KR20200027388A - The method and device to pay for order in T-commerce - Google Patents

Abstract

Recently, T-commerce has been greatly activated. T-Commerce is a combination of the words TV and commerce, is also called data home shopping, and is a shopping broadcast allowing a user to easily make a payment by operating a remote controller while watching the broadcast. In 2012, as a K-shopping company operated by KTH, which is a subsidiary of KT, is established, a T-commerce market began to form. The K-shopping company has sold products worth 23 billion won in 2013 and 79 billion won in 2014. However, as the number of business operators increases to 10, the market has grown. The industry estimates that total product sales increased from 250 billion won in 2015 to 1.8 trillion won in 2017. However, the user frequently makes an order by phone due to limitations on using an input device as a remote controller. Recently, most people use smartphones and various mobile payment services using smartphones are present. In addition, in recent years, TV resolution has been increased such that complex information can be accurately represented. The present invention relates to a method and a device which generate a QR code for each product in T-commerce and enable a user to directly move to an ordering site when scanning a QR code of an image with a smartphone of the user while watching a broadcast and immediately make a payment by using various mobile payment services. According to the present invention, the method and the device make an ordering process even easier when an order is made in T-commerce, and eliminate the need to give a card number to a call operator over the smartphone, thereby enabling a client to make a payment without fear.

Description

T-commerce payment method and device {The method and device to pay for order in T-commerce}

QR code, mobile payment, mobile payment

Recently, T-commerce has been greatly activated.

T-Commerce is a combination of TV and commerce. It is also called data home shopping. It is a shopping broadcast that allows users to easily pay by watching the broadcast and operating the remote control.

In 2012, K-Shopping, operated by KT, a subsidiary of KT, was established, and the T-commerce market began to form, selling only 23 billion won in 2013 and 790 billion won in 2014, but the market grew as the number of operators increased to 10. The industry estimates that total product sales increased from 250 billion won in 2015 to 1.8 trillion won in 2017.

However, using an input device called a remote control has limitations, so there are many cases when ordering by phone.

Recently, most people use a smartphone, and various mobile payment services using the smartphone exist.

In addition, in recent years, the TV resolution has increased, so that complex information can be accurately represented.

The present invention generates a QR code for each product in T-Commerce, and when a user watches a broadcast and scans the QR code in the video with his smartphone, he immediately goes to the order site and immediately pays using various mobile payment services. It is an invention for a method and apparatus to enable.

According to the present invention, when ordering from T-Commerce, the ordering process is much simpler and the customer can pay with confidence because there is no need to call the card number to the agent over the phone.

1 is an example of an existing T-commerce screen.
2 is another example of an existing T-commerce screen.
3 is an example of a T-commerce screen according to the present invention.
4 is another example of a T-commerce screen according to the present invention.
5 is an example of a screen scanned by scanning the QR code of the T-commerce screen according to the present invention.
6 is an illustration of a flow chart according to the present invention.
7 is an example of a T-commerce selection screen according to the present invention.

Prior to the description of the invention, a description will be given of an existing T-commerce screen.

1 is an example of a basic T-commerce broadcast screen.

This is a method of broadcasting on a dedicated channel like home shopping and placing a button such as “Order immediately” at the bottom of the screen, where the customer watches the broadcast and clicks the corresponding button on the remote control.

2 is a form in which a t-commerce function is added to a drama or entertainment program, and a product guide screen appears as a screen in a red circle on the top screen during broadcast, and clicking OK there shows details as shown in the screen below.

From here, you can call the phone number displayed on the screen to place an order through an agent or order using ARS, select “Smartphone Order”, enter your mobile phone number, receive a message from T-Commerce, and enter the URL in the message. You can also click to go to the order screen to place an order.

In addition, products can be exposed in various forms to various locations on various broadcast program screens and ordered in various ways using various means.

Before the description, the terms are defined as follows.

T-commerce code means a number or code that can distinguish each T-commerce company.

A product code means a number or code that can distinguish each product.

The present invention will be described in detail by step by drawing.

There may be several types of services.

First, the case of using the QR code app without a separate dedicated app will be described.

