KR20180034297A - Method for providing online advertisement system based on chatting - Google Patents

Abstract

The present invention relates to an online advertisement system providing method based on chatting. The online advertisement system providing method based on chatting by a server according to an embodiment of the present invention includes the steps of: displaying an advertisement information list including at least one or more advertisement information received from an advertiser terminal through an online space to which a user terminal is connectable; providing an online chatting room to the user terminal by opening the online chatting room to perform the chatting between the user terminal and the advertiser terminal of specific advertisement information if a reading request for the specific advertisement information is received from the user terminal; and displaying detailed advertisement information of the specific advertisement information in a specific region in the opened chatting room. Accordingly, an advertiser can more actively perform sales or promotion to a user.

Description

METHOD FOR PROVIDING ONLINE ADVERTISEMENT SYSTEM BASED ON CHATTING [0002]

The present invention relates to a chat-based online advertisement system providing method. More specifically, when the advertisement information received from the advertiser terminal is displayed in the online space and the request for browsing the specific advertisement information among the displayed advertisement information is received from the user terminal, a chat can be performed between the advertiser terminal and the user terminal An online chatting room, and providing the online chatting system to the advertiser terminal and the user terminal.

With the rapid diffusion and diffusion of the Internet and personal mobile devices, consumers are able to access various contents through online, and content is spreading at a very high speed in proportion to the contents. In this situation, advertisers are striving to efficiently recognize advertisements with consumers along with the contents.

In particular, advertisers are trying to persuade consumers through online advertising in addition to offline advertising. In order to do this, advertisers have created various types of advertisements, such as banner ads and mobile advertisements, and provide them to consumers.

However, since such advertisements are often a one-time advertisement method, there is a problem that the efficiency of the advertisement is inadequate because the advertisement can not be continuously displayed. Moreover, since most of the indefinite advertisements do not specify the advertisement target, There is a problem that it is difficult for the advertiser to obtain the desired result through the advertisement.

Accordingly, in order to solve the above-mentioned problems, there is a need for a method for providing an online advertisement system capable of continuously performing advertisements on a specific object. Accordingly, in the present invention, To provide an online advertising system capable of opening an online chat room.

Particularly, the present invention provides an online advertisement system that provides a reward to a user who attains a specific condition set for each advertisement in the online chatting room so that the user can concentrate on the advertisement continuously with attention, and further, We would like to propose an online advertising system that can set specific targets for ad exposure so that potential customers can be discovered and additional new customers can be created.

Korean Patent Publication No. 10-2016-0094774 (published on August 10, 2016)

It is an object of the present invention to propose a method of providing an online advertisement system based on a chat.

It is another object of the present invention to provide an online advertisement system capable of providing an online chat room capable of performing a chat between a user and an advertiser.

It is another object of the present invention to propose an online advertisement system that provides a reward to a user who achieves a specific condition set in the advertisement in the online chatting room.

Yet another object of the present invention is to propose an online advertisement system in which a target setting in which an advertisement is exposed can be specifically set.

The technical problems to be solved by the present invention are not limited to the technical problems and other technical problems which are not mentioned can be understood by those skilled in the art from the following description.

According to another aspect of the present invention, there is provided a method for providing an online advertisement system based on a chat, the method comprising: receiving a list of advertisement information including at least one advertisement information received from an advertiser terminal, Displaying an advertisement message on a user terminal in an available on-line space, receiving an inquiry request for specific advertisement information from the user terminal, establishing an on-line chat room in which the user terminal and the advertiser terminal of the specific advertisement information can perform a chat, And displaying the detailed advertisement information of the specific advertisement information on a specific area in the opened chat room.

In the method of providing an online advertisement system based on a chat according to an embodiment of the present invention, at least one advertisement information received from the advertiser terminal is one of paid advertisement information or free advertisement information, In this case, the advertisement information received from the advertiser terminal may include at least one advertisement target condition information, and may be displayed on the online space only to the user terminal satisfying the advertisement target condition.

The advertisement target condition information may include at least one of sex, an age range, a distance range from the advertiser terminal, whether to follow the advertiser terminal, And the number of persons who can receive the reward through the advertisement information.

In an exemplary embodiment of the present invention, a method of providing an online advertisement system based on a chat, the advertisement information list including a thumbnail image, an advertisement phrase, an advertiser information, an advertisement target information, Distance information, or a reward amount.

In accordance with an embodiment of the present invention, there is provided a method of providing an online advertisement system based on a chat, the method comprising: when a user of the user terminal transmits a message to the advertiser terminal through the opened chat room, And displaying the opened chat room list on the advertiser terminal according to whether the specific advertisement information requested by the user terminal is paid advertisement information or free advertisement information, Can be displayed.

In a chatting-based online advertisement system providing method according to an embodiment of the present invention, when the advertisement information is charged, an activity condition preset by the advertiser terminal is performed by the user terminal in the opened chat room , A reward can be provided to the user terminal.

In the method of providing an online advertisement system based on a chat according to an embodiment of the present invention, the predetermined activity condition may include at least one of a text browsing, an image browsing, a video browsing, a link click, Wherein the advertiser terminal includes at least one of a predetermined time elapsed, a message transmission to the advertiser terminal a predetermined number of times or more, an answer to one or more questions set by the advertiser terminal, and attainment of a specific mission set by the advertiser terminal .

In the chatting-based online advertisement system providing method according to an embodiment of the present invention, the advertiser terminal can confirm whether or not the user terminal has achieved the predetermined activity condition in the opened chat room .

In the method of providing a chatting-based online advertisement system according to an embodiment of the present invention, message transmission of a predetermined number of messages to the advertiser terminal is performed by transmitting a message transmission of the advertiser terminal and a message transmission of the user terminal to one message Reception set, and it can be determined that one message transmission is performed only when the one message transmission / reception set is performed.

The predetermined time after the establishment of the on-line chat room may be a time when the connection state of both the advertiser terminal and the user terminal in the online chat room is < RTI ID = 0.0 & And may be set to be achieved only when the predetermined period of time is maintained.

In a method for providing an online advertisement system based on a chat according to an embodiment of the present invention, when the user terminal performs the predetermined activity condition, the advertiser terminal transmits the online chatting system Wherein the user terminal is capable of leaving the opened online chat room after a predetermined time has elapsed, and the predetermined time is set to be longer than the predetermined time, The advertiser terminal may calculate the time from when the first message is transmitted to the terminal or when the advertiser terminal transmits the first message to the user terminal.

In another aspect of the present invention, there is provided a method of providing an online advertisement system based on a chat, the method comprising the steps of: after the message transmission / reception of the advertiser terminal is interrupted for a predetermined period of time, Receiving a request for reactivation of the on-line chat room from the advertiser terminal after the terminal is exited from the on-line chat room, controlling to enable message transmission / reception between the user terminal and the advertiser terminal in the online chat room, The detailed advertisement information of the advertisement information can be displayed again in the specific area in the online chat room.

