KR20190019505A - Virtual establishment service method based on effective price - Google Patents

Abstract

The present invention relates to a new type practical simulated founding service method through theoretical knowledge of participants and experience gained from management results from the previous quarter. According to the present invention, an effective price-based simulated founding service method comprises: a step of registering participant information provided from a service terminal in an administrator terminal and setting a large number of groups consisting of one or more participants for one simulated founding scenario; a step of setting simulated foundation parameters including investment money and total number of progressing quarters for foundation education progress, an initial enterprise value before investment and a market demand specification by product group and setting an initial value of simulated foundation progress including a market size and product characteristics by a product group and an enterprise value constant; a step in which during the period from the start to the end of the quarter set by the administrator terminal, a service terminal provides decision information including input funds for the corresponding quarter provided from the participant, product development, product production, sales, and personnel items to the administrator terminal in unit of quarter, wherein the decision information provided from the service terminal to the participant includes a product version and a number of sales personnel; a step in which the administrator terminal scores the brand power of a target product for the simulated foundation, calculates an effective price of the corresponding quarter for each product by applying the personnel weighting value corresponding to the brand power score and sales personnel number to a product price by group, and calculates a product sales volume for the corresponding quarter based on the effective price; and a step of generating a financial statement based on sales volume for the corresponding quarter based on the effective price at the administrator terminal and providing the financial statement to the service terminal.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and apparatus for providing a start-

The present invention provides simulated entrepreneurship simulation based on the decision of the participant who is experienced in the actual entrepreneurial process and provides the result of the entrepreneurial business based on the effective price on a quarterly basis. Thus, the theoretical knowledge of the participant and the experiential experience A new type of simulated entrepreneurial service.

In recent years, as the economy has become increasingly difficult, there have been an increasing number of people seeking retirement and start-ups.

In addition, the necessity of nation - centered nationalization policy that leads the future industry in the era of the 4th industrial revolution is emerging, and various start - up support programs are being implemented through the government, local governments, universities and enterprise support organizations. In particular, a strong technology start-up policy will be implemented centering on universities for young entrepreneurs.

Generally, preliminary founders acquire information on various fields to select industries and items, and collectively think about various fields such as business plan, fund budget, tax, real estate, etc. for selected industries and items, In order to adapt to change, information on each field of politics, economy and society should be continuously acquired.

In recent years, with the rapid spread of the Internet, many web sites have started to be used in the off-line, ie, magazines, newspapers, business-related books, etc., and provide various startup information necessary for a preliminary founder using a communication network.

These web sites introduce and relay to franchisees and dealers classified by business category and item, as well as basic information necessary for pre-founders such as business start-up cases, start-up procedures, and business plans to users connected via the Internet. Tax, real estate, and so on, the preliminary founders are able to acquire information more efficiently regardless of time and place.

On the other hand, preparers for business start-ups should be tested for their aptitude, possessing skills and management abilities prior to their start-up, and their business after the start-up can be successful only if the financial strength and marketability are accurately evaluated.

However, most of the websites mentioned above are mostly curriculum guides based on basic theories, and even if they are established through education, the chances of succeeding in starting a business are significantly decreasing.

Recently, a method of entrepreneurship education through simulation practice has been presented. However, the conventional method of entrepreneurship education through simulation has been limited to the experience of simply experiencing the procedures necessary for entrepreneurship. Therefore, There is a problem that there is a considerable distance from the actual start-up environment that requires judgment on the performance of the business.

1. Korean Patent Laid-Open No. 10-2004-0004336 (entitled "On-line education method through on-line simulation exercise")

Accordingly, the present invention was made in view of the above circumstances. The present invention is based on the assumption that theoretical training is provided to the participant through the offline entrepreneurship education, and based on this, the mock scenario is prepared in response to the decision of the participant, , And the results of the business simulation based on this effective price are presented on a quarterly basis. The effect of the decision-making based on the theory and practice of the participants on the start-up The present invention has a technical purpose of providing a new method of simulated entrepreneurial service which combines theory and practice that allows a realistic experience of the present invention.

In addition, by forming a large number of teams for the same simulated scenarios, it is possible to encourage entrepreneurship competition for each team in a game manner, and to provide management ranks corresponding to game results, thereby providing entrepreneurial education fun, There is another technical purpose in providing a simulation-based entrepreneurial service method based on an effective price that enables the management mind to be inspected through compromise.

