KR20180016026A - Medical advertisement system and method for the same - Google Patents

Abstract

The present invention relates to a system and a method for medical advertisement. The system for medical advertisement provides medical information and advertisement information suitable to characteristics of each customer by using customer information in a hospital database. The system for medical advertisement makes processing in order to provide medical information beneficial to a customer and related advertisement information according to characteristics of each customer, such as sex, an age, a disease, a region and the like. For the purpose, the system for medical advertisement comprises: a customer terminal; a hospital management server having a customer database; and a medical advertisement server having medical information database and advertisement database. The hospital management server transmits link information where medical information and advertisement information are matched to the customer terminal. The medical advertisement server lets the customer terminal to make access through the link information to check the medical information and the advertisement information. According to the present invention, because medical information beneficial to customers of a hospital is provided, repulsion toward advertisement information contained in the medical information can be minimized and advertisement fees made by exposing customers to the advertisement can be paid to the hospital.

Description

[0001] MEDICAL ADVERTISEMENT SYSTEM AND METHOD FOR THE SAME [0002]

The present invention relates to a medical advertisement system, and more particularly, to a medical advertisement system that provides medical information and advertisement information suitable for a specific patient by using patient information of a hospital database and an advertisement method thereof.

Medical advertising refers to advertisements made by medical providers, and the scope of medical advertisements can be advertised and promoted in all media except TV and radio. For example, there are internet press promotion, magazine, newspaper, subway video advertisement, bus voice and sign advertising.

However, the expansion of medical providers such as doctors, dentists, doctors, midwives and nurses, and false advertising have serious effects on the public health. Therefore, the medical law requires the medical practitioner to provide non-specialized courses or to select specific functions, medicines, It is the fact that it allows.

In the offline medical advertisement, when the medical advertisement advertiser applies the medical advertisement to the advertisement company, the advertiser displays the medical advertisement according to the advertisement medium. Thereafter, the customer becomes aware of the medical advertisement. However, offline medical advertising is a method of transferring contents of medical advertisement to customers by simply receiving contents of medical advertisements on the ground. Therefore, most of self-employed medical institutions are burdened with advertising expenses such as newspapers and magazines.

In addition, local clinics and pharmacies in each region are promoting and advertising their own offline methods, locations, and services. However, the efficiency of publicity and advertising is very low. It can be expected that the publicity effect delivered by the patients and visitors is verbal, but accurate information is difficult to be delivered.

In recent years, online pharmacists and pharmacies have attempted to advertise themselves in the cyber space by opening their own websites or homepages, but this has also been costly due to the difficulty of advertising and publicizing the website or homepage There is a problem that the opened website or the homepage can not be used effectively.

Especially, online medical advertisement is not effective because it is provided only by the inquiry of the customer and practically does not provide useful medical information or advertisement information suited to the characteristic of the customer.

Therefore, most medical advertisements are made using TV commercials, magazines, and internet advertising media as a means for hospitals or physicians to attract patients. However, in recent years, , A new type of medical advertisement is needed.

Korean Patent Publication No. 10-2012-0125005 (Publication date November 14, 2012) Korean Patent Publication No. 10-2009-0048932 (Published on May 15, 2009) Korean Patent Publication No. 10-2003-0039356 (published May 17, 2003) Korean Registered Patent No. 10-1133573 (Published on Apr. 05, 2012)

An object of the present invention is to provide a medical advertisement system and method for providing medical information and advertisement information suitable for a specific patient by using patient information of a hospital database.

It is another object of the present invention to provide a medical advertisement system and method for providing advertisement information on hospitals of different medical care subjects.

In order to achieve the above objects, the medical advertisement system of the present invention is characterized by providing medical information and advertisement information suitable for a specific patient using customer information of a hospital. According to the medical advertisement system of the present invention, the medical information useful for the customer and the advertisement information related to the medical information are provided to the customer through accurate customer information, thereby providing beneficial medical information to the customer of the hospital, The rejection of the advertisement information can be minimized, and the advertisement cost can be paid to the hospital according to the advertisement exposure of the customer.

