KR20190041689A - Method and apparatus for performing e-commerce based on cooperation - Google Patents

Abstract

Disclosed are a method and an apparatus for performing e-commerce based on cooperation. The method for performing e-commerce based on cooperation comprises the steps of: allowing an online product sales service server to set a first seller and a second seller as a seller group; allowing the online product sales service server to set a first product of the first seller and a second product of the second seller as one product group; allowing the online product sales service server to receive sales setting information for the product group from a first seller device of the first seller and a second seller device of the second seller; and allowing the online product sales service server to sell the product group based on the sales setting information.

Description

TECHNICAL FIELD The present invention relates to a method and apparatus for performing e-commerce based on collaboration,

The present invention relates to an electronic commerce method, and more particularly, to a method and apparatus for performing an electronic commerce based on a collaboration.

We are now living in the digital economy era where we distribute and consume many goods online. Digital goods are becoming an important means of fulfilling human diverse basic needs. Online distribution and consumption will increase further.

The e-commerce environment, however, is now that the seller uploads information about the goods on the online service platform, which is the goods sales platform, and the seller is performing the selection and payment for the goods on the online service platform. That is, in an e-commerce environment, a large portion of transactions can be performed online.

Various e-commerce schemes are currently being introduced, and various payment technologies for settlement convenience after purchase of goods on-line by buyers are being introduced. The introduction of the electronic commerce method has brought various changes in terms of the seller of the goods. In order to conduct e - commerce transactions, it is necessary to study how to sell in various ways from the viewpoint of sellers.

KR 10-2009-0109719

One aspect of the invention provides a method for performing electronic commerce on a collaborative basis.

Another aspect of the invention provides an apparatus for performing a method of performing electronic commerce on a collaborative basis.

A method for performing e-commerce based on collaboration on the basis of one aspect of the present invention includes the steps of: setting up a first seller and a second seller as a seller group, The method comprising: setting a first product and a second product of the second seller as one product group; and the online merchandise sales service server transmits, from the first seller device of the first seller and the second seller device of the second seller, Receiving the sales setup information for the product group, and selling the product group based on the sales setup information.

On the other hand, the sales setting information may include information on the profit distribution of the product group.

The step of setting the seller group includes receiving a collaboration request message requesting the online merchandise sales service server to set the first seller and the second seller as the seller group from the first seller apparatus, Confirming whether or not the online merchandise service server approves the seller group according to the collaboration request message to the second merchandising apparatus; and when the online merchandise sales service server approves the seller group from the second seller apparatus Accepting a collaboration acceptance message; and setting the first merchant and the second merchant to the merchant group based on the collaboration acceptance message.

In addition, it is preferable that the online product sales service server generates a separate collaborative chatting room for the first seller and the second seller, and the online product sales service server generates a separate chat room for the first seller and the second seller, The second seller apparatus can request approval of the post at the time of uploading.

In addition, when the first merchant requests modification of the post, the online merchandise sales service server proceeds with the first agreement process with the second seller apparatus before modification to modify the post, 2 The seller can proceed with the second consent process.

According to another aspect of the present invention, there is provided an online merchandise sales service server for performing electronic commerce based on collaboration, the merchandise sales service server including a processor, wherein the processor sets a first seller and a second seller as a seller group, The first seller of the first seller and the second merchandise of the second seller are set as one product group and the processor receives the first merchandise of the second seller from the second seller apparatus of the first seller and the second seller of the second seller into the merchandise group And the processor may be configured to sell the group of goods based on the sales setting information.

On the other hand, the sales setting information may include information on the profit distribution of the product group.

The processor is further configured to receive a collaboration request message requesting the processor to set the first seller and the second seller as the seller group from the first seller device, Wherein the processor is configured to receive a collaboration acceptance message that authorizes the seller group from the second merchant device, and to cause the processor to accept the collaboration request from the first merchant And to set the second seller as the seller group.

The processor is further configured to generate a separate collaborative chat room for the first merchant and the second merchant, and to cause the processor to transfer the first merchant ' And may request the approval of the post.

