KR20180005818A - Management method of mobile shopping mall - Google Patents

Management method of mobile shopping mall Download PDF

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KR20180005818A
KR20180005818A KR1020160085941A KR20160085941A KR20180005818A KR 20180005818 A KR20180005818 A KR 20180005818A KR 1020160085941 A KR1020160085941 A KR 1020160085941A KR 20160085941 A KR20160085941 A KR 20160085941A KR 20180005818 A KR20180005818 A KR 20180005818A
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shopping mall
mobile terminal
mobile
buyer
purchaser
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KR1020160085941A
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Korean (ko)
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나성균
심은용
최성흠
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주식회사 트인시스템즈
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/322—Aspects of commerce using mobile devices [M-devices]
    • G06Q20/3221—Access to banking information through M-devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/30—Payment architectures, schemes or protocols characterised by the use of specific devices or networks
    • G06Q20/32—Payment architectures, schemes or protocols characterised by the use of specific devices or networks using wireless devices
    • G06Q20/327—Short range or proximity payments by means of M-devices
    • G06Q20/3278—RFID or NFC payments by means of M-devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W12/00—Security arrangements; Authentication; Protecting privacy or anonymity
    • H04W12/06—Authentication

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Abstract

The present invention relates to a mobile shopping mall operating method enabling a direct product purchase without undergoing a separate personal authentication procedure through a mobile terminal of a buyer. According to an embodiment of the present invention, the mobile shopping mall operating method includes: a purchase card information input method (S10); a purchase card tag step (S20); a specific tag signal recognition and transmission step (S30); a mobile terminal signal reception and authentication step (S40); a specific information search, extraction and transmission step (S50); and a specific information display step (S60).

Description

모바일쇼핑몰의 운영방법{MANAGEMENT METHOD OF MOBILE SHOPPING MALL}{MANAGEMENT METHOD OF MOBILE SHOPPING MALL}

본 발명은 모바일쇼핑몰의 운영방법에 관한 것으로, 더욱 상세하게는 구매자카드를 구매자의 이동단말기에 태그함으로써 이동단말기에 특정된 상품구매정보(동영상 등 포함)가 디스플레이되면서 별도의 인증절차 등을 거치지 않고 이동단말기를 통해 곧바로 상품구매가 가능하도록 구성되는 모바일쇼핑몰의 운영방법에 관한 것이다.The present invention relates to a method of operating a mobile shopping mall. More particularly, the present invention relates to a method of operating a mobile shopping mall by tagging a purchaser's card to a purchaser's mobile terminal, thereby displaying product purchase information (including moving pictures) The present invention relates to a method of operating a mobile shopping mall configured to allow a user to purchase goods directly through a mobile terminal.

일반적으로, 인터넷과 같은 네트워크 및 그와 관련된 기반시설들에 대한 기술이 발전 됨에 따라 웹쇼핑몰과 같은 전자상거래가 널리 이용되고 있는데, 웹쇼핑몰과 같은 전자상거래는 컴퓨터와 네트워크라는 전자적인 매체를 통해 상품을 매매하는 협의적 의미로 정의될 수 있을 뿐만 아니라, 광의적으로는 개인과 개인, 개인과 기업, 기업 내부 또는 기업간 거래관계의 모든 과정을 네트워크(통신망)를 이용하여 전자적으로 처리하는 일체의 방식으로 정의될 수 있다. In general, electronic commerce such as a web shopping mall is widely used as a technology for a network such as the Internet and its related infrastructure is developed. Electronic commerce such as a web shopping mall is an electronic commerce , And it is also possible to use the whole process of the transaction relation between the individual and the individual, the individual and the enterprise, the enterprise or the enterprise electronically by using the network (communication network) . ≪ / RTI >

