KR20190038236A - System for providing persona design guideline based on customer pattern and method using the same - Google Patents

Abstract

The present invention relates to a system to provide customized persona design guidelines and a method thereof. According to an embodiment of the present invention, the system to provide customized personal design guidelines comprises: an input unit (110) which receives an input of customer information; an output unit (140) which outputs screen information including question information for acquiring customer information and product information; a storage unit (120) which stores a persona and an information design meaning a group to which the persona belongs; and a control unit (130) which calculates a general model including demographic factors based on the customer information and a customized model specialized for a specific type of business, draws a customer′s persona from the general model and the customized model, and classifies the persona into a certain group in accordance with a preset standard, thereby controlling the output of screen information outputted by the output unit (140) in accordance with the persona of the customer classified into the certain group by using the information design stored in the storage unit (120). According to the present invention, the system is able to provide design information in accordance with a customer type (persona).

Description

{SYSTEM FOR PROVIDING PERSONA DESIGN GUIDELINE BASED ON CUSTOMER PATTERN AND METHOD USING THE SAME}

The present invention relates to a customized persona design guidelines system and method.

Generally, when providing specific information to a customer, it is common to provide the same type of information to all customers without considering the pattern or tendency of the customer. However, if the same type of information is provided to all customers without considering the pattern or tendency of customers, there arises a problem that the customer diversity is not reflected according to the pattern or tendency of the customer.

Therefore, studies are being conducted to provide information design to customers in consideration of various types and tendencies of customers.

The matters described in the background section are intended to enhance the understanding of the background of the invention and may include matters not previously known to those skilled in the art.

It is an object of the present invention to provide an information design providing apparatus and method according to a customer type (persona, persona).

The customized persona design guideline system according to the embodiment of the present invention includes an input unit 110 for receiving customer information; An output unit 140 for outputting inquiry information for acquiring customer information, and screen information including product information; And a storage unit 120 for storing an information designating a group to which the persona and the persona belong; And a generic model including a demographic factor from information from the customer information and a custom model specific to a particular business type, deriving a customer persona from the generic model and custom model, And a control unit 130 for controlling the display information output from the output unit 140 to be output using the information design stored in the storage unit 120 according to the personalized persona classified into the predetermined group, ; ≪ / RTI >

The information design may include images, fonts, and color spectra.

The customer information includes a general model including a customer's propensity model, a life status model including gender and age and family information, and a job model, and a purchase intention model, an anxiety and contrast level model, Industry specific models may be included.

A method for providing information design through a customized persona design guideline system according to another embodiment of the present invention includes: receiving customer information through an input unit 110; Calculating a general model including demographic factors from the customer information through the control unit 130; Calculating a customized model specific to a specific business type from the customer information through the control unit 130; Deriving a person's persona from the general model and the customized model through the controller 130; Classifying the personas into a set group through the controller 130; And outputting the screen information using the information design previously stored according to the group to which the persona and the persona belong, through the output unit 140.

The information design may include images, fonts, and color spectra.

The customer information includes a generic model including a customer's propensity model, a life status model including gender and age and family information, and a career model, and a purchase intention model, anxiety and contrast level model, and an insurance knowledge level model .

According to the customized personalization design guide system and method according to the embodiment of the present invention as described above, it is possible to provide optimized information for a customer by providing an information design according to the type of the customer, Thereby inducing the purchase motivation of the customer.

These drawings are for the purpose of describing an exemplary embodiment of the present invention, and therefore the technical idea of the present invention should not be construed as being limited to the accompanying drawings.
1 is a block diagram showing an information design and provision apparatus according to an embodiment of the present invention.
2 is a diagram illustrating a structure of a customer profile model according to an embodiment of the present invention.
3 is a diagram illustrating a structure of a general model according to an embodiment of the present invention.
4 is a diagram showing a structure of a propensity model according to an embodiment of the present invention.
5 is a diagram showing a structure of a gender and a life status model according to an embodiment of the present invention.
6 is a diagram illustrating the structure of a career model according to an embodiment of the present invention.
FIG. 7 is a diagram showing a structure of an industry-specific model according to an embodiment of the present invention.
8 is a diagram for explaining a process of determining a user interface according to an embodiment of the present invention.
FIG. 9 is a view for explaining an information-type user interface and a persuasive-type user interface according to an embodiment of the present invention.
10 is a view for explaining a color spectrum according to an embodiment of the present invention.
11 is a view showing a keyword image scale according to an embodiment of the present invention.
12 is a diagram illustrating a monochromatic image scale according to an embodiment of the present invention.
13 is a diagram illustrating an image scale of a user interface according to an embodiment of the present invention.
Figure 14 is a scale diagram of a design style according to an embodiment of the present invention.
FIG. 15 is a view showing a scale of an information transferring method according to an embodiment of the present invention.
FIG. 16 and FIG. 17 are diagrams for explaining a process of determining a color spectrum according to an embodiment of the present invention. FIG. 18 is a flowchart showing an information design providing method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art to which the present invention pertains. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In order to clearly illustrate the present invention, parts not related to the description are omitted, and the same or similar components are denoted by the same reference numerals throughout the specification.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. .

