KR20200016512A - Transmission apparatus and method for messages including the event information - Google Patents

Abstract

Provided is a method of transmitting a message including event information about a specified affiliated store. The method comprises the steps of: generating a first customer list in which payment data at the specified affiliated store exists based on card ledger data of each of a plurality of customers; generating a second customer list in which there exists payment data at a competitive affiliated store present within a predetermined radius based on the location of the specified affiliated store; generating a third customer list having a home address within a predetermined radius based on the location of the specified affiliated store; and outputting expected costs of sales according to an event and event costs to be borne by the specified affiliated store for a predetermined period of time when a message including the event information is transmitted to a user account associated with the first customer list, the second customer list, and the third customer list.

Description

Apparatus and method for transmitting a message including event information {TRANSMISSION APPARATUS AND METHOD FOR MESSAGES INCLUDING THE EVENT INFORMATION}

The following description relates to an apparatus and method for transmitting a message, and more particularly, to an apparatus and method for transmitting a message including event information such as a discount provided by an affiliate.

As personal terminals such as smart phones and wearable devices are widely used today, many users are increasingly using social network services (SNS). Various companies are using SNS as their own marketing channel to provide customers with information on various discount events and promotions.

However, there is a need for a computing device to which a new direction of business model is applied, which allows each affiliated store such as a restaurant or a hair shop to induce customers to purchase while performing its own promotional activities.

Korean Unexamined Patent Publication No. 10-2012-0059480 (published June 8, 2012) relates to a point management service and a point management system using a barcode. The patent discloses a management server for issuing a barcode printed with purchase information and transmitting the barcode to a seller client, and performing data processing related to the accumulation and collection of points according to the purchaser information according to the purchase information.

According to one side, a method for transmitting a message including event information for a specified affiliated store is provided. The method may include generating a first customer list in which payment data at the designated affiliated store is present based on card ledger data of each of a plurality of customers, wherein the competitive affiliated store exists within a predetermined radius based on the location of the designated affiliated store. Generating a second customer list having payment data in, generating a third customer list having a home address within a predetermined radius based on the location of the designated affiliated store, and the first customer list and the second customer. If the message including the event information is transmitted to a user account associated with a list and the third customer list, outputting an expected cost according to an event and an event cost to be paid by the designated affiliate for a predetermined period of time; It may include.

According to an embodiment of the present disclosure, the outputting may include calculating an amount of use of each type of business and sales characteristics of each type of industry to which the designated affiliate belongs, a hurdle amount according to the amount of use of each type of industry and the amount of sales of each type of industry-the hurdles amount is an event. Calculating a target price for generating a marketing effect of a predetermined value or more, calculating a maximum discount amount applied to one customer according to the use amount of each industry and the sales characteristic of the industry, and a predetermined period of time. And outputting the event cost and the expected sales using the pilot marketing result and the hurdle amount and the maximum discount amount.

According to another embodiment, the step of calculating the use amount of each industry and the sales characteristic of each industry type belonging to the designated affiliate, calculating the average sales amount by industry type, median sales amount by industry type and quarterly sales amount by industry type as the sales characteristics by industry type It may include a step.

According to another embodiment, the calculating of the maximum discount amount may include calculating a maximum discount amount applicable to one customer according to the flat rate discount and the fixed rate discount, respectively.

According to another embodiment, the outputting of the event cost and the expected sales by using the pilot marketing result performed during the predetermined period, the hurdle amount and the maximum discount amount may include an industry type characteristic of the designated affiliate store; Computing the event cost and the expected revenue according to the customer response rate, hurdler level and marketing period for the pilot marketing.

According to another aspect, there is provided a computer-readable recording medium containing a program for transmitting a message containing event information for a designated merchant. The program is a command set for generating a first customer list in which payment data at the designated affiliated store is present based on card ledger data of each of a plurality of customers, and a competitive affiliated store existing within a predetermined radius based on the location of the designated affiliated store. A command set for generating a second customer list in which payment data in U. S. exists, a command set for generating a third customer list having a home address within a predetermined radius based on the location of the specified affiliated store, and the first customer list, and the first customer list. 2 If the message including the event information is sent to the user account associated with the customer list and the third customer list, outputting the expected cost according to the event cost and the event that the designated merchant will bear for a predetermined period It may include a set of instructions.

