KR20180032889A - Advertising method using electrical dart, Computer program for the same, and Recording medium storing computer program for the same - Google Patents

Abstract

The present invention relates to an advertising method using an electronic dart, a computer program therefor, and a recording medium thereof. According to an aspect of the present invention, as the advertising method executed in the electronic dart connected to a dart server through a network, wherein the electronic dart includes a display means for displaying an advertisement and an input means for inputting a control command of a user and the advertisement is an interactive advertisement responsive to the control command of the user, disclosed is the advertising method using an electronic dart, which includes the steps of: 1) displaying the interactive advertisement through the display means; 2) receiving an interactive advertisement experience application of the user through the input means; and 3) displaying an interactive advertisement experience execution state of the user through the display means. Accordingly, the present invention can improve an advertisement delivery effect.

Description

[0001] The present invention relates to an advertising method using an electronic dart, a computer program for the same, and a recording medium for the advertising method using the electronic dart.

The present invention relates to an advertisement method using an electronic dart, a computer program for the advertisement method, and a recording medium. More particularly, the present invention relates to an advertising method for an interactive advertisement by a user through input means provided in an electronic dart, An advertisement method using an electronic dart that enables an advertisement to be delivered to not only a user who executes the actual experience but also people around the electronic dart by allowing the interactive advertisement to be displayed through the display means, Program, and recording medium thereof.

Darts are indoor sports where small arrows darts to score points according to the dart board.

The dart board has a clockwise direction from the center to the top 20 and is clockwise from 1, 18, 4, 13, 6, 10, 15, 2, 17, 3, 19, 7, 16, 8, 11, 14, A number of 5 is arranged, which corresponds to the score obtained when a dart is struck in a relatively large general area of the marked portion of each dartboard. A relatively narrow region formed like a band on the outermost side of the general region is multiplied by 2, and a region formed by narrowing the narrower region on the central side is multiplied by 3 to calculate a score, and the center circle is divided into two The score is calculated by dividing the area into 50 parts, or 50 parts at the center, and 25 parts around it.

Darts are usually played by a single player throwing three darts at a time and counting the total score by taking five to fifteen or more attempts per player per game, The person who gets the preset score wins.

On the other hand, various types of electronic darts having an electronic score detection function have been proposed in order to increase the interest of the dart game and to enhance the safety of the game participant, and in recent years, it is a trend to replace the traditional dart board in the form of a wood board.

Although the electronic dart includes an output unit such as a monitor and a speaker capable of displaying images, the output contents of the output unit may display scores or provide an alarm, There was a limit to this.

An example of a conventional technique for improving this is Korean Electronic Patent No. 10-0554959 entitled "Electronic Dart Game Apparatus ", which is a process in which an electronic dart game device is connected to an external display device to perform an electronic dart game To be displayed on the external display device, and to output the result of the dart game or predetermined advertisement information to the external display device during the course of the dart game.

Another prior art is disclosed in Korean Patent Laid-Open No. 10-2010-0072557 entitled " System and method for providing advertisements during a dart game ", and in the related art, An advertisement command unit for generating an advertisement output command corresponding to the event in response to the generated event, a storage unit for storing the advertisement information and the record information of the dart game provided from the advertisement providing server, A dart device management unit for receiving the advertisement output command from the advertisement command unit and managing the advertisement output command in association with the information about the electronic dart apparatus, Content that is delivered or that delivers a record of the ad output to the ad content server It achieved, including the connecting member.

The above-mentioned prior arts have an advantage in that an electronic dart can be utilized for purposes other than a dart game by displaying an advertisement or the like through an external device connected to the electronic dart or the like. However, There is a problem that the advertisement delivery power is weak and the concentration of the advertisement and the advertising effect are low.

Korean Registered Patent No. 10-0554959 (registered on Feb. 17, 2006) Korean Patent Publication No. 10-2010-0072557 (published on July 01, 2010)

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide an interactive advertising system, in which a user applies for an experience of an interactive advertisement through input means provided on the electronic dart, An advertisement method using an electronic dart that can induce an advertisement to be delivered not only to a user who executes the experience but also to people around the electronic dart, thereby improving the advertisement delivery effect, and a computer program therefor, .

According to an aspect of the present invention, there is provided an advertisement method executed on an electronic dart connected to a dart server, the advertisement method comprising: displaying means for displaying an advertisement; Wherein the advertisement is an interactive advertisement responsive to a control command of a user, comprising the steps of: 1) displaying an interactive advertisement through the display means; 2) receiving a user's interactive advertisement experience application through the input means; And 3) displaying a user's bidirectional advertisement experience execution status through the display means.

Preferably, the method further comprises: (41) receiving user identification information of a user who has completed the interactive advertisement experience through the input means.

Preferably, the method further comprises: (401) displaying guidance information for allowing a user who has completed the interactive advertisement experience to input user identification information through a network-connected mobile terminal through the display means.

Preferably, the step 1) is executed at a preset event time in the electronic dart game execution mode.

Preferably, the event time point is set to 2 or more for one electronic dart game, and the step 1) is performed so as to display two or more interactive advertisements whose display order is set in advance for each event point.

Preferably, the predetermined event time point includes a time point between respective rounds of one electronic dart game.

Preferably, the 2) step is executed at the time of the last event among the two or more event points set in advance for one electronic dart game.

Preferably, the execution condition of the step 1) is changed and controlled in accordance with the score state of the user who is in the electronic dart game.

Preferably, the step 2) is executed together with the step 1) at a preset event time.

Preferably, when an interactive advertisement experience application is input as a result of the execution of the step 2) in the electronic dart game execution mode, cost discount processing information for the electronic dart game cost is generated based on a preset reference.

