KR20180026165A - Management apparatus for advertisement medium and control method thereof - Google Patents

Abstract

The present invention provides an advertisement medium managing device and an operating method thereof. The advertisement medium managing device corresponds to a sell side platform (SSP). The advertisement medium managing device directly obtains a segment indicating a group attribute of an advertisement receiver group from a data management platform device which corresponds to a data management platform (DMP) to use the obtained segment as bidding information in an advertisement bidding device which corresponds to a demand side platform (DSP), thereby increasing a processing speed and a processing completion degree.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement medium management apparatus,

The present invention can be applied to a case where a segment obtained by directly acquiring a segment representing a group attribute of an ad receiver group from a data management platform device corresponding to a DMP (Data Management Platform) in an advertisement media management apparatus corresponding to a sell side platform (DSP) The advertisement bid processing apparatus can be utilized as bidding information in an advertisement bid apparatus corresponding to a demand side platform.

RTB (Real Time Bidding), which is provided in relation to advertising, contains business logic that selects advertisers who want to advertise on advertising media.

An advertisement media management device corresponding to a sell side platform (SSP) in this manner provides an advertisement medium or an inventory. On the contrary, an advertisement bid device corresponding to a DSP (Demand side platform) .

In this case, the advertiser must present a reasonable amount of money for advertisement on the advertisement medium. In this case, the information that the advertisers use in deciding the bid amount is acquired from the data management platform device corresponding to the DMP (Data Management Platform) is average.

That is, in the advertisement bidding device, the terminal receives identification information, such as GAID (google ads ID), media App information, media category information, etc., which are received together with the advertisement request from the advertisement medium management apparatus, A segment indicating the group attribute of the advertisement receiver group to which the identification information belongs is obtained.

Thus, the advertisement bidding device provides the acquired segment to the advertisers as bidding information to process the advertisement bidding, and the advertisers determine whether to participate in the bidding and the bid amount by referring to the auction information.

In this case, the identification information used to acquire a segment in the ad bidding device may not be provided by the terminal because the terminal platform (e.g., OS) is not yet supported. In this case, This can lead to fundamental problems that can not be avoided.

In addition, the advertisement request received through the advertisement medium management apparatus is processed within the advertisement request processing time set within a predetermined time (for example, 100 ms) from the time when the advertisement request is received by the advertisement bid apparatus, and the resultant winning advertisement is provided to the terminal 100 .

However, as the segment is acquired through direct interworking between the advertisement bidding apparatus and the advertisement medium management apparatus, a time delay may occur in the process of acquiring the segment. As a result, the advertisement bidding process is delayed, There is a possibility that the advertisement can not be provided within a certain period of time.

SUMMARY OF THE INVENTION The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a data management platform apparatus corresponding to a DMP (Data Management Platform) in an advertisement media management apparatus corresponding to a sell side platform The segment obtained by directly acquiring the segment attribute representing the group attribute of the ad recipient group can be utilized as bid information in an ad auction apparatus corresponding to a demand side platform (DSP), thereby improving the processing speed and the processing completion rate for the ad request .

According to another aspect of the present invention, there is provided an advertisement management apparatus comprising: a processor for performing an operation related to processing of an advertisement request; And a memory in which at least one instruction executed via the processor is stored, wherein the at least one instruction is a command for requesting, when the advertisement request is received from the terminal in association with the advertisement medium, A confirmation command for confirming the medium issuing identification information; Wherein the advertisement request is transmitted to the advertisement bidder and the advertisement bidder acquires the segment indicating the group attribute of the advertisement receiver group to which the media issuance identification information belongs before the advertisement bid for the advertisers is started, ; And delivering the advertisement request including the segment to the advertisement bidder so that the segment can be provided to advertisers as bid information.

More specifically, the segment is obtained from a data management platform device that classifies the advertisement receiver group to which the media issuing identification information belongs by analyzing user behavior log data collected from the advertisement medium based on the medium issuing identification information , The data management platform device issues data management identification information for the media issuance identification information and transmits the media issuance identification information and the segment related to the advertisement receiver group to which the media issuance identification information belongs to the data management identification information And manages the data.

More specifically, the data management platform apparatus may further include: first media issuance identification information issued from a first advertisement medium; and second media issuance identification information issued from a second advertisement medium, If the degree of association between the user behavior log data collected on the basis and the user behavior log data collected based on the second medium issue identification information is equal to or larger than the threshold value, both of the first medium issue identification information and the second medium issue identification information And mapping the data management management information to one of the data management identification information.

More specifically, whether or not the segment is included in the advertisement request is related to at least one of an end time of the advertisement bid to be processed in the advertisement bidder and a winning bid probability of the advertisement, and the segment is included in the advertisement request The end time of the advertisement bidding processed in the advertisement bidding device is shorter than that in the case that the segment is not included in the advertisement request, and the winning bid probability of the advertisement is improved as compared with the case where the segment is not included .

More specifically, the at least one command further comprises a providing command for causing the terminal to display the received advertisement in association with the advertisement medium, when the advertisement of the specific advertiser is received by the advertisement bidding apparatus .

In another aspect of the present invention, there is provided an information processing method for an information processing apparatus, the method comprising: identifying a medium issuing identification information issued by the advertisement medium from the advertisement request when an advertisement request related to the advertisement medium is received from the terminal; An acquiring step of acquiring a segment indicating a group attribute of an ad receiver group to which the medium issuing ID information belongs before the advertisement request is transmitted to the ad auction apparatus and the advertisement bid for the advertisers is started in the ad auction apparatus; And a delivery step of delivering the advertisement request including the segment to the advertisement bidder so that the segment can be provided to advertisers as bidding information.

More specifically, the segment is obtained from a data management platform device that classifies the advertisement receiver group to which the media issuing identification information belongs by analyzing user behavior log data collected from the advertisement medium based on the medium issuing identification information , The data management platform device issues data management identification information for the media issuance identification information and transmits the media issuance identification information and the segment related to the advertisement receiver group to which the media issuance identification information belongs to the data management identification information And manages the data.

More specifically, the data management platform apparatus may further include: first media issuance identification information issued from a first advertisement medium; and second media issuance identification information issued from a second advertisement medium, If the degree of association between the user behavior log data collected on the basis and the user behavior log data collected based on the second medium issue identification information is equal to or larger than the threshold value, both of the first medium issue identification information and the second medium issue identification information And mapping the data management management information to one of the data management identification information.

