KR20200068273A - Server and method for providing price fluctuation information of interest goods - Google Patents

Abstract

Disclosed are a method for exposing price change information of interest goods and a server for generating price change information using AdSense. One embodiment relates to a server and method for displaying price change information of user interest goods in an advertisement area of a website using AdSense. Through the present disclosure, users can automatically monitor price changes and know the price information of competitors through the AdSense advertisement area without requiring to directly monitor the price change of the interest goods to be purchased. Therefore, the interest goods can be purchased reasonably.

Description

Product of interest price change information exposure method and price change information generation server {SERVER AND METHOD FOR PROVIDING PRICE FLUCTUATION INFORMATION OF INTEREST GOODS}

It is related to the method of exposing the price fluctuation information of the product of interest. Specifically, AdSense advertisement and the price fluctuation information of the product of interest are added together by adding the price fluctuation information of the user's interest product to the AdSense advertisement in the advertising area of the website using AdSense. It relates to a server and method to expose.

Unless otherwise indicated herein, the content described in this section is not prior art to the claims of this application and is not admitted to be prior art by inclusion in this section.

The Internet advertising market started with banner advertising is evolving from keyword advertising to context advertisement. Contextual advertising is an internet advertising technique that automatically exposes highly relevant advertisements by analyzing the context and content posted on the website. Contextual advertisements are meaningful in that they provide relevant advertisements more naturally than existing keyword advertisements and provide various advertisement means to advertisers. This is because it reflects the needs of advertisers who want to target customers accurately, netizens not to expose advertisements irrelevant to them, and the Internet industry's desire to increase advertising costs with advertising effects. A typical example of contextual advertising is Google's AdSense.

AdSense is an advertising program operated by Google. When a person who owns a website joins AdSense, Google pays the advertisement fee and automatically uploads the advertisement to the person's website. When a visitor who visits the website clicks the advertisement, Google receives money from the advertiser and distributes a portion of it to the website owner. AdSense is based on the assumption that users who are interested in the content of a site want to view advertisements with the same theme at the same time. When a blog operator accesses AdSense, Google analyzes the content of the site and displays the appropriate advertisement. send. This is a description of the principle of contextual advertising, which means that advertising is an advertisement that appears in an appropriate environment by itself. Yahoo's content matching, Quigo's AdSonar, and Daum's AdClicks are also typical contextual advertisements.

However, since existing AdSense and contextual advertisements mechanically perform mapping of content and advertisements, sometimes advertisements that are not related to the content of the website are mapped to the advertisement area. In addition, since a simple promotional page link related to a web page is mapped to a conventional AdSense advertisement, the user does not want to click on the advertising area of the web page, and frequently deletes information displayed in the advertising area because it is not important. Do.

In addition, since the conventional AdSense advertisement provides only simple advertisement related to a web page or advertisement information simply related to a user, rather than identifying key information required by each user and displaying the relevant core information, the advertising effect is gradually increasing. It is a downward trend.

1. Korean Patent Registration No. 10-1753481 (2017.06.28) 2. Korean Patent Registration No. 10-0977118 (2010.08.13)

A method of exposing price change information of interest products using AdSense that exposes price change information of users' interest product price change information and competitive model of interest to the advertising area of the website and price change information of interest products and competition models by open market, and Provide a server.

The system for providing price change information of a product of interest using AdSense according to an embodiment extracts a web page area excluding an area where content is output from a web page as an advertising area, and the number of users accessing the advertising area of the web page and A web manager server that generates revenue according to the number of clicks in the advertisement area; AdSense server that registers AdSense advertisement area of web page from web manager server, codes AdSense advertisement based on individual browsing behavior tracking information extracted from user cookie information, and maps AdSense advertisement to registered advertisement area ; And receiving the user cookie information and browsing behavior tracking information from the AdSense server, extracting the user's interest product information, identifying the open market and competitive product information selling the interest product, and opening the market of interest and competition products A price fluctuation information generating server that tracks price fluctuation trends by stars; It includes.

In a preferred embodiment, the price fluctuation information generating server sets the price at the initial search time of the product of interest as a reference price, generates price fluctuation information of interest products for each open market for the reference price, and Adsense the price fluctuation information of the created interest products The adSense server registers the AdSense advertisement with the price change information added to the ad area and adds the price change information received from the price change generation server to the ad area. In the advertisement area, the price fluctuation information of the product of interest to the user is exposed along with AdSense advertisement.