According to an aspect of the present invention, there is provided an information processing system including an administrator terminal for performing a simulation of a start-up business based on decision information of a participant provided from a service terminal and conducting a simulation start-up service for a plurality of participants The method comprising the steps of: registering participant information provided from a service terminal at an administrator terminal and providing at least one simulated start-up scenario information A first step of setting up a plurality of groups consisting of one or more participants, and a first step of setting up a plurality of groups including one or more participants, a simulated entrepreneurial parameter including an investment amount for proceeding to a simulated entrepreneurial business, In addition to setting, the market size and product A second step of setting an initial value of a simulation start-up process including an enterprise value constant, a second step of setting an initial value of a simulation start-up process including an enterprise value constant, The decision making information provided to a participant in a service terminal is divided into a third step including a product version and a number of sales personnel, The brand power of the product to be mocked in the terminal is scored and the effective price of the corresponding quarter for the product is calculated by applying the manpower weight corresponding to the brand power score and the sales manpower number to the product price per group, A fourth step of calculating a product sales volume for the corresponding quarter based on the price, And generating a financial statement based on the quarterly sales volume based on the effective price and providing the financial statement to the service terminal, wherein the third step comprises the steps of: And 5 steps are repeatedly performed.

In the fourth step, the effective price is determined by setting a brand power rank corresponding to the brand power score, calculating a brand effective price by applying a weight according to the brand power rank to the product price, And calculating the effective price for the group product by subtracting the manpower weight value from the brand weight effective price, wherein the manpower weight price is calculated by multiplying the product price by a weight corresponding to the number of the quarterly sales manpower And then calculating the actual price based on the result of the calculation.

In the fourth step, the brand power score is calculated on the basis of a technology score based on the market size and the product version of each product group. The brand power score is calculated by adding the initial value and the first branch total point in the first quarter, The total points are calculated by adding the market share score, the HE point score, and the LE point score, and the delta point is calculated from the quarter total point and the total quarterly total score The market share score is calculated by multiplying the HE market share value calculated by multiplying the value obtained by subtracting the predetermined HE average market share from the HE group market share of the corresponding group by the predetermined HE weight, LE market share calculated by multiplying the value obtained by subtracting the set LE average market share from the predetermined LE weight value Wherein the technical point is set so that, if the market demand specification is higher than the current product version, the discount point and the market demand specification are lower than the current product version of the group. / RTI >

Also, in the second step, the manager terminal sets quarterly market demand specifications, market size and preference characteristics for the high-end product (HE) and the low-end product (LE) for the simulated startup product, The service terminal provides the information for determining the product group and the product version to the participant by displaying and outputting the quarterly market requirement specification, the market size and the preference characteristic information for each product group from the manager terminal, and in the fifth step, Wherein the step of generating a financial statement comprises the steps of: calculating a product development cost corresponding to a product group, a product version, and a number of manpower determined by the service terminal in the third step and generating a financial statement by applying the product development cost; do.

In addition, in the second step, the administrator terminal equally sets basic manpower for each group, and in the third step, the service terminal performs additional employment or dismissal setting for the manpower, In the fifth step, the manager terminal computes the operating cost in proportion to the total number of manpower determined by the service terminal in the third step, and the weight value linearly decreases as the total number of employees increases And calculating the operating cost reduction by subtracting the operation cost from the calculated operating cost by finally applying the final operating cost to generate the financial statement based on the effective cost based mock start service method / RTI >

In the fifth step, the financial statements are management result information based on the decision information set by the group from the start quarter to the current quarter, and consist of a balance sheet, a profit and loss statement and a cash flow statement until the present quarter, In addition to the financial statements, the manager terminal is configured to display the management rank, market value, stock value, cash reserves, brand power, sales and profit and loss information for the previous quarter to the service terminal and display it in a dashboard form through the service terminal The method comprising the steps of:

In the fifth step, the manager terminal calculates the company stock value on the basis of the profit amount corresponding to the sales amount of each group product and the group equity ratio, and manages the group management rank information based on the company stock value, The method of the present invention is characterized by providing an effective price based simulated entrepreneur service method.