Here, the QR code app includes a function that scans the QR code, launches a browser when the QR code is an Internet URL, and moves to the URL.

In this case, the T-commerce server URL and product code are included as in the following example.

http://www.hmall.com/tv/goods.asp?gid=0000000001

However, in this case, since the server URL information must be included, the content to be included in the QR code increases.

Of course, it is possible to shorten the length by using a shortened URL including another URL, such as a Naver QR code.

First, T-Commerce generates a QR code that includes the above contents for each product.

3 or 4, the QR code of the product is displayed at a specific location on the broadcast screen.

At this time, when scanning the QR code, leave a space around the QR code to prevent interference by the screen around the QR code.

After that, if there is a product that the customer likes while watching the broadcast, order and pay according to the following procedure.

Step 1, the customer launches the QR code app with his smartphone and scans the QR code on the screen if there is a product he / she likes while watching the broadcast.

Step 2, the QR code app opens a browser and moves to the URL.

Step 3, the T-commerce server obtains the product code from the URL and searches for the product using the product code.

Since the QR code of the product currently being broadcast is scanned, it is rarely possible to search, but it can be processed as follows according to the search result.

First, in the case of a product code that does not exist, an error message such as “The product cannot be found” is displayed to the customer, and the process is terminated.

Second, if it is an existing product but is not currently on the air, it can be processed as follows according to the T-Commerce policy.

If you are selling products that are not currently on the air, proceed to the next step.

If only products that are currently being broadcast are sold, a message such as “Not currently on sale” is shown to the customer, and the process is terminated.

Third, if it is an existing product and is currently being broadcast, it proceeds to the next step.

Step 4, the T-commerce server checks whether the product is available for sale, and if it is available for sale, it moves to the next step. If it is not available for sale, it shows the reason why it is impossible to sell, such as “There is no current inventory.”

Step 5, the T-commerce server displays the order screen shown in FIG. 5.

Of course, as in a general internet shopping mall, product information is first displayed, and when the customer clicks the order button, the user may move to the order screen.

In addition, members can go to the login screen before or after step 5 so that they can log in.

Step 6, the customer enters information such as a name, phone number, and address, clicks the payment button, and pays with a smartphone.

Step 7, the T-commerce server stores order details and payment information.

The second is when each T-commerce company provides a dedicated app.

The T-Commerce app provides services for the T-Commerce product, so the QR code only needs to include the product code.

First, T-Commerce generates QR codes for each product.

3 or 4, the QR code of the product being broadcast is shown at a specific location on the broadcast screen.

After that, if there is a product that the customer likes while watching T-Commerce, order and pay according to the following procedure.

Step 1, the customer runs a T-Commerce app with his smartphone and scans the QR code on the screen if there is a product he / she likes while watching T-Commerce.

Step 2, the app sends the product code in the QR code to the T-commerce server.

Subsequent steps are processed as in the first example above.

The following is a description of a case in which a service provider that provides an order and payment service for a plurality of T-commerce companies exists and provides an app that can be commonly used by a number of T-commerce.

Of course, you can also generate a URL that includes a T-commerce code and a product code as shown below, and scan with a QR code app.

http://www.homeshopping.com/goods.asp?id=hmall&gid=0000000001

However, there are some advantages of the app, and since the common app only needs to be installed once, regardless of T-Commerce, this description uses the case of using the app as an example.

In this description, a server operated by a service provider is referred to as a central server.

In this case, since it targets multiple T-commerce, the QR code must include the T-commerce code and product code.

First, a QR code is generated for each T-commerce product.

QR codes may be generated by each T-commerce company, but may also be generated by service providers to unify the QR code format.

As described above, the QR code includes a T-commerce code and a product code.

3 or 4, the QR code of the product being broadcast is shown at a specific location on the broadcast screen.

After that, if there is a product that the customer likes while watching T-Commerce, order and pay according to the following procedure.

Step 1, the customer launches a common app with his smartphone and scans the QR code on the screen if he / she likes a product while watching T-commerce.

Step 2, the common app recognizes the T-commerce code and the product code from the QR code and delivers the product code to the corresponding T-commerce server.

