KR20180069626A - Method for providing of playback statistical information about streamming data and apparatsu thereof - Google Patents

Abstract

The present invention relates to a method of calculating playback statistics information of streaming data and an apparatus therefor capable of providing an analysis of popularity information on the streaming data as well as various supplementary services based on the popularity information by analyzing a viewing style of a user in consideration of the user′s input generated through a progress bar of an application that can playback the streaming data and checking playback statistics on the streaming data. A method of calculating streaming data playback statistics information according to the present invention comprises the steps of, by a service providing apparatus, receiving playback position information including a media processing unit (MPU) serial number of a point at which a playback has been started from a terminal which receives and plays the streaming data and ending position information including the MPU serial number of the last playback point; and counting and storing the number of streaming data providing times for each of at least one MPU included from the playback position information to the ending position information.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and apparatus for generating playback statistical information of streaming data,

The present invention relates to a streaming service. More particularly, the present invention relates to a streaming service which analyzes a viewing style of a user in consideration of a user's input generated through a progress bar of an application capable of playing streaming data, A method for calculating reproduction statistics information of streaming data capable of providing various additional services based on popularity information as well as analysis of popularity information on the streaming data, and an apparatus therefor.

2. Description of the Related Art [0002] In recent years, according to the improvement of performance of a user terminal such as a smart phone and development of a mobile communication technology, a user accesses a web server provided by a contents provider (CP) , Audio, applications, and so on.

Particularly, a user's demand for moving picture contents is explosively increasing, and various players for reproducing the moving picture contents, i.e., reproducing applications, are appearing.

The playback applications that have been developed so far provide various information or advertisements through the playback application in order to provide the convenience of the user. In particular, the playback application provides a progress bar, It is possible to perform various operations such as changing the reproduction position to the previous section and moving back to the previous section that has been viewed.

However, most of the playback applications up to now only play the role of simply reproducing the content, and can not analyze the viewing format more efficiently, and also can check the popularity information about a certain point or section in the playback section of the whole contents There is a problem.

Korean Patent Laid-Open No. 10-2012-0006673, Jan. 19, 2012 (Name: Multimedia reproduction apparatus and reproduction method thereof)

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the above-mentioned problems of the related art, and it is an object of the present invention to provide an apparatus and method for streaming data, which can analyze streaming data more efficiently, The present invention also provides a method for calculating the reproduction statistical information and an apparatus therefor.

In addition, the present invention analyzes the viewing style in consideration of the input of the user generated through the progress bar, calculates playback statistics, and analyzes the popularity statistics to thereby determine which one or all of the entire streaming data is watched The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method of calculating reproduction statistics information of streaming data and an apparatus therefor.

In addition, the present invention can intuitively confirm which part of the entire playback section is selected and watched by the user by controlling the analyzed popularity information to be displayed through the progress bar, The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method for calculating reproduction statistics information of streaming data.

However, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood from the following description.

According to another aspect of the present invention, there is provided a service providing apparatus for transmitting streaming data of an MMT (MPEG Media Transport) protocol according to a request of a terminal, (MPU) serial number at the point where reproduction is started from the terminal that receives and reproduces the streaming data, and end position information including the MPU serial number of the last reproduced point step; And counting and storing the number of times of providing at least one streaming data for each MPU including the playback position information and the ending position information.

In this case, the end position information indicates a point where playback of the streaming data has been completed according to the completion of playback of the streaming data in the terminal, or if another playback position information is generated in the terminal, It can mean the last played point.

The playback position information may be generated through a user's selection input to a progress bar of a playback application for playing back the streaming data from the terminal.

Calculating the reproduction statistical data of the streaming data using the counted number of times of providing the streaming data after the storing step; And calculating popularity information on the streaming data using the calculated reproduction statistics data.

At this time, after the step of calculating the popularity information, a progress bar reflecting the popularity information may be formed, or an advertisement MPU of the streaming data may be inserted using the popularity information, or only a highlight point of high popularity may be extracted, And providing the supplementary service to at least one or more terminals.

In addition, at the additional service providing step, at least one MPU satisfying predetermined conditions may be calculated as a highlight point with high popularity based on the average streaming data count of all MPUs corresponding to the streaming data.

Further, the present invention can provide a computer-readable recording medium on which a program for executing the above-described method is recorded.

Further, the present invention can provide a computer program stored in a computer-readable recording medium which is implemented to carry out the method as described above.

According to an aspect of the present invention, there is provided an apparatus for providing streaming data of an MMT protocol type according to a request of a terminal of the present invention, the apparatus comprising: a streaming data transmitting unit for sequentially transmitting streaming data requested by the terminal; Offering; And end position information including an MPU (Media Processing Unit) serial number at a point where reproduction is started from the terminal and end position information including an MPU serial number of a last reproduced position is received, And a statistics processor for counting and storing at least one streaming data providing frequency for each MPU including location information.

At this time, the statistical processing unit can calculate the reproduction statistical data of the streaming data using the counted number of times of providing the streaming data.

And a statistical utilization unit for calculating popularity information on the streaming data using the calculated reproduction statistics data.

At this time, the statistics utilization unit may configure the progress bar reflecting the popularity information, insert the advertisement MPU of the streaming data by using the popularity information, or extract highlight data of high popularity only to obtain highlight data corresponding to the streaming data And provide the generated information to at least one or more terminals.

According to the method for calculating the reproduction statistical information of the streaming data and the apparatus therefor, the reproduction position information on the input of the user generated through the progress bar of the application capable of reproducing the streaming data is checked, Thereby making it possible to analyze the viewing style of the user more finely in MPU units.