According to the present invention, in response to a participant's decision, an effective price for a product is calculated in consideration of a realistic start-up operating environment such as the size and preference characteristics of a boss, a workforce configuration, and the like. Based on the effective price, The participants will be able to make decisions about the next quarter based on the results of the quarterly analysis. As a result, the effect of decision making based on the participants' theories and practices can be felt as reality. In addition, the participant can experience the management experience through practical training in a short period of time, as well as learn the management know-how naturally.

In addition, by forming a large number of teams for the same mock-up scenarios, it is possible to encourage entrepreneurship competition for each team in a game style, thereby giving entrepreneurial education fun and promoting management mind through compromise between team members You can provide mock business services.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram showing a schematic concept of an effective price-based simulated entrepreneurial service system applied to the present invention; FIG.
FIG. 2 is a block diagram showing the internal structure of the administrator terminal 100 shown in FIG. 1 functionally separated. FIG.
FIG. 3 is a block diagram showing the internal configuration of the service terminal 200 shown in FIG. 1 functionally separated. FIG.
FIG. 4 is a flowchart for explaining an effective fee-based mock-up service according to the present invention.
FIG. 5 is a diagram illustrating information on quarterly market sizes (FIG. 5) registered for a mock start-up product; FIG.
FIG. 6 is a diagram illustrating quarterly preference information registered for a mock startup target product; FIG.
FIG. 7 is a flowchart for explaining the decision step ST400 in FIG. 4; FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described in detail with reference to the accompanying drawings. It is to be noted that like elements in the drawings are denoted by the same reference numerals whenever possible. It should be understood, however, that the terminology or words of the present specification and claims should not be construed in an ordinary sense or in a dictionary, and that the inventors shall not be limited to the concept of a term It should be construed in accordance with the meaning and concept consistent with the technical idea of the present invention based on the principle that it can be properly defined. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention, and not all of the technical ideas of the present invention are described. Therefore, It is to be understood that equivalents and modifications are possible.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram schematically showing a configuration of an effective price-based simulated entrepreneurial service system applied to the present invention; FIG.

As shown in FIG. 1, the real-price-based simulated entrepreneurial service system to which the present invention is applied includes an administrator terminal 100, a plurality of service terminals 200 (FIG. 1) for providing a simulated entrepreneurial service to a participant in cooperation with the administrator terminal 100 ). At this time, the administrator terminal 100 includes a simulation start-up engine 10 that performs a simulation of a simulation based on decision of a participant.

The manager terminal 100 and the service terminal 200 are each provided with a manager application and a service application for providing a simulated entrepreneurial service and a simulated entrepreneur service according to the present invention is performed according to execution of the corresponding application.

Also, the service terminal 200 is a terminal used by a participant who is provided with a simulated entrepreneurial service, and a plurality of service terminals 200 form one simulated entrepreneurial group (G). At this time, a plurality of simulation generation groups (G1 to GN) can be set for one simulation start-up scenario.

In addition, one service terminal 200 in a certain mock startup group can be set as a representative terminal representative of the corresponding mock startup group, and provides decision information of the corresponding group to the manager terminal 100 through the representative terminal . At this time, the service terminals 200 in the simulated entrepreneurial group can internally communicate with each other in order to discuss decision-making matters for the simulated entrepreneurship.

The administrator terminal 100 and the service terminal 200 may be devices having a communication function and a computing function of a laptop computer, a smart phone, a PDA (Personal Digital Assistant), a PMP (Portable Multimedia Player) There are no limitations on its kind.

In particular, the simulation-based entrepreneurial service system based on the effective price according to the present invention can be provided as a lecture service for entrepreneurship education at a university or an institution. In this case, the manager terminal 100 is a professor terminal for managing the entire entrepreneurial education . In addition, when a plurality of professors participate in entrepreneurship education, the professor terminal can be a representative terminal or a participant terminal of the service terminal 100, of course.

2 is a block diagram showing the internal configuration of the administrator terminal 100 shown in FIG.

2, the administrator terminal 100 includes an entrepreneurial environment setting module 110, a participant management module 120, a simulated entrepreneurship execution module 130, and a simulated entrepreneurship analysis module 140.

The entrepreneur environment setting module 110 sets the parameters for the simulated entrepreneurship and the initial values of the simulated entrepreneurship progress, and performs the progress processing for the simulated entrepreneurship. Establish a general mock-up entrepreneurial environment including the market size and preference of each product group, initial market size, product characteristics, and firm value constant for the products to be mocked.

