KR20190004254A - System and method for providing advertisement - Google Patents

Abstract

Disclosed is a system for providing an advertisement. More specifically, the present invention relates to an advertisement providing system and method for allowing an individual to easily create and utilize advertisement contents by using a mobile terminal or the like. According to an embodiment of the present invention, an individual can easily produce and manage advertisement contents by using a mobile terminal, and can utilize the advertisement contents for advertisement, earn points to make a profit, and can instantly reproduce the advertisement contents through the display means provided at their own company, so that the advertisement effect can be maximized. The advertisement providing system comprises: a main server connected, by an information communications network, to a first mobile terminal and a second mobile terminal which performs generation/provision of advertisement contents and review information, respectively; and an outdoor display device receiving and displaying the advertisement contents from the main server, wherein the main server includes: an advertisement contents registration unit; a review sharing unit; a member information management unit; an advertisement matching unit; a business link unit; and a point management unit.

Description

[0001] SYSTEM AND METHOD FOR PROVIDING ADVERTISEMENT [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement providing system, and more particularly, to an advertisement providing system and method for enabling an individual to easily produce and utilize advertisement contents using a mobile terminal or the like.

With the development of information and communication technologies, electronic commerce on-line has implemented almost all business methods that occur on off-line across various industries. Due to the activation of online e - commerce, the size of the advertisement market is growing, and various formats of advertisements are being produced and distributed.

 In particular, in recent years, various types of online advertising methods have been proposed, which can produce and distribute personal digital contents by photographing moving pictures using electronic information devices owned by individuals such as UCC (User Created Contents) . This is an example of providing effective advertisement contents at a very low production cost compared with the conventional one.

However, online advertising methods are still burdensome to advertisers such as individuals and self-employed, and it is not easy to post advertisements for goods or services that they own online.

Particularly, the main reason why the above-mentioned method of using an image or video produced by an individual as advertisement contents is not activated is that the advertisement contents are traded only in the form of being sold and provided by an advertisement specialist such as a digital content transaction, Even if an attempt is made to produce an advertisement to be used directly by the manufacturer, there is a limit to how an individual without expert knowledge can produce contents according to a predetermined format.

In addition, in order to use the advertisement content produced by the specialized company, a reproduction means for reproducing the advertisement content immediately is required to be provided to the company, but there is a problem that the optimum reproduction means does not exist so far.

Korean Patent Publication No. 10-2014-0109561 Korean Patent Publication No. 10-2012-0095523

The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for an advertisement service, in which an individual operating a business can easily produce advertisement contents using his or her mobile terminal, There is a problem in providing an advertisement providing system and a method for allowing a user to reproduce an advertisement.

In order to solve the above problems, an advertisement providing system according to an embodiment of the present invention includes a mobile terminal including a recording medium on which an application program for photographing an image or a moving picture to produce an advertisement content is recorded; A main server for receiving and registering the advertisement contents; And an outdoor display device for receiving and reproducing advertisement contents from the main server.

Wherein the mobile terminal comprises: an advertisement generation module for providing an editing tool for producing advertisement contents based on any one of a photographed image and a moving image; An advertisement management module for setting addition and deletion of the produced one or more pieces of advertisement content; And an advertisement sharing module for generating and providing review information related to the advertisement content to the main server.

Wherein the main server comprises: an advertisement content registration unit for receiving the advertisement content and registering the advertisement content in a system; A member information management unit for generating, updating and providing member information of a user registered in the system; An advertisement matching unit for matching the advertisement contents with the member information; And a vendor interlocking unit operable to interlock with the terminal and the outdoor display device of the vendor in accordance with the member information matched with the advertisement content.

And the advertisement content registration unit sets and shares the registered advertisement contents according to the request of the mobile terminal.

Wherein the main server comprises: a review sharing unit for receiving review information on advertisement contents shared from the mobile terminal and registering the review information; And a point management unit for referring to the membership information and giving an electronic point to a user account that has registered the review information.

And the main server provides an extended source for producing the advertisement content according to a request of the mobile terminal.

Wherein the outdoor display comprises: a first advertisement unit for reproducing the advertisement content; And a second advertisement unit including a plurality of LED lamps which are driven independently from the first advertisement unit.

