KR20180118389A - Method and apparatus for providing data based on subscription model - Google Patents

Abstract

Disclosed is a method for providing data based on a subscription model. The method for providing data based on a subscription model comprises: a step (a) of a subscription model server receiving customer information of a user from a terminal of a franchise, and transmitting subscription model information corresponding to the customer information to the terminal of the franchise; a step (b) of the subscription model server receiving a payment history of the user from the terminal of the franchise, and generating data by analyzing the payment history; and a step (c) of the subscription model server transmitting the generated data to a terminal of a manager. The subscription model information is information related to the subscription model providing a first product or a first service at a predetermined cycle during a predetermined period.

Description

METHOD AND APPARATUS FOR PROVIDING DATA BASED ON SUBSCRIPTION MODEL [0002]

The present invention relates to a method and apparatus for providing data based on a subscription model. More particularly, the present invention relates to a method of analyzing sales data of a user who subscribes to a subscription model, providing analyzed data, and a device performing the method.

Conventionally, various types of advertisement messages are provided to users through a web page or a social network service (SNS). However, these advertising methods are not optimized for delivering ads to specific users. Therefore, advertising randomly and in large quantities is the only way to increase the effectiveness of advertising.

These ineffective advertising methods are rather detrimental to user participation. In other words, there is a limit to turn the customer's visit to the offline store due to advertisement. Users are likely to react, such as "I will do the same thing again soon", "I'll write next", "Free", "I'm sorry for free." In other words, customers are sensitive to small benefits or promotions, but they are less willing to give them for free. This makes advertising more efficient.

In order to solve the problem of ineffective advertising, a member-specific marketing method that can increase the willingness to use is needed. In other words, there is a need for a member-only marketing method that enables a customer to join a subscription model in order to enjoy economic benefits and to actively use the subscription model.

In particular, there is a need to construct a separate platform (platform) to support such member-specific marketing methods, and to provide a method of analyzing the sales generated by the users subscribed to the subscription model, analyzing them, and providing the analyzed data .

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method and apparatus for providing data based on a subscription model.

The technical problems of the present invention are not limited to the above-mentioned technical problems, and other technical problems which are not mentioned can be clearly understood by those skilled in the art from the following description.

A method for providing data based on a subscription model according to an embodiment of the present invention, the method comprising: (a) receiving subscription model information corresponding to the customer information from a subscription model server, To a terminal of the terminal; (b) the subscription model server receiving the payment details of the user from the terminal of the merchant, analyzing the payment details, and generating data; And (c) transmitting, by the subscription model server, the generated data to a terminal of an administrator, wherein the subscription model information includes a subscription model for providing a first product or a first service at a predetermined period during a predetermined period, .

Preferably, the step (a) further includes receiving the customer information and the identifier of the franchisee, transmitting the subscription model information corresponding to the customer information and the identifier of the franchisee to the terminal of the franchisee . ≪ / RTI >

Preferably, the step (a) may include the step of the terminal of the merchant receiving the barcode or QR code including the identifier of the user from the terminal of the user through the reader.

The step (a) may include the step of the terminal of the merchant receiving the identifier of the user from the terminal of the user through RFID (Radio Frequency Identification) or NFC (Near Field Communication) have.

Preferably, the step (a) may include transmitting subscription model information including coupon information and point information to a subscriber terminal to the subscriber terminal.

Preferably, the step (b) further comprises receiving a payment history further including a second product or a second service purchased by the user other than the first product or the first service provided in the subscription model, And analyzing a correlation between the product or the first service and the purchase pattern of the second product or the second service.

Preferably, the step (c) may automatically design a second subscription model that provides a second product having a correlation coefficient r equal to or greater than a predetermined value for a predetermined period at a predetermined period, As shown in FIG.

Preferably, the step (c) includes a step of automatically calculating the price of the second subscription model based on the price of the subscription model and the price of the second commodity, and further transmitting the calculated price to the terminal of the administrator .