Here, the simulated start-up parameters include at least one of an investment amount, a total number of branches, a pre-investment enterprise value, a production period, a production cost payment period, and a collection period.

In addition, the market size and the preference characteristics and the initial market size for the simulated entrepreneurship product are set for each product, country and quarter, and the product characteristics include a product name, a development period, an initial development cost and a production cost, The firm value constant is a brand power constant value to be applied to the predetermined enterprise value calculation formula.

The participant management module 120 performs overall participant management functions including participant and group registration processing, group setting of participants, and authority setting of participants. By managing the participants based on the participant registration information provided through the service terminal 200, registering the group name, i.e., the company name, and setting the participant information corresponding to the registered company name, Perform a series of company establishment processes. At this time, the initial manpower of all established companies (groups) can be set to at least three persons.

The simulated entrepreneurs execution module 130 executes the simulated entrepreneurial engine 10 for each company based on the decision information provided from the service terminal 200 and provides the management analysis information according to the simulated entrepreneurship execution. At this time, in response to a request from the service terminal 200, the simulation start-up execution module 130 provides the service terminal 200 with the pre-registered market size and preference characteristic data for the product.

The simulation start-up analysis module 140 calculates the effective price for the product on a quarterly basis based on the management result by the simulation start-up execution module 130, calculates the sales amount based on the effective price, To calculate the profit generation. Then, the management analysis result information for the corresponding quarter is generated using the profit generation portion.

In addition, the simulation start-up analysis module 140 determines the management rank of each group based on the stock value of the company and provides the management analysis result information in addition to the management analysis result information. The value of the company's stock is calculated on the basis of the earnings accrual and the stake in the group.

That is, in the present invention, company-specific management results obtained by the decision of the participants on a quarterly basis for the same simulated entrepreneurship scenario are provided in game form.

FIG. 3 is a block diagram showing the internal structure of the service terminal 200 of the participant shown in FIG. 1 functionally separated.

As shown in FIG. 3, the service terminal 200 includes a participation registration module 210, a decision module 220, an information inquiry module 230, and a startup result providing module 240.

The participation registration module 210 requests the manager terminal 200 to register the personal information of the participant (name, contact, member, and participation group).

The decision module 220 provides the manager terminal 200 with quarterly funds, decision information on product development and production, sales and personnel items in response to the information input by the participant.

At this time, the decision module 210 provides a fund management screen for inputting funds such as an angel investment, a venture capital, and a loan to a participant, and provides a development management screen for inputting initial development and development characteristics and development costs of the product , A production management screen for inputting the production amount for the developed product, a sales management screen for inputting the sales country and the quota and the unit price for the product to be produced, and the recruitment and retirement status for operating the company Provides a personnel management screen for input.

The information inquiry module 230 may collect market research reports, preference information, and quarterly finishing materials, which can help decision-making based on product development, production, and sales, based on the information input by the participants, And displays and outputs the information provided from the administrator terminal 100 in response thereto. In other words, the participant can request materials that can be helpful for decision making for company management, and can make more realistic decision making considering the market situation and management situation in reality.

The entrepreneur result providing module 240 provides business performance information on matters determined through the decision module 210 on a branch basis. The management analysis module 220 provides financial statements such as a financial statement, a profit and loss statement and a cash flow statement of the corresponding team, and provides a management result for the previous quarter in a dashboard form. Also, the start-up result providing module 240 provides the quarterly management ranking information for the group that performs the mock start-up for the same mock-up start-up scenario.

In other words, in the present invention, it is possible to experience the management experience through practical training in a short time by allowing the participant to acquire the quarterly decision-making and the realistic management result, thereby influencing the decision- Of course, it will naturally acquire management know-how.

Next, an effective fee-based simulated entrepreneurial service method according to the present invention will be described with reference to the flowchart shown in FIG.

First, a series of entrepreneurial theory education can be conducted to participants through offline courses or online courses for mock business start-up services. For example, training on analysis of balance sheet, profit and loss statement, cash flow statement and use of simulation start-up simulation tool can be conducted.

The manager application is installed in the administrator terminal 100 and the service application is installed in the service terminal 200. The participant performs the participant registration process in the manager terminal 100 using his service terminal 200, , And performs group setting processing (ST100).