The first advertisement unit includes an interface connected to an external input device and receiving an input; A display for displaying the advertisement content; A control device which receives the advertisement content and controls the display to display the received advertisement content; And a power supply unit for supplying driving power to the LED lamp and the display.

According to another aspect of the present invention, there is provided an advertisement providing method comprising: receiving advertisement contents from a mobile terminal; Registering the advertising content in a system; Matching the member information with the advertisement content; Determining a company corresponding to the advertisement content according to the matched member information, and interworking with the terminal and the outdoor display device of the vendor; And providing the advertisement content to the terminal and the outdoor display device of the vendor.

In addition, an advertisement providing method according to an embodiment of the present invention includes: receiving review information on advertisement contents shared from a mobile terminal; Registering the review information in a system; And matching the member information with the review information, determining the user according to the matching member information, and assigning the electronic point to the corresponding user account.

According to the embodiment of the present invention, an individual can easily produce and manage advertisement contents by using a mobile terminal, and can utilize the advertisement contents for advertisement, earn points to earn profit, So that the advertisement effect can be maximized.

1 is a diagram illustrating an overall structure of an advertisement providing system according to an embodiment of the present invention.
2 is a diagram illustrating a configuration of a mobile terminal according to an embodiment of the present invention.
3 is a diagram illustrating a structure of a main server of an advertisement providing system according to an embodiment of the present invention.
FIG. 4A is a view showing an external structure of an outdoor display device used in an advertisement providing system according to an embodiment of the present invention, and FIG. 4B is an internal structure of the outdoor display device of FIG. 4A.
FIG. 5A is a diagram illustrating an advertisement providing method according to an embodiment of the present invention, and FIG. 5B is a diagram illustrating a method of registering review information in an advertisement providing method according to an embodiment of the present invention.
6 is a sequence diagram illustrating an advertisement providing method according to an embodiment of the present invention.
7A to 7C are views showing an example of a mobile terminal screen of an advertisement providing system according to an embodiment of the present invention.
8 is a diagram illustrating an example of an outdoor display device of an advertisement providing system according to an embodiment of the present invention.

Prior to the description, when an element is referred to as being "comprising" or "including" an element throughout the specification, it is to be understood that the element may be further comprised of other elements . The term " Unit ... " and "Module" in the specification mean a unit for processing at least one function or operation, And a combination of software.

Furthermore, the term "embodiment" is used herein to mean serving as an example, instance, or illustration, but the subject matter of the invention is not limited by such example. It is also to be understood that the terms "including, "" having, "and other similar terms are used, but that they do not exclude any additional or different components when used in the claims, Quot; is < / RTI > used in a manner similar to the term " Comprising ".

The various techniques described herein may be implemented with hardware or software, or may be implemented with a combination of both, where appropriate. As used herein, terms such as "Unit," "Module," "System," and the like are likewise equally applicable to computer-related entities, It can be handled as equivalent to the software at the time of execution. For example, a program module may be composed of one component or a combination of two or more components. Further, in the present invention, both the application program and the hardware executed in the server or the terminal can be configured on a module basis, and can be recorded in one physical memory or distributed among two or more memories and recording media.

Hereinafter, an advertisement providing system and method according to a preferred embodiment of the present invention will be described with reference to the drawings.

1 is a diagram illustrating an overall structure of an advertisement providing system according to an embodiment of the present invention.

1, an advertisement providing system according to an embodiment of the present invention includes a mobile terminal 100 including a recording medium on which an application program for creating an advertisement content by photographing an image or a moving picture is recorded, a main server 100 for receiving and registering the advertisement content, (200), and an outdoor display device (300) for receiving and reproducing the advertisement contents from the main server (200).

The mobile terminal 100 is connected to a camera device capable of photographing an image or a moving picture for use by a user registered in the main server 200 as a self- And a communication means for transmitting and receiving data to and from the main server 200. The main server 200 also has a function of uploading advertisement contents in cooperation with the main server 200 and creating review information on other shared advertisement contents And a portable computing device in which an application program that can be executed is installed.

In particular, the mobile terminal 100 may be classified into a first mobile terminal 101 that generates and provides advertisement contents and a second mobile terminal 102 that generates and provides review information according to its role, The same terminal may be arbitrarily classified according to the intention of the user.