In addition, the present invention can easily confirm which part of the user has watched a lot by using the analyzed viewing style, and by calculating the popularity information by using it, and controlling the calculated popularity information to be displayed through the progress bar, Can be intuitively identified through the progress bar reflecting the popularity, and it is possible to view more easily by moving to the corresponding part immediately by using the progress bar.

In addition, the present invention can provide a more detailed supplementary service by using the popularity information calculated in units of MPUs, and it is also possible to provide a separate highlight image for each section and provide it through another service, By adding billing, it is possible to create new value-added services.

In addition, various effects other than the above-described effects can be directly or implicitly disclosed in the detailed description according to the embodiment of the present invention to be described later.

1 is a system diagram illustrating a system for providing streaming data according to an embodiment of the present invention.
2 is an exemplary diagram illustrating a structure of streaming data according to an embodiment of the present invention.
FIGS. 3 to 5 are diagrams for explaining a progress bar configuration using popularity calculated according to an embodiment of the present invention.
6 and 7 are data flow charts for explaining a method of calculating reproduction statistical information of streaming data according to an embodiment of the present invention.
9 is a block diagram showing a main configuration of a terminal according to an embodiment of the present invention.
10 is a flowchart illustrating an operation in a terminal according to an embodiment of the present invention.
11 is a block diagram illustrating a main configuration of a service providing apparatus according to an embodiment of the present invention.
12 is a flowchart illustrating an operation in a service providing apparatus according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. However, it should be understood that the invention is not limited to the specific embodiments thereof, It is to be understood that the invention is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

In addition, when referring to an element as being "connected" or "connected" to another element, it means that it can be connected or connected logically or physically. In other words, it is to be understood that although an element may be directly connected or connected to another element, there may be other elements in between, or indirectly connected or connected.

Also, the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. It is also to be understood that the terms such as " comprising "or" having ", as used herein, are intended to specify the presence of stated features, integers, It should be understood that the foregoing does not preclude the presence or addition of other features, numbers, steps, operations, elements, parts, or combinations thereof.

Now, a method for calculating reproduction statistical information of streaming data and an apparatus therefor according to an embodiment of the present invention will be described in detail with reference to the drawings. Here, the same reference numerals are used for similar functions and functions throughout the drawings, and a duplicate description thereof will be omitted.

Hereinafter, a streaming data providing system according to an embodiment of the present invention will be described first.

FIG. 1 is a system diagram for explaining a streaming data providing system according to an embodiment of the present invention, and FIG. 2 is an exemplary diagram illustrating a structure of streaming data according to an embodiment of the present invention.

1, a streaming data providing system according to the present invention may include a service providing apparatus 300 for transmitting and receiving information to and from at least one terminal 100 through a communication network 500, The providing apparatus 300 may include a streaming server 310 and a statistics server 320.

First, the terminal 100 according to the present invention requests specific contents from the service providing apparatus 300 through the communication network 500 according to the request of the user, and receives and uses the contents provided from the service providing apparatus 300 . Here, the content of the present invention may mean content that can be reproduced through a playback application provided in the terminal 100. [

In particular, the content of the present invention can be defined according to an MMT (MPEG Media Transport) protocol, and the terminal 100 of the present invention can be a device of a user capable of supporting an MMT (MPEG Media Transport) protocol. That is, the terminal 100 of the present invention may refer to a device capable of requesting, receiving, and reproducing streaming data according to the MMT protocol.

The terminal 100 of the present invention confirms a request for specific streaming data from a user. The request may be input through a URL (Uniform Resource Locator) for a specific content or a user input for executing a playback application capable of playing the content. Then, the terminal 100 accesses a name server such as a DNS (Domain Name Server) to obtain address information (IP address) of the service providing apparatus 300 providing the corresponding content. Then, the terminal 100 can request the contents to the corresponding service providing apparatus 300 and receive the contents in the form of MMT streaming data.

In addition, the terminal 100 of the present invention can reproduce received streaming data through a playback application, and the playback application at this time includes a progress bar. When the selection input for the progress bar is confirmed by the user, Can confirm the playback position information for the selected position or the end position information for the end point of the playback and transmit the information to the service providing apparatus 300. [ Here, the playback position information and the end position information may include a MPU (Media Processing Unit) serial number of the corresponding point of the streaming data.

More specifically, streaming data according to the MMT protocol of the present invention will be described in more detail with reference to FIG. 2, and the asset 51 of the present invention may be composed of at least one MPU 52. Here, the asset 51 means the element of the MMT package that encodes the encoded media data such as audio, video or web page data with timed or non-timed nature, which means the largest logical data unit. This asset 51 means a data entity including data with the same transfer characteristic. For example, if the MMT package is the largest entity among the data models defined in the MMT functional area, and the asset 51 refers to one independent content such as a movie, the asset data, the video data, And an MMT package, which is a set of the assets 51, can be one content.

The asset 51 includes a plurality of MPUs 52, and the plurality of MPUs 52 represent logical data objects including the same asset identification information. The MPU 52 may be encoded media data that can be processed completely and independently, and the processing of the MPU may mean packetization for encapsulation or delivery to a package. The MPU 52 may include one or more access units for timed data. Here, an access unit (AU) is the smallest data entity that can have time information. The MPU 52 may also be configured to include portions of data that do not have access unit boundaries for non-timed data. This MPU 52 is a coded media data unit that can be processed completely and independently, and can be composed of a header 53 and coded data 54. In addition, the MPU 52 of the present invention may further be configured as a Media Fragment Unit (MFU).

As described above, the streaming data according to the MMT protocol of the present invention can be transmitted to the terminal 100 in units of MPU, and the terminal 100 can sequentially play back the data in MPU units. In addition, when the streaming data is being reproduced, the terminal 100 can generate the playback position information when there is an input generated by the user selecting the position, such as a selection input for the progress bar, for example, moving forward or backward And the playback position information at this time may include the asset identification information and the MPU serial number for the corresponding point.