Herein, in the group setting method, an arbitrary participant can register a group name, e.g., a company name, of his / her service terminal 200, and then, through the service terminal 200, The participant of the service terminal 200 registered with the company name can be set as a group representative or arbitrarily set by participants in the group.

In addition, the administrator terminal 100 may arbitrarily set a group to the service terminal 200 that has completed the participant registration processing, and set a company name and a representative terminal that represent the group in the set group.

At this time, the administrator terminal 100 manages registration information including the registered participant name, company name (belonging team), and service authority.

 In the above state, the administrator terminal 100 sets a simulation start-up parameter and a simulation start-up initial value according to a simulation start-up scenario (ST200). At this time, the mock start-up parameters can be arbitrarily set based on the current market trend of the product selected by the manager. In addition, the manager registers and manages quarterly market size and preference characteristic information on the simulated start-up target product through the administrator terminal 100 in advance. 5 and FIG. 6 illustrate the quarterly market size (FIG. 5) and the preference characteristic (FIG. 6) information registered for the mock-up target product, and the market size information is classified according to the product group (HE / LE) Respectively.

That is, the manager sets the mock start-up parameters including the market size, the product characteristics, and the brand power constant for the mock-up target product through the manager terminal 100, and also sets the mock start-up parameters including the quarterly mock start time, Set initial values for the mock startup including the number, investment, production cost payment period, production period, pre-investment enterprise value, loan ceiling amount, quarterly loan suspension period, and loan repayment period.

Here, the initial market size is divided into HE (high end) products and LE (low end) products for the mock opening products and sets the market size for each country. For example, Korean market size for HE products that are applied to mock startups can be set at $ 350,000,000. Korean market size for LE products can be set at $ 420,000,000.

The product characteristics include a development period, an initial development cost, an initial version number, and a production cost for a simulated startup product. For example, for HE products, the development period can be set to 2, the initial development cost $ 100,000, the initial version number 1, and the production cost $ 10.

The brand power constant is a numerical value of a weight corresponding to a brand image of a product group (HE or LE) in a certain country. At this time, the brand power calculation formula is set so as to take the country and the product group into account in correspondence with the product characteristics. The brand power calculation equation can be set as follows.

Here, A, B, and C are brand power constants set by the administrator. For example, the greater the brand power constant, the greater the degree of recognition and preference of the product group in a given country.

In this state, the administrator sets a branch start point through the manager terminal 100, and the manager terminal 100 provides branch start information to the service terminal 200 of each group.

The representative terminal of the group, that is, the service terminal 200, performs a decision process corresponding to the management plan in cooperation with the service terminal 200 of the participant of the group affiliation (ST300). The decision items set by the service terminal 200 include a money management item, a development management item, a production management item, a sales management item, and a personnel management item, which will be described in detail below with reference to FIG. 7 I will explain.

At this time, the service terminal 200 can receive a market survey or preference information about the simulated startup products from the manager terminal 100 by receiving a predetermined cost (subtracted from the cash reserves) (Brand power, average unit price, sales, profit and loss, sales volume, market share) of the competitors. In other words, the participant can personally analyze the market survey or the preference characteristics of the product to establish the management plan appropriately.

In addition, the service terminal 200 can receive a finishing data inquiry service from the manager terminal 100 for the currently established management plan. The closing data inquiry service provides information on the income and expenditure history of each previous quarter for the previous year. It includes quarterly cash flow chart and quarterly chart.

The service terminal 200 must complete the management plan of the group for a quarter deadline, for example, 59 minutes, and when the branch deadline is reached, the group representative service terminal 200 transmits the decision information of the planned party until the branch deadline To the administrator terminal (100).

The manager terminal 100 calculates an effective price (EP) based on the decision information for each group provided from the service terminal 200, and calculates a product sales amount in the corresponding branch based on the calculated effective price (ST 400). Here, the effective price refers to the relative feeling price of the same product perceived by the consumer. For example, for a product with a product price of $ 100, if the effective price of the company A is $ 80 and the effective price of the company B is $ 120, the consumer feels that the company A is cheaper and the company B feels more expensive. In addition, since consumers are more likely to purchase products they feel cheaper, the effective price eventually affects consumers' purchasing volume.

The effective price is calculated based on brand power and sales force.