The main server 200 manages the member information in cooperation with the mobile terminal 100 and transmits the created advertisement contents to the terminal of the corresponding company And transmits it to the outdoor display device 300 so that the user can reproduce his or her advertisement contents in the company.

In addition, when the second mobile terminal 102 provides the review information for the advertisement contents registered in the system, the main server 200 gives the electronic point replacing cash to the account of the user.

In order to smoothly perform such functions, the main server 200 is equipped with a high-performance microprocessor and a large-capacity data storage device (not shown) so as to process member management, advertisement content registration and transmission functions for a large number of users, And a computing device. In addition, the main server 200 may be connected to the administrator terminal 103 managed by an operator operating the system locally or via the Internet.

The outdoor display device 300 is an apparatus that can receive advertisement contents from the main server 200 through an information communication network and display the advertisement contents through a mounted display, and is installed in a company to receive the service. The user of the company that produced the advertisement contents through the outdoor display device 300 can utilize the advertisement contents substantially.

The outdoor display device 300 can directly receive and reproduce the advertisement content from the main server 200, but can perform advertisement reproduction by being controlled by the business terminal 400 provided in the company.

According to the above-described structure, in the advertisement providing system according to the embodiment of the present invention, not only the company operator, that is, the self-employed person and the advertiser can directly produce and share the advertisement and utilize the advertisement information, By registering and earning electronic points, the advertiser and the general public can be expected to benefit from the service.

Hereinafter, a structure of a mobile terminal used in an advertisement providing system according to an embodiment of the present invention will be described with reference to the drawings.

2 is a diagram illustrating a configuration of a mobile terminal according to an embodiment of the present invention.

Referring to FIG. 2, the mobile terminal 100 according to the embodiment of the present invention includes an advertisement generation module 110 that provides an editing tool for creating advertisement contents based on any one of a photographed image and a moving image, An advertisement management module 120 for setting addition and deletion of one or more advertisement contents, and an advertisement sharing module 130 for generating and providing review information related to the advertisement contents to the main server.

The advertisement generation module 110 generates a predetermined advertisement content based on an image or a moving image photographed through the camera device of the mobile terminal 100. [ The advertisement generation module 110 provides an editing tool capable of editing an image or a moving image, and the user can create an advertisement content of his / her own through icon selection and text input on the editing tool.

The advertisement management module 120 enables a user to manage a plurality of advertisement contents generated through the advertisement creation module 120. [ Through the advertisement management module 120, the user can create a plurality of advertisement contents within a predetermined authority, add new advertisement contents to the existing created advertisement contents, or delete the stored advertisement contents.

The advertisement sharing module 130 plays a role of sharing the advertisement contents created by the user with other users on the main server or inputting the review information into the advertisement contents shared by other users.

Through the mobile terminal 100 having the above-described structure, the advertisement providing system of the present invention can receive advertisement contents produced by a company user, receive advertisement information, and receive review information on the shared advertisement contents.

Hereinafter, a main server of an advertisement providing system according to an embodiment of the present invention will be described with reference to the drawings.

3 is a diagram illustrating a structure of a main server of an advertisement providing system according to an embodiment of the present invention.

3, the main server 200 according to the embodiment of the present invention includes an advertisement content registration unit 210 for receiving the advertisement content from the first mobile terminal 101 and registering the advertisement content in the system, A member information management unit 220 for generating, updating and providing the user's member information, an advertisement matching unit 230 for matching the advertisement content with the member information, and a corresponding company according to the member information matched with the advertisement content A vendor terminal 400, and a vendor linkage unit 250 linked to the outdoor display device.

In addition, the main server 200 includes a review sharing unit 270 for receiving and registering review information on advertisement contents shared from the second mobile terminal 102, and a user account for registering the review information with reference to the member information And a point management unit 280 for giving electronic points.

In detail, the advertisement content registration unit 210 registers the advertisement content in the system when the advertisement content is provided from the mobile terminal 101 of the business user. In the advertisement providing system of the present invention, it is required to identify to which company the advertisement contents are to be transmitted. For this, all the advertisement contents created in the mobile terminal 100 must be registered and matched according to the member information.

In addition, the advertisement content registration unit 210 may share and register the registered advertisement contents at the request of the mobile terminal 101, and the shared advertisement contents may be provided to the other mobile terminals 102 to receive the review information.