이때, 웹쇼핑몰의 서비스는 기업(판매자)대 구매자간 전자상거래의 한 형태로서, 현실세계의 소매상을 가상공간(사이버 공간)에 구현한 것으로, 구매자는 모바일 브라우저를 통해 웹쇼핑몰에 접속하여 구매하고자 하는 물품을 검색한 후 원하는 상품을 구매할 수 있으며, 이에 대한 결제는 신용카드, 계좌이체, 전자현금 등을 이용할 수 있다.At this time, the service of the web shopping mall is a form of e-commerce between a company (seller) and a buyer, real-world retail stores are implemented in a virtual space (cyberspace), and a buyer accesses a web shopping mall through a mobile browser After searching for an item, a desired product can be purchased. A credit card, a bank transfer, or electronic cash can be used for payment.

그러나, 컴퓨터를 통한 웹쇼핑몰의 서비스는 구매자가 제한적 공간 내에 설치된 컴퓨터를 통해 웹쇼핑몰서버에 본인인증절차를 거쳐 접속한 후, 구매상품의 검색과 선택 그리고 선택된 상품의 구매와 결제 등을 진행하게 되는데, 이러한 상품구매방식은 장소와 시간의 제약이 따르고 별도의 인증절차와 상품정보검색 등 번거로운 절차가 요구되면서 구매자의 상품구매의욕을 현저히 떨어뜨리는 문제가 있다.However, the service of a web shopping mall through a computer is accessed through a personal authentication process to a web shopping mall server through a computer installed in a limited space, and then the search and selection of the purchased product and the purchase and settlement of the selected product are performed However, such a method of purchasing a product is subject to restrictions of place and time, and requires a complicated procedure such as a separate authentication procedure and search for product information, thereby significantly reducing the willingness of the purchaser to purchase the product.

최근 스마트폰 등과 같은 이동단말기가 개발되면서 휴대폰 기능에 충실하면서 개인 휴대 정보 단말기(PDA) 기능, 인터넷 기능, 동영상 재생 기능 등이 추가되며, 다양한 입력 방식과 터치스크린 등이 구비되어 사용에 보다 편리한 인터페이스를 제공하도록 개발되고 있고, 무선 인터넷 기능의 지원으로 인터넷 및 컴퓨터에 접속되어 이메일, 모바일브라우징, 팩스, 뱅킹, 게임 등 단말기로서의 기능도 수행한다. Recently, as a mobile terminal such as a smart phone has been developed, a personal portable information terminal (PDA) function, an internet function, a video playback function, and the like are added, and various input methods and a touch screen are provided, And is connected to the Internet and a computer through the support of the wireless Internet function and functions as a terminal such as e-mail, mobile browsing, faxing, banking, and a game.

이와 같이, 휴대폰, PDA, 핸드헬드(Hand-Held) 컴퓨터 등과 같은 이동단말기를 통한 인터넷상에서의 정보검색이 시간과 장소에 구애받지 않고 가능하게 되어 이동단말기를 이용한 모바일쇼핑몰의 서비스가 가능하도록 개발되면서 모바일쇼핑몰을 통한 상품구매가 현실화되고 있다.As such, information retrieval on the Internet through a mobile terminal such as a mobile phone, a PDA, a hand-held computer or the like has become possible regardless of time and place, and a service of a mobile shopping mall using a mobile terminal has become possible Purchasing products through mobile shopping malls is becoming a reality.

그러나, 모바일쇼핑몰의 운영시스템은 유선통신망을 이용하는 컴퓨터와 달리 이동단말기의 작은 화면과 제한적인 입력장치 그리고 데이터의 처리속도저하 등에 의해 인증절차와 상품검색 등에 여러 가지의 번거로움과 제약이 수반되고, 이러한 이동단말기의 구조적인 문제로 인해 실용화에 어려움이 있어 왔다.However, unlike a computer using a wired communication network, the operating system of a mobile shopping mall is accompanied by various hassles and restrictions such as authentication procedures and product search due to a small screen of a mobile terminal, a limited input device, Due to the structural problem of such a mobile terminal, practical use has been difficult.