Preferably, before the step (a), (d) the subscription model server receives a subscription request from the terminal of the subscriber to the subscription model and, based on the user's customer information in response to the subscription request, And transmitting the generated barcode or QR code to the terminal of the user.

An apparatus for providing data according to an embodiment of the present invention includes a network interface; One or more processors; A memory for loading a computer program executed by the processor; And a storage for storing information on a subscription model for providing a first product or a first service in a predetermined period during a predetermined period of time, the computer program comprising: (a) receiving customer information of a user from a terminal of the merchant; An operation of transmitting subscription model information corresponding to the customer information to the terminal of the affiliate shop; (b) an operation of receiving the payment details of the user from the terminal of the merchant, analyzing the payment details, and generating data; And (c) transmitting the generated data to the terminal of the administrator.

The effects according to the present invention are as follows.

A subscription model targeting a specific user can be provided, thereby increasing the on / off-line visit rate and providing an advertisement platform in which such advertisement effect leads to additional sales. In addition, the additional sales generated by the subscription model can be aggregated, analyzed and provided.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood to those of ordinary skill in the art from the following description.

1 is a view for explaining a data providing system based on a subscription model according to an embodiment of the present invention.
2 is a signal flow diagram illustrating a subscription model subscription process that may be used in an embodiment of the present invention.
3A-3B are signal flow diagrams illustrating a subscription model revocation process that may be used in an embodiment of the invention.
4A-4B are user interface diagrams illustrating a subscription model subscription process that may be used in an embodiment of the invention.
5 is a signal flow diagram illustrating a subscription model service provision process that may be used in an embodiment of the present invention.
6 is a user screen interface for illustrating a subscription model service providing process that can be used in an embodiment of the present invention.
FIG. 7 is a signal flow diagram illustrating a process of providing sales statistics that can be used in an embodiment of the present invention.
8A to 8B are diagrams for explaining sales statistics that can be used in an embodiment of the present invention.
9 is a hardware configuration diagram of a subscription model server according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing.

The terms first, second, A, B, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises" or "having" and the like are used to specify that there is a feature, a number, a step, an operation, an element, a component or a combination thereof described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining a data providing system based on a subscription model according to an embodiment of the present invention.

Referring to FIG. 1, a data providing system 100 based on a subscription model according to an embodiment of the present invention includes a user terminal 100, a point of sale (POS) shop, a subscription model server 300, and an administrator terminal 400 ).

The user terminal 100 is an Internet or mobile access terminal, including a PC such as a desktop and a notebook computer, a portable terminal such as a smart phone and a tablet, Device. Although shown in FIG. 1 in the form of a smartphone, it is not limited thereto.

In the case of a mobile terminal, the user terminal 100 may include a separate subscription program (hereinafter referred to as a "subscription app") such as a mobile application. Users can use the subscription app to search for subscription models, sign up, and see what benefits the subscription model can provide.

The merchant POS 200 is a device located in an affiliate shop affiliated with a provider who provides a subscription model service. The merchant POS 200 transmits information on sales of goods (services) of the merchant as well as customer information of the customer to the subscription model server 300, Subscription model service information corresponding to the corresponding customer information can be received from the subscription model server 300 and displayed on the screen.

For this, the merchant POS 200 may include a reader and a POS body. The reader may be a mobile card, a bar code, a Quick Response code, an RFID (Radio Frequency Identification) chip chip and Near Field Communication (NFC) chips, an identifier related to customer information or subscription model information can be received.

In addition, the POS body may include a keypad or a touch pad for inputting an identifier related to the customer's subscription model information, and may include a screen having a touch screen function and a printing device for outputting a receipt for the customer's purchase have.

As described above, the merchant POS 200 receives at least one of the identifier related to the customer's customer information and the subscription model information from the reader or the POS body, transmits the received identifier to the subscription model server 300, The subscription model service information corresponding to the corresponding customer information or the subscription model information can be received and displayed on the screen.