In a method for providing an online advertisement system based on chatting according to an embodiment of the present invention, when there are a plurality of specific advertisement information, detailed advertisement information of specific advertisement information provided most recently from the advertiser terminal And when the predetermined motion is input from the user terminal, each of the detailed advertisement information for the plurality of specific advertisement information can be sequentially displayed corresponding to the input motion.

According to another aspect of the present invention, there is provided a method of providing an online advertisement system based on a chat, the method comprising: when a message transmission / reception is enabled between the user terminal and the advertiser terminal, , And may further provide rewards to the user terminal.

According to the present invention as described above, the following effects can be obtained. However, effects obtained through the present invention are not limited thereto.

First, according to the present invention, a method of providing an online advertisement system based on a chat can be provided.

Second, according to the present invention, a user who views an advertisement and an advertiser can exchange messages with each other in an online chat room, unlike a general advertisement, so that an advertiser can more actively perform sales or promotion to a user who is an advertiser have.

Thirdly, according to the present invention, it is possible to chat between the user and the advertiser only after the user's message is first transmitted in the online chat room, thereby limiting the indiscriminate advertisement message on the online.

Fourthly, according to the present invention, a reward is provided to a user who achieves a specific condition set in an advertisement, and an advertiser can set the specific conditions variously, so that an advertiser can create a variety of advertising means There is an effect to help.

Fifth, according to the present invention, a reward is provided to a user who achieves a specific condition set in an advertisement, thereby helping the user to focus on the advertisement continuously.

Sixth, according to the present invention, there is provided an online advertisement system capable of specifically setting a target setting in which an advertisement exposure is performed, thereby providing more effective advertisement performance to an advertiser.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 is a diagram illustrating a wired / wireless communication network environment to which the present invention may be applied.
FIG. 2 is a flowchart illustrating a method of providing a chat-based online advertisement system according to an embodiment of the present invention. Referring to FIG.
3 is a block diagram illustrating a configuration of a terminal and a server to which a method of providing a chat-based online advertisement system according to an exemplary embodiment of the present invention can be applied.
4 is an exemplary diagram illustrating a process of an advertiser terminal inputting free advertisement information and paid advertisement information according to an embodiment of the present invention.
5 is an exemplary view for explaining a free advertisement information list and a pay advertisement information list according to an embodiment of the present invention.
6 is an exemplary view for explaining an on-line chat room that can perform a chat between an advertiser terminal and a user terminal established according to an embodiment of the present invention.
7 is an exemplary diagram illustrating a chat room list according to an embodiment of the present invention.
8 is an exemplary diagram for explaining a reward paid to a user terminal according to an embodiment of the present invention.
9 is a diagram for explaining cash conversion of a reward paid to a user terminal according to an embodiment of the present invention.
FIG. 10 is an exemplary diagram illustrating an activity condition for paying a reward to a user terminal according to an embodiment of the present invention; FIG.
11 is another exemplary diagram for explaining an activity condition for paying a reward to a user terminal according to an embodiment of the present invention.
12 is another exemplary diagram for explaining an activity condition for paying a reward to a user terminal according to an embodiment of the present invention.
13 is another exemplary diagram illustrating an activity condition for paying a reward to a user terminal according to an embodiment of the present invention.
14 is another exemplary diagram for explaining an activity condition for paying a reward to a user terminal according to an embodiment of the present invention.
15 is another exemplary diagram for explaining an activity condition for paying a reward to a user terminal according to an embodiment of the present invention.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The following detailed description, together with the accompanying drawings, is intended to illustrate exemplary embodiments of the invention and is not intended to represent the only embodiments in which the invention may be practiced.

It is to be understood that both the foregoing general description and the following detailed description of the present invention are exemplary and explanatory and are intended to provide further explanation of the invention as claimed. Only.

In some instances, well-known structures and devices may be omitted or may be shown in block diagram form, centering on the core functionality of each structure and device, to avoid obscuring the concepts of the present invention. In the following description, the same components are denoted by the same reference numerals throughout the specification.

Throughout the specification, when an element is referred to as "comprising" or " including ", it is meant that the element does not exclude other elements, do.

Also, the term "part" in the description means a unit for processing at least one function or operation, which may be implemented by hardware, software, or a combination of hardware and software. Furthermore, the terms " a or an, "" one," and similar related terms, unless the context clearly dictates otherwise or clearly contradicted by context, As used herein.

In addition, specific terms used in embodiments of the present invention are provided to facilitate understanding of the present invention. Unless otherwise defined, all terms used herein, including technical or scientific terms, And have the same meaning as commonly understood by those of ordinary skill in the art. The use of such a specific term may be changed to other forms without departing from the spirit of the present invention.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The following detailed description, together with the accompanying drawings, is intended to illustrate exemplary embodiments of the invention and is not intended to represent the only embodiments in which the invention may be practiced.

1 is a diagram illustrating a wired / wireless communication network environment to which the present invention may be applied.

1, the wired / wireless communication network environment to which the present invention can be applied includes an advertiser terminal 100, a server 200, a user terminal 300, and a network 400.

However, the wired / wireless communication network environment described below includes at least one of the components shown in FIG. 1, but is not limited thereto. In FIG. 1, only one advertiser terminal, server, The present invention can be applied to one or more advertiser terminals, one or more user terminals, one or more servers (for example, a management server, a mediation server, a relay server or a client server) Network, and each terminal and server can be connected through different networks.

In the present invention, the advertiser terminal 100 and the user terminal 300 may be interpreted as a device capable of transmitting and receiving a communication signal with other devices including the server 200. [

At this time, one or more applications may be installed in advance in the advertiser terminal 100 and the user terminal 300, and in particular, a method of providing an online advertisement system based on a chat, which is an embodiment of the present invention, (Application Program Interface) or embedded software (Embeded Software) may be installed.

That is, the online advertisement system providing method described below may be performed through an application including an API or embedded software related to an online advertisement system providing method installed in the advertiser terminal 100 and the user terminal 300, But is not limited to, and may be achieved through a website (WEBSITE).

The advertiser terminal 100 and the user terminal 300 may transmit or receive data or signals to the server 200 or may transmit data or signals to the server 200 through the one or more applications. Or the like.

At this time, the transmitted or received data or signal may be related to execution of a method of providing an online advertisement system according to an embodiment of the present invention, but the present invention is not limited thereto.

A Terminal, a Mobile Station (MS), a Mobile Subscriber Station (SS), a Subscriber Station (SS), an Advanced Mobile Station (AMS), and the like, as an example of the advertiser terminal 100 and the user terminal 300. [ , A wireless terminal (WT), a machine-type communication (MTC) device, a machine-to-machine (M2M) device, and a device-to-device (D2D) device.