According to another embodiment, a method of exposing price change information of a product of interest includes (A) a word searched by a user, a website staying for a certain period of time, a shopping item purchased more than once, a name, address, credit card number, and investment stock item data. Collecting cookie information, which includes an information file; (B) extracting interest product information to be purchased by the user from the collected cookie information, and monitoring the price change of the interest product; (C) generating a product price change information of interest when the price of the product changes more than a certain amount as a result of monitoring; (D) searching a plurality of advertisement areas exposing context advertisements and AdSense advertisements set by the website manager; (E) matching the price change information of interest products generated in each advertisement area, and exposing the price change information of the product of interest for each user to the advertisement area; It includes.

In another embodiment, the server for generating price change information of a product of interest using AdSense includes words searched by a user, a website staying for a certain period of time, shopping items purchased more than once, a name, address, credit card number, and investment stock item data. An individual information collection module for collecting cookie information, which is an information file; A price fluctuation information generation module that extracts interest product information to be purchased from the collected cookie information, and monitors price changes of the extracted interest products for each open market to generate price fluctuation information of interest products; When an advertisement area access approval message is received from the AdSense server managing the AdSense advertisement area, a plurality of contextual advertisements or AdSense advertisement areas set by a website administrator are searched, and a product of interest in each of the advertisement areas A price change information display module that matches price change information to expose price change information of a product of interest to an advertisement area; Includes.

The user can conveniently receive price change information, which is important information of the product of interest to be purchased, through the AdSense advertisement area. Interested product sellers can actively target marketing by providing price change information to users who are interested in the products they manufacture.

Website managers that expose price fluctuation information in the advertising area can maximize the advertising effect through the AdSense advertising area and receive additional rewards when users click on the advertising area to generate additional revenue.

In addition, users do not need to directly monitor the price changes of the products of interest to be purchased, and perform price comparisons by open market directly. AdSense advertising area automatically changes the price of products of interest and changes in prices of competitive models by open market. Since you can get information, you can do more reasonable shopping.

It should be understood that the effects of the present invention are not limited to the above-described effects, and include all effects that can be deduced from the configuration of the invention described in the detailed description or claims of the present invention.

1 is a view showing a price change information exposure system of interest products using AdSense according to an embodiment
2 is a view for explaining an advertising area of a web page according to an embodiment
3 is a diagram for explaining an example of an AdSense advertisement
4 is a view showing an example of exposing price change information of a product of interest according to an embodiment
5 is a diagram showing a data processing block of the AdSense server 300 according to an embodiment
6 is a diagram showing an approximate data processing block of the price fluctuation information generation server according to the embodiment;
7 is a view showing a specific data processing block of the price fluctuation information generation server 100 according to the embodiment.
8 is a view showing a data processing process for exposing price change information according to an embodiment
9 is a view showing an example of exposure to price fluctuation information of a product of interest

Advantages and features of the present invention, and methods for achieving them will be clarified with reference to embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the embodiments allow the disclosure of the present invention to be complete, and common knowledge in the technical field to which the present invention pertains. It is provided to fully inform the holder of the scope of the invention, and the invention is only defined by the scope of the claims. The same reference numerals refer to the same components throughout the specification.

In describing embodiments of the present invention, when it is determined that a detailed description of known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. In addition, terms to be described later are terms defined in consideration of functions in an embodiment of the present invention, which may vary according to a user's or operator's intention or practice. Therefore, the definition should be made based on the contents throughout this specification.

1 is a diagram showing a system for exposing price change information of a product of interest using AdSense according to an embodiment, FIG. 2 is a view for explaining an advertising area of a web page according to an embodiment, and FIG. 3 is an example of AdSense advertising It is a drawing for explaining.

Referring to FIG. 1, a system for exposing price change information of a product of interest using AdSense includes a web administrator (not shown), a user terminal 200, an AdSense server 300, and a price change information generation server 100. Can be configured.

The web administrator creates a web page, and extracts the web page space from the web page to the advertisement area, excluding the area where the content is output. As shown in FIG. 2, in the embodiment, the advertisement area is a plurality of empty web areas (a, b, c, d, e) in which main content is not displayed among screens displayed on a mobile or PC. The web administrator registers the extracted advertisement area on the AdSense server to start AdSense advertisement reflecting the user's interest information or content output on the web page, and advertising according to the number of users and clicks accessing the advertisement area of the web page. Make money.

