KR20190037751A - Apparatus and mehtod for extracting persona based on customer tendency - Google Patents

Abstract

According to an embodiment of the present invention, an apparatus for a service and marketing using a persona-based integrated consumer type model comprises: an input unit (10) for receiving input of consumer information including tendency information and attitude information; and a control unit (20) for deriving a general consumer persona from the consumer information and deriving an individual consumer persona specialized in a specific industrial field from the general consumer persona.

Description

[0001] APPARATUS AND MEHTOD FOR EXTRACTING PERSONA BASED ON CUSTOMER TENDENCY [0002]

The present invention relates to an apparatus and method for utilizing services and marketing utilizing an integrated consumer type model based on a persona, and more particularly, to deriving a general consumer persona from an influence of a consumer's purchasing behavior, And a method and apparatus for utilizing service and marketing utilizing an integrated consumer type model based on a persona that can be applied to a specialized individual consumer persona.

In general, there are many ways to classify consumer types or patterns from a sociological or anthropological point of view. However, there is not much research on how to classify consumers into types or patterns necessary for marketing or sales activities.

Therefore, research is being conducted on how to use the product in sales or marketing activities by dividing the consumer into types or patterns necessary for marketing or sales activities.

The matters described in the background section are intended to enhance the understanding of the background of the invention and may include matters not previously known to those skilled in the art.

The object of the present invention is to provide a service and marketing utilizing apparatus and method using an integrated consumer type model based on a persona, which can be classified into types or patterns (persona) required for use in marketing or sales activities .

The service and marketing utilizing device utilizing the persona based integrated consumer type model according to the embodiment of the present invention includes an input unit 10 for receiving consumer information including propensity information and attitude information; And a controller 20 for deriving a general consumer persona from the consumer information and deriving an individual consumer persona specialized in a specific industry field from the general consumer persona.

The propensity information includes emotional, sensitive, rational, and conservative propensity information, and the attitude information may include active, enthusiastic, passive, and negative attitude information.

The controller 20 stores a two-dimensional matrix in which a plurality of general consumer personas are arranged according to the propensity information of the consumer and the attitude information, and stores the consumer orientation information and the consumer attitude information, which are input through the input unit 10, The general consumer persona can be determined corresponding to the dimension matrix.

The general consumer persona is classified into a Holic, an Early Adopter, a Know-It-All, and a Collector according to respective elements constituting the two-dimensional matrix of the propensity information and the attitude information. Heavy User, Mass Follower, Smartie, Simple Mind, Timid User, Big Sway, Picky User), Heavy User, Mass Follower, Smart User, , Only One Lover, Trouble Maker, Cherry Picker, Cynic, and Skeptic.

The controller 20 applies the general consumer persona as an individual consumer persona of the game industry, applies the Holic persona as a game holistic persona, applies the Early Adopter persona as a beta tester persona, Apply the Know-It-All persona to the game doctor persona, apply the Collector persona to the game collector persona, apply the Heavy User persona to the heavy person persona, Mass Follower) Apply the persona as a casual gamer persona, apply the Smartie persona as a smart gamer persona, apply the Simple Mind persona as a simple gamer persona, use the Timid User persona Apply as a Shay gamer persona and follow the Big sway persona as a trendy gamer persona Applying the Picky User Persona as a Pike Gamer Persona, Applying the Only One Lover Persona as a Loyal Gamer Persona, Applying a Trouble Maker Persona as a Truth Gamer Persona, Cherry Picker) apply the persona as a non-billable persona, cynic apply the persona as a game-hating persona, and apply the Skeptic persona as a non-gamer persona.

The control unit 20 applies the general consumer persona as an individual consumer persona of the social network industry, applies the Holic persona as an SNS holly persona, applies the Early Adopter persona as an influencer persona Apply the Know-It-All persona as a crisscler persona, apply the Collector persona as an information collector persona, apply the Heavy User persona as a Worabi serif persona, (Mass Follower) Persona is applied as active follower persona, Smartie persona is applied as Intelli Walker persona, Simple Mind persona is applied as light user persona, and Timid User persona To a Cocooner persona, followed by a passive follower of the persona (Big sway) I apply the Picky User persona as a customizer persona, apply the Only One Lover persona as an old friend persona, apply the Trouble Maker persona as a noise maker persona, Apply the Cherry Picker persona as a persona to carry, apply a Cynic persona as an SNS averson persona, and apply the Skeptic persona as an SNS skeptic persona.