More specifically, whether or not the segment is included in the advertisement request is related to at least one of an end time of the advertisement bid to be processed in the advertisement bidder and a winning bid probability of the advertisement, and the segment is included in the advertisement request The end time of the advertisement bidding processed in the advertisement bidding device is shorter than that in the case that the segment is not included in the advertisement request, and the winning bid probability of the advertisement is improved as compared with the case where the segment is not included .

More specifically, the method further comprises the step of providing the received advertisement to the terminal to be displayed in association with the advertisement medium, when the advertisement of the specific advertiser is received in the advertisement bidding apparatus .

According to the advertisement bidding apparatus and the method of operating the advertisement bidding apparatus of the present invention, in the advertisement media management apparatus corresponding to the sell side platform (SSP), the group attribute of the advertisement receiver group from the data management platform apparatus corresponding to the DMP (Data Management Platform) It is possible to improve the processing speed and the processing completion rate for the advertisement request by allowing the segment obtained by directly acquiring the segment indicating the segment to be utilized as bidding information in an ad bidding apparatus corresponding to a demand side platform (DSP).

1 is a schematic configuration diagram of an advertisement providing system according to an embodiment of the present invention;
2 is a schematic configuration diagram of a terminal according to an embodiment of the present invention;
3 is a schematic configuration diagram of a hardware system for implementing a terminal according to an embodiment of the present invention;
FIG. 4 is a schematic configuration diagram of an advertisement medium management apparatus according to an embodiment of the present invention; FIG.
5 is a schematic configuration diagram of a hardware system for implementing an advertisement medium management apparatus according to an embodiment of the present invention;
FIG. 6 is a flowchart illustrating an operation flow in an advertisement medium management apparatus according to an embodiment of the present invention; FIG.
FIG. 7 is a flowchart illustrating an operation flow in a hardware system for implementing an advertisement media management apparatus according to an embodiment of the present invention; FIG.

It is noted that the technical terms used herein are used only to describe specific embodiments and are not intended to limit the invention. It is also to be understood that the technical terms used herein are to be interpreted in a sense generally understood by a person skilled in the art to which the present invention belongs, Should not be construed to mean, or be interpreted in an excessively reduced sense. Further, when a technical term used herein is an erroneous technical term that does not accurately express the spirit of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art are replaced. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings. The spirit of the present invention should be construed as extending to all modifications, equivalents, and alternatives in addition to the appended drawings.

Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating an advertisement bidding system according to an embodiment of the present invention.

1, the advertisement bidding system according to an embodiment of the present invention includes an advertisement requesting terminal 100 for requesting an advertisement, and an advertisement request received from the terminal 100 to an advertisement bidder 300, An advertisement bidding device 300 for processing an advertisement bid for advertisers according to an advertisement request received from the advertisement medium management device 200 and returning the winning bid, And a data management platform device 400 for classifying ad recipient groups for each segment.

Terminal 100 refers to a mobile device that is capable of receiving advertisements through an advertising medium and performing a series of operations, such as accessing a service page associated with an advertisement.

For example, the terminal 100 may be a smart phone, a tablet PC, a PDA, or the like, and may receive advertisements through an advertisement medium, Any browser-enabled device for connection may be included.

Here, the advertisement medium that enables the terminal 100 to receive the advertisement may be, for example, an application executed in the terminal 100 itself or a service page that can be accessed by calling the browser from the terminal 100.

Such an advertisement medium includes an SDK (Software Development Kit) related to the advertisement reception in the course of its development. As a result, the terminal 100 performs a series of operations for requesting, receiving, and displaying advertisements through the SDK included in the advertisement medium .

In addition, the advertising medium may support a collection of user behavior log data, as well as a series of functions described above leading to ad requests, receipt and display.

Accordingly, the terminal 100 may collect various user actions, such as data input, selection, search, purchase, etc., in the application or service page as the user behavior log data and transmit it to the data management platform device 400.

At this time, the user behavior log data may be transmitted to the data management platform device 400 through the advertisement media management device 200 or may be transmitted to the terminal 100 and the data management platform device 400 ). ≪ / RTI >

The advertisement media management apparatus 200 refers to a sell side platform (SSP), and provides and manages an advertisement medium, that is, an inventory capable of displaying advertisements.

When the advertisement request received from the terminal 100 is received, the advertisement management apparatus 200 transmits the advertisement request to the advertisement bidder 300 so that the advertisement bid can be processed.

The ad bid management device 300 refers to a DSP (Demand side platform) and processes an advertisement bid for advertisers.

The advertisement bid management apparatus 300 starts the advertisement bidding in response to the advertisement request transmitted from the advertisement medium management apparatus 200. The advertisement bid management apparatus 300 returns the advertisement awarded through the advertisement bidding to the advertisement medium management apparatus 200, (Not shown).

The data management platform device 400 refers to a DMP (Data Management Platform).

The data management platform device 400 classifies ad recipient groups based on user behavior data collected from the terminal 100, and provides a segment indicating a group attribute of each ad recipient group as bid information to be referred to in the ad auction .

Meanwhile, according to the existing method for processing an advertisement request in the advertisement bidding system according to the embodiment of the present invention, the advertisement bidder 300 can receive the identification information (e.g., GAID ID), media App information, media category information, and the like from the advertisement media management apparatus 200. The data management platform 400 directly interlocks with the data management platform device 400 to generate a segment indicating the group attribute of the advertisement receiver group to which the identification information belongs Can be obtained.

However, the identification information used to acquire a segment in the ad bidding device 300 may not be provided by the terminal 100 because the platform (e.g., OS) of the terminal 100 does not support the identification information. There may arise a fundamental problem that the segment can not be acquired from the data management platform device 400. [

In addition, the advertisement request received through the advertisement medium management apparatus 300 is processed within the advertisement request processing time set within a predetermined time (for example, 100 ms) from the time when the advertisement bid apparatus 400 receives the advertisement request, And must be provided to the terminal 100.

However, as the segment is acquired through direct interworking between the advertisement bidding apparatus and the advertisement medium management apparatus, a time delay may occur in the process of acquiring the segment. As a result, the advertisement bidding process is delayed, There is a possibility that the advertisement can not be provided within a certain period of time.