In addition, the terminal 100 of the present invention can generate end position information including the identification information of the last point and the MPU serial number of the corresponding point as the reproduction is completed.

In addition, since the asset identification information in the playback position information and the end position information can identify the asset identification information by checking the streaming data currently being transmitted to the terminal 100 by the service providing apparatus 300, the asset identification information is omitted .

The service providing apparatus 300 includes a streaming server 310 and a statistics server 320. The streaming server 310 and the statistic server 320 may be implemented as independent units, and may be logically divided into a single unit. The service providing apparatus 300 of the present invention further includes a web server (not shown) capable of delivering the information to the streaming server 310 or delivering it to the statistic server 320 according to the type of information transmitted from the terminal 100 .

The streaming server 310 of the service providing apparatus 300 of the present invention provides a variety of contents such as photographs, video, audio, applications and the like in a streaming form to the terminal 100, CP, and transmits the MMT streaming data to the terminal 100. The MMT streaming data may be transmitted to the terminal 100 via the Internet. In addition, the streaming server 310 of the present invention can provide a playback application capable of playing streaming data to the terminal 100, calculates popularity information using the playback statistical data transmitted from the statistics server 320, A progress bar may be configured to reflect information and be controlled to be displayed through the playback application or to provide various additional services.

The statistics server 320 of the present invention can receive playback position information and end position information from the terminal 100 and can construct and manage playback statistical data for each MPU or section for the MPU. For example, when the playback position information on the asset identification information A and the MPU serial number (MPU 123) is transmitted from the terminal 100, the statistical server 320 transmits the asset identification information A and the MPU serial number (MPU 123) It is possible to count the number of times of providing the corresponding streaming data and store it to generate reproduction statistical data. When the end position information is transmitted from the terminal 100, the statistic server 320 of the present invention provides streaming data on the interval between the playback position information generated according to the user's selection and the end position information generated according to the end of playback Counting the number of times and generating reproduction statistical data therefor.

Meanwhile, the communication network 500 supporting the above-described processes may be used not only as an IP-based wired communication network such as the Internet network but also as a mobile communication network such as an LTE (long term evolution) network, a WCDMA network, The backbone network, and the Internet network. However, since various known technologies can be applied to the specific configuration and operation of the communication network, A detailed description thereof will be omitted.

In addition, the communication network 500 of the present invention may include a cloud computing network capable of storing computing resources such as hardware and software, and providing the computing resources required by the client to the terminals. Here, cloud computing refers to a computer environment in which information is permanently stored on a server on the Internet and temporarily stored in a client terminal such as a desktop, a tablet computer, a notebook, a netbook, or a smart phone. Cloud computing, Refers to a computer environment access network that stores information on a server on the Internet and makes the information available anytime and anywhere through various IT devices.

Meanwhile, the popularity information can be calculated using the number of times of providing the streaming data calculated through the service providing apparatus 300 of the present invention, and various additional services can be provided using the calculated popularity information.

As an example of the additional service, a progress bar in which popularity information is reflected is exemplified.

Hereinafter, an example of constructing a progress bar using the popularity information calculated according to the embodiment of the present invention will be described.

FIGS. 3 to 5 are diagrams for explaining a progress bar configuration using popularity calculated according to an embodiment of the present invention.

3, a typical playback application is divided into an image display area 10, a progress bar area 20, and a function area 30, as shown in FIG. .

The video display area 10 is an area in which the streaming data transmitted from the streaming server 310 is reproduced and the output result is displayed in accordance with the reproduction of the streaming data. At this time, if the streaming data of the present invention includes only a voice signal, a basic image may be output or a still image may be output in the image display area 10. [

The progressive bar area 20 displays the entire playback period of the streaming data and displays the playback position currently reproduced and displayed in the video display area 10 through a marker on the time axis. This is the area where the progress bar is displayed. For example, a bar indicated by 504 may refer to the entire playback period of the streaming data requested by the terminal 100. The bar indicated by 501 indicates a section reproduced from the entire reproduction section to the present. The point indicated by 502 is a marker indicating the current reproduction position, and its position can be gradually shifted to the right according to the flow of the reproduction time.

When the playback application of the present invention reproduces streaming data and outputs the streaming data, the streaming data is sequentially transmitted from the streaming server 310, and the terminal 100 transmits the streaming data to the streaming server 310. In addition, It is possible to perform a process of temporarily storing and then reproducing. That is, the section 503 may be transmitted from the streaming server 310 and may indicate a section of the streaming data temporarily stored in the terminal 100 for playback.

The functional area 30 may display various user interfaces (UI) related to the operation of the playback application and various information related to the streaming data being played back.

For example, not only the stop / playback button, the volume control button, but also the entire playback time, the current playback time, and the like can be displayed.

The progress bar of this general playback application can only display information such as the entire playback interval, the current playback position, and the like.

However, the progress bar of the present invention can be displayed by reflecting the popularity information calculated using the number of times of providing streaming data. As shown in FIG. 4, the progress bar of the present invention includes popularity information And 504 may refer to the entire playback period of the streaming data requested by the terminal 100. [ The section indicated by 501 is a section reproduced from the entire reproduction section to the present. The point indicated by 502 is a marker indicating the current reproduction position, and its position can be gradually shifted to the right according to the flow of the reproduction time.

When the playback application of the present invention reproduces and outputs the streaming data, the streaming data is sequentially transmitted from the streaming server 310, and the terminal 100 transmits the streaming data It is possible to perform a process of temporarily storing and then reproducing. That is, the section 503 may be transmitted from the streaming server 310 and may indicate a section of the streaming data temporarily stored in the terminal 100 for playback.