The AdSense server 300 registers the AdSense advertisement area of the webpage from the web administrator and generates and generates the AdSense advertisement by coding the AdSense advertisement based on the individual browsing behavior tracking information extracted from the user cookie information in the advertisement area. The advertisement is mapped to the advertisement area registered in the server 300. AdSense is an advertising program operated by Google. When a person who owns a website joins AdSense, Google pays the advertisement fee and automatically uploads the advertisement to the person's website. When a visitor who visited the website clicks on the advertisement disclosed on the web page, Google receives a reward from the advertiser and distributes a portion of it to the website owner. AdSense is based on the assumption that users who are interested in the content of a site want to view advertisements with the same theme at the same time. When a blog operator accesses AdSense, Google analyzes the content of the site and displays the appropriate advertisement. send. This principle is called context advertisement. In addition, AdSense advertisements expose information on products of interest to individual users by using behavior tracking information extracted from user cookie information. For example, the conventional AdSense advertisement is made by exposing the competition model information of the user interest product or the current price information to the advertisement area, and linking the advertisement area where the AdSense advertisement is exposed with the seller of interest products.

The price fluctuation information generation server 100 receives user cookie information and browsing behavior tracking information from the AdSense server 300, extracts user's interest product information, and identifies an open market for selling the interest product. In addition, one of the meta-information of interest products including the product of interest and specifications, price, performance, and functions identifies a similar competitive model over a certain level. For example, when the price fluctuation information generation server 100 identifies a user's product of interest as a'code zero robot cleaner' of 700,000 won, the competition model is a S1 robot cleaner of Xiaomi's 650,000 won, Ace Electronics of 500,000 won. It can be grasped by the EveryBot robot cleaner.

Subsequently, the price fluctuation information generation server 100 generates price fluctuation information for each user by tracking the price fluctuation trend of the product of interest according to the time based on the price of the initial search time of the product of interest. In addition, the price fluctuation generation server 100 may generate price fluctuation information according to time for each open market of the competitive model.

To this end, the price fluctuation information generation server 100 sets the product price at the initial search time of the product to be purchased as the reference price and monitors the change in the reference price according to the time trend. In addition, the price fluctuation information generation server 100 may set the initial search starting price of the product of interest as a reference price, and generate interest product price variation information for a reference price for each open market selling the product of interest. When the price change information of interest products for each open market is generated in the price change generation server 100, the price change information of the generated interest product is transmitted to the AdSense server 300.

The AdSense server 300 maps the price change information of interest products received from the price change generation server 100 to the AdSense advertisement area, thereby exposing the price change information of the product of interest to the advertisement area registered in the AdSense server. . In addition, the AdSense server 300 adds the price fluctuation information of the interest product generated by the price fluctuation information generation server to the adSense advertisement of the product of interest for each user, which has already been generated, to expose the AdSense advertisement of interest product and the price fluctuation information of the interest product together. can do. In addition, the AdSense server 300 may add price change information for each open market of a competitive model and difference change information with a reference price according to time trends to the AdSense advertisement generated in advance to expose the same.

If the price fluctuation information generation server 100 is granted permission to access the advertisement area of a specific website from the AdSense server 300, the price fluctuation generation server 100 may generate the price fluctuation generation server 100 in the ad area where access is permitted. ) Can be exposed by mapping the price change information of the product of interest. In addition, the price change information of the product of interest can be exposed together with the AdSense advertisement by adding the price change information of the product of interest to the AdSense advertisement of the product of interest already generated.

4 is a view showing an example of exposing price change information of a product of interest according to an embodiment.

As shown in FIG. 4, the system for exposing price change information of interest products using AdSense collects the user's cookie information and tracks web browsing behavior in the cookie information to grasp the interest products that the user intends to purchase. Thereafter, the price change information of the open market selling the product of interest is collected to expose the price change information of the product of interest to the advertisement area registered in the AdSense server among web sites accessed by the user. Specifically, in the embodiment, the price change after monitoring on the basis of October 25, which is the time when the smartphone is first searched as a product of interest, can be monitored and exposed to the advertisement area. In addition, by setting the price at the time of the user's first search for the product of interest and the time of the first search as the reference price, information on real-time price fluctuations of competitors and open markets and the difference between the reference price can be exposed.

