KR20190075251A - A method for providing a service for agriculture story platform and an apparatus therefor - Google Patents

Abstract

The present invention relates to an agriculture story platform (ASP) service providing method. More specifically, provided is a method for providing a platform for providing a service for supporting communication within and between groups of producer groups, consumer groups, and expert groups, and providing desired services. The method for providing the ASP service comprises the steps of: accessing an ASP server from a producer terminal; receiving personal basic information or business information of a producer; receiving basic farming information; receiving agricultural management information; receiving agricultural brand information; approving a membership request; and including the producer in at least one of subgroups, 2a, 2b, 2c, and 2d, in the producer group.

Description

Technical Field [0001] The present invention relates to a method and apparatus for providing a platform service based on an agricultural story,

The present invention relates to a method of providing platform services based on an agricultural story, and more particularly, to providing a platform for supporting communication among groups and groups of producers, consumers, and specialists and for providing desired services ≪ / RTI >

As a general social network service, producers promote their products through KakaoTalk, blog, Twitter, Facebook, etc., experts post their expert knowledge, consumers post their purchases or interests, It is available online.

Unlike general social network services, it is possible to create producer groups, consumer groups, and expert groups as specialized platforms for specific fields such as agriculture to facilitate communication and exchange of information within and between groups, A solution is needed.

In the conventional agriculture, farmers who are producers tried to make delicious and good quality, and consumers tried to buy delicious and cheap agricultural products. However, between the farmers and the consumers, the distributors who distribute the agricultural products served as intermediaries between the farmers and the consumers. This has led to a lack of communication for farmers and consumers to connect directly.

The present invention not only plays a role in establishing a communication channel to enable farmers and consumers to communicate directly with each other in the production and consumption of agricultural products, but also promotes brand development by increasing the added value of agricultural products and provides objective information on consumers' selection and consumption of agricultural products And to provide opportunities for experts to participate.

The following can be summarized that can be solved through the present invention.

From the standpoint of farmers, there are 2.5 million farmers in the country. Among them, there are 53,000 agricultural corporations, which are farmers' associations, and individual farmers or agricultural corporations. In other words, farmers and agricultural corporations, which are producers of agricultural products, want to sell more at a better price than the consumer market as a business entity. One way to realize this is to develop a brand to inform consumers of their agricultural products I am working hard.

However, farmers have difficulty in developing brand because of lack of information about what kind of process is required for brand development, what kind of experts are needed, how much should be developed, and how much is costing. In order to solve such difficulties, the present invention provides an opportunity to communicate with farmers and various expert groups so that they can provide information or be provided at any time by overcoming the limitations of the existing environment, To provide a window or channel for conversation.

In addition, the present invention aims to provide a function of selling directly to a consumer by promoting a brand created by a farmer or an agricultural corporation to a consumer and providing a window or channel of conversation so that the consumer can select his or her own brand.

Consumers can purchase agricultural products differently depending on the size and purpose of consumption. In the case of conventional consumers, it is difficult to buy farmers or agricultural corporations nationwide, . In order to solve such difficulties, the present invention provides an opportunity to directly communicate with consumers and various groups of producers, thereby overcoming the constraints of existing environments where geographical distances and human relationships can not be formed, To provide a window or channel for the conversation.

In addition, agricultural products are subject to fluctuations in quality and price, and quality and price are determined according to subjective standards rather than objective criteria, so that it is difficult for consumers to purchase agricultural products at appropriate quality and prices. In order to solve such difficulties, the present invention is to acquire objective agricultural product information through communication between a consumer and an expert group, and to enable a consumer to purchase agricultural products with appropriate quality and price.

For experts, the existing expert group on agricultural cultivation technology is technically communicated. However, the approach to agriculture by external experts (brand development experts, marketing experts, etc.) rather than agriculture in distribution, sales, It is limited to direct or indirect routes. In addition, there is very little interest in agriculture because external experts (brand development specialists, marketing experts, etc.) think there are more markets in other industries than IT (IT, BT, food industry).

In addition, since there is a wide variety of crops based on the philosophy of farmers and agricultural corporations and the functions of food, as well as the basic disciplines of agricultural cultivation such as crop physiology, soil science, climatology and fertilizer, It is difficult to develop a brand with only professionalism.

In order to solve such difficulties, the present invention provides opportunities to directly participate in agriculture in a wide variety of fields, thereby overcoming the constraints of the existing environment where geographical distances and human relations can not be formed, And to provide a window or channel for a conversation that can be received.

An agriculture story platform capable of being implemented in a network environment including the ASP server 10, the producer's terminal 20, the consumer's terminal 30, and the expert's terminal 40 according to the present invention, ASP) The service delivery method is:

Connecting to the ASP server (10) from a terminal (20) of the producer for membership of an ASP of a producer who intends to produce or sell an agricultural product;

The ASP server 10 receiving personal basic information or business entity information of the producer from the terminal 20 of the producer;

The ASP server 10 receiving farming basic information from the terminal 20 of the producer;

The ASP server 10 receiving agricultural management information from the terminal 20 of the producer;

The ASP server 10 receiving agricultural brand information from the terminal 20 of the producer;

The ASP server 10 confirms that the ASP server 10 has received the personal basic information or the operator information, the agricultural basic information, and the agricultural management information according to the membership approval approval request from the terminal 20 of the producer, Approving the membership request; And

The ASP server 10 stores the personal basic information or the supplier information of the producer, the agricultural basic information, the agricultural management information, and the agricultural brand information, by the agricultural scale, cultivated crop, (2a, 2b, 2c, 2d) in the producer group (2) by matching the producers in comparison with predetermined criteria including criteria for cultivating cultivars and cultivating regions, .

In the ASP service providing method according to the present invention,

The personal basic information or business entity information includes the name, address and contact information of an individual or an organization,

Basic information on farming is information on farmland and agricultural products, including information on farming experience, farmland location, cultivated crops, and cultivation area,

Agricultural management information includes farmer's philosophy of farming, specificity of cultivation environment, differentiation of cultivation method, crop quality, characteristics of varieties,

The agricultural brand information may include a brand name and a brand mark as information on a brand owned by the producer to be a member.

In the ASP service providing method according to the present invention,

The step of the ASP server 10 receiving the agricultural brand information from the terminal 20 of the producer may include inputting the agricultural brand information as "none" or blank.

Also, the ASP service providing method according to the present invention includes:

Receiving the brand development request from the terminal 20 of the producer by the ASP server 10;

The ASP server 10 transmits the brand development request to the terminal 40 of a specialist who is specified in advance of the brand development or meets predetermined requirements; And

The ASP server 10 may further include receiving the brand developed from the expert terminal 40 and delivering the received brand to the terminal 20 of the producer.

In the ASP service providing method according to the present invention,

Accessing the ASP server (10) from the customer's terminal (30) for membership of an ASP of a consumer who intends to purchase agricultural products;

The ASP server 10 receiving personal basic information or business entity information of the consumer from the terminal 30 of the consumer;

The ASP server 10 receiving the purchase requisite information of the consumer from the terminal 30 of the consumer;

Upon confirming that the ASP server 10 has received the personal basic information, the provider information, and the purchase need information according to the membership approval request from the terminal 30 of the consumer, the ASP server 10 approves the membership request for the consumer ; And

The ASP server 10 transmits the personal basic information or business entity information of the consumer and the purchase need information to the ASP server 10 including the individual consumer, group consumer, specialty consumer, regional consumer, And incorporating the consumer into at least one of the subgroups 3a, 3b, 3c, 3d, 3e in the consumer group 3 by matching it with a preset reference.

In the ASP service providing method according to the present invention,

The personal basic information or business entity information includes the name, address and contact information of an individual or an organization,

The purchase need information may include information on a specific crop, quantity, quality, and price range as information for writing a purchase characteristic of a consumer.

In the ASP service providing method according to the present invention,

Accessing the ASP server (10) from the expert's terminal (40) in order to join the ASP of a professional who can provide expert information related to agricultural products;

The ASP server 10 receiving personal basic information or business entity information of the expert from the specialist terminal 40;

Receiving the expertise information of the expert from the ASP terminal (40);

Receiving the expertise promotion information of the expert from the expert terminal (40) by the ASP server (10);

The ASP server 10 confirms that the ASP server 10 has received the personal basic information, the provider information, the expertise information, and the professionality promotion information according to the membership approval request from the terminal 40 of the expert, Approving the request; And

The ASP server 10 compares the personal basic information or the provider information, the expertise information, and the professionality promotion information of the specialist with a preset reference including criteria of field, region, and degree of expertise stored in the ASP server 10 (4a, 4b, 4c, 4d) in the expert group (4) by matching the experts to the expert group (4).

In the ASP service providing method according to the present invention,

The personal basic information or business entity information includes the name, address and contact information of an individual or an organization,

The expertise information is information on a field that can represent the major academic achievement and expertise, and includes information on fields that can show the expertise including naming, design, agricultural science, meteorological studies, artistry, design, and storytelling Including,

The professionality promotion information is information for promoting professionalism of a professional, and may include information on awards, work experience, and merits of the professional.

In the ASP service providing method according to the present invention,

Receiving from the terminal (20a) of at least one member of the producer group a selection notification for a desired producer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Transmitting an announcement that the ASP server 10 has received a chat window opening request for the selected group to the terminals 20b of all members belonging to the selected group;

Transmitting a request for opening a dedicated chat window on the theme of the needs and issues of the member to the ASP server (10) from the terminal (20a) of at least one member of the members of the producer group;

Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 20b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 20b of all members belonging to the selected group and opening a dedicated chat window; And

The ASP server 10 transmits and receives conversation contents in the exclusive dialog window to at least one member 20a of the members of the producer group and all members 20b of the selected group and,

The content of the conversation may include conversation about crop cultivation, quality control, agricultural product sales, co-brand development, brand promotion, joint sales and promotion, agricultural management, and agricultural technology.