In addition, when the first merchant requests modification of the post, the online merchandise sales service server proceeds with the first agreement process with the second seller apparatus before modification to modify the post, 2 The seller can proceed with the second consent process.

The method and apparatus for performing e-commerce based on collaboration on the basis of a collaboration according to an exemplary embodiment of the present invention is a method and apparatus for performing e-commerce on the basis of collaboration on a plurality of sellers, .

1 is a conceptual diagram illustrating a collaboration-based on-line sales system according to an embodiment of the present invention.
2 is a conceptual diagram illustrating a method of online selling on the basis of a collaboration according to an embodiment of the present invention.
FIG. 3 is a conceptual diagram illustrating a collaboration-based online selling method according to an embodiment of the present invention.
4 is a conceptual diagram illustrating a collaboration method according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

1 is a conceptual diagram illustrating a collaboration-based on-line sales system according to an embodiment of the present invention.

1, a method is disclosed in which a plurality of sellers can plan and sell products on a collaborative basis on a product sales platform.

Referring to FIG. 1, a plurality of sellers collaborate together on a collaborative commodity sales platform 120 provided by an on-line commodity sales service server 100, such as when there is an association between sales items among different sellers, You may want to sell.

In this case, a plurality of sellers can form a single seller group on the collaborative product sale platform 120 provided by the online product sale service server 100 according to the embodiment of the present invention, .

For example, a wedding dress seller who sells wedding dresses and a wedding photo service provider that provides wedding photography services form a group of sellers to proceed with sales for wedding gowns and wedding photography services to the bride and groom who are about to get married .

As another example, merchants who make leather wallets as handicrafts and designers who specialize in packaging can also develop and sell luxury leather wallet products as a gift.

In this manner, the online merchandise sales service server 100 can provide the collaborative merchandise sales platform 120 for a plurality of sellers, and a plurality of sellers can carry out sales on the cooperative merchandise sell platform 120. The online product sales service server 100 may set up a seller group according to a grouping request of a plurality of sellers and allow the seller group to proceed the sale on the collaborative product sale platform 120. [

Alternatively, the online product sales service server 100 can perform a recommendation for a seller group based on sales items of a plurality of sellers, sets a seller group according to a grouping request of a seller included in a recommended seller group, The group can be made to proceed on the collaborative product sale platform 120.

The above-described collaborative product sale platform 120 may be provided based on a program such as an application installed in the user device, or may be provided based on a web site implemented on the web.

The operation of the online commodity sales service server 100 that performs electronic commerce based on the collaboration based on the embodiment of the present invention can be performed based on the processor of the online commodity sales service server 100. [

The processor can set the first seller and the second seller as the seller group and set the first goods of the first seller and the second goods of the second seller as one goods group. The processor may be configured to receive the sales setup information for the product group from the first seller device of the first seller and the second seller device of the second seller and the processor to sell the product group based on the sales setup information. The sales setting information may include information on the profit distribution of the product group.

The processor receives a collaboration request message requesting the first seller to set the first seller and the second seller as the seller group, and the processor determines whether to approve the seller group according to the collaboration request message to the second seller apparatus And to receive a collaboration acceptance message that approves the seller group from the second seller device, and to set the first seller and the second seller as the seller group based on the collaboration acceptance message. Also, the processor may be implemented to create a separate collaborative chat room for the first merchant and the second merchant, and request approval to the post to the second merchant device upon uploading of the first seller's post for sale of the product group have. When the first seller requests modification to the post, the online merchandise sales service server proceeds with the first agreement process with the second seller apparatus before modification to modify the post, and after the modification, You can proceed with the consent process.

2 is a conceptual diagram illustrating a method of online selling on the basis of a collaboration according to an embodiment of the present invention.

FIG. 2 illustrates a method for planning and selling a product on a collaborative basis on a collaborative product sales platform by a plurality of sellers.

 Referring to FIG. 2, a membership registration procedure for joining a plurality of vendors' collaborative product sale platforms may be performed.

