KR20190119919A - Smart advertisement system - Google Patents

Abstract

The present invention relates to a smart advertisement system including: an LED banner (110) installed on a banner stand; a first camera (120) installed nearby the LED banner (110) for photographing pedestrians passing through the front of the LED banner (110); a first smart set-top box (130) playing an advertisement video in accordance with advertisement schedule to output an advertisement video on the LED banner (110), and converting faces of the pedestrians photographed through the first camera (120) into face images by a face recognition algorithm to analyze the face images; a screen (140) installed inside or outside a building to output an advertisement video; a second camera (150) installed near the screen (140) to photograph pedestrians passing through the front of the screen (140); a second smart set-top box (160) playing an advertisement video in accordance with an advertisement schedule to output an advertisement video on the screen (140) and converting faces of the pedestrians photographed through the second camera (150) into face images by a face recognition algorithm to analyze the face images; and an integrated management server (170) generating a video about an advertisement requested from an advertiser to manage the video with advertisement schedule information, providing the advertisement video along with the advertisement schedule information to the first and second smart set-top boxes (130, 160) and calculating and managing advertisement viewing information of pedestrians based on face image data provided from the first and second smart set-top boxes (130, 160). According to the present invention, it is possible to increase an advertisement exposure effect by calculating advertisement viewing information of pedestrians while providing the pedestrians with an advertisement video.

Description

Smart advertising system {SMART ADVERTISEMENT SYSTEM}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a smart advertising system, and more particularly, to a smart advertising system capable of improving the advertisement exposure effect and calculating advertisement viewing information of pedestrians.

Recently, with the development of communication and electronic technology, the form of advertisement is also changed in various ways. Above all, with the development of ICT technology, the smart advertising industry through smart media through the convergence of media and ICT is developing into a high value-added future industry that is growing rapidly both at home and abroad. Smart advertising means a new paradigm advertisement with interactive and customized characteristics provided through IP based smart media such as smart TV, smart phone, tablet PC, internet, IPTV (VOD) and digital signage.

In particular, as one of the smart advertising industries, digital signage is attracting attention as a fourth screen following TV, PC, and mobile as an outdoor advertisement using digital information display. Advertisements using digital signage are installed in places where there are many floating populations, such as subway stations, bus stops, elevators and banks, to provide news, weather and advertisements. In addition, digital signage is developing with convergence of IT and content-related technologies such as display devices, contents, networks, and software solutions. Recently, digital signage is combined with cutting-edge technologies such as AR, VR, AI, and machine learning. It is expanding its application range to various types of smart signage.

As a related art patent technology, an outdoor display unit including an environmental sensor and displaying transmitted advertisement data, and receiving the detection signal from the environmental sensor to select the advertisement data corresponding to the current environment of the area where the outdoor display unit is installed. An outdoor advertising device including a control server for transmitting to the outdoor display unit has been proposed (see Patent Document 1).

In addition, a screen formed on the wall surface of the installation space, the image content is displayed; A touch monitor disposed at a predetermined position inside the screen and configured to select and manipulate image content displayed on the screen by a user's touch; A projector for projecting the selected image content onto a screen; A projector computer connected to the projector to transfer image contents; A large wall-based interactive image including a touch monitor computer connected to a touch monitor to receive input information from a user's touch and transferring image content controlled according to the input information to a projector computer. A content display system has been proposed (see Patent Document 2).

Korean Patent Publication No. 2011-0032163 Domestic Patent No. 10-1278606

The present invention provides a smart advertisement system that can calculate the advertisement viewing information of the pedestrians who actually watch the advertisement while installing the LED banner or screen and the camera on the placard post of the street where the pedestrian passes and the exterior wall of the building. The purpose is to provide.