According to yet another aspect, a method of transmitting a message including event information for a specified affiliated store is provided. The method includes calculating a similarity degree to the spending tendency of the customers based on card ledger data of each of the plurality of customers, and among the merchants based on regional information, industry information, product information and customer visit information of the plurality of merchants. Calculating similarity, calculating priority of affiliated stores according to a discount degree of an event provided by each of the plurality of affiliated stores, and similarity with respect to consumption propensity of the customers, similarity between the affiliated stores, and priority of the affiliated stores. The method may include selecting event information most preferred by the target customer and outputting a message including the selected event information.

According to an embodiment, the method may further include re-learning the priorities of the affiliated stores using an artificial neural network as an input value of the result data reflecting the response rate of the customer to the plurality of events, the change in the consumption of the customer, and the consumption trend. It may further include.

According to another embodiment, the calculating of the similarity with respect to the consumption propensity of the customers may include: the similarity with respect to the consumption propensity of the customers based on payment data for a designated merchant present in the card ledger data of each of the plurality of customers. It may include the step of calculating.

1 is a block diagram of an apparatus for transmitting a message including event information for a designated affiliate store according to an embodiment.
2 is an exemplary diagram illustrating a process of generating a plurality of customer lists by a designated server according to an embodiment.
3 is an exemplary diagram illustrating a process of calculating an event cost and an expected revenue by a designated server according to another exemplary embodiment.
4 is a flowchart illustrating a process of calculating an event cost and an expected revenue by a designated server in FIG. 3.
FIG. 5 is a block diagram illustrating an apparatus for transmitting a message including event information about a designated affiliate store according to another exemplary embodiment.
6 is an exemplary diagram illustrating a process in which a designated server outputs high priority event information.

Specific structural or functional descriptions of the embodiments are disclosed for purposes of illustration only, and may be practiced in various forms. Accordingly, the embodiments are not limited to the specific disclosure, and the scope of the present specification includes changes, equivalents, or substitutes included in the technical idea.

Terms such as first or second may be used to describe various components, but such terms should be interpreted only for the purpose of distinguishing one component from another. For example, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

When a component is referred to as being "connected" to another component, it should be understood that there may be a direct connection or connection to that other component, but there may be other components in between.

Singular expressions include plural expressions unless the context clearly indicates otherwise. As used herein, the terms "comprise" or "have" are intended to designate that the stated feature, number, step, operation, component, part, or combination thereof is present, but one or more other features or numbers, It should be understood that it does not exclude in advance the possibility of the presence or addition of steps, actions, components, parts or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and, unless expressly defined herein, are not construed in ideal or excessively formal meanings. Do not.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. In the description with reference to the accompanying drawings, the same components will be given the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted.

Marketing Target Selection Process

1 is a block diagram of an apparatus for transmitting a message including event information for a designated affiliate store according to an embodiment. Referring to FIG. 1, the message transmission device 100 may include a processor 110 and a display 120. For example, the message transmission device 100 may be implemented in the form of a user terminal or a computing device that executes a program distributed by a card company server. The processor 110 may generate a customer list for transmitting event information based on the big data stored in the card company server. In one embodiment, the customer list may be implemented as one of a loyalty list, a prospective list and a nearby resident list.

In an embodiment, the processor 110 may generate a first customer list in which payment data at a specified affiliate store exists based on card ledger data of each of the plurality of customers. Specifically, the first customer list may represent a regular customer list. In another embodiment, the processor 110 may generate a second customer list in which payment data exists at a competitive merchant that exists within a predetermined radius based on the location of the designated affiliate. In detail, the second customer list may represent an audience list. In another embodiment, the processor 110 may generate a third customer list having a home address within a predetermined radius based on the location of the designated affiliate store. In detail, the third customer list may represent a list of nearby customers.