The medical advertisement system according to this aspect of the present invention comprises: a communication network; A plurality of client terminals connected to the communication network and provided by a customer who has undergone medical treatment at a hospital and providing customer information including information on at least age, sex, disease, and area; A hospital management server for extracting information on the age, sex, disease, and area of the customer from the customer information; Generating medical information and advertisement information corresponding to information on the age, sex, disease, and area of the extracted customer from the hospital management server, transmitting link information matching the medical information and the advertisement information to the client terminal The link information is transmitted from the hospital management server to the client terminal so that the client terminal confirms the medical information matched with the link information and the advertisement information.

In one embodiment of this aspect, the medical advertisement server comprises: When the customer terminal confirms the medical information and the advertisement information through the link information, the advertisement terminal calculates the advertisement exposure information according to the confirmation result and processes the advertisement cost to the hospital of the hospital management server.

In another embodiment, the medical advertisement server comprises: When the hospital advertisement for the hospital or the doctor is requested from the hospital management server, the hospital advertisement is further provided to the customer terminal corresponding to the customer information stored in the hospital management server of the other hospital.

According to another aspect of the present invention, there is provided an advertising method of a medical advertisement system.

According to another aspect of the present invention, there is provided an advertising method for a medical advertisement system, comprising the steps of: storing and managing customer information on a customer who has been treated by a hospital management server in a customer database; storing information on the age, sex, And providing the medical advertisement server to the medical advertisement server; The medical advertisement server generates, collects and stores medical information corresponding to information on the extracted age, sex, disease, and area of the customer, and stores advertisement information corresponding to the medical information; The medical advertisement server generates link information matching the medical information and the advertisement information and requests the hospital management server to transmit the link information to the customer terminals corresponding to the customer information; Transmitting the link information to the client terminal when the link information transmission is requested to the hospital management server; The client terminal receiving the link information and clicking the link information to access the medical ad server provided with the medical information and the advertisement information; Causing the medical advertisement server to provide the medical information and the advertisement information matched with the link information to the customer terminals connected through the link information so that the customer terminal confirms the medical information and the advertisement information; ; And the medical advertisement server calculates ad exposure information confirmed by the customer terminals and processes the advertisement expenses for each of the hospital management servers to be settled and paid.

In one embodiment of this aspect, the method further comprises: Wherein the medical advertisement server stores the advertisement information by including the hospital advertisement in the advertisement information when the hospital advertisement server requests the advertisement from the hospital management server to the medical advertisement server, Further comprising the step of providing the hospital advertisement to the customer terminal corresponding to the customer information stored in the hospital management server of the hospital.

As described above, the medical advertisement system of the present invention provides medical information and advertisement information suitable for a specific patient by using customer information of a hospital, thereby providing medical information useful for a customer through accurate customer information, It is possible to provide beneficial medical information to the customer of the hospital, to minimize the rejection of the advertisement information included in the medical information, and to pay the advertisement cost according to the advertisement exposure of the customer to the hospital.

1 is a block diagram showing a network configuration of a medical advertisement system according to the present invention;
FIG. 2 is a block diagram showing a configuration of the medical advertisement server shown in FIG. 1; FIG.
3 is a diagram illustrating a text message providing link information of a medical advertisement to a customer terminal according to an embodiment of the present invention; And
4 is a flowchart showing the processing procedure of the medical advertisement system according to the present invention.

The embodiments of the present invention can be modified into various forms and the scope of the present invention should not be interpreted as being limited by the embodiments described below. The present embodiments are provided to enable those skilled in the art to more fully understand the present invention. Therefore, the shapes and the like of the components in the drawings are exaggerated in order to emphasize a clearer explanation.

Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1 to 4 attached hereto.

FIG. 1 is a block diagram showing a network configuration of a medical advertisement system according to the present invention, FIG. 2 is a block diagram showing the configuration of a medical advertisement server shown in FIG. 1, and FIG. FIG. 5 is a diagram illustrating a text message in which link information of a medical advertisement is provided to a customer terminal according to an embodiment of the present invention;

1 and 2, the medical advertisement system 2 according to the present invention can be applied to a hospital patient, that is, an advertisement related to medical information beneficial to the customer, such as a customer, according to characteristics such as sex, age, And processes it to provide information.