In the ASP service providing method according to the present invention,

Receiving from the terminal (30a) of at least one of the members of the consumer group a selection notification for a desired entire consumer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Transmitting an announcement that the ASP server 10 has received a dialog window opening request for the selected group to the terminals 30b of all the members belonging to the selected group;

Transmitting a request for opening a dedicated chat window on the subject of the needs and issues of the member to the ASP server (10) from the terminal (30a) of at least one member of the members of the consumer group;

Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 30b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 30b of all members belonging to the selected group and opening a dedicated chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to the terminals 30a of at least one member of the members of the consumer group and the terminals 30b of all members of the selected group and,

The conversation contents may include agricultural product purchase information, conversation about evaluation of agricultural brand use of a specific producer or producer group, or evaluation sharing.

In the ASP service providing method according to the present invention,

Receiving at the ASP server (10) a request for opening a dedicated dialog for a selected group and a selection notification for a desired entire expert group or a subgroup in the ASP from the terminal (40a) of at least one member of the expert group;

Sending a notification to the ASP server (10) that a dialog window opening request for the selected group has been received to the terminals (40b) of all members belonging to the selected group;

Transmitting a request for opening a dedicated chat window to the ASP server (10) from the terminal (40a) of at least one of the members of the expert group on the theme of the needs and issues of the corresponding member;

Receiving a request for opening an ASP dedicated chat window and transmitting an agreement request for establishing a dedicated chat window to terminals 40b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a private chat window from the terminals 40b of all members belonging to the selected group and opening a private chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member 40a of the members of the expert group and all members 40b of the selected group and,

The conversation contents may include agricultural brand development information, a combination of experts or information on establishment and maintenance of a corporation, and conversation about new agricultural technology.

In the ASP service providing method according to the present invention,

Receiving from the terminal (20a) of at least one member of the producer group a selection notification for a desired entire consumer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Transmitting an announcement that the ASP server 10 has received a dialog window opening request for the selected group to the terminals 30b of all the members belonging to the selected group;

Transmitting a request for opening a dedicated chat window on the theme of the needs and issues of the member to the ASP server (10) from the terminal (20a) of at least one member of the members of the producer group;

Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 30b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 30b of all members belonging to the selected group and opening a dedicated chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member 20a of the members of the producer group and all members 30b of the selected group and,

The contents of the conversation include a brand story of the produced agricultural product, sales information of the produced agricultural product, sales information of the produced agricultural product including the amount of production, quality, crop, price information, information of major event or event of at least one member of the producer group , And a survey of consumers.

In the ASP service providing method according to the present invention,

Receiving from the terminal (30a) of at least one of the members of the consumer group a selection notification for a desired producer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Transmitting an announcement that the ASP server 10 has received a chat window opening request for the selected group to the terminals 20b of all members belonging to the selected group;

Transmitting a request for opening a dedicated chat window on the subject of the needs and issues of the member to the ASP server (10) from the terminal (30a) of at least one member of the members of the consumer group;

Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 20b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 20b of all members belonging to the selected group and opening a dedicated chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member terminal 30a of the member group and all terminal members 20b belonging to the selected group and,

The conversation contents include inquiry about the agricultural product including the purchase information including the purchase amount, the purchase price and the purchase time, the inquiry about the agricultural product to be purchased, the production item, the quality information, the shipping time, , And an inquiry about the brand story of the selected producer group.

In the ASP service providing method according to the present invention,

Receiving from the terminal (20a) of at least one member of the producer group a request for selection of a desired entire expert group or subgroup in the ASP and opening a dedicated dialog for the selected group at the ASP server (10);

Sending a notification to the ASP server (10) that a dialog window opening request for the selected group has been received to the terminals (40b) of all members belonging to the selected group;

Transmitting a request for opening a dedicated chat window on the theme of the needs and issues of the member to the ASP server (10) from the terminal (20a) of at least one member of the members of the producer group;

Receiving a request for opening an ASP dedicated chat window and transmitting an agreement request for establishing a dedicated chat window to terminals 40b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a private chat window from the terminals 40b of all members belonging to the selected group and opening a private chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member 20a of the members of the producer group and all members 40b of the selected group and,

The conversation contents may include information necessary for the development of an agricultural story brand needed by members of the producer group, maintenance and upgrading of an existing agricultural story brand, agricultural management, and promotion of agricultural products sales.

In the ASP service providing method according to the present invention,

Receiving from the terminal (40a) of at least one of the members of the expert group a selection notification for a desired producer group or subgroup within the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Transmitting an announcement that the ASP server 10 has received a chat window opening request for the selected group to the terminals 20b of all members belonging to the selected group;

Transmitting a request for opening a dedicated chat window to the ASP server (10) from the terminal (40a) of at least one of the members of the expert group on the theme of the needs and issues of the corresponding member;

Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 20b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 20b of all members belonging to the selected group and opening a dedicated chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member terminal 40a of the members of the expert group and all members 20b of the selected group and,

The above conversation contents may include information on brand development proposals, plans for maintenance of existing agricultural story brands, agricultural management, and agricultural product promotion.

In the ASP service providing method according to the present invention,

Receiving from the terminal (30a) of at least one of the members of the consumer group a selection notification for a desired entire expert group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Sending a notification to the ASP server (10) that a dialog window opening request for the selected group has been received to the terminals (40b) of all members belonging to the selected group;

Transmitting a request for opening a dedicated chat window on the subject of the needs and issues of the member to the ASP server (10) from the terminal (30a) of at least one member of the members of the consumer group;

Receiving a request for opening an ASP dedicated chat window and transmitting an agreement request for establishing a dedicated chat window to terminals 40b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a private chat window from the terminals 40b of all members belonging to the selected group and opening a private chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member terminal 30a of the members of the consumer group and all terminal members 40b of the selected group and,

The conversation contents include inquiries about expertise including quality information about the agricultural products to be purchased by the consumers, nutrition information, shipping time, brand recommendation inquiry for the purchase purpose, and information inquiry about the brand story of the producer group .

In the ASP service providing method according to the present invention,

Receiving from the terminal (40a) of at least one of the members of the expert group a selection notification for a desired entire consumer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);

Transmitting an announcement that the ASP server 10 has received a dialog window opening request for the selected group to the terminals 30b of all the members belonging to the selected group;

Transmitting a request for opening a dedicated chat window to the ASP server (10) from the terminal (40a) of at least one of the members of the expert group on the theme of the needs and issues of the corresponding member;

Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 30b of all members belonging to the selected group;

The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 30b of all members belonging to the selected group and opening a dedicated chat window; And

The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one terminal 40a of members of the expert group and terminals 30b of all members belonging to the selected group and,

The conversation contents may include professional and objective answers required for agricultural products purchase, and inquiries about needs of agricultural story brands in terms of consumers.

In the ASP service providing method according to the present invention,

Receiving, at the ASP server (10), a selection for one or more of items (1220) belonging to an ASP's production support service (1210) from a terminal (20) of a member of a producer group;

Displaying at least one subcategories (1230) belonging to a selected item in a display of a terminal (20) of a member of the producer group;

Receiving at the ASP server (10) a selection of one or more of the subcategories (1230) from a terminal (20) of a member of the producer group; And

In order to make a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the producer group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the terminal 20 of the member of the producer group And transmitting a window including a form necessary for the connection,

The production support service 1210 includes a production support service 1210, that is, a management and system based on an agricultural brand story to support producers with respect to management, systems, publicity, packaging, (2) to the members of the producer group (2), providing support services related to the needs of the producers in terms of publicity, packaging,

Items 1220 belonging to the production support service 1210 may include a management agency service, a payment agent service, a publicity agency service, a packaging / distribution agent service, and a customer management service.

In the ASP service providing method according to the present invention,

The subcategories of the management services include settlement services, accounting services, and tax services,

The subcategories of the settlement service include a card settlement service and a mobile settlement service,

The subcategories of the publicity agency service include a homepage creation agency service, a brochure agency service, and a storybook production agency service,

The subcategories of the packaging / logistics agency service include a joint packaging service and a joint logistics service,

The subcategories of the customer care agency service may include individual consumer agent services.

In the ASP service providing method according to the present invention,

Receiving from the ASP server (10) a selection of one or more of items (1320) belonging to the consumption support service (1310) of the ASP from the terminal (30) of the member of the consumer group;

Displaying at least one sub-categories (1330) belonging to the selected item in the display of the terminal (30) of the member of the consumer group;

Receiving at the ASP server (10) a selection of one or more of the subcategories (1330) from the terminal (30) of the member of the consumer group; And

In order to conclude a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the consumer group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the terminal 30 of the member of the consumer group And transmitting a window including a form necessary for the connection,

The consumption support service 1310 is a service that the ASP can provide to the members of the consumer group 3 to provide information necessary for purchasing agricultural products and to support the difficulties of consumers purchasing agricultural products,

Items 1320 belonging to the consumption support service 1310 may include a purchase information providing service, a customized service corresponding to a consumer needs, and an education service.

In the ASP service providing method according to the present invention,

Wherein the subcategories of the purchase information providing service include a crop information providing service and a quality information providing service,

The subcategories of the customized service include a purchase agency service and a special packaging service,

The subcategories of the education service may include agricultural specialty education services and nutrition information education services.

In the ASP service providing method according to the present invention,

Receiving a selection from one or more of the items (1420) belonging to the expertise support service (1410) of the ASP from the terminal (40) of the member of the expert group in the ASP server (10);

Displaying at least one sub-categories (1430) belonging to the selected item in the display of the terminal (40) of the member of the expert group;

Receiving from the ASP server (10) a selection of one or more of the subcategories (1430) from the terminal (40) of the member of the expert group; And

In order to conclude a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the expert group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the member terminal 40 of the expert group member And transmitting a window including a form necessary for the connection,

The expert support service 1410 is a service that the ASP can provide to members of the expert group 4 so that the expert can express his /

Items 1420 belonging to the expert support service 1410 may include an expert opinion support service, a professional education service, and an expert training service.

In the ASP service providing method according to the present invention,

The subcategories of the expert opinion support service include an expert column and a portfolio incarnation service,

The subcategories of the expert education service include a video lecture providing service and a collective education providing service,

The subcategories of the professional training services may include curriculum development services and agricultural specialty qualification programs.

Also, the ASP server 10 performing the ASP service providing method according to the present invention includes a processor for controlling and processing each step of the ASP service providing method, a terminal 20, 30, 40 of the member of each group, A transceiver capable of transmitting and receiving data, and a storage device capable of storing various information related to members.

