KR102027437B1 - Method and apparatus for performing e-commerce based on cooperation - Google Patents

Abstract

A method and apparatus for performing e-commerce on a collaborative basis is disclosed. The method of performing e-commerce based on the collaboration may include setting, by the online merchandise sales service server, a first seller and a second seller as a seller group; Setting the second product as one product group, receiving, by the online merchandise sales service server, the sales setting information for the merchandise group from the first seller device of the first seller and the second seller device of the second seller; The merchandise sales service server may include selling the merchandise group based on the sales setting information.

Description

Method and apparatus for performing e-commerce based on cooperation

The present invention relates to an e-commerce method, and more particularly, to a method and apparatus for performing e-commerce on a collaboration basis.

We are living in the age of digital economy, where many products are distributed and consumed online. Digital goods are becoming an important means of meeting various basic needs of human beings. Online distribution and consumption will further expand.

However, the e-commerce environment currently uploads information about an item on an online service platform where a seller is an item selling platform, and the seller selects and pays for the item on an online service platform. In other words, in an e-commerce environment, much of the transaction can be performed online.

Various e-commerce schemes are currently being introduced, and various payment technologies are introduced for convenience of payment after purchase of goods online by a buyer. The introduction of electronic commerce has brought various changes from the seller's point of view. In conducting e-commerce, research on ways to sell in various ways from the seller's point of view is necessary.

KR 10-2009-0109719

One aspect of the present invention provides a method of performing electronic commerce on a collaboration basis.

Another aspect of the invention provides an apparatus for performing a method of performing electronic commerce on a collaboration basis.

According to an aspect of the present invention, there is provided a method of performing e-commerce based on a collaboration, in which an online goods selling service server sets a first seller and a second seller as a seller group, and wherein the online goods selling service server is configured to perform the first seller. Setting a first product and a second product of the second seller into one product group, wherein the online merchandise sales service server is configured to receive the first merchandise from the first seller device of the first seller and the second seller device of the second seller; The method may include receiving sales setting information on a product group and selling the product group by the online product selling service server based on the selling setting information.

On the other hand, the sale setting information may include information on the profit distribution of the product group.

The setting of the seller group may include: receiving, by the online merchandise sales service server, a collaboration request message requesting to set the first seller and the second seller as the seller group from the first seller device; Confirming, by the online merchandise sales service server, whether to approve the seller group according to the collaboration request message to the second seller device, wherein the online merchandise sales service server approves the seller group from the second merchant device. Receiving a collaboration acceptance message and setting the first seller and the second seller as the seller group based on the collaboration acceptance message.

In addition, the online merchandise sales service server creates a separate collaborative chat room for the first seller and the second seller, the online merchandise sales service server of the post of the first seller for the sale of the product group Upon uploading, the second seller device may request approval of the post.

In addition, when the first seller requests the modification of the post, the online merchandise sales service server proceeds with a first consent process with the second seller device before the modification to modify the post, and after the modification 2 The second consent process may be performed with the seller device.

According to another aspect of the present invention, an online merchandise sales service server that performs e-commerce based on collaboration includes a processor, the processor sets a first seller and a second seller as a seller group, and the processor sets the first The first product of the seller and the second product of the second seller are set to one product group, and the processor is configured to the product group from the first seller device of the first seller and the second seller device of the second seller. Receiving the sales setting information, and the processor may be configured to sell the product group based on the sales setting information.

On the other hand, the sale setting information may include information on the profit distribution of the product group.

Also, the processor receives a collaboration request message requesting the first seller device to set the first seller and the second seller as the seller group, and the processor sends the collaboration request message to the second seller device. Confirm whether to approve the seller group in accordance with the request; the processor receives a collaboration acceptance message that has approved the seller group from the second seller device, and wherein the processor communicates with the first seller based on the collaboration acceptance message. It may be implemented to set the second seller to the seller group.

Further, the processor generates a separate collaborative chat room for the first seller and the second seller, and the processor uploads the post of the first seller for sale of the product group to the second seller device. It can be implemented to request approval for the post.

In addition, when the first seller requests the modification of the post, the online merchandise sales service server proceeds with a first consent process with the second seller device before the modification to modify the post, and after the modification 2 The second consent process may be performed with the seller device.

The method and apparatus for performing e-commerce based on collaboration according to an embodiment of the present invention may improve product sales sales through collaboration between sellers by performing online sales of products on a online merchandise sales platform based on collaboration. Can be.