In the process of calculating the effective price, the brand power is first scored, and the brand effective price is calculated by applying the predetermined weight to the product price corresponding to the brand power score. At this time, the brand power rank is set based on the brand power score, and the lower the weight value is given as the brand power rank is higher. For example, as shown in the following Table 1, the brand effective price is calculated by applying a weight for each brand power rank.

Brand power ranking One 2 3 4 5 Brand Weights 7% reduction 3% reduction No change. 3% increase 5% increase

Table 1 shows the brand weights for the five groups that perform the startup of the model. The brand effective price of the group product with the brand power ranking of 1 is the product price determined by the participant in the management plan establishment process in ST 400 Quot; product price x 0.07 ".

In ST300, the manpower weight value of 0.3% of the product price and 1% of the product price at the time of hiring one salesperson are calculated, and the manpower weight value And finally calculates the effective price for the group product.

On the other hand, the brand power score is calculated by adding an initial value (for example, 5) and the first branch total point in the first quarter, and a brand power score and the branch delta point in the second quarter.

The total point is calculated by summing the market share score, the HE point score, and the LE point score, and the delta point is calculated by subtracting the total branch points of the entire branch from the branch total points.

The market share score is calculated by multiplying the HE market share value obtained by multiplying the value obtained by subtracting the HE average market share from the group HE market share by the HE weight value (e.g., 10) and the average market share of the LE group in the corresponding group LE market share And calculating the LE market share value by multiplying one value by the LE weight (for example, 5).

If the market demand specification is higher than the current product version of the group (that is, if the development product specification is lower than the performance required by the market), then the market point specification If it is lower than the current product version of the group, it is set to be a discount. For example, as shown in Table 2, a technology point point score can be set.

Group Product Version - Market Requirements Specification score -2 -One -One 0 0 One One 2 2 2.5

According to Table 2, if the difference between the group product version and the market demand specification is "-2", the technology point point is "-1", which is reduced by one point at the total point.

4, the manager terminal 100 generates management analysis result information for the corresponding quarter of the group based on the product sales amount calculated based on the effective price, and provides the management analysis result information to the service terminal 200 (ST500). That is, the lower the effective price, that is, the lower the sensory price of the consumer, the higher the sales volume of the product, and the information of the management analysis result is generated.

In addition, the management analysis result information is a financial statement accumulated according to the management plan determined by the group until now, and provides a balance sheet, a profit and loss statement, and a cash flow chart from the beginning of the company to the present quarter. Also, through the dashboard at the top of the display screen of the service terminal 200, quarterly management ranks of the previous quarter, for example, the 8th quarter (two years), market value, stock value, quarterly cash reserves, quarterly brand power, Provide information on sales and profit / loss of each unit.

The service terminal 200 and the administrator terminal 100 repeatedly perform the above-described processes from ST300 to ST500 until they provide a management analysis result for the last quarter set for the simulated startup.

Thereafter, when the provision of the management analysis results up to the last quarter of the mock-up period set by the manager, for example, the eighth quarter is completed, the manager terminal 100 calculates the profit for the total mock- The final simulated entrepreneurial management ranks are calculated in consideration of the stocks of gold and stocks, and are provided to all the service terminals 200 of each group through the representative terminal (ST600).

Next, the decision step ST300 in FIG. 4 will be described in detail with reference to FIG.

First, the decision step of the service terminal 200 includes a fund management decision step ST310, a development management decision step ST320, a production management decision step ST330, a sales management decision step ST340, (ST350), and the simulation is performed through the simulation start-up engine 10 of the manager terminal 100 in response to the decision.

The fund management decision process (ST310) determines a group investment, an angel investment, a venture capital investment, and a bank loan through a service terminal (200).

At this time, the angel investment is only possible in the first quarter, and the stake to be provided to the angel investor is determined based on the predetermined enterprise value. Angel investment stake is set as (Angel investment amount) / (Initial enterprise value + Angel investment amount), and the stake is set in the range of 10 ~ 40%.

Venture capital investment can be invested by venture capital after at least one product development has been completed, and after one investment from venture capital, reinvestment can be made only after one year (4th quarter). Venture capital ownership is calculated as (VC investment amount) / (enterprise value + venture capital investment amount).