According to the present invention, by providing a platform specific to a specific field, such as agriculture, it is possible to support the formation of each group corresponding to a producer group, a consumer group, and an expert group more aggressively, Communication, exchange of information, and the like, and can also contribute to the activation of a shared economy.

FIG. 1 shows a conceptual diagram of an agricultural story platform (ASP) (1).
Figure 2 shows the physical environment in which the agricultural story-based platform 1 according to the invention is implemented.
Figure 3 shows a screen provided on the display of the terminal 20 of the producer group member with respect to the formation of the producer group 2 according to the invention.
Figure 4 shows a screen provided on the display of the terminal 30 of the consumer group member with respect to the formation of the consumer group 3 according to the invention.
FIG. 5 shows a screen provided on the display of the terminal 40 of the expert group member regarding the formation of the expert group 4 for agricultural brand development.
FIG. 6 shows a screen provided on the display of the terminal 20a of the producer group member with respect to the two-way communication support among the members in the producer group.
FIG. 7 shows a screen provided on the display of the terminal 30a of the consumer group member regarding interactive communication support among the members in the consumer group.
FIG. 8 shows a screen provided on the display of the terminal 40a of the member of the expert group regarding interactive communication support among the members in the expert group.
FIG. 9 shows a screen provided on the display of the terminal 20a of the producer group member or the terminal 30a of the consumer group member with respect to bidirectional support between the producer group member and the consumer group member.
Fig. 10 shows a screen provided on the display of the terminal 20a of the producer group member or the terminal 40a of the member of the expert group in relation to support of bidirectional communication between the members of the producer group and the expert group members.
FIG. 11 shows a screen provided on the display of terminal 40a of a member of at least one member of a consumer group member's terminal 30a or a specialist group member regarding a two-way communication support between a consumer group member and an expert group member.
12 shows a screen provided on the display of the terminal 20 of the producer group member with respect to the production support service of the ASP platform 1 for members of the producer group.
13 shows a screen provided on the display of the terminal 30 of the consumer group member regarding the consumption support service of the ASP platform for the member of the consumer group.
14 shows a screen provided on the display of the terminal 30 of the expert group member regarding the expertise support service of the ASP platform for members of the expert group.

Hereinafter, a method and an apparatus for providing a platform service based on an agricultural story according to an embodiment of the present invention will be described in detail. BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiments of the invention and, together with the description, serve to explain the principles of the invention.

Agricultural story-based platform

FIG. 1 shows a conceptual diagram of an agricultural story platform (ASP) (1). First, there are three producers group (2), consumer group (3), and expert group (4) that can participate in the agricultural story-based platform (1) according to the present invention. The present invention allows producers who do not have an agricultural story to create an environment in which an agricultural story can be developed (for example, naming, etc.), allowing producers to sell agricultural products based on agricultural stories, And to help them develop an agricultural story of their producers by creating an environment that gives them opportunities. In the present invention, the term "agriculture story" is a concept collectively referring to all the stories related to the distribution of the crops cultivated in the field and the distribution of the crops, that is, from the basic naming to the logo, the agricultural product differentiation story, , Specific concepts or differentiated characteristics of agricultural and agricultural products such as characteristics of agricultural land, cultivation method, cultivation environment, quality characteristics, agricultural certification, etc. in all processes from sowing, management, harvesting, And the like. The agricultural story-based platform (1) is a specialized platform for agriculture, and the concept of consultation includes a business operator or operator of the ASP platform, a business partner of the ASP platform, a supplier or subcontractor of the ASP platform, (2), a consumer group (3), and an online web site (3). The concept includes a network environment, an online network environment, an infrastructure related thereto, and ASP web pages (1200, 1300, 1400) An online environment including an expert group 4, members belonging to each group, terminals 20, 30 and 40 of members of members of the respective groups, infrastructure related thereto, and the like.

First, the producer group (2) is a group that directly produces or distributes agricultural products. Members who can participate in the producer group (2) include, for example, small farmers, large farmers, farmers in certain areas, Farmers, agricultural corporations, agricultural corporations, small-scale cultivators, and new crop farmers. The producer group 2 may include subgroups such as the producer group 2a by size, the producer group 2b by crop, the producer group 2c by region, and the producer group 2d by breed.

The criteria for selecting subgroups within a producer group is to facilitate the search and selection of producer groups by members of the consumer group and the expert group, and more specifically, to the needs of the consumer group members and the expert group members. It is for searching and selecting the most suitable expert group members easily.

The criterion for the consumer group membership is based on the needs of each member of the consumer group, ie, the availability of the product, the type of the product, the distance from the consumer's location, the appropriate price, Self-consumption / gift), and payment method (cash, card, tax invoice).

The criterion that is appropriate for the position of specialist group members is selected reflecting the needs of each expert group member, such as the presence of agricultural brands, brand level according to farm size, existence of agricultural facilities, presence of agricultural products, and the rarity and universality of varieties.

Second, the consumer group (3) is a group that directly consumes or distributes agricultural products. Members who can participate in the consumer group (3) include, for example, domestic housewives, domestic event agency operators and related employees, Related workers, community associates, consumer consumers, gift consumers, restaurant operators and related workers, food company operators and related workers, cafe operators and related workers. The consumer group 3 may include subgroups such as individual consumer group 3a, group consumer group 3b, regional consumer group 3c, crop specific consumer group 3d, professional consumer group 3e, . A professional consumer is a consumer who specializes in the purchase of agricultural products, for example a wholesaler.

The criteria for selecting subgroups within a consumer group is a function that facilitates the search and selection of producer group members and expert group members by the consumer group. More specifically, the producer group member and the expert group member It is for searching and selecting the most suitable expert group members easily.

The criterion tailored to the position of the producer group members is selected based on the needs of each producer group member, such as the timing of purchase of agricultural products, the type of purchased agricultural products, the purchase quantity, quality grade, price range, purpose of purchase,

The criteria that fit the position of the expert group members are selected based on the needs of each expert group member, ie whether they are purchased according to their brand, whether they need quality standards for purchasing, and whether the buyer needs professional information.

Third, the expert group (4) is a group that provides expertise in agricultural brand development. Members who can participate in the expert group (4) include, for example, storyteller, designer, soil science major, crop science major, , Model artists, copywriters, historians of history, art writers, and brand developers. The expert group (4) may include subgroups such as field expert group (4a), career expert group (4b), regional expert group (4c), novice expert group (4d)

The subgroup selection criterion within the expert group is a function that facilitates the search and selection of the expert group by the producer group member and the consumer group member. More specifically, the producer group member and the consumer group member It is for searching and selecting the most suitable expert group members easily.

The criterion tailored to the position of producers group members is the need for each group member's needs such as brand development type (naming, design, storytelling), marketing expertise, agriculture specialty field (soil science, meteorology) .

The criterion tailored to the position of the consumer group members is selected based on the needs of each of the consumer group members, ie, the needs and types of agricultural products, the description of brand development, and the recommendation of suitable agricultural products.

In addition, the agricultural story-based platform 1 according to the present invention can provide the following four services.

1. A service that forms a producer group (2), a consumer group (3), and an expert group (4) within a platform based on an agricultural story (1)

2. A service that supports two-way communication between members in groups of producers group (2), consumer group (3), and expert group (4)

3. Services that support bidirectional communication between groups of producer groups (2), consumer groups (3), and expert groups (4)

4. Services supported by the ASP platform for members of the producer group (2), the consumer group (3), and the expert group (4)

The above four services are described in more detail below with reference to the drawings.

2 is an apparatus for providing an online environment in which an agricultural story-based platform 1 according to the present invention is implemented. The ASP server 10, the terminal 20 of a member of a producer group, A terminal 30, and a terminal 40 of a member of a specialist group. The ASP server 10 includes a processor for controlling and processing each of the four services described below, a transceiver capable of transmitting and receiving data with the terminals 20, 30 and 40 of the members of each group, And a storage device capable of storing various kinds of information related to the information. The terminals 20, 30 and 40 of the members of each group may be a notebook computer, a desktop computer, a mobile phone, a portable terminal device, a television, and the like.

Formation of producer group, consumer group, expert group

Figure 3 shows an exemplary web page 300 as a screen provided on the display of the terminal 20 of the producer group member with respect to the formation of the producer group 2 according to the present invention. The web page 300 for forming the producer group 2 includes a membership subscription request button 310, a personal information input field, a farming basic information input field, an agricultural management information input field, an agricultural brand information input field, And an item 320 that may include an expert group button that can request the agricultural brand information from the expert group and show which subgroup of the producer group the member belongs to as a result of membership. Each of the items 310 and 320 may be displayed on the web page 300 sequentially or in parallel. In this regard, a method of forming the producer group 2 according to the present invention will be described.

The ASP server 10 is connected to the producer terminal 20 (step 1) in order to join the ASP of a producer (a farmer or a farmer group) who wants to produce or sell agricultural products. Membership information of the producers required to join the ASP may include personal basic information (or provider information), agricultural basic information, agricultural management information, and agricultural brand information.

The ASP server 10 receives personal basic information (or business entity information) of the producer from the terminal 20 of the producer (step 2). Personal basic information (or provider information) may include the name (s) of an individual (or organization), an address, and a contact.

The ASP server 10 receives farming basic information from the terminal 20 of the producer (step 3). Basic information on farming is information on farmland and agricultural products, and can include information such as farming experience, farmland location, cultivated crop, and cultivation area.

The ASP server 10 receives the agricultural management information from the terminal 20 of the producer (step 4). Agricultural management information may include information such as farmer's philosophy of farming, specificity of cultivation environment, differentiation of cultivation method, crop quality, breed characteristics, and year of cultivation.

The ASP server 10 receives the agricultural brand information from the terminal 20 of the producer (step 5). The agricultural brand information may include information on a brand owned by the producer to be a member, such as a brand name, a brand mark, and the like. If the producer does not have a brand, the user can select the "none" item of the "agricultural brand information input field" of the web page 300 or leave the "agricultural brand information input field" You can also click. Alternatively or additionally, a "expert group" button on the web page 300 of the manufacturer's terminal 20 may be selected.