1 is a conceptual diagram illustrating a collaboration-based online sales system according to an embodiment of the present invention.
2 is a conceptual diagram illustrating a collaboration-based online sales method according to an embodiment of the present invention.
3 is a conceptual diagram illustrating a collaboration-based online sales method according to an embodiment of the present invention.
4 is a conceptual diagram illustrating a collaboration method according to an embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention in connection with one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings.

1 is a conceptual diagram illustrating a collaboration-based online sales system according to an embodiment of the present invention.

In FIG. 1, a method of allowing a plurality of sellers to plan and sell a product based on a collaboration on a product selling platform is disclosed.

Referring to FIG. 1, a plurality of sellers collaborate together to collaborate on a collaborative product selling platform 120 provided by an online merchandise sales service server 100, such as when there is an association between sales merchandise between different sellers. You may want to sell it.

In this case, a plurality of sellers may form a single seller group on the collaborative goods sales platform 120 provided by the online goods sales service server 100 according to an embodiment of the present invention to perform the sale of the goods. .

For example, a wedding dress seller who sells wedding dresses and a wedding photography service provider who provides wedding photography services form a group of sellers to sell wedding dresses and wedding photography services to brides and grooms who are about to marry. Can be.

As another example, a seller who makes leather wallets by hand and a packaging designer can work together to develop and sell high-quality leather wallets for gifts.

In this manner, the online product selling service server 100 may provide a collaborative product selling platform 120 for a plurality of sellers, and the plurality of sellers may proceed with the sale on the collaborative product selling platform 120. The online product selling service server 100 may set a seller group according to a grouping request of a plurality of sellers, and allow the seller group to proceed with the sale on the collaborative product selling platform 120.

Alternatively, the online merchandise sales service server 100 may perform a recommendation for a seller group based on the merchandise sold by a plurality of sellers, set a seller group according to a seller's grouping request included in the recommended seller group, and The group may be allowed to proceed with the sale on the collaborative product selling platform 120.

The collaborative product selling platform 120 as described above may be provided based on a program such as an application installed on a user device, or may be provided based on a web site implemented on the web.

An operation of the online merchandise sales service server 100 that performs e-commerce on the basis of collaboration according to an embodiment of the present invention may be performed based on the processor of the online merchandise sales service server 100.

The processor may set the first seller and the second seller as a seller group, and set the first product of the first seller and the second product of the second seller as one product group. The processor may be configured to receive the sale setting information for the product group from the first seller device of the first seller and the second seller device of the second seller, and the processor to sell the product group based on the sale setting information. The sale setting information may include information on profit distribution of a product group.

The processor receives a collaboration request message requesting from the first seller device to set up the first seller and the second seller as a seller group, and whether the processor approves the seller group according to the collaboration request message to the second seller device. Confirm, receive a collaboration acceptance message that has approved the seller group from the second merchant device, and set the first seller and the second seller as the seller group based on the collaboration acceptance message. In addition, the processor may be configured to generate separate collaborative chat halls for the first seller and the second seller, and to request approval to the post to the second seller device upon upload of the first seller's post for sale of the product group. have. When the first seller requests modification of the post, the online merchandise sales service server proceeds with the first agreement process with the second seller device before the modification to modify the post, and after the modification, the second seller device and the second You can proceed with the consent process.

2 is a conceptual diagram illustrating a collaboration-based online sales method according to an embodiment of the present invention.

In FIG. 2, a method for a plurality of sellers to plan and sell a product on a collaborative basis on a collaborative product selling platform is disclosed.

 Referring to FIG. 2, a membership registration procedure for subscribing to a collaborative product sales platform of a plurality of sellers may be performed.

When a user registers for an app, the user may have permission to post. Users can have their own space (e.g., feeds) that can be uploaded on the app, and users can post to their feeds. Posts that can be uploaded on a feed can be categorized into regular posts (using photo and text) and sales posts (using photo and text). Feed posts can be displayed as images, text as well as video. Some of the users may be registered as sellers, and users registered as sellers may be authorized to post sales posts.

A collaboration procedure may be performed on a platform for selling collaborative products of a plurality of sellers.

A case where seller A (or first seller) and seller B (or second seller) performs a collaborative procedure on a collaborative product selling platform is disclosed.

Seller A can apply for collaboration to Seller B who wants to sell the products together on the collaborative product sales platform. For example, seller A can apply for collaboration to seller B through a collaboration request message. The collaboration request message 200 may include a message for collaboration.

Seller B may approve the seller A's collaboration request through a response to seller A's collaboration request message 200. In this case, seller A and seller B may be set as a seller group.

