KR20200014870A - System and Method for advertisement service based quiz - Google Patents

Abstract

The present invention relates to a system and a method for an advertisement service based on a quiz. The system for an advertisement service based on a quiz comprises: a user terminal, when a quiz application command is inputted through a quiz notification message while using WEB/WAP services or community services, transmitting a quiz application signal to a service providing device to receive advertisement content including advertisement contents and a quiz related to the advertisement contents, and to transmit a response message with regard to the quiz to a service providing device; and a service providing device, when the quiz application signal is received from the user terminal, transmitting the advertisement content corresponding to the quiz application signal to the user terminal and, when a correct answer is included in the response message received from the user terminal, transmitting compensation information corresponding to the quiz to the user terminal.

Description

System and Method for advertisement service based quiz}

The present invention relates to a quiz-based advertising service system and method, and more particularly, when a quiz notification message is displayed while using a web / wap service or a community service, and a quiz application command is input through the quiz notification message, the contents of the advertisement. And a quiz-based advertisement service system and method for displaying advertisement content including a quiz related to the advertisement content and providing a preset reward when the user inputs a correct answer to the quiz.

With the development of wired / wireless communication and digital terminal technologies, various services based on the Internet are being provided.

In particular, as the use of the Internet is widespread, various offline services are becoming online services based on the Internet, and representative examples thereof are instant messengers, e-commerce, and online advertisements.

Online advertising is a method of providing advertisements to a large number of users through a communication network, such as providing an advertisement through an email or a text message, exposing an advertisement banner on a portal site, and moving the advertisement banner to an advertisement page when the advertisement banner is clicked. This is becoming increasingly diverse.

However, in the flood of advertisements that are unilaterally provided to users, the interests and interests of users are gradually decreasing. For advertisers, the user's image is not worsened by aggravating user dissatisfaction rather than gaining advertising effectiveness. I came to a situation that I had to worry about. Therefore, it is urgent to introduce an advertisement providing system that can efficiently advertise the advertiser's corporate image, products, services, etc., and induces the interest of the customer so that the customer can voluntarily contact the advertisement.

Korean Patent Registration No. 10-1079779: Quiz Advertisement Method and System Using Short Message

The present invention has been made to solve the above problems, the object of the present invention is to put a separate quiz section on the web or swap site, such as e-commerce site, portal site, through the quiz section quiz related to a specific product The present invention provides a quiz-based advertising service system and method for supporting a user to pay a product while providing a quiz.

Another object of the present invention is to display a quiz notification message on the user terminal, and to provide a user with a quiz associated with the advertisement content, including the advertising content and the quiz associated with the advertising content through the quiz notification message, the user quiz In the case of inputting the correct answer to, by providing a certain benefit to the user, to provide a quiz-based advertising service system and method that allows users to voluntarily contact the advertisement.

Another object of the present invention is to provide advertising content to users using various community services such as instant messenger and social network services, and quiz-based advertisements that provide specific rewards to users who input correct answers to quizzes included in the advertising content. To provide a service system and method.

According to an aspect of the present invention for solving the above problems, when a quiz entry command is input through a quiz notification message while using a web / wap service or a community service, a quiz entry signal is transmitted to a service providing apparatus, and the advertisement contents and A user terminal for receiving advertisement content including a quiz related to the advertisement content and transmitting a response message to the quiz to a service providing device, and when a quiz entry signal is received from the user terminal, the quiz entry signal corresponds to the quiz entry signal. Quiz-based advertising service system comprising a service providing device for transmitting the advertising content to the user terminal, and if the response message received from the user terminal includes the correct answer, the reward information corresponding to the quiz to the user terminal This is provided.

The service providing apparatus may store a response history for a quiz received from a plurality of user terminals, and record and manage the number of correct answers for each user and the number of incorrect answers based on the response history.

According to another aspect of the present invention, when a quiz entry command is input through a quiz notification message while using a communication unit, a web / wap service, or a community service for communication through a communication network, a service providing device with a quiz entry signal through the communication unit And an advertisement content processing unit for receiving and displaying advertisement contents including an advertisement content and a quiz related to the advertisement content from the service providing apparatus, and when the response to the quiz is input, the inputted response and quiz identification information. A user terminal including a quiz response processor for transmitting a response message to a service providing apparatus and receiving reward information or an incorrect answer message corresponding to the quiz from the service providing apparatus is provided.