When a user subscribes to an app, the user can be authorized to post. Users can have their own space (e.g., feeds) that can be uploaded on the app, and users can post posts to their feeds. Posts that can be uploaded on the feed can be categorized into regular posts (using photos and text) and sales posts (using photos and text). Feed posts can be displayed as images as well as images. Some of the users may be registered as sellers, and users registered as sellers may be authorized to post sale posts.

A collaboration procedure can be performed on a plurality of seller's collaborative product sale platforms.

A case where the seller A (or the first seller) and the seller B (or the second seller) perform the collaboration procedure on the collaborative product sale platform is disclosed.

The seller A can collaborate with the seller B who wants to sell the products together on the collaborative product sales platform. For example, the seller A may request the seller B to collaborate through the collaboration request message. The collaboration request message 200 may include a message for collaboration.

The seller B can approve the collaboration request of the seller A through the response to the collaboration request message 200 of the seller A. [ In this case, the seller A and the seller B can be set as the seller group.

Specifically, the online merchandise sales service server may receive the collaboration request message 200 requesting the seller A of the seller A (the first seller apparatus) to set the seller A and the seller B as the seller group. The online merchandise sales service server can confirm whether or not to approve the seller group according to the collaboration request message 200 to the second seller apparatus of the seller B. [ The online merchandise sales service server may receive the collaboration accept message 220 authorizing the seller group from the second seller device. The online goods service server can set the seller A and the seller B as the seller group based on the collaboration acceptance message 220. [

When approval of the seller B is made, a collaborative product sale platform 250 in which the seller A and the seller B can discuss the collaboration can be provided. A collaborative chat window may be created on the collaborative merchandise sales platform 250, and the chat content may be stored in a database. The collaborative chat window can be transmitted / received not only through the chat but also various data (attachment) through the chat window.

If you have to meet directly with the seller or make a call, you can record the call using the secure number service and save it in the database. Such a call can be used as evidence when a problem (such as fraud or crime) occurs between sellers. You need to set roles and responsibilities among the sellers in the chat window, and set a deadline. If there is no ongoing transaction, it may be possible to make a sale date and time according to mutual consent.

In addition, the seller A and the seller B set as a sales group on the collaborative commodity sales platform 250 can upload information (e.g., a collaborative commodity sales post) for collaboration.

Merchandise sales posts may be created by merchant A and merchant B and uploaded as one collaborative merchandise post. In addition, the collaborative commodity sales post may be prepared according to the agreement of one of the sellers A and B, For example, when the seller A creates a product post and then presses the creation completion button, the contents created by the seller B can be confirmed. If the seller B finally approves the product, the collaboration product sale post on the seller collaboration platform of the seller group is finally registered , And a collaborative commodity sales post may be uploaded to the seller A's feed and the seller B feed, respectively.

Correction or deletion of a collaborative commodity sales post may be performed with the consent of the entire seller (or a certain number or more of the sellers) included in the seller group.

The allocation to the sales amount can be distributed according to the setting of the seller A and the seller B. The seller A and the seller B can perform the setting for the distribution to the sales amount and the sales amount can be distributed according to the distribution setting for the sales amount of the seller A and the seller B. [ After the seller C purchases the cooperative sale product, the sales amount can be deposited into the account of the seller A and the account of the seller B in accordance with the allocation setting for the sales amount of the seller A and the seller B.

FIG. 3 is a conceptual diagram illustrating a collaboration-based online selling method according to an embodiment of the present invention.

FIG. 3 illustrates a method for a plurality of sellers to plan and sell a product on a collaborative basis on a collaborative product sales platform. 3, a method for selling a collaborative sale product on a collaborative product sale platform in a procedure different from that of FIG. 2 is disclosed.

 Referring to FIG. 3, when the seller A intends to sell the collaboration product on the collaboration product platform 300 with the seller B, the supplier A can request the collaboration request with a simple message to the seller B.

