KR20170065794A - Method of researching program watching data of televisions positioned within beacon coverage and apparatus thereof - Google Patents

Method of researching program watching data of televisions positioned within beacon coverage and apparatus thereof Download PDF

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Publication number
KR20170065794A
KR20170065794A KR1020150171995A KR20150171995A KR20170065794A KR 20170065794 A KR20170065794 A KR 20170065794A KR 1020150171995 A KR1020150171995 A KR 1020150171995A KR 20150171995 A KR20150171995 A KR 20150171995A KR 20170065794 A KR20170065794 A KR 20170065794A
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South Korea
Prior art keywords
beacon
program
signal
identification number
management server
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KR1020150171995A
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Korean (ko)
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KR101854755B1 (en
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최은주
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최은주
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25883—Management of end-user data being end-user demographical data, e.g. age, family status or address
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H04W4/008—

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Computer Graphics (AREA)
  • Computing Systems (AREA)
  • Testing, Inspecting, Measuring Of Stereoscopic Televisions And Televisions (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention provides an audience rating research method and apparatus that can utilize a smart technology including a beacon for an audience rating survey to examine an audience rating of a plurality of televisions in a coverage R for each specific time and specific theme. The method includes the steps of: receiving at least one beacon receiver located within the coverage, the beacon signal output from the beacon transmitter at a set point; The beacon receiver transmitting an acknowledgment signal including program information of a program currently being viewed by the user of the beacon receiver to the service management server; The service management server receiving an acknowledgment signal and determining validity; Counting the number of confirmation signals valid for each program being watched by the service management server; And calculating an audience rating of a program broadcast through a television set at a time set based on the number of valid acknowledgment signals. According to the present invention, it is possible to investigate an audience rating indicating a program viewed by a plurality of users belonging to beacon coverage among a plurality of programs broadcasted on a plurality of televisions, and a program having a high possibility of being watched by a user By providing the program list to the user, the user can easily select the program he / she is watching among the various programs.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method and an apparatus for checking the ratings of a plurality of televisions in beacon coverage,

[0001] The present invention relates to a method for checking an audience rating of a plurality of televisions in a beacon coverage, and more particularly to a method for checking audience ratings of a plurality of televisions in a coverage of a beacon signal, The present invention relates to a method and apparatus for checking the ratings of a plurality of televisions in a beacon coverage that enables a user to investigate an audience rating.

The research on the audience rating of the broadcasting program can be largely performed in three forms. The survey is conducted by the Korea Communications Commission (KCC) every year in terms of the survey on the use of the broadcasting media (TV watching behavior survey), the consumer behavior survey (Magazine & Consumer Research) Method. ≪ / RTI > Recently, the normal rating of the audience rating survey reflects the demographic characteristics of the panel. The panel meter is installed on the panel furniture to calculate the audience rating, and the specific watermark is applied to the calculated data, .

The people meter survey method is to automatically measure the data sent by the device to the central computer by attaching an electromagnetic sensor called a person meter to the television receiver of the household selected as the sample. It can be used not only to turn the television on and off, Automatically calculates the weekly average of all programs.

However, in the conventional audience rating survey method, audience rating ranks are frequently different according to the subject of investigation, and there are cases where the audience rating is out of the statistical error range.

Korean Patent Publication No. 10-2006-0128556 Korean Patent Publication No. 10-2003-0067562

It is an object of the present invention to provide a method and an apparatus for examining an audience rating of a program viewed by a user among a plurality of programs broadcasted on each television, with respect to a plurality of televisions belonging to coverage of a beacon transmitter.

The beacon communication technology may be used to investigate audience ratings to transmit a beacon signal under a desired condition for a specific time period or a specific theme so that a plurality of beacon coverage within a beacon coverage The object of the present invention is to provide a method for checking the rating of a television.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

In addition, by using a security-enabled beacon-based proximity service that can solve problems such as beacon signal duplication and malicious re-transmission, it is possible to expand the beacon's activity range and efficiently provide users with beacon-based proximity services in a more secure environment .