When the producer selects the "expert group" button on the web page 300 of the terminal 20 of the producer, the terminal 20 of the producer transmits a brand development request to the ASP server 10, The ASP server 10 receives the brand development request from the ASP server 10 (step 6). The brand development request is transmitted to the terminal 40 of the specialist who has been previously designated for the brand development or meets predetermined requirements. Thereafter, the ASP server 10 receives the brand developed from the expert's terminal 40 and can transmit the received brand to the terminal 20 of the producer. The ASP server 10 can receive the brand developed by the expert of the expert group 4 from the terminal 20 of the producer as agricultural brand information of the producer even after the membership of the producer.

When the "join" button on the web page 300 of the terminal 20 of the producer is clicked, the terminal 20 of the producer transmits a membership approval request to the ASP server 10. The ASP server 10 having received the membership approval approval confirms that the basic personal information (or business operator information), the basic agricultural information and the agricultural management information have been input, and then approves the request for membership of the producer (step 7). Additionally or alternatively, the ASP server 10 may send a predetermined fee payment request to the terminal 20 of the producer before approving the membership request of the producer, and only when the payment of the producer fee is confirmed, You may approve your subscription request. The membership fee may be set to a predetermined amount or a corresponding point on a monthly, quarterly, semi-annual, or yearly basis.

The ASP server 10 compares the personal basic information (or business entity information), the basic farming information, the agricultural management information, and the agricultural brand information, which are the membership information of the corresponding producers to be registered with the preset reference stored in the ASP server 10, Thereby forming subgroups 2a, 2b, 2c, and 2d in the producer group 2 (step 8). More specifically, the producer to be a member can be included in at least one group of the subgroups 2a, 2b, 2c, and 2d in the producer group 2.

By forming the subgroups 2a, 2b, 2c, 2d in the producer group 2, the members of the consumer group and / or the members of the expert group can be more easily searched and selected for the producer group 2 do. In other words, it enables the user of the consumer group and / or the member of the expert group to easily search for and select a member or subgroup belonging to the producer group (2) most suitable for his or her needs.

The preset criteria stored in the ASP server 10 for selection of the subgroups 2a, 2b, 2c, and 2d in the producer group 2 are, for example, by farming scale, by cultivated crop, by cultivar, , And so on. As a predetermined criterion, in one embodiment, the criterion tailored to the membership position of the consumer group is determined based on the needs of each of the members of the consumer group, that is, the supply amount, the type of agricultural product, And whether it is packed according to the purpose of consumption (self-consumption / gift) and whether or not payment is made (cash, card, tax invoice). In addition, the criterion for the membership of the expert group reflects the needs of each member of the expert group, ie, whether there is an agricultural brand, the brand level according to the farm scale, the existence of farm facilities, Can be selected. After the conditions corresponding to the above-described classification criteria (that is, the preset criteria) are stored in the ASP server 10, the personal basic information (or the provider information), which is the membership information of the corresponding producer to be registered, (2b, 2c, 2d) matching the corresponding producers to be registered by matching the information such as information, agricultural brand information, etc. to the conditions corresponding to the above-described classification standard (i.e., . ≪ / RTI >

Figure 4 shows an exemplary web page 400 as a screen provided on the display of the consumer group member's terminal 30 with respect to the formation of the consumer group 3 according to the present invention. The web page 400 for forming the consumer group 3 may include a membership subscription request button 410, a personal information input line, and a purchase requisition information input line, (420) indicating which subgroup of the consumer group the corresponding member belongs to. Each item 410, 420 may be displayed on the web page 400 sequentially or in parallel. In this regard, a method of forming a consumer group 3 according to the present invention will be described.

In order to join the ASP of the consumer who intends to purchase agricultural products, the consumer terminal 30 connects to the ASP server 10 (step 1). The member information of a consumer required for membership in the ASP may include personal basic information (or provider information) and purchase needs information.

The ASP server 10 receives personal basic information (or business entity information) of the consumer from the terminal 30 of the consumer (step 2). Personal basic information (or business entity information) may include the name, address, and contact information of an individual (organization).

The ASP server 10 receives the purchase requisition information of the consumer from the terminal 30 of the consumer (step 3). The purchase requisite information includes information such as a specific crop, quantity, quality, price range, and the like, as information for purchasing a purchase characteristic of a consumer. Even after the subscription, the consumer can transmit the changed purchase need information to the ASP server 10 through the terminal 30 of the consumer, and the ASP server 10 can store the changed purchase need information.

When the "join member" button on the web page 400 of the consumer terminal 30 is clicked, the customer terminal 30 transmits a membership approval request to the ASP server 10. Upon receipt of the membership approval request, the ASP server 10 confirms that the basic personal information (or provider information) and the purchase requisite information have been input, and then approves the membership request of the consumer (step 4). The ASP server 10 may approve the membership subscription request without transmitting a predetermined fee payment request upon receipt of the subscription request of the consumer. Consumer membership can include monthly, quarterly, semi-annual, and yearly membership.

The ASP server 10 compares the personal basic information (or the provider information) and the purchase need information, which are the member information of the corresponding consumer to be registered, with the preset reference stored in the ASP server 10, (3a, 3b, 3c, 3d, 3e) (step 5). More specifically, the consumer to be a member can be included in at least one group of the lower groups 3a, 3b, 3c, 3d and 3e in the consumer group 3. [

By forming the subgroups 3a, 3b, 3c, 3d, 3e in the consumer group 3, members of the producer group and / or members of the expert group can more easily search and select for the consumer group 3 . That is, it enables the member of the producer group and / or the member of the expert group to easily search for and select members or subgroups belonging to the most suitable consumer group (3) according to their needs.

The preset criteria stored in the ASP server 10 for selection of the subgroups 3a, 3b, 3c, 3d, 3e in the consumer group 3 are for example individual consumers, group consumers, specialty consumers, There may be a classification standard corresponding to the consumer by crop. As a pre-set criteria, in one embodiment, the criterion adapted to the position of a member of a producer group includes the needs of each producer group member, that is, the purchase period of agricultural products, the type of purchased agricultural products, the purchase quantity, the quality grade, the price range, And so on. In addition, the criterion for the position of the members of the expert group is selected by reflecting the needs of the members of the expert group, ie, whether they are purchased according to their own brands, the necessity of quality standards for purchasing, . The ASP server 10 stores the conditions corresponding to the classification criteria (i.e., the preset criteria), and then stores information such as personal basic information (or business entity information) 3b, 3c, 3d, 3e, matching the corresponding subscriber to the subscription group by matching the subscription with the conditions corresponding to the above-described classification criteria (i.e., the preset criteria).

Figure 5 shows an exemplary web page 500 as a screen provided on the display of a terminal 40 of an expert group member regarding the formation of the expert group 4 for agricultural brand development. The web page 500 for forming the expert group 4 may include a member subscription request button 510, a personal information input field, a professionality information input field, and a professionality promotion information input field, And an item 520 indicating which subgroup of the expert group the member belongs as a result of membership. Each item 510, 520 may be displayed on the web page 500 sequentially or in parallel. In this regard, a method of forming the expert group 4 according to the invention will be described.

The ASP server 10 is accessed from the expert terminal 40 (step 1) in order to join the ASP of the expert who can provide expert information related to agricultural products and agricultural brands. As member information of an expert required for membership in ASP, member information may include personal basic information (or provider information), professional information, professional information (for example, major career information).

The ASP server 10 receives personal basic information (or business operator information) of an expert from the expert's terminal 40 (step 2). Personal basic information (or business entity information) may include the name, address, and contact information of an individual (organization).

The ASP server 10 receives professional expertise information from the expert terminal 40 (step 3). Expertise information includes information on major academic achievements and areas that can represent their professionalism (eg, naming, design, agricultural studies, meteorological studies, arts, design, storytelling, etc.).

The ASP server 10 receives the expertise promotion information of the expert from the expert's terminal 40 (step 4). Professionalism PR information includes information that can be used to promote your professionalism, such as key histories (eg, awards, work experience, etc.), and other information that can promote your strengths.

When the "join" button on the web page 500 of the expert's terminal 40 is clicked, the expert's terminal 40 transmits a membership approval request to the ASP server 10. The ASP server 10 having received the membership approval approval confirms that the personal basic information (or the provider information), the expertise information, and the professionality promotion information have been input, and then approves the expert membership request (Step 5). Additionally or alternatively, the ASP server 10 may send a predetermined fee payment request to the expert's terminal 40 before approving the membership request of the expert, and only when the fee payment of the expert is confirmed, You may approve your subscription request. The membership fee may be set to a predetermined amount or a corresponding point on a monthly, quarterly, semi-annual, or yearly basis.

The ASP server 10 compares the personal basic information (or the provider information), the expertise information, and the professionality promotion information, which are the member information of the corresponding expert to be registered, with the preset reference stored in the ASP server 10, (4a, 4b, 4c, 4d) in the second layer (4) (step 5). More specifically, the expert to be a member can be included in at least one of the subgroups 4a, 4b, 4c and 4d in the expert group 4.

By forming the subgroups 4a, 4b, 4c, 4d in the expert group 4, members of the producer group and / or members of the consumer group can be more easily searched and selected for the expert group 4 do. In other words, it allows the member of the producer group and / or the member of the consumer group to easily search for and select members or subgroups belonging to the most suitable expert group (4) according to their needs.

The predetermined criteria stored in the ASP server 10 for the selection of the subgroups 4a, 4b, 4c, and 4d in the expert group 4 may include classification criteria corresponding to, for example, field, region, have. As a preset reference, in one embodiment, the criterion tailored to the position of a member of a producer group includes the needs of each member of the producer group, namely, the type of brand development (naming, design, storytelling, etc.) Soil science, meteorology, etc.) and brand development price range. The criterion tailored to the membership position of the consumer group can be selected to reflect the needs of each consumer group member, such as the type and variety of agricultural products, the description of brand development, and the recommendation of suitable agricultural products. The ASP server 10 stores the conditions corresponding to the classification criteria (that is, the preset criteria), and then the personal basic information (or the provider information), the expertise information, the professionality promotion information (4b, 4c, 4d) by matching the information of the user to be registered with the conditions corresponding to the above-mentioned classification standard (i.e., the preset criteria) .