Here, the subscription model service information may include information such as an expiration date of the subscription model to which the customer subscribes, a commodity to be offered, a discount, and a holding point. Details of the subscription model service information displayed on the screen of the affiliated shop POS 200 will be described later with reference to Fig.

In addition, when the customer purchases the merchandise (service) of the merchant, the merchant POS 200 receives usage information for at least one of the offered product, the discounted benefit, and the holding point of the subscription model, And displays the requested usage information on the screen by transmitting the input usage information to the subscription model server 300, requesting the use of the usage information, and displaying the requested processing result on the screen.

At this time, the merchant POS 200 can display not only the purchase amount of the customer who shipped the property but also the information on the holding point that occurs due to the purchase of the goods by the user according to the input usage information, and the campaign information of the merchant Can be displayed together.

In other words, not only the commodity provided by the subscription model but also the additional sales can be processed simultaneously and sales data can be generated by one transaction. In addition, the merchant POS 200 can output the contents of the benefit of the subscription model service applied to the purchase of the customer through the printing device.

In addition to the information related to the subscription model service, the merchant POS 200 can transmit transaction information generated at the merchant to the subscription model server 300, which is managed by the subscription model server 300, It can be used as statistical analysis data.

The subscription model server 300 may provide the administrator terminal 400 with a manager page for designing the subscription model. Here, the administrator terminal 400 may be a company using the platform of the subscription model server 300 or a PC used by each merchant of the vendor.

The administrator can access the subscription model server 300 through the administrator terminal 400 to design a subscription model. In addition, information on users who subscribe to the subscription model can be confirmed, and sales statistics information and marketing information on additional sales generated by the subscription model can be provided.

The subscription model server 300 provides information on the subscription model to the user terminal 100. When the subscription model is requested by the user, the subscription model server 300 proceeds with the payment process necessary for the paid subscription model, To the user terminal 100, authentication information that can be used.

Here, the authentication information may be in the form of, for example, a barcode or a QR code. This can be used when a user visits a merchant related to the subscription model service and provides benefits to the merchant POS 200 by exchanging customer information or subscription model information with the merchant POS 200.

2 is a signal flow diagram illustrating a subscription model subscription process that may be used in an embodiment of the present invention.

Referring to FIG. 2, the subscription model subscription process is performed through communication between the user terminal 100 and the subscription model server 300. The customer can inquire the subscription model through a subscription app installed in the user terminal 100 or a separate app provided by each merchant, and can check benefits provided by the subscription model.

For example, suppose you have a subscription model that consists of products related to the beauty of AUOU. You can then view subscription models in subscription apps that are distributed by vendors that offer subscription model services in the form of platforms, check service terms, benefits, and apply for subscription.

You can check the subscription model of products related to the beauty of AOU and check on the subscription model together with the product information related to the AOO through the application distributed separately from AOO. Even if it is not an application, it is possible to inquire and subscribe to a subscription model through a mobile web page.

Or C ○ V movie advance tickets or snack related products. In this case, you can check the benefits of the subscription model and apply for subscription in subscription apps distributed by vendors that offer subscription model services in the form of platforms or apps distributed by C ○ V.

When the user terminal 100 confirms information related to the subscription model and requests subscription, the request is transmitted to the subscription model server 300 (S1100). At this time, the customer information and the subscription model information may be transmitted together. In addition, if the subscription model is paid, additional payment information for payment may be sent together.

Of course, the present invention is not limited to a subscription model. Users can subscribe to subscription models for free using points, or they can subscribe to subscription models for free through a separate affiliate. For example, it is possible to minimize the burden on customers through partnership with affiliate cards and various pay-outs (Kakao Pay, Pako, Naver Pay, etc.).

When the subscription model server 300 receives the subscription model subscription request from the subscriber terminal 100, the subscription model server 300 verifies the validity of the received subscription model information and subscribes the corresponding subscription model to the subscription model (S1200). At this time, an additional barcode or QR code is generated.