Merchant B can perform approval for Merchant A's request for collaborative request and after approval, a collaboration window for selling Merchant Merchandise Merchant A and Merchant B can be created on collaborative Merchandise Merchandise Platform 300 . The collaboration window can be composed of a chat screen and a sales writing screen, and the seller A and the seller B can input and edit the text in real time. Merchant A and Merchant B can upload collaborative product sales posts, determine the percentage of revenue share for collaborative sales products, and complete writing.

That is, when the seller A requests the correction of the post, the online merchandise sales service server proceeds with the first concurrence process with the second seller apparatus before the correction to correct the post, and after the correction, You can proceed with the consent process.

The articles written by the seller A and the seller B can be uploaded to the seller A and the seller B feed respectively, and the chat contents mentioned in the collaboration can be stored in the database, and the seller A and the seller B can be browsed at any time. In order to modify the posted post, the other party may have to go through the approval process before the modification or after the modification n times (for example, twice).

Similarly, the distribution to the sales amount can be distributed according to the setting of the seller A and the seller B. The seller A and the seller B can perform the setting for the distribution to the sales amount and the sales amount can be distributed according to the distribution setting for the sales amount of the seller A and the seller B. [ After the seller C purchases the cooperative sale product, the sales amount can be deposited into the account of the seller A and the account of the seller B in accordance with the allocation setting for the sales amount of the seller A and the seller B.

4 is a conceptual diagram illustrating a collaboration method according to an embodiment of the present invention.

4, a collaborative recommendation method for cooperation among a plurality of sellers is disclosed.

Referring to FIG. 4, the online merchandise sales service server can perform a recommendation procedure between sellers for cooperation among a plurality of sellers.

For example, seller A may request information about the partner merchant with an online merchandise service server to find a partner merchant for collaboration. The online merchandise sales service server receives the information request for the partner merchant and can transmit the partner merchant information to the seller A. [

Specifically, the online merchandise sales service server refers to the merchandise A by referring to information (sales item of merchandise, price of the merchandise) of the seller A and seller information (such as the seller's gender, the seller's age, You can set up partner merchants.

The online merchandising service can determine the matching degree for the merchandise to determine the referring partner merchant. For example, a product that is combined with the product A sold by the seller A and can have a synergy effect at the time of sale can be determined as the matching product of the product A. For example, when the product A is a cellular phone, the matching product matching the product A may be a cellular phone case.

The online merchandise sales service server may determine the association degree 420 of the merchandise based on the purchase record 400 of the existing merchandise and the data on the web to determine the merchandise and the matching merchandise.

The degree of association 420 between products can be determined based on the product purchase record 400 by existing users. For example, when many users purchase commodity A and purchase commodity B within the critical time, the association between commodity A and commodity B is determined to be high, and the degree of association between commodity A and commodity B can be set to a high value have.

As a specific example, when many users purchase a car shampoo for car washing and purchase a car towel within a predetermined time, the degree of association 420 between the car shampoo and the car towel can be set to a high value.

The degree of association 420 may be determined by further considering the purchase order among the products.

For example, when the goods purchaser purchases the goods B within the critical time after the purchase of the goods A and when the goods buyer purchases the goods A within the critical time after the purchase of the goods B, Can be determined.

When the number of purchases of the commodity B within the critical time after purchase of the commodity A is equal to or greater than the threshold number and the number of purchases of the commodity A within the critical time after the commodity B is equal to or greater than the threshold number, the degree of association of the commodity A may be determined as the first level . The first level may be further divided according to the number of purchases. For example, the degree of association 420 between items based on the number of purchases within the first level can be quantified.

When the number of purchases of the commodity B within the critical time after purchase of the commodity A is equal to or more than the threshold number and the number of commodities A purchased within the threshold time after the commodity B is less than the threshold number, If the number of times of purchase is less than the threshold number and the number of purchases of the merchandise A within the critical time after purchase of the merchandise B is equal to or greater than the threshold number, the degree of association of the merchandise may be determined as the second level. Similarly, the second level may be more specifically divided according to the number of purchases.

The threshold time for determining the degree of association 420 between items may be within one hour, and the threshold time / number of buys to determine the degree of association may be adjusted.