The control unit 20 applies the general consumer persona as an individual consumer persona in the automobile industry, applies the Holic persona as a tuning mania persona, and assigns the Early Adopter persona as a CarLover persona Apply the Know-It-All persona to the car doctor persona, apply the Collector persona to the car collector (CarCollector) persona, apply the Heavy User persona to the caravan ), Applying the Mass Follower persona as a Good Listener persona, applying the Smartie Persona as a spurious in-person persona, applying the Simple Mind persona as a naïve person, (Na ㅿ ve) persona, applying the Timid User persona as a price sensitive persona, way personalized persona, applying the Picky User persona as a self-confident persona, applying the Only One Lover persona as a crazy loyal gamer persona, Trouble Maker and Cherry Picker persona as a Price Fighter persona and Cynic dhk Skeptic persona as a Not yet persona.

The service and marketing utilizing method using the persona based integrated consumer type model according to another embodiment of the present invention includes the steps of: receiving consumer information including propensity information and attitude information by the input unit 10; Deriving a general consumer persona from the consumer information by the control unit (20); And deriving, by the control unit (20), an individual consumer persona specific to a specific industry field from the general consumer persona.

The propensity information includes emotional, sensitive, rational, and conservative propensity information, and the attitude information may include active, enthusiastic, passive, and negative attitude information.

The controller 20 stores a two-dimensional matrix in which a plurality of general consumer personas are arranged according to the propensity information of the consumer and the attitude information, and stores the consumer orientation information and the consumer attitude information, which are input through the input unit 10, The general consumer persona can be determined corresponding to the dimension matrix.

According to the apparatus and method of using service and marketing utilizing the personalized type model based on the persona according to the embodiment of the present invention as described above, the general consumer persona derived according to the consumer's tendency and attitude can be classified into individual It can be applied as a consumer persona, and individual consumer persona can be used for marketing or sales activities for specific industries.

These drawings are for the purpose of describing an exemplary embodiment of the present invention, and therefore the technical idea of the present invention should not be construed as being limited to the accompanying drawings.
FIG. 1 is a block diagram illustrating a service and marketing application apparatus utilizing an integrated consumer type model based on a persona according to an embodiment of the present invention.
FIG. 2 is a flowchart illustrating a method of using services and marketing using an integrated consumer type model based on a persona according to an embodiment of the present invention.
Figures 3 to 18 illustrate the propensity of a general consumer persona according to an embodiment of the present invention.
Figure 19 illustrates an individual consumer persona of a game industry according to an embodiment of the present invention.
20 illustrates an individual consumer persona of a social network service industry according to an embodiment of the present invention.
21 illustrates an individual consumer persona of an automotive industry in accordance with an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art to which the present invention pertains. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

In order to clearly illustrate the present invention, parts not related to the description are omitted, and the same or similar components are denoted by the same reference numerals throughout the specification.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. .

In addition, some methods may be executed by at least one control unit 20. [ The term control unit 20 refers to a hardware device that includes a memory and a processor adapted to execute one or more steps that are interpreted as an algorithmic structure.

The memory is adapted to store algorithm steps and the processor is adapted to perform the algorithm steps specifically to perform one or more processes described below.

Further, the control logic of the present invention may be embodied in a non-volatile, computer readable medium on a computer readable medium, including executable program instructions, executed by a processor, control unit 20, or the like . Examples of computer-readable means include, but are not limited to, ROM, RAM, CD-ROM, magnetic tape, floppy disk, flash drive, smart card and optical data storage. The computer readable medium can be distributed to networked computer systems and stored and executed in a distributed manner, for example, by a telematics server or a CAN (Controller Area Network).

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a service and marketing application apparatus utilizing an integrated consumer type model based on a persona according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram illustrating a service and marketing application apparatus utilizing an integrated consumer type model based on a persona according to an embodiment of the present invention.