Of course, this is merely an example, and the user terminal in the present invention should be construed as a concept including all the devices that are currently developed, commercialized, or to be developed in the future, or capable of signal transmission.

1, the server 200 refers to an object capable of transmitting and receiving data with at least one or more other devices through a wired / wireless communication network environment. In the present invention, the server 200 further includes a mediation server and / As shown in FIG.

An example of the server 200 is a cloud server, an IMS (Multimedia Subsystem) server, a telephony application server, an IM (instant messaging) server, a MGCF (Media Gateway Control Function) And a CSCF (Call Session Control Function) server. The server 200 may include an object capable of transmitting and receiving data, such as a PC (personal computer), a notebook computer, and a tablet PC May be implemented as a device.

The network 400 is a network for transmitting and receiving various kinds of data such as text, digital images, digital images, and digital voice information between the advertiser terminal 100, the server 200 and the user terminal 300 Means a data communication network, and the type thereof is not particularly limited.

For example, it may be an IP (Internet Protocol) network that provides a large capacity data transmission / reception service through an Internet Protocol (IP), or an All IP network that integrates different IP networks.

The network 400 may include a mobile communication network including a wired network, a Wibro (Wireless Broadband) network, a WCDMA, a mobile communication network including a High Speed Downlink Packet Access (HSDPA) network and an LTE (Long Term Evolution) (LTE-A), a satellite communication network, and a Wi-Fi network, or a combination of at least one of them.

FIG. 2 is a flowchart illustrating a method of providing a chat-based online advertisement system according to an embodiment of the present invention. Referring to FIG.

2, the present invention may include, but is not limited to, an advertiser terminal 100, a server 200, and a user terminal 300. That is, the chat-based online advertisement system providing method described in the present invention may further include another configuration not directly shown in FIG.

As described above, the method of providing an online advertisement system according to an embodiment of the present invention to be described below is implemented by an application or a computer program installed in advance in the advertiser terminal 100 and the user terminal 300 Hereinafter, it is assumed that the present invention can be implemented by the application or the program without any specific description that the present invention can be implemented by the application or the computer program.

Further, the online advertisement system according to an embodiment of the present invention may be provided to the advertiser terminal 100 and the user terminal 300 through an on-line space provided and / or controlled by the server 200 The advertiser terminal 100 and the user terminal 300 may use the online advertisement system provided through the online space by the server 200 based on the application or the computer program.

In the present invention, when the advertiser terminal 100 or the user terminal 300 accesses the on-line space provided by the server 200, each of the advertiser terminal 100 and the user terminal 300 has a separate setting (for example, , Subscription, etc.) may be additionally required.

Also, in the present invention, the online space may be a space, a platform, or the like on-line provided by the server 200 in which the advertiser terminal 100 and / or the user terminal 300 have performed a membership registration process in advance Can be defined.

At this time, the membership subscription may include a process of inputting / authenticating at least one information (for example, a personal profile including an ID and a password) requested by a specific space or platform on the online Alternatively, the subscription may include a social network service or a portal service (portal service), which is linked in advance to a specific space or platform on the on-line according to the selection of each user of the advertiser terminal 100 and / Service) may be directly or indirectly linked to automatically input the at least one information.

In the system of the present invention, information (for example, ID, password, name, age, sex, occupation, business name, advertisement product, etc.) input by the user is stored in the server 200 controlling the online space And at least one information input by the user stored in the server 200 may exist.

Meanwhile, in the present invention, the advertisement (or advertisement information) refers to information about a product or service that the advertiser desires to sell or provide to the consumer (or user) or intentionally notifying the consumer (or user) As well as the activity of the human being.

2, the advertiser terminal 100 may transmit advertisement information desired to be displayed to the user terminal 300 to the server 200 through the online advertisement system.

In this case, after the server 200 receives the advertisement information from the advertiser terminal 100 or receives a plurality of pieces of advertisement information from a plurality of advertiser terminals including the advertiser terminal 100, And may generate an advertisement information list including advertisement information and transmit the advertisement information list to the user terminal 300 to be displayed on the user terminal 300. (S201 to S202)

In the present invention, the advertisement information received from the advertiser terminal 100 by the server 200 may be one of paid advertisement information and free advertisement information, and each of the paid advertisement information and the free advertisement information may include advertisement information (E.g., image, text, video, link, etc.) related to the advertised product desired to be sold or promoted by the advertiser 100 may be included.

In the present invention, the paid advertisement information and the free advertisement information may include information indicating whether the advertiser terminal 100 should pay a fee equal to or greater than a predetermined amount in uploading the advertisement to the online region, There may be a difference.

That is, when the advertiser terminal 100 intends to upload the paid advertisement information to the online area, the advertiser terminal 100 must pay a predetermined amount or may deduct a point corresponding to a predetermined amount. However, the free advertisement information may be set to be uploadable only by subtracting a relatively small amount of points from the amount of points deducted when uploading the paid advertisement information.

Further, in the present invention, each of the paid advertisement information and the free advertisement information may be different in whether or not the reward is provided to the user terminal 300 and the target setting in which the advertisement exposure is set can be specifically set as described later have.

4A and 4B, the advertiser terminal 100 transmits the pay advertisement information and / or the free advertisement information to the advertiser terminal 100. For example, May be created / registered in the online space provided / controlled by the server 200.

First, when the advertiser terminal 100 wants to generate free advertisement information to be displayed in the online area, as shown in FIG. 4 (a), a description of an advertisement target product or service that the advertiser terminal 100 desires to sell or promote And / or the phrase (401), and may attach the photograph information (402) associated therewith.

In this case, the description and / or the phrase may be set to be made only within a predetermined number of characters, but the present invention is not limited thereto. Further, in FIG. 4 (a), the photo information 402 is shown as attaching one piece of photo information, but this is only exemplary and may vary depending on the setting.

According to an embodiment of the present invention, in order to generate / register the free advertisement information in the on-line area, the advertiser terminal 100 generates a point deduction 403 (for example, In order to achieve this, in the present invention, the server 200 transmits a predetermined amount of points (for example, a predetermined number of points) to each of the users subscribed to the on- 100 points a day, etc.), so that the advertiser can perform the creation / registration of the free advertisement information without any extra cost.

Meanwhile, in the present invention, when the advertiser terminal 100 wants to generate paid advertisement information to be displayed in the online area, as shown in FIG. 4 (b), the advertisement target product or service And / or the phrase 404, and may attach photograph information 405 related thereto. In FIG. 4 (b), the photograph information 405 is shown as attaching three pieces of photograph information, but this is only an example and may vary depending on the setting.