The basic role of the progress bar of the present invention may be considered to be the same as that of the conventional progress bar. However, as shown in FIG. 4, the progress bar of the present invention can reflect the popularity information. That is, the progress bar can be displayed in the form of a line graph, thereby indicating to which point users are watched a lot. For example, points A and B can lead to clicks at points A and B, especially when there are users who want to view only a part of the entire playback interval, especially at points where the number of viewing times is large. In addition, the progress bar of the present invention can add specific effects to the points A and B. For example, it may be distinguished by distinguishing colors such as red, or may be added with an effect such as blinking. You can also display the message, "Please click on the highlight image now to check it" at that point.

In addition, the progress bar reflecting the popularity of the present invention may display the popularity in intervals. That is, the popularity may be displayed in units of intervals up to the A-B period instead of the one point in FIG.

As shown in FIG. 5, the progress bar reflecting the popularity information of the present invention may display the existing progress bar and the graph representing the popularity information in a combined form. In addition, the progress bar, which reflects the popularity information of the present invention, The bar may display popularity information in various forms.

As described above, in order to implement the progress bar in which the popularity information is displayed, the information about the viewing style must be collected in advance from the terminal 100 that reproduces the streaming data, and the reproduction statistical data for the same should be constructed.

This will be described with reference to Fig. 6 and Fig.

6 and 7 are data flow charts for explaining a method of calculating reproduction statistical information of streaming data according to an embodiment of the present invention.

First, in FIG. 6, the terminal 100 requests streaming data from the streaming server 310 in connection with the streaming server 310 (S101).

In this case, when the terminal 100 transmits streaming data to the service providing apparatus 300 in a state where the terminal 100 is connected to the service providing apparatus 300, the streaming server 310 of the service providing apparatus 300 transmits .

In addition, a request for streaming data may include a user input for connection or execution of a playback application capable of inputting a URL (Uniform Resource Locator) or a streaming data for a specific content in the terminal 100, Channel selection, and the like. The terminal 100 then accesses a name server such as a DNS (Domain Name Server) to obtain address information (IP address) of the service providing apparatus 300 or the streaming server 310 that provides the streaming data. Then, the terminal 100 performs the session establishment process with the corresponding service providing apparatus 300 or the streaming server 310, requests specific streaming data, and can receive the specific streaming data (S103).

Thereafter, the terminal 100 of the present invention reproduces the received streaming data (S105). Herein, the streaming data is data according to the MMT locale, and can sequentially receive the MMT streaming data divided into MPU units. The MMT streaming data sequentially received can be confirmed through the serial number of the MPU, (S105).

In addition, the streaming data of the present invention can be reproduced through the reproducing application as described above. At this time, the reproducing application includes a progress bar including information on the entire reproducing section and information on the reproducing position currently being reproduced can do.

The user of the terminal 100 can select the playback position through the progress bar of the playback application at any time. If a selection input for the playback position is generated (S107), the terminal 100 displays the information on the selected playback position (S109), and transmits the confirmed playback position information to the statistic server 320 (S111).

At this time, the playback position information transmitted from the terminal 100 to the statistics server 320 includes the MPU serial number at the playback start point. At this time, it may further include asset identification information for the streaming data.

The statistics server 320 may count the number of times streaming data is provided for each MPU corresponding to the streaming data, and store the counted number as streaming statistical data (S113).

For example, when the reproduction position information including the MPU serial number MPU 123 is transmitted from the terminal 100, the statistical server 320 transmits the asset identification information A received together from the terminal 100 or the stream identification data A supplied to the terminal 100 And counts the number of times the streaming data is provided to the MPU serial number MPU 123 in correspondence with the asset identification information A, stores the number of streaming data and stores the counted number of streaming data in the playback mode including 'A-MPU 123: Statistical data can be generated.

The statistics server 320 of the present invention can transmit the stored reproduction statistics data to the streaming server 310 in operation S115 and the streaming server 310 of the present invention calculates the popularity information using the received reproduction statistics data (S117). Here, the popularity information may be calculated in units of MPUs, and may be displayed in a gradation format such as a middle size using the number of times of providing streaming data, or the number of times of providing streaming data itself may be utilized as popularity information. The streaming server 310 of the present invention can confirm the highlight point using the popularity information. For example, the MPU indicating the number of streaming providing times of a certain range or more among the average streaming data providing times of all the MPUs corresponding to the specific asset identification information can be determined as the highlight point in the streaming data.

For example, if the average number of streaming data providing times of all the MPUs is 5, and the number of times of providing the average streaming data corresponding to the MPU 4 in the MPU 1, MPU 2, MPU 3, MPU 4, 9 is higher than the average streaming data providing frequency, the point of the MPU 4 can be a highlight point having high popularity.

After analyzing the popularity information on the streaming data through the above process, various additional services can be provided using the calculated popularity information (S119).

For example, the streaming server 310 of the present invention can reconstruct the progress bar using the popularity information, configure the progress bar in which the popularity information is displayed, and provide the streaming data to the terminal 100 requesting the streaming data. To provide additional services such as inserting an advertisement immediately before a highlight point.

In addition, the statistical server 320 of the present invention may store the reproduction statistical data on a sector basis, and the streaming server 310 of the present invention may calculate the popularity information on a sector basis.

Referring to FIG. 7, as described above, the terminal 100 includes a streaming server 310, In a state where the connection is established, streaming data is requested to the streaming server 310 and streaming data is received in response thereto (S201 to S203).