Bidirectional communication between members of groups in producer groups, consumer groups, and expert groups

6 shows an exemplary web page 600 as a screen provided on the display of the terminal 20a of the producer group member with respect to interactive communication support between members in the producer group. The web page 600 for interactive communication support among the members in the producer group includes the producer group member's main needs and issue example item 610, group search / selection item 620, and dedicated private dialog window 630 can do. Each item 610, 620, 630 may be displayed on the web page 600 sequentially or in parallel. The producer group 2a, the crop producer group 2b, the regional producer group 2c, and the producer group 2c may be communicated among members in the entire producer group 2 on the web page 600, There may be communication between each subgroup within a group of members in a subgroup such as a producer group by breed (2d). In this regard, a method of supporting bidirectional communication among members in a producer group according to the present invention will be described.

The ASP server 10 is used for the cultivation of crops, the quality control, the sale of agricultural products, the co-brand development, the brand promotion, the joint sale and the promotion , Agriculture management, agricultural technology, and so on. Specifically, it can provide a window or channel for conversation that can provide information or be provided at any time by overcoming the restriction of the existing environment which is geographically separated and human relations can not be formed. As a result, each member of the producer group is required to meet the needs and issues of crop cultivation, quality control, agricultural product sales, co-brand development, brand promotion, joint sales and promotion, agricultural management, A window or a channel that enables bidirectional communication through the ASP between the terminals 20 can be used.

From the terminal 20a of at least one of the members of the producer group, a selection notification for the producer group or a lower group of the producer group that wants to communicate in the ASP and a request for opening a dedicated dialog for the selected group is received from the ASP server 10 One).

The ASP server 10 transmits a dialog window open request notification to the terminals 20b of all the members belonging to the selected group (step 2).

At least one member of the producer group sends a request for opening an ASP dedicated dialogue on the theme of the needs and issues of the member to the ASP server 10 from the terminal 20a of the member (step 3).

The ASP server 10 receives a request for opening an ASP dedicated chat window and requests agreement of opening the ASP dedicated chat window with the terminals 20b of all members belonging to the selected group (step 4).

The ASP server 10 receives the agreement for opening the ASP dedicated chat window from the terminals 20b of all members belonging to the selected group, and opens a corresponding dedicated chat window (step 5).

The ASP server 10 transmits and receives the conversation contents of the dedicated dialog window to at least one terminal 20a of the members of the producer group and all terminal members 20b of the selected group (step 6).

The ASP dedicated dialogs opened within the producer group are only available to producer members who are requested to open an ASP-only dialog and to members of the selected producer group, and are not available for unselected producer groups, consumer groups, expert groups, and non-members. These ASP-only dialogs can help to form conversations, contracts, cooperation, and win-win relationships among the members of the selected producer group.

FIG. 7 shows an exemplary web page 700 as a screen provided on the display of the consumer group member's terminal 30a with respect to interactive communication support among members in the consumer group. The web page 700 for interactive communication support among the members in the consumer group includes the main needs and issue example item 710 of the consumer group member, the group search / selection item 720, and the dedicated dialog window 730 can do. Each item 710, 720, 730 may be displayed on the web page 700 sequentially or in parallel. Communication among the members of the entire consumer group 3 may be performed on the web page 700 as described above. A consumer group 3a, a consumer group 3b, a consumer group 3c, , A regional consumer group (3d), and a professional consumer group (3e). In this regard, a method for supporting two-way communication among members in a consumer group according to the present invention will be described.

The ASP server 10 is a server for providing information on the purchase of agricultural products, for example, information on agricultural products, prices of agricultural products, prices of agricultural products Purchase schedule, and the like, or a window or channel for exchanging and communicating with a specific producer or group of producers, such as the evaluation of agricultural brand use or sharing of evaluation. Specifically, it can provide a window or channel for conversation that can provide information or be provided at any time by overcoming the restriction of the existing environment which is geographically separated and human relations can not be formed. Accordingly, each member of the consumer group is required to perform bidirectional communication through the ASP between the terminals 30 of the producer members in order to solve the needs and issues related to the agricultural product purchase information, the agricultural brand use period of the specific producer or producer group, Lt; RTI ID = 0.0 > and / or < / RTI >

At the ASP server 10 (step 1), selection is made from the terminal 30a of at least one of the members of the consumer group to the desired consumer group or subgroup within the ASP.

The ASP server 10 sends a notification to the terminals 30b of all the members belonging to the selected group that the selection for the corresponding group has been received (step 2).

The ASP server 10 transmits a request for opening an ASP dedicated dialogue on the needs and issues of the member to the ASP server 10 from the terminal 30a of at least one of the members of the consumer group (step 3).

The ASP server 10 receives a request for opening an ASP dedicated chat window and requests agreement of opening of a dedicated ASP chat window with terminals 30b of all members belonging to the selected group (step 4).

The ASP server 10 receives the agreement for opening the ASP dedicated chat window from the terminals 30b of all members belonging to the selected group and opens a corresponding dedicated chat window (step 5).

The ASP server 10 transmits and receives the conversation contents in the dedicated dialog box to at least one terminal 30a of the members of the consumer group and terminals 30b of all the members of the selected group (step 6).

The ASP only dialog box opened in the consumer group is available only to the consumer member who has requested the opening of the ASP exclusive dialog box and the members belonging to the selected consumer group, and can not be used if it is not selected consumer group, producer group, expert group or non-member. These ASP-only dialogs can help to build conversations, contracts, cooperation, and win-win relationships among members of the selected consumer group.

8 shows an exemplary web page 800 as a screen provided on the display of the terminal 40a of a member of the expert group regarding interactive communication support among members in the expert group. The web page 800 for interactive communication support among the members in the expert group includes the main needs and issue example item 810 of the expert group member, the group search / selection item 820, and the dedicated dialog window 830 can do. Each item 810, 820, 830 may be displayed on the web page 800 sequentially or in parallel. In the web page 800, the members of the entire expert group 4 may communicate with each other. The expert group 4a, the career expert group 4b, the regional expert group 4c, There may be communication between each subgroup within the group of members in the novice expert group (4d). In this regard, a method of supporting two-way communication among members in the expert group according to the present invention will be described.

The ASP server 10 is an information providing system for sharing information on agricultural brand development, for example, information on agricultural brand development, that is, information on the development of an agricultural brand, in order to enable bidirectional communication between the terminals 40 of expert members in the expert group, Information sharing on the establishment and maintenance of agricultural brand development information such as the evaluation of other experts of the brand under development, a combination of experts or corporations, new agricultural technology And can provide a window or channel for exchanging information and conversation. Specifically, it can provide the function of conversation to provide information or to be provided at any time by overcoming the limitations of the existing environment which is not academically related and human relations can not be formed. Accordingly, each member of the expert group interacts with the terminals 40 of the expert members in order to solve the needs and issues related to the agricultural brand development information, the combination of the experts or the establishment and maintenance of the corporation, A window or a channel that enables communication can be used.

At the ASP server 10 (step 1), selection is made from the terminal 40a of at least one of the members of the expert group to the desired entire expert group or subgroup in the ASP.

The ASP server 10 sends a notification to the terminals 40b of all the members belonging to the selected group that the selection for the corresponding group has been received (step 2).

The ASP server 10 transmits a request for opening a dedicated ASP dialog box on the theme of the needs and issues of the member to the ASP server 10 from the terminal 40a of at least one of the members of the expert group (step 3).

The ASP server 10 receives a request for opening an ASP dedicated chat window and requests agreement of the ASP dedicated chat window with the terminals 40b of all members belonging to the selected group (step 4).

The ASP server 10 receives the agreement for opening the ASP dedicated chat window from the terminals 40b of all members belonging to the selected group, and opens a corresponding dedicated chat window (step 5).

The ASP server 10 transmits and receives the conversation contents in the dedicated dialog window to at least one terminal 40a of members of the expert group and all terminals 40b of the members belonging to the selected group (step 6).

The ASP only dialog box opened in the Expert Group is available only to the Expert Member who has requested to open the ASP Private Dialog Box and members belonging to the selected Expert Group, and is not available for the Expert Group, Producer Group, Consumer Group or Non-Member who is not selected. These ASP-only dialogs can help to build conversations, contracts, cooperation, and win-win relationships among members of the selected expert group.

Bidirectional communication between groups of producer groups, consumer groups, and expert groups

FIG. 9 shows an exemplary web page 900 as a screen provided on the display of the producer group member terminal 20a or the consumer group member terminal 30a with respect to bidirectional support between the producer group member and the consumer group member. An exemplary web page 900 about bidirectional communication support between a producer group member and a consumer group member includes the main needs and issue example items 910 of a producer or consumer group member, a relative group search / selection item 920, And a dedicated dialog window 930. Each of the items 910, 920, 930 may be displayed on the web page 900 sequentially or in parallel. In order to enable bidirectional communication between the members of the producer group 2 and the members of the consumer group 3 via the ASP on such a web page 900, sales and promotion of the agricultural products produced by the producer, And provide a window or channel for exchanging and communicating information of the agricultural products desired. Specifically, it is possible to provide a function of conversation that can provide information or be provided at any time by overcoming the constraints of the existing environment that can not be formed, which can not be formed geographically and human relations can not be formed. In this regard, a method of supporting bidirectional communication between a producer group member and a consumer group member according to the present invention will be described.

At the ASP server 10 (step 1), a selection is made from the terminal 20a of at least one member of the producer group to the desired whole consumer group or subgroup in the ASP.

The ASP server 10 sends a notification to the terminals 30 of all members belonging to the entire selected consumer group 3 or the lower groups 3a, 3b, 3c, 3d, 3e that the selection for the group has been received (Step 2).

At least one member of the producer group sends a request for opening an ASP dedicated dialogue on the theme of the needs and issues of the member to the ASP server 10 from the terminal 20a of the member (step 3).

The ASP server 10 receives a request for opening an ASP dedicated chat window, and requests the terminals 30 of all members belonging to the selected group to agree to open an ASP dedicated chat window (step 4).