The barcode or QR code generated at this time can be used when a benefit is provided from the subscription model at the merchant POS 200 at a later time. However, this is for the convenience of understanding, and in addition to the bar code or the QR code, an identifier associated with the subscription model information to which the user subscribes may be generated in the form of a serial number.

When the subscription model subscription process is completed, the subscription model server 300 transmits a response to the subscription request to the user terminal 100 (S1300). At this time, the barcode or QR code generated in the subscription model subscription processing step S1200 may be transmitted to the user terminal 100 together. The user terminal 100 stores the received barcode or QR code and can use the barcode or the QR code when a benefit is provided from the merchant POS 200 at a later time.

If the subscription model subscription request (S1100), the subscription model subscription process (S1200), and the subscription model subscription response (S1300) are all satisfied, a series of processes for subscription model subscription can be completed. When the user subscribes to the subscription model, the subscription model server 300 can automatically perform the renewal.

That is, the validity of the subscription model to which the user subscribes is verified (S1400), and the subscription model updating process for extending the period when the subscription model is valid (S1500). When the subscription model is rewritten, information related to the update can be guided to the user terminal (S1600). At this time, if the subscription model is provided for a fee, an automatic payment may be additionally performed.

A subscription model that can be used in one embodiment of the present invention is a service that provides certain benefits over a period of time. For example, suppose you have a subscription model that provides one mask pack per day at 10,000 won per month. Or a subscription model that offers weekly movie advance tickets at 20,000 won per month.

The subscription model can be variously designed considering the sex, age, and area of the user. This can be performed through a process of connecting to the administrator page provided by the subscription model server 300 by the administrator terminal 400 and setting a necessary period or benefit.

Generally, the subscription model, which can be used in the present invention, can be composed of products for providing benefits to customers on the one hand while inducing visit of actual stores on the other. That is, the subscription model can be used as a marketing method to generate additional sales.

The existing coupons or discounts are provided free of charge, so that the user easily loses interest. On the other hand, the subscription model, which can be used in an embodiment of the present invention, continuously provides services for a certain period of time, , Which can lead to an in-store visit and contribute to additional sales.

To this end, the present invention provides a subscription model service in the form of a platform through the subscription model server 300. Additionally, additional sales generated through subscription models can be analyzed as statistical data and provided to vendors using the subscription model platform. This can be used as a resource for customer profiles and can be used for marketing to specific customers.

3A-3B are signal flow diagrams illustrating a subscription model revocation process that may be used in an embodiment of the invention.

Since the subscription model proposed in the present invention corresponds to the subscription right, the update process (S1400, S1500, and S1600) is performed every predetermined period. At this time, the user who subscribes to the subscription model can withdraw from the subscription model service by requesting termination. At this time, the termination can proceed in the form of termination and termination reservation.

In case of requesting immediate termination, as shown in FIG. 3A, the user terminal 100 transmits an immediate termination request to the subscription model server 300 (S2100), and the subscription model server 300 performs a subscription model termination process S2200) and calculates a refund amount corresponding to the remaining period of the subscription model to be transmitted to the user terminal 100 (S2300).

At this time, the refund amount can be refunded in the form of points, or refund can be made to the payment method used when subscribing to the subscription model. In the case of immediate termination, termination may proceed with refund processing for the remaining term. On the other hand, in the case of the cancellation reservation, the process proceeds as shown in FIG.

Referring to FIG. 3B, when the user requests the cancellation reservation, the service is effectively provided for the subscription model while the subscription model is updated.

(S2600), the subscription model server 300 performs subscription model cancellation reservation processing (S2700), and transmits the processing result to the user terminal 100 (S2800).

In order to update the subscription model, if the subscription model is validated (S1400), the subscription model for which the subscription cancellation is requested is ineffective, so the subscription model cancellation processing is performed (S2200) To the terminal 100 (S2900). In this case, there is no additional refund because the service was fully used during the period.