The product price change information exposure system of interest using AdSense according to the embodiment adds and exposes price change information of the product of interest to the conventional AdSense advertisement, thereby providing more effective information to the user. In this way, the number of effective clicks in the AdSense advertisement area can be dramatically improved, and the effective click is connected to an event that actually purchases a product, thereby improving the advertising effect through AdSense and implementing more active target marketing.

5 is a diagram showing a data processing block of the AdSense server 300 according to an embodiment.

Referring to FIG. 5, the AdSense server 300 may include a monitoring unit 310, an AdSense advertisement generation unit 330, a reward calculation unit 350, and a web management unit 370.

The monitoring unit 310 monitors the number of clicks and impressions for each advertisement area of the web page, and identifies the occurrence of illegal clicks and impressions. Illegal click is to increase the number of effective clicks in the advertising area in an abnormal way. For example, illegal clicks may include an act of generating an abnormal advertisement click event by a web administrator clicking an advertisement of himself or requesting an advertisement click to acquaintances. In an embodiment, the monitoring unit 310 identifies illegal clicks through information on the cookie information of the browser and the terminal accessing the advertisement.

In addition, if the side of the AdSense server 300 intentionally deliberately clicks on'invalid clicks and illegal clicks' rather than'illegal clicks' and illegal clicks, the number of invalid clicks in a specific advertisement area through the monitoring unit 310 is greater than a certain number, You can take steps such as blocking your advertising account. An invalid click is a case where an advertisement effect is not generated, such as clicking on an advertisement disclosed on the web, turning off immediately after clicking, or having no movement.

The AdSense advertisement generating unit 330 collects the user's cookie information and tracks web browsing behavior in the cookie information to generate AdSense advertisement for each user. In an embodiment, the AdSense advertisement generating unit 330 receives the price change information of the product of interest from the price change information generation server 100 when the price change generation server 100 does not grant the access authority to the advertising area, AdSense The AdSense advertisement can be changed so that the price change information of the product of interest is added to the advertisement so that the AdSense advertisement of interest product already generated and the price change information of the product of interest are exposed together.

Reward calculation unit 350 when the user's product sales event occurs on the seller's web page linked to the price change information of the product of interest exposed in the advertising area, the web manager and the price change generation server 100 according to the sales amount Calculate the rewards provided.

The web management unit 370 monitors the location of the advertisement area displayed on the web to prevent the user from clicking the advertisement area unintentionally, and exposes the AdSense advertisement to a web page that discloses inappropriate content including illegal content and copyright violation content. To stop. Specifically, the web management unit 370 prevents the AdSense advertisement from being placed in a place where the generated advertisement code is changed or pop-ups, software, or Google imitating sites are in violation of the advertisement placement policy. In addition, after the advertisement code is generated, a part of the code may not be changed or the layout, operation, targeting, or delivery method of the advertisement may not be changed, except when approved by the AdSense server operator.

6 is a diagram showing an approximate data processing block of the price fluctuation information generating server according to the embodiment.

Referring to FIG. 6, the price fluctuation information generation server may include a user individual information collection module 110, a price fluctuation information generation module 130, and a display module 150. As used herein, the term'module' should be interpreted to include software, hardware, or a combination thereof, depending on the context in which the term is used. For example, the software may be machine language, firmware, embedded code, and application software. As another example, the hardware can be a circuit, processor, computer, integrated circuit, integrated circuit core, sensor, micro-electro-mechanical system (MEMS), passive device, or combinations thereof.

The individual user information collection module 110 adds cookie information, which is an information file including words searched by the user, websites that have stayed for a certain period of time, frequently purchased shopping items, names, addresses, credit card numbers, and investment stock items. Collect from the Sense server. A cookie is a temporary file that is automatically created when you access a website, and contains information such as what the user saw, the website address accessed, product purchase history, credit card number, ID (ID), password, and IP address. It is a kind of information file. Cookies are a type of hypertext record (HTTP). When a user visits a website, a cookie refers to a small record information file installed on the Internet user's computer through a server used by the website. The information contained in this log file is read each time an Internet user visits the same website and is often replaced with new information. Cookies can't be run as programs on your computer and can't carry viruses or install malware. However, it can be used to track a user's browsing behavior through spyware.