Accordingly, in an embodiment of the present invention, a method for improving a processing speed and a processing completion rate for an advertisement request received from the terminal 100 is proposed. Hereinafter, The configuration of the apparatus 200 will be described in detail.

First, the configuration of the terminal 100 according to an embodiment of the present invention will be described with reference to FIG.

2, the terminal 100 according to an exemplary embodiment of the present invention may have a configuration including a first advertisement unit 110 and a second advertisement unit 120. As shown in FIG.

The first advertisement unit 110 refers to a configuration for performing a series of operations related to an advertisement according to the execution of an application that is an advertisement medium, and may be a software development kit (SDK) built in the application.

The second advertisement unit 120 is another advertisement medium, and refers to a configuration that performs a series of operations related to an advertisement according to a service page (e.g., a web page) connection, and the browser may correspond to this.

In the case of the above browser, when accessing the service page, the source code of the SDK inserted in the service page can be read and a series of operations related to the advertisement can be performed.

As described above, in the case of a browser performing the role of the second advertisement unit 120, the OS-based browser provided by the operating system (OS) of the terminal 100 or the application itself It may be an application based browser.

By way of reference, an application that can provide its own browser is typically referred to as a hybrid application (e.g., a mobile dedicated shopping mall application).

All or at least a part of the configuration of the terminal 100 including the first advertisement unit 110 and the second advertisement unit 120 described above may be implemented in the form of a software module executed by a processor or a hardware module, Software modules and hardware modules may also be implemented in a combined form.

As a result, the terminal 100 according to the embodiment of the present invention receives and displays an advertisement from the advertisement medium management apparatus 200 through the above configuration. Hereinafter, each configuration in the terminal 100 for this purpose will be specifically described I will explain.

The first advertisement unit 110 performs a function of requesting an advertisement.

More specifically, the first advertisement unit 110 requests an advertisement to the advertisement medium management apparatus 200 according to the execution of the application. When the advertisement won from the advertisement medium management apparatus 200 is received according to the advertisement request The received advertisement is displayed in the advertisement display area designated on the execution screen of the application.

For reference, the first advertisement unit 110 issues media issuance identification information for identifying the terminal 100 in accordance with the execution of the application, and transmits the issuance identification information to the advertisement medium management apparatus 200 ). ≪ / RTI >

In addition, the first advertisement unit 110 performs a function of transmitting user behavior log data.

More specifically, after issuing the media issuance identification information for the terminal 100, the first advertisement unit 110 transmits various user actions performed in the application such as data input, selection, retrieval, And transmit the collected user behavior log data together with the media issuance identification information to the data management platform device 400. [

At this time, the user behavior log data may be transmitted to the data management platform device 400 through the advertisement media management device 200 or may be transmitted to the terminal 100 and the data management platform device 400 ). ≪ / RTI >

The second advertisement unit 120 performs a function of requesting an advertisement.

More specifically, the second advertisement unit 120 requests an advertisement to the advertisement medium management apparatus 200 according to a service page (for example, a web page), which is an advertisement medium, separately from the first advertisement unit 110 , And if the advertisement won from the advertisement medium management apparatus 200 is received according to the advertisement request, the advertisement received in the advertisement display area on the service page can be displayed.

In the second advertisement unit 120, the second advertisement unit 120 itself issues media issuance identification information for identifying the terminal terminal 100 connected to the service page as in the case of the first advertisement unit 110, To request the advertisement medium management apparatus 200 to advertise the advertisement.

In addition, the second advertisement unit 120 performs a function of transmitting user behavior log data.

More specifically, the second advertisement unit 120, after issuing the medium issuance identification information for the terminal 100, as in the first advertisement unit 110, for example, on a service page such as data input, selection, And collects the collected user behavior log data as user behavior log data and transmits the collected user behavior log data to the data management platform device 400 together with the medium issue identification information.

In each of the configurations of the terminal 100 described above, it is mentioned that the present invention can be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module.

As such, any combination of software modules, hardware modules, or software modules and hardware modules executed by a processor may be implemented in a hardware system (e.g., a computer system).

3, a hardware system 1000 for implementing a terminal 100 according to an embodiment of the present invention will be described.

It should be noted that the following description is an example for implementing each configuration in the terminal 100 described above in the hardware system 1000. It is to be noted that the configuration and the operation thereof may be different from the actual system It should be.

3 is a diagram illustrating a structure of a hardware system 1000 for implementing a terminal 100 according to an embodiment of the present invention.

3, a hardware system 1000 in accordance with an embodiment of the present invention may have a configuration including a processor 1100, a memory interface 1200, and a peripheral device interface 1300. [

Each such configuration in hardware system 1000 may be a separate component or integrated into one or more integrated circuits, and each of these configurations may be coupled to a bus system (not shown).

Here, in the case of a bus system, any one or more individual physical buses, communication lines / interfaces, and / or multi-drop or point-to-point links connected by appropriate bridges, adapters, and / And abstraction that represents point-to-point connections.

The processor 1100 is responsible for executing various software modules stored in the memory 1210 by communicating with the memory 1210 via the memory interface 1200 to perform various functions in the hardware system.

Here, the memory 1210 may store the first advertisement unit 110 and the second advertisement unit 120, which are the components of the terminal 100 described with reference to FIG. 2, in the form of a software module, Systems can be additionally stored.

In the case of the above operating systems (eg, embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS or VxWorks), typical system tasks (eg memory management, Instructions, software components, and / or drivers that control and manage the various hardware modules and software modules, and facilitate communication between the various hardware modules and software modules.

For reference, the memory 1210 may include a memory hierarchy including, but not limited to, a cache, a main memory, and a secondary memory, such as RAM (e.g., SRAM, DRAM , DDRAM), ROM, FLASH, magnetic and / or optical storage devices such as disk drives, magnetic tape, compact disc (CD) and digital video disc (DVD)

The peripheral device interface 1300 serves to enable communication between the processor 1100 and the peripheral device.

In the case of the above peripheral device, for example, a communication device 1310 and an input / output device 1320 may be included in an embodiment of the present invention for providing different functions to a computer system.