Preferably, the step 1) includes: 11) receiving a selection as to which advertisement among two or more interactive advertisements to display through the input means; And 12) displaying the selected interactive advertisement through the display means.

Preferably, the step (1) includes: (101) detecting proximity of the user through user proximity sensing means provided on the electronic dart; And 102) displaying the interactive advertisement through the display means.

Preferably, the step 1) comprises the steps of: 1001) photographing a user's image close to the electronic dart through a camera provided in the electronic dart; 1002) obtaining at least one user characteristic of a user's sex and age based on the photographed image; And 1003) displaying the bidirectional advertisement previously matched with the obtained user characteristic through the display means.

Preferably, at least one of the data for the bidirectional advertisement display and the bidirectional advertisement experience is received from the dart server and stored in the electronic dart.

Preferably, the display means is a display panel capable of information display, and the input means is a touch panel capable of both information display and control command input.

Preferably, the advertisement display in the step 1) is also performed in the input means together with the display means.

According to another aspect of the present invention, there is provided an advertisement method executed via a dart server connected with an electronic dart, the electronic dart including display means capable of displaying an advertisement and input means capable of inputting a control command of the user, The advertisement is an interactive advertisement responsive to a control command of the user, 1) transmitting at least one of the data for displaying the interactive advertisement and the data for the interactive advertisement to the electronic dart; 2) receiving user identification information of a user who has completed the interactive advertisement experience from the electronic dart; And 3) executing a compensation process preset for a user corresponding to the user identification information.

According to another aspect of the present invention, there is provided an advertisement method executed via a dart server connected with an electronic dart, the electronic dart including display means capable of displaying an advertisement and input means capable of inputting a control command of the user, The advertisement is an interactive advertisement responsive to a control command of the user, 1) transmitting at least one of the data for displaying the interactive advertisement and the data for the interactive advertisement to the electronic dart; 2) receiving user identification information from a mobile terminal of a user who has completed the interactive advertisement experience; And 3) executing a compensation process preset for a user corresponding to the user identification information.

Preferably, the compensation processing is a cost discount processing for an electronic dart game cost to be paid by a user corresponding to the user identification information.

According to yet another aspect of the present invention, a computer program stored on a recording medium for executing an advertising method using the electronic dart in combination with hardware is disclosed.

According to another aspect of the present invention, there is provided a computer-readable recording medium on which a computer program for executing an advertising method using an electronic dart in a computer is recorded.

The present invention enables the user occupying the electronic dart to experience the interactive advertisement while allowing the people around the electronic dart to view the interactive experience situation of the user, thereby enhancing the concentration of the advertisement and stimulating curiosity .

Particularly, the present invention has an advantage that it is possible to simultaneously enhance the concentration of the electronic dart game in addition to the concentration of the advertisement by controlling the advertisement to be displayed in various event situations and giving the execution condition of the advertisement display.

In addition, the present invention has an advantage in that it can increase participation rate through an electronic dart server through compensation processing for an interactive advertisement experience, and can actively participate in an interactive advertisement experience.

In addition, even if an application is not downloaded and installed in a user's mobile terminal, an existing electronic dart can quickly and easily experience an interactive advertisement, so that the user can easily access the interactive advertisement.

1 is a perspective view of an electronic dart according to an embodiment of the present invention.
2 is a control block diagram of an electronic dart according to an embodiment of the present invention.
FIG. 3A and FIG. 3B are diagrams showing all the related arts related to an advertisement method using an electronic dart according to an embodiment of the present invention.
4 is a configuration diagram of a dart server according to an embodiment of the present invention.
5 is a flowchart of an advertisement method using an electronic dart according to an embodiment of the present invention.
6A to 6E are flowcharts of an advertisement method using an electronic dart according to another embodiment of the present invention.
7A and 7B are flowcharts illustrating an advertisement method using an electronic dart in a dart server according to another embodiment of the present invention.

The present invention may be embodied in many other forms without departing from its spirit or essential characteristics. Accordingly, the embodiments of the present invention are to be considered in all respects as merely illustrative and not restrictive.

The terms first, second, etc. are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

When an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may be present in between.

The singular expressions used in the present application include plural expressions unless the context clearly dictates otherwise. In the present application, the terms "comprises ", " comprising "," having ", and the like, are used to denote that there is an element described in the specification or a combination thereof, It is not excluded in advance.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a perspective view of an electronic dart according to an embodiment of the present invention, and FIG. 2 is a control block diagram of an electronic dart according to an embodiment of the present invention.

The electronic dart 10 according to an embodiment of the present invention includes a dart target unit 100, an LED display unit 200, and a control unit 300. The control unit 300 controls the LED display unit 200 to display a score for the heating area and when the dart 110 hits the dart target unit 100, the control unit 300 automatically recognizes the score, Yes, score).

The dart board (not shown) including the dart target unit 100 and the LED display unit 200 may include the control unit 300 and may include a controller 300 But may be connected to a control unit 300 provided outside the dart board.

The dart target portion 100 has a board shape in which a plurality of target regions are divided, and may be formed to have a circular front surface shape, for example.

The plurality of target areas may be formed of a plurality of score area blocks 120.

The plurality of target areas may include a general area having a relatively large area that can obtain a specific number of points displayed on the outer dartboard of the heating area when the dart 110 is heated, And a score of 3 is obtained by multiplying the score of a specific number by a relatively narrow two-fold region that is formed like a band on the most peripheral side of the general region. In addition, , And the general area, the double area, and the triple area may be formed of the score area block 120, each of which is configured to fit the area size and shape, respectively.