Here, the medical information includes information on the medical expertise of each hospital or doctor, contents of consultation, articles related to medical care, information useful for treatment and management of a specific disease, medical common sense, medical articles, , And health consciousness. Advertising information includes publicity for hospitals and physicians, advertisements for medical devices, and medical-related advertisements to help treat diseases.

In addition, the medical advertisement system 2 of the present invention can provide mutual hospital advertisement among hospitals of different medical care subjects to advertisement information when providing medical information and advertisement information to a customer.

Such medical information is provided in various ways, for example, in the form of mobile webzines, linked web pages, application plug-ins, and the like. Some of the medical information includes advertisement information. For example, the medical information may be provided in the form of a plurality of pages, in which the advertisement information is inserted in some pages.

Accordingly, the medical advertisement system 2 of the present invention can process a targeting advertisement for a specific customer or a specific hospital.

To this end, the medical advertisement system 2 of the present invention includes a communication network 4, a plurality of customer terminals 300 provided by each of the first and second patients visiting the hospital, a plurality of customer terminals 300 for the customer terminals 300 A hospital management server 200 having customer information, and a medical advertisement server 100 for providing medical information and advertisement information suitable for each of the customer terminals 300. The customer terminal 300, the hospital management server 200, and the medical advertisement server 100 are connected to each other through the communication network 4.

Specifically, the communication network 4 includes a single or a plurality of communication networks, such as a wired / wireless communication network, a mobile communication network, and the like, connected to perform mutual data communication among the customer terminal 300, the hospital management server 200, And is provided as a complex communication network.

The customer terminal 300 is provided by each of the initial and re-examination patients in the hospital, for example, a smart phone, a personal computer, a tablet phone, a tablet PC, or the like. In order to receive the service providing the medical information and the advertisement information of the present invention, the customer of the customer terminal 300 visits the hospital in advance to provide the customer information, and agrees to receive the medical information.

The customer terminal 300 can receive the link information from the hospital management server 200 and access the medical advertisement server 100 through the link information to confirm the medical information and the advertisement information matched to the link information. Here, the customer terminal 300 confirms the medical information and the advertisement information using a web browser or a mobile application.

The hospital management server 200 includes a customer database 210 for storing customer information on a plurality of customers who have undergone treatment. This customer information includes, for example, customer name, age, gender, telephone number, address, medical course, disease, and medical history. Such customer information can provide accurate information because health insurance is applied. The hospital management server 200 extracts information on the age, sex, disease, and area of the customer from the customer information and provides the extracted information to the medical advertisement server 100.

When the hospital management server 200 requests the medical ad server 100 to transmit the link information for medical information transmission to the customer terminal 300, the hospital management server 200 provides the medical information and the advertisement information to the customer terminals 300 A text message or an e-mail is sent. Here, the link information is information matched to identify the medical information provided by the medical advertisement server 100 and the advertisement information included in the medical information.

In this embodiment, the hospital management server 200 transmits the guidance message 312 and the link information 314 to the customer terminal 300 using the text message 310, as shown in FIG. In addition, the hospital management server 200 may request the medical advertisement server 100 to advertise the advertisement for the hospital to the customer terminal 300 of the other care subject hospital. Of course, the advertisement request between the hospitals is possible through a doctor terminal (not shown) provided by the doctor or the hospital.

The medical advertisement server 100 collects and generates medical information in various ways such as on-line and off-line, stores it in the medical information database 110, receives an advertisement from an advertiser or an ad requesting company, ).

The medical advertisement server 100 forms medical information and advertisement information suitable for respective customer characteristics through the customer information of the customer terminal 300 provided from the hospital management server 200 and transmits the medical information and the advertisement information to the customer terminal 300. [ (300), and requests the hospital management server (200) to transmit the link information to each of the client terminals. This is because the medical advertisement server 100 does not receive the customer information about the customer terminals 300 from the hospital management server 200 but analyzes the customer specific characteristics through the bearer customer information, Since the medical information and the advertisement information are provided to the corresponding customer, the link information is generated and provided to the corresponding customer.

In this embodiment, the medical advertisement server 100 generates medical information and advertisement information by only receiving information on the age, sex, disease, and area of the customer information from the hospital management server 200, Provide the information of the information, that is, the link information by a portable telephone number, an e-mail, or the like. Therefore, the medical advertisement server 100 provides the medical information and the advertisement information to the customer terminal 300 through the link information.