Herein, the communication device 1310 performs a function of providing communication with another device, and may be, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, (CODEC) chipset, and memory, and the like, and may include known circuitry to perform this function.

Communication protocols supported by the communication device 1310 include long term evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM) (Enhanced Data GSM Environment), Wideband Code Division Multiple Access (W-CDMA), Wi-Fi (IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n) voice over Internet Protocol (VoIP), e-mail, instant messaging, and short message service (SMS) protocols, and protocols for providing communication environments with other devices.

In addition, the input / output device 1320 serves as a controller for controlling an I / O device interlocked with other hardware systems. In an embodiment of the present invention, an application execution screen display, And the display 1321 that supports the display of the display unit 1321. [

Here, it goes without saying that the display 1321 supports a touch interface on the screen.

As a result, each configuration in the terminal 100, which is stored in the form of a software module in the memory 1210, is executed by the communication device 1100 via the memory interface 1100 and the peripheral device interface 1300, Output unit 1320 and the input / output unit 1320 so that the display of the advertisement received from the advertisement medium management apparatus 200 and the connection to the service page can be performed.

After the description of the configuration of the terminal 100 according to the embodiment of the present invention, the configuration of the advertisement media management apparatus 200 according to the embodiment of the present invention will be described with reference to FIG. do.

4, the advertisement media management apparatus 200 according to an exemplary embodiment of the present invention includes a verification unit 210 for verifying media issuance identification information according to an advertisement request received from the terminal 100, An acquisition unit 220 for acquiring a segment of an ad receiver group to which the identification information belongs, a delivery unit 230 for delivering an advertisement request to the ad auction device 300, 100 provided in the mobile communication terminal.

All or at least a part of the configuration of the advertisement medium management apparatus 200 including the verification unit 210, the acquisition unit 220, the delivery unit 230, and the provider 240 can be realized by a software module Or a hardware module, or a combination of a software module and a hardware module.

As a result, the advertisement media management apparatus 200 according to the embodiment of the present invention can improve the processing speed and the processing completion rate of the advertisement request received from the terminal 100 through the above configurations. Hereinafter, Each configuration in the advertisement medium management field 200 will be described in detail.

The confirmation unit 210 performs a function of confirming the medium issuance identification information.

More specifically, when the advertisement request related to the advertisement medium is received from the terminal, the confirmation unit 210 confirms the medium issuance identification information issued to the terminal 100 from the advertisement medium from the advertisement request.

Here, the advertisement medium refers to the first advertisement unit 110 or the second advertisement unit 120 in the terminal 100 described above with reference to FIG.

As described above, when the media issuance identification information issued by the advertisement medium itself is confirmed from the advertisement request, when the identification information is not received from the terminal 100 due to the unsupported platform (e.g., OS) of the terminal 100, To consider.

The acquiring unit 220 performs a function of acquiring a segment.

More specifically, when the media issuance identification information issued to the terminal 100 is confirmed from the advertisement request, the acquiring unit 220 directly associates the media issuance identification information with the data management platform apparatus 400, A segment indicating the group attribute of the recipient group is obtained.

Here, note that the present invention is characterized in that a segment is acquired by directly interfacing with the data management platform device 400 in the advertisement media management apparatus 200 corresponding to a sell side platform (SSP).

In this way, unlike the existing advertisement request processing method, the advertisement bidder 300, which receives the advertisement request, can not receive the advertisement request because the segments are directly connected through the direct interoperation between the advertisement medium management apparatus 200 and the data management platform apparatus 400. [ It is not necessary to acquire a segment to be used as bidding information from the data management platform device 400. [

Here, when the advertisement medium management apparatus 200 acquires a segment from the data management platform apparatus 400, the advertisement request is transmitted to the advertisement bidder apparatus 300 and the advertisement bidder 300 Can be viewed as a time before the start of the process.

As a result, it is conceivable that the acquisition of the segment to be utilized as the bidding information is performed before the advertisement bidding is started, whereby the time delay to acquire the segment after the start of the advertisement bidding can be resolved.

For reference, the data management platform device 400 issues data management identification information on the media issuance identification information, and maps the segments related to the media issuance identification information and the media issuance identification information to the data management identification information .

If it is assumed that the first medium issuance identification information issued by the first advertisement medium and the second medium issuance identification information issued by the second advertisement medium exist, the user behavior log collected based on the first medium issuance identification information If the degree of association between the collected data and the user behavior log data collected on the basis of the second media issuance identification information is equal to or greater than the threshold value, both the first medium issuance identification information and the second medium issuance identification information are mapped to one data management identification information Can be managed.

Here, the degree of association between the user behavior log data is equal to or greater than the threshold value, the degree to which the values of the user behavior log data collected from the first advertisement medium and the second advertisement medium coincide with each other is equal to or more than a threshold value, It means that there is a high degree of similarity between user behavior in the medium and in the second advertisement medium.

When the degree of association between the user behavior log data is equal to or greater than the threshold value, the user using the first advertisement medium and the second advertisement medium are regarded as the same user and the user behavior log data collected in association with each advertisement medium is integrated and managed You can.

The delivery unit 230 performs a function of delivering an advertisement request.

More specifically, when the segment is acquired from the data management platform device 400, the delivery unit 230 delivers an advertisement request including the acquired segment to the ad bidding device 300, To be provided to advertisers.

Meanwhile, the advertisement bidding device 300 finishes the bidding within the advertisement request processing time set within a predetermined time (for example, 100 ms) based on the time when the advertisement request is received from the advertisement medium management apparatus 200, (100). ≪ / RTI >

In this regard, the advertisement request received from the advertisement medium management apparatus 200 includes a segment to be provided as bidding information, and the advertisement bidder 300 and the data management platform apparatus 400 are interlocked The ending time of the advertisement bidding process in the advertisement bidding device 300 is shortened and the segment can be always provided as the bidding information, so that the probability of winning the advertisement can be expected to be high.

The providing unit 240 performs a function of providing an advertisement.

More specifically, when the advertisement of the specific advertiser is received from the advertisement bidding apparatus 300, the providing unit 240 provides the received advertisement to the terminal 100, thereby providing a predetermined advertisement display area related to the advertisement medium So that the advertisement can be displayed.