As shown in FIG. 1, a service and marketing utilizing device utilizing a persona based integrated consumer type model according to an embodiment of the present invention includes an input unit 10 for inputting consumer information, And a controller 20 for deriving a general consumer persona from the consumer information.

The input unit 10 may be various input devices including a keyboard, a touch screen, a mouse, and the like. The customer information input through the input unit 10 is transmitted to the controller 20.

The consumer information includes attribute information of the consumer, and attitude information.

The propensity information of the consumer is classified into four categories, for example, Emotional, Sensitive, Rational, and Conservative. Consumer attributes for each propensity are shown in the following table.

keyword property Emotional It is based on emotion-based behavior, and is influenced by the five senses. For example, consumers who prefer an atmospheric, beautiful, Sensitive It can be described as a sensitive tendency, which is literally a little sensitive, emotional, impulsive, Rational A tendency to prefer to consume based on rational and logical judgment rather than emotional with rational and calm tendency Conservative More rational, conservative, stubborn, and inclined

The attitude information of the consumer is classified into four types, for example, active, mania, passive, and negative. Consumer attributes for each attitude are shown in the following table.

keyword property Active Attitude to accept information search, new product, and technology in purchasing process is active and active attitude Mania (Mania) Attitudes toward Managed Acceptance and Use of Products or Services Beyond Aggressive Attitudes Passive Passive and others-dependent attitudes when accepting information or deciding something Negative Negative, critical, and more severe than passive, dependent, and skeptical attitudes in the buying process itself

The controller 20 derives a general consumer persona from the four propensity information and the four attitude information, and applies the derived general consumer persona as an individual consumer persona specialized in a specific industrial field.

For this purpose, the controller 20 may be implemented as one or more microprocessors operating according to a set program, and the set program may be used for services and marketing utilizing a persona-based integrated consumer type model according to an embodiment of the present invention. And may be programmed to perform each step of the utilization method.

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays May be implemented using at least one of processors, controllers 20, micro-controllers, microprocessors, and electrical units for performing other functions.

According to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein. Software code can be implemented in a software application written in a suitable programming language.

Hereinafter, a method for deriving a persona according to a consumer tendency through a service and a marketing utilizing device utilizing the persona based integrated consumer type model according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. Explain.

FIG. 2 is a flowchart illustrating a method of using services and marketing using an integrated consumer type model based on a persona according to an embodiment of the present invention.

As shown in FIG. 2, consumer information including attitude information and attitude information of a consumer is input through the input unit 10 (S10).

The control unit 20 derives a general consumer persona from the consumer information including four kinds of propensity information and four kinds of attitude information inputted through the input unit 10 at step S20.

Specifically, the control unit 20 stores the four propensity information and the two-dimensional matrix arranged according to the four attitude information. As shown in the table below, the two-dimensional matrix arranges the consumer's four propensity information on the horizontal axis, arranges the four attitude information of the consumer on the vertical axis, and stores the general consumer persona according to the consumer's propensity information and the consumer's attitude information .

active Holic Early Adopter Know-It-All Collector Enthusiastic Heavy User Mass Follower Smartie (Smartie) Simple Mind Passive Timid User According to Big Sway, Picky User Only One Lover negative Trouble Maker Cherry Picker Cynic (Cynic) Skeptic Emotional Sensitive Rational Conservative

If the propensity information of the consumer inputted through the input unit 10 is "rational" and the attitude information of the consumer is "negative", the control unit 20 determines that the general consumer persona is "Cynic" .

The meaning of each of the above general consumer personas is as shown in Figs. 3 to 18. Fig.

The control unit 20 applies the determined individual consumer persona to the determined general consumer persona (S30). The control unit 20 stores an individual consumer persona specialized in a specific industrial field corresponding to the general consumer persona (for example, a game industry, a social network, a service industry, an automobile industry, etc.) The control unit 20 can determine an individual consumer persona specific to a particular industry field from the general consumer persona determined in step S20.

