81.
The processor 81 implements any of the automated marketing methods described in the above embodiments by reading and executing computer program instructions stored in the memory 82.
In some of these embodiments, the computer device may also include a communication interface 83 and a bus 80. As shown in fig. 16, the processor 81, the memory 82, and the communication interface 83 are connected via the bus 80 to complete mutual communication.
The communication interface 83 is used for implementing communication between modules, devices, units and/or equipment in the embodiment of the present application. The communication port 83 may also be implemented with other components such as: the data communication is carried out among external equipment, image/data acquisition equipment, a database, external storage, an image/data processing workstation and the like.
In addition, in combination with the automated marketing method in the foregoing embodiments, the embodiments of the present application may provide a computer-readable storage medium to implement. The computer readable storage medium having stored thereon computer program instructions; the computer program instructions, when executed by a processor, implement any of the automated marketing methods of the above embodiments.
The technical features of the embodiments described above may be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the embodiments described above are not described, but should be considered as being within the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
In summary, the technical method has the beneficial effects that the interactive behavior and account information of the user on the tremble sound platform are combined, so that the enterprise is helped to perform refined and differentiated automatic marketing on the user, for example, different contents are replied to the high-activity user and the low-activity user according to the interactive frequency of the user in a certain time period, more preference is given to the high-activity user, the interactive rate between the user and the tremble sound number of the enterprise is promoted, and the automatic replying is not performed only on the basis of the received text content; the method is combined with the user behaviors and user information of the platform of the enterprise except the tremble, and helps the enterprise to carry out automatic marketing on the tremble according to more comprehensive user portrait data; the limitation that the number of configuration rules automatically replied on the trembler is 200 at most is broken, and the number of the configuration rules automatically marketed on the trembler platform is increased.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. An automated marketing method, for trembling, comprising:
rule configuration step: configuring automated marketing rules in the system;
a data acquisition step: acquiring user information through an API;
format conversion step: converting the user information into a standardized format and storing the user information into an event queue;
and (3) rule matching: copying the events in the event queue that satisfy the automated marketing rules into a task queue;
and a task execution step: and the program executes the tasks in the task queue according to the sequence and sends the content to the user through the API.
2. The automated marketing method of claim 1, wherein the rule configuration step further comprises saving the automated marketing rules in a real-time interaction management module.
3. The automated marketing method of claim 1, wherein the data acquisition step comprises:
raw data acquisition step: acquiring original data of the interaction behavior of the user and the enterprise account through the API;
and (3) information completion step: and according to the user id in the original data, completing the user information by searching the attribute and behavior data of the user on other platforms.
4. The automated marketing method of claim 3, wherein if the unionid or the mobile phone number in the raw data already exists in the database, the system regards the raw data and the data in the database as the same natural person, and generates the unique user id in the system.
5. The automated marketing method of claim 1, wherein the rule matching step comprises:
and an event searching step: the real-time interaction management module continuously searches whether an event meeting the automatic marketing rule exists in the event queue;
an event copying step: copying events that satisfy the automated marketing rules into the task queue.
6. An automated marketing system, for trembling, comprising:
a rule configuration module: configuring automated marketing rules in the system;
a data acquisition module: acquiring user information through an API;
a format conversion module: converting the user information into a standardized format and storing the user information into an event queue;
a rule matching module: copying the events in the event queue that satisfy the automated marketing rules into a task queue;
a task execution module: and the program executes the tasks in the task queue according to the sequence and sends the content to the user through the API.
7. The automated marketing system of claim 6, wherein the data acquisition module comprises:
a raw data obtaining unit: acquiring original data of the interaction behavior of the user and the enterprise account through the API;
an information completion unit: and according to the user id in the original data, completing the user information by searching the attribute and behavior data of the user on other platforms.
8. The automated marketing system of claim 6, wherein the rule matching module comprises:
an event search unit: the real-time interaction management module continuously searches whether an event meeting the automatic marketing rule exists in the event queue;
an event replication unit: copying events that satisfy the automated marketing rules into the task queue.
9. An electronic device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor, wherein the processor, when executing the computer program, implements the automated marketing method of any of claims 1 to 5.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the automated marketing method according to any one of claims 1 to 5.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN113919878A (en) * | 2021-10-16 | 2022-01-11 | 云南白药集团医药电子商务有限公司 | Automatic marketing method and device capable of being configured in full flow |
| CN114629946A (en) * | 2022-01-26 | 2022-06-14 | 深圳腾银信息咨询有限责任公司 | Cross-platform user analysis method, device, system and medium |
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