The ASP server 10 receives the agreement for opening the ASP dedicated chat window from the terminals 30 of all the members belonging to the selected group, and opens a corresponding dedicated chat window (step 5).

The ASP server 10 transmits and receives the conversation contents in the corresponding dedicated chat window to at least one terminal 20a of the members of the producer group and terminals 30 of all members belonging to the selected group (step 6).

Accordingly, the members of the producer group are the brand story of the productive agricultural products, the sales information of the productive agricultural products, for example, the sales information of the productive agricultural products such as the production quantity, the quality, the crops and the price information, the main event of the producer group member, Can be provided and discussed to consumers belonging to the entire selected consumer group (3) or subgroups (3a, 3b, 3c, 3d, 3e) through an ASP dedicated dialogue.

Even when a member of the consumer group 3 wishes to open a dedicated ASP dialog box by selecting the entire producer group 2 or subgroup 2a, 2b, 2c, 2d in the ASP, Steps 1 to 6 may be performed by changing the subject and object of consent for opening a dedicated dialogue and opening an ASP-only dialogue.

Accordingly, the members of the consumer group can inquire, for example, purchase information such as purchase quantity, purchase price, purchase date, and agricultural product to be purchased as purchase information, for example, production item, quality information, shipping time, Inquiries about agricultural products, inquiries about the brand story of the producer group, etc. can be provided and discussed through producers in the entire producer group (2) or subgroups (2a, 2b, 2c, 2d) have.

The ASP dedicated dialog box opened for interactive communication through ASP between the members of the producer group and the members of the consumer group is available only to the members of the producer group or the consumer group and the members of the selected group who requested opening of the ASP dedicated dialogue box If you are not a member of a non-selected group or non-member, you can not use it.

10 shows an exemplary web page 1000 as a screen provided on the display of the terminal 20a of the producer group member or the terminal 40a of the member of the expert group with respect to the bidirectional communication support between the members of the producer group and the expert group members Respectively. An exemplary web page 1000 for bidirectional communication support between a member of a producer group and an expert group member includes a main needs and issue example item 1010 of a producer or an expert group member, a relative group search / selection item 1020, A dedicated dialog window 1030 may be provided. Each of the items 1010, 1020 and 1030 can be displayed sequentially or in parallel on the web page 1000. On such a web page 1000, the members of the producer group 2 and the expert group 4 To provide interactive communication through ASP among the members of the agricultural story brand, it is possible to provide a window or channel for exchanging and communicating information about agricultural agricultural products sales, publicity, etc. in the agricultural story brand development. It is possible to provide a function of conversation in which information can be provided or provided at any time by overcoming the constraints of the existing environment that can not be formed and human relations can not be formed. In this regard, And how to support two-way communication between expert group members.

At the ASP server 10 (step 1), selection is made from the terminal 20a of at least one member of the producer group to the desired entire expert group or subgroup in the ASP.

The ASP server 10 sends a notification to the terminals 40 of all the members belonging to the entire selected expert group 4 or the lower groups 4a, 4b, 4c and 4d that the selection for the corresponding group has been received 2).

At least one member of the producer group sends a request for opening an ASP dedicated dialogue on the theme of the needs and issues of the member to the ASP server 10 from the terminal 20a of the member (step 3).

The ASP server 10 receives a request for opening an ASP dedicated chat window and requests the terminals 40 of all the members belonging to the selected group to agree to open an ASP dedicated chat window (step 4).

The ASP server 10 receives the agreement for opening the ASP dedicated chat window from the terminals 40 of all members belonging to the selected group, and opens a corresponding dedicated chat window (step 5).

The ASP server 10 transmits and receives the conversation contents in the dedicated dialog to at least one terminal 20a of the members of the producer group and terminals 40 of all members belonging to the selected group (step 6).

Accordingly, the members of the producer group are required to develop the agricultural story brand (for example, development of a new agricultural story brand) required by the members of the producer group, maintenance and upgrade of the existing agricultural story brand, information , Etc. can be inquired and discussed through experts in the entire selected expert group (4) or subgroups (4a, 4b, 4c, 4d) through an ASP dedicated dialogue.

Even if a member of the expert group 4 wishes to open a dedicated dialogue for ASP by selecting the entire desired producer group 2 or subgroup 2a, 2b, 2c, 2d in the ASP, Steps 1 to 6 may be performed by changing the subject and object of consent for opening a dedicated dialogue and opening an ASP-only dialogue.

As a result, the members of the Expert Group have provided information on brand development proposals, plans for maintaining existing agricultural story brands, agricultural management, and agricultural product promotion to the selected producer group members (2 ) Or the producers belonging to the lower group (2a, 2b, 2c, 2d) through an ASP dedicated dialogue.

The ASP dedicated dialog box opened for interactive communication via ASP between the members of the producer group and the members of the expert group is available only to the members of the producer group or the expert group requesting opening of the ASP dedicated dialog and members belonging to the selected group If you are not a member of a non-selected group or non-member, you can not use it.

11 is a screen displayed on the display of the terminal 40a of at least one of the members of the consumer group member terminal 30a or the expert group in relation to the two-way communication support between the consumer group member and the expert group member, Gt; 1100 < / RTI > An exemplary web page 1100 for interactive communication support between a member of a consumer group and a member of an expert group includes a customer's or an expert group member's main needs and issue example item 1110, a partner group search / selection item 1120, A special dialog window 1130 may be provided. Each item 1110, 1120, 1130 may be displayed on the web page 1100 sequentially or in parallel. On such a web page 1100, for interaction and communication of information about agricultural products or agricultural products, in order to enable two-way communication between the members of the consumer group 3 and the members of the expert group 4 via ASP, Window or channel. Specifically, it is possible to provide a function of conversation that can provide information or be provided at any time by overcoming the constraints of the existing environment that can not be formed, which can not be formed geographically and human relations can not be formed. In this regard, a method for supporting two-way communication between a member of a consumer group and an expert group member according to the present invention will be described.

At the ASP server 10 (step 1), selection is made from the terminal 30a of at least one of the members of the consumer group to the desired entire expert group or subgroup in the ASP.

The ASP server 10 sends a notification to the terminals 40 of all the members belonging to the entire selected expert group 4 or the lower groups 4a, 4b, 4c and 4d that the selection for the corresponding group has been received 2).

The ASP server 10 transmits a request for opening an ASP dedicated dialogue on the needs and issues of the member to the ASP server 10 from the terminal 30a of at least one of the members of the consumer group (step 3).

The ASP server 10 receives a request for opening an ASP dedicated chat window and requests the terminals 40 of all the members belonging to the selected group to agree to open an ASP dedicated chat window (step 4).

The ASP server 10 receives the agreement for opening the ASP dedicated chat window from the terminals 40 of all members belonging to the selected group, and opens a corresponding dedicated chat window (step 5).

The ASP server 10 transmits and receives the conversation contents of the dedicated dialog window to at least one terminal 30a of the members of the consumer group and all terminals 40 belonging to the selected group (step 6).

Accordingly, members of the consumer group can inquire about objective and professional knowledge about agricultural products to be purchased, for example, inquiry of expertise on agricultural products such as quality information, nutrition information, shipping time, etc., (4a), (4b), (4c), and (4d) belonging to the selected expert group (4a), the inquiry about the brand story development process of the producer group Can be provided and discussed through an ASP dedicated dialog.

Even if a member of the expert group 4 wishes to open a dedicated ASP dialog box by selecting the entire desired consumer group 3 or subgroup 3a, 3b, 3c, 3d, 3e in the ASP, May perform Steps 1 to 6 by changing the subject and object of consent for opening an ASP dedicated dialog and opening an ASP dedicated dialog.

As a result, the members of the expert group are informed of the professional and objective answers required for purchasing agricultural products to the consumer group members, inquiries about the needs of the agricultural story brand in terms of consumers (ie, the agricultural story brand information requested by the consumer) It is possible to provide and discuss with consumers belonging to the entire group 3 or the subgroups 3a, 3b, 3c, 3d, 3e through an ASP dedicated dialogue.

The ASP dedicated dialog box opened for interactive communication through ASP between the members of the consumer group and the members of the expert group is available only to members of the consumer group or the expert group requesting the opening of the ASP dedicated chat window and members belonging to the selected group If you are not a member of a non-selected group or non-member, you can not use it.

ASP platform support services for members of producer groups, consumer groups, and expert groups

Figure 12 shows an exemplary web page 1200 as a screen provided on the display of the producer group member's terminal 20 with respect to the production support service of the ASP platform 1 for members of the producer group. 12 to 14, the ASP platform 1 refers to a negotiated ASP platform.

The members of the producer group (2) are members of the producer group (2) because of lack of agricultural management system, lack of payment system, difficulty of registration of company, limit of independent marketing marketing, difficulty of purchasing small quantities of packing materials, difficulty of increasing logistics cost, Can have difficulties due to. In order to solve the needs of the members of the producer group 2, the ASP platform 1 has a production support service 1210, that is, the needs of the producers related to the management, system, publicity, (2) to the members of the producer group (2). To this end, the ASP server 10 can provide the guidance on the production support service 1210 to the terminal 20 of the member of the producer group 2 and perform the contracting process for the production support service 1210 have.

The ASP server 10 receives a selection of one or more of the items 1220 belonging to the production support service 1210 in the ASP web page 1200 from the terminal 20 of the member of the producer group (step 1). Items 1220 belonging to the production support service 1210 may include, for example, a management agency service, a payment agent service, a publicity agency service, a packaging / distribution agent service, a customer management service, and the like.

And displays at least one subcategories 1230 belonging to the selected item on the display of the terminal 20 of the member of the producer group (step 2). For example, subcategories of management services may include account settlement services, accounting services, and tax services. Subcategories of settlement services include card settlement services and mobile settlement services. And subcategories of the public relations agency service may include homepage production agency service, brochure agency service, and story book production agent service. Subcategories of package / logistics agency service include joint packaging service, joint logistics service Service, and the like, and the subcategories of the customer management agency service may include an individual consumer management agency service and the like.

The ASP server 10 receives a selection of one or more of the subcategories 1230 from the terminal 20 of the producer group's member (step 3).