The display 120 displays an event fee and an event that a designated merchant bears for a predetermined period when a message including event information is transmitted to a user account associated with each of the first customer list, the second customer list, and the third customer list. Depending on the expected sales can be output.

2 is an exemplary diagram illustrating a process of generating a plurality of customer lists by a designated server according to an embodiment. Referring to FIG. 2, a process in which a store owner of a designated affiliate store registers marketing through an application provided by a card company server is described. The designated server is configured for the first graphic object 211 for recent visitors (= patrons), the second graphic object 212 for neighbors (= prospects) and the neighboring customers (= neighbors). The third graphic object 213 may be output. In exemplary embodiments, the processor of the designated server may visit the designated affiliated store for the last six months in the card ledger data of the plurality of customers and generate customers with payment data as the first customer list. In addition, the designated server may control the number of recent visited customers based on the number of visits of each customer. Similarly, the processor of the designated server may generate the customer list using the competitive affiliate store as the second customer list for a predetermined period of time. In the following description, the competitive affiliated store means the same business affiliated store in the same commercial area, the same commercial area may be defined as the same administrative building in the metropolitan area and metropolitan city, and the other municipality may be defined as the same city or county.

In addition, the processor evaluates the competitive merchant loyalty of the first customer who visited one of the designated competitive merchants in the commercial area and the second customer who visited the plurality of competitive merchants in the commercial area, respectively, and according to the competition merchant loyalty. Prioritize customer lists. In addition, the designated server may generate, as the third customer list, customers whose distance between the merchant address and the home address registered in the card company database is within a predetermined value using the latitude and longitude coordinate information.

In addition, the processor may output the fourth graphic object 221 for the fixed rate discount and the fifth graphic object 222 for the flat rate discount, so that the store owner of the designated affiliated store may select. The description of the discount rate and the flat rate discount will be described in more detail together with the drawings to be added below.

Event cost and expected revenue calculation process for marketing events

3 is an exemplary diagram illustrating a process of calculating an event cost and an expected revenue by a designated server according to another exemplary embodiment. Referring to FIG. 3, the designated server may cause the user terminal to output the first graphic object 311 associated with the fixed rate discount and the second graphic object 312 associated with the flat rate discount. As an example, the discount rate may indicate an event of discounting a certain amount of money when a predetermined amount or more is settled at a designated merchant. In another embodiment, the flat rate discount may indicate an event of discounting a specified amount at the time of payment of a predetermined amount or more at a designated merchant. Also, the application distributed by the designated server may calculate the maximum discount amount applicable to one customer according to the flat rate discount and the fixed rate discount.

In addition, when the message including event information is sent to the customers of the customer list, the application may include a third graphic object 321 representing the expected usage visitor of the designated merchant and a fourth graphic object representing the estimated cost to be incurred by the marketing. 322 may be output. The process of calculating the event cost, the expected visitor, or the expected sales is described in detail with the drawings to be added below.

4 is a flowchart illustrating a process of calculating an event cost and an expected revenue by a designated server in FIG. 3. Referring to FIG. 4, a method of calculating an event cost and an expected revenue by a designated server includes calculating a usage amount and a sales characteristic of each industry by a business belonging to a specified affiliate store (410), and hurdles according to the usage amount and a sales revenue by industry. Calculating the amount (420), calculating the maximum discount amount applied to one customer according to the usage amount by industry and sales characteristics by industry (430) and the pilot marketing results and hurdles amount and the maximum discount performed for a predetermined period Outputting the event cost and the expected expenditure using the amount may include step 440.

In operation 410, the application distributed by the designated server may calculate a usage amount of each industry and a sales characteristic of each industry of the industry to which the specified affiliate belongs. An operation of an application described below may be understood to be executed by a processor hardware configuration in a user terminal in which the corresponding application is installed. The user terminal may be in the form of a smart phone used by the store owner of the affiliated store or may be implemented in the form of a computer device connected to a point of sale (POS) device in the affiliated store. Specifically, the application may calculate the average sales amount by industry type, median sales amount by industry type and quartile sales amount by industry type as the sales characteristics of each industry type.