Then, the terminal 100 reproduces the received streaming data (S205). Here, the streaming data is data according to the MMT protocol and can sequentially receive the MMT streaming data divided in units of MPUs. The MMT streaming data sequentially received can be checked through the serial number of the MPU, have. In addition, the streaming data of the present invention can be reproduced through the reproducing application as described above. At this time, the reproducing application includes a progress bar including information on the entire reproducing section and information on the reproducing position currently being reproduced can do.

The user of the terminal 100 can select the playback position through the progress bar of the playback application at any time. If a selection input for the playback position is generated (S107), the terminal 100 displays the information on the selected playback position (S209), and transmits the confirmed playback position information to the statistic server 320 (S211).

After that, the terminal 100 of the present invention reproduces the streaming data from the playback position selected by the user, and when the playback ends (S213), the terminal 100 can transmit the playback position information again to the statistics server 320 (S215) .

The statistic server 320 of the present invention may count the number of times of providing streaming data for at least one MPU including the playback position information to the end position information and generate playback statistical data for each section on the basis of the counted number The streaming server 310 calculates the popularity information using the reproduction statistics data for each section (S221), and transmits various pieces of data using the generated popularity statistics to the streaming server 310 (S219) Service (S223).

Referring to FIG. 8, a method for calculating the popularity of the present invention will be described with reference to FIG. 8. FIG. 8 is a diagram showing the start and end of the entire playback period of the streaming data of the present invention. The streaming data may be divided into MPU units of the MMT protocol and sequentially transmitted to the AT 100. The AT 100 may reproduce the streaming data in units of the sequentially received MPUs.

At this time, the playback application may include a progress bar indicating an entire playback section, and the user may play back the entire playback section, and may attempt to play only a specific section.

In this situation, the user of the terminal 100 reproduces the streaming data received from the streaming providing apparatus 300, selects the point A as soon as playback is started, plays back to the point B, and then selects the point C again It is assumed that playback has been completed to the end point. At this time, the points A and C may correspond to the playback position information selected by the user through the progress bar. And the B point and the end point correspond to the end position information. Here, the B point indicates the last playback point before being selected as the C point, which is the other playback position information, and the end point indicates the last played point as the user completes the playback of the streaming data after the C point. Here, the term " completion of streaming data reproduction " may include a case where the playback application is terminated, and a case where the last MPU constituting the streaming data is played back.

When the user selects the point A, the terminal 100 transmits the reproduction position information including the MPU serial number of the point to the service server 200 If the C point is selected, position information on the last played point B is set as the end position information before the C point is selected, and playback position information on the selected C point To the service providing apparatus 300. Also, the end point may be transmitted to the service providing apparatus 300 at the same time that the playback is completed.

The statistics server 320 of the service providing apparatus 300 of the present invention can count the number of times streaming data is provided corresponding to the MPUs at points A and C selected by the user. It is also possible to recover the reproduction statistical data for the C - termination period. At this time, the section may include a plurality of MPUs. In other words, the MPU of the present invention means an entity obtained by dividing the streaming data into predetermined units, and the MPU can be configured by dividing the streaming data in units of 10 seconds, for example. In this case, the A - B section may include only the MPU 1, and the C - termination section may include three MPUs including MPU 5, MPU 6, and MPU 7. In this case, the statistic server 320 of the service providing apparatus 300 of the present invention counts the number of times of providing streaming data for each MPU, stores it, and can retrieve the playback statistical data.

The streaming server 310 of the present invention can calculate popularity information using the reproduction statistical data calculated through the statistics server 320, and can provide various additional services accordingly.

That is, when the number of MPU streaming data providing times of the A point is the highest among the entire streaming data as described above, it is determined that the popularity point is the highest highlight point, and the highlight point can be displayed as shown in FIG. Also, if the popularity information of the C - end interval is high while the popularity information of the B - C interval is low, the streaming server 310 of the present invention may replace the B - C section with the advertisement MPU. That is, when the reproduction to the point B is completed, the advertisement can be inserted up to the point C, transmitted to the terminal 100, and controlled to be reproduced from the point C again. Also, if the popularity information of the C-termination period is high, the message MPU may be transmitted to the terminal 100 before the reproduction from the C-point is performed. For example, it is possible to transmit a message MPU of "If the next highlight image is curious? &Quot; to the terminal 100, and change the C-termination period to a paid section to induce a user's pay-per-click.

In addition, the streaming server 310 of the present invention can extract only a highlight image using the information of each section, and control the process of exposing the highlight image through a separate path such as a 10-minute image of a topic.

As described above, according to the present invention, the streaming data according to the MMMT protocol is transmitted to the terminal 100, and the number of streaming data providing times using the playback position information including the MPU serial number generated through the progress bar selection input of the terminal 100 It is possible to calculate accurate reproduction statistical data for each MPU and MPU section. By inserting the advertisement MPU or MPU in units of MPU, it is possible to provide more various additional services more easily.

Hereinafter, a main configuration and an operation method of an apparatus according to an embodiment of the present invention will be described.

FIG. 9 is a block diagram illustrating a main configuration of a terminal according to an embodiment of the present invention, and FIG. 10 is a flowchart illustrating an operation in a terminal according to an embodiment of the present invention.

1 and 9, a terminal 100 according to an embodiment of the present invention includes a communication unit 110, an input unit 120, a control unit 130, an output unit 140, and a storage unit 150 Lt; / RTI >

First, the communication unit 110 can support a process of connecting to the service providing apparatus 300 through the communication network 500. The communication unit 110 may support a process of searching for a base station device (not shown) located within a predetermined radius, making a connection request of the discovered base station device (not shown) and connecting to a base station device (not shown) Also, various communication procedures can be performed to establish a session with the service providing apparatus 300 by accessing a core network (not shown) through a connected base station apparatus (not shown).