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate preferred embodiments of the invention and, together with the description, serve to explain the principles of the invention. And shall not be interpreted.
FIG. 1 is a diagram for explaining a system in which a method of counting a plurality of televisions in a beacon coverage according to an embodiment of the present invention is implemented.
FIG. 2 is a view for explaining a method of examining the ratings of a plurality of televisions in beacon coverage implemented by a method of surveying the ratings of a plurality of televisions in the beacon coverage of FIG. 1;
3 is a diagram illustrating a list of programs broadcast on a plurality of channels at a specific time.
FIG. 4 is a view schematically showing an embodiment of a user input window for confirming the viewing of a specific program, which is displayed on the portable terminal of FIG.
FIG. 5 is a diagram schematically illustrating an embodiment of a user input window for inputting location information of a beacon receiver, which is displayed in the portable terminal of FIG.
FIG. 6 is a conceptual diagram illustrating an operation process of a beacon transmitter and a mobile terminal for a plurality of proximity universal unique identifiers in a method for checking an audience rating of a plurality of televisions in beacon coverage according to an embodiment of the present invention.
FIG. 7 is a flowchart illustrating a method for inspecting an audience rating of a plurality of televisions in a beacon coverage according to an exemplary embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings. In addition, the embodiments described below do not unduly limit the contents of the present invention described in the claims, and the entire constitutions described in the embodiments of the present invention are not necessarily essential as means for solving the present invention.

FIG. 1 is a diagram for explaining a system in which a method of counting a plurality of televisions in a beacon coverage according to an embodiment of the present invention is implemented.

1 includes a beacon device 100, a portable terminal 200, and a service management server 300, and includes a plurality of televisions in the beacon coverage of the present invention. A system in which an audience rating survey method is implemented.

A method of inspecting an audience rating of a plurality of televisions in a beacon coverage of the present invention is characterized in that at least one beacon receiver located within the coverage receives a beacon signal output from the beacon transmitter at a set time point, Transmitting a confirmation signal including program information of a program currently being watched by a user of the receiver to a service management server, the service management server receiving the confirmation signal and judging its validity, Counting the number of valid signals valid for each program and calculating an audience rating of a program broadcasted on the television at the set time based on the number of valid acknowledgments.

The method for surveying the plurality of televisions in the beacon coverage of the present invention utilizes the smart technology including the beacon in the audience rating survey to transmit beacon signals under desired conditions for specific time and specific theme, The receiver can be equipped to receive beacon signals on an individual television and individual viewer basis so that it is possible to investigate the audience ratings on individual television and individual viewer basis on the basis of this, So that the accuracy of the audience rating can be improved.

In addition, by using the beacon-based proximity service that supports security, which can solve problems such as replicating beacon signals and malicious re-transmission by counting only the beacon signals which are judged to be valid by judging the validity of input confirmation signals, Thereby expanding the beacon's range of activity and providing users with more efficient beacon-based proximity services in a more secure environment.

The method for examining the ratings of a plurality of televisions in the beacon coverage can be implemented in the server management system 300. [ However, the present invention is not limited to this, and may be performed by at least one or a plurality of components of the beacon device 100, the mobile terminal 200, and the service management server 300.

The beacon apparatus 100 is disposed around a television broadcasted with a specific program, and outputs at least one or more beacon signals to the outside in order to announce the area where the beacon is located or the broadcast service. The beacon apparatus 100 may be connected to a network such as a bi-directional television or a video transmission service, and may be mounted inside a set-top box connected to a television or a monitor, or may be electrically connected to the outside. Here, the beacon apparatus 100 may be disposed apart from the set-top box. In this way, when the beacon apparatus 100 is disposed apart from the set-top box, the beacon apparatus 100 may be connected to each other by a short-distance communication method to transmit and receive signals. In the present invention, the television may include a public television, a cable television, and an IPTV.

In addition, the beacon apparatus 100 includes a beacon transmitter, and can transmit a beacon signal to the outside using a beacon transmitter. At this time, the beacon in the beacon signal refers to a low-power Bluetooth protocol based short-range wireless communication technology, but the present invention is not limited to this, and various short-range or long-distance wireless communication technologies can be applied.

As shown in Fig. 1, the beacon apparatus 100 has a constant coverage R and includes a plurality of televisions TV1, TV2, TV3, TVN and a plurality of users USER1, USER2, USER3, USERN). One television can be watched by at least one user. For example, when the coverage R in FIG. 1 corresponds to a certain assumption, the plurality of televisions TV1, TV2, TV3, TVN may be televisions respectively installed in a room, a living room, a bedroom, a kitchen, (USER1, USER2, USER3, USERN) may include members of the household and visitors. At this time, the televisions (TV1, TV2, TV3, TVN) installed in other places can simultaneously operate to display the same or different programs, and a plurality of users (USER1, USER2, USER3, USERN) You may be viewing one of the programs. The plurality of televisions may include a TV that is viewed on a personal portable terminal such as a smart phone or a tablet PC.