In operation 420, the application distributed by the designated server may calculate the hurdles amount according to the usage amount of each industry and the sales characteristics of each industry. Specifically, the hurdles amount may represent a target amount for generating a marketing effect of a predetermined value or more when an event is performed. In addition, the application may extend the hurdles range based on the sales pattern or consumption pattern of the merchant or customer. Specifically, the hurdles amount may represent "30,000 won" when the "3,000 won" discount application is performed when using more than "30,000 won".

In operation 430, the application may calculate the maximum discount amount applied to one customer according to the use amount by industry and sales characteristics by industry. For example, the application distributed by the designated server may set the discount rate for the designated industry (eg, furniture / glasses industry) higher than the average discount rate by comparing the average sales of the furniture / glasses industry and the average sales of the catering industry. Designated sectors may represent sectors with weak conception of industry price and high discounts on average. In operation 430, the application may calculate a maximum discount amount applicable to one customer according to the flat rate discount and the fixed rate discount.

In operation 440, the application may output the event cost and the expected expenditure by using the pilot marketing result, the hurdle amount, and the maximum discount amount performed during the predetermined period. Specifically, the application may calculate the event cost and expected sales according to the industry characteristics of the designated merchant, customer response rate for pilot marketing, hurdler level and marketing period. In exemplary embodiments, the card company server may store a pilot marketing result previously performed based on the same process. In addition, the card company server may analyze the pilot marketing results according to the marketing characteristics. Specifically, the card company server may output the parameters including the industry characteristics, customer response rate, offer level, hurdles amount and marketing period as the pilot marketing result. Accordingly, the card company server may derive a simulation result in consideration of marketing characteristics. The simulation results may include event costs and expected sales.

The method for transmitting a message including the event information for the designated affiliated store described above may be implemented by a program such as an application. The program is a command set for generating a first customer list in which payment data at the designated affiliated store is present based on card ledger data of each of a plurality of customers, and a competitive affiliated store existing within a predetermined radius based on the location of the designated affiliated store. A command set for generating a second customer list in which payment data in U. S. exists, a command set for generating a third customer list having a home address within a predetermined radius based on the location of the specified affiliated store, and the first customer list, and the first customer list. 2 If the message including the event information is sent to the user account associated with the customer list and the third customer list, outputting the expected cost according to the event cost and the event that the designated merchant will bear for a predetermined period It may include a set of instructions.

Benefit Referral Priority Algorithm

FIG. 5 is a block diagram illustrating an apparatus for transmitting a message including event information about a designated affiliate store according to another exemplary embodiment. Referring to FIG. 5, a message transmission device 500 including event information for a designated affiliate store is shown. The message transmitting device 500 may include a processor 510 and a display 520. The processor 510 may calculate a similarity degree to the consumption propensity of the customers based on the card ledger data of each of the plurality of customers. In addition, the processor 510 may calculate the similarity between the affiliated stores based on local information, industry type information, product information, and customer visit information of the plurality of affiliated stores. In addition, the processor 510 may calculate the priority of the affiliated stores according to a discount degree of an event provided by each of the plurality of affiliated stores.

The display 520 may output a message including the event information selected by selecting the event information that the target customer most prefers according to the similarity with respect to the consumption propensity of the customers, the similarity between the merchants, and the priority of the merchants. Hereinafter, a process of setting priorities for selecting event information that the application distributed by the card company server will most prefer to the target customer will be described in detail.

6 is an exemplary diagram illustrating a process in which a designated server outputs high priority event information. Referring to FIG. 6, an exemplary screen is shown in which a designated server outputs graphic objects 611, 612, 613, and 614 including a plurality of event information corresponding to a specific user account through an application. In one embodiment, the application may calculate the similarity between customers. In detail, the application may score customers having similar consumption tendencies as those who frequently use designated merchants in order of similarity based on big data (payment data, ledger data, and online visit history). In detail, the card company server may calculate a similarity degree to the consumption tendency of the customers based on payment data for the designated affiliate store existing in the card ledger data of each of the plurality of customers.