Each of the score area blocks 120 may be inserted into the dart target subframe 130 and may not be fixed to the dart target subframe 130 but may be slightly flowed back and forth.

The dart target portion 100 according to an embodiment of the present invention includes the sensor means 140 for detecting the position of the target region where the dart 110 is heated.

When the dart 110 is heated on the front surface of the dart target portion 100, the sensor means 140 determines whether the position of the heated target region corresponds to which of the score area blocks 120, Is detected by the pressure generated in the block (120).

The LED display unit 200 according to an embodiment of the present invention includes LED modules 280 disposed at positions corresponding to the respective outermost target areas along the periphery of the dart target unit 100 .

For example, the LED display unit 200 may have a ring-shaped front surface shape surrounding the periphery of the dart target unit 100.

1, 18, 4, 13, 6, 10, 15, and 15 in the clockwise direction from the upper end of the central portion as in a general dart board, for example, 2, 17, 3, 19, 7, 16, 8, 11, 14, 9, 12, and 5, respectively.

The control unit 300 controls an output display of the LED module 280 according to preset control logic and recognizes the position of the target area heated by the dart 110 through the sensor unit 140, The output display contents of the LED module 280 and the position of the target area where the dart 110 is heated are correlated to calculate the dart heating result.

For example, in accordance with the interconnection, the controller 300 stores the number displayed by the output display control of the LED module 280, and when the dart 110 detected through the sensor unit 140 is heated And receives the position information of the target area. The input dart 110 uses the position information of the heated target area and the stored numerical information to determine whether the score is given according to the dart heating result and / can do.

The controller 300 may be, for example, an embedded computer, a personal computer (PC), or a micom controller installed in the electronic dart 10.

The control unit 300 may further include an LED control board (not shown) for controlling the lighting of the LED module 280.

The control unit 300 controls the LED module 280 to display various types of events corresponding to various types of events by displaying numbers, characters, and graphics on the LEDs 280 and displaying various effects such as rotating or flashing them And can also serve as an interface for adjusting the degree of difficulty of the event through the presentation.

The control unit 300 displays an advertisement on a display unit 500 to be described later and receives an interactive advertisement experience request from the user through the input unit 400 to display the interactive advertisement execution status of the user on the display unit 500 And the details will be described later.

The electronic dart 10 according to an embodiment of the present invention may display overall contents related to a game such as displaying a result of dart heating calculated by the controller 300 and display means 500 ).

The display unit 500 may be a variety of known display panels such as an LED display and may include game progress information such as a current score obtained by the user from the control unit 300, , Event notification, event type and content description, notification of event success or not), advertisement (eg, one-way advertisement, interactive advertisement).

The electronic dart 10 according to an embodiment of the present invention further comprises an input means 400 for inputting a control command. The control command input by the input means 400 can be understood as an example of a game start command, an event request command, an interactive advertisement experience application command, an operation command input for proceeding with bidirectional advertisement, The input means 400 may input user identification information including a user ID, a connection password, and the like.

The input means 400 may include various known input means 400 such as a keyboard, a mouse, a touch pad, a near field communication (NFC) using a mobile terminal 30, And / or additional input modules such as fingerprint recognition.

For example, the electronic dart 10 may include a touch screen in which the display means 500 and the input means 400 are combined in a module form, and the display means 500 may be a LED display panel type And the input means 400 may be separately provided in the form of a touch screen.

The electronic dart 10 according to an embodiment of the present invention further includes a power supply unit 800 for supplying power to the LED display unit 200 and the control unit 300. The power supply unit 800 includes a control unit 300, The LED display unit 200 may be configured to be supplied with power. The power supply unit 800 may include a power conversion device such as an SMPS according to the type of the controller 300, whether or not the DC LED is used, and the like.

The electronic dart 10 may further include an infrared sensor (not shown). The infrared sensor (not shown) senses a throwing position where a user throws a dart, It is possible to detect whether or not the user is effectively darting by sensing whether the darts are effectively inserted in the front part.

The electronic dart 10 according to an embodiment of the present invention may further include a camera 145. The camera 145 may observe and photograph the posture of throwing a user's dart and show it to the user, So that each user can enjoy a dart game while watching each other in the online game through the dart server 20.

Further, the camera 145 can be controlled to photograph a user's face and / or a face of a viewer looking at the electronic darts 10, and details thereof will be described later.

The electronic dart 10 may be connected to the dart server 20 through a communication network and the user may access the dart server 20 using a terminal, ), And can perform user authentication, check his / her score and personal information, confirm the disclosable information of other users, compare the performances among users, confirm event results, and receive event goods (e.g., mobile coupons) . The terminal may be understood as a mobile device such as a smart phone, a PDA, a tablet, or a PC.

A detailed description of each configuration of the electronic dart 10 according to an embodiment of the present invention can be understood through Korean Registered Patent No. 10-1598455 filed by the applicant of the present application, and therefore a detailed description thereof will be omitted.

FIG. 3A and FIG. 3B are diagrams illustrating the overall operation of the advertisement method using the electronic dart according to an embodiment of the present invention, and FIG. 4 is a configuration diagram of a dart server according to an embodiment of the present invention.

The advertisement method using the electronic dart according to the embodiment of the present invention is executed in the electronic dart 10 connected to the dart server 20 via the network.

The dart server 20 manages general items related to the electronic dart game of the user. For example, the dart server 20 is configured to perform user's membership information, electronic dart game progress information, and management of the electronic dart 10 .

The dart server 20 is connected to a terminal including a user's mobile terminal 30 and a plurality of electronic darts 10 via a network 40 to manage the progress of an electronic dart game between users, , And manages the application of the interactive advertisement experience of the user.