The beacon device 100 then transmits a beacon signal to all of the user's applications in coverage R and the application includes the candidate program list in the terminal so that the user can select the program that the user is viewing after receiving the beacon signal. The process of generating the candidate program list will be described later in detail using FIG. 2 and FIG. Therefore, repetitive descriptions are omitted for the sake of simplification of the specification. When the candidate program list is displayed, the user selects a program he / she is viewing from the displayed program list, and confirmation information including the selected program is transmitted to the service management server 300. Then, the service management server 300 determines whether the received confirmation information is valid, and then calculates the audience rating of the specific time using the program information included in the validation information.

The beacon transmitter can output a beacon signal at a set time. The set time may be set in a predetermined time unit or may be specified according to the time of the broadcast program. That is, the set time may vary depending on a desired condition for a specific time or a specific theme in order to utilize the audience rating. At this time, the beacon signal may include a channel number broadcasted through the current television. In this case, it is possible to identify a program being broadcast on the current television based on the channel number and time information of the beacon signal. In this case, information on the channel number currently broadcasted on the television can be generated in the set-top box and transmitted to the beacon transmitter.

Meanwhile, the beacon signal may include a first identification number, a second identification number, and a third identification number. The first identification number may set the area or time at which the beacon transmitter is located. The second identification number and / or the third identification number may cause the beacon receiver to verify the validity of the received acknowledgment signal.

The first identification number may be used to set the time at which the beacon device 100 is located and / or the time at which the beacon signal is output to identify the proximity-based service and / or to confirm the registration and / . This first identification number may be the value of the proximity UUID.

The second identification number or the third identification number may include data for confirming the validity of the identifier that has received the beacon signal transmitted from the beacon apparatus 100. In this case, the second identification number may be a major number, and the third identification number may be a minor number. Alternatively, the second identification number may be a minor number, and the third identification number may be a major number.

Also, the beacon apparatus 100 may change the second identification number or the third identification number periodically or according to a set condition for validity check. At this time, the second identification number or the third identification number may be changed according to the first identification number.

Also, the first identification number and / or the second identification number and / or the third identification number may include data corresponding to channel information currently broadcasted on the television. In this case, it is possible to calculate the audience rating of each program viewer based on the program information based on the channel information included in the beacon signal and the number of valid confirmation signals. To this end, the beacon apparatus 100 is connected to the television and / or the set-top box through a wired or wireless connection, receives channel information and / or program information currently being broadcasted from the television and / or the set-top box, Can be output.

In this manner, the validity check can be periodically or conditionally changed or changed according to the first identification number, thereby preventing problems such as hijacking or copying by a malicious user and re-dispatching from a wrong position.

Also, when the second identification number or the third identification number is changed in the beacon apparatus 100, the changed value may be synchronized with the registered service management server 300.

In addition, the beacon apparatus 100 can count the number of valid confirmation signals, analyze the number of valid acknowledgment signals counted, and calculate and / or store the number of valid acknowledgment signals as an audience rating for a program broadcast through a plurality of televisions have. In this manner, the stored data can be synchronized with the service management server 300, which will be described later.

The portable terminal 200 may perform the operation of determining the validity in advance. That is, the mobile terminal 200 monitors the beacon signal and can perform the proximity-based service when the beacon signal satisfying the condition is detected. At this time, the portable terminal 200 receives the beacon signal transmitted from the beacon apparatus 100, transmits a beacon signal used for the validity check to the service management server 300, If the check passes, proximity-based services can be performed.

The mobile terminal 200 includes a beacon receiver. Here, the portable terminal 200 may include a smart device, a smart pad, and the like, and any device capable of including a beacon receiver may be irrelevant.

At this time, if the second identification number and the third identification number received from the beacon receiver coincide with the respective second identification numbers and third identification numbers set according to the set conditions, it can be determined that the beacon signal is valid. On the other hand, the beacon signal can be changed according to the time or location at which it is transmitted from the beacon transmitter.