The member information management unit 220 performs management functions such as creating, updating, and providing the member information of the registered users. The member information includes information on a company to be provided at the time of using the advertisement contents when providing the service. The member information management unit 220 manages the company information as well as personal information of users, The user identification process of the city will provide the necessary information.

Further, the member information may include a description of the electronic point according to the advertisement review preparation.

The advertisement matching unit 230 matches the registered advertisement contents and the member information to determine the company terminal 400 to be linked with. Referring to the member information, the user of the first mobile terminal 101 that has provided the advertisement contents and the business terminal 400 specified by the user can be determined, and the advertisement matching unit 230 can search the business information And informs the company interworking unit 250 of the result.

In addition, when the review information is provided from the second mobile terminal 102, the advertisement matching unit 230 may match the corresponding advertisement content to provide review information related to the advertisement content, Thereby determining the user of the mobile terminal 102 that has provided the review information and giving the electronic point to the account.

The vendor interworking unit 250 transmits the advertisement contents to the vendor determined by the advertisement matching unit 230 in cooperation with the vendor terminal 400. [ In addition, although not shown, the vendor interworking unit 250 may transmit the advertisement contents to not only the business terminal 400 but also an outdoor display device (300 of FIG. 1) installed in the vendor.

The DB 260 serves to store member information, registered advertisement contents, and review information. In addition, various data necessary for driving the main server 200 may be stored in the DB 260.

In addition, the main server 200 may include a review sharing unit 270 and a point management unit 280 for a review information providing service.

The review sharing unit 270 receives the review information from the second mobile terminal 102 with respect to the shared advertisement contents, and registers the received review information. At this time, the review sharing unit 270 requests the advertisement matching unit 230 to match the review information with the corresponding advertisement content so as to utilize the review information when using the advertisement content, and to determine the account of the user by matching with the member information do.

The point management unit 280 serves to give an electronic point to the user who has registered the review information. In addition, when the user of the first mobile terminal 101 wants to increase the number of the advertisement contents use or to use the additional service, the point management unit 280 may use the user's account as cash do.

Although not shown, the main server 200 includes layout samples, images, graphic effects, icons, and the like for editing the advertisement contents at the time of producing the advertisement contents, at the request of the first mobile terminal 101 (Not shown) that provides an extended source to the user.

According to the above-described structure, the main server 200 according to the embodiment of the present invention transmits the advertisement contents provided from the first mobile terminal 101 to the business terminal 400 of the corresponding company, , The review information provided from the second mobile terminal 102 is matched to the advertisement content and the electronic point is paid, thereby providing benefits to both the business user and the general user and inducing utilization of the service.

Meanwhile, the advertisement providing system according to the embodiment of the present invention can reproduce through the outdoor display device provided in the company when using the registered advertisement contents, and the structure of the outdoor display device of the present invention will be described below.

FIG. 4A is a view showing an external structure of an outdoor display device used in an advertisement providing system according to an embodiment of the present invention, and FIG. 4B is an internal structure of the outdoor display device of FIG. 4A.

4A and 4B, the outdoor display device 300 of the present invention includes a first advertisement unit 310 for reproducing advertisement contents and a plurality of LED lamps 322 for driving independently of the first advertisement unit 310 And a second advertisement unit 320 including the second advertisement unit 320.

In the outdoor display device 300, the first and second advertisement units 310 and 320 are coupled to each other by a separate appearance frame, and the first and second advertisement units 310 and 320 are connected to each other through a coupling structure 318 provided at one side of the first advertisement unit 310 And may be installed in a manner such that screws (319) are fixed to a wall of the company, similar to an external signboard. The second advertisement unit 320 may be disposed above the first advertisement unit 310, and the business logo 321 may be printed on the front side.

The first advertisement unit 310 reproduces the advertisement content provided from the main server, and repeatedly reproduces the advertisement content over the entire front side at a predetermined cycle. In detail, the first advertisement unit 310 includes an interface 311 connected to a business terminal and receiving an input, a display 314 displaying the advertisement content, a display unit 314 receiving the advertisement content, And a power supply unit 317 for supplying driving power to the LED lamp 322 and the display 314 of the second advertisement unit 320. The control unit 315 controls the display 314 to control the display unit 314,

Here, the interface 311 may be connected to an external input device such as a keyboard or a mouse in a wired or wireless manner, and the administrator can control the operation of the control device 315 or change the setting through the external device.