According to an embodiment of the present invention, in the case of the paid advertisement information, the advertiser terminal 100 may further set at least one advertisement target condition information 406 unlike the free advertisement information, The paying advertisement information may be set to be displayed only in the user terminal that satisfies the advertisement target condition 406 in the online area when the advertisement target information setting unit 100 sets the advertisement target condition 406. [

4 (b), the advertisement target condition information 406 includes information such as the number of persons who can receive the reward through the advertisement information, the sex, the age range, and the distance from the advertiser terminal And the paying advertisement information in which the advertisement target condition is set as described above can be displayed only on the user terminal satisfying the above condition, and examples of the above-mentioned conditions are only examples and are not limitative.

For example, in the present invention, the advertiser terminal 100 includes advertisement target condition information 406 for the advertisement advertisement information (advertisement advertiser of the advertiser terminal 100) in the online area The user terminal (or users) following the user terminal can be set. In this case, the paying advertisement information can be displayed only in the following user terminal.

That is, according to an embodiment of the present invention, in the online area, the user terminal 300 (or the user) can follow (e.g., advertisement of the advertiser terminal 100) (or advertiser) The user of the user terminal 300 may be referred to as a " Following " User or a user to be followed, The advertiser terminal 100 may be referred to as a " Followed " User or a user to be followed.

In the present invention, the user terminal 300 (or the user) can follow only a predetermined number of advertiser terminals 100 (or advertisers 100, for example) And can be followed from a variety of different user terminals without any particular quantitative limitations. However, the advertiser terminal 100 may limit the number of user terminals following the setting.

This is because the user terminal is restricted to follow up a large number of advertiser terminals indiscriminately for the purpose of receiving only the reward. Thus, according to the present invention, the advertiser can prevent efficient waste of reward, Can be performed.

Accordingly, if the user terminal 300 is already following the predetermined number of advertiser terminals, the user terminal 300 may additionally follow the new advertiser terminal, (Or releasing) a follow-up with respect to at least one of the advertiser terminals of a predetermined number of advertiser terminals that are performing the follow-up on the new advertiser terminal.

In the present invention, when the user terminal 300 follows a specific advertiser terminal, the user terminal 300 can browse the advertisement information uploaded by the specific advertiser terminal, The advertisement target condition information 406 can be set so that the advertisement information is displayed only to the user terminal of the user terminal 406. Alternatively, the advertisement target condition information 406 can be set to be displayed only to the user terminal, ).

Accordingly, according to the present invention, it is possible to transmit an advertisement message only to a new user terminal for a user terminal following or excluding the user terminal, thereby allowing the advertiser to perform a strategic targeted advertisement, It is possible to carry out continuous advertisement on the object, thereby helping the advertiser to fully achieve the advertisement effect of the user at the moment of need.

Also, according to an embodiment of the present invention, the advertiser terminal 100 may transmit a friend introduction request (e.g., a message, a link, etc.) to one or more user terminals that follow itself, The third user terminals that have received the acquaintance introduction request from the user terminals following the advertiser terminal 100 are in a state of following the advertiser terminal 100 on the basis of the received acquaintment introduction request, It is possible to join the area.

In the present invention, various conditions other than the above-mentioned exemplary conditions may be set as the advertisement target condition information 406, and the various conditions may be set individually or in combination with the advertisement target condition information 406 . On the other hand, the setting of the target condition of the advertisement should be interpreted as a concept including all technical matters that can be implemented on-line.

As described above, since the pay advertisement information and the free advertisement information differ not only in whether the target setting in which the advertisement exposure is performed can be specifically set, but also whether the reward is provided to the user terminal 300, The advertisement target information 406 is not shown in FIG. 4 (b) but further includes an activity condition to be performed by the user terminal 300 in order to receive the reward and an amount of the reward as described later . However, it should be noted that these are merely illustrative and other conditions may be additionally added to the paid advertisement information.

More specifically, if the advertiser terminal 100 determines in the advertisement target condition information 406 that (a) the number of persons who can receive a reward through the advertisement information, (b) sex, ( c) the age range of the advertiser terminal, and (d) the distance range from the advertiser terminal is set to 10 persons, (b) man, (c) The paying advertisement information created / registered in the online area by the advertiser terminal 100 may be displayed only to male user terminals of all ages within a range of 1 km based on the location of the advertiser terminal, If ten of the user terminals are to be provided with a reward, the paid advertisement information may not be displayed in the online area.

In addition, when the advertiser terminal 100 sets the reward amount to be paid to one user terminal to 100 points in the advertisement target condition information 406, the advertiser terminal 100 transmits the pay advertisement information In order to upload to the online area, the reward amount to be paid to the one user terminal is 100 points, which is the amount corresponding to 100 points x 10 user terminals (if the pay advertisement information itself is set to require 100 points, ), And when the paid advertisement information is uploaded due to the above point deduction, a reward amount (100 points) to be paid to the one user terminal is displayed in the online area together with the paid advertisement information . Accordingly, in this case, when the specific user terminal achieves the activity condition separately set by the advertiser of the advertiser terminal 100, the point (100 points) of the corresponding amount is paid to the specific user terminal that has achieved the activity condition .

That is, the present invention provides an online advertisement system in which an advertiser is able to specifically set a target to which an advertisement is exposed so that a potential customer can be discovered and a new customer can be created. Thus, .

2, the server 200 receiving the paid advertisement information and / or the free advertisement information from the advertiser terminal 100 may include at least one of the received paid advertisement information and / or the free advertisement information The advertisement information list may be transmitted to the user terminal 300 and controlled to be displayed on the user terminal 300. (S202)

At this time, in the present invention, the advertisement information list includes advertiser information of each of the paid advertisement information and / or free advertisement information, a thumbnail image related to the advertisement target product or service, an advertisement related to the advertisement target product or service And a reward amount. The free advertisement information and the paid advertisement information may be displayed in a divided manner as shown in FIG. 5 (a) and FIG. 5 (b) have.

Also, the advertisement information list including the paid advertisement information and / or the free advertisement information may be previously set to be displayed according to a specific criterion. For example, the advertisement information list may include the paid advertisement information and / Or the free advertisement information may be displayed in ascending order or descending order based on various conditions such as upload time, remaining number of persons who can receive the reward, distance from the advertiser, category classification, and the like. All of the user terminals can perform this.

In accordance with the above process, the user terminal 300 may sequentially or individually view the free advertisement information and / or the pay advertisement information in the advertisement information list, A method in which the user swipes or clicks the free advertisement information and / or the pay advertisement information displayed through the online area, or the like.

In the present invention, when the user of the user terminal 300 requests the server 200 to browse specific advertisement information among the free advertisement information and / or paid advertisement information displayed through the online area, the server 200 Can provide an online chat room in which the user terminal 300 and the advertiser terminal 100 of the specific advertisement information can chat with each other and provide the same to the user terminal 300. [ (S203 to S204)

6, in the on-line chatting room opened according to the above-described method, the texts between the user terminal 300 and the advertiser terminal 300, as shown in FIG. 6, It is possible to transmit and receive various types of data such as images, moving images, and emoticons.