The user terminal may further include a compensation information manager for providing the reward information to another user terminal using at least one of a text, an email, and a community service.

The quiz notification message is displayed through a quiz section set in a certain area of a web / wap page when a web / wap service is in use, and a quiz section or a pop-up window displayed in a certain area of a community service when using a community service. Can be displayed.

The quiz response processing unit may receive a ranking or score of a quiz application result from the service providing device.

According to another aspect of the invention, the database for storing at least one of the communication unit for communicating with the user terminal through the communication network, the advertising content including the quiz associated with the advertisement content and the advertisement content, the quiz answer, the reward information corresponding to the advertisement content And a quiz entry signal including quiz identification information from the user terminal, an advertisement content providing unit for selecting and transmitting the advertisement content corresponding to the quiz identification information from the database to the user terminal, and a quiz from the user terminal. In response to receiving a response message including a response and quiz identification information, the response analysis unit for analyzing the response message to determine whether to include the correct answer, if the determination result of the response analysis unit includes the correct answer, the advertising content from the database To obtain compensation information corresponding to The service providing apparatus including providing compensation section provided in the user terminal is provided.

The response analyzer may extract a quiz correct answer corresponding to the quiz identification information from the database, and determine whether to include a correct answer by comparing the extracted quiz correct answer with the response.

In addition, the response analysis unit stores the response history for the quiz received from a plurality of user terminals, and counts and records the number of correct answers for each user and the number of incorrect answers based on the response history, the ranking or score of the quiz participation results Can be provided to the user terminal.

According to another aspect of the present invention, when a user terminal inputs a quiz entry command through a quiz notification message while using a web / wap service or a community service, the user terminal transmits a quiz entry signal including quiz identification information to the service providing apparatus. Step, the service providing device transmits the advertising content corresponding to the quiz identification information to the user terminal, the user terminal includes the advertising content received from the service providing device and the advertising content including the quiz associated with the advertising content And displaying a response to the quiz, and transmitting a response message including the input response to the service providing apparatus, wherein the service providing apparatus includes the correct answer in the response message received from the user terminal. Reward information corresponding to the quiz to the user terminal Quiz-based advertising service method comprising the step of transmitting is provided.

According to another aspect of the present invention, in a method for providing a quiz-based advertising service by the user terminal, when a quiz application command is input through a quiz notification message while using a web / wap service or a community service, the quiz identification information is included. Transmitting a quiz entry signal to a service providing apparatus, receiving and displaying advertisement contents including a quiz related to the advertisement contents and the advertisement contents from the service providing apparatus, and a response to the quiz is input through the advertisement contents; If there is, a quiz-based advertising service method comprising the step of transmitting a response message including the input response to the service providing device, receiving the reward information or incorrect message corresponding to the quiz from the service providing device is provided .

According to another aspect of the present invention, when executed by the user terminal, when a quiz entry command is input through a quiz notification message while using the web / swap service or community services, providing a quiz entry signal including the quiz identification information Transmitting to the device, receiving and displaying the advertisement content including the advertisement content and the quiz related to the advertisement content from the service providing device, and when the response to the quiz is input through the advertisement content, A quiz-based advertising service method comprising the step of transmitting a response message including a step of receiving a reward information or an incorrect message corresponding to the quiz from the service providing device is recorded as a program and readable by the electronic device A record carrier is provided.

According to another aspect of the present invention, in a method of providing a quiz-based advertising service by the service providing apparatus, when a quiz notification message is transmitted to a user terminal and a quiz application signal is received in response to the quiz notification message, Acquiring the advertisement content corresponding to the quiz entry signal from a database and transmitting the advertisement content to the user terminal; when a response message including a response to the quiz and quiz identification information is received from the user terminal, the quiz identification information corresponds to the quiz identification information. Extracting a correct quiz answer from the database, and comparing the extracted quiz correct answer with the response; if the comparison result is the correct answer, transmitting the reward information corresponding to the quiz to the user terminal; If this is not the correct answer, an incorrect answer message is sent to the user terminal. This quiz-based advertising service comprises transmitting is provided.