특허문헌 1: 등록특허공보 10-0592538호(모바일사이트 분양을 통한 쇼핑몰 운영방법)Patent Document 1: Registration No. 10-0592538 (Method of operating a shopping mall through sale of a mobile site) 특허문헌 2: 공개특허공보 10-2010-0123347호(모바일 쇼핑몰 서비스 제공 시스템 및 방법)Patent Document 2: Laid-Open Patent Publication No. 10-2010-0123347 (System and Method for Providing Mobile Shopping Mall Service) 특허문헌 3: 공개특허공보 10-2007-0113565호(모바일 쇼핑몰에서의 상품 정보 제공 시스템 및 방법)Patent Document 3: Laid-open Patent Publication No. 10-2007-0113565 (System and method for providing product information in mobile shopping mall) 특허문헌 4: 공개특허공보 10-2013-0082918호(스마트폰을 이용한 쇼핑몰 운영시스템)Patent Document 4: Open Patent Publication No. 10-2013-0082918 (Shopping Mall Operating System Using Smartphone)

본 발명은 상기한 종래기술의 문제를 개선하기 위하여 안출된 것으로, 특정된 정보가 저장된 구매자카드를 구매자의 이동단말기에 태그하면 무선통신망을 통해 모바일쇼핑몰서버에 전송되고, 모바일쇼핑몰서버에서 구매자카드의 특정된 정보를 분석하여 구매자카드의 특정된 정보에 상응하는 정보를 추출한 후, 이를 구매자의 이동단말기에 디스플레이함으로써, 구매자의 이동단말기를 통해 별도의 본인인증절차 등을 거치지 않고 곧바로 상품구매가 가능하도록 구성되는 모바일쇼핑몰의 운영방법을 제공함에 그 목적이 있다.The present invention has been conceived in order to solve the above problems of the prior art, and it is an object of the present invention to provide a mobile shopping mall server which transmits a buyer's card stored with specified information to a buyer's mobile terminal, The information corresponding to the specified information of the buyer card is analyzed by analyzing the specified information and then displayed on the mobile terminal of the buyer so that the purchaser can directly purchase the goods without going through a separate authentication procedure through the mobile terminal The present invention provides a method of operating a mobile shopping mall.

상기한 목적을 달성하기 위하여 본 발명은 쇼핑몰 사업자를 통해 쇼핑몰 운영자에게 제공되는 구매자의 특정된 정보가 웹쇼핑몰서버와 구매카드에 입력되는 구매카드 정보입력단계와; 구매자의 구매카드를 구매자 이동단말기에 태그하는 구매카드 태그단계와; 구매카드의 특정태그신호를 인식하여 무선통신망을 통해 전송하는 이동단말기의 특정태그신호 인식 및 전송 단계와; 모바일쇼핑몰서버에서 구매자 이동단말기의 신호를 수신하면서 구매자를 인증하는 모바일쇼핑몰서버의 이동단말기 신호 수신 및 인증단계와; 인증된 정보에 상응하는 특정정보를 검색 추출하여 무선통신망을 통해 구매자 이동단말기로 전송하는 모바일쇼핑몰서버의 특정정보 검색추출 및 전송 단계와; 모바일쇼핑몰서버에서 전송된 특정정보를 구매자 이동단말기에 디스플레이하는 이동단말기의 특정정보 디스플레이 단계;로 구성되는 것을 특징으로 하는 모바일쇼핑몰의 운영방법을 제공하게 된다.According to an aspect of the present invention, there is provided a shopping mall server, comprising: a purchase card information input step in which specific information of a buyer provided to a shopping mall operator through a shopping mall provider is inputted into a web shopping mall server and a purchase card; A purchase card tag step of tagging the purchaser's purchase card to the purchaser's mobile terminal; Recognizing and transmitting a specific tag signal of a purchase card and transmitting it through a wireless communication network; Receiving and authenticating a mobile terminal signal of a mobile shopping mall server authenticating a buyer while receiving a signal of a purchaser mobile terminal in a mobile shopping mall server; Extracting and transmitting specific information retrieval and transmission of a mobile shopping mall server searching and extracting specific information corresponding to the authenticated information and transmitting the specific information to the purchaser mobile terminal through a wireless communication network; And displaying the specific information transmitted from the mobile shopping mall server on the buyer mobile terminal.