The online merchandise sales service server can obtain information on the commodities whose purchases of the commodities are equal to or more than the threshold number of times within the default threshold time initially set in the user equipments. The online merchandise sales service server can check whether there is an association between consecutive products whose number of purchases exceeds the threshold number of times within the actual default critical time based on the data on the web. The online merchandise sales service server can determine whether a plurality of merchandise purchased within the default threshold time is actually used in association or purchased by the users based on the analysis of the big data on the data on the web.

The online commodity sales service server can maintain the default threshold time if the online commodity sales service server actually has an affinity between a plurality of commodities that are purchased consecutively more than a threshold number of times of purchasing the commodities within the default critical time. On the contrary, when the plurality of commodities that have been continuously purchased for a predetermined number of times or more of the commodities are not actually associated with each other within the default threshold time, the online commodity sales service server can reduce the default threshold time and adjust the threshold number of commodities have.

In this manner, the online merchandise sales service server can collaborate based on the degree of association 420 between the merchandise and proceed with a recommendation procedure for the seller to perform merchandise sales.

The above-described methods may be implemented in an application or may be implemented in the form of program instructions that may be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination.

The program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention and may be those known and used by those skilled in the computer software arts.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as floptical disks, media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

Examples of program instructions include machine language code such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

Claims (10)

The way to conduct e-commerce based on collaboration,
The online merchandise sales service server setting the first seller and the second seller as a seller group;
Setting the first product of the first seller and the second product of the second seller as one product group;
Receiving the sales setting information for the goods group from the first seller apparatus of the first seller and the second seller apparatus of the second seller; And
And the online product sales service server selling the product group based on the sales setting information. The method according to claim 1,
Wherein the sales setting information includes information on a profit distribution of the product group. The method of claim 2, wherein the setting of the seller group comprises:
Receiving a collaboration request message requesting the online merchandise sales service server to set the first seller and the second seller as the seller group from the first seller apparatus;
Confirming whether the online merchandise sales service server approves the seller group according to the collaboration request message to the second seller apparatus;
Receiving a collaboration acceptance message in which the online merchandise sales service server approves the seller group from the second seller apparatus; And
And the online merchandise service server establishing the first seller and the second merchant as the seller group based on the collaboration acceptance message. The method of claim 3,
The online merchandise service server creates a separate collaborative chat room for the first merchant and the second merchant,
Wherein the online merchandise sales service server requests approval of the post to the second seller apparatus upon uploading of the first seller's post for sale of the goods group. 5. The method of claim 4,
When the first merchant requests modification of the post, the online goods sales service server proceeds with the first agreement process with the second seller apparatus before modification to modify the post, and after the modification, And a second agreement process with the device. An online commodity sales service server for performing electronic commerce based on collaboration,
Wherein the online merchandise sales service server includes a processor,
The processor sets the first seller and the second seller as a seller group,
The processor sets the first product of the first seller and the second product of the second seller as one product group,
Wherein the processor receives the sales setting information for the goods group from the first seller device of the first seller and the second seller device of the second seller,
Wherein the processor is configured to sell the product group based on the sales setup information. The method according to claim 6,
Wherein the sales setting information includes information on a profit distribution of the product group. 8. The method of claim 7,
The processor receiving a collaboration request message requesting the first seller to set the first seller and the second seller to the seller group from the first seller device,
The processor checks whether the seller group according to the collaboration request message is approved by the second seller apparatus,
Wherein the processor receives a collaboration accept message from the second merchant device,
And the processor is configured to set the first seller and the second seller as the seller group based on the collaboration acceptance message. 9. The method of claim 8,
Said processor creating a separate collaborative chat room for said first merchant and said second merchant,
Wherein the processor is configured to request approval of the post to the second seller device upon uploading of the post of the first seller for sale of the group of goods. 10. The method of claim 9,
When the first merchant requests modification of the post, the online goods sales service server proceeds with the first agreement process with the second seller apparatus before modification to modify the post, and after the modification, And a second agreement process is performed with the device.

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