In each of the configurations of the advertisement media management apparatus 200 described above, it is mentioned that the present invention can be implemented in the form of a software module or a hardware module executed by a processor, or a combination of a software module and a hardware module .

As such, any combination of software modules, hardware modules, or software modules and hardware modules executed by a processor may be implemented in a hardware system (e.g., a computer system).

Accordingly, a hardware system 2000 for implementing the advertisement media management apparatus 200 according to an embodiment of the present invention will be described with reference to FIG.

For reference, the content described below is an example for implementing each configuration in the above-described advertisement medium management apparatus 200 in the hardware system 2000, and each configuration and operation thereof may be different from the actual system Of course.

5 is a diagram illustrating a structure of a hardware system for implementing an advertisement media management apparatus 200 according to an embodiment of the present invention.

5, a hardware system 2000 for implementing an advertisement media management device 200 according to an embodiment of the present invention includes a processor 2100, a memory interface 2200, and a peripheral device interface 2300 ). ≪ / RTI >

Each such configuration in the hardware system 2000 can be a separate component or integrated into one or more integrated circuits, and each of these configurations can be coupled to a bus system (not shown).

Here, in the case of a bus system, any one or more individual physical buses, communication lines / interfaces, and / or multi-drop or point-to-point links connected by appropriate bridges, adapters, and / And abstraction that represents point-to-point connections.

Processor 2100 is responsible for executing various software modules stored in memory 2210 by communicating with memory 2210 via memory interface 2200 to perform various functions in a hardware system.

Here, in the memory 2210, the verification unit 210, the acquisition unit 220, the delivery unit 230, and the provider 240, which are components of the advertisement medium management apparatus 200 described with reference to FIG. 4, It can be stored in a module form, and other operating systems can be additionally stored.

In the case of the above operating systems (eg, embedded operating systems such as I-OS, Android, Darwin, RTXC, LINUX, UNIX, OS X, WINDOWS or VxWorks), typical system tasks (eg memory management, Instructions, software components, and / or drivers that control and manage the various hardware modules and software modules, and facilitate communication between the various hardware modules and software modules.

For reference, the memory 2210 may include a memory hierarchy including, but not limited to, a cache, a main memory, and a secondary memory, such as RAM (e.g., SRAM, DRAM , DDRAM), ROM, FLASH, magnetic and / or optical storage devices such as disk drives, magnetic tape, compact disc (CD) and digital video disc (DVD)

The peripheral device interface 2300 serves to enable communication between the processor 2100 and the peripheral device.

In the case of the above peripheral device, for example, a communication device 2310 may be included in an embodiment of the present invention for providing different functions to a computer system.

Herein, the communication device 2310 performs a function of providing communication with other devices, and may be implemented by, for example, an antenna system, an RF transceiver, one or more amplifiers, a tuner, one or more oscillators, a digital signal processor, (CODEC) chipset, and memory, and the like, and may include known circuitry to perform this function.

Communication protocols supported by the communication device 2310 include long term evolution (LTE), time division multiple access (TDMA), code division multiple access (CDMA), global system for mobile communications (GSM) (Enhanced Data GSM Environment), Wideband Code Division Multiple Access (W-CDMA), Wi-Fi (IEEE 802.11a, IEEE 802.11b, IEEE 802.11g and / or IEEE 802.11n) voice over Internet Protocol (VoIP), e-mail, instant messaging, and short message service (SMS) protocols, and protocols for providing communication environments with other devices.

As a result, each configuration in the ad bidding device 200, which is stored in the form of a software module in the memory 2210, is executed by the processor 2100 via the memory interface 2100 and the peripheral device interface 2300 By performing communication between the communication device 2310 and the input / output device 3320, the processing speed of the advertisement request and the processing completion rate can be improved.

Hereinafter, with reference to FIG. 5, each configuration in the hardware system 2000 for implementing the advertisement medium management apparatus 300 will be described in detail.

For convenience of explanation, it is assumed that each configuration in the advertisement medium management apparatus 200 stored in the memory 2210 in the form of a software module is executed by the processor 2100.

First, the verification unit 210 performs a function of verifying the medium issuance identification information.

More specifically, when the advertisement request related to the advertisement medium is received from the terminal 100 through the communication device 2310, the confirmation unit 210 issues a medium issued from the advertisement medium to the terminal 100 And transmits the identified media issuance identification information to the obtaining unit 220. [

As described above, when the media issuance identification information issued by the advertisement medium itself is confirmed from the advertisement request, when the identification information is not received from the terminal 100 due to the unsupported platform (e.g., OS) of the terminal 100, To consider.

The acquiring unit 220 performs a function of acquiring a segment.

More specifically, when the media issuance identification information issued to the terminal 100 is received, the acquiring unit 220 directly associates the media issuance identification information with the data management platform device 400 through the communication device 2310, Acquires a segment indicating a group attribute of an ad receiver group to which the information belongs, and transmits the acquired segment to the delivering unit 230.

Here, note that the present invention is characterized in that a segment is acquired by directly interfacing with the data management platform device 400 in the advertisement media management apparatus 200 corresponding to a sell side platform (SSP).

In this way, unlike the existing advertisement request processing method, the advertisement bidder 300, which receives the advertisement request, can not receive the advertisement request because the segments are directly connected through the direct interoperation between the advertisement medium management apparatus 200 and the data management platform apparatus 400. [ It is not necessary to acquire a segment to be used as bidding information from the data management platform device 400. [

Here, when the advertisement medium management apparatus 200 acquires a segment from the data management platform apparatus 400, the advertisement request is transmitted to the advertisement bidder apparatus 300 and the advertisement bidder 300 Can be viewed as a time before the start of the process.

As a result, it is conceivable that the acquisition of the segment to be utilized as the bidding information is performed before the advertisement bidding is started, whereby the time delay to acquire the segment after the start of the advertisement bidding can be resolved.

The delivery unit 230 performs a function of delivering an advertisement request.

More specifically, when the segment obtained from the data management platform device 400 is received, the delivery portion 230 delivers an advertisement request including the received segment to the advertisement bid device 300 via the communication device 2310 So that the segment included in the advertisement request can be provided to advertisers as bidding information.