이상과 같이 구성되는 본 발명은 맞춤형의 특정 정보가 저장된 구매자카드를 구매자의 이동단말기에 간단히 태그만 하면 본인인증절차 없이도 맞춤형의 상품정보검색(상품정보동영상 등)을 이동단말기에서 디스플레이하게 되고, 이를 통해 곧바로 상품구매가 가능하여 장소와 시간에 제한을 받지 않으면서 이동단말기의 구조적인 한계에도 불구하고 현저히 간편하고 편리한 상품구매를 실현시킬 수 있는 등의 효과를 제공하게 된다.According to the present invention configured as described above, if a buyer card storing customized specific information is simply tagged to the purchaser's mobile terminal, customized product information search (product information video, etc.) is displayed on the mobile terminal It is possible to purchase the commodities straight away and thus it is possible to realize a remarkably simple and convenient commodity purchase despite the structural limitations of the mobile terminal without being limited by the place and time.

도1은 본 발명에 따른 모바일쇼핑몰의 운영방법을 구현하는 블록구성도,
도2는 본 발명에 따른 모바일쇼핑몰의 운영방법을 나타내는 흐름도이다.1 is a block diagram illustrating a method of operating a mobile shopping mall according to the present invention;
2 is a flowchart illustrating a method of operating a mobile shopping mall according to the present invention.

이하에서는 첨부된 도면을 참조하여 본 발명의 바람직한 실시예를 구체적으로 설명하고자 한다.Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

본 발명은 그 일 실시예에 따르면, 도1 및 도2에 도시된 바와 같이 쇼핑몰 사업자(20)를 통해 쇼핑몰 운영자(10)에게 제공되는 구매자(30)의 특정된 정보가 웹쇼핑몰서버(80)와 구매카드(40)에 입력되는 구매카드 정보입력단계(S10)와, 구매자(30)의 구매카드(40)를 구매자 이동단말기(50)에 태그하는 구매카드 태그단계(S20)와, 구매카드(40)의 특정태그신호를 인식하고 이를 무선통신망(60)을 통해 전송하는 이동단말기의 특정태그신호 인식 및 전송 단계(S30)와, 웹쇼핑몰서버(80)와 연동하도록 구성되는 모바일쇼핑몰서버(90)에서 구매자 이동단말기(50)의 신호를 수신하면서 구매자를 인증하는 모바일쇼핑몰서버의 이동단말기 신호 수신 및 인증단계(S40)와, 인증된 정보에 상응하는 특정정보를 검색 추출하여 무선통신망(60)을 통해 구매자 이동단말기(50)로 전송하는 모바일쇼핑몰서버의 특정정보 검색추출 및 전송 단계(S50)와, 모바일쇼핑몰서버(90)에서 전송된 특정정보를 구매자 이동단말기(50)에 디스플레이하는 이동단말기의 특정정보 디스플레이 단계(S60)로 구성되어 있다.1 and 2, the information specified by the purchaser 30 provided to the shopping mall operator 10 through the mall business entity 20 is transmitted to the web shopping mall server 80, A purchase card tag step S20 for tagging the purchaser card 40 of the purchaser 30 to the purchaser's mobile terminal 50, A specific tag signal recognizing and transmitting step S30 of the mobile terminal that recognizes the specific tag signal of the mobile terminal 40 and transmits it through the wireless communication network 60 and a mobile shopping mall server (S40) of receiving and authenticating a mobile terminal of a mobile shopping mall server that receives a signal of the purchaser mobile terminal 50 and authenticates the purchaser in the mobile shopping mall server 90, and extracts specific information corresponding to the authenticated information, To the purchaser ' s mobile terminal 50 A specific information retrieval and transmission step S50 of the mobile shopping mall server and a specific information display step S60 of the mobile terminal displaying the specific information transmitted from the mobile shopping mall server 90 on the purchaser mobile terminal 50 have.