The communication unit 110 of the present invention requests streaming data to the service providing apparatus 300 at the request of the control unit 130 and transmits the streaming data to the control unit 130 when the streaming data is received from the service providing apparatus 300 Can be performed.

The input unit 120 transmits various information such as numbers and character information input from the user, various functions, and signals inputted in relation to the function control of the terminal 100, to the control unit 130. In particular, the input 120 of the present invention may support user input related to a streaming data transmission request. For example, it is possible to support execution input of a playback application for receiving streaming data from a user, and to support input of selection command information for a specific channel through an application. In addition, the input unit 120 of the present invention can perform a process of transmitting various user inputs inputted through the progress bar of the reproduction application 151 to the control unit 130. [

The control unit 130 performs overall control of the terminal 100 and includes at least one processor including a CPU (Central Processing Unit) and an execution memory (e.g., a register and a register) in which at least one memory loading data is loaded. A random access memory (RAM), and a bus (BUS) for inputting / outputting at least one or more data to / from the processor and the memory. And may include predetermined program routines or program data loaded into the execution memory from a predetermined recording medium to perform a function defined in the terminal 100 in software and processed by the processor . In other words, in order to perform the process of requesting, receiving, and reproducing streaming data to the service providing apparatus 300 according to the embodiment of the present invention, among the functions provided in the terminal 100, It can be determined as the function of the control unit 130.

The controller 130 according to an embodiment of the present invention may include a session processing module 131 and a streaming data playback module 133. [ The session processing module 131 may perform a series of processes for establishing a session with the service providing apparatus 300 via the communication network 500 through the communication unit 110. [

The streaming data playback module 133 can request and receive streaming data requested by the user via the communication unit 110 in a state where a session with the service providing apparatus 300 is established through the session processing module 131. [ In addition, the streaming data playback module 133 of the present invention can support an MPEG-2 TS processing function capable of processing MPEG media transport streaming data. For example, it is possible to receive an MMT packet composed of a plurality of media processing units (MPUs) transmitted from the service providing apparatus 300. When the MMT packet is composed of a plurality of assets, And reproducing and outputting the data.

The streaming data reproducing module 133 of the present invention controls the streaming data to be reproduced through the reproducing application 151 and transmits the streaming data to the reproducing position 151 through the user input inputted through the progress bar of the reproducing application 151. [ And control the process of transmitting the reproduction position information and the end position information to the service providing apparatus 300 through the communication unit 110. [ In addition, the playback position information and the end position information may include an MPU serial number corresponding to a selected point of the streaming data, and the streaming data playback module 133 may configure the information, As shown in FIG.

The output unit 140 displays information on a series of operation states, operation results, and the like that occur during the performance of the function of the terminal 100. In particular, the output unit 140 of the present invention can display information generated by sequentially reproducing the streaming data transmitted from the service providing apparatus 300.

The storage unit 150 may temporarily store various data generated during the execution of the application program, including an application program required for the functional operation according to the embodiment of the present invention. In particular, the storage unit 150 according to the embodiment of the present invention can store various commands related to the use of the streaming service according to the embodiment of the present invention. In particular, Various information can be stored. For example, when the reproducing application 151 according to the present invention exists in one independent application form, the information related to the execution of the application may be downloaded in advance, have. In this case, the playback application 151 may be stored in the storage unit 151 until another deletion request is generated.

In addition, when the playback application 151 of the present invention is inserted and operated with a particular web site, it may include a minimum amount of information for executing the playback application 151 inserted in the web site. In this case, Information related to the information 151 can be temporarily stored and deleted.

In addition, the storage unit 150 of the present invention may include a buffer and may control the process of temporarily storing streaming data sequentially received from the service providing apparatus 300 in the buffer.

Thus, the main components of the terminal 100 have been described with reference to FIG. However, not all of the components shown in FIG. 9 are essential components, and the terminal 100 may be implemented by more components than the illustrated components, and the terminal 100 may be implemented by fewer components .

In addition, the terminal 100 of the present invention can be implemented in various forms. For example, mobile terminals such as a smart phone, a tablet PC, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), and an MP3 player, as well as a smart TV, And any device capable of requesting streaming data to the service providing apparatus 300 through the network, receiving the streaming data, and executing the playback application, can be applied to the terminal 100 of the present invention It is possible.

10, the terminal 100 of the present invention requests streaming data from the service providing apparatus 300 in a state of being connected to the service providing apparatus 300 S301). The streaming data at this time is transmitted to the streaming server 310 and may receive corresponding streaming data from the streaming server 310 (S303).

Herein, the streaming data is data according to the MMT locale, and can sequentially receive the MMT streaming data divided into MPU units. The MMT streaming data sequentially received can be confirmed through the serial number of the MPU, (S305).

In addition, the streaming data of the present invention can be reproduced through the reproducing application as described above. At this time, the reproducing application includes a progress bar including information on the entire reproducing section and information on the reproducing position currently being reproduced can do.

The user of the terminal 100 can select the playback position through the progress bar of the playback application at any time. When a selection input for the playback position is generated (S307), the terminal 100 displays the information on the selected playback position (S309), and transmits the confirmed playback position information to the statistic server 320 (S311).

At this time, the playback position information transmitted from the terminal 100 to the statistics server 320 includes the MPU serial number of the point selected by the user corresponding to the streaming data.

The statistics server 320 that received the data may count the number of streaming data providing times corresponding to the MPU serial number and store the counted number as streaming statistical data. For example, when the playback position information on the asset identification information A and the MPU serial number (MPU 123) is transmitted from the first terminal, the statistic server 320 corresponds to the asset identification information A and the MPU serial number (MPU 123) The number of times of providing streaming data may be counted and stored to generate playback statistics data.