Additionally, some methods may be executed by at least one control. The term control unit refers to a hardware device including a memory and a processor adapted to execute one or more steps that are interpreted in an algorithmic structure.

The memory is adapted to store algorithm steps and the processor is adapted to perform the algorithm steps specifically to perform one or more processes described below.

Further, the control logic of the present invention may be embodied in a non-volatile, computer readable medium on a computer readable medium, including executable program instructions, executed by a processor, a controller, or the like. Examples of computer-readable means include, but are not limited to, ROM, RAM, CD-ROM, magnetic tape, floppy disk, flash drive, smart card and optical data storage. The computer readable medium can be distributed to networked computer systems and stored and executed in a distributed manner, for example, by a telematics server or a CAN (Controller Area Network).

Hereinafter, a customized persona design guideline system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing an information design and provision apparatus according to an embodiment of the present invention.

1, the customized personalization design guideline system according to the embodiment of the present invention includes an input unit 110 for receiving customer information, question information for acquiring customer information, and screen information including product information An output unit 140 for outputting the persona, a storage unit 120 for storing an information designating a group to which the persona and the persona belong; And a generic model including a demographic factor from information from the customer information and a custom model specific to a particular business type, deriving a customer persona from the generic model and custom model, The control unit 130 controls the display unit 120 to output the screen information output from the output unit 140 according to the information of the customer, .

Here, the general model is a general model that includes the demographic factors influenced by customers' purchasing, and can be made up of four types of consumer attitudes related to purchasing, life status through age and family composition, and occupation.

The input unit 110 may be various input devices including a keyboard, a touch screen, and a mouse, and the customer information input through the input unit 110 is transmitted to the controller 130.

The output unit 140 may be various output devices including a monitor, a touch screen, and the like. Information output through the output unit 140 is controlled by a control signal of the controller 130.

In the embodiment of the present invention, the input unit 110 and the output unit 140 may be implemented as one input / output device such as a touch screen.

The storage unit 120 may be a storage space for storing an information design, and the information design may include an image, a font, and a color spectrum.

That is, the image stored in the storage unit 120 means various images corresponding to the customer's persona or corresponding to the customer's persona. And the various images corresponding to the group to which the customer's persona belongs or correspond to the group to which the customer's persona belongs.

The font stored in the storage unit 120 means various character fonts corresponding to the customer's persona or corresponding to the customer's persona. And a variety of letter fonts corresponding to the group to which the customer's persona belongs or corresponding to the group to which the customer's persona belongs.

The color spectrum stored in the storage unit 120 means various colors corresponding to a person's persona or corresponding to a customer's persona. And the various colors that correspond to the group to which the customer's persona belongs or to the group to which the customer's persona belongs.

The control unit 130 calculates a generic model including demographic factors and a customized model specific to the insurance business from the information from the customer information, and derives a person's persona from the general model and the customized model.

The customer information includes general information including a customer's inclination, a life status model including age and family information, and general information including job information, and specialized information including purchase intent, anxiety and contrast level, and insurance knowledge level do.

The control unit 130 calculates a generic model including demographic factors and a customized model specific to the insurance business from the information from the customer information, and derives a person's persona from the general model and the customized model.

For this purpose, the control unit 130 may be implemented as one or more microprocessors operating according to a set program, and the set program may be programmed to perform each step of the customer profiling method according to the embodiment of the present invention .

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of processors, controllers 130, micro-controllers, microprocessors, and electrical units for performing other functions.

According to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein. Software code can be implemented in a software application written in a suitable programming language.

In an embodiment of the present invention, a generic model that includes demographic factors and a customized model that is specific to an individual industry (particularly an insurance industry) are used for customer profiling 2).