According to the present invention, when a user provides a quiz-type advertisement and the user corrects a quiz, a user may be interested by providing a certain benefit to the user.

In addition, in order to receive a certain benefit, the user may voluntarily access the advertisement, thereby maximizing the advertisement effect of the advertiser.

In addition, a quiz notification message is displayed on the user terminal, and the quiz notification message is provided to the user who applied for the quiz, and the advertisement contents including the advertisement contents and the quiz related to the advertisement contents are provided. In the case of input, by providing a certain benefit to the user, it can be interesting to the user to induce interest of the user.

1 is a diagram showing a quiz-based advertising service system according to an embodiment of the present invention.
Figure 2 is a block diagram schematically showing the configuration of a user terminal according to an embodiment of the present invention.
Figure 3 is a block diagram schematically showing the configuration of a service providing apparatus according to an embodiment of the present invention.
4 is a view showing a quiz-based advertising service providing method according to an embodiment of the present invention.
5 to 8 are screen examples illustrating a quiz-based advertising service providing method according to an embodiment of the present invention.

Details of the above-described objects and technical configurations of the present invention and the effects thereof according to the present invention will be more clearly understood by the following detailed description based on the accompanying drawings.

1 is a diagram showing a quiz-based advertising service system according to an embodiment of the present invention.

Referring to FIG. 1, the quiz-based advertisement service includes a user terminal 100 and a service providing apparatus 200 for providing advertisement contents.

The user terminal 100 receives a quiz notification message while using a web / wap service or a community service, and when a quiz application command is input through the quiz notification message, the advertisement content includes an advertisement content and a quiz related to the advertisement content. Is received from the service providing apparatus 200 and displayed, and a response message for the quiz is transmitted to the service providing apparatus 200.

In addition, the user terminal 100 may receive reward information corresponding to a quiz response from the service providing apparatus 200 and provide the received reward information to another user using a text message, an email, a community service, or the like.

The user terminal 100 has a separate quiz section on a web or swap site such as an e-commerce site, a portal site, and exposes an advertisement content including a quiz related to an advertisement content related to a specific product and an advertisement content in the quiz section. In addition, a specific reward can be provided to the user who has solved the quiz to induce the voluntary participation of the user. Here, the quiz section may be preset in a predetermined area of the web or the swap page.

In addition, the user terminal 100 may provide a quiz-based advertisement service in the form of a chat between the user and the advertisement provider in connection with various community services such as an instant messenger or a social network service.

The user terminal 100 as described above may be applied to any user device including a communication function. For example, a navigation device, a notebook computer, a mobile communication terminal, a smart phone, a portable media player (PMP), a personal digital assistant (PDA), a tablet PC, a set-top box, It can be a variety of devices such as smart TV.

Detailed description of the user terminal 100 will be described with reference to FIG. 2.

The service providing apparatus 200 transmits a quiz notification message to the user terminal 200, and when a quiz entry signal is received in response to the quiz notification message, the advertisement content corresponding to the quiz entry signal is transmitted to the user terminal 100. send.

When the service providing device 200 receives the response message for the quiz included in the advertisement content from the user terminal 100, the service providing device 200 analyzes the response message to determine whether the answer is correct, and in the case of the correct answer, reward information corresponding to the quiz. Transmit to the user terminal 100.

The service providing apparatus 200 stores a response history for a quiz received from a plurality of user terminals, and records and manages the number of correct answers for each user and the number of incorrect answers based on the response history.

The service providing apparatus 200 provides an advertisement content and a quiz related to the advertisement content through an application of the user terminal 100 connected and driven through a communication network.

Detailed description of the service providing apparatus 200 will be described with reference to FIG. 3.

2 is a block diagram schematically showing the configuration of a user terminal according to an embodiment of the present invention.

2, the user terminal 100 includes a communication unit 110, an input unit 120, an output unit 130, a storage unit 140, an advertisement content processing unit 150, a quiz response processing unit 160, and compensation information. The management unit 170 is included.

The communication unit 110 is a communication means for connecting the user terminal 100 and the service providing device to each other through a communication network. For example, a wireless communication module such as mobile communication or satellite communication, a wired communication module such as the Internet, a short range such as Wi-Fi, etc. It may include a wireless communication module.