Subsequent steps are processed as in the first example above.

In step 2, instead of going to the T-commerce server, you can go to the central server to order and pay at the central server.

To do this, the central server must show the information required for the order, such as the price of the product, but it can be processed in the following way.

First, the central server may have information on each product of each T-commerce company.

To this end, each T-commerce company may register each product information on the central server in advance or automatically register on the central server through interworking with the systems.

Second, the QR code may include information necessary for ordering, such as the price of the product.

In addition, in this method, the central server transmits the customer's payment details to each T-commerce server in real time.

Since T-Commerce only sells a specific product at a specific time, you can also go to the corresponding T-Commerce and order the product on the air.

In this case, as described above, a T-Commerce app can be used, a common app, or a QR code app can be used.

Here, the case where the QR code includes the T-commerce server URL and uses the QR code app will be described as an example.

As shown in the following example, the QR code includes a specific URL of the T-commerce server.

http://www.hmall.com/tv/onair.asp

However, if different products are broadcast simultaneously in programs of other channels as shown in FIG. 4 in addition to the dedicated channel, the T-commerce server needs to recognize which channel or from which program it is connected to recognize the product. .

http://www.hmall.com/tv/onair.asp?ch=15

First, T-Commerce searches for the product being broadcast, creates a search page that can go to the order screen of the product, and generates a QR code that includes the search page URL.

You can search in the following way.

First, the search page of the T-Commerce server can first recognize the current time and then search for broadcast schedule information such as a schedule, and search for a product being broadcast at that time.

Second, the T-Commerce server records a product code that starts broadcasting in a specific area such as a database or a session whenever each product starts broadcasting, and the search page can read the data in the area to search for the product being broadcast. .

In addition, you can search in various ways.

Of course, as mentioned above, if different products are broadcast on multiple channels at the same time, you must search for each channel.

3 or 4, the QR code of the product being broadcast is shown at a specific location on the broadcast screen.

If customers have a product they like while watching T-Commerce, they will order and pay according to the following procedure.

Step 1, the customer launches the QR code app with his smartphone and scans the QR code on the screen if he / she likes a product while watching T-commerce.

Step 2, the QR code app opens a browser and moves to the URL.

In step 3, the T-Commerce server searches for the product currently being broadcast.

If there is a product currently being broadcast as a result of the search, the process proceeds to the next step. If it is not currently being broadcast, a message such as “It is not currently being broadcast” is displayed, and the screen is terminated or another screen is displayed.

Subsequent steps are processed as in the first example above.

In the method of searching for a product currently being broadcast at the present time, it is not necessary to transmit a product code to a search page, so it is possible to move to a search page of each T-commerce company without scanning the QR code as described above.

For example, if a fixed search page URL is specified for each T-commerce company, and a customer selects a T-commerce as shown in FIG. 7, the user goes to a search page of the T-commerce and searches for a product being broadcast as described above, and You can go to the order screen.

In this case, as mentioned above, if different products are simultaneously broadcast on multiple channels, the T-commerce server must search for products being broadcast by channel.

Although the QR code has been described above, when the identification information is a simple combination of numbers and letters, it may be expressed as a barcode.

The above is only an embodiment of the present invention, and various modulations and modifications are possible within the scope of the invention.

See drawing

Claims (3)

Generate a QR code to identify each T-commerce product, show the QR code at a specific location on the T-commerce screen, scan the QR code with the smartphone, go to the order screen for the product, and the customer T-commerce order payment method and device characterized by ordering with a smartphone and paying by
Generates a QR code that can identify each T-commerce and shows the QR code at a specific location on the T-commerce screen, and the customer scans the QR code with a smartphone and moves to the T-commerce, and the T-commerce is currently broadcast T-commerce order payment method and device characterized by searching for a product in progress, moving to the order screen of the product, and placing a customer order with their smartphone, and paying
When a customer selects T-commerce, it goes to a specific URL of each T-commerce, and the T-commerce searches for the product currently being broadcast and moves to the order screen of the product, and the customer orders and pays with his or her smartphone. T-commerce order payment method and device characterized in that

Images