Demographic factors are basically the factors affecting purchasing in all product groups, such as sex, age, marital status, parental status, economic power, occupation, and the relevant factors are investigated and analyzed.

To establish a generic model, customer information is used, including gender, age, marital status, parental status, economic strength, and occupation.

Specifically, it is important to consider factors influencing purchasing according to gender, because each gender is considered according to social, domestic role, etc., and factors influencing purchasing are different. do.

The age, the physical characteristics, the social role, and the status of the client are different from the definition of life status, so the age and physical characteristics according to the life issues are summarized.

Information on whether married or unmarried is a necessary factor for analyzing the characteristics of family composition included in the composition of life status, which is a factor that may affect the consumption pattern or purchase purpose of insurance.

An important factor in analyzing the family composition characteristics involved in the construction of Life Status is that when there is a child, there are issues such as school expenses and childcare costs, so the purpose of purchasing a product and the absence of a child may vary.

Income level is one of the factors that have a big impact on purchasing, which is an important factor because the range of consumption such as price, quality,

Because the preference factor and consumption pattern of the product depend on the characteristics of the occupation, it is used as basic data that can classify the occupation.

As shown in FIG. 2, the customer profiling apparatus and method according to the embodiment of the present invention are based on a Generic Model (general model), which is a model including demographic factors, and a customized model Model) to form a model.

Referring to FIG. 3, the general model is a general model including demographic factors that are influenced by purchasers, and includes four types of consumer attitudes related to purchasing, life status through age and family composition, The Customized Model is composed of two types: an insurance (personal) insurance model, an insurance plan, and an anxiety level related to a customer's personal issue.

Referring to FIG. 4, the propensity model can be defined by borrowing nine types of enneagrams as a model for applying the inherent tendencies of the consumers, the method of information transmission based on the temperament, and the UI design configuration. At this time, the propensity model can be categorized as a brain-centered specifier, a reformer, a tactician, a leader in the center, achievement, optimist, chest-centered intervention, artist, and loyalty.

A simple questionnaire for enneagram inclination classification is provided, and if the customer answers to it, it is classified as one of 9 types, and what type of customer, what factors are more important when purchasing insurance products, Storytelling can be configured to provide personalized information.

The sensitivity of the items related to the basic tendency of each type, the economic and consumption tendency which determines the purchase attitude / motivation to the temperament, the acceptance of the new product, the reliance on the salesperson, the purchase attitude, the risk supervision / defense, the investment propensity, It can be applied to the enneagram 9 type to set the score of each item.

Referring to FIG. 5, the life status model is a model created by applying gender to the attributes of each Life Status Model. The life status model is used to learn lifestyle issues according to age, family composition, and sex to learn baby, Toddlers, kids, teenagers, Newlyweds, single adults, single adults with parents, married couples with kids, Single middle aged adults, Single middle aged adults with family, Older adults, Single aged adults, Single married couples with no children, Single middle aged adults, (1) the elderly, (2) the elderly, (3) the elderly, and (4) the elderly.

Referring to FIG. 6, the job status model is a model for determining the economic power of a customer. Among the factors related to the economic power, among many factors affecting the search and purchase of the insurance product, the job status model, Job security level, and education level.

Referring to FIG. 7, the customized model of the industry is a customized model specialized for the insurance industry by extracting the attribute factors related to the insurance industry among the industry-specific attributes. The customized model is used for the purpose of purchasing insurance and anxiety / And can be composed of the same customer's decision-making index of insurance. This model can be applied variably depending on the type of industry.

As for the purpose of purchasing insurance, since the purpose of purchasing the insurance according to the life stage is different, first of all, guarantee and fund. Total of the two kinds of insurance, property, family, . In addition, when the customer's purpose of purchase is determined, appropriate insurance products should be recommended. Therefore, the insurance types surveyed above can be classified as life insurance or non-life insurance and can be mapped to each purchase purpose.

In relation to the insurance decision-making index, factors that affect customers' decision to join the insurance are the degree of insecurity about the purchase purpose of the customer, how well prepared it is, This is a model that can judge factors and degree of knowledge about insurance.

The controller 130 classifies the groups according to the big data keyword based on the customer profile attributes, and performs the persona modeling of the corresponding attributes. It can be classified into 7 groups of Self-Actualizers, Worky Lives, Well-being Endeavorers, Life Planners, Children-Centered Lives, Living for family and Married Life.