Meanwhile, the advertisement bidding device 300 finishes the bidding within the advertisement request processing time set within a predetermined time (for example, 100 ms) based on the time when the advertisement request is received from the advertisement medium management apparatus 200, (100). ≪ / RTI >

In this regard, the advertisement request received from the advertisement medium management apparatus 200 includes a segment to be provided as bidding information, and the advertisement bidder 300 and the data management platform apparatus 400 are interlocked The ending time of the advertisement bidding process in the advertisement bidding device 300 is shortened and the segment can be always provided as the bidding information, so that the probability of winning the advertisement can be expected to be high.

The providing unit 240 performs a function of providing an advertisement.

More specifically, the provider 240 may provide the received advertisement to the terminal 100 via the communication device 2310, if the advertisement won from the ad bidding device 300 is received via the communication device 2310 , The terminal 100 can display the advertisement in a predetermined advertisement display area related to the advertisement medium.

As described above, according to the configuration of the terminal 100 and the advertisement media management apparatus 200 according to the embodiment of the present invention, the advertisement media management apparatus 200 corresponding to SSP (sell side platform) The segment obtained by directly acquiring a segment indicating the group attribute of the ad recipient group from the data management platform device 400 corresponding to the data management platform (Data Management Platform) in the advertisement bidder 300 corresponding to the DSP (Demand side platform) It is possible to improve the processing speed and the processing completion rate for the advertisement request.

Hereinafter, with reference to FIG. 6 and FIG. 7, a description will be given of an operation flow in a hardware system 2000 for implementing an advertisement medium management apparatus 200 and an advertisement medium management apparatus 200 according to an embodiment of the present invention .

For convenience of description, the components shown in FIGS. 1 to 5 will be described with reference to corresponding reference numerals.

Referring to FIG. 6, an operation flow in the advertisement media management apparatus 200 according to an embodiment of the present invention will be described below.

First, when the advertisement request related to the advertisement medium is received from the terminal according to the step 'S110', the confirmation unit 210 issues a medium issued from the advertisement medium to the terminal 100 according to the step 'S120' Identification information is confirmed.

As described above, when the media issuance identification information issued by the advertisement medium itself is confirmed from the advertisement request, when the identification information is not received from the terminal 100 due to the unsupported platform (e.g., OS) of the terminal 100, To consider.

If the media issuance identification information issued to the terminal 100 is confirmed from the advertisement request, the acquiring unit 220 acquires the corresponding media issuance information through direct interoperation with the data management platform device 400 in accordance with step 'S130' A segment indicating a group attribute of an ad receiver group to which the identification information belongs is obtained.

Here, note that the present invention is characterized in that a segment is acquired by directly interfacing with the data management platform device 400 in the advertisement media management apparatus 200 corresponding to a sell side platform (SSP).

In this way, unlike the existing advertisement request processing method, the advertisement bidder 300, which receives the advertisement request, can not receive the advertisement request because the segments are directly connected through the direct interoperation between the advertisement medium management apparatus 200 and the data management platform apparatus 400. [ It is not necessary to acquire a segment to be used as bidding information from the data management platform device 400. [

Here, when the advertisement medium management apparatus 200 acquires a segment from the data management platform apparatus 400, the advertisement request is transmitted to the advertisement bidder apparatus 300 and the advertisement bidder 300 Can be viewed as a time before the start of the process.

As a result, it is conceivable that the acquisition of the segment to be utilized as the bidding information is performed before the advertisement bidding is started, whereby the time delay to acquire the segment after the start of the advertisement bidding can be resolved.

For reference, the data management platform device 400 issues data management identification information on the media issuance identification information, and maps the segments related to the media issuance identification information and the media issuance identification information to the data management identification information .

If it is assumed that the first medium issuance identification information issued by the first advertisement medium and the second medium issuance identification information issued by the second advertisement medium exist, the user behavior log collected based on the first medium issuance identification information If the degree of association between the collected data and the user behavior log data collected on the basis of the second media issuance identification information is equal to or greater than the threshold value, both the first medium issuance identification information and the second medium issuance identification information are mapped to one data management identification information Can be managed.

Here, the degree of association between the user behavior log data is equal to or greater than the threshold value, the degree to which the values of the user behavior log data collected from the first advertisement medium and the second advertisement medium coincide with each other is equal to or more than a threshold value, It means that there is a high degree of similarity between user behavior in the medium and in the second advertisement medium.

When the degree of association between the user behavior log data is equal to or greater than the threshold value, the user using the first advertisement medium and the second advertisement medium are regarded as the same user and the user behavior log data collected in association with each advertisement medium is integrated and managed You can.

Then, when the segment is acquired from the data management platform device 400, the delivering unit 230 delivers an advertisement request including the segment obtained according to step 'S140' to the advertisement bidder 300, To be provided to advertisers as bidding information.

Meanwhile, the advertisement bidding device 300 finishes the bidding within the advertisement request processing time set within a predetermined time (for example, 100 ms) based on the time when the advertisement request is received from the advertisement medium management apparatus 200, (100). ≪ / RTI >

In this regard, the advertisement request received from the advertisement medium management apparatus 200 includes a segment to be provided as bidding information, and the advertisement bidder 300 and the data management platform apparatus 400 are interlocked The ending time of the advertisement bidding process in the advertisement bidding device 300 is shortened and the segment can be always provided as the bidding information, so that the probability of winning the advertisement can be expected to be high.

Then, the providing unit 240 provides the received advertisement to the terminal 100 in accordance with the step 'S160' when the advertisement of the specific advertiser is received from the advertisement bidding apparatus 300 in accordance with the step 'S150' The advertisement can be displayed in a predetermined advertisement display area related to the advertisement medium.

Hereinafter, the operation flow in the hardware system 2000 for implementing the advertisement bid apparatus 300 will be described with reference to FIG.

For convenience of explanation, it is assumed that each configuration in the advertisement medium management apparatus 200 stored in the memory 2210 in the form of a software module is executed by the processor 2100.

First, when the advertisement request related to the advertisement medium is received from the terminal 100 through the communication device 2310 according to the step S1100, the confirmation unit 210 searches the corresponding advertisement according to the step 'S1200' and the step 'S1300' From the request, the media issuance identification information issued to the terminal 100 from the advertisement medium, and transmits the confirmed medium issuance identification information to the obtaining unit 220. [

As described above, when the media issuance identification information issued by the advertisement medium itself is confirmed from the advertisement request, when the identification information is not received from the terminal 100 due to the unsupported platform (e.g., OS) of the terminal 100, To consider.