The price fluctuation information generation module 130 extracts interest product information that the user intends to purchase from the collected cookie information, monitors the price change of the interest product, and, when the monitoring result, the price of the interest product changes more than a certain amount, opens It is possible to generate price change information of products of interest by market. In an embodiment, the price fluctuation information generation module 130 may immediately identify who the user is and what information he/she mainly finds when the user searches for a specific website with cookie information. In addition, it is possible to grasp which product the user bought and which field he is interested in.

In an embodiment, the price fluctuation information generation server 100 transmits price fluctuation information for each open market of the product of the user's interest to the AdSense server 300, so that the AdSense server 300 exposes the price fluctuation information, or AdSense When the server 300 is authorized to access a specific advertisement area, the display module 150 of the price change information generation server searches for a plurality of advertisement areas set by the website manager, and generates each of the searched advertising areas By mapping the price change information of the interested product, it is possible to expose the price change information for each user-interested product. In addition, the price fluctuation information of the product of interest and the price fluctuation information of the competitive model and the price fluctuation information of the open market of the product of interest and the competitive model are added to the AdSense advertisement of the interest product already generated to expose the price fluctuation information with the AdSense advertisement. can do.

7 is a view showing a specific data processing block of the price fluctuation information generation server 100 according to the embodiment.

Referring to FIG. 7, the individual user information collection module 110 may include a data collection unit 111 and a data selection unit 113, and the price fluctuation information generation module 130 may include a product information extraction unit ( 131) and the price change information generation unit 133, and the display module 150 may be configured to include a mapping unit 151, a display unit 153 and a reward calculation unit 155. .

The data collection unit 111 of the individual user information collection module 110 receives cookie information for each user from the AdSense server 300 and collects cookie information for each user. The data selection unit 113 extracts search records and web visit record data, which are data that enable users to identify products of interest to users from the received cookie information.

The product information extraction unit 131 of the price fluctuation information generation module 130 is based on the metadata of product information including the type, price, and brand of the product information to be purchased for each user. Similar competitive models are extracted.

The price fluctuation information generating unit 133 generates price fluctuation information of the user's interest product. In an embodiment, the price at the time of the first search by the user may be set as a reference price, and price change information of the reference price may be generated. In addition, it is possible to generate price fluctuation information for the same product of a competitor by grasping the same product information sold by a competitor of the company that the user first searched. In the embodiment, the price fluctuation information may be generated by calculating a difference from the reference price, or the amount of the fluctuation price may be exposed as it is.

When the mapping unit 151 of the display module 150 is authorized to display the price change information in the AdSense advertisement area from the AdSense server 300, the price change information generation module 130 in the authorized advertising area ) Maps the price change information of interest products created in.

The display unit 153 displays price change information of interest products mapped to the AdSense advertisement area.

In the embodiment, the price fluctuation information generating server 100 adds the price fluctuation information of the product of interest to the already generated user interest product AdSense advertisement when the access authority from the AdSense server to the advertisement area is granted. Along with the sense advertisement, the price change information of the product of interest can be exposed to the user. In addition, the price fluctuation generating server 100 adds price fluctuation information for each open market of the competing model of interest to the already generated advertisement AdSense advertisement, or adds price fluctuation information for each open market of the product of interest to the AdSense advertisement. Can be exposed together.

The reward calculation unit 155, when the user touches the price fluctuation information exposed in the AdSense advertisement area, and the actual purchase event occurs in the sales site linked to the AdSense area, the AdSense server 300 And calculating the rewards provided to the price fluctuation information generation server 100.

Hereinafter, a method of exposing price fluctuation information will be described in turn. Since the operation (function) of the method for exposing price fluctuation information according to the embodiment is essentially the same as the function on the server and system for exposing price fluctuation information, descriptions overlapping with those in FIGS. 1 to 7 will be omitted.

8 is a view showing a data processing process for exposing price change information according to an embodiment.

In step S510, the price change information generating server 100 collects cookie information for each user. In an embodiment, the price fluctuation information generating server 100 directly receives cookie information from the user terminal when receiving the cookie information collected from the AdSense server 300 or receiving approval to generate price fluctuation information from the AdSense server 300. It can be received and collected.

In step S520, the collected cookie information is analyzed to track the user's browsing behavior. For example, through the analysis of cookie information, in step S520, a website visited by a user, payment history, time spent on the website, and frequently purchased products may be identified.