The input unit 120 is a means for receiving a user request for controlling the operation of the user terminal 100, and converts the user's request into an electrical signal according to a user's manipulation. The input unit 120 is an input means for receiving letters, numbers, text, voice, movement, tactile sense, time, etc. from the user. For example, the input means may be a keyboard, a keypad, a touch screen, a visual sensing means, a tactile sensing means, a movement detecting means. It may be implemented in various forms such as a voice input means.

The output unit 130 may be implemented as a display means for displaying screen information according to application driving, for example, a small flat panel display device such as a liquid crystal display (LCD) or organic light emitting diodes (OLED).

The storage 140 stores a program necessary for controlling the operation of the user terminal 100 and data generated while executing the program.

When the quiz application command is input through a quiz notification message while the web / wap service or the community service is in use, the advertisement content processing unit 150 transmits a quiz application signal to the service providing device through the communication unit 110 and from the service providing device. The advertisement contents including the advertisement contents and quizzes related to the advertisement contents are received and displayed through the output unit 130. That is, when a quiz notification message is displayed in a quiz section set in a predetermined area of a web or a swap site such as an e-commerce site or a mobile commerce site, the user may input a quiz entry command through the input unit 120. Then, the advertisement content processing unit 150 transmits a quiz entry signal including the quiz identification information to the service providing apparatus, and receives the advertisement content corresponding to the quiz identification information from the service providing apparatus. In addition, when a quiz notification message is displayed while using various community services such as an instant messenger and a social network service, the user may input a quiz entry command through the input unit 120. In this case, the quiz notification message may be displayed through a quiz section displayed in a certain area of the community service or may be displayed through a pop-up window. In addition, the advertisement content included in the advertisement content may be in the form of a video, text, still image, and the like, and the quiz may include a multiple choice as well as a short answer (descriptive and narrative). The user may view the advertisement contents displayed on the advertisement contents and input a response to the quiz.

When a response to a quiz displayed in the advertisement content is input, the quiz response processor 160 transmits a response message including the input response to the service providing apparatus and receives reward information corresponding to the quiz from the service providing apparatus. In this case, the response message may include a response input by the user, quiz identification information, user identification information, and the like, and the reward information may include a coupon, a voice call discount, a free text message provision benefit, a wireless Internet use benefit, and a call-related addition. It may include service provision benefits, free application download benefits, and point earning.

In addition, the quiz response processing unit 160 may receive the ranking, score, etc. of the quiz entry result from the service providing apparatus and display the quiz response processing unit through the output unit 130.

The reward information manager 170 may provide the reward information received from the service providing device to another user terminal using a text, an email, or a community service. That is, the user may check the accumulated reward information and provide the reward information to another user using a message, an email, an instant messenger, or the like.

3 is a block diagram schematically illustrating a configuration of a service providing apparatus according to an exemplary embodiment of the present invention.

Referring to FIG. 3, the service providing apparatus 200 may include a communication unit 210, a database 220, an advertisement content registration unit 230, an advertisement content providing unit 240, a response analyzing unit 250, and a reward providing unit 260. ).

The communication unit 210 may be a communication means for connecting the service providing apparatus 200 and the user terminal to each other through a communication network.

The database 220 stores advertisement contents including advertisement contents and quizzes related to the advertisement contents, reward information corresponding to the advertisement contents, and the like. Here, the advertisement content corresponds to the quiz identification information, and the quiz is a quiz including suggestion information, Allusion Information, and Implication Information (AI) for advertisement text or products. The implied information (AI) is information that can recognize a product naturally by solving a quiz or by contacting another medium even if it does not directly refer to or point to a product. Quizzes may also include knowledge of the product for the event or advertisement. The knowledge of a product includes features of the product that differentiate it from other products, which may include, for example, the use of the product, the history of the product, the effect of the product, and the like. Thus, the advertising content includes advertising content promoting a product or service and quizzes related to the advertising content.

The advertisement content registration unit 230 receives advertisement content from the advertisement provider, compensation information corresponding to the advertisement content, and stores the received advertisement content in the database 220. In this case, the advertisement content registration unit 230 may determine whether the advertisement provider is an authenticated user, and register the advertisement content in the database 220 when the authenticated user is an authenticated user.