When the customer terminal 300 confirms the medical information and the advertisement information through the link information, the medical advertisement server 100 calculates the number of exposures of the advertisement information and stores the calculated number of exposures as advertisement exposure information. Therefore, the medical advertisement server 100 can calculate and settle the advertisement cost to be paid to the hospital of the hospital management server 200 through the advertisement exposure information. In this case, the advertising cost is determined by the number of times the advertisement is exposed through the link information from the customer terminal and the ad unit price.

Specifically, the medical advertisement server 100 includes a control unit 102, a communication unit 104, and a storage unit 106, as shown in FIG. The storage unit 106 stores an information provision processing program 108 for processing to provide the medical information provision service of the present invention. The medical advertisement server 100 includes a medical information database 110 and an advertisement database 120. The medical advertisement server 100 includes components of a typical computer system, for example, a central processing unit, a memory unit, an input / output unit, and a storage unit, although not shown in the drawings.

The control unit 102 controls all the operations of the medical advertisement server 100 to be performed. That is, the control unit 102 controls the communication unit 104, the storage unit 106, the medical information database 110, and the advertisement database 120 to transmit the medical information and the advertisement And processes the information providing processing program 108 to provide information. The control unit 102 may include software such as an operating system program, a control program, etc., as well as hardware such as a central processing unit, a memory or a web server.

The communication unit 104 is connected to the communication network 4 under the control of the control unit 102 and processes the mutual data transfer with the customer terminal 300 and the hospital management server 200.

The storage unit 106 stores an information providing process program 110 for receiving medical information and advertisement information from the customer terminal 300 under the control of the control unit 102. The details of the information providing process program 110 will be described in detail with reference to FIG.

Each of the medical information database 110 and the advertisement database 120 stores various information according to the process of the information providing process program 110 under the control of the control unit 102. In this embodiment, each of the medical information database 110 and the advertisement database 120 is provided inside the medical advertisement server 100, but it may be provided as a separate database server.

The medical information database 110 of this embodiment stores various kinds of medical information 112, hospital information 114, link information 116, and advertisement exposure information 118 provided to the customer terminal 300 .

The medical information 112 may include medical knowledge about a disease or a medical condition of each hospital, consultation contents, medical articles, information useful for the treatment and management of a specific disease, medical common sense, medical articles, medical devices Related information, and health common sense. The medical information 112 includes advertisement information related to medical care. That is, the advertisement information includes publicity for hospitals and physicians, advertisements for medical devices, and medical-related advertisements for medical treatment of diseases.

The hospital information (114) includes the name of the hospital, the number of the patients (patients) who want to receive the service, the doctor, the contact information, and the medical information providing service.

The link information 116 includes customer-specific medical information, such as age, sex, region, and disease, and URL information matching the advertisement information.

The advertisement exposure information 118 is a result value obtained by calculating the case where the customer terminal 300 receiving the link information confirms the medical information and the advertisement information. The medical advertisement server 100 uses the advertisement exposure information 118, It is possible to calculate and settle the advertisement cost to be paid to the hospital of the hospital.

Also, the advertisement database 120 stores the hospital advertisement information 122 and the medical-related advertisement information 124. The hospital advertisement information 122 includes advertisement information for promoting the hospital among hospitals of different medical care subjects. The medical-related advertisement information 124 includes an advertisement for a medical device suitable for a customer characteristic, and a medical-related advertisement for helping a disease treatment.

And FIG. 4 is a flowchart showing the processing procedure of the medical advertisement system according to the present invention. This procedure is an information providing processing program 110 that is processed by the medical advertisement server 100 and is processed by the control unit 102. The customer terminal 300, the hospital management server 200 and the medical advertisement server 100 They are interrelated and processed.

4, in step S400, the medical advertisement system 2 of the present invention stores and manages customer information about a customer who has been treated by the hospital management server 200 in the customer database 210. FIG. Here, the customer information includes the customer name, age, sex, telephone number, address, medical course, disease, and medical history. This information is accurate because most of the customer information is covered by health insurance. In addition, the hospital management server 200 extracts information on the age, sex, disease, and region of the customer from the customer information only for the customer who has approved to provide the information that can identify the customer's characteristic by the inorganic bottle among the customer information, And provides it to the advertisement server 100.