In order to conclude a contract between the ASP provider and the producer group for the service corresponding to the selected sub-category, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the terminal 20 of the member of the producer group The window containing the required form. (Step 4)

The production support service 1210 may use the production support service 1210 in the ASP platform 1000 only as a member of the producer group 2 as a support service dedicated to the producer group 2.

13 shows an exemplary web page 1300 as a screen provided on the display of the consumer group member's terminal 30 with respect to the consumption support service of the ASP platform for members of the consumer group.

The members of the Consumer Group (3) have difficulties due to lack of information on agricultural product production, lack of information on agricultural product quality, need for customized service for purchasing agricultural products, need for customized service for agricultural story, need for purchasing specialist training, You can have it. In order to solve the difficulties and needs of the members of the consumer group 3, the ASP platform 1 provides the consumption support service 1310, i.e., information necessary for purchasing the agricultural products to the consumers, To the members of the consumer group (3). To this end, the ASP server 10 can provide the guidance on the consumption support service 1310 to the terminal 30 of the member of the consumer group 3 and perform the contract concluding process on the consumption support service 1310 have.

The ASP server 10 receives from the terminal 30 of the member of the consumer group a selection for one or more of the items 1320 belonging to the consumption support service 1310 in the ASP web page 1300 (step 1). Items 1320 belonging to the consumption support service 1310 may include, for example, a purchase information providing service, a customized service corresponding to a consumer need, an education service, and the like.

And displays at least one subcategories 1330 belonging to the selected item on the display of the terminal 30 of the member of the consumer group (step 2). For example, the subcategories of the purchase information providing service may include a product information providing service, a quality information providing service, and the like. The subcategories of the customized service may include a purchase agency service, a special packaging service, Subcategories of education services may include agricultural specialty education services and nutrition information education services.

The ASP server 10 receives a selection of one or more of the subcategories 1330 from the terminal 30 of the member of the consumer group (step 3).

In order to conclude a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the consumer group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the terminal 30 of the member of the consumer group Transfer the window containing the form required for the contract. (Step 4)

The consumption support service 1310 may use the consumption support service 1310 only by a member belonging to the consumer group 3 as a support service dedicated to the expert group 4.

Figure 14 shows an exemplary web page 1400 as a screen provided on the display of the expert group member's terminal 30 with respect to the expertise support service of the ASP platform for members of the expert group.

Members of the Expert Group (4) are members of the Expert Group who have the need to develop expert opinions (eg, the need to submit articles, columns, etc.) as expert opinions, need specialist training programs, and operate academies (for example, Management and public relations support). In order to address the needs of members of this expert group (4), the ASP platform (1) has the expertise support service (1410), i.e., the expert has difficulty in creating an environment in which expertise can be expressed (4) difficulties in creating an environment that can be achieved through the provision of services. To this end, the ASP server 10 may provide the guidance on the expertise support service 1410 to the terminal 40 of the member of the expert group 4 and perform the contracting process for the expertise support service 1410 have.

The ASP server 10 receives a selection (step 1) of one or more of the items 1420 belonging to the expertise support service 1410 in the ASP web page 1400 from the terminal 40 of the member of the expert group. Items 1420 belonging to the expertise support service 1410 may include, for example, an expert opinion support service, a professional education service, an expert training service, and the like.

And displays at least one subcategories 1430 belonging to the selected item on the display of the terminal 40 of the member of the expert group (step 2). For example, the sub-categories of the expert opinion support service may include an expert column, a portfolio eradication service, and the subcategories of the expert education service may include a video lecture providing service, a collective education providing service, Subcategories of professional training services may include curriculum development services (eg, new curriculum development services, agricultural specialty programs, etc.).

The ASP server 10 receives a selection of one or more of the subcategories 1430 from the terminal 40 of the member of the expert group (step 3).

In order to conclude a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the expert group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the member terminal 40 of the expert group member Transfer the window containing the form required for the contract. (Step 4)

The expertise support service 1410 may use the expertise support service 1410 only by members belonging to the expert group 4 as a support service dedicated to the expert group 4.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. In addition, the scope of the present invention is indicated by the following claims rather than the above detailed description. Also, all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included within the scope of the present invention.

1: Agriculture story platform (ASP)
2: Producer Group 3: Consumer Group
4: Expert Group 10: ASP Server
20: terminal of the producer group 30: terminal of the consumer group
40: terminal of expert group
300, 400, 500, 600, 700, 800, 900, 1000, 1100, 1200, 1300, 1400:

Claims (24)