In order to achieve the above object, the smart advertisement system according to the present invention is a system capable of improving the advertisement exposure effect and calculating advertisement viewing information of pedestrians, and includes an LED banner installed on a placard post to output an advertisement image. ; A first camera installed around the LED banner and having a motion capture and face recognition function to photograph a pedestrian passing in front of the LED banner; A first image that reproduces the advertisement image according to an advertisement schedule to output the advertisement image on the LED banner, and converts the pedestrian's face photographed through the first camera into a face image by a face recognition algorithm to analyze the face image A smart set-top box; A screen installed inside or outside the building to output an advertisement image; A second camera installed around the screen and having a motion capture and face recognition function to photograph a pedestrian passing in front of the screen; A second smart for reproducing the advertisement image according to an advertisement schedule to output the advertisement image on the screen, and converting the pedestrian's face photographed through the second camera into a face image by a face recognition algorithm and analyzing the face image; A set top box; The first and second smart set-top boxes are connected to a communication network, and generate an image of an advertisement requested by an advertiser and manage the advertisement schedule information along with the advertisement schedule information to the first and second smart set-top boxes. And an integrated management server configured to calculate and manage advertisement viewing information of pedestrians based on face image data provided from the first and second smart set-top boxes.

Here, access to the integrated management server for viewing and setting the advertisement schedule, the advertisement viewing information of the pedestrians, and to select the LED banner or screen of the location you want to advertise and to remotely control the first and second cameras. The apparatus may further include an advertiser terminal on which an advertisement management app providing a user interface screen is installed.

In addition, the integrated management server stores the installation location information of the LED banner and the screen, the public service advertisement image including the public news or the weather of the region in the first and second smart set-top box based on the installation position of the LED banner and the screen It can be provided by adding.

According to the present invention, the advertisement display by calculating the advertisement viewing information of the pedestrian while providing an advertisement image to the pedestrian by installing an LED placard, a screen, and a camera on the outer wall of a placard post and a building, especially an idle vacant store, etc. In addition to improving the effect, the idle vacant shops can be usefully used, and anticipate the effect of the advertisement has the advantage of coping appropriately.

In addition, there is an advantage that the advertiser can conveniently set the advertising schedule such as the time or day of the advertisement using the terminal and the desired location of the advertisement.

In addition, there is an advantage that it is possible to induce pedestrians to watch the advertisement by providing a public service advertisement image including the public news or the weather of the region as well as the advertisement image requested by the advertiser.

1 is a conceptual diagram of a smart advertising system according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In describing the present invention, when it is determined that the detailed description of the related well-known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

1 is a conceptual diagram of a smart advertising system according to the present invention.

The smart advertisement system according to the present invention can calculate the advertisement viewing information of the pedestrians who actually watch the advertisement while installing the LED placard or the screen and the camera on the placard post and the outer wall of the building where the pedestrians pass. The technical subject matter is to

As shown in the figure, the smart advertisement system according to the present invention is a system that can not only improve the advertisement exposure effect, but also calculate the advertisement viewing information of pedestrians, and is largely equipped with LED banners installed on placard posts of streets where pedestrians pass. 110, the first camera 120 and the first smart set-top box 130, the screen 140, the second camera 150, and the second smart set-top box 160 installed on the outer wall of the building where pedestrians pass. And an integrated management server 170 and an advertiser terminal 180 for integrated management thereof.

The LED banner 110 is a kind of LED billboard, and is installed in a portion of the banner post 10 to output an advertisement image. That is, the LED banner 110 is additionally installed to graf the smart advertisement system to the conventional banner post 10 that has been used for a long time as a method of improving the advertisement exposure effect.

The first camera 120 is installed around the LED banner 110 to photograph the pedestrian passing through the front of the LED banner 110, motion capture, facial recognition to determine whether the pedestrian actually watching the advertisement. It is desirable to have a function. The first camera 120 may also serve as a surveillance camera if necessary.

The first smart set-top box 130 is installed to output an advertisement image from the LED banner 110, and plays a predetermined advertisement image by executing an application program for playing the advertisement image according to the advertisement schedule.

In addition, the first smart set-top box 130 analyzes the face image by converting the face of the pedestrian photographed through the first camera 120 into a face image by a face recognition algorithm.