In detail, the online merchandise sales service server may receive a collaboration request message 200 requesting the seller A to set seller A and seller B as a seller group from the seller device of the seller A (the first seller device). The online merchandise sales service server may check whether to approve the seller group according to the collaboration request message 200 to the second seller device of seller B. The online merchandise sales service server may receive a collaboration acceptance message 220 that authorizes the seller group from the second seller device. The online goods service server may set seller A and seller B as a seller group based on the collaboration acceptance message 220.

Upon approval of seller B, a collaborative product selling platform 250 may be provided in which seller A and seller B may discuss collaboration. The collaboration chat window may be generated on the collaboration product selling platform 250, and the chat contents may be stored in a database. In the collaborative chat window, various data (attachments) can be transmitted / received through the chat window as well as a conversation.

If you need to meet in person or make a call, you can use the secure number service to record the call and store it in the database. These calls can be used as evidence when problems between sellers (fraud, crime, etc.) occur. You need to set up roles and responsibilities between sellers in the collaborative chat window, and you can even set a sales deadline. In the absence of ongoing transactions, sales may be suspended with mutual consent.

In addition, seller A and seller B set as a sales group on the collaboration product sales platform 250 may upload information (for example, a collaboration product sales post) for collaboration.

The merchandise sales post can be created by Merchant A and Merchant B and uploaded as one collaborative merchandise sales post. In addition, the collaborative merchandise sales post may be created under the agreement of one of seller A and seller B. For example, if Seller A writes a product post and clicks the Create Complete button, Seller B can view the contents of Seller B. If Seller B finally approves, the collaborative product sales post is finally registered on Seller Group's collaborative product sales platform. And a collaborative merchandise sale post may be uploaded to Seller A's feed and Seller B's feed, respectively.

Modifications or deletions to collaborative merchandise sales posts may be performed with the consent of all sellers (or a certain number of sellers) included in the seller group.

Distribution of the sales amount may be distributed according to the settings of seller A and seller B. Seller A and Seller B can perform the setting for the distribution of the selling amount, and the selling amount can be distributed according to the distribution setting for the selling amount of Seller A and Seller B. After Seller C purchases the cooperative sales product, the sales amount can be deposited into Seller A's account and Seller B's account according to the distribution settings for Seller A and Seller B's sales amount.

3 is a conceptual diagram illustrating a collaboration-based online sales method according to an embodiment of the present invention.

In FIG. 3, a method for a plurality of sellers to plan and sell a product on a collaborative basis on a collaborative product selling platform is disclosed. In FIG. 3, a method for selling a collaborative selling product on a collaborative selling product platform is disclosed in a procedure different from that of FIG. 2.

 Referring to FIG. 3, when seller A wants to sell a collaborative selling product on the seller B and the collaborative selling product platform 300, the seller A may apply to the seller B with a simple message.

Seller B may perform approval for Seller A's request for collaborative request, and after approval, a collaborative work window for selling Seller A and Seller B's collaborative sales product may be generated on the collaborative goods selling platform 300. . The collaborative work window may be composed of a chat screen and a sales article writing screen, and sellers A and B may input and edit posts in real time. Merchant A and Merchant B can upload collaborative merchandise sales posts, determine the percentage of revenue distribution for collaborative merchandise, and complete the post.

That is, when seller A requests the correction of the post, the online merchandise sales service server proceeds with the first agreement process with the second seller device before the modification to correct the post, and after the modification, the second seller device and the second You can proceed with the consent process.

Posts written by Seller A and Seller B can be uploaded to Seller A and Seller B feeds respectively, and the chat content that was discussed during the collaboration is stored in a database, and Seller A and Seller B can view it at any time. In order to modify a post, it may be necessary to go through the consent process n times (eg, two times) before and after the modification.

Similarly, the distribution of the sales amount may be distributed according to the settings of seller A and seller B. Seller A and Seller B can perform the setting for the distribution of the selling amount, and the selling amount can be distributed according to the distribution setting for the selling amount of Seller A and Seller B. After Seller C purchases the cooperative sales product, the sales amount can be deposited into Seller A's account and Seller B's account according to the distribution settings for Seller A and Seller B's sales amount.

4 is a conceptual diagram illustrating a collaboration method according to an embodiment of the present invention.

In FIG. 4, a collaboration recommendation method for collaboration between a plurality of sellers is disclosed.

Referring to FIG. 4, the online merchandise selling service server may proceed with a recommendation procedure between sellers for collaboration between a plurality of sellers.