The subscription and cancellation process of the subscription model, which can be used in an embodiment of the present invention, has been described above with reference to FIG. 2 through FIG. 3B. It is an object of the present invention to provide a platform for providing such a subscription model service. In particular, to provide additional sales generated due to the subscription model.

4A-4B are user interface diagrams illustrating a subscription model subscription process that may be used in an embodiment of the invention.

Referring to FIG. 4A, the user screen of the subscription model registration process provided in the subscription app of the user terminal 100 can be viewed. In the subscription app, you can see the subscription models sold by various vendors. Users can inquire about the benefits and conditions of their favorite subscription model and apply for subscription as if they were purchasing goods from an Internet shopping mall.

FIG. 4A illustrates a subscription model provided at a price of 10,000 won per month. The subscription model is a subscription model that provides a mask pack for every day with a monthly amount of 10,000 won. The details page of the subscription model shows the terms, benefits, and amounts.

Users who have subscribed to the subscription model can visit the nationwide AOU stores daily to receive mask packs. Users can purchase products at low prices, and from a business perspective, users can visit their in-store stores and expect additional sales increase.

In FIG. 4A, a cacao payout and a credit card are illustrated as payment means for subscribing to the subscription model. However, this is for the purpose of helping understanding of the invention and is not necessarily limited to such a payment means. In addition, through subscription cards or affiliate memberships, subscription model subscription can be encouraged while minimizing burden on users.

Referring to FIG. 4B, the user can see a screen in the case where the user subscribes to the monthly subscription model of 10,000 won mask pack in the terminal 100. When the user subscribes to the specific subscription model, an identifier that can receive the service of the subscription model is downloaded to the user terminal 100. The identifier (ID) may be in the form of a serial number and may be more easily a form such as a bar code or a QR code.

When the user visits the offline store and purchases the mask pack together with other products, the merchant POS 200 scans the barcode displayed on the user terminal 100 to process the purchase of the mask pack, In addition, the purchase price of the user can be transmitted to the subscription model server 200. The process of receiving the benefit of the subscription model will be described with reference to FIGS. 5 to 6. FIG.

5 is a signal flow diagram illustrating a subscription model service provision process that may be used in an embodiment of the present invention.

Referring to FIG. 5, a user can view a signal flow when visiting a store offering a benefit by a subscription model and purchasing a product. The barcode screen shown in FIG. 4B is displayed on the terminal 100 of the user (S3100), and the barcode is scanned through the reader of the merchant POS 200 (S3200).

The merchant POS 200 transmits the scanned barcode to the subscription model server 300 via the network (S3300). This is for inquiring the subscription model information corresponding to the barcode, and is for checking the validity period of the subscription model and the goods or services provided as benefits.

The subscription model server 300 inquires the subscription model information corresponding to the barcode and transmits the subscription model information to the merchant POS 200. The merchant POS 200 refers to the subscription model information and proceeds with settlement (S3500). Through this process, the process of receiving the service by the subscription model in the actual offline store ends.

However, since the present invention aims at analyzing the purchasing propensity of the user, processing related information, and providing the information to a company in a platform capable of providing a subscription model service, an additional process can be further performed thereafter.

For example, while processing payment (S3500), the usage process of the subscription model can be transmitted from the affiliation shop POS 200 to the subscription model server 300. [ Then, the subscription model server 300 can store information such as the date on which the user received the mask pack on a given day.

In addition, when the user receives the mask pack, the sales information related to the further purchased goods or services can be transmitted from the merchant POS 200 to the subscription model server 300 (S3700). The information on the additional sales may be transmitted together with the settlement processing (S3500), or may be processed by a method of collectively transmitting accumulated information accumulated at a predetermined time.

The subscription model server 300 may aggregate and analyze the received sales information to perform statistical processing (S3800). For example, the correlation between a product provided by a user's gender, age, and regional subscription model and a product purchased by a user can be analyzed.