In step S530, the user-specific cookie information analysis result is used to extract the user's interest product information and to collect the companies selling and producing the interest product as competitor information. In step S540, the price change of the product of the user's interest, the price change of the product of interest of the competitor and the open market, and the price change of the competition model are monitored. In step S540, the price variation information of the interest product may be generated by calculating a price difference based on the time when the user first searches for the interest product according to the result of the price change monitoring. In addition, in step S540, if the purchase of the product of interest has not occurred, the price change information of the product of interest for each open market may be generated.

In step S550, the AdSense advertisement area is searched, and in step S560, price change information for each product of interest is mapped to the advertisement area. In an embodiment, the price fluctuation information generation server 100 may directly map the generated price fluctuation information to the allowed advertisement area when the advertisement area access permission is received from the AdSense server 300. However, if access to the advertisement area is not received from the AdSense server 300, the price change information of the generated interest product calculated by the generation server is transmitted to the AdSense server 300, so that the AdSense server 300 receives the advertisement area. To expose the price fluctuation information of the product of interest.

In step S570, the price change information of the product of interest is displayed on the web page accessed by the user in the AdSense server 300 or the price change information generation server 100.

9 is a view showing an example of exposure to price fluctuation information of a product of interest.

As illustrated in FIG. 9, the price change exposure system of interest products may identify the user's interest products through cookie information and expose price variation information of interest products analyzed for each open market. Conventionally, as shown in the advertisement area 30 shown in FIG. 9, even if the user's interest product information is grasped, only the current price information of the interest product could be exposed. However, the price fluctuation information providing system may expose price fluctuation information for the product of interest searched by the user and price difference fluctuation information with a competitive model, as shown in advertisement areas 20 and 30 of FIG. 9. Specifically, if the user searches for the robot cleaner on November 1, the price change information system sets the robot cleaner as a product of interest, and the open market information and market respectively selling the same model as the robot cleaner searched by the user. Collect price information and price change information from. Thereafter, the price change at the time of the first search for the robot cleaner, which is the product of interest, can be exposed by analyzing the trend of price fluctuation as the reference price.

In addition, as shown in the advertisement area 20 of FIG. 9, the competition model price fluctuation information of the user's interest product and the price fluctuation information of the interest product and the price difference between the interest product and the competition model are exposed in the advertisement area for more intuitive understanding. Can be.

In addition, the interest information price variation information providing system according to the embodiment understands the price variation information of the user interest product, which is an AdSense advertisement product, and the price variation information of the competition model of the interest product, and the generated AdSense advertisement (10, 20, 30) Adding price change information (15,25,35) to AdSense ads (10,20,30) and price change information (15,25,35) can be exposed together in the advertising area (a). Specifically, when the user searches for'coupling of John Paul jewelry', the AdSense advertisement 30 exposes the current price information of the John Paul jewelry coupling and the advertisement image to the advertisement area. At this time, the system for providing the price change information of the product of interest according to the embodiment includes the price change information of the'John Paul Jewelry Coupling', an AdSense advertisement product searched by the user directly, and the'Jude Jewelry Couple', a competitive model of the'John Paul Jewelry Coupling'. Price change information such as'Ring' and'Orcia Coupling' can be added to the AdSense advertisement area (a) and exposed. Through this, the user can receive not only the price change information of the product of interest, but also the price change information of the product of interest, along with the information on the product of interest that was provided through the AdSense advertisement in the past. You can use it to purchase reasonable products. In addition, the AdSense advertisement and price change information providing window is linked to the product sales webpage, thereby inducing the exposure of price change information to be directly related to the actual purchasing behavior of consumers, thereby maximizing the profit through AdSense advertisement.

According to the embodiment, the user automatically displays the price change information of the product searched in advance for purchase in the advertisement area of the webpage to which he or she accessed, so if the current price is lower than the initial search time, touch the advertisement area to actually There is a high probability of buying. In addition, the price fluctuation information exposure system using the AdSense proposed in the embodiment grasps the metadata of interest products such as the model, performance, price, and specifications of the products of interest searched by the user, and recommends other models of competitors, or other models. By providing information on the price fluctuation of, more active target marketing can be performed.

The disclosed content is only an example, and can be variously modified by a person having ordinary skill in the art without departing from the gist of the claims claimed in the claims. It is not limited to the examples.