The advertisement content providing unit 240 transmits a quiz notification message to the user terminal, and when a quiz entry signal including quiz identification information is received in response to the quiz notification message, the advertisement content providing unit 240 corresponds to the quiz identification information from the database 220. Select the advertisement content to be transmitted to the user terminal. At this time, the advertisement content providing unit 240 converts and transmits a quiz notification message to be displayed in the quiz section set on the page when the user terminal is using the web / swap page, and uses a community service such as instant messenger. In this case, a quiz notification message may be displayed in a pop-up window or a preset quiz section, and may be transmitted.

When the response analyzer 250 receives a response message including a response, quiz identification information, etc. from the user terminal through the communication unit 210, the response analyzer 250 analyzes the received response message to determine whether the correct answer is included. That is, the response analyzer 250 extracts a quiz correct answer corresponding to the quiz identification information from the database 220, and compares the extracted quiz correct answer with the response to determine whether the correct answer is included.

In other words, the response analyzer 250 compares the response string with the quiz correct answer stored in the database 220 and outputs correct / incorrect information as comparison result information. Even if the character string is not spaced, it is a short answer or an optional question. Therefore, it is possible to know whether the answer is correct by comparing the answer with a quiz recently sent (for example, by pattern matching). In this case, when the result of comparing the quiz answer and the response is not the correct answer, the response analyzer 250 transmits an incorrect message to the user terminal through the communication unit 210.

In addition, the response analyzer 250 stores the response history for the quiz received from the plurality of user terminals, counts and records the number of correct answers for each user and the number of incorrect answers based on the response history, and then displays the quiz participation result. Provide the rank or score to the user terminal.

When the determination result of the response analyzer 250 includes the correct answer, the reward provider 260 obtains the reward information corresponding to the advertisement content from the database 220 and provides it to the user terminal. The reward information may include a coupon, a voice call discount, a free text message provision benefit, a wireless Internet use benefit, a call-related additional service provision benefit, an application free download benefit, and point accumulation.

4 is a view showing a quiz-based advertising service providing method according to an embodiment of the present invention, Figures 5 to 9 is an exemplary view for explaining a quiz-based advertising service providing method according to an embodiment of the present invention.

Referring to FIG. 4, when a quiz notification message is displayed while using a web / wap page or using a community service (S402 and S404), the user inputs a quiz entry command through the quiz notification message (S406).

Then, the user terminal transmits a quiz entry signal including the quiz identification information to the service providing apparatus (S408), the service providing apparatus obtains the advertisement content corresponding to the quiz identification information from the database provided to the user terminal (S408). S410).

The user terminal displays the advertisement content in a predetermined area of the web / swap page or community service page (S412), and when the user inputs a response to the quiz included in the advertisement content (S414), the user terminal is the quiz identification information and response In operation S416, a response message including the message is transmitted to the service providing apparatus.

The service providing apparatus analyzes the response message received from the user terminal, and determines whether the correct answer is included in the response message (S418).

When the determination result of step S418 includes the correct answer, the service providing device transmits the reward information corresponding to the quiz to the user terminal (S420). After that, the service providing apparatus stores a response history for the quiz received from the user terminal, counts and records the number of correct answers for each user and the number of incorrect answers based on the response history, and then ranks or scores of the quiz participation results. It can be provided to the user terminal.

If the correct answer is not included in the determination result of step S418, the service providing apparatus transmits an incorrect answer message to the user terminal (S422).

A method of providing a quiz-based advertisement service will be described with reference to FIGS. 5 to 8.

If you are receiving a quiz notification message such as “Wip-Wap, Today's Quiz has arrived. Do you want to leave right now?” As shown in FIG. Can be entered.

Then, the user terminal may receive the advertisement content 600 as shown in FIG. 6 from the service providing apparatus and display it on a predetermined area of the screen. Here, the advertisement content 600 includes the advertisement contents 610 of the video and the multiple choice quiz 620 corresponding to the advertisement contents. The user can input a response by selecting a desired number from the quiz displayed in the advertisement content. Then, the user terminal transmits a response message including the selected number to the service providing apparatus, and the service providing apparatus transmits the reward information corresponding to the quiz to the user terminal when the selected number is the correct answer. For example, the service providing apparatus may provide the coupon as shown in FIG. 7 to the user terminal as reward information.

