KR20170140667A - Method for providing product information - Google Patents

Abstract

The present invention relates to a method for providing product information, capable of providing customized information for a customer by collecting information on an interesting product of the consumer on a webpage. According to the present invention, the method for providing product information includes: a step of checking time of access to a predetermined webpage or an application screen; a step of distinguishing an aspect of an input signal from an outer input device after the access; a step of calculating passed time until the checked access time and a first input signal are input and the passed time until the input signal is input or the passed time until the first input signal is input from the time of the access in accordance with the aspect of the input signal; and a step of analyzing tendency of an input user on the application screen or the webpage by matching the tendency of the input signal and the calculated time.

Description

{Method for providing product information}

The present invention relates to a product information providing method, and more particularly, to a product information providing method capable of collecting information on a product of interest of a consumer on a web page or an application and providing customized information to a consumer.

Consumers buy goods through Internet shopping malls or shopping applications. At this time, the more quickly a consumer is interested in a product, the more convenient the buyer can be, and the more the buyer is interested in the product, the higher the sales.

However, currently, a cookie of a web page visited by a buyer is stored and provided in the form of a banner, or a public electronic electronic leaflet is provided by using such a cookie to induce access to a product purchase site or an application.

Such a method is quite advertising, and when such a cookie is used, it is provided even when the web page is not used, causing discomfort to buyers and having a negative factor for the convenience of buyers.

In addition, since the product purchase website and the application have developed into a large shopping mall and provide too many goods, it is possible to conveniently classify the desired products, and thereafter, the information of the customer's interest, the price of the goods, It is necessary to be able to provide product information so that the product can be purchased more easily.

Korea Patent Publication No. 10-2009-0097701 Korean Patent Publication No. 10-2011-0062063

It is an object of the present invention to provide a product information providing method capable of analyzing input signals of various aspects from a large table of contents to provide customized product information in order to satisfy the needs.

A method for providing product information according to the present invention includes the steps of: checking a point of time when a specific web page or an application screen is accessed; identifying an aspect of an input signal from an external input device after the access; Calculating a time elapsed from the access time to the input of the first input signal in accordance with the elapsed time until the input of the signal and the elapsed time until the input signal is input or the aspect of the input signal, And analyzing the tendency of the input user on the web page or the application screen.

The aspect of the input signal may include at least one of click, scroll, tab, double, long tap, press, dip press, pan, swipe, twist, polick, drag, pinch or rotate.

Preferably, the web page or the application screen includes a region of interest set to be invisible to the user and a list region in which classification attribute items provided to the user are listed.

The step of checking the accessed time may be a step of checking the time when the list area is displayed on the screen.

The step of calculating the time may be a step of calculating an elapsed time until a specific list constituting the list area enters the ROI after the first input signal is input.

The step of calculating the time may be such that the aspect of the initial input signal is a click or a tab, and when the aspect of the input signal is scroll, swipe or drag, And calculating the elapsed time from the entry to the entry.

The analyzing step generates a database by matching the user who provided the input signal with the calculated time and the specific list entered into the ROI, and analyzes the propensity of the input user based on the generated database .

Wherein the calculating the time further includes calculating an elapsed time until an input signal is input after outputting a page or screen related to the product information corresponding to the specific list, Analyzing the tendency of the input user using the calculated time and the calculated time and providing the product information according to the analyzed tendency when the same input user accesses the page or the screen after the tendency analysis .

According to the product information providing method of the present invention, it is possible to determine what kind of goods, price, and area are interested in the consumer through how quickly to reach a table of contents, which are classified in various ways, Can be provided.

For example, if the price range is from 10,000 won to 10 million won, it is possible to determine which price range is reached quickly by analyzing the input signal in the price table.

In addition, in many cases, the list area is displayed relatively largely in an application screen other than a web page. In such a case, it is possible to grasp the interest of the consumer with a certain list in the list area, .

1 is a configuration diagram of an embodiment of a system for implementing a product information providing method according to the present invention;
2 is a block diagram showing a method for providing goods information of the present invention,
3 is a conceptual diagram illustrating a configuration of a web page for implementing the product information providing method of the present invention;
FIG. 4 is a diagram illustrating an embodiment of a data storage format for a specific list of consumers acquired in a region of interest,
FIG. 5 is a diagram illustrating an embodiment of a form of storing metadata according to a specific list,
6 is a flowchart of a process in which product information is provided according to the product information providing method of the present invention.