6, detailed advertisement information 601 for specific advertisement information selected by the user of the user terminal 300 may be displayed in a specific area in the opened chat room, And the detailed advertisement information 601 may be inputted in advance by the advertiser of the advertiser terminal 100 uploading the specific advertisement information selected by the user of the user terminal 300. [

Accordingly, the user of the user terminal 300 entering the online chat room can browse the detailed advertisement information, and if there is an inquiry or a request item in the process of browsing the detailed advertisement information, It is possible to collect information related to the advertised goods / service in more detail by transmitting a message to the advertiser terminal 100 via a chat room and receiving a response thereto.

Meanwhile, when the user of the user terminal 300 transmits a message to the advertiser terminal 100 through the online chat room, the opened chat room list may be displayed to the advertiser terminal 100 through the online space Accordingly, the advertiser terminal 100 can also transmit a message to the user of the user terminal 300 through the opened online chatting room, including a message of active promotion or explanation about the advertisement target product / service. The efficiency of the advertisement can be greatly improved.

According to an embodiment of the present invention, each of the advertiser terminal 100 and the user terminal 300 may generate a message as it transmits a message as shown in FIGS. 7 (a) and 7 (b) Each of the online chat room lists generated according to the received online chat room list and / or messages can be viewed through the online area, and they can be separately displayed.

In addition, when the user of the user terminal 300 transmits a message to the advertiser terminal 100 through the online chatting room (S205), or when the advertiser terminal 100 transmits a message to the user terminal 300 (S208), the online chatting room can set an alarm to be sounded at each of the receiving terminals, and the alarm can perform on / off setting for each online chatting room.

According to an embodiment of the present invention, the paid advertisement information may further include an amount of reward and an activity condition, which is a condition for paying the reward, according to the setting of the advertiser terminal 100 .

Accordingly, when the user of the user terminal 300 searches for the advertisement information list including the free advertisement information and / or the pay advertisement information displayed on the online area, as shown in FIG. 10 (a) The advertisement information list includes advertisement information, advertisement target information, distance to the advertiser 1001, a thumbnail image 1002 related to the advertisement target product or service, an advertisement phrase 1003 related to the advertisement target product or service, , And a reward amount 1004 may be included and displayed.

When the user of the user terminal 300 requests the server 200 to browse the specific paid advertising information among the user terminal 300 and the server 200, An on-line chat room in which chatting can be performed between the advertiser terminals 100 can be provided to the user terminal 300. At this time, detailed advertisement information of the specific pay advertisement information can be displayed in a specific area in the opened chat room have. (S204)

At this time, the detailed advertisement information may be various types of information (for example, text, image, moving picture, link, etc.) expressing a product or service that the advertiser of the advertiser terminal 100 desires to publicize to the user And one or more pieces of the detailed advertisement information may be included.

Therefore, if there is more than one detailed advertisement information displayed in the specific area in the opened chat room, the user of the user terminal 300 may perform a specific motion (for example, click, double click, A slip to the left or right, etc.) may be added to the at least one detailed advertisement information.

For example, if a user of the user terminal 300 is following an advertiser of the advertiser terminal 100, and the advertiser terminal 100 sets a user terminal that follows him as an advertisement target condition When the second paying advertisement information is uploaded with a time lag, the paying advertisement information (or a plurality of pieces of detailed advertisement information) may be displayed in a specific area of the online chatting room .

In this case, the first paid advertisement information (or detailed advertisement information) is first displayed in the specific area, and the second paid advertisement information (or detailed advertisement information) most recently uploaded by the advertiser terminal 100 displays The user of the user terminal 300 may perform a specific motion on the second paying advertisement information (or the detailed advertisement information) so that the advertiser terminal 100 transmits the first paying It is also possible to browse the advertisement information sequentially.

According to an embodiment of the present invention, a reward sum 1005 to which the user terminal 100 can be paid may be further displayed in the online chat room as shown in FIG. 10 (b) An activity condition 1006 for receiving payment can be additionally displayed.

However, the activity condition may be individually set by the advertiser of the advertiser terminal 100 for each of the paid advertisement information as described above. Alternatively, if the activity condition commonly applied to all the paid advertisement information in the online area is set in advance It may be set.

In the present invention, the activity condition may include at least one of a text browsing, an image browsing, a video browsing, a link click, a message transmission of a predetermined number of times or more to the advertiser terminal, Maintaining a connected state of both the advertiser terminal and the user terminal for a predetermined period of time in the opened online chatting room, maintaining at least one of the at least one question set by the advertiser (for example, (For example, a combination of a response type, a response type, a response type, a response type, a response type, a response type, But is not limited thereto.

10 (b) and FIG. 10 (c), the activity condition may cause the user terminal 300 to send a message to the advertiser terminal 100 as shown in FIG. 10 (b) (Or clicking on a button for message transmission with a message input), the user of the user terminal 300 is allowed to enter the chat room in the opened chat room as shown in FIG. 10 (c) It is determined that the activity condition is satisfied when the message 1007 is transmitted to the advertiser terminal 100 (or a button for message transmission is clicked), and the reward of the predetermined amount (100 points ) May be paid. (1008)

According to an embodiment of the present invention, as shown in FIGS. 11 and 12, when the activity condition includes at least one question set by the advertiser (for example, a supporting type, a multiple choice, Etc.), and performing a specific mission set by the advertiser (for example, a product review and a URL information reply after posting a photograph).

11, the advertiser may set at least one question in the online chat room as an activity condition for paying a reward. At this time, the type of the question may be a question type, a multiple choice type, a double type / , OX, and the like, and the number of questions can be arbitrarily set by the user.

At this time, as shown in FIG. 11 (a), if the advertiser has set up three answer questions 1101, the user of the user terminal 300 answers the three answer questions 1101 The reward is not paid and the button 1102 for requesting the reward in the online chat room is also displayed in an inactive state before the reward is created and transmitted to the advertiser terminal 100. [

Therefore, the user of the user terminal 300 can request the reward payment only by inputting a predetermined type of answer (for example, a supporting question / narrative answer for the question type answer) to each of the three question type questions 1101.

On the other hand, if the user of the user terminal 300 creates a response to the question and transmits (or clicks the creation completion button for transmission) to the advertiser terminal 100, the question may be displayed in a disabled state At this time, only the question 1103 in which no answer has been written yet may be displayed in an activated state.

On the other hand, when the user of the user terminal 300 creates a reply to each of the three question-and-answer questions 1101 and transmits the answer to the advertiser terminal 100, The button for the user terminal 300 can be switched from the inactive state 1102 to the activated state 1104 and in this case the reward corresponding to the predetermined amount is immediately paid to the user of the user terminal 300, When the user of the terminal 300 clicks the button 1104 for requesting the reward payment, a reward corresponding to a preset amount may be paid to the user of the user terminal 300. [

Referring to FIG. 12, the advertiser may set a specific mission in the online chat room as a condition for a reward to be paid. At this time, the type of the specific mission is not particularly limited, and the advertiser may arbitrarily select one of various missions that are exemplarily provided by the online region, but otherwise, the user may directly input the specific mission have.