The display 314 may be comprised of thin film displays such as LCDs and OLEDs and a 32 inch to 42 inch large display may be used to enhance visibility from the outside.

The control device 315 controls the display device 314 to display the advertisement content through connection with the business terminal through the information communication network, advertisement content from the main server, and the like. The control device 315 is a small- Device may be used.

The second advertisement unit 320 may be configured such that a plurality of LED lamps 322 are arranged in the interior of the second advertisement unit 320 so that the logo 321 can be easily recognized from outside when the outdoor display device 300 is driven.

According to this structure, the outdoor display device of the present invention effectively exposes the advertisement contents provided from the main server to the outside.

Hereinafter, an advertisement providing method through a system according to an embodiment of the present invention will be described with reference to the drawings.

FIG. 5A is a diagram illustrating an advertisement providing method according to an embodiment of the present invention, and FIG. 5B is a diagram illustrating a method of registering review information in an advertisement providing method according to an embodiment of the present invention. In the following description, the executing entity for each step is the main server and the constituent parts of the advertisement providing system of the present invention even if there is no separate description.

Referring to FIG. 5A, an advertisement providing method according to the present invention includes: receiving advertisement contents from a mobile terminal (S100), registering the advertisement contents in a system (S110) (S130) of judging a company corresponding to the advertisement content according to the matched membership information, and interworking with the terminal and the outdoor display device of the vendor (S130) (S140) to the terminal and the outdoor display device of the vendor.

The step of receiving the advertisement content from the mobile terminal (S100) and registering the advertisement content in the system (S110) includes the step of receiving the advertisement content created by the mobile terminal through the information communication network, Registration in the system for provision.

Next, matching the member information with the advertisement content (S120) is a step of matching the member information with the advertisement content by requesting the advertisement matching unit to the member information management unit.

Next, in step S130, the business linkage unit determines whether the company corresponds to the advertisement content according to the matched membership information, and interoperates with the terminal and the outdoor display device of the business partner in step S130. It is a step of judging a company to transmit the advertisement contents and interlocking with the terminal of the company.

The step S140 of providing the advertisement contents to the terminal and the outdoor display device of the vendor includes transmitting the advertisement contents through the information communication network to the vendor terminal and the outdoor display device installed in the vendor to be.

In addition, the advertisement providing system according to the embodiment of the present invention can create review information about advertisement contents shared by general users. Referring to FIG. 5B, (S210) of registering the review information in the system (S210), matching the member information with the review information, determining the user according to the matched member information, and assigning the electronic point to the user account (S220).

The step (S200) of receiving the review information for the advertisement contents shared from the mobile terminal is a step for receiving the review information generated by the mobile terminal through the information sharing network of the review sharing part.

In step S210, the review sharing information is registered in the system by requesting the advertisement matching unit to match the corresponding advertisement content.

In the step S220, the review share unit requests the advertisement matching unit to match the member information with the member information, and the step S220 of determining the user according to the matching member information by matching the member information and the review information, And the point management unit gives the electronic point to the account of the user.

Hereinafter, the advertisement providing method of the present invention will be described in more detail with reference to a sequence diagram according to a driving procedure between elements of an advertisement providing system of the present invention with reference to the drawings.

6 is a sequence diagram illustrating an advertisement providing method according to an embodiment of the present invention. In the following description, for the sake of convenience of description, a user who wants to produce an advertisement and a user who wants to create review information are divided into first and second mobile terminals 101 and 102, respectively.

6, a user of a company using an advertisement service creates predetermined advertisement contents using his / her first mobile terminal 101 and provides the advertisement contents to the main server 200 through an information communication network (S301 ).

Accordingly, the main server 200 registers the provided advertisement contents in the system (S311), matches the member information of the user with the advertisement contents to determine the service target company (S312) 400) to provide advertisement contents (S313).

The company terminal 400 receiving the advertisement contents registers it in the terminal (S321) and transmits it to the outdoor display device 300 (S322). Accordingly, the outdoor display device 300 displays the transmitted advertisement contents (S331).