The acquiring unit 220 then acquires the medium issuing identification information issued to the terminal 100 from the data management platform device 400 via the communication device 2310 according to step S1400 and step S1500. To acquire the segment indicating the group attribute of the advertisement receiver group to which the corresponding medium issuance identification information belongs, and transfers the acquired segment to the delivery unit 230. [

Here, note that the present invention is characterized in that a segment is acquired by directly interfacing with the data management platform device 400 in the advertisement media management apparatus 200 corresponding to a sell side platform (SSP).

In this way, unlike the existing advertisement request processing method, the advertisement bidder 300, which receives the advertisement request, can not receive the advertisement request because the segments are directly connected through the direct interoperation between the advertisement medium management apparatus 200 and the data management platform apparatus 400. [ It is not necessary to acquire a segment to be used as bidding information from the data management platform device 400. [

Here, when the advertisement medium management apparatus 200 acquires a segment from the data management platform apparatus 400, the advertisement request is transmitted to the advertisement bidder apparatus 300 and the advertisement bidder 300 Can be viewed as a time before the start of the process.

As a result, it is conceivable that the acquisition of the segment to be utilized as the bidding information is performed before the advertisement bidding is started, whereby the time delay to acquire the segment after the start of the advertisement bidding can be resolved.

Then, when the segment obtained from the data management platform apparatus 400 is received, the delivery unit 230 transmits an advertisement request including the received segment according to step 'S1600' to the advertisement bid apparatus (via the communication apparatus 2310) 300 so that the segment included in the advertisement request can be provided to the advertisers as the bid information.

Meanwhile, the advertisement bidding device 300 finishes the bidding within the advertisement request processing time set within a predetermined time (for example, 100 ms) based on the time when the advertisement request is received from the advertisement medium management apparatus 200, (100). ≪ / RTI >

In this regard, the advertisement request received from the advertisement medium management apparatus 200 includes a segment to be provided as bidding information, and the advertisement bidder 300 and the data management platform apparatus 400 are interlocked The ending time of the advertisement bidding process in the advertisement bidding device 300 is shortened and the segment can be always provided as the bidding information, so that the probability of winning the advertisement can be expected to be high.

Subsequently, the provider 240 receives the advertisement received from the advertisement bidding apparatus 300 through the communication apparatus 2310 according to the step S1700, and transmits the received advertisement to the communication apparatus 2310 To the terminal 100 so that the terminal 100 can display the advertisement in a predetermined advertisement display area related to the advertisement medium.

As described above, according to the operation flow of the advertisement media management apparatus 200 according to the embodiment of the present invention, the advertisement media management apparatus 200 corresponding to the sell side platform (SSP) , The segment obtained by directly acquiring the segment indicating the group attribute of the advertisement receiver group from the data management platform device 400 corresponding to the advertisement management unit 400 is used as the bid information in the advertisement bidder 300 corresponding to the DSP (Demand side platform) The processing speed and the processing completion rate for the advertisement request can be improved.

It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive.

For example, terminal 100 and advertising media management device 200 in accordance with the present invention may store information by memory, in one embodiment the memory is a computer-readable medium. In one implementation, the memory may be a volatile memory unit, and in other embodiments the memory may be a non-volatile memory unit. The memory may also include, for example, a hard disk device, an optical disk device, or any other mass storage device.

The terminal 100 and the advertising media management device 200 may also include one or more network interface devices such as, for example, an Ethernet card, a serial communication device such as an RS-232 port, and / or a wireless interface device such as an 802.11 card, Device. In other implementations, such input / output devices may include driver devices configured to transmit output data to other input / output devices and receive input data, such as keyboards, printers, display devices, and the like.

The terminal 100, and the advertisement media management apparatus 200 can be realized by an instruction that causes one or more processing apparatuses to perform the above-described functions and processes at the time of execution. Such instructions may include, for example, interpreted instructions such as script commands, such as JavaScript or ECMAScript commands, or other instructions stored in executable code or computer readable media.

The terminal 100 and the advertisement media management apparatus 200 according to the present invention may be implemented in a distributed manner over a network such as a server farm or a single computer device.

Implementations of the functional operations and the subject matter described herein may be implemented in digital electronic circuitry, or may be implemented in computer software, firmware, or hardware, including the structures disclosed herein, and structural equivalents thereof, It can be implemented. Implementations of the subject matter described herein may be implemented as one or more computer program products, i. E. One or more modules relating to computer program instructions encoded on a type of program storage medium for execution by, or control of, the operation of the processing system Can be implemented.

The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

The term "system" or "device" as used herein encompasses all apparatuses, apparatus, and machines for processing data, including, for example, a programmable processor, a computer, or a multiprocessor or computer. The processing system may, in addition to the hardware, comprise code that forms an execution environment for a computer program upon request, such as, for example, code comprising a processor firmware, a protocol stack, a database management system, an operating system, .

A computer program (also known as a program, software, software application, script or code) may be written in any form of programming language, including compiled or interpreted language, a priori or procedural language, Components, subroutines, or other units suitable for use in a computer environment. A computer program does not necessarily correspond to a file in the file system. The program may be stored in a single file provided to the requested program, or in multiple interactive files (e.g., a file storing one or more modules, subprograms, or portions of code) (E.g., one or more scripts stored in a markup language document). A computer program may be deployed to run on multiple computers or on one computer, located on a single site or distributed across multiple sites and interconnected by a communications network.

On the other hand, computer readable media suitable for storing computer program instructions and data include semiconductor memory devices such as, for example, EPROM, EEPROM and flash memory devices, such as magnetic disks such as internal hard disks or external disks, Non-volatile memory, media and memory devices, including ROM and DVD-ROM disks. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

Implementations of the subject matter described herein may include, for example, a back-end component such as a data server, or may include a middleware component, such as an application server, or may be a web browser or a graphical user, for example a user, who may interact with an implementation of the subject- Front-end components such as client computers with interfaces, or any combination of one or more of such back-end, middleware, or front-end components. The components of the system may be interconnected by any form or medium of digital data communication, such as, for example, a communications network.