For example, seller A may request information about a partner seller from an online merchandise sales service server to find a partner seller for collaboration. The online merchandise sales service server may receive a request for information on the partner seller and transmit the partner seller information to seller A.

Specifically, the online merchandise sales service server recommends by considering information about seller A's merchandise (item of merchandise, price of merchandise, etc.) and seller information (merchant's gender, seller's age, seller's sales record, etc.) You can set up a partner seller.

The online merchandise sales service may determine a degree of matching for the merchandise to determine the recommended partner seller. For example, a product that may be combined with the product A sold by the seller A and may have a synergy effect on sale may be determined as a matching product of the product A. For example, when product A is a mobile phone, a matching product matching product A may be a mobile phone case.

The online merchandise sales service server may determine the degree of association 420 between the merchandise based on the purchase record 400 of the existing merchandise and the data on the web to determine the merchandise and the matching merchandise.

The degree of association 420 between the products may be determined based on the product purchase record 400 by the existing users. For example, if many users purchase product A and purchase product B within a threshold time, it is determined that the correlation between product A and product B is high, and the relationship between product A and product B may be set to a high value. have.

As a specific example, when many users purchase a car shampoo for washing a car and purchase a car towel within a predetermined time, the degree of association 420 between the car shampoo and the car towel may be set to a high value.

The degree of association 420 between products may be determined by additionally considering a purchase order between products.

For example, based on information about the case where a commodity buyer purchased Commodity B within the threshold time after commodity A purchase and the commodity buyer purchased commodity A within the threshold time after commodity B purchase, commodity A and commodity B The degree of association between can be determined.

When the number of purchases of the goods B within the threshold time after the purchase of the goods A is more than the threshold number of times, and the number of purchases of the goods A within the threshold time after the purchase of the goods B is more than the threshold number of times, the degree of association of the goods may be determined as the first level. . The first level may be more specifically classified according to the number of purchases. For example, the degree of association 420 between products may be digitized based on the number of purchases within the first level.

When the number of purchases of the product B within the threshold time after the purchase of the goods A is greater than or equal to the threshold number, and the number of purchases of the product A within the threshold time after the purchase of the goods B is less than the threshold number, or the purchase of the goods B within the threshold time after the purchase of the goods A When the number of times is less than the threshold number of times, and the number of purchases of the article A within the threshold time after the purchase of the article B is greater than or equal to the threshold number, the degree of association of the article may be determined as the second level. Similarly, the second level may be more specifically classified according to the number of purchases.

The threshold time for determining the degree of association 420 between products may be within 1 hour, and the threshold time / number of purchases for determining the degree of association may be adjusted.

The on-line merchandise sales service server may obtain information on the merchandise in which the purchase of the merchandise is continued more than a threshold number of times within a default threshold time initially set in the user devices. The online merchandise sales service server may check whether there is an association between merchandise purchased more than a threshold number of times within an actual default threshold time based on data on the web. The online merchandise sales service server may determine whether a plurality of merchandise purchased within a default threshold time are actually used or purchased by users in association based on big data analysis of data on the web.

The online merchandise sales service server may maintain the default threshold time when the purchase of the goods within the default threshold time actually correlates between a plurality of products that have been performed more than a threshold number of times. On the contrary, if a plurality of products that have been consecutively purchased more than a threshold number of times within a default threshold time are not actually associated with each other, the online goods sales service server may reduce the default threshold time and adjust the threshold number for the purchase of the product. have.

In the above manner, the online product selling service server may proceed with a recommendation procedure for a seller to perform a product sale by cooperating based on the degree of association 420 between products.

The above-described method may be embodied in the form of program instructions that may be implemented by an application or executed by various computer components, and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

The program instructions recorded on the computer readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.

Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the above has been described with reference to the embodiments, those skilled in the art will understand that various modifications and changes can be made without departing from the spirit and scope of the invention as set forth in the claims below. Could be.