Claims (20)

In the system for providing price fluctuation information of products of interest using AdSense,
A web manager server that extracts a web page area excluding an area where content is output from a web page into an advertising area and generates profits according to the number of users accessing the advertising area of the web page and the number of clicks in the advertising area;
AdSense that registers AdSense advertisement area of web page from the web manager server, codes AdSense advertisement based on individual browsing behavior tracking information extracted from user cookie information, and maps AdSense advertisement to registered advertisement area server;
Receive user cookie information and browsing behavior tracking information from the AdSense server, extract user's interest product information, identify open market and competitive product information selling the interest product, and open market of the interest product and competitor products A price fluctuation information generating server that tracks price fluctuation trends by stars; Including,
The price change information generation server
Set the price at the time of the initial search of the product of interest as the reference price, generate price change information of interest products for each open market for the reference price, and send the generated price change information of the interest products to the AdSense server,
The AdSense server
Adding the price change information of the product of interest received from the price change generation server to the AdSense advertisement, mapping the AdSense advertisement to which the price change information is added to the advertisement area, and the user interest product in the advertisement area registered in the AdSense server The price fluctuation information of
Product price change information exposure system of interest using AdSense, characterized by.
The method of claim 1, wherein the price change information generation server
If the AdSense server is granted permission to access the advertising area,
Exposing the price change information of the user's interest product to the advertisement area registered in the AdSense server by mapping the price change information of interest products for each user generated by the price change generation server to the AdSense advertisement area.
Product price change information exposure system of interest using AdSense, characterized by.
According to claim 1, AdSense server
A monitoring unit that monitors the number of clicks and impressions in the advertisement area for each web page, and identifies illegal clicks and illegal exposures including repeated clicks of the web manager;
When a user's product purchase event occurs on the seller's web page linked to the price change information of the product of interest exposed in the advertisement area, a reward providing a reward to the web manager server and the price change generation server according to the payment amount is calculated. Reward calculator;
An AdSense web management unit that monitors the location of the advertisement area and stops exposing AdSense advertisements to web pages that disclose inappropriate content including illegal content and copyright violation content; Containing
A system for providing price fluctuation information of products of interest using AdSense, characterized by a feature.
According to claim 1, The price fluctuation information generation server; The
A user who collects cookie information, which is an information file including words searched by a user, a website staying for a certain period of time, shopping items purchased over a certain frequency, name, address, credit card number, and investment stock item data from the AdSense server Individual information collection module;
When the user extracts product information to be purchased from the collected cookie information and monitors the price change of the product to be purchased, if the price of the product changes more than a certain amount, information on the price change of the product of interest for each open market is generated. Price fluctuation information generating module;
A price change information display module that searches for a plurality of advertisement areas set by the website manager and maps price change information of interest products to each of the advertisement areas to expose price change information for each user interest product; Containing
A system for providing price fluctuation information of products of interest using AdSense, characterized by a feature.
The method of claim 4, wherein the price change information generation module; silver
Based on the metadata of the product information including the type, price, and brand of the product information to be purchased, the competitor models manufacturing the product of interest and competitive models with similar prices and performances of a certain level or more are extracted, and Monitoring price changes of extracted competitive models by market
A system for providing price fluctuation information of products of interest using AdSense, characterized by a feature.
The method of claim 4, wherein the price change information generation module; silver
Set the commodity price at the time of the initial search of the product to be purchased as the reference price, generate price difference information of the reference price and the product of interest in the open market, and change the reference price over time and change the price of the competitive model. Monitoring
A system for providing price fluctuation information of products of interest using AdSense, characterized by a feature.
The method of claim 4, wherein the price change information display module
Exposing price change information for each open market of a competitive model and price change information for each open market of a product of interest to each of the advertisement areas
A system for providing price fluctuation information of products of interest using AdSense, characterized by a feature.
The method of claim 4, wherein the price change information generation module; silver
Setting the product price at the time of the initial search of the product to be purchased as a reference price and monitoring the change in the reference price over time and the difference between the reference price and the current price
A system for providing price fluctuation information of products of interest using AdSense, characterized by a feature.
In the method of exposing the price fluctuation information of the product of interest,
(A) Cookies, which are information files containing the words searched by the user on the price change information generation server of interest products, websites that have stayed for a certain period of time, shopping items purchased more than once, name, address, credit card number, and investment stock item data. Collecting information;
(B) extracting interest product information that the user intends to purchase from the collected cookie information, and monitoring a price change of the interest product;
(C) monitoring results, if the price of the product fluctuates more than a certain amount, generating interest product price fluctuation information;