An agriculture story platform (ASP) service providing method that can be implemented in a network environment including the ASP server 10, the producer's terminal 20, the consumer's terminal 30, and the expert's terminal 40 Wherein:
Connecting to the ASP server (10) from a terminal (20) of the producer for membership of an ASP of a producer who intends to produce or sell an agricultural product;
The ASP server 10 receiving personal basic information or business entity information of the producer from the terminal 20 of the producer;
The ASP server 10 receiving farming basic information from the terminal 20 of the producer;
The ASP server 10 receiving agricultural management information from the terminal 20 of the producer;
The ASP server 10 receiving agricultural brand information from the terminal 20 of the producer;
The ASP server 10 confirms that the ASP server 10 has received the personal basic information or the operator information, the agricultural basic information, and the agricultural management information according to the membership approval approval request from the terminal 20 of the producer, Approving the membership request; And
The ASP server 10 stores the personal basic information or the supplier information of the producer, the agricultural basic information, the agricultural management information, and the agricultural brand information, by the agricultural scale, cultivated crop, (2a, 2b, 2c, 2d) in the producer group (2) by matching the producers in comparison with predetermined criteria including criteria for cultivating cultivars and cultivating regions, Including, a method of providing an ASP service. The method according to claim 1,
The personal basic information or business entity information includes the name, address and contact information of an individual or an organization,
Basic information on farming is information on farmland and agricultural products, including information on farming experience, farmland location, cultivated crops, and cultivation area,
Agricultural management information includes farmer's philosophy of farming, specificity of cultivation environment, differentiation of cultivation method, crop quality, characteristics of varieties,
The agricultural brand information is information on a brand owned by a producer to be a member, and includes a brand name and a brand mark. The method according to claim 1,
Wherein the step of the ASP server (10) receiving the agricultural brand information from the terminal (20) of the producer comprises the step of inputting the agricultural brand information as "none" or blank. The method of claim 3,
Receiving the brand development request from the terminal 20 of the producer by the ASP server 10;
The ASP server 10 transmits the brand development request to the terminal 40 of a specialist who is specified in advance of the brand development or meets predetermined requirements; And
Further comprising receiving the brand developed by the ASP server (10) from the terminal (40) of the expert and delivering it to the terminal (20) of the producer. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Accessing the ASP server (10) from the customer's terminal (30) for membership of an ASP of a consumer who intends to purchase agricultural products;
The ASP server 10 receiving personal basic information or business entity information of the consumer from the terminal 30 of the consumer;
The ASP server 10 receiving the purchase requisite information of the consumer from the terminal 30 of the consumer;
Upon confirming that the ASP server 10 has received the personal basic information, the provider information, and the purchase need information according to the membership approval request from the terminal 30 of the consumer, the ASP server 10 approves the membership request for the consumer ; And
The ASP server 10 transmits the personal basic information or business entity information of the consumer and the purchase need information to the ASP server 10 including the individual consumer, group consumer, specialty consumer, regional consumer, (3, 3b, 3c, 3d, 3e) in the consumer group (3) by matching the consumer with the preset reference by comparing the consumer with the preset reference. 6. The method of claim 5,
The personal basic information or business entity information includes the name, address and contact information of an individual or an organization,
Wherein the purchase requisite information includes information on a specific crop, quantity, quality, and price range as information for writing a purchase characteristic of a consumer. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Accessing the ASP server (10) from the expert's terminal (40) in order to join the ASP of a professional who can provide expert information related to agricultural products;
The ASP server 10 receiving personal basic information or business entity information of the expert from the specialist terminal 40;
Receiving the expertise information of the expert from the ASP terminal (40);
Receiving the expertise promotion information of the expert from the expert terminal (40) by the ASP server (10);
The ASP server 10 confirms that the ASP server 10 has received the personal basic information, the provider information, the expertise information, and the professionality promotion information according to the membership approval request from the terminal 40 of the expert, Approving the request; And
The ASP server 10 compares the personal basic information or the provider information, the expertise information, and the professionality promotion information of the specialist with a preset reference including criteria of field, region, and degree of expertise stored in the ASP server 10 (4a, 4b, 4c, 4d) in the expert group (4) by matching the experts in the group of experts (4). 8. The method of claim 7,
The personal basic information or business entity information includes the name, address and contact information of an individual or an organization,
The expertise information is information on a field that can represent the major academic achievement and expertise, and includes information on fields that can show the expertise including naming, design, agricultural science, meteorological studies, artistry, design, and storytelling Including,
The professionalism PR information is information for promoting professionalism of an expert, and includes information on the awards history, work experience, and advantages of the expert. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (20a) of at least one member of the producer group a selection notification for a desired producer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Transmitting an announcement that the ASP server 10 has received a chat window opening request for the selected group to the terminals 20b of all members belonging to the selected group;
Transmitting a request for opening a dedicated chat window on the theme of the needs and issues of the member to the ASP server (10) from the terminal (20a) of at least one member of the members of the producer group;
Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 20b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 20b of all members belonging to the selected group and opening a dedicated chat window; And
The ASP server 10 transmits and receives conversation contents in the exclusive dialog window to at least one member 20a of the members of the producer group and all members 20b of the selected group and,
Wherein the conversation content includes conversation about crop cultivation, quality control, agricultural product sales, co-brand development, brand promotion, joint sales and promotion, agricultural management, and agricultural technology. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (30a) of at least one of the members of the consumer group a selection notification for a desired entire consumer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Transmitting an announcement that the ASP server 10 has received a dialog window opening request for the selected group to the terminals 30b of all the members belonging to the selected group;
Transmitting a request for opening a dedicated chat window on the subject of the needs and issues of the member to the ASP server (10) from the terminal (30a) of at least one member of the members of the consumer group;
Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 30b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 30b of all members belonging to the selected group and opening a dedicated chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to the terminals 30a of at least one member of the members of the consumer group and the terminals 30b of all members of the selected group and,
Wherein the conversation content includes a farmer's purchase information, a conversation about the evaluation of agricultural brand use of a specific producer or producer group, or evaluation sharing. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving at the ASP server (10) a request for opening a dedicated dialog for a selected group and a selection notification for a desired entire expert group or a subgroup in the ASP from the terminal (40a) of at least one member of the expert group;
Sending a notification to the ASP server (10) that a dialog window opening request for the selected group has been received to the terminals (40b) of all members belonging to the selected group;
Transmitting a request for opening a dedicated chat window to the ASP server (10) from the terminal (40a) of at least one of the members of the expert group on the theme of the needs and issues of the corresponding member;
Receiving a request for opening an ASP dedicated chat window and transmitting an agreement request for establishing a dedicated chat window to terminals 40b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a private chat window from the terminals 40b of all members belonging to the selected group and opening a private chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member 40a of the members of the expert group and all members 40b of the selected group and,
Wherein the conversation contents include information on agricultural brand development information, information on a combination of experts or corporation establishment and maintenance, and conversation about new agricultural technology. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (20a) of at least one member of the producer group a selection notification for a desired entire consumer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Transmitting an announcement that the ASP server 10 has received a dialog window opening request for the selected group to the terminals 30b of all the members belonging to the selected group;
Transmitting a request for opening a dedicated chat window on the theme of the needs and issues of the member to the ASP server (10) from the terminal (20a) of at least one member of the members of the producer group;
Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 30b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 30b of all members belonging to the selected group and opening a dedicated chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member 20a of the members of the producer group and all members 30b of the selected group and,
The contents of the conversation include a brand story of the produced agricultural product, sales information of the produced agricultural product, sales information of the produced agricultural product including the amount of production, quality, crop, price information, information of major event or event of at least one member of the producer group , ≪ / RTI > and consumer surveys. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (30a) of at least one of the members of the consumer group a selection notification for a desired producer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Transmitting an announcement that the ASP server 10 has received a chat window opening request for the selected group to the terminals 20b of all members belonging to the selected group;
Transmitting a request for opening a dedicated chat window on the subject of the needs and issues of the member to the ASP server (10) from the terminal (30a) of at least one member of the members of the consumer group;
Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 20b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 20b of all members belonging to the selected group and opening a dedicated chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member terminal 30a of the member group and all terminal members 20b belonging to the selected group and,
The conversation contents include inquiry about the agricultural product including the purchase information including the purchase amount, the purchase price and the purchase time, the inquiry about the agricultural product to be purchased, the production item, the quality information, the shipping time, , And inquiring information about the brand story of the selected producer group. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (20a) of at least one member of the producer group a request for selection of a desired entire expert group or subgroup in the ASP and opening a dedicated dialog for the selected group at the ASP server (10);
Sending a notification to the ASP server (10) that a dialog window opening request for the selected group has been received to the terminals (40b) of all members belonging to the selected group;
Transmitting a request for opening a dedicated chat window on the theme of the needs and issues of the member to the ASP server (10) from the terminal (20a) of at least one member of the members of the producer group;
Receiving a request for opening an ASP dedicated chat window and transmitting an agreement request for establishing a dedicated chat window to terminals 40b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a private chat window from the terminals 40b of all members belonging to the selected group and opening a private chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member 20a of the members of the producer group and all members 40b of the selected group and,
The conversation contents include information necessary for the development of an agricultural story brand needed by members of the producer group, maintenance and upgrading of an existing agricultural story brand, agricultural management, and sales promotion of agricultural products. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (40a) of at least one of the members of the expert group a selection notification for a desired producer group or subgroup within the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Transmitting an announcement that the ASP server 10 has received a chat window opening request for the selected group to the terminals 20b of all members belonging to the selected group;
Transmitting a request for opening a dedicated chat window to the ASP server (10) from the terminal (40a) of at least one of the members of the expert group on the theme of the needs and issues of the corresponding member;
Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 20b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 20b of all members belonging to the selected group and opening a dedicated chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member terminal 40a of the members of the expert group and all members 20b of the selected group and,
The contents of the conversation include information on brand development proposals, plans for maintenance of existing agricultural story brands, agricultural management, and agricultural product promotion. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (30a) of at least one of the members of the consumer group a selection notification for a desired entire expert group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Sending a notification to the ASP server (10) that a dialog window opening request for the selected group has been received to the terminals (40b) of all members belonging to the selected group;
Transmitting a request for opening a dedicated chat window on the subject of the needs and issues of the member to the ASP server (10) from the terminal (30a) of at least one member of the members of the consumer group;
Receiving a request for opening an ASP dedicated chat window and transmitting an agreement request for establishing a dedicated chat window to terminals 40b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a private chat window from the terminals 40b of all members belonging to the selected group and opening a private chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one member terminal 30a of the members of the consumer group and all terminal members 40b of the selected group and,
The conversation contents include inquiries about expertise including quality information about the agricultural products to be purchased by the consumers, nutrition information, shipping time, brand recommendation inquiry for the purchase purpose, and information inquiry about the brand story of the producer group , ASP service delivery method. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the terminal (40a) of at least one of the members of the expert group a selection notification for a desired entire consumer group or subgroup in the ASP and a request for opening a dedicated dialog for the selected group at the ASP server (10);
Transmitting an announcement that the ASP server 10 has received a dialog window opening request for the selected group to the terminals 30b of all the members belonging to the selected group;
Transmitting a request for opening a dedicated chat window to the ASP server (10) from the terminal (40a) of at least one of the members of the expert group on the theme of the needs and issues of the corresponding member;
Receiving an ASP private chat window opening request from the ASP server 10 and transmitting an agreement request for establishing a private chat window to the terminals 30b of all members belonging to the selected group;
The ASP server 10 receiving a consent for opening a dedicated chat window from the terminals 30b of all members belonging to the selected group and opening a dedicated chat window; And
The ASP server 10 transmits and receives conversation contents in the dedicated chat window to at least one terminal 40a of members of the expert group and terminals 30b of all members belonging to the selected group and,
Wherein the conversation contents include a professional and objective answer required for purchasing agricultural products, and an inquiry about needs information of an agricultural story brand from a consumer's perspective. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving, at the ASP server (10), a selection for one or more of items (1220) belonging to an ASP's production support service (1210) from a terminal (20) of a member of a producer group;
Displaying at least one subcategories (1230) belonging to a selected item in a display of a terminal (20) of a member of the producer group;
Receiving at the ASP server (10) a selection of one or more of the subcategories (1230) from a terminal (20) of a member of the producer group; And
In order to make a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the producer group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the terminal 20 of the member of the producer group And transmitting a window including a form necessary for the connection,
The production support service 1210 includes a production support service 1210, that is, a management and system based on an agricultural brand story to support producers with respect to management, systems, publicity, packaging, (2) to the members of the producer group (2), providing support services related to the needs of the producers in terms of publicity, packaging,
Items 1220 belonging to the production support service 1210 include a management agent service, a payment agent service, a publicity agent service, a packaging / distribution agent service, and a customer management service. 19. The method of claim 18,
The subcategories of the management services include settlement services, accounting services, and tax services,
The subcategories of the settlement service include a card settlement service and a mobile settlement service,
The subcategories of the publicity agency service include a homepage creation agency service, a brochure agency service, and a storybook production agency service,
The subcategories of the packaging / logistics agency service include a joint packaging service and a joint logistics service,
Wherein the subcategories of the customer care agency service include individual consumer agent services. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving from the ASP server (10) a selection of one or more of items (1320) belonging to the consumption support service (1310) of the ASP from the terminal (30) of the member of the consumer group;
Displaying at least one sub-categories (1330) belonging to the selected item in the display of the terminal (30) of the member of the consumer group;
Receiving at the ASP server (10) a selection of one or more of the subcategories (1330) from the terminal (30) of the member of the consumer group; And
In order to conclude a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the consumer group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the terminal 30 of the member of the consumer group And transmitting a window including a form necessary for the connection,
The consumption support service 1310 is a service that the ASP can provide to the members of the consumer group 3 to provide information necessary for purchasing agricultural products and to support the difficulties of consumers purchasing agricultural products,
Items 1320 belonging to the consumption support service 1310 include purchase information providing services, customized needs customized services, and education services. 21. The method of claim 20,
Wherein the subcategories of the purchase information providing service include a crop information providing service and a quality information providing service,
The subcategories of the customized service include a purchase agency service and a special packaging service,
Wherein the subcategories of the education service include agricultural specialty education services and nutrition information education services. 1. An agricultural story-based platform (ASP) service providing method that can be implemented in a network environment including an ASP server (10), a manufacturer's terminal (20), a consumer's terminal (30)
Receiving a selection from one or more of the items (1420) belonging to the expertise support service (1410) of the ASP from the terminal (40) of the member of the expert group in the ASP server (10);
Displaying at least one sub-categories (1430) belonging to the selected item in the display of the terminal (40) of the member of the expert group;
Receiving from the ASP server (10) a selection of one or more of the subcategories (1430) from the terminal (40) of the member of the expert group; And
In order to conclude a contract between the ASP provider for the service corresponding to the selected sub-category and the member of the expert group, the ASP server 10 issues a contract or contract for the service corresponding to the sub-category selected as the member terminal 40 of the expert group member And transmitting a window including a form necessary for the connection,
The expert support service 1410 is a service that the ASP can provide to members of the expert group 4 so that the expert can express his /
Items 1420 belonging to the expertise support service 1410 include an expert opinion support service, a professional education service, and an expertise service. 23. The method of claim 22,
The subcategories of the expert opinion support service include an expert column and a portfolio incarnation service,
The subcategories of the expert education service include a video lecture providing service and a collective education providing service,
Wherein the subcategories of the expert training service include a curriculum development service and an agricultural specialty qualification program. An ASP server (10) for performing an ASP service providing method according to any one of claims 1 to 23, comprising: a processor for controlling and processing each step of an ASP service providing method; a terminal , 30, and 40), a transceiver capable of transmitting and receiving data, and a storage device capable of storing various information related to members.

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