The above 35 personas are the premiere mom, the preliminary dad, the beginner mum, the late mum parent, the ruby, the abrone granny, the nau, the geese dad, the grooming, the gold miss, the gold mister, the meridude, the dingpet, the life design starter, Roberts, Dink, Global Life, Umbrella Man, Walking Mom, Insurance Doctor, My Superman, MySpace, MySpace, MySpace, MySpace, A family caregiver, and a baby.

Goldmith, Goldmister, Ruby, Nau, Urban Granny, Neo Single, Grooming, and Roel Personas can also be part of the Self-Actualizers group. Cosmopolitan, Insurance Doctor, Microbiologist, IMS Singles, Working Mamma, Diamond Working Mamma, and the Freeter Persona can be part of the Worky Lives group. Umbrella Man, Leisure Country, and Shopping The smart persona can belong to the Well-being Endeavorers group. Life Design Starter, Active Senior, and Plan B Beginner personas can be part of the Life Planners group. Beginners' Mom, Beginner Dad, Pre-Mom, Alpha Mom, Beta Mom, Lunar Parent, and Grandfather Persona can belong to the Children-centered Lives group. My Superman, Family Career, Worker, and Geese Dad Persona can be part of the Living for Family group. And Just Merid, Dingpet, and Dink personalas can belong to the Married Life group.

Referring to FIG. 8, the controller 130 determines a user interface output from the output unit 140 according to a person's persona classified into a predetermined group, and stores screen information displayed on the user interface And outputs the information using the information design stored in the storage unit 120.

The user interface can be divided into an information user interface (UI) and a persuasive user interface. For example, if a customer's persona belongs to a group of Self-Actualizers, Worky Lives, Well-being Endeavorers, or Life Planners, an informational user interface is output, and if the Children-Centered Lives, Living for family, Type user interface can be output.

The information-oriented user interface is to transmit information through sensory information through rational information, and it is the most important purpose to concentrate on contents by enhancing information efficiency. The informational user interface minimizes excessive decoration or complex design elements and focuses on the delivery of information. The informal user interface is infographic-centric and the image acts as an additional element.

The informational user interface interfaces with rich hues and vivid colors. This allows users to experience sharper color palettes, duotones and bold gradient colors across multiple UIs.

The information-oriented user interface can be implemented through a card-like user interface. The card UI is based on the idea that all the information related to a single topic can be stored in a single container. The card UI is intuitive from the user's point of view, so it can be easily understood without additional explanation.

The informational user interface uses customized illustrations, and recently, it is a trend to select illustrations as an alternative to better express personality. They represent the unique hue and nature of the content in a visual language that is actually captured, and the visual language explicitly conveys the message by compressing the concept into a visual that is easy to understand.

Referring to FIG. 9, information provided through the information-type user interface is freely arranged in one block grid. In this way, information is freely arranged in one block grid, complex design elements can be cut out, rational information can be transmitted through infographic, and information can be understood even if the image is deleted.

The persuasive user interface is composed of emotional contents that can strongly stimulate the needs. It has a subjective view on information and expresses the message through the design as an image. The persuasive user interface has a strong visual tendency, abstract and complex meaning, and visually emphasizes internal design elements such as grid system, typography and graphic elements.

The persuasive user interface minimizes complexity with minimal layout. Minimal design aims to solve problems related to user's concentration through clear visual communication by focusing attention on user contents first rather than UI.

In recent years, as the use of mobile browsers has increased with web browsers, large and bold fonts have become popular for increasing readability and utilization. Thus, the persuasive user interface completes the design of the bold font design that is more complete and interesting.

In the future, it is expected that long scrolling or infinite scrolling will become the standard of the website. Scrolling is an advanced form of navigation, not a contrary to format such as page flipping. Thus, the persuasive user interface uses graphic elements to effectively convey the story.

Referring to FIG. 9, the information provided through the persuasive user interface is freely placed in a plurality (e.g., three) of block grids. As described above, when information is freely arranged in a plurality of block grids, it is possible to express a visual tendency, to transmit emotional information through contents, and to transmit information in which an inner design element is exposed to the outer shape.

On the other hand, it is preferable that the size of the font font disposed in the persuasion type user interface is set to be larger than the font size of the font font disposed in the information type user interface. By setting the size of the font font to be large, the readability of the user can be increased and the attention can be concentrated.

The information design may include images, fonts, and color spectrums.

At this time, the color spectrum can be determined by superimposing a common color determined from the common keyword of the group to which the customer's persona belongs and an individual color determined from the core keyword of the customer's persona, as shown in FIG.