The dart server 20 may include a cumulative score of each user, a score by a number of times, a winning / losing status, a level, and / or personal information. The dart server 20 can be configured to enable online dart games between remote users by interconnecting a plurality of electronic darts 10. For example, the dart server 20 can be understood as a known server.

As shown in FIG. 4, the dart server 20 of the present embodiment includes an operation module 25 for performing a normal server operation and management function, a member management module 26 for managing users registered as members, An electronic dart management module 27 for managing the electronic dart 10, a game progress management module 28 for managing the existing progressed (terminated) game and the electronic dart game in real time in progress, and processing information And a compensation process management module 29 for managing the compensation process module.

The dart server 20 includes a member information DB 21 in which member information is stored, an electronic dart information DB 22 including identification information of the electronic dart 10, A game progress information DB 23 in which game progress information is stored, and an advertisement information DB 24 in which an advertisement provided to each electronic dart 10 is stored.

The dart server 20 may be constituted by one central server or may be provided with a local dart server 20a for individual electronic darts with electronic darts 10 to be connected to a central server through a network. The local dart server 20a may be configured to distribute some functions of the central server (e.g., cost settlement processing).

The bidirectional advertisement according to each embodiment of the present invention is described based on being configured to be performed in the dart server 20. However, as shown in Fig. 3A, when the advertisement providing the advertisement to the dart server 20 The advertisement server 20 'may be used to manage various advertisement contents. The advertisement server 20' can transmit advertisement through the network to the dart server 20, Or may be configured to be one-time when generating new content.

A billing server (not shown) linked to the dart server 20 and responsible for billing and payment processing for the advertiser may be further provided for implementing bidirectional advertisement according to each embodiment of the present invention.

The advertisement displayed through the display means 500 may be, for example, an interactive advertisement responsive to a control command of a user (e.g., an experience applicant), or as another example, a one-way advertisement not responding to a user's control command have.

The interactive advertisement may be various interactive interactive multimedia contents such as a mobile or computer game, a movie, and a karaoke.

The user is allowed to watch the process of experiencing the interactive advertisement by a viewer around the electronic dart 10 (e.g., another user watching the display means 500 of the electronic dart 10 in which the advertisement is displayed) It is preferable to display the interactive advertisement in response to the user's control command on the display means 500. Hereinafter, each embodiment will be described focusing on the interactive advertisement.

FIG. 5 is a flowchart of an advertisement method using an electronic dart according to an embodiment of the present invention, and FIGS. 6A to 6E are flowcharts of an advertisement method using an electronic dart according to another embodiment of the present invention.

The advertisement method using the electronic dart 10 according to an embodiment of the present invention includes an advertisement display step S1, an interactive advertisement experience application input step S2, and an interactive advertisement experience execution state display step S3.

As shown in FIG. 5, the electronic dart 10 according to an embodiment of the present invention displays an interactive advertisement through the display means 500 (S1).

The bidirectional advertisement is stored in advance in the electronic dart 10 and displayed on the display means 500 irrespective of the network connection or in a streaming mode in which the bidirectional advertisement is transmitted from the dart server 20 via the network to the electronic dart 10 in real time ) Method to be displayed on the display means 500.

The display of the interactive advertisement in this step includes, for example, displaying the bidirectional advertisement experience application possibility information that the user can experience the bidirectional advertisement through the display means 500, and the bidirectional advertisement experience application enable information And may include light, sound, text, etc. to drive the user's interactive advertising experience.

For example, the display unit 500 may be a display panel capable of information display, and the input unit 400 may be a touch panel capable of both information display and control command input.

For example, when the size, the angle, and the like of the display panel are set so as to be easily visible to the people around the electronic dart 10 in order to allow the display means 500 to provide various information to a large number of people, It may be difficult for a user who inputs a control command through the provided input means 400 to input a control command while viewing the display means 500. Therefore, A device is required.

Therefore, when the input means 400 is constituted by a touch panel capable of both information display and control command input, it is possible for a user to input a control command smoothly without looking at the display means 500.

The advertisement display in the step S1 may be performed by the input means 400 together with the display means 500. [

For example, the bidirectional advertisement can be displayed on the display means 500 while the bidirectional advertisement can be displayed on the input means 400 including the touch panel, Both the interactive advertisement display and the bidirectional advertisement experience application enablement information display may be performed at the same time in both the input unit 500 and the input unit 400.

The bi-directional advertisement displayed on the display means 500 may be displayed automatically by a user's request or by a predetermined rule.

For example, the interactive advertisement displayed on the display means 500 may be performed by a user.

In this case, as shown in FIG. 6C, step S1 is a step (S11) of receiving a selection as to which advertisement among two or more interactive advertisements to be displayed through the input means 400, and a step (S12) displaying the selected interactive advertisement through the Internet.

The electronic dart 10 according to an embodiment of the present invention stores two or more interactive advertisements in advance or stores in advance a list of execution of at least two interactive advertisements. When a user selects at least one of two or more interactive advertisements Information can be displayed through the display means 500 or the input means 400 including the touch panel.

The interactive advertisement display by the user's application includes a case in which the user selects to display another interactive advertisement by the application in a state where the interactive advertisement is already displayed on the display means 500, It is also possible to choose to change the advertisement to another interactive advertisement.

By allowing the user to select an interactive advertisement that he or she wishes to view or experience, it is possible to increase the concentration of the advertisement on the displayed advertisement without performing tedious and one-sided advertisement display.