In this case, as shown in FIG. 12 (a), if an advertiser creates a review article introducing an advertisement product to a personal blog or a social network service as an activity condition for paying a reward, If the specific mission 1201 is set to authenticate the captured image, the reward is not paid before the user of the user terminal 300 completes the specific mission, and the reward button 1202 in the online chat room is also notified It can be displayed as inactivated state.

Accordingly, the user of the user terminal 300 must perform the specific mission set by the advertiser (1103, 1104). After performing all the specific missions as shown in FIG. 12 (b) The reward payment request may be transmitted to the advertiser terminal 100 when the user of the advertiser terminal 300 clicks the button 1205 for requesting the activated reward payment.

At this time, the advertiser terminal 100 can confirm whether the user terminal 300 has achieved the specific mission in the opened chat room through the online area, and if the user terminal 300 , The advertiser of the advertiser terminal 100 may send a reward payment request to the server 200 so that the reward can be paid to the user terminal 300 At this time, the reward button in the on-line chat room may be switched from the disabled state 1202 to the activated state 1206 as shown in FIG. 12 (c).

Accordingly, the user of the user terminal 300 can receive a reward of a preset amount by clicking on the activated reward button 1206. [

If the advertiser terminal 100 determines that the user terminal 300 has not achieved the predetermined activity condition as a result of checking whether the advertiser terminal 100 has achieved the predetermined activity condition in the opened chat room, If the advertiser terminal (or the advertiser, 100) determines that the advertiser terminal 100 has achieved an insufficient amount, the advertiser terminal 100 may deny the reward payment.

12 (d), the reward button in the online chat room still remains in the disabled state 1207, and the button 1205 for requesting the reward payment in the online chat room is re- The request button 1208 and / or the reward payment abandon button 1209. [

Accordingly, if the user of the user terminal 300 clicks the reward re-payment request button 1208, the reward payment request may be transmitted to the advertiser terminal 100 again. In the same manner as described above, The reward payment to the user terminal 300 may be made or may be rejected once again.

On the other hand, when the user of the user terminal 300 clicks the Reward Grant button 1209, the user of the user terminal 300 is considered to have given up the right to the reward, The user can no longer receive the reward.

Meanwhile, according to an embodiment of the present invention, as shown in FIG. 13 (a), the activity condition may cause the user terminal 300 to transmit a message more than a predetermined number of times to the advertiser terminal 100 Hereinafter, it is assumed that the activity condition is set such that the user terminal 300 transmits a message to the advertiser terminal 100 three or more times.

Therefore, if the user of the user terminal 300 transmits a message to the advertiser terminal 100 three times or more in the opened chat room, it can be regarded as satisfying the activity condition.

In this case, in order to prevent the user of the user terminal 300 from receiving the reward after inputting the indiscernible or meaningless message, the message transmission of the advertiser terminal 100 and the message transmission of the user terminal 300 are performed by one It can be determined that a message transmission has been performed only when one message transmission / reception set is performed.

More specifically, even if the user of the user terminal 300 transmits a first message 1302 to the advertiser terminal 100 in the opened chat room, the first message 1302 may be transmitted as the number of times the message transmission is performed Not calculated.

The advertiser of the advertiser terminal 100 may transmit a second message 1303 corresponding to the first message 1302 and the advertiser of the advertiser terminal 100 may transmit the second message 1303 corresponding to the first message 1302, When the user transmits the third message 1304, it can be determined that the message transmission is performed once as the third message 1304 is transmitted.

On the other hand, in the online chat room, the number of the total messages requiring transmission by the user of the user terminal 300 and / or the number of the messages transmitted up to now can be displayed, If it is determined that the number of the transmitted messages has changed from 0 to 1, (1305)

That is, as described above, in order to prevent the user of the user terminal 300 from receiving the reward after inputting the indiscernible or meaningless message, the message transmission of the advertiser terminal 100 and the message transmission of the user terminal 300 It is determined that one message transmission / reception set has been performed when only one message transmission / reception set is performed.

Accordingly, after the third message 1304 is transmitted, the advertiser of the advertiser terminal 100 may transmit the fourth message 1306, and the advertiser of the advertiser terminal 100 may transmit the fourth message 1306, May transmit the fifth message 1307, it may be determined that the fifth message 1307 has been transmitted twice.

The advertiser of the advertiser terminal 100 may then transmit the sixth message 1308 and the user of the user terminal 300 transmits the seventh message 1309 corresponding to the sixth message 1308 , It can be determined that the seventh message 1309 has been transmitted and that three message transmissions have been performed.

However, in this case, even if the user of the user terminal 300 additionally transmits the eighth message 1310, the transmission of the eighth message 1310 is not added to the calculation of the number of message transmissions. As described above, the message transmission of the advertiser terminal 100 and the message transmission of the user terminal 300 are set as one message transmission / reception set, and only one message transmission / reception set is performed, .

As described above, when the user terminal 300 performs the activity condition preset by the advertiser terminal 100 in the opened chat room, the button for requesting the reward payment in the online chat room is activated In this case, a reward corresponding to a predetermined amount is immediately paid to the user of the user terminal 300, or a user of the user terminal 300 receives the reward payment When the user clicks the request button 1311, a reward corresponding to the amount preset by the advertiser may be paid to the user of the user terminal 300 when generating the pay advertisement information. (S209)

Meanwhile, according to an embodiment of the present invention, as described above, the advertiser terminal 100 can confirm whether the user terminal 300 has achieved the predetermined activity condition in the opened chat room If the advertiser terminal 100 confirms that the user terminal 300 has achieved the predetermined activity condition, the advertiser 100 transmits the reward to the user terminal 300 so that the reward can be paid to the user terminal 300 (S207) And may send a reward payment request to the server 200. In this case, it is also possible that the user terminal 300 prompts the advertiser terminal 100 to pay the reward after the activity condition is achieved.

If it is determined that the user terminal 300 has not achieved the predetermined activity condition as a result of checking whether the advertiser terminal 100 has achieved the predetermined activity condition in the opened chat room , The advertiser terminal 100 may deny the reward payment. In this case, the user terminal 300 may prompt the reward payment or request the reward payment to the server 200.

If the server 200 requests the server 200 to pay the reward, the server 200 confirms whether or not the activity condition is satisfied. If it is determined that the user terminal 300 has achieved the reward, the server 200 provides the reward to the user terminal 300 Or may not pay a reward to the user terminal 300 if it is determined otherwise.

According to an embodiment of the present invention, as shown in FIGS. 14 and 15, when a user of the user terminal 300 receives a reward after a predetermined time has elapsed in the opened online chat room, An activity condition can be set.