이때, 도1에 도시된 바와 같이 쇼핑몰 운영자(10)는 1단계의 쇼핑몰 사업자(20)를 모집하게 되고, 이어서 1단계의 각 쇼핑몰 사업자(20)는 다시 2단계의 쇼핑몰 사업자(20) 또는 구매자(30)를 모집하게 되는데, 쇼핑몰 운영자(10)는 쇼핑몰 사업자(20)와 구매자(30)에게 각 단계별로 고유ID를 부여하게 된다.At this time, as shown in FIG. 1, the shopping mall operator 10 recruits the first stage mall business entity 20, and then each mall business entity 20 in the first stage again receives the second mall business entity 20 or the buyer 20 The shopping mall operator 10 gives the unique ID to the shopping mall company 20 and the purchaser 30 at each step.

여기서, 각 단계의 쇼핑몰 사업자(20)는 오프라인상에서 쇼핑몰 사업자 또는 구매자(30)를 모집하게 되고, 모집된 쇼핑몰 사업자 또는 구매자(30)의 구매정보 및 신상정보 등 특정정보를 쇼핑몰 운영자(10)에게 제공하게 되고, 쇼핑몰 운영자(10)는 쇼핑몰 사업자 또는 구매자(30)의 구매정보 및 신상정보 등 특정정보를 유선통신망(70)을 통해 웹쇼핑몰서버(80)에 입력하는 동시에 구매카드(40)에 저장하여 구매자(30)에게 제공하게 된다.Here, the shopping mall operator 20 at each stage recruits the shopping mall operator or the buyer 30 on the off-line, and sends specific information such as purchase information and personal information of the mall shop operator or the purchaser 30 to the shopping mall operator 10 And the shopping mall operator 10 inputs specific information such as purchase information and personal information of the shopping mall business operator or the purchaser 30 to the web shopping mall server 80 through the wired communication network 70, And provides it to the purchaser 30.

특히, 상기 구매카드(40)에는 RFID(Radio-Frequency Identification)방식 또는 NFC(Near Field Communication)방식의 칩이 내장되어 있고, 상기 칩에는 구매자(30)를 식별할 수 있는 정보가 입력되면서 구매자 이동단말기(50)에서만 태그 인식할 수 있도록 설정되어 있으며, 본 발명에서의 구매자(30)는 구매카드(40)를 이용하여 상품을 구매하는 자로서, 구매카드를 소지한 쇼핑몰 사업자(20)를 포함한다.Particularly, the purchase card 40 has a built-in RFID (Radio Frequency Identification) type or NFC (Near Field Communication) type chip, and information for identifying the buyer 30 is input to the chip, The purchaser 30 in the present invention is a person who purchases a product using the purchase card 40 and includes the shopping mall company 20 having the purchase card do.

결국, 구매카드 정보입력단계(S10)는 쇼핑몰 운영자(10)가 쇼핑몰 사업자(20) 또는 구매자(30)의 상품구매정보 및 신상정보 그리고 이동단말기(50), 결제정보 등 특정정보를 유선통신망(70)을 통해 웹쇼핑몰서버(80)에 입력하는 동시에 구매카드(40)에 저장하여 구매자(30)에게 제공함으로써 구매자 이동단말기에서 구매자의 구매카드만을 태그 인식하도록 구성함을 의미한다.The purchasing card information input step S10 is a step for the shopping mall operator 10 to send specific information such as the goods purchase information and personal information of the shopping mall company 20 or the purchaser 30 and the mobile terminal 50 and payment information to the wired communication network 70 to the web shopping mall server 80 and simultaneously stores them in the purchase card 40 and provides them to the purchaser 30 so that only the purchase card of the purchaser is recognized in the purchaser's mobile terminal.