19, when the specific industry field is a game industry, the control unit 20 applies the Holic persona as a game holistic persona and the Early Adopter persona as a beta tester Apply the Know-It-All persona as the game doctor persona, apply the Collector persona as the game collector persona, apply the Heavy User persona as the heavy person persona , Applying the Mass Follower persona as a casual gamer persona, applying a Smartie persona as a smart gamer persona, applying a Simple Mind persona as a simple gamer persona, Timid User) Apply the persona as a shy gamer persona and follow the Big sway persona as a trendy gamer persona Applying the Picky User Persona as a Pike Gamer Persona, Applying the Only One Lover Persona as a Loyal Gamer Persona, Applying the Trouble Maker Persona as a Truth Gamer Persona, Cherry Picker Picker) can be applied as a non-billable persona, a cynic persona can be applied as a game-hating persona, and a skeptic persona as a gamer persona.

20, when the specific industry is a social network service industry, the control unit 20 applies the Holic persona as an SNS holly persona, and assigns the Early Adopter persona as an Influencer Apply the Know-It-All persona as a crisscler persona, apply the Collector persona as an information collector persona, apply the Heavy User persona as a Worabee Selev persona , Mass follower persona as active follower persona, smartie persona as intelligent walker persona, simple mind persona as light user persona and timid user User) I applied the persona as a Cocooner persona, followed by a passionate passion of the persona (Big sway) , Applying the Picky User persona as a customizer persona, applying the Only One Lover persona as an old friend persona, applying the Trouble Maker persona as a noise maker persona, Apply the Cherry Picker persona as a carrying person, a cynic persona as a SNS averson persona, and a Skeptic persona as an SNS skeptic persona.

21, when the specific industrial field is an automobile industry, the control unit 20 applies the Holic persona as a tuning mania persona and carries an Early Adopter persona as a carlover, (Personal) persona, Car Collector persona persona (CarCollector) Persona, and Heavy User Persona to Casanova (Person) (Simple Person) persona, a simple Mind Persona (Persona) persona, and a Simple Mind Persona (Persona) persona. (Na ㅿ ve) persona, applying the Timid User persona as a price sensitive persona, followed by the Big sway persona It is applied as a face-sensitive persona, applying the Picky User persona as a self-confident persona, applying the Only One Lover persona as a Crazy loyal gamer persona, You can apply the Cherry Picker persona as a Price Fighter persona, and the Cynic dhk Skeptic persona as a Not Yet persona.

According to the apparatus and method for using service and marketing utilizing the personalized type model based on persona according to the embodiment of the present invention as described above, the general consumer persona is determined from the attitude information and the inclination information of the consumer, By deriving the per element as an individual consumer per sona specific to a particular industry sector, it can be used for marketing and sales activities according to the customer's propensity and attitude information in a specific industry field, thereby improving the company's sales.

Meanwhile, in one embodiment of the present invention, the above-described customer profiling method may be implemented as a computer program including a series of instructions for causing a method or apparatus to perform. That is, the present invention may be a computer program running on a predetermined operating system, for example, a mobile operating system, and the program may process a process according to the series of instructions so that the method according to the present invention is implemented. In another embodiment of the present invention, it may be a recording medium on which the computer program is stored, such as a floppy disk, a CD, a DVD, a hard disk memory, various kinds of memory, or the like, , A computer or similar electronic device, such as a smart phone, etc., that reads the computer program in the recording medium performs the method according to the present invention in accordance with the series of instructions on the computer program.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, And it goes without saying that the invention belongs to the scope of the invention.