Alternatively, if one user subscribes to multiple subscription models provided by different vendors, the correlation of each subscription model can be analyzed. These analytical materials can be used as marketing materials for specific customers in the future. Such analysis data can be checked separately from the administrator page provided by the subscription model server 300 by the terminal 400 of the administrator.

6 is a user screen interface for illustrating a subscription model service providing process that can be used in an embodiment of the present invention.

Referring to FIG. 6, a screen of the merchant POS 200 is displayed. The user visits the AoYoumumgum store to buy 1 bottle of "Fresh Power Essence Mask Pack collagen elasticity" for 1,000 won and 1 piece of "Beautifying Beige Beige 1" for Styling Eye Shadow Palette and 7,000 won for "Sugar Ball Cushion" Blusher "one can be seen to buy.

The sum of the three items is 13,000 won. In the process of paying the corresponding amount, the user can display the barcode on the user terminal 100 to receive the benefit of the subscription model as shown in FIG. 4B. The reader connected to the merchant POS 200 can scan the corresponding barcode and communicate with the subscription model server 300 to confirm the information that the user is " a member with a monthly membership of 10,000 won ".

The merchant POS 200 receives information that one "fresh power essence mask pack collagen elasticity" of 1,000 won from the subscription model server 300 is paid free of charge due to the subscription model subscription benefit. In some cases, the subscription model may be a combination of various coupons or discount coupons. In this case, further information about the coupon or coupon is received.

For example, you can get 1 mask pack for free per day at 10,000 won per month, a coupon for 50% off eye shadow once a month, and a coupon for 30% discount on lipstick Can be designed and sold to users.

Or 20,000 won per month for free one week advance movie ticket, 20% discount for popcorn + cola set once a month, coupon for 20% discount for hot dog and butter grilled squid A combined subscription model can be designed and sold to users.

In addition to the coupon, the subscription model may include additional point benefits. For example, if you subscribe to the monthly payment of 10,000 won per month, you can design a subscription model by adding 1% extra points in addition to 1% basic points.

That is, the merchant POS 200 transmits the barcode displayed on the user terminal 100 to the subscription model server 300, receives the subscription model service information, which is information on the benefits offered to the user, and transmits the barcode to the merchant POS 200 ). The subscription model service information includes information such as merchandise, coupons, points, and the like provided to members who subscribe to the subscription model.

Referring to FIG. 6, it can be seen that the mask pack is provided free of charge and the blusher 50% discount is included in the benefits provided to the members who have a monthly membership of 10,000 won. The merchant POS 200 displays the information in the payment process and can display the final amount the user has to pay.

The user can pay only 8,500 won for the total amount of 13,000 won, excluding the discount of 4,500 won due to the benefits that can be obtained by subscribing to the subscription model. This subscription model can drive users to visit in-store and generate additional revenue, which can lead to more active user engagement than coupons or discount coupons that are distributed at random as in the past.

The subscription model server 300 proposed in the present invention aims at providing a platform in which various companies can design a subscription model and sell the subscription model to a user. In addition, we provide sales to the companies by collecting additional sales generated by the subscription model so that they can be used for marketing to specific customers.

FIG. 7 is a signal flow diagram illustrating a process of providing sales statistics that can be used in an embodiment of the present invention.

Referring to FIG. 7, the process of providing sales statistics is performed through communication between the terminal 400 of the administrator and the subscription model server 300. When the terminal 400 of the administrator accesses a page provided by the subscription model server 300, statistics of the user who subscribed to the subscription model and statistics of sales generated by the user who subscribed to the subscription model can be confirmed.

The subscription model server 300 generates a sales statistic by sending a sales statistic inquiry request to the subscription model server 300 with the merchant information including the identifier of the merchant as a parameter in the terminal 400 of the administrator at step S4100, To the terminal 400. Information to be transmitted at this time will be described in more detail with reference to FIGS. 8A to 8B.

8A to 8B are diagrams for explaining sales statistics that can be used in an embodiment of the present invention.