Bank loans are available once a year (in the fourth quarter), and interest on loans is set by the ratio of debt to assets. The higher the ratio, the higher the interest rate. For example, if the interest rate is less than 25%, the manager terminal 100 has the interest rate of less than 25%, 5% of the loan amount, less than 25% to 50% of the loan amount 7% 20% of the loan can be set. If it is determined that the cash held by the group can not cover the interest or the repayment, the group company will be subject to bankruptcy.

In the development and management process (ST320), the participant can select one of two product families, that is, the HE product and the LE product, to be selected and developed through the service terminal 200, and set the version for the development product group do. At this time, the participant decides the development product group and version considering that the product can be sold best when the product specification meets the market demand.

 Here, the degree of product development depends on the predetermined version, and the version of each product group is divided into 5, 1, 2, 3, 4, 5, and the higher the version number of the manager terminal 100, It is judged that it has excellent specifications and the development cost is set high. Table 3 shows the development cost for each product group (HE / LE) according to the version.

version HE development cost LE development cost One 100,000 50,000 2 200,000 100,000 3 500,000 300,000 4 1,000,000 500,000 5 1,500,000 1,000,000

Also, in the development management decision process (ST320), the participant sets the workforce through the service terminal 200, and the manager terminal 200 reduces the development cost according to the number of the development executives / employees set in the development management decision process (ST320) Apply to management analysis. That is, the amount of development cost reduction depending on the manpower can be calculated by the following equation (2).

The production management decision process (ST330) is possible from the next quarter after completion of development, and the production cost is fixedly set according to the product group regardless of the product version. For example, $ 10 for HE products and $ 5 for LE products. However, in the present invention, the manager terminal 100 can be set to any one product group, for example, an LE product.

The sales management process (ST340) can establish a sales plan for each product and each country, and sets a quarter, a unit price, a sales amount, and a sales amount for each product. Sales management, or marketing, is as important as the development and production of a product. The company's brand power will rise as well as affect product sales. The important variables of sales are the size of the market and the sales price of the products. Participants should aim for more profits in order to maximize the value of the company, and because the price should not be too high for the products to sell well, Decide to mobilize knowledge and keep the balance between them appropriately.

The personnel management decision process (ST350) is basically composed of one representative, one development worker, and one salesperson, and the participant additionally hires or dismisses officers and employees. Employees can be classified into three types of jobs: development, sales, and general affairs. Employees' annual salary is set to rise by 10% each year.

In addition, when dismissing officers and employees, the amount equivalent to one-half of the annual salary is discharged. At this time, the initial labor costs of the representative, officers and staff are fixed. For example, the first and second officers' salaries are $ 60,000 and $ 30,000, respectively.

Then, the manager terminal 100 calculates an additional cost, that is, an operation cost, which is generated in proportion to the number of employees determined in the personnel management decision process (ST350), and applies it to the management analysis. At this time, the operating cost is basically set at 20% of the total labor cost, and the operation cost is reduced corresponding to the number of the general affairs staff. The amount of operation cost savings according to the number of secretary staff is shown in Equation 3.

Here, Y is set to "0.5" in the case of the first addition, and decreases linearly thereafter to become "0" Y is set to a value in the range of "0 to 0.5 ".

On the other hand, in the above embodiment, the administrator terminal is configured to set a plurality of groups consisting of a plurality of service terminals for the same mock-up start-up scenario, and to communicate with the manager terminal through the representative terminals of each group System, it is also possible to set up each service terminal as one group in the manager terminal and to perform a mock-up start-up service for each of the participants using the corresponding service terminal.

Further, as another embodiment, a plurality of simulated entrepreneurial scenarios are provided in the manager terminal, and a participant selects a simulated entrepreneurial scenario through the service terminal, a simulated entrepreneurial group for each simulated entrepreneurial scenario is set, and each simulated entrepreneurial group It is also possible to provide management analysis results including management financial statements and management ranks for the group participants.

100: administrator terminal, 110: startup environment setting module,
120: participant management module, 130: simulation start-up execution module,
140: Mock Startup Analysis Module,
200: service terminal, 210: participation registration module,
220: decision module, 230: information inquiry module,
240: Providing a startup result module,
10: Mock start-up engine.