Hereinafter, a method of providing goods information according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings. The present invention is capable of various modifications and various forms, and specific embodiments are illustrated in the drawings and described in detail in the text. It is to be understood, however, that the invention is not intended to be limited to the particular forms disclosed, but on the contrary, is intended to cover all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. Like reference numerals are used for like elements in describing each drawing. In the accompanying drawings, the dimensions of the structures are enlarged to illustrate the present invention in order to clarify the present invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, the terms "comprises", "having", and the like are used to specify that a feature, a number, a step, an operation, an element, a part or a combination thereof is described in the specification, But do not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

FIG. 1 illustrates an embodiment of a system for implementing a product information providing method of the present invention.

User equipment 101 ₁ , 101 ₂ , 101 ₃ , ..., 101 _m , 101 _n means a computing device capable of providing a data connection to a user. 1, it may be a desktop computer, a subscriber unit, a mobile device such as a mobile phone or a smart phone, a user terminal, or the like.

Meanwhile, the manager system 102 is an example and refers to a management device for operating a program or a component capable of implementing the product information providing method according to the present invention described below.

The server 103 on which the product information providing method according to the present invention is implemented refers to a software or a computing device capable of providing services between different devices in a network.

Referring to FIG. 2, the product information providing method of the present invention includes a step of checking a point of time of accessing a search screen for product search, an aspect of an input signal after access, a step of calculating elapsed time until a signal is input And analyzing the user's tendency.

When a web page or an application screen is accessed for product search, it is checked when access is made.

Referring to FIG. 3, the screen for product search includes a selection region 201 that can be classified and selected according to a specific criterion for classifying a product, and a condition setting region 202 in which a search condition can be set have.

In the lower part of the condition setting area 202 is formed a list area 203 in which classification attribute items provided to the user are listed and the area of interest 204 is set although it is not visible to the user. The location of this area of interest 204 may be formed in the middle of a web page or in the middle of a wireless communication device. The size of the area of interest 204 may include a list of singularities, or may be configured to include a plurality of lists as shown.

In the case of the present embodiment, although it is shown as a web page screen, it may include a screen of an application used in a mobile device or a tablet PC. In addition, the subject of the product information providing method may be an operating web server of the web page, an application program, an application program and a server connected thereto.

When the access point is checked, the time when the list area 203 is displayed on the display screen may be checked. In the step of distinguishing the aspect of the input signal after accessing the screen, the user checks the aspect of inputting the signal for searching for the goods. The aspect of the input signal is a click, a scroll, a tap, a double, a long tap, a press, , Swipe, twist, polick, drag, pinch, or rotate. The kind of the pattern of the input signal is a conventionally known concept, and a description thereof will be omitted.

In the step of calculating the input time of the signal after the access, the access time, the elapsed time until the first input signal is input, and the elapsed time until the input signal is inputted thereafter are calculated, Accordingly, the elapsed time from when the access point is input until the first input signal is input is calculated.

In other words, after the user accesses the screen, the elapsed time from the entry of the first input signal until the specific list constituting the list area 203 enters the area of interest 204 can be calculated.

For example, when the list area 203 is displayed on the screen, the access time of the user is checked. When the user inputs a signal in a scroll manner for searching for a product of interest, A list of items is included in the area of interest 204. [ That is, the list in the list area 203 is moved through input signals such as scrolling, dragging, and long tap. The user slows down or stops the scrolling speed when the desired list comes to the center of the screen. Therefore, such user's needs are reflected in the input signal. The list of items that the user is interested in enters into the area of interest 204 of the screen. Thus, the time required for the specific list constituting the list area 203 to enter the area of interest 204 is calculated.

When calculating the time, if the aspect of the initial input signal is a click or a tab, and then the aspect of the input signal is scroll, swipe or drag, a specific list is displayed in the area of interest 204 And calculating the elapsed time from the entry to the entry.