The bidirectional advertisement may be displayed through the user's mobile terminal 30. For example, when the user requests the bidirectional advertisement to be displayed on the mobile terminal 30, To provide information so that the user can select the electronic dart 10 at a position close to the user's mobile terminal 30 and control the user to display the interactive advertisement selected by the user in the selected electronic dart 10. [

At this time, the user can be understood as a user who is registered as a member in the dart server 20, a dart application installed in the mobile terminal 30, and logged in to the dart server 20.

The interactive advertisement displayed on the display means 500 may be automatically displayed according to a predetermined rule.

As shown in FIG. 6D, the step S1 may include sensing the proximity of the user through the user proximity sensing means provided in the electronic dart 10 (S101 And displaying the interactive advertisement through the display means 500 (S102).

The user proximity sensing means may include, for example, any one of a proximity sensor 148 and a camera 145, as shown in FIG.

The proximity sensor can be understood as an infrared ray, an ultrasonic wave, a contact sensor, or the like.

The electronic dart 10 according to the embodiment of the present invention may not display the interactive advertisement if the user is not proximate and may be set to display the interactive advertisement through the display means 500 when the proximity of the user is achieved .

In this case, even if the bidirectional advertisement is not displayed, the bidirectional advertisement can be displayed through the display means 500, and the bidirectional advertisement display can be controlled and controlled according to the number of users close to the bidirection.

The predetermined rule may be a feature detection of the user. For example, as shown in FIG. 6E, the step S1 may be performed by a camera 145 provided in the electronic dart 10, (S1002) of obtaining at least one user characteristic of a user's sex and age based on the photographed image (S1001), and a step S1002 of acquiring an interactive advertisement pre-matched to the obtained user characteristic And displaying (S1003) through the display means (500).

For this, the electronic dart 10 according to an embodiment of the present invention may store a plurality of interactive advertisements in advance, or may display at least a part of the interactive advertisements in response to an advertisement display request (for example, And may be set to be displayed in real time without being received from the city dart server 20 or the advertisement server or stored in the electronic dart 10.

The step (S1002) of obtaining the user characteristic may be implemented in the dart server 20. For example, the photographed image is transmitted to a dart server 20 connected to the electronic dart 10, and the transmitted image is analyzed by the dart server 20 to obtain a user characteristic such as a user's sex and age .

The pre-matched interactive advertisement is previously matched to correspond to each user characteristic and is set in consideration of the sex and age of the user, and can be changed and set according to season and / or social trend.

For example, if the user is a young woman, an interactive advertisement may be displayed to allow the user to experience a nurturing of cute pets. In the case where the user is a middle-aged man, Lt; RTI ID = 0.0 > advertisement. ≪ / RTI >

User feature acquisition (e.g., user feature analysis) may be accomplished using a known face recognition engine.

Next, a user who has viewed the interactive advertisement displayed through the display means 500 receives the user's interactive advertisement experience application through the input means 400 (S2).

The experience application is an application for a user to experience an interactive advertisement. In this case, the user may be, but not limited to, a game host (electronic dart game participant) who performs an electronic dart game.

For example, when a game player who is playing an electronic dart game performs an interactive advertisement display while leaving a game or taking a break while playing an electronic dart game, a viewer who is watching an electronic dart game in progress around the electronic dart 10 A person who requests an interactive advertisement displayed through the display means 500 and experiences an interactive advertisement may be a user (applicant).

When the bidirectional advertisement experience application command is input from the user who wants to apply for the interactive advertisement experience through the input means 400, the controller 300 executes the interactive advertisement experience so that the user can experience the interactive advertisement.

The execution of the interactive advertisement experience by the control unit 300 can be performed by the input unit 400 configured by a touch panel.

For example, when the interactive advertisement in which the experience is performed is an online game, the user can execute an online game while watching the touch panel (e.g., character control in an online game).

The control unit 300 of the electronic dart 10 receiving the interactive advertisement experience application through the input unit 400 executes the bidirectional advertisement inputted with the experience application and receives the interactive advertisement through the input unit 400 composed of the touch panel The interactive advertisement experience execution status can be displayed.

At this time, the control unit 300 displays the interactive execution experience state of the user through the display unit 500 (S3), and the display contents of the display unit 500 have a larger screen than the touch panel May be adjusted to have the same or similar screen configuration as the information displayed through the touch panel.

In step S3, by providing a user (e.g., an interactive advertisement viewer) located in the vicinity of the electronic dart 10 not only to the user but also to view the execution state of the interactive advertisement experience of the user, do.

At least one of data for displaying an interactive advertisement displayed to a user who wishes to apply for the interactive advertisement experience and data for an interactive advertisement performed by the user who has applied for the interactive advertisement experience is transmitted from the dart server 20 Or may be stored in the electronic dart 10 and, in another example, may be configured to be provided in real time in the dart server 20 without being stored in the electronic dart 10.

The step S1 is executed at a preset event time in the electronic dart game execution mode.

The electronic dart game execution mode corresponds to a state in which the electronic dart 10 is occupied by a specific user so that at least the electronic dart game can be performed, and the electronic dart 10 is occupied regardless of whether the electronic dart game is in progress The electronic dart game execution mode is set.

For example, the occupied state of the electronic dart 10 may be determined by a user who pays a fee or uses a predetermined amount of money to use the electronic dart 10, It means that the electronic dart 10 is in a state in which the user can use the electronic dart 10 even though the player is in a state of occupying the electronic dart 10 alone while the game is in progress with another user .

The occupation of the electronic dart 10 by the user includes, for example, a state in which the user logs in the electronic dart 10 to the dart server 20.

For example, the login process may be understood as a login using the user ID and the password in the electronic dart 10.