14 (a), it is assumed that the user of the user terminal 300 is set to receive a reward after 10 minutes have elapsed in the online chat room.

In this case, as shown in FIG. 14 (b), the predetermined time of 10 minutes is the time 1403 when the user terminal 300 transmits the first message to the advertiser terminal 100 in the online chatting room, The advertiser terminal 100 may be calculated from any one of the advertiser terminals 100 during the time 1404 when the advertiser terminal 100 first transmits a message to the user terminal 300.

At this time, the predetermined period of time may be set if the preset basis condition is satisfied even if the advertiser terminal 100 and / or the user terminal 300 are not connected to the online chat room, The predetermined time may also be performed even if the advertiser terminal 100 and / or the user terminal 300 are not connected to the online chat room.

14 (c), when the predetermined time of 10 minutes has elapsed (1405), the button for requesting the reward payment in the online chat room is changed from the inactive state to the activated state 1406 In this case, a reward corresponding to a preset amount is immediately paid to the user of the user terminal 300, or a button 1406 for requesting the reward payment by the user of the user terminal 300 , A reward (150 points) corresponding to the amount preset by the advertiser may be paid to the user of the user terminal 300 when generating the pay advertisement information.

Referring to FIG. 15A, the activity condition may be set such that a user of the user terminal 300 receives a reward only after a predetermined time has elapsed in the opened online chat room, as in FIG. 14, 14, it is possible to set the predetermined period of time and proceed only when both the advertiser terminal 100 and the user terminal 300 are connected to the online chat room.

Accordingly, in the online chatting room, status display windows 1501 and 1502 indicating whether the advertiser terminal 100 and the user terminal 300 are connected to the online chatting room are displayed on the advertiser terminal 100 and the user terminal 300, respectively. (300). ≪ / RTI >

Accordingly, when all of the advertiser terminal 100 and the user terminal 300 have been connected to the online chat room and the predetermined time of 10 minutes has elapsed, a button for requesting reward payment in the online chat room The reward corresponding to the predetermined amount may be immediately paid to the user of the user terminal 300 or the reward may be paid to the user of the user terminal 300. In this case, When the user clicks the button 1503 for requesting the reward payment, a reward (300 points) corresponding to the amount set in advance by the advertiser at the time of generating the pay advertisement information is paid to the user of the user terminal 300 .

Meanwhile, according to an embodiment of the present invention, when the user terminal 300 is in a state where it can receive the reward according to the fulfillment of the above-described activity condition, or when the reward is provided, On the side of the advertiser terminal 100, the advertiser terminal 100 can be set not to exit until a predetermined time elapses in the opened online chat room (S210). On the advertiser terminal 100 side, the online chat room can be set only until the predetermined time elapses To the user terminal 300 via the Internet.

Therefore, when the user terminal 300 is in a state in which the reward can be provided or the reward is provided according to the achievement of the activity condition, the advertiser terminal 100, until the predetermined time elapses, The user can transmit and receive a message with the user terminal 300 through the online chatting room. However, if the predetermined time elapses, the online chatting room is maintained, A message can not be transmitted or received. In addition, the user terminal 300 can exit the online chatting room only after the predetermined time has elapsed (S211), and can be set to disable the online chatting room until the predetermined time elapses have. However, even if the predetermined time has elapsed, the user terminal 300 can continue conversation with the advertiser terminal 100 without leaving the online chatting room, as described later. In the present invention, the time limit for the advertiser terminal 100 to transmit and receive a message with the user terminal 300 may be specified as a time limit in which the advertiser terminal 100 can transmit / (For example, time limit counting), and the user terminal 300 can display the online chat room until the predetermined time elapses and it is possible to exit the online chat room The remaining time can be displayed (for example, remaining time counting) in a specific area in the online chatting room.

In the present invention, the predetermined time may be a time when the user terminal 300 transmits the first message to the advertiser terminal 100 in the online chatting room, or when the advertiser terminal 100 transmits the first message May be calculated from any one of the advertiser terminal 100 that has been previously set.

For example, the predetermined time may be set to 10 minutes, and the predetermined time may be calculated from the time when the advertiser terminal 100 transmits the first message to the user terminal 300, 300) accesses the advertisement image uploaded by the advertiser terminal 100 and transmits one message to the advertiser terminal 100, it is assumed that the activity condition is set to be achieved. In this case, the user terminal 300 can receive a reward or receive a reward by transmitting one message to the advertiser terminal 100 after viewing the advertisement image after the online chat room is opened , Since the advertiser terminal 100 has not yet transmitted a message to the user terminal 300, the predetermined time of 10 minutes is not started. Therefore, if the advertiser terminal 100 transmits the first message to the user terminal 300 about four minutes after the user terminal 300 receives the reward, the user terminal 300 transmits the reward The advertiser terminal 100 may be allowed to leave the chat room only after a total of 14 minutes have elapsed from the time of the provision of the reward, And transmits and receives messages and the like to /

According to an embodiment of the present invention, when the user terminal 300 exits the online chatting room, the chatting room that is exited can be set not to be displayed in the chatting room list of the user terminal 300, The chat room may still be displayed in the chat room list of the advertiser terminal 100.

In this case, when the advertiser of the advertiser terminal 100 wishes to invite the user terminal 300 exited to the chat room to chat with the advertiser terminal 100, the advertiser terminal 100 transmits the online chat room (S212), and this can be done only when the payment is made or the point deduction is performed according to the setting.

Also, there may be a case where the user terminal 300 does not exit the online chat room even if the predetermined time elapses. In this case, if the advertiser of the advertiser terminal 100 desires to talk again with the user terminal 300 still existing in the chat room even after the predetermined time has elapsed, The server 200 can transmit the reactivation request of the on-line chat room (S212), and this can be done only when the cost is paid or the point deduction is performed according to the setting.

That is, in the present invention, the reactivation request of the on-line chat room transmitted from the advertiser terminal 100 to the server 200 is transmitted to the server 200 after the predetermined period of time elapses The user terminal 300 may be interpreted as a request to invite the user terminal 300 to the online chat room again. If the user terminal 300 does not exit the online chat room even after the predetermined time has elapsed, The advertiser terminal 100 may be interpreted as a request to extend the time during which the advertiser terminal 100 can transmit and receive a message with the user terminal 300 through the online chat room.