10: Input unit
20:

Claims (14)

An input unit 10 for receiving consumer information including trend information, and attitude information; And
A control unit (20) for deriving a general consumer persona from the consumer information and deriving an individual consumer persona specialized in a specific industrial field from the general consumer persona;
A service and marketing application device using an integrated consumer type model based on a persona. The method according to claim 1,
The propensity information includes emotional, sensitive, rational, and conservative propensity information, and the attitude information includes a persona type, passive, and negative attitude information, Device. 3. The method of claim 2,
The control unit 20 stores a two-dimensional matrix in which a plurality of general consumer personas are arranged according to the inclination information of the consumer and the attitude information,
A service and marketing application apparatus using a personalized person type model based on a persona based on the consumer orientation information and consumer attitude information inputted through the input unit (10) to determine a general consumer persona corresponding to the two-dimensional matrix. The method of claim 3,
The general consumer persona is classified into a Holic, an Early Adopter, a Know-It-All, and a Collector according to respective elements constituting the two-dimensional matrix of the propensity information and the attitude information. Heavy User, Mass Follower, Smartie, Simple Mind, Timid User, Big Sway, Picky User), Heavy User, Mass Follower, Smart User, Service and marketing utilizing a persona-based, integrated consumer-type model that includes only One Lover, Trouble Maker, Cherry Picker, Cynic, and Skeptic. Utilization device. 5. The method of claim 4,
The control unit 20
The above-mentioned general consumer persona is applied to the individual consumer persona of the game industry, the Holic persona is applied as a game holistic persona, the Early Adopter persona is applied as a beta tester persona, -All) Apply Persona as Game Doctor Persona, Collector Persona as Game Collector Persona, Heavy User Persona as Heavy Charger Persona, Casual Masser Persona Casual Apply the Smartie persona as a smart gamer persona, apply the Simple Mind persona as a simple gamer persona, apply the Timid User persona as a shy gamer persona, apply the gamer persona as a gamer persona, apply the Smartie persona as a smart gamer persona, apply the Simple Mind persona as a simple gamer persona, (Big sway) persona as a trendy gamer persona, and a user (Pic ky User) Apply the persona as a picky gamer persona, apply the Only One Lover persona as a loyal gamer persona, apply the Trouble Maker persona as a true gamer persona, use the Cherry Picker persona Service and marketing utilizing a persona-based, integrated consumer-type model that applies to bill-to-play personas, cynic applies the persona (Cynic) persona as a game-hating persona, and applies the skeptic persona as a non-gamer persona Utilization device. 5. The method of claim 4,
The control unit 20
Applying the general consumer persona as an individual consumer persona of the social network industry, applying the Holic persona as an SNS holly persona, applying an Early Adopter persona as an influencer persona, -It-All) Apply the persona as a crisscler persona, apply the collector persona as an information collector persona, apply the Heavy User persona as a wowanabi selpep persona, and use the Mass Follower persona Active follower persona, smartie persona as intelligent worker persona, simple mind persona as light user persona, Timid User persona as Cocooner, I applied it as a persona, followed by applying the persona (Big sway) persona as a passive follower persona, Picky User Apply Persona as a customizer persona, Apply Only One Lover persona as an Old Friend persona, Trouble Maker persona as a noise maker persona, Cherry picker (Cherry picker) Picker) Persona is applied as a carrying person persona, cynic applies a persona as a SNS aversion persona, and employs a persona based consumer type model that applies a Skeptic persona as an SNS skeptic persona A service and marketing utilizing device. 5. The method of claim 4,
The control unit 20
The above-mentioned general consumer persona is applied to the individual consumer persona of the automobile industry, the Holic persona is applied to the tuning mania persona, the Early Adopter persona is applied to the CarLover persona, Know-It-All Persona as a Car Doctor Persona, Collector Persona as a CarCollector Persona, Heavy User Persona as a Casanova Person, Applying the Mass Follower Persona as a Good Listener Persona, Applying the Smartie Persona as a Sparkling Perspective Persona and Applying the Simple Mind Persona to a Naïve Persona , Applying the Timid User persona as a price sensitive persona, and then applying the Big sway persona Applying the Picky User persona as a self-confident persona, Applying the Only One Lover persona as a Crazy loyal gamer persona, applying Trouble Maker and Cherry Using the Cherry Picker Persona as a Price Fighter Persona and the Cynic dhk Skeptic Persona as a Not Yet Persona is a personalized, A service and marketing utilizing device. Receiving consumer information including propensity information and attitude information by the input unit 10;