It is recognized that the electronic dart 10 is logged in to the dart server 20 through the login process and the electronic dart 10 in which the login has been performed is placed in the occupied state in the dart server 20. [

It can be understood that the event occurs when the preset event satisfies a specific condition.

For example, the start or end of an electronic dart game, the end or turn of each round (e.g., three dart hits each by every user who proceeds the game) (eg, And a state in which a user throws a signal).

The event time point can be understood as a time point at which the preset event is generated or a time point after a predetermined time elapses from the occurrence of the event.

The specific condition may further include, for example, achieving or not achieving a predetermined score of a predetermined user, elapsing of a specific time, and the like.

For example, when the user sets an event that the score obtained by throwing a dart during a certain number of times (e.g., 9 times) does not reach a specific score (e.g., 50 points) A specific condition is achieved and an event is generated, and the display means 500 displays an interactive advertisement.

In the advertisement method according to the embodiment of the present invention, the execution condition in the step S1 may be configured to control the change in accordance with the score state of the user in progress of the electronic dart game.

The execution condition is a condition for displaying the bidirectional advertisement on the display means 500. It can be understood that the bidirectional advertisement includes the above-mentioned specific condition, and the content for changing the display degree of the advertisement by the user's ability or effort . ≪ / RTI >

The execution condition includes, for example, whether or not the bidirectional advertisement is executed to prevent the bidirectional advertisement from being executed or executed, the execution time length of the bidirectional advertisement to make the bidirectional advertisement execution time longer or shorter than the reference time, and the like.

For example, when the user is set to execute step S1 if the user throws a dart for a certain number of times (e.g., nine times), the total score obtained during a certain number of times (e.g., nine) (E.g., 9 times). If the sum of the scores acquired during the certain number of times (e.g., 9 times) of the user does not reach a specific score (e.g., 30), the display time of the interactive advertisement May be controlled to be longer.

In the advertisement method according to an embodiment of the present invention, the event time point may be set to two or more for one electronic dart game.

For example, the event point may be configured to include a point of time in at least one of the start and end of the electronic dart game and the point between the rounds, and the interactive advertisement may be displayed at each event point.

In the advertisement method according to the embodiment of the present invention, the execution of step S1 may be configured to display two or more interactive advertisements whose display order is set in advance for each event point.

For example, the bidirectional advertisement may be divided into two or more series of images having storylines, and the interactive advertisement including each image may be displayed in order at each event time.

The interactive advertising display of this method is advantageous in that the user and the viewer in the vicinity of the electronic dart 10 are expecting the advertisement to be displayed next time while concentrating more on the electronic dart game so that the advertisement is performed, The effect of increasing the degree of concentration and satisfaction can be obtained.

The advertisement method according to an embodiment of the present invention may be configured such that step S2 is performed at the time of the last event among two or more event points set in advance for one electronic dart game.

The user can experience the interactive advertisement by selecting one of the event points, but it is difficult to perform the electronic dart game while the user is experiencing the interactive advertisement, so that the interactive advertisement experience application input is performed at the last event .

For example, when the bidirectional advertisement is displayed at the time of the three events, the bidirectional advertisement display in which the bidirectional advertisement experience application can not be input is performed at the first and second event time, and the bidirectional advertisement experience application input is enabled at the third event time .

The advertisement method according to an embodiment of the present invention may be configured such that step S2 is performed together with step S1 at a preset event time.

For example, if the event time is set before the start of the third round and the display time of the electronic dart game after the end of the second round, only the display of the interactive advertisement through the display means 500 after the end of the second round of the electronic dart game A three-round electronic dart game is performed. At the time of displaying the end of the electronic dart game, the display means 500 displays the interactive advertisement, and at the same time, the input means 400 inputs the interactive advertisement experience application by the user So that information can be displayed and control commands can be input.

The advertisement method using the electronic dart 10 according to an embodiment of the present invention may further include receiving user identification information as shown in FIGS. 6A and 6B.

The input of the user identification information may be performed through the input means 400 and input of user identification information of a user who has completed the interactive advertisement experience through the input means 400 provided in the electronic dart 10 (S41).

The user identification information may be, for example, electronic dart account information or login information, and such user identification information may be understood as identification information for experiential compensation for execution of the interactive advertisement experience of the user.

That is, in order to receive the experience compensation, the user is provided with user identification information of the user who has experienced the interactive advertisement. In the case of the user who does not have the login information, the electronic dart account is newly set, Information can be displayed so as to be performed.

The user identification information input through the input means 400 is transmitted from the electronic dart 10 to the dart server 20 connected to the electronic dart 10 via the network and is transmitted to the dart server 20 via the network, The user who has executed the trial experience is rewarded.

The compensation process may be performed collectively in the dart server 20 that manages all the electronic darts 10 and may be performed in the local dart server 20a that primarily manages several electronic darts 10, And such compensation processing information may be configured to be managed in the dart server 20. [

The experiential compensation may include, for example, a point corresponding to part or all of the cost of the electronic dart game for conducting one electronic dart game, and in another example, providing the user with respect to the content related to the interactive advertisement And the like.

For example, the electronic dart 10 according to an embodiment of the present invention may display the interactive advertisement experience through the display means 500, And may display guidance information for allowing the completed user to input the user identification information through the network-connected mobile terminal 30 (S401).

The guide information may include a URL (Uniform Resource Locator) for connecting the electronic dart 10 and / or the dart server 20 via the Internet, and the Internet access address may be a text or optical image (E.g., a QR code).

For example, the user can access the dart server 20 with the Internet access address through the network-connected mobile terminal 30 to input (e.g., log in) the user identification information, Experience compensation can be made.