In addition, the terminal 100 of the present invention can detect the end of playback and check the end position information according to the end of playback (S313 to S315). Here, the end position information according to the end of the reproduction may indicate the point reproduced to the end according to the generation of the other reproduction position information, and the end point can be the end position information according to the completion of reproduction of the entire streaming data.

Similarly, the end position information may include an MPU serial number. In addition, the asset identification information of the reproduction position information and the end position information may be the same, and the terminal 100 may confirm the asset identification information and transmit it to the service providing apparatus 300 or not.

The terminal 100 of the present invention transmits the confirmed end position information to the statistic server 320. When the end position information is received, the statistic server 320 can calculate the reproduction statistical data for each section using the end position information .

Hereinafter, the main configuration and operation of the service providing apparatus 300 according to the embodiment of the present invention will be described.

FIG. 11 is a block diagram showing a main configuration of a service providing apparatus according to an embodiment of the present invention, and FIG. 12 is a flowchart illustrating an operation in a service providing apparatus according to an embodiment of the present invention.

Referring to FIG. 11, a service providing apparatus 300 according to an embodiment of the present invention may include a streaming data providing unit 31, a statistics processing unit 32, and a statistics utilization unit 33. 1, the streaming server 310 and the statistical server 320 are connected to the service providing apparatus 300 of the present invention, The streaming data providing unit 31 and the statistics utilization unit 33 may mean the streaming server 310 and the statistics processing unit 32 may mean the statistics server 320. [

The streaming data providing unit 31 of the present invention may perform a function of transmitting streaming data in response to a request from the terminal 100. [ In particular, the streaming data providing unit 31 of the present invention can transmit streaming data in the form of an MMT packet according to the MMT protocol, and the stream unit at this time can mean an MPU. In addition, the streaming data providing unit 31 of the present invention may replace a specific MPU among the streaming data transmitted to the terminal 100 by using the information constituted by the statistic utilization unit 33 with another MPU.

The streaming data providing unit 31 of the present invention may also transmit the progress bar information configured through the statistics utilization unit 33 to the terminal 100.

The statistical processing unit 32 performs a process of generating reproduction statistical data according to an embodiment of the present invention. In particular, the statistical processing unit 32 generates an MPU serial number of a selected point through a progress bar provided from the AT 100, The playback count information may be generated by counting the number of times streaming data is provided for each MPU serial number corresponding to the asset identification information.

For example, when the playback position information on the asset identification information A and the MPU serial number (MPU 123) is transmitted from the terminal 100, the statistical processing unit 32 transmits the asset identification information A and the MPU serial number (MPU 123) It is possible to count the number of times of providing the corresponding streaming data and store it to generate reproduction statistical data.

Further, when the terminal 100 receives further end position information from the end of the reproduction of the streaming data, it may generate the reproduction statistical data for each section from the playback position information to the end position information.

For example, after the reproduction position information for the A point is received from the terminal 100, when the end position information for the B point generated in accordance with the end of reproduction in the terminal 100 is further received, the statistical processing unit 32 It is possible to calculate reproduction statistical data for the number of times of providing the streaming data for each section by counting the number of streaming data providing times for the sections A to B and accumulating the number of times.

The statistics utilization unit 33 calculates the popularity information using the reproduction statistical data calculated through the statistical processing unit 32. Here, the popularity information may be calculated in units of MPUs, and may be displayed in a gradation format such as a middle size using the number of times of providing streaming data, or the number of times of providing streaming data itself may be utilized as popularity information. The statistical utilization unit 33 of the present invention can identify the highlight point using the popularity information. For example, the MPU indicating the number of streaming data providing times of a certain range or more among the average streaming data providing times of all the MPUs corresponding to the specific asset identification information can be determined as the highlight point in the streaming data.

For example, if the number of streaming data providing times of all the MPUs is 5, and the number of streaming data providing times corresponding to the MPU 4 is an average of all the MPUs 1, 2, 3, When the number of streams is higher than 9, the point of the MPU 4 can be a highlight point having high popularity.

After the analysis of the popularity information on the streaming data is completed through the above process, the statistics utilization unit 33 may provide various additional services using the calculated popularity information. For example, the statistical utilization unit 33 of the present invention can reconstruct a progress bar using popularity information, configure a progress bar in which popularity information is displayed, and provide the streaming data to the terminal 100 that requested the streaming data. It is possible to provide supplementary services such as inserting an advertisement immediately before a highlight point by using information.

In addition, when the statistical utilization unit 33 of the present invention stores the reproduction statistical data for each section, it may provide various supplementary services for each section. For example, when the popularity information of the specific section is low, the corresponding section may be replaced by the advertisement MPU. If the popularity information of the specific section is high, a message MPU such as " To the subscriber station 100, and changes the subsection to the subscriber interval, thereby inducing the subscriber to click the subscription fee.

In addition, the streaming server 310 of the present invention can extract only a highlight image using the information of each section, and control the process of exposing the highlight image through a separate path such as a 10-minute image of a topic.

12, the streaming server 310 of the service providing apparatus 300 of the present invention receives a streaming data request from the terminal 100 (step < RTI ID = 0.0 > (S401), and may transmit the streaming data to the terminal 100 (S403).

The statistical server 320 of the service providing apparatus 300 of the present invention can receive the playback position information according to the progress bar selection from the terminal 100 (S405).

The playback position information may include the identification information of the streaming data transmitted to the terminal 100 and the MPU identification information of one point selected and inputted through the progress bar.