(D) searching a plurality of advertisement areas exposing context advertisements and AdSense advertisements set by the website manager; And
(E) matching the price change information of interest products generated in each of the advertisement areas, and exposing price change information of interest products for each user to the advertisement area; Containing
How to expose price change information of products of interest. The method of claim 9, further comprising: (E) matching the price change information of interest products generated in each of the advertisement areas and exposing the price change information of the product of interest for each user to the advertisement area; The
Transmitting the price change information of interest product to an AdSense server if the price change generation server of interest product is not authorized to access an AdSense advertisement area;
The AdSense server adds the received price change information of the interest product to the generated AdSense advertisement, thereby exposing the AdSense advertisement and the price change information of the user's interest product to the advertisement area registered in the AdSense server; A method of exposing price change information of a product of interest, comprising: a.
The method of claim 9, further comprising: (B) extracting interest product information that the user intends to purchase from the collected cookie information, and monitoring a price change of the interest product; The
Extracting competitive model information having similar performance and price to a product of interest or higher, based on metadata of product information including the type, price, and brand of the product of interest;
Monitoring the price change of the extracted competitive model; Containing
A method of exposing price change information of a product of interest, characterized in that.
The method of claim 11, further comprising: monitoring a price change of the extracted competitive model; The
Setting a product price at the initial search time of the product of interest as a reference price and monitoring the price difference information between the reference price and the competitive model according to the time course; And
Monitoring price change information for each open market of a competitive model; A method of exposing the price fluctuation information of a product of interest, comprising a.
The method of claim 9, further comprising: (E) matching the price change information of interest products generated in each of the advertisement areas and exposing the price change information of the product of interest for each user to the advertisement area;
Exposing the price difference information of the reference price and the competitive model over time and the open market price of the competitive model in each of the advertisement areas
A method of exposing price change information of a product of interest, characterized in that.
The method of claim 9, further comprising: (B) extracting interest product information that the user intends to purchase from the collected cookie information, and monitoring a price change of the interest product; The
Setting the product price at the initial search time of the product of interest as a reference price and monitoring the change in the reference price over time
A method of exposing price change information of a product of interest, characterized in that.
In the server for generating price change information of products of interest using AdSense,
A user-specific information collection module that collects cookie information, which is an information file including words searched by a user, a website staying for a certain period of time, shopping items purchased more than once, name, address, credit card number, and investment stock item data;
A price fluctuation information generation module that extracts interest product information to be purchased from the collected cookie information and monitors price changes of the extracted interest products for each open market to generate price fluctuation information of interest products;
When an advertisement area access approval message is received from an AdSense server that manages an AdSense advertisement area, a plurality of contextual advertisements or AdSense advertisement areas set by a website administrator are searched and interested in each of the advertisement areas. A price change information display module that matches product price change information to expose price change information of a product of interest to an advertisement area; A server for generating price change information of products of interest.
The method of claim 15, wherein the product of interest price change information generation server
If an approval message allowing access to the advertisement area is not received from the AdSense server managing the AdSense advertisement area, the price change information of interest products is generated and transmitted to the AdSense server, and the AdSense server generates the generated AdSense advertisement The price change information generating server of interest product characterized by exposing AdSense advertisement and price change information of interest product to the advertisement area by adding the price change information of the interest product to the advertisement area.
16. The method of claim 15, wherein the price change information generation module; silver
Based on the metadata of product information including the type, price, and brand of the product of interest, a competitive model whose performance and price are similar to or above a certain level is extracted, and the price fluctuation of each open market selling the competition model A price change information generation server of interest products, characterized in that it monitors price change information for each manufacturer that produces information and competitive models.
The method of claim 17, wherein the price change information generation module; silver
Set the product price at the time of the initial search of the product of interest as a reference price, generate price difference information between the reference price and the competitive model over time,
The price change information generating server of interest product, characterized in that the change of the reference price and the price change information of the competitive model are monitored over time.
16. The method of claim 15, wherein the price change information generation module; silver
A product of interest price change information generation server characterized in that the product price at the time of the initial search of the product of interest is set as a reference price, and the change in the reference price with time is monitored.
The method of claim 15, wherein the product of interest price change information generation server
When a user clicks on price change information exposed in the advertisement area and a purchase event of a product of interest occurs on a website linked to the advertisement area, a certain percentage of the payment amount is rewarded to the website manager who initiated the price change information. Price fluctuation information generation server, characterized in that provided.

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