As another example of the input of the user identification information, the mobile terminal 30 set to be able to provide the user identification information to the electronic dart 10 via the wireless communication such as NFC, Bluetooth, etc. is positioned close to the electronic dart 10 The user identification information may be provided from the mobile terminal 30 to the electronic dart 10 and the user identification information may be automatically transferred to the dart server 20 connected to the electronic dart 10 by network connection .

In the advertising method using the electronic dart 10 according to the embodiment of the present invention, when the bidirectional advertisement experience application is inputted as the execution result of the step S2 in the electronic dart game execution mode, The cost reduction processing information is generated.

The discount processing information may be understood to include information on the points provided in the above-mentioned experiential reward, and the cost discount processing for the electronic dart game cost is to provide the user with a point corresponding to the discounted cost Can be understood.

For example, the discount processing information may be generated directly from the electronic dart 10 based on a preset reference in the control unit 300 of the electronic dart 10 when the interactive advertisement experience application is input. In another example, It may be configured that the application input information is transmitted from the electronic dart 10 receiving the experience application input to the dart server 20 and the discount processing information is generated from the dart server 20 receiving the application input information from the electronic dart 10 have.

The predetermined criteria can be understood as a discount rate, a discount rate, and the like, and is set on the premise that the user inputs an interactive advertisement experience application.

For example, when the user inputs the interactive advertisement experience application, the discount processing information generated by the electronic dart 10 itself is transmitted to the dart server 20 according to the predetermined criteria, so that the cost discount for the electronic dart game cost It can be done.

As another example, when the user inputs an interactive advertisement experience application, a discount may be made on the cost of the electronic dart game according to the discount processing information generated by the dart server 20. [

In this case, according to the input of the user's bidirectional advertisement experience application, some or all discount processing of the electronic dart game expenses already completed or in progress can be performed.

The discount processing information may be generated even before the inputting of the interactive advertisement experience application of the user is performed.

For example, in a case where the electronic dart game can be proceeded by processing the electronic dart game fee in advance, if the interactive advertisement is displayed through the display means 500 by the user's selection of the interactive advertisement, . ≪ / RTI >

According to the electronic dart game cost discount and the difference payment, the user can perform the electronic dart game, and the user can complete the electronic dart game or apply the interactive advertisement experience while the electronic dart game is being executed and the interactive advertisement experience is executed.

If the user does not request the interactive advertisement experience after the electronic dart game cost reduction process is performed, the dart server 20 can receive the bidirectional advertisement experience daunting information from the electronic dart 10, An electronic dart game fee charge or deduction of a user's pre-purchased (or acquired) electronic dart game point may be made.

7A and 7B are flowcharts illustrating an advertisement method using an electronic dart in a dart server according to another embodiment of the present invention.

The compensation processing for the interactive advertisement experience including the discount processing may be performed through the dart server 20 connected to the electronic dart 10 as described above, The processing method will be explained.

For example, as shown in FIG. 7A, the dart server 20 transmits at least one of the data for the interactive advertisement display and the data for the interactive advertisement experience to the electronic dart 10 (SS1) .

The data for the bidirectional advertisement display or the data for the bidirectional advertisement experience may be stored in advance in the electronic dart 10 or may be stored in advance in the request of the user who occupied the electronic dart 10, (For example, when the electronic dart 10 is booted), data may be transmitted to the electronic dart 10 when a data transfer request is made.

When the user views the interactive advertisement displayed through the display means 500 of the electronic dart 10 and requests the interactive advertisement experience through the input means 400, the execution state of the interactive advertisement experience executed by the user is displayed on the display means 500).

When the execution of the bidirectional advertisement experience executed by the user is completed, the dart server 20 receives the user identification information of the user who has completed the bidirectional advertisement experience from the electronic dart 10 (SS2).

The dart server 20 selects a user corresponding to the received user identification information from the compensation processing management module and the member management module and performs a predetermined compensation process for the user corresponding to the user identification information (SS3) .

The identification information transmission in the SS2 step may be configured to be performed from the user's mobile terminal 30 as shown in FIG. 7B. For example, in the dart server 20, (SS11), and receives the user identification information from the mobile terminal 30 of the user who has completed the interactive advertisement experience (SS22).

In response to the transmission of the user identification information, a predetermined compensation process is performed on the user corresponding to the user identification information (SS33).

The compensation process may be, for example, a cost discount process for the electronic dart game cost to be paid by the user corresponding to the user identification information, and the details of the cost discount process have been described above, so a detailed explanation will be omitted.

The advertisement method using the electronic dart 10 according to an embodiment of the present invention may further include the step of providing bidirectional advertisement information S5.

The bidirectional advertisement information may be used to describe what bidirectional advertisement has been experienced by the user or to allow the user and the viewer to experience the bidirectional advertisement separately through the electronic dart 10 or the mobile terminal 30 (URL) in which a bidirectional advertisement experience is possible through the display means 500 in a character or optical image form (e.g., a QR code).

When the bidirectional advertisement information is provided, for example, a user who has experienced an interactive advertisement or a viewer who has viewed an interactive advertisement experience accesses the Internet access address from a user's mobile terminal 30, a computer, .

As another example, a user who has experienced the interactive advertisement or a viewer who has viewed the interactive advertisement experience accesses the Internet access address with the user mobile terminal 30 to download an application for the target content (e.g., online game) of the interactive advertisement You can also install and run the target content directly.

In this case, when a user who has experienced the interactive advertisement is given a compensation process, a compensation process may be applied to the user when executing the target content of the interactive advertisement. For example, an item or point available to the user in the target content may be provided And may be set so that the character level of the user is raised on the target content.