8A is a diagram for explaining the correlation coefficient r. Correlation coefficient is a term used in correlation analysis to analyze how two variables are related to each other, and is a numerical value showing the relationship between two variables.

Referring to FIG. 8A, when the correlation coefficient r is 0, it can be said that there is no relation between the two variables. On the other hand, when the correlation coefficient r is 1, it can be said that there is a strong positive correlation between the two variables. If the correlation coefficient r has a value between 0 and 1, it can be said that there is a positive correlation.

The subscription model server 300 of the present invention provides additional statistics to a company using a platform that provides a subscription model service. At this time, the statistical data may include correlation analysis as shown in FIG. 8A.

For example, members who subscribed to the 10,000 won monthly plan can analyze the products that they mainly buy together at the store and provide them to the company. Such analysis information can be provided in consideration of information such as sex, age, and area of the user. It is possible to provide each company with the purchasing tendency of a woman in her twenties who joined the monthly rent of 10,000 won and the purchasing tendency of a woman in their 30s.

Also, the subscription model server 300 can analyze the purchasing tendency of the users subscribed to the subscription models sold by a plurality of companies. For example, we can analyze and provide the correlation between the monthly rent of 10,000 won per month and the users who subscribed to C O V 20 million won monthly plan. This information can be reflected when designing the subscription model in the business.

For example, as shown in FIG. 8B, when a user who subscribes to the first subscription model of 10,000 won, which pays the merchandise A for 30 days, often purchases the merchandise B, a new subscription model including the merchandise B is automatically . In addition, the price of the new subscription model can be automatically calculated and offered by the subscription model server 300.

In the example of FIG. 8B, it can be seen that the subscription model server 300 proposes to the vendor the price of the new subscription model 1-1, in which the subscription model A and subscription B are combined, at 15,000 won. In the example of FIG. 8C, the subscription model server 300 proposes to the vendor the price of the new first-second subscription model, which is a combination of the products A and C, at KRW 21,000.

By providing these sales breakdowns to your business, you can help companies design various subscription models. For example, we can design various subscription models such as monthly subscription model of 10,000 won, subscription model of 50,000 won per month, subscription model of 100,000 won per month, and can be used as a reference for designing the benefits provided by the subscription model.

In addition, it can be used as cross-marketing data by analyzing the purchasing tendency of users subscribing to multiple subscription models sold by various companies. In order to do this, it is necessary to receive and store additional sales from the merchant POS 200 when the user who subscribes to the subscription model visits the store and purchases the merchandise.

It is not just a platform that provides a subscription model service, it collects relevant sales data, and provides additional marketing data to the business through Big Data analysis.

9 is a hardware configuration diagram of a subscription model server according to an embodiment of the present invention.

9, the subscription model server 300 may include one or more processors 510, memory 520, storage 560, and interface 570. The processor 510, the memory 520, the storage 560, and the interface 570 transmit and receive data via the system bus 550.

The processor 510 executes a computer program loaded into the memory 520 and the memory 520 loads the computer program from the storage 560. [ The computer program may include a subscription model subscription / termination operation 521, a subscription model usage processing operation 523, a sales statistical processing operation 525, and a marketing information analysis operation 529.

The subscription model subscription / revoke operation 521 provides information related to the subscription model 561 stored in the storage 560 to the user terminal 100 through the interface 570, Process subscription and termination requests for the selected subscription model.

After processing the subscription and cancellation request for the subscription model received from the user terminal 100, the subscription and revocation details of the subscription model are stored in the customer information 563 of the storage 560 via the system bus 550 . This can be used in the process of providing subscription model services in the future.

The subscription model use processing operation 523 is a process in which when a user visits a store of a merchant and purchases a product or a service, information obtained by scanning a bar code or a QR code displayed on the user's terminal 100 with a reader is transmitted to the merchant POS 200 And provides the benefit by referring to the merchant information 565 and the customer information 563 stored in the storage 560.

The subscription model service information includes information about these benefits and may include goods, coupons, points, etc. that are provided to users who subscribe to the subscription model. The subscription model use processing operation 523 may transmit the subscription model service information to the merchant POS 200 via the interface 570.