Claims (10)

The way to conduct e-commerce on a collaborative basis is
Setting, by the online merchandise sales service server, the first seller and the second seller into a seller group;
Setting, by the online merchandise sales service server, a first product of the first seller and a second product of the second seller into one product group;
Receiving, by the online merchandise sales service server, sale setting information for the merchandise group from the first seller device of the first seller and the second seller device of the second seller; And
And selling, by the online product sales service server, the product group based on the sale setting information.
The online product sales service server sets the first product and the second product as the one product group in consideration of the degree of association between the product determined based on the existing product purchase record and the data on the web.
When purchasing the second product within a threshold time and purchasing the first product or purchasing the second product and purchasing the first product within the threshold time,
The degree of association between the first product and the second product is determined to be as high as possible to set the first product and the second product as the one product group, and the association degree of the first product and the second product The method characterized in that it is determined in consideration of the purchase order.
The method of claim 1,
When the number of purchases of the second product within the threshold time after the purchase of the first product is greater than or equal to a threshold number, and the number of purchases of the first product is greater than or equal to the threshold number within the threshold time after the purchase of the second product, The degree of association is determined at the first level,
The number of purchases of the second product within the threshold time after the purchase of the first product is equal to or greater than the threshold number of times, and the number of purchases of the first product within the threshold time after the purchase of the second product is less than the threshold number of times; or When the number of purchases of the second product within the threshold time after the purchase of the first product is less than the threshold number of times, and the number of purchases of the first product within the threshold time after the purchase of the second product is more than the threshold number of times, The degree of association is determined at a second level,
The threshold time and the number of purchases for determining the degree of association are adjusted,
And the sales setting information includes information on profit distribution of the product group. The method of claim 2, wherein the setting as the seller group comprises:
Receiving, by the online merchandise sales service server, a collaboration request message requesting to set the first seller and the second seller as the seller group from the first seller device;
Confirming, by the online merchandise sales service server, whether to approve the seller group according to the collaboration request message to the second seller device;
Receiving, by the online merchandise sales service server, a collaboration acceptance message that has approved the seller group from the second seller device; And
And setting, by the online goods service server, the first seller and the second seller as the seller group based on the collaboration acceptance message. The method of claim 3,
The online merchandise sales service server creates a separate collaborative chat room for the first seller and the second seller;
And the online merchandise sales service server requests approval of the post from the second seller device upon uploading the post of the first seller for sale of the merchandise group. The method of claim 4, wherein
When the first seller requests the modification of the post, the online merchandise sales service server proceeds with a first consent process with the second seller device before the modification to correct the post, and after the modification, the second seller And a second consent process with the device. An online merchandise sales service server performing e-commerce on a collaboration basis,
The online merchandise sales service server includes a processor,
The processor sets the first seller and the second seller into a seller group,
The processor sets the first product of the first seller and the second product of the second seller into one product group,
The processor receives sales setting information for the product group from the first seller device of the first seller and the second seller device of the second seller,
The processor is implemented to sell the product group based on the sales setting information,
The online product sales service server sets the first product and the second product as the one product group in consideration of the degree of association between the product determined based on the existing product purchase record and the data on the web.
When purchasing the second product within a threshold time and purchasing the first product or purchasing the second product and purchasing the first product within the threshold time,
The degree of association between the first product and the second product is determined to be as high as possible to set the first product and the second product as the one product group, and the association degree of the first product and the second product On-line goods sales service server, characterized in that determined in addition to the purchase order. The method of claim 6,
When the number of purchases of the second product within the threshold time after the purchase of the first product is greater than or equal to a threshold number, and the number of purchases of the first product is greater than or equal to the threshold number within the threshold time after the purchase of the second product, The degree of association is determined at the first level,
The number of purchases of the second product within the threshold time after the purchase of the first product is equal to or greater than the threshold number of times, and the number of purchases of the first product within the threshold time after the purchase of the second product is less than the threshold number of times; or When the number of purchases of the second product within the threshold time after the purchase of the first product is less than the threshold number of times, and the number of purchases of the first product within the threshold time after the purchase of the second product is more than the threshold number of times, The degree of association is determined at a second level,
The threshold time and the number of purchases for determining the degree of association are adjusted,
And the sale setting information includes information on profit distribution of the product group. The method of claim 7, wherein
Receive a collaboration request message requesting the processor to set the first seller and the second seller as the seller group from the first seller device,
Confirming whether the processor approves the seller group according to the collaboration request message to the second seller device,
The processor receives a collaboration acceptance message approving the seller group from the second seller device,
And the processor is configured to set the first seller and the second seller as the seller group based on the collaboration acceptance message. The method of claim 8,
The processor creates a separate collaborative chat room for the first seller and the second seller,
And the processor is configured to request approval for the post to the second seller device upon uploading the post of the first seller for sale of the product group. The method of claim 9,
When the first seller requests the modification of the post, the online merchandise sales service server proceeds with a first consent process with the second seller device before the modification to correct the post, and after the modification, the second seller On-line merchandise sales service server, characterized in that the second consent process with the device.

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