The dart server 20 and / or the electronic dart 10 may provide the interactive advertisement information to the mobile terminal 30 to which the user identification information is input, in which case the interactive advertising information is not provided to the display means 500 The user can directly execute the bidirectional advertisement target content using the mobile terminal 30. [

The advertisement method using the electronic dart 10 according to an embodiment of the present invention may be provided as a computer program stored in the medium in order to execute the advertisement method using the electronic dart 10 in combination with hardware, Or a computer-readable recording medium on which a computer program for executing the advertisement method using the computer 10 in the computer is recorded.

To this end, embodiments of the present invention include a program for performing various computer-implemented operations and a computer-readable recording medium storing the program. The computer-readable recording medium may include a program command, a data file, a data structure, and the like, alone or in combination. Such media may be those specially designed and constructed for the present invention or may be those known to those skilled in the computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs, DVDs, USB drives, self-optical media such as floppy disks, And a hardware device specifically configured to store and execute program instructions such as flash memory and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like.

Although the present invention has been described with reference to the preferred embodiments thereof with reference to the accompanying drawings, it will be apparent to those skilled in the art that many other obvious modifications can be made therein without departing from the scope of the invention. Accordingly, the scope of the present invention should be interpreted by the appended claims to cover many such variations.

10: electronic dart 20: dart server
30: mobile terminal 100: dart target part
110: Dot 140: Sensor means
200: LED display unit 280: LED module
290: LED for illumination 300:
400: input means 500: display means
800: Power supply

Claims (21)

A method of advertising performed on an electronic dart networked with a dart server, the method comprising the steps of: displaying means in which an advertisement can be displayed; and input means capable of inputting a control command of the user, Interactive Advertising -
1) displaying an interactive advertisement through the display means;
2) receiving a user's interactive advertisement experience application through the input means; And
3) displaying the user's bidirectional advertisement experience execution status through the display means.
The method according to claim 1,
41) receiving the user identification information of the user who has completed the bidirectional advertisement experience through the input means.
The method according to claim 1,
401) displaying guide information for allowing a user who has completed the interactive advertisement experience to input user identification information through a network-connected mobile terminal through the display means Way.
The method according to claim 1,
Wherein the step (1) is executed at a preset event time in the electronic dart game execution mode.
5. The method of claim 4,
The event time point is set to 2 or more for one electronic dart game,
Wherein the step (1) is performed to display two or more interactive advertisements whose display order is set in advance for each event time.
6. The method of claim 5,
Wherein the preset event point includes a time point between respective rounds of one electronic dart game.
The method according to claim 6,
Wherein the step (2) is executed at the time of the last event among the two or more events set in advance for one electronic dart game.
5. The method of claim 4,
Wherein the execution condition of the step (1) is changed and controlled in accordance with the score state of the user who is in the course of the electronic dart game.
5. The method of claim 4,
And the step 2) is executed together with the step 1) at a preset event time.
The method according to claim 1,
When the interactive advertisement experience application is input as a result of the execution of the step 2) in the electronic dart game execution mode,
And the cost discount processing information for the electronic dart game cost is generated based on a preset reference.
The method according to claim 1,
The step (1)
11) receiving a selection as to which advertisement among two or more interactive advertisements to display through the input means; And
12) displaying the selected bidirectional advertisement through the display means. ≪ RTI ID = 0.0 > 11. < / RTI >
The method according to claim 1,
The step (1)
101) detecting proximity of the user through user proximity sensing means provided in the electronic dart; And
102) displaying the interactive advertisement through the display means.
The method according to claim 1,
The step (1)
1001) photographing a user's image close to the electronic dart through a camera provided in the electronic dart;
1002) obtaining at least one user characteristic of a user's sex and age based on the photographed image; And
1003) displaying the bidirectional advertisement, which is previously matched with the obtained user characteristic, through the display means.
The method according to claim 1,
Wherein the at least one of the data for the bidirectional advertisement display and the bidirectional advertisement experience is transmitted from the dart server and stored in the electronic dart.
The method according to claim 1,
Wherein the display means is a display panel capable of information display,
Wherein the input means is a touch panel capable of both information display and control command input.
16. The method of claim 15,
Wherein the advertisement display in the step 1) is performed in the input means together with the display means.
A method of advertising executed via a dart server connected to an electronic dart, the electronic dart comprising display means capable of displaying an advertisement and input means capable of inputting a control command of the user, Interactive Advertising -
1) transmitting at least one of data for displaying the bidirectional advertisement and data for experiencing the bidirectional advertisement to the electronic dart;
2) receiving user identification information of a user who has completed the interactive advertisement experience from the electronic dart; And
And 3) executing a compensation process preset for a user corresponding to the user identification information.
A method of advertising executed via a dart server connected to an electronic dart, the electronic dart comprising display means capable of displaying an advertisement and input means capable of inputting a control command of the user, Interactive Advertising -
1) transmitting at least one of data for displaying the bidirectional advertisement and data for experiencing the bidirectional advertisement to the electronic dart;
2) receiving user identification information from a mobile terminal of a user who has completed the interactive advertisement experience; And
And 3) executing a compensation process preset for a user corresponding to the user identification information.
The method according to claim 17 or 18,
The compensation process may include:
And a cost discount process for an electronic dart game fee to be paid by a user corresponding to the user identification information.
A computer program stored on a recording medium for executing an advertisement method using an electronic dart according to any one of claims 1, 17 and 18 in combination with hardware.
A computer program for executing an advertising method using an electronic dart according to any one of claims 1, 17, and 18 on a computer.

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