In another embodiment, the application may compare the designated affiliates with local information, industry information, product information, and customer visit data to score merchants having high similarity with the target affiliates.

In another embodiment, the application may set the priority of the affiliate store to be higher as the degree of discount provided by the affiliate store increases. In addition, the application may output a plurality of event information most preferable at the current time and the current location of the customer in the form of graphic objects 611, 612, 613, and 614 based on the consent of the customer's real-time location and marketing information. .

As another exemplary embodiment, the card company server may relearn the priorities of the affiliated stores using an artificial neural network as input values of the result data reflecting the response rate of the customer to the plurality of events, the change in the consumption of the customer, and the consumption trend. have. Accordingly, the card company server of the present embodiment can be expected to repeatedly generate a recommendation value fitted to the customer in accordance with the change of the season or the change of the consumption trend.

The method for transmitting a message including the event information for the designated affiliated store described above may be implemented by a program such as an application. The program includes a set of instructions for calculating a similarity to the consumption tendency of the customers based on the card ledger data of each of the plurality of customers, the geographic information of the plurality of merchants, industry information, product information and customer visit information between merchants A set of instructions for calculating a similarity, a set of instructions for calculating the priority of the merchants according to the discount degree of the event provided by each of the plurality of affiliates and the similarity of the propensity of consumption of the customers, the similarity between the merchants, the It may include a command set for selecting the event information most preferred by the target customer according to the priority and outputting a message including the selected event information.

The embodiments described above may be implemented as hardware components, software components, and / or combinations of hardware components and software components. For example, the devices, methods, and components described in the embodiments may include, for example, processors, controllers, arithmetic logic units (ALUs), digital signal processors, microcomputers, field programmable gates (FPGAs). It may be implemented using one or more general purpose or special purpose computers, such as an array, a programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to the execution of the software. For convenience of explanation, one processing device may be described as being used, but one of ordinary skill in the art will appreciate that the processing device includes a plurality of processing elements and / or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as parallel processors.

The software may include a computer program, code, instructions, or a combination of one or more of the above, and may configure the processing device to operate as desired, or process independently or collectively. You can command the device. Software and / or data may be any type of machine, component, physical device, virtual equipment, computer storage medium or device in order to be interpreted by or to provide instructions or data to the processing device. Or may be permanently or temporarily embodied in a signal wave to be transmitted. The software may be distributed over networked computer systems so that they may be stored or executed in a distributed manner. Software and data may be stored on one or more computer readable recording media.

The method according to the embodiment may be embodied in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. Computer-readable media may include, alone or in combination with the program instructions, data files, data structures, and the like. The program instructions recorded on the computer readable medium may be those specially designed and constructed for the purposes of the embodiments, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

Although the embodiments have been described with reference to the accompanying drawings, those skilled in the art may apply various technical modifications and variations based on the above. For example, the described techniques may be performed in a different order than the described method, and / or components of the described systems, structures, devices, circuits, etc. may be combined or combined in a different form than the described method, or other components. Or, even if replaced or substituted by equivalents, an appropriate result can be achieved.

Claims (10)