While the specification contains a number of specific implementation details, it should be understood that they are not to be construed as limitations on the scope of any invention or claim, but rather on the description of features that may be specific to a particular embodiment of a particular invention Should be understood. Likewise, the specific features described herein in the context of separate embodiments may be implemented in combination in a single embodiment. Conversely, various features described in the context of a single embodiment may also be implemented in multiple embodiments, either individually or in any suitable subcombination. Further, although the features may operate in a particular combination and may be initially described as so claimed, one or more features from the claimed combination may in some cases be excluded from the combination, Or a variant of a subcombination.

It is also to be understood that although the present invention is described herein with particular sequence of operations in the drawings, it is to be understood that it is to be understood that it is to be understood that all such illustrated acts have to be performed or that such acts must be performed in their particular order or sequential order, Can not be done. In certain cases, multitasking and parallel processing may be advantageous. Also, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems will generally be integrated together into a single software product or packaged into multiple software products It should be understood that

As such, the present specification is not intended to limit the invention to the specific terminology presented. Thus, while the present invention has been described in detail with reference to the above examples, those skilled in the art will be able to make adaptations, modifications, and variations on these examples without departing from the scope of the present invention. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

According to the advertisement media management apparatus and the method of operating the advertisement media management apparatus of the present invention, the advertisement media management apparatus corresponding to SSP (sell side platform) can display the group attribute of the advertisement receiver group from the data management platform apparatus corresponding to the DMP The segment obtained by directly acquiring the segment can be used as bid information in an ad auction apparatus corresponding to a demand side platform (DSP). Therefore, the present invention is not limited to the use of the related technology It is an invention that is industrially applicable because it is not only possible to market or operate the device, but also to be practically and practically possible.

100: terminal
110: first advertisement unit 120: second advertisement unit
200: advertisement medium management device
210: Identification unit 220:
230: transfer unit 240:
300: Ad bidding device
400: data management platform device

Claims (10)

A processor for performing operations associated with processing an ad request; And
Wherein at least one instruction executed via the processor comprises a stored memory,
Wherein the at least one instruction comprises:
A confirmation command for confirming the medium issuance identification information issued by the advertisement medium from the advertisement request when the advertisement request is received from the terminal in association with the advertisement medium;
Wherein the advertisement request is transmitted to the advertisement bidder and the advertisement bidder acquires the segment indicating the group attribute of the advertisement receiver group to which the media issuance identification information belongs before the advertisement bid for the advertisers is started, ; And
And delivering the advertisement request including the segment to the advertisement bidding device so that the segment can be provided to advertisers as bidding information. The method according to claim 1,
The segment includes:
And a data management platform device for analyzing user behavior log data collected from the advertisement medium based on the media issuance identification information and classifying an advertisement receiver group to which the media issuance identification information belongs,
Wherein the data management platform device comprises:
And issues the data management identification information for the media issuance identification information and maps the segment related to the advertisement receiver group to which the medium issuance identification information and the media issuance identification information belong to the data management identification information to manage the data management identification information Advertising media management device. 3. The method of claim 2,
Wherein the data management platform device comprises:
Wherein the first media issuance identification information issued by the first advertisement medium and the second media issuance identification information issued by the second advertisement medium exist and the user behavior log data collected based on the first media issuance identification information and the second media issuance identification information, If the degree of association between the user behavior log data collected on the basis of the second media issuance identification information is equal to or greater than the threshold value, both the first medium issuance identification information and the second medium issuance identification information are mapped to one data management identification information The advertisement medium management apparatus comprising: The method according to claim 1,
Whether or not the segment is included in the advertisement request,
An end time of an advertisement bid to be processed in the advertisement bid apparatus, and a winning bid probability of the advertisement,
Wherein when the segment is included in the advertisement request, the end time of the advertisement bid to be processed in the advertisement bidder is shorter than the case that the segment is not included in the advertisement request, and the winning bid probability of the advertisement is The advertisement medium management apparatus according to the present invention is improved. The method according to claim 1,
Wherein the at least one instruction comprises:
Further comprising a providing command for causing the terminal to display the received advertisement in association with the advertisement medium, when the advertisement of the specific advertiser is successfully received and received in the advertisement bidding apparatus. A confirming step of confirming the medium issuing identification information issued by the advertisement medium from the advertisement request when an advertisement request related to the advertisement medium is received from the terminal;
An acquiring step of acquiring a segment indicating a group attribute of an ad receiver group to which the medium issuing ID information belongs before the advertisement request is transmitted to the ad auction apparatus and the advertisement bid for the advertisers is started in the ad auction apparatus; And
And delivering the advertisement request including the segment to the advertisement bidder so that the segment can be provided to advertisers as bidding information. The method according to claim 6,
The segment includes:
And a data management platform device for analyzing user behavior log data collected from the advertisement medium based on the media issuance identification information and classifying an advertisement receiver group to which the media issuance identification information belongs,
Wherein the data management platform device comprises:
And issues the data management identification information for the media issuance identification information and maps the segment related to the advertisement receiver group to which the medium issuance identification information and the media issuance identification information belong to the data management identification information to manage the data management identification information A method of operating an advertising media management device. 8. The method of claim 7,
Wherein the data management platform device comprises:
Wherein the first media issuance identification information issued by the first advertisement medium and the second media issuance identification information issued by the second advertisement medium exist and the user behavior log data collected based on the first media issuance identification information and the second media issuance identification information, If the degree of association between the user behavior log data collected on the basis of the second media issuance identification information is equal to or greater than the threshold value, both the first medium issuance identification information and the second medium issuance identification information are mapped to one data management identification information The advertisement medium management apparatus comprising: The method according to claim 6,
Whether or not the segment is included in the advertisement request,
An end time of an advertisement bid to be processed in the advertisement bid apparatus, and a winning bid probability of the advertisement,
Wherein when the segment is included in the advertisement request, the end time of the advertisement bid to be processed in the advertisement bidder is shorter than the case that the segment is not included in the advertisement request, and the winning bid probability of the advertisement is The advertisement medium management apparatus according to claim 1, The method according to claim 6,
The method comprises:
Further comprising a providing step of providing the received advertisement to the terminal and displaying the advertisement in association with the advertisement medium when the advertisement of the specific advertiser is successfully received from the advertisement bidding apparatus Way.

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