In step S402, the medical advertisement server 100 collects various medical information on-line and off-line, stores and manages various medical information in the medical information database 110, receives advertisements from the advertisers, stores the advertisement information in the advertisement database 120, do.

In step S404, medical information and advertisement information suited to the customer-specific characteristics are generated in the form of a mobile webzine, a web page, a mobile application plug-in, link information generated to match the generated medical information and advertisement information, To request link information transmission.

In step S406, when the link information transmission is requested from the medical advertisement server 100, the hospital management server 200 transmits the link information to the corresponding customer terminals 300 through a single text message or e-mail.

In step S408, when the link information is transmitted from the hospital management server 200, the customer terminal 300 receives the link information, clicks the link information in step S410, and transmits the medical information and the advertisement information to the medical advertisement server 100).

In step S412, the medical advertisement server 100 provides the medical information and the advertisement information matched to the link information to the client terminals 300 connected through the link information. In step S414, the customer terminal 300 acquires medical information Check information and advertisement information. At this time, the medical advertisement server 100 calculates the advertisement exposure information confirmed by the customer terminals 300, and processes the advertisement expenses for each of the hospital management servers 200 to be settled and paid.

If the medical advertisement system 2 requests the advertisement of the hospital of the hospital from the hospital management server 200 in step S416, the medical advertisement server 100 stores the advertisement information in the advertisement information by storing the advertisement information in step S418 .

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention as defined in the appended claims. It is possible.

2: Medical advertising system
4: Network
100: Medical ad server
110: Medical information database
120: Advertising database
200: Hospital management server
210: Customer Database
300: Customer terminal

Claims (5)

In a medical advertisement system:
A communication network;
A plurality of client terminals connected to the communication network and provided by a customer who has undergone medical treatment at a hospital and providing customer information including information on at least age, sex, disease, and area;
A hospital management server for extracting information on the age, sex, disease, and area of the customer from the customer information;
Generating medical information and advertisement information corresponding to information on the extracted age, sex, disease, and area of the customer from the hospital management server, transmitting link information matched with the medical information and the advertisement information to the client terminal The link information is transmitted from the hospital management server to the client terminal so that the client terminal confirms the medical information matched with the link information and the advertisement information. Medical advertising system.
The method according to claim 1,
The medical advertisement server comprises:
When the customer terminal confirms the medical information and the advertisement information through the link information, calculates the advertisement exposure information according to the confirmation result, and processes the advertisement payment to the hospital of the hospital management server .
3. The method according to claim 1 or 2,
The medical advertisement server comprises:
And the hospital advertisement is further provided to the customer terminal corresponding to the customer information stored in the hospital management server of another medical care course hospital when the hospital advertisement for the hospital or the doctor is requested from the hospital management server Medical advertising system.
A method of advertising a medical advertisement system comprising:
The hospital management server stores and manages customer information about a customer who has been treated in a customer database and extracts information on the age, sex, disease, and area of the customer from the customer information and provides the information to the medical advertisement server;
The medical advertisement server generates, collects and stores medical information corresponding to information on the extracted age, sex, disease, and area of the customer, and stores advertisement information corresponding to the medical information;
The medical advertisement server generates link information matching the medical information and the advertisement information and requests the hospital management server to transmit the link information to the customer terminals corresponding to the customer information;
Transmitting the link information to the client terminal when the link information transmission is requested to the hospital management server;
The client terminal receiving the link information and clicking the link information to access the medical ad server provided with the medical information and the advertisement information;
The medical advertisement server providing the medical information and the advertisement information matched to the link information to the customer terminals connected through the link information so that the customer terminal confirms the medical information and the advertisement information ;
And the medical advertisement server calculating the advertisement exposure information confirmed by the customer terminals and processing the advertisement expenses for each of the hospital management servers to be settled and paid.
5. The method of claim 4,
The method comprising:
Wherein the medical advertisement server stores the advertisement information by including the hospital advertisement in the advertisement information when the hospital advertisement server requests the advertisement from the hospital management server to the medical advertisement server, Further comprising the step of providing the hospital advertisement to the customer terminal corresponding to the customer information stored in the hospital management server of the hospital.

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