The screen 140 may be installed inside or outside the building, in particular, on an outer wall of an idle vacant store that has not been rented for a long time to output an advertisement image. In detail, the screen 140 may be installed at an appropriate position so that an advertisement image may be viewed from outside of a store through which pedestrians pass in the form of an LED monitor or a translucent reflector (film).

The second camera 150 is installed around the screen 140. Like the first camera 120, the second camera 150 has a motion capture function and a facial recognition function to photograph a pedestrian passing through the front of the screen 140.

Like the first smart set-top box 130, the second smart set-top box 160 is installed to output an advertisement image on the screen 140, and plays a predetermined advertisement image according to an advertisement schedule.

In addition, the second smart set-top box 160 analyzes the face image by converting the pedestrian's face photographed through the second camera 150 into a face image by a face recognition algorithm.

The integrated management server 170 is connected to the first and second smart set-top boxes 130 and 160 through a communication network, and generates an image of an advertisement requested by an advertiser and manages the advertisement schedule information requested from the advertiser.

The integrated management server 170 provides an advertisement image to the first and second smart set-top boxes 130 and 160 together with advertisement schedule information when necessary.

The integrated management server 170 calculates and manages advertisement viewing information of pedestrians based on face image data transmitted and provided from the first and second smart set-top boxes 130 and 160. In this case, the advertisement viewing information may include a pedestrian gender, age group, and advertisement viewing rate for viewing the advertisement.

Looking at the face recognition algorithm in detail, first, a black and white rectangle is superimposed on the face of a person in a manner called a Haar-like feature, and then a difference between an average of pixel values belonging to a bright area and an average of pixel values belonging to a dark area is obtained. Next, if the difference exceeds a certain threshold, it is determined that there is a Haar-like feature for the human face. The size of the black and white squares is changed in size, so that the average of the pixel values in the bright area and the pixel values in the dark area are changed. People's faces vary, but their patterns are similar, so there is no significant difference in the distribution of pixel values at a particular location, such as the eye portion, on any face. Thus, the boundary value is formed at the point where there is no big difference in the distribution.

However, there is a problem that it takes a lot of time to determine whether or not there is a Haar-like feature every time. Therefore, the result of already performing basic operation on the whole image is Integral Image.

On the other hand, even if you use the Haar-like feature, you can recognize objects as non-faces as faces. Therefore, in order to improve the accuracy of face recognition, Adaboost is used, which weights each of the black and white squares to give more reliable figures.

In addition, Cascaded classifier method is used if there are several groups for Haar-like feature and if the answers of those groups do not pass unanimously. In other words, face can be recognized by configuring Haarcascade by reading Haarcascade_frontalface_default.xml, reading the target image, creating an Integral Image, and executing Cascaded Classifier.

The face recognition algorithm captures people's faces from the images captured by the first and second cameras 120 and 150, detects eye parts from the captured faces, and detects the gaze direction of people through the detected eye parts. This may be performed by determining whether to stare at the LED banner 110 or the screen 140. That is, by detecting the eye part of the face of people using a face recognition algorithm, the number of pedestrians staring at the LED banner 110 or the screen 140 is detected.

For reference, the first camera 120 and the first smart set-top box 130 and the integrated management server 170 is LPWAN (low-power wide area network, which can be called a mobile communication network for IoT devices to exchange data) ) And the like. In addition, the integrated management server 170 may remotely control the first and second cameras 120 and 150.

Meanwhile, the integrated management server 170 stores the installation position information of the LED banner 110 and the screen 140, and based on the installation position of the LED banner 110 and the screen 140, the first and second smarts. Set top boxes 130 and 160 may be provided by adding a public service advertising video including the local public news or weather.

That is, to provide useful information to the pedestrians to provide public information such as public news or weather related to the area where the LED banner 110 and the screen 140 is installed so that the pedestrians can watch the advertisement. The integrated management server 170 may be provided with public service advertisement images including public news and weather in conjunction with local government servers and meteorological office servers.

The advertiser terminal 180 may be installed with an advertisement management app that provides a user interface screen, the advertiser executes an advertisement management app to access the integrated management server 170 to view and set the advertisement schedule, In addition to viewing the advertisement viewing information, it is possible to select the LED banner 110 or the screen 140 of the desired position to advertise or to remotely control the first and second cameras 120 and 150.