The color determined from the keyword can be determined from the IRI image scale.

Referring to FIGS. 11 to 15, a color according to a keyword is determined by substituting an adjective image scale representing a customer's temperament, disposition, and attitude with a keyword (for example, an adjective) into a monochromatic image scale.

The adjective image scale is applied to the image scale to determine the image according to the keyword. For example, if a customer's tendency is emotional and extrovert, a cute and light image is determined. If it is emotional and introverted, a clear, natural and gentle image is determined. If it is rational and extrovert, dynamic and gorgeous and modern images are determined , Rational and introverted, elegant and youthful images are determined.

The adjective image scale is applied to the design style of the user interface to determine the design style according to the keyword. For example, if the customer's tendency is emotional and extrovert, trendy visual and kitsch expression, and active and versatile design styles are determined. Emotional and introverted emphasize emotional visuality and reality, and the design style is decided by a vigorous life, a marvelous minimalism and minimal composition. Rational and extroverted determine the design style to which modern graphics, abstract representations, geometric representations and conservative grid systems are applied. Rational and introvert will determine the luxury of graphics, the use of strong contrast, pictorial images, and the design style to which the conservative grid applies.

The adjective image scale is applied to the scale of the information transfer method of the user interface to determine the information transfer style according to the keyword. For example, if the customer's tendencies are emotional and extrovert, then the storytelling, the trendy visual, the concise information structure, and the informative style of the wit element are determined. Emotional and introverted determine the style of information delivery to which storytelling, emotional visuals, concise information structures, and minimal configurations are applied. Rational and extroverted determine the information delivery style to which quantitative information delivery, modern graphics, specialized information organization, geographic, and squirreemorphism are applied. Rational and introverted determine the information delivery style to which quantitative information delivery, readability, usability, dense information organization, and structural diagrams are applied.

The color spectrum, the image, the design style, and the information transmission scheme according to the keyword are stored in advance in the storage unit.

16 and 17, a process of determining a color spectrum according to a keyword will be described.

If the customer's persona is smart and the customer's persona is a group of Well-being Endeavorers, the group is trying to maintain a stable life in every way. Keywords are "stable", "natural" "" Worrying, "" active, "" rational, "and so on. Here, the common color corresponding to the common keyword is a pale green color, and the individual color is a deep yellow color. Therefore, the color spectrum is composed of colors changing from pale green to dark yellow.

Hereinafter, a method for providing information design through a customized persona design guideline system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

13 is a flowchart showing an information design providing method according to an embodiment of the present invention.

As shown in FIG. 13, customer information is input through the input unit 110 (S10). The customer information includes information for calculating a general model and information for calculating an industry-specific model.

The generic model may include propensity model information including a propensity of a customer, a life status model including sex and age and family information, and a general model including job information. The industry-specific model includes a purchasing-purpose model that includes a purchase purpose, an anxiety-based model that includes anxiety and contrast levels, and an insurance knowledge-level model that includes an insurance knowledge level. The customer information input through the input unit 110 is transmitted to the controller 130. [

The controller 130 calculates a general model of the customer corresponding to the customer information (S30). In other words, it calculates which type of customer's propensity model corresponds to which type of enneagram, which type of life status model corresponds to which type of profession model.

The control unit 130 calculates an industry-specific model of the customer corresponding to the customer information (S30). In other words, it is calculated as to which portion of the customer's insurance purchase level corresponds to the customer's level of anxiety and insurance related to the insurance decision-making index.

At this time, the purpose of purchasing the insurance of the customers is to prepare for the fire, to prepare for the car accident, to prepare for the pet disease / accident, to prepare for the loss of the valuables, investment, preparation for the retirement of the family, I will calculate the purpose for the purpose such as preparation, preparation of the child's house, the preparation of the old age (pension), preparation of the accident of the person, preparation of the person's accident,

Anxiety levels are anxious in terms of me / spouse health, parent health, child health, school expenses, me / child housing, me / child marriage preparation, retirement preparation, safety accidents, property loss, The level is compared with the recognition level.

In relation to the customer's level of insurance knowledge, it calculates which portion of the customer's insurance knowledge falls in the middle. The lower level means that there is little knowledge about insurance, and it is difficult to judge alone without help of the planner. The middle level means the case where the basic contents of the insurance are understood, but the assistance of the designer is needed to some extent. The upper phase refers to cases where there is a lot of information related to insurance and the level of knowledge is so high that it is possible to make a judgment on the product without the assistance of the designer.