Deriving a general consumer persona from the consumer information by the control unit (20); And
Deriving, by the control unit (20), an individual consumer persona specific to a specific industry field from the general consumer persona;
A method of utilizing services and marketing using an integrated consumer type model based on a persona. 9. The method of claim 8,
The propensity information includes emotional, sensitive, rational, and conservative propensity information, and the attitude information includes a persona type, passive, and negative attitude information, Way. 9. The method of claim 8,
The control unit 20 stores a two-dimensional matrix in which a plurality of general consumer personas are arranged according to the inclination information of the consumer and the attitude information,
A service and marketing application method using an integrated consumer type model based on a persona based on the consumer orientation information and the consumer attitude information inputted through the input unit (10) to determine a general consumer persona corresponding to the two-dimensional matrix. 9. The method of claim 8,
The general consumer persona is classified into a Holic, an Early Adopter, a Know-It-All, and a Collector according to respective elements constituting the two-dimensional matrix of the propensity information and the attitude information. Heavy User, Mass Follower, Smartie, Simple Mind, Timid User, Big Sway, Picky User), Heavy User, Mass Follower, Smart User, Service and marketing utilizing a persona-based, integrated consumer-type model that includes only One Lover, Trouble Maker, Cherry Picker, Cynic, and Skeptic. How to use. 12. The method of claim 11,
By the control unit 20,
The above-mentioned general consumer persona is applied as individual consumer persona of the game industry, the Holic persona is applied as a game holy persona, the Early Adopter persona is applied as a beta tester persona, -All) Persona is applied as a game doctor persona, Collector persona is applied as a game collector persona, Heavy User persona is applied as a heavy fare persona, and Mass Follower persona is casual The Smartie persona is applied as a smart gamer persona, the Simple Mind persona is applied as a simple gamer persona, the Timid User persona is applied as a shy gamer persona, (Big sway) The persona is applied to the trendy gamer persona, ky User) Persona is applied as a Pikki gamer persona, Only One Lover persona is applied as a loyal gamer persona, Trouble Maker persona is applied as a truth gamer persona, and Cherry Picker persona (Cynic) persona is applied as a game-hating persona, and Skeptic persona is applied as a non-gamer persona. Service and marketing utilizing a persona-based integrated consumer type model applied as a non-gamer persona How to use. 12. The method of claim 11,
By the control unit 20,
The general consumer persona is applied as an individual consumer persona of the social network industry, the Holic persona is applied as an SNS holly persona, the Early Adopter persona is applied as an influenza persona, -It-All) Persona is applied as a crisscler persona, Collector persona is applied as an information collector persona, Heavy User persona is applied as a Wowanabi Selev persona, and a Mass Follower persona The Smartie Persona is applied as an IntelliWorker persona, the Simple Mind persona is applied as a light user persona, the Timid User persona is applied as a Cockooner, As a persona, the big sway persona is applied as a passive follower persona, Picky User Persona is applied as a customizer persona, Only One Lover persona is applied as an old friend persona, Trouble Maker persona is applied as a noise maker persona, Cherry picker (Cherry picker) Picker) The persona is applied as a carrying person persona, the cynic persona is applied as an SNS aversion persona, and the Skeptic persona is used as an SNS skeptic persona persona based on an integrated consumer type model How to use a service and marketing. 12. The method of claim 11,
The control unit 20 applies the general consumer persona as an individual consumer persona of the automobile industry, the Holic persona as a tuning enthusiast persona, and the Early Adopter persona as a CarLover persona , The Know-I-All persona is applied as a car doctor persona, the Collector persona is applied as a car collector (CarCollector) persona, the Heavy User persona is applied as a car person Nobar) persona, the mass follower persona is applied as a good listener persona, the smartie persona is applied as a spontaneous persona, and the simple minder persona Na (ㅿ ve) persona, and the Timid User persona is applied as a price sensitive persona, (Big sway) Persona is applied as face-sensitive persona, Picky User persona is applied as self-confident persona, Only One Lover persona is applied as Crazy loyal gamer persona, Trouble Maker and Cherry Picker Persona is applied as Price Fighter Persona, and Cynic dhk Skeptic Persona is a Persona based Persona (Not Yet) Service and Marketing Utilization Method Using Integrated Consumer Type Model.

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