In the method for transmitting a message containing event information for a specified merchant,
Generating a first customer list in which payment data at the designated affiliate store exists based on card ledger data of each of a plurality of customers;
Generating a second customer list in which payment data at a competitive affiliate store exists within a predetermined radius based on the location of the designated affiliate store;
Generating a third customer list having a home address within a predetermined radius based on the location of the designated affiliated store;
When a message including the event information is sent to a user account associated with the first customer list, the second customer list, and the third customer list, the event and the event cost that the designated affiliate store bears for a predetermined period of time. Follow the steps to output the expected sales
Method for transmitting a message containing event information for a specified merchant comprising a.
The method of claim 1,
The outputting step,
Calculating a usage amount of each industry and a sales characteristic of each industry by which the designated affiliate belongs;
Calculating a hurdles amount according to the usage amount of each industry and the sales characteristics of each industry type, wherein the hurdles amount is a target amount for generating a marketing effect of a predetermined value or more when an event proceeds;
Calculating a maximum discount amount applied to one customer according to the usage amount for each industry type and the sales characteristic for the industry type;
Outputting the event cost and the expected sales by using a pilot marketing result performed for a predetermined period, the hurdles amount, and the maximum discount amount;
Method for transmitting a message containing event information for a specified merchant comprising a.
The method of claim 2,
Computing the amount of use and the sales characteristics of each type of business of the industry belonging to the designated merchant,
Calculating average sales amount by industry, median sales amount by industry, and quartile sales amount by industry as the sales characteristics of each industry
Method for transmitting a message containing event information for a specified merchant comprising a.
The method of claim 3,
The calculating of the maximum discount amount,
Calculating the maximum discount amount applicable to one customer for each of the flat-rate discount and the fixed-rate discount
Method for transmitting a message containing event information for a specified merchant comprising a.
The method of claim 4, wherein
The step of outputting the event cost and the expected sales by using the pilot marketing result and the hurdle amount and the maximum discount amount performed for a predetermined period,
Calculating the event cost and the expected sales according to an industry type characteristic of the designated affiliate store, a customer response rate to the pilot marketing, a hurdler level, and a marketing period
Method for transmitting a message containing event information for a specified merchant comprising a.
A computer-readable recording medium containing a program for transmitting a message containing event information for a designated merchant, said program comprising:
An instruction set for generating a first customer list in which payment data at the designated affiliate store exists based on card ledger data of each of a plurality of customers;
An instruction set for generating a second customer list in which payment data at a competitive affiliate store exists within a predetermined radius based on the location of the designated affiliate store;
An instruction set for generating a third customer list having a home address within a predetermined radius based on the location of the designated affiliated store; And
When a message including the event information is sent to a user account associated with the first customer list, the second customer list, and the third customer list, the event and the event cost that the designated affiliate store bears for a predetermined period of time. A set of instructions that output the expected revenue according to;
Computer-readable recording medium comprising a.
In the method for transmitting a message containing event information for a specified merchant,
Calculating a similarity degree to the spending tendency of the customers based on the card ledger data of each of the plurality of customers;
Calculating similarity between the affiliated stores based on local information, industry type information, product information, and customer visit information of the plurality of affiliated stores;
Calculating priorities of affiliated stores according to a discount level of an event that each of the plurality of affiliated stores is providing; And
Outputting a message including the selected event information by selecting event information most preferred by a target customer according to similarity with respect to consumption tendencies of the customers, similarity between the affiliated stores, and priority of the affiliated stores;
Method for transmitting a message containing event information for a specified merchant comprising a.
The method of claim 7, wherein
Re-learning the priorities of the affiliated stores by using the artificial neural network as an input value of the result data reflecting the customer's response rate, customer's change in consumption, and consumption trend for a plurality of events.
Method for transmitting a message containing event information for a specified merchant further comprising a.
The method of claim 7, wherein
Calculating the similarity degree to the propensity of consumption of the customers,
Calculating a similarity degree to the consumption propensity of the customers based on payment data for a designated affiliate store in the card ledger data of each of the plurality of customers;
Method for transmitting a message containing event information for a specified merchant comprising a.
A computer-readable recording medium containing a program for transmitting a message containing event information for a designated merchant, said program comprising:
An instruction set for calculating a similarity degree to the consumption propensity of customers based on card ledger data of each of the plurality of customers;
An instruction set for calculating similarity between affiliated stores based on local information, industry type information, product information, and customer visit information of a plurality of affiliated stores;
An instruction set for calculating priority of affiliated stores according to a discount level of an event provided by each of the plurality of affiliated stores; And
A set of instructions for selecting the event information that the target customer most prefers according to the similarity of the propensity of consumption of the customers, the similarity between the affiliated stores, and the priority of the affiliated stores, and outputting a message including the selected event information;
Computer-readable recording medium comprising a.

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