For example, when a product is related to a medical service, a major category may be classified according to each medical care subject, and a selection area 201 may be configured on the screen so that a user can select the medical care subject such as ophthalmology, dentistry, plastic surgery, .

After the access, if a medical care course is selected through a click or tap in the selection area 201, the list of medical care services for the related medical care course is listed and listed in each category in the list area 202.

The user inputs a signal until the specific list of interest displayed in the list area 203 through the scroll, swipe or drag is located in the area of interest 204 of the screen. Then, The time required for the specific list matching the interest of the user to enter the ROI 204 is calculated.

The step of calculating the time may further calculate a time elapsed until the input signal is input to the search screen after the web page or the screen for the product information corresponding to the specific list is outputted.

In analyzing the tendency of the user, a database is created by matching the user with the calculated time and the specific list that has entered the area of interest 204.

Figures 4 and 5 show one embodiment of data information stored in a database.

First, a user ID may be assigned to each user so that data information can be classified and stored for each user. The ID may be divided into user IDs identified in the login step or IPs of a connecting computer. Alternatively, the identification ID may be formed in the form of a number that can be distinguished by the administrator as shown in this embodiment.

An aspect of a signal input to a screen during a process of searching for a product can be identified, and the input time and element elements of the signal can be divided and stored.

Each element is stored to include attribute information for that particular list, as shown in FIG.

For each element, attributes are stored separately for element type, price classification, product type, operation type, and area classification.

In the case of the present embodiment, the information about the medical product is classified as in the present embodiment, but the attribute information can be variously set according to the characteristics of the introduced product.

The divided information is stored in the server 103 to generate a database, and analyzes the tendency of the user who provided the input signal based on the generated database.

It is possible to additionally calculate the elapsed time until the input signal is again input after the page or screen related to the product information corresponding to the specific list is additionally output at the time calculation. In this case, the user's tendency to provide the input signal can be analyzed using the calculated time and the calculated time.

After analyzing the user's tendency through the analysis step, when the same user accesses the corresponding web page or screen again, the product information corresponding to the user's tendency is reflected to the top by reflecting the analyzed tendency information So that information can be provided.

The description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features presented herein.

101: User equipment
102: Administrator system
103: Server
201: Selection area
202: Condition setting area
203: list area
204: area of interest

Claims (8)

Checking a point of time when a specific web page or an application screen is accessed;
After said access, distinguishing aspects of an input signal from an external input device;
An elapsed time from the access time point to the input of the first input signal, the elapsed time until the input signal is input later, or the time from the access time point to the input of the first input signal, ; And
And analyzing a tendency of the input user in the web page or application screen by matching the calculated time with the aspect of the input signal.
How to provide product information.
The method according to claim 1,
The aspect of the input signal includes at least one of click, scroll, tab, double, long tap, press, dip press, pan, swipe, twist, polik, drag, pinch,
How to provide product information.
The method according to claim 1,
Wherein the web page or the application screen includes a list of areas in which classified interest items that are provided to the user are listed,
How to provide product information.
The method of claim 3,
The step of checking the access time may include the step of checking the time when the list area is displayed on the screen
How to provide product information.
5. The method of claim 4,
Wherein the calculating the time comprises:
Calculating the elapsed time until a specific list constituting the list area enters the ROI after the first input signal is input,
How to provide product information.
6. The method of claim 5,
The step of calculating said time
If the aspect of the first input signal is a click or a tab, and then the aspect of the input signal is scrolling, swiping, or grabbing,
Calculating the elapsed time until the specific list enters the area of interest according to the scroll, swipe or drag
How to provide product information.
6. The method of claim 5,
The analyzing step
Generating a database by matching a user providing the input signal with the calculated time and a specific list entered into the ROI,
Analyzing a tendency of the input user based on the generated database
How to provide product information.
6. The method of claim 5,
Wherein the calculating the time comprises:
Further comprising calculating an elapsed time until an input signal is input after a page or screen relating to the product information corresponding to the specific list is outputted,
Wherein the analyzing step analyzes the propensity of the input user using the calculated time and the further calculated time,
Further comprising providing product information according to the analyzed tendency when the same input user accesses a page or a screen after the inclination analysis,
How to provide product information.

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