Claims (7)

And a manager terminal for performing a simulation of entrepreneurship by performing a simulation of entrepreneurship based on the decision information of a participant provided from the service terminal. In addition, A method for providing a simulated entrepreneurial service based on an effective price,
A first step of registering participant information provided from a service terminal in an administrator terminal and setting a plurality of groups consisting of at least one participant for one simulated entrepreneurial scenario;
In the manager terminal, we set up mockup start-up parameters including the investment amount for the start-up of the mock-up business, the total number of branches in progress, the initial enterprise value before investment, and the market demand specification for each product group. In addition, A second step of setting an initial value of a simulation start-up process,
During the period from the start to the end of the quarter set by the administrator terminal, the service terminal sends decision information to the manager terminal in the branch unit including the input funds for the corresponding branch provided from the participants and the product development, product production, The decision information provided to the participant in the service terminal includes a third step including a product version and a number of sales personnel,
The brand power of the mock-up target product is scored in the manager terminal, and the effective price of the corresponding quarter for the product is calculated by applying the manpower weight corresponding to the brand power score and the sales manpower number to the product price of each group, A fourth step of calculating a product sales volume for the corresponding quarter based on the effective price,
And generating a financial statement based on the quarterly sales volume based on the effective price at the manager terminal and providing the financial statement to the service terminal,
Wherein the third to fifth steps are repeatedly performed so as to correspond to the total number of branches set by the administrator terminal in the second step.
The method according to claim 1,
In the fourth step,
Setting a brand power rank to correspond to a brand power score, calculating a brand effective price by applying a weight according to a brand power rank to a product price, and assigning a lower weight to a brand power rank,
Calculating an effective price for the group product finally by subtracting the manpower weight value from the brand weighting effective price, and calculating the manpower weight price by multiplying the product price by a weight corresponding to the number of the quarterly sales manpower, Wherein said method comprises the steps of:
3. The method according to claim 1 or 2,
In the fourth step, the brand power score is calculated based on the technology point based on the market size and the product version of each product group.
The brand power score is calculated by summing up the initial value and the first quarter total point in the first quarter, and the brand power score and the branch delta point in the second quarter,
The total points are calculated by summing the market share score, the HE point score, and the LE point score, and the delta point is calculated by subtracting the total branch points of the entire branch from the branch total points,
The market share score is calculated by subtracting the HE market share value calculated by multiplying the value obtained by subtracting the predetermined HE average market share from the HE group market share of the corresponding group by the predetermined HE weight and the LE average market share predefined in the corresponding group LE market share The LE market share value calculated by multiplying one value by the predetermined LE weight value,
Wherein the technical point is set so that, if the market demand specification is higher than the current product version, the discount point and the market demand specification are lower than the current product version of the group.
The method according to claim 1,
In the second step, the manager terminal sets a quarterly market demand specification, a market size and a preference characteristic for a high-end product (HE) and a low-end product (LE)
In the third step, the service terminal receives the quarter-based market requirement specification for each product group, the market size and the preference information from the manager terminal, and displays and outputs information for determining the product group and the product version,
In the fifth step, the manager terminal calculates the product development cost corresponding to the product group, product version, and manpower determined by the service terminal in the third step, and generates the financial statement by applying the product development cost. Mock - up service method.
The method according to claim 1,
In the second step, the administrator terminal equally sets a basic attraction for each group,
In the third step, the service terminal performs an additional employment or dismissal setting for a workforce, and selectively sets a position and a job for a workforce,
In the fifth step, the manager terminal computes an operating cost in proportion to the total number of manpower determined by the service terminal in the third step, and calculates the operating cost weight, which is set so that the weight value linearly decreases as the total number of employees increases, To calculate the operating cost reduction amount, subtracting the operating cost from the calculated operating cost, finally determining the operating cost, and generating the financial statement by applying the final operating cost.
The method according to claim 1,
In the fifth step, the financial statements are the management result information based on the decision information set by the group from the start quarter to the current quarter, and consist of the balance sheet, the profit and loss statement, and the cash flow statement until the current quarter,
In addition to the financial statements, the manager terminal is configured to display the management rank, market value, stock value, cash reserves, brand power, sales and profit and loss information for the previous quarter to the service terminal and display it in a dashboard form through the service terminal The method comprising the steps of:
The method according to claim 1,
In the fifth step, the manager terminal calculates the company stock value based on the profits corresponding to the sales volume of each group and the group equity ratio, and provides the management rank information of each group based on the company stock value to the service terminal together with the financial statements Based on the actual price.

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