On the other hand, the server 200 receiving the reactivation request of the online chat room from the advertiser terminal 100 may re-enter the user terminal 300 in the online chat room, It is possible to extend the talkable time between the terminal 300 and the advertiser terminal 100 and display the paid advertisement information of the advertiser terminal 100 again in a specific area of the online chat room. (S213)

Also, in this case, when the user terminal 300 performs the predetermined activity condition again in the online chat room, the server 200 can once again provide the user terminal 300 with a reward. (S214 to S215)

According to an embodiment of the present invention, by allowing the user of the exited user terminal 300 to be invited back to the online chatting room, or by allowing the advertiser terminal 100 to send and receive messages with the user terminal 300 So that the advertiser of the advertiser terminal 100 can continuously and steadily and repeatedly perform sales or promotion to the user of the user terminal 300. [

Meanwhile, according to an embodiment of the present invention, if the advertiser terminal 100, which is not the user terminal 300, exits the online chat room first, the chat room list of the advertiser terminal 100 displays The chat room may be set to be no longer displayed, but otherwise the chat room may still be displayed in the chat room list of the user terminal 300. When both the user terminal 300 and the advertiser terminal 100 do not exit from the online chat room after the predetermined time has elapsed, the user terminal 300 and the advertiser terminal 100 The chat room may still be displayed.

In this case, when the user terminal 300 attempts to communicate with the advertiser terminal 100 through the chat room, that is, when the user terminal 300 transmits a message to the advertiser terminal 100, The chat room may be re-created in the chat room list of the terminal 100 or may be transited to a state in which the client terminal 100 and the user terminal 300 can transmit and receive messages in the chat room again, It is possible to send and receive a message again through the online chat room between the advertiser terminal 300 and the advertiser terminal 100.

8 and 9, the user of the user terminal 300, who has received the reward, transmits each reward list S801 received by himself / herself to the online region , And may be paid by converting the paid reward into cash. At this time, it is possible to confirm the amount (901) of the reward which can be converted into the cash to be paid, and the personal information of the user terminal 300 (name, contact, bank name, account number, etc.) ) 902, and may be set to further input additional additional information (for example, an ID card copy image, passbook copy image, etc.) 903.

3 is a block diagram illustrating a configuration of a terminal and a server to which an embodiment of the present invention can be applied.

Referring to FIG. 3, there is shown a terminal 100 and a server 200 that can be applied in the present invention. The terminal 100 is interpreted as a concept including an advertiser terminal 100 and a user terminal 300 .

The server 200 includes a wireless communication unit 201 including a transmitting unit and a receiving unit capable of transmitting and receiving connection information required for wired or wireless connection, a memory unit 202, a display unit 203, (Or a processor 204), which is merely exemplary and may additionally include other configurations than those shown in FIG. 3, but may alternatively be implemented by omitting some of the configurations shown in FIG. 3 .

The overall process of data communication with the terminal 100, such as signal processing and hierarchical processing of the server 200, is controlled by the memory 202 and the control unit 204, and the memory 202, the wired / wireless communication unit 201 And the control unit 204 may be formed.

The wired / wireless communication unit 201 included in the server 200 may include a transmitting unit and a receiving unit as described above. The transmitting unit and the receiving unit may be the terminal 100, the server 200, or at least one And may be configured to transmit and receive data or signals with the external device.

The control unit 204 can be functionally connected to the transmitting unit and the receiving unit in the wired and wireless communication unit and the transmitting unit and the receiving unit can control the process of transmitting and receiving data or signals between the terminal 100 and the server 200. [

In addition, the control unit 204 may perform various preprocessing on the data to be transmitted and then transmit the data to the transmission unit, and may perform post-processing on the data received by the other reception unit.

If necessary, the control unit 204 may store the information included in the transmitted and received data in the memory unit 202. [ With this structure, the server 200 can perform the methods of various embodiments of the present invention described above.

3, the wired / wireless communication unit 101 including the transmitting unit and the receiving unit of the terminal 100 is configured to transmit and receive data or signals with the server 200 or other terminals.

The control unit 104 of the terminal 100 is functionally connected to the transmitting unit and the receiving unit so that the transmitting unit and the receiving unit can control the process of transmitting and receiving data or signals with other devices including the server 200 or other terminals .

Also, in the present invention, when the terminal 100 receives the advertisement information through the server 200 or receives the message, the terminal 100 can display the advertisement information through the display unit 103 of the terminal. To this end, the terminal 100 of the present invention may include a display unit 103 used for displaying various data inside or outside the terminal 100.

The display unit 103 displays and outputs information processed by the terminal 100 and can display them using a UI (User Interface) or a GUI (Graphic User Interface).

In addition, the display unit 103 may be a liquid crystal display, a thin film transistor-liquid crystal display, an organic light-emitting diode, a flexible display, a three-dimensional display (3D display), and there may be two or more display portions depending on the implementation. For example, the terminal 100 may be provided with an external display unit and an internal display unit at the same time.

Meanwhile, the control unit 104 may perform various processes on data or signals to be transmitted, and then transmit the data or signals to the transmission unit. In addition, the control unit 104 may process data or signals received by the reception unit.

If necessary, the control unit 104 may store the information included in the exchanged data in the memory unit 103.

The control units 104 and 204 of the terminal 100 and the server 200 can instruct (for example, control, adjust, manage, etc.) the operations of the terminal 100 and the server 200, (104, 204) may also be coupled with memory (102, 202) capable of storing program codes and data.

The memories 102 and 202 may be connected to the controllers 104 and 204 to store an operating system, applications, and general files.

The controllers 104 and 204 of the present invention may also be referred to as a processor, a controller, a microcontroller, a microprocessor, a microcomputer, or the like. Meanwhile, the control unit 104, 204 may be implemented by hardware or firmware, software, or a combination thereof.

In the case of an implementation by firmware or software, an embodiment of the present invention may be implemented in the form of a module, a procedure, a function, or the like which performs the functions or operations described above. The software codes may be stored in the memories 102 and 202 and may be driven by the control units 104 and 204. [

At this time, the memory may be located inside or outside the terminal 100 and the server 200, and may exchange data with the controllers 104 and 204 by various well-known means.

On the other hand, the above-described method can be implemented in a general-purpose digital computer that can be created as a program that can be executed in a computer and operates the program using a computer-readable medium. Further, the structure of the data used in the above-described method can be recorded on a computer-readable medium through various means. Computer readable media for storing executable computer code for carrying out the various methods of the present invention include magnetic storage media (e.g., ROM, floppy disks, hard disks, etc.), optical readable media (e.g., Etc.).

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed methods should be considered in an illustrative rather than a restrictive sense. It is intended that the present invention cover the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents.

The chatting-based online advertising system providing method of the present invention can be applied to various methods of providing online online advertising.

100: Advertiser terminal 200: Server
300: user terminal 400: network
101, 201: wired / wireless communication unit 102, 202:
103, 203: display unit 104, 204:

Claims (1)

In a method for a server to provide an online advertising system based on chat,
Displaying an advertisement information list including at least one advertisement information received from an advertiser terminal through an online space connectable to a user terminal;
Providing an online chatting room for chatting between the user terminal and the advertiser terminal of the specific advertisement information and providing the online chatting room to the user terminal upon receiving a request for viewing the specific advertisement information from the user terminal; And
And displaying detailed advertisement information of the specific advertisement information on a specific area in the opened chat room.

Images