그리고, 이동단말기의 특정태그신호 인식 및 전송 단계(S30)에서는 구매자 이동단말기(50)에서 구매카드(40)의 특정태그신호를 인식하고 이를 무선통신망(60)을 통해 전송하도록 구성되어 있다. In the specific tag signal recognition and transmission step S30 of the mobile terminal, the buyer mobile terminal 50 is configured to recognize the specific tag signal of the purchase card 40 and transmit it through the wireless communication network 60. [

또한, 모바일쇼핑몰서버의 이동단말기 신호 수신 및 인증단계(S40)는 웹쇼핑몰서버(80)와 연동되는 모바일쇼핑몰서버(90)에서 구매자 이동단말기(50)의 특정신호를 수신한 후, 이에 상응하는 구매자에 대한 인증절차를 진행하도록 구성되어 있다.The mobile terminal signal reception and authentication step S40 of the mobile shopping mall server receives a specific signal of the purchaser mobile terminal 50 from the mobile shopping mall server 90 interlocked with the web shopping mall server 80, And to proceed with the authentication process for the purchaser.

이때, 모바일쇼핑몰서버의 특정정보 검색추출 및 전송 단계(S50)에서는 모바일쇼핑몰서버(90)의 이동단말기 신호 수신 및 인증단계(S40)에서 인증된 구매자의 정보와 상응하는 상품검색과 구매에 필요한 동영상 등을 추출하여 무선통신망(60)을 통해 구매자 이동단말기(50)로 전송하도록 구성되어 있다.At this time, in the specific information retrieval and transmission step (S50) of the mobile shopping mall server, in the mobile terminal signal reception and authentication step (S40) of the mobile shopping mall server 90, the goods search corresponding to the information of the authenticated buyer, And transmits the extracted information to the buyer mobile terminal 50 through the wireless communication network 60.

여기서, 이동단말기의 특정정보 디스플레이 단계(S60)에서는 모바일쇼핑몰서버(90)에서 전송된 특정정보를 구매자 이동단말기(50)에 디스플레이하도록 구성하게 된다.Here, in the specific information display step S60 of the mobile terminal, specific information transmitted from the mobile shopping mall server 90 is displayed on the buyer mobile terminal 50. [

특히, 이동단말기(50)의 화면에 디스플레이되는 모바일쇼핑몰서버(90)의 특정정보는 구매상품정보(가격,사용방법,제품특징 등)에 관한 동영상으로써 구매자의 상품구매 및 결제가 간편하고도 용이하도록 구성되어 있다. Particularly, the specific information of the mobile shopping mall server 90 displayed on the screen of the mobile terminal 50 is a moving picture related to the purchased product information (price, usage method, product characteristic, etc.) .

그리고, 구매자(30)는 이동단말기(50)에 디스플레이된 상품정보를 통해 간단히 구매상품을 선택한 후, 별도의 인증절차없이 결제할 수 있도록 구성되어 있다.The purchaser 30 is configured to simply select a purchase item through the goods information displayed on the mobile terminal 50 and then settle the payment without performing an additional authentication procedure.

한편, 무선통신망(60)은 데이터 통신을 위한 무선 인터넷망이고, 구매자 이동단말기(50)는 휴대폰, 셀룰러폰, 개인 휴대 단말기(PDA) 등과 같이 무선 통신망(130)을 통하여 무선 인터넷 접속이 가능한 단말기이다.The purchaser mobile terminal 50 may be a wireless Internet network for data communication through a wireless communication network 130 such as a cellular phone, a cellular phone, a personal digital assistant (PDA) to be.

이와 같이, 본 발명의 상세한 설명에서는 구체적인 실시예에 관해 설명하였으나, 이는 본 발명의 범주에서 벗어나지 않는 한도내에서 여러가지 변형이 가능함은 물론이다.Although the present invention has been described in connection with certain exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments.