In addition, the user who wants to input review information requests the advertisement content shared through the second mobile terminal 102 and receives the list (S340). Then, at the second mobile terminal 102, And selects one of them to generate an advertisement review to generate review information (S341).

Next, the second mobile terminal 102 provides the generated review information to the main server 200 (S342), and the main server 200 registers the received review information in the system (S343). Then, the user information is matched with the review information, the user is determined according to the matching member information, and an electronic point is assigned to the user account (S344).

According to the above-described procedure, the advertisement providing method of the present invention registers and provides the advertisement contents produced by the individual, and receives the review information and gives the points.

Hereinafter, the technical idea of the present invention will be described with reference to an example of a screen of a mobile terminal of an advertisement providing system according to an embodiment of the present invention, with reference to the drawings. In the following description, each screen and windows are implemented by respective modules constituting the mobile terminal.

7A to 7C are views showing an example of a mobile terminal screen of an advertisement providing system according to an embodiment of the present invention.

First, referring to FIG. 7A, the mobile terminal 100 of the present invention may provide an initial screen W100 including a plurality of menus according to execution of an application program.

Describing the screen configuration of the initial screen, the member information including the electronic point information paid to the logged-in user of the currently running application program may be displayed on the upper side, and a screen corresponding to the selected function may be displayed below .

The drawing is a sub menu of the advertisement production function, and includes an 'image advertisement creation' button and a 'video advertisement creation' button for executing an advertisement production function using a still image and a video, And 'Design Store' button for downloading a pre-made sample and using it for advertisement production.

FIG. 7B shows a list screen W110 of a plurality of advertisement contents created by a user and stored in the mobile terminal 100, as an example of a screen displayed when the advertisement management function is selected. The user can perform management operations such as addition or deletion to the advertisement contents in the list screen W110.

7C shows an example of the list screen W120 displayed when the advertisement sharing function is selected. When the user wants to create review information on the advertisement contents in the system, the user inputs keywords using the search window, 100 receives the advertisement contents registered in the system from the main server, classifies them according to the category, and displays them on the list screen W120. The user can select any one of the advertisement contents on the list, input the review information, and receive the electronic points corresponding to the selected review contents.

8 shows an example of an outdoor display device of an advertisement providing system according to an embodiment of the present invention.

8, the outdoor display device 300 of the present invention may be installed in a state of being fixed to the wall Wa and reproduce the advertisement contents through the display 314 of the first advertisement part 310 . Here, the display area of the display 314 may be divided into a predetermined number, and the advertisement contents may be displayed in the upper area and the external advertisement contents 3141 may be displayed in the lower area.

In addition, the second advertisement unit 320 can be driven separately from the first advertisement unit 310, and the company logo or other advertisement contents on the front can be easily viewed from the surroundings according to the light emission of the LED lamp inside have.

Although the preferred embodiments of the present invention have been disclosed for illustrative purposes, those skilled in the art will appreciate that various modifications, additions and substitutions are possible, without departing from the scope and spirit of the invention as disclosed in the accompanying claims. That is, it is obvious that various modifications and variations can be made without departing from the scope of the technical idea of the present invention by anyone having ordinary skill in the art.

100, 101, 102: mobile terminal 103: administrator terminal
200: main server 300: outdoor display device
400: company terminal

Claims (1)

A first mobile terminal for generating and providing advertisement contents and a main server connected to the second mobile terminal for creating and providing review information through an information communication network to receive and register the advertisement contents; And
And an outdoor display device for receiving and reproducing advertisement contents from the main server,
Wherein the main server comprises:
An advertisement content registration unit for receiving the advertisement content from the first mobile terminal and registering the advertisement content in the system;
A review sharing unit for receiving and registering review information from the second mobile terminal;
A member information management unit for generating, updating and providing member information of a user registered in the system;
An advertisement matching unit for matching the advertisement contents with the member information, determining the user of the second mobile terminal providing the review information by referring to the member information, and giving the electronic point;
A company interworking unit for determining a corresponding company according to the member information matched with the advertisement content and transmitting the advertisement contents to the business terminal or the outdoor display device; And
A point management unit for assigning an electronic point to a user who has registered the review information, and for subtracting an electronic point when the user of the first mobile terminal wishes to increase the number of usage of the advertisement content or use the additional service,
And an advertisement providing system.

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