Therefore, the advertiser can conveniently set the time, day of the week, and the advertisement schedule as necessary through the advertisement management app installed in the terminal 180, and the pedestrian actually actually advertises while remotely controlling the first and second cameras 120 and 150. You can also see in real time whether you're watching.

As described above, according to the present invention, the advertisement viewing information of pedestrians while providing advertising images to pedestrians by installing LED banners or screens and cameras on the outer wall of the placard posts and buildings of the streets where pedestrians pass, especially buildings, such as idle vacant stores. By not only improving the advertisement exposure effect, but also utilizing idle vacant shops and the like can anticipate the advertisement effect and cope with it appropriately.

For reference, when the smart advertising system according to the present invention is installed in a general sales store instead of an idle vacant store, it can be advertised using the end of the store business or the idle time, and the store sales time or the store business time during the store business hours. Can be advertised.

In addition, the advertiser may conveniently set an advertisement schedule such as a time or day of the advertisement provided by the advertiser and a desired location of the advertisement.

In addition, not only the advertisement video requested by the advertiser, but also public service advertisement video including the local public news or weather may be provided together to induce pedestrians to watch the advertisement.

On the other hand, although the smart advertising system according to the present invention has been described according to a limited embodiment, the scope of the present invention is not limited to a specific embodiment, it is within the scope obvious to those skilled in the art in connection with the present invention Alternatives, modifications and variations of the branches may be implemented.

Accordingly, the embodiments disclosed in the present invention and the accompanying drawings are not intended to limit the technical spirit of the present invention but to describe the present invention, and the scope of the technical idea of the present invention is not limited by the embodiments and the accompanying drawings. . The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

10: placard post
110: LED placard
120: first camera
130: first smart set-top box
140: screen
150: second camera
160: second smart set-top box
170: integrated management server
180: advertiser terminal

Claims (3)

It is a system that can improve the exposure effect and calculate the advertisement viewing information of pedestrians.
An LED banner 110 installed in the banner post to output the advertisement image;
A first camera 120 installed around the LED banner 110 and having a motion capture and face recognition function to photograph a pedestrian passing through the front of the LED banner 110;
The advertisement banner is reproduced according to an advertisement schedule to output the advertisement image from the LED banner 110, and the face of the pedestrian photographed through the first camera 120 is converted into a face image by a face recognition algorithm. A first smart set top box 130 for analyzing the image;
A screen 140 installed inside or outside the building to output an advertisement image;
A second camera 150 installed around the screen 140 and having a motion capture and face recognition function to photograph a pedestrian passing in front of the screen 140;
The advertisement image is reproduced according to an advertisement schedule to output the advertisement image on the screen 140, and the face image is converted into a face image by a face recognition algorithm by converting the face of the pedestrian photographed through the second camera 150. A second smart set-top box 160 for analyzing the;
The first and second smart set-top boxes 130 and 160 are connected to a communication network, and generate an image of an advertisement requested by an advertiser and manage the advertisement schedule information together with the advertisement schedule information in the first and second smart set-top boxes 130 and 160. Smart advertising system including an integrated management server for providing an advertisement image, and calculates and manages the advertisement viewing information of the pedestrian based on the face image data provided from the first and second smart set-top box (130,160). The method according to claim 1,
Access to the integrated management server 170 to view and set the advertisement schedule, and to view the advertisement viewing information of the pedestrian, and to select the LED banner 110 or the screen 140 of the desired position to advertise and the first and second Smart advertising system, characterized in that it further comprises an advertiser terminal 180 is installed ad management app that provides a user interface screen for remote control of the camera (120,150). The method according to claim 1,
The integrated management server 170 stores the installation position information of the LED banner 110 and the screen 140 while the first and second smart set-top box based on the installation position of the LED banner 110 and the screen 140. Smart advertising system, characterized in that the (130,160) added to provide public service advertising video including the local public news or weather.

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