In addition, the apparatus for providing a service provides the user terminal with a score of the quiz participation result based on the response history for the quiz received from the user terminal. Then, the quiz score may be displayed on the user terminal in the phrase "I'm soaked! I 10293 points two dots" as shown in FIG.

Meanwhile, according to another aspect of the present invention, when a quiz entry command is input through a quiz notification message while using a web / wap service or a community service when executed by a user terminal, a quiz entry signal including quiz identification information is provided. Transmitting to the providing device, receiving and displaying the advertisement content including the advertisement content and the quiz related to the advertisement content from the service providing device, and when the response to the quiz is input through the advertisement content, the input response A quiz-based advertising service method comprising the steps of: transmitting a response message including a step of receiving a reward information or an incorrect message corresponding to the quiz from the service providing device is recorded as a program and read by the electronic device Possible recording media are provided.

According to another aspect of the present invention, when executed by the service providing apparatus, and transmits a quiz notification message to the user terminal, when a quiz entry signal is received in response to the quiz notification message, from the database to the quiz entry signal Acquiring the corresponding advertisement content and transmitting the corresponding advertisement content to the user terminal; when a response message including a response to the quiz and quiz identification information is received from the user terminal, a quiz correct answer corresponding to the quiz identification information is received from the database. Extracting and comparing the extracted quiz correct answer with the response; if the comparison result is the correct answer, the reward information corresponding to the quiz is transmitted to the user terminal; and if the response is not the correct answer message Quiz machine comprising the step of transmitting to the user terminal The advertising method and the program recorded in a recording medium readable in the electronic apparatus is provided.

Such a quiz-based advertising service method can be written as a program, and codes and code segments constituting the program can be easily inferred by a programmer in the art. Also, the program related to the quiz-based advertisement service method may be stored in a readable media that can be read by the electronic device, and read and executed by the electronic device.

As such, those skilled in the art will appreciate that the present invention can be embodied in other specific forms without changing the technical spirit or essential features thereof. Therefore, the above-described embodiments are to be understood as illustrative in all respects and not as restrictive. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

The present invention is to display a quiz notification message on the user terminal, and through the quiz notification message to the user who applied to the quiz by providing the advertising content including the advertising content and the quiz associated with the advertising content, the user answers to the quiz In the case of inputting the information, a certain benefit to the user may be applied to a quiz-based advertisement service system and method for inducing user's interest and allowing the user to voluntarily contact the advertisement.

100: user terminal 110, 210: communication unit
120: input unit 130: output unit
140: storage unit 150: advertising content processing unit
160: quiz response processing unit 170: reward information management unit
200: service providing device 220: database
230: advertising content register 240: advertising content provider
250: response analysis unit 260: compensation provider

Claims (1)

A communication unit for communicating with a user terminal through a communication network;
A database in which at least one of advertisement content including an advertisement content and a quiz related to the advertisement content, a quiz answer, and reward information corresponding to the advertisement content is stored;
An advertisement content providing unit selecting an advertisement content corresponding to the quiz identification information from the database and transmitting the selected advertisement content to the user terminal when a quiz entry signal including the quiz identification information is received from the user terminal;
A response analyzer which analyzes the response message to determine whether a correct answer is included when a response message including a response to the quiz and quiz identification information is received from the user terminal; And
A reward providing unit for obtaining reward information corresponding to advertisement content from the database and providing the corrected information to the user terminal when the determination result of the response analysis unit is included; Including but not limited to:
The advertisement content providing unit transmits a quiz notification message to a user terminal and receives a quiz application signal received corresponding thereto. When the user terminal uses a web / wap page, the quiz notification is set in a quiz section set in a certain area of the page. To convert the message to be displayed and sent, and if you are using a community service including an instant messenger, the quiz notification message is converted and displayed to be displayed in the preset quiz section, the quiz notification message based on the response history for the quiz Service providing device for providing a score of the quiz participation result to the user terminal.

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