In step S40, the controller 130 derives the customer's personal preferences from the general model and the business-customized model, and classifies the customer's personal preferences into a certain group. In other words, from which part or type of the general model and the industry-customized model the customer derived from the customer information is derived, it is determined which type of per- son corresponds to the customer.

At this time, the persoaner types corresponding to the types of the general models and the industry-specific models can be stored in advance in the controller 130 in the map data format. Therefore, customer preference types according to the general model and the industry customized model can be calculated through the map data.

When providing the product information (for example, the insurance product) to the customer, the control unit 130 stores information on the screen displayed on the user interface determined according to the customer's persona and the group to which the customer's persona belongs, (S50).

That is, when providing the product information to the customer through the output unit 140, the user interface used to provide the content to the customer is determined to be the information type or the persuasion type user interface according to the group to which the customer's persona belongs, , The color spectrum of the information provided on the screen through the user interface can be determined from a common color determined from the common keywords of the group to which the customer's persona belongs and an individual color determined from the core keyword of the customer's persona.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, And it goes without saying that the invention belongs to the scope of the invention.

110: input unit
120:
130:
140:

Claims (15)

An input unit 110 for receiving customer information;
An output unit 140 for outputting inquiry information for acquiring customer information, and screen information including product information; And
A storage unit 120 for storing an information designating a group to which the persona and the persona belong; And
Calculating a general model including a demographic factor from information from the customer information and a customized model specific to a specific business type, deriving a customer's persona from the general model and the customized model, Determines the user interface to be output from the output unit 140 according to the persona of the customer classified into the predetermined group, and displays the screen information displayed on the user interface in the information design A control unit 130 for controlling the display unit 130 to be output using the display unit 130;
A customized persona design guideline system. The method according to claim 1,
The user interface
An informational user interface in which information is implemented based on infographic; And
A persuasive user interface in which information is implemented based on typography;
A customized persona design guideline system. 3. The method of claim 2,
The information-type user interface
A customized persona design guideline system in which information is placed within a block. 3. The method of claim 2,
The persuasive user interface
A customized persona design guideline system in which information is placed within a plurality of blocks. 3. The method of claim 2,
Wherein the size of the font font disposed on the persuasive user interface is set larger than the size of the font font disposed on the information user interface. The method according to claim 1,
The information design is a customized persona design guideline system that includes images, fonts, and color spectra.
The method according to claim 6,
The color spectrum
A customized persona design guideline system that is determined from a common color determined from the common keywords of the customer's persona group and from individual colors determined from the core keyword of the customer's persona. The method according to claim 1,
The customer information
A generic model including a customer's propensity model, a life status model including gender and age and family information, and a career model, and
A customized persona design guideline system that includes industry specific models, including purchase intent models, anxiety and contrast level models, and insurance knowledge level models. Receiving customer information through the input unit 110;
Calculating a general model including demographic factors from the customer information through the control unit 130;
Calculating a customized model specific to a specific business type from the customer information through the control unit 130;
Deriving a person's persona from the general model and the customized model through the controller 130;
Classifying the personas into a set group through the controller 130; And
Outputting, through the output unit 140, screen information displayed on a user interface determined according to the group to which the persona and the persona belong, using a previously stored information design;
To provide information design through a customized persona design guideline system. 10. The method of claim 9,
The user interface
An information-type user interface in which information of contents is implemented based on infographic; And
A persuasive user interface in which information of contents is implemented based on a typography;
To provide information design through a customized persona design guideline system. 11. The method of claim 10,
The information-type user interface
A method of providing information design through a customized persona design guideline system in which content is placed in one block. 11. The method of claim 10,
The persuasive user interface
A method of providing information design through a customized persona design guideline system in which content is placed within a plurality of blocks. 9. The method of claim 8,
The information design is a method of providing information design through a customized persona design guideline system including images, fonts, and color spectra. 14. The method of claim 13,
The color spectrum
A method of providing information design through a customized persona design guideline system, which is determined from a common color determined from the common keywords of the group of the customer's persona and the individual color determined from the core keyword of the customer's persona. 9. The method according to claim 8,
A generic model including a customer's propensity model, a life status model including gender and age and family information, and a career model, and
A method of providing information design through a customized persona design guideline system including purchase intent models, anxiety and contrast level models, and insurance knowledge level models.

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