The statistics server 320 that received the counts the number of times the streaming data is provided corresponding to the MPU serial number of the asset identification information and accumulates and accumulates the accumulated number of times to provide the reproduction statistics data (S407). Thereafter, To calculate the popularity information (S409). As shown in FIG. 3, the streaming server 310 of the present invention can configure a progress bar reflecting popularity information using the popularity information, and can transmit a progress bar composed of the terminal 100 S413).

Meanwhile, if the user has transmitted the progress bar reflecting the popularity information to the terminal 100 in advance, the popularity information can be updated using the reproduction position information generated according to the user's selection input. Also, It is possible to change the response bar and transmit the changed progress bar to the terminal 100.

In addition, when the popularity information is calculated for each section, the streaming server 310 of the present invention can perform more detailed control processing such as providing a specific MPU for each section using the popularity information.

The present invention transmits streaming data according to the MMMT protocol to the terminal 100 and uses the playback position information including the MPU serial number generated through the progress bar selection input of the terminal 100 to provide the streaming data providing frequency It is possible to calculate accurate reproduction statistical data for each MPU and MPU section. By inserting the advertisement MPU or MPU in units of MPU, it is possible to provide more various additional services more easily.

The method of calculating the reproduction statistical information of the streaming data according to the embodiment of the present invention has been described above.

The method for calculating the reproduction statistical information of the streaming data of the present invention as described above may be provided in the form of a computer-readable medium suitable for storing computer program instructions and data.

In particular, the computer program of the present invention is a service providing apparatus for transmitting streaming data of an MMT (MPEG Media Transport) protocol in response to a request of a terminal, the service providing apparatus comprising: Receiving end position information including playback position information including an MPU (Media Processing Unit) serial number of the point where the MPU is started and MPU serial number of the last played point; A step of counting and storing the number of times of providing at least one streaming data for each MPU can be performed.

Such a computer-readable recording medium may include program instructions, data files, data structures, etc., singly or in combination, and includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (ROM), random access memory (RAM), flash memory, and the like, such as a magneto-optical medium such as a magneto-optical medium and a floppy disk, And hardware devices that are specifically configured to perform the functions described herein.

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers of the technical field to which the present invention belongs.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be appreciated by those skilled in the art that numerous changes and modifications can be made to the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

The present invention relates to a streaming service. More particularly, the present invention relates to a streaming service which analyzes a viewing style of a user in consideration of a user's input generated through a progress bar of an application capable of playing streaming data, A method for calculating reproduction statistics information of streaming data capable of providing various additional services based on popularity information as well as analysis of popularity information on the streaming data, and an apparatus therefor.

According to the present invention, playback position information on a user's input generated through a progress bar of an application capable of playing back streaming data is checked to generate playback statistical data for each MPU. Thus, And can provide a variety of supplementary services by using them. Further, since the present invention is not limited to a commercial or an operation, it is industrially applicable because it is practically possible to carry out clearly.

100: terminal 300: service providing apparatus
310: streaming server 320: statistics server
500: Network

Claims (12)

A service providing apparatus for transmitting streaming data of an MMT (MPEG Media Transport) protocol type at a request of a terminal,
The service providing apparatus comprising:
Receiving playback position information including an MPU (Media Processing Unit) serial number at a point where reproduction is started from the terminal receiving and reproducing the streaming data, and end position information including an MPU serial number of the last reproduced point; And
Counting and storing the number of streaming data providing times for at least one MPU including the playback position information to the ending position information;
And generating the reproduction statistics information of the streaming data. The method according to claim 1,
The end position information
Means a point reproduced last in accordance with completion of reproduction of the streaming data in the terminal,
And means for, when another reproduction position information is generated in the terminal, the last reproduction position before the another reproduction position information is generated. The method according to claim 1,
The playback position information
Wherein the streaming data is generated through a user's selection input to a progress bar of a playback application for playing back the streaming data from the terminal. The method according to claim 1,
After the storing step,
Calculating reproduction statistical data of the streaming data using the counted number of times of providing the streaming data; And
Calculating popularity information on the streaming data using the calculated reproduction statistics data;
The method of claim 1, further comprising: 5. The method of claim 4,
After the step of calculating the popularity information,
The advertising information may include at least one of the at least one terminal and the at least one terminal, and at least one of the at least one terminal and the at least one terminal, An additional service providing step for providing the additional service;
The method of claim 1, further comprising: 6. The method of claim 5,
In the additional service providing step,
Wherein at least one MPU satisfying a predetermined condition is calculated as a highlight point having a high degree of popularity based on the average streaming data count of all MPUs corresponding to the streaming data. A computer-readable recording medium on which a program for executing the method according to any one of claims 1 to 6 is recorded. A computer program stored in a computer-readable medium embodied thereon for carrying out the method recited in any one of claims 1 to 6. A service providing apparatus for transmitting streaming data of an MMT protocol type according to a request of a terminal,
The service providing apparatus
A streaming data providing unit for sequentially transmitting the streaming data requested by the terminal; And
When the reproduction position information including the MPU (Media Processing Unit) serial number of the reproduction start position and the end position information including the MPU serial number of the last reproduced position are received from the terminal, A statistics processor for counting and storing at least one streaming data providing frequency for each MPU including information;
The service providing apparatus comprising: 10. The method of claim 9,
The statistical processing unit
And calculates reproduction statistical data of the streaming data using the counted number of times of providing the streaming data. 11. The method of claim 10,
A statistics utilization unit for calculating popularity information on the streaming data using the calculated reproduction statistics data;
Wherein the service providing apparatus further comprises: 12. The method of claim 11,
The statistics utilization unit
The advertising information may include at least one of the at least one terminal and the at least one terminal, and at least one of the at least one terminal and the at least one terminal, To the service providing apparatus.

Images