그러므로, 본 발명의 실질적인 범위는 상술된 실시예에 의해 한정되어져서는 안되며, 후술하는 청구범위 뿐만 아니라 청구범위와 균등한 구성에 의해 정해져야 함은 당연하다.Therefore, it should be understood that the practical scope of the present invention should not be limited by the above-described embodiments, but should be determined by the constitution equivalent to the claims, as well as the claims described below.

10: 쇼핑몰 운영자 20: 쇼핑몰 사업자 30: 구매자 40: 구매카드 50: 구매자 이동단말기 60: 무선통신망 70: 유선통신망 80: 웹쇼핑몰서버 90: 모바일쇼핑몰서버10: shopping mall operator 20: shopping mall operator 30: purchaser 40: purchasing card 50: buyer mobile terminal 60: wireless communication network 70: wired communication network 80: web shopping mall server 90: mobile shopping mall server

Claims (2)

쇼핑몰 사업자(20)를 통해 쇼핑몰 운영자(10)에게 제공되는 구매자(30)의 특정된 정보가 웹쇼핑몰서버(80)와 구매카드(40)에 입력되는 구매카드 정보입력단계(S10)와;
구매자(30)의 구매카드(40)를 구매자 이동단말기(50)에 태그하는 구매카드 태그단계(S20)와;
구매카드(40)의 특정태그신호를 인식하여 무선통신망(60)을 통해 전송하는 이동단말기의 특정태그신호 인식 및 전송 단계(S30)와;
모바일쇼핑몰서버(90)에서 구매자 이동단말기(50)의 신호를 수신하면서 구매자를 인증하는 모바일쇼핑몰서버의 이동단말기 신호 수신 및 인증단계(S40)와;
인증된 정보에 상응하는 특정정보를 검색 추출하여 무선통신망(60)을 통해 구매자 이동단말기(50)로 전송하는 모바일쇼핑몰서버의 특정정보 검색추출 및 전송 단계(S50)와;
모바일쇼핑몰서버(90)에서 전송된 특정정보를 구매자 이동단말기(50)에 디스플레이하는 이동단말기의 특정정보 디스플레이 단계(S60);
로 구성되는 것을 특징으로 하는 모바일쇼핑몰의 운영방법.A purchase card information input step (S10) in which the specified information of the buyer (30) provided to the shopping mall operator (10) through the shopping mall operator (20) is input to the web shopping mall server (80) and the purchase card (40);
A purchase card tag step S20 of tagging the purchase card 40 of the buyer 30 to the buyer mobile terminal 50;
Recognizing and transmitting a specific tag signal of the mobile terminal that recognizes the specific tag signal of the purchase card 40 and transmits the specific tag signal through the wireless communication network 60 (S30);
A mobile terminal signal reception and authentication step (S40) of a mobile shopping mall server that receives a signal of the purchaser mobile terminal (50) from the mobile shopping mall server (90) and authenticates the purchaser;
A specific information retrieval and transmission step (S50) of retrieving and extracting specific information corresponding to the authenticated information and transmitting the retrieved specific information to the purchaser mobile terminal (50) through the wireless communication network (60);
A specific information display step (S60) of the mobile terminal for displaying the specific information transmitted from the mobile shopping mall server (90) to the buyer mobile terminal (50);
Wherein the mobile shopping mall is a mobile shopping mall. 청구항 1에 있어서,
상기 구매카드(40)에는 RFID방식과 NFC방식중 어느 하나의 방식을 채택한 칩이 내장되면서 상기 구매자 이동단말기(50)에서만 태그 인식되도록 구성되는 것을 특징으로 하는 모바일쇼핑몰의 운영방법.The method according to claim 1,
Wherein the purchase card (40) is configured to recognize a tag only in the buyer mobile terminal (50) while a chip adopting any one of an RFID scheme and an NFC scheme is built in the purchase card (40).
KR1020160085941A 2016-07-07 2016-07-07 Management method of mobile shopping mall KR20180005818A (en)

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