The sales statistics processing operation 525 receives data on the sales of the user who subscribes to the subscription model from the merchant POS 200 via the interface 570. [ Sales data can be received in real time or in batch mode. The sales statistics processing operation 525 aggregates and analyzes the data and stores the data in the sales statistics 567 of the storage 560.

The marketing information analysis operation 527 analyzes the sales statistics 567 stored in the storage 560 to derive meaningful correlations and provide the same to the manager terminal 400 of the company providing the subscription model service through the interface 570 do. Marketing information can be used to design future subscription models or to perform targeted advertising.

Each component in FIG. 9 may refer to software or hardware such as an FPGA (Field Programmable Gate Array) or an ASIC (Application-Specific Integrated Circuit). However, the components are not limited to software or hardware, and may be configured to be addressable storage media, and configured to execute one or more processors. The functions provided in the components may be implemented by a more detailed component, or may be implemented by a single component that performs a specific function by combining a plurality of components.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

10: Data delivery system based on subscription model
100: User terminal
200: Merchant POS
300: Subscription model server
400: Manager's terminal

Claims (10)

In a method for providing data based on a subscription model,
(a) receiving a user's customer information from a terminal of a merchant, and transmitting subscription model information corresponding to the customer information to the terminal of the merchant; And
(b) the subscription model server receiving the payment details of the user from the terminal of the merchant, analyzing the payment details, and generating data;
(c) the subscription model server transmitting the generated data to the terminal of the administrator,
Wherein the subscription model information is information on a subscription model for providing a first product or a first service at a predetermined period during a predetermined period,
/ RTI > The method according to claim 1,
The step (a)
Further comprising receiving the customer information together with the identifier of the merchant and transmitting subscription model information corresponding to the customer information and the identifier of the merchant to the terminal of the merchant.
/ RTI > The method according to claim 1,
The step (a)
Wherein the merchant terminal is provided with a barcode or a QR code including the identifier of the user through the reader from the terminal of the user,
/ RTI > The method according to claim 1,
The step (a)
Wherein the merchant terminal receives the identifier of the user from the terminal of the user through an RFID (Radio Frequency Identification) or NFC (Near Field Communication)
/ RTI > The method according to claim 1,
The step (a)
And transmitting subscription model information further including coupon and point information provided to a user subscribed to the subscription model to the terminal of the affiliate shop.
/ RTI > The method according to claim 1,
The step (b)
Receiving a payment history further including a second product or a second service purchased by the user in addition to the first product or the first service provided in the subscription model and transmitting the first or second service or the second goods or services, And analyzing the correlation of the purchase pattern of the second service.
/ RTI > The method according to claim 6,
The step (c)
Automatically designing a second subscription model that provides a second commodity with a correlation coefficient r equal to or greater than a predetermined value at a predetermined period during a predetermined period and transmitting the second subscription model to the terminal of the manager;
/ RTI > 8. The method of claim 7,
The step (c)
Automatically calculating a price of the second subscription model based on the price of the subscription model and the price of the second product and further transmitting the calculated price to the terminal of the manager;
/ RTI > The method according to claim 1,
Before the step (a)
(d) the subscription model server receives a subscription request from the terminal of the user from the subscription model, and transmits a barcode or a QR code generated based on the user's customer information in response to the subscription request, Further comprising:
/ RTI > Network interface;
One or more processors;
A memory for loading a computer program executed by the processor; And
A storage for storing information on a subscription model for providing a first product or a first service at a predetermined period during a predetermined period,
The computer program comprising:
(a) receiving customer's customer information from a terminal of an affiliated store, and transmitting subscription model information corresponding to the customer information to the terminal of the affiliated store; And
(b) an operation of receiving the payment details of the user from the terminal of the merchant, analyzing the payment details, and generating data;
(c) transmitting the generated data to a terminal of an administrator,
Data provider.

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