Also, the portable terminal 200 may detect the beacon apparatus 100 using only the first identification number (proximity UUID) of the beacon signal using the beacon receiver, and may detect the beacon apparatus 100 using the first identification number (proximity UUID) It is possible to detect the beacon apparatus 100 corresponding to at least any one or more of the major number and the minor number, or all of the values, if the condition is met.

That is, the beacon receiver can monitor and sense some of the first to third identification numbers. For example, if the beacon receiver registers the first identification number Proximity UUID = 1 as region 1 and the beacon receiver enters the first identification number Proximity UUID = 1, the beacon receiver detects this Location-based services can be performed. At this time, the major number, which is the second identification number, and the minor number, which is the third identification number, can be used for providing additional location information or for validation.

Also, the portable terminal 200 obtains the identifier value through the beacon signal transmitted from the beacon apparatus 100, and transmits the second identification number and / or the third identification number, which is used for the validity check, to the service management server 300, Lt; / RTI >

When the second identification number and / or the third identification number are transmitted to the service management server 300, the mobile terminal 200 receives the usage token for the broadcast service from the service management server 300, Service can be provided.

In addition, the service management server 300 compares the second identification number or the third identification number collected for the validity check in the beacon apparatus 100 and the portable terminal 200, performs validity checking, and if the validity check passes, The mobile terminal 200 may transmit the broadcast service use token.

That is, the service management server 300 compares the second identification number or the third identification number transmitted in synchronization with the beacon device 100 with the second identification number and the third identification number transmitted from the portable terminal 200, The test can be done. When the second identification number and / or the third identification number coincide with each other, the service management server 300 can transmit the broadcast service use token to the portable terminal 200, considering that the validity check has passed.

When the portable terminal 200 detects a beacon signal meeting a predetermined condition in the audience rating system of a plurality of televisions in the beacon coverage of the present invention described above, the beacon signal can be transmitted to the beacon apparatus 100 have.

Accordingly, the beacon apparatus 100 can precisely check how many mobile terminals 200 are located in the area 1. Also, the beacon apparatus 100 may transmit a check signal, which checks the number of the portable terminals 200 located in the area 1, to the service management server 300. Where the region 1 may comprise a contiguous region of each of the plurality of televisions.

The service management server 300 receiving the check signal for checking the portable terminal 200 located in the area 1 from the beacon apparatus 100 collects the check signals to form the statistical data related to the broadcast and calculates the number of viewers watching the television You can check it accurately.

FIG. 2 shows a method for examining the ratings of a plurality of televisions in beacon coverage implemented by the system for examining the ratings of a plurality of televisions in the beacon coverage according to an embodiment of the present invention described above.

FIG. 2 is a view for explaining a method of examining the ratings of a plurality of televisions in beacon coverage implemented by a method of surveying the ratings of a plurality of televisions in the beacon coverage of FIG. 1;

First, the beacon transmitter transmits a beacon signal to a plurality of portable terminals within the coverage R (S210). Then, the beacon receiver located within the coverage receives the beacon signal at the set time (S220).

When the beacon signal is received, the beacon receiver transmits an acknowledgment signal including the program information of the program that the user is currently watching to the service management server (S230). To this end, the service management server can identify a user and generate a candidate program list so that a program highly likely to be watched by an identified user among programs currently being broadcast is located at an upper position, and transmit the candidate program list to the beacon receiver. In addition, the service management server may generate the candidate program list considering at least one of personal information including an age and a gender of the identified user, a past viewing history, a social event, and a sports event. That is, the service management server can generate a candidate program list in consideration of various status information as well as personal information of the user.

In the present specification, the context information includes personal static context information such as a user's health status, identity information, hobbies, preferences and the like using the portable terminal, and dynamic context information including current social events, sports events and the like. In other words, the context information includes static context information related to individual personality and characteristics, and dynamic context information indicating past history data and data that varies in real time. Generally, context information is information related to ubiquitous computing that specifies the characteristics of a situation such as a person, a place, an object, an object, a time, etc., which affect interaction between a user and another user, system, . More specifically, the network connection status, the communication bandwidth, and the printer display. The computing context such as the workstation. The user's profile. The location. The user context including the surrounding people. ㅇ Traffic condition ㅇ Physical context, time ㅇ Note ㅇ Monthly ㅇ Time context such as seasons are all included in the situation information. Such contextual information is often used for reasoning that the system can be grasped and gathered through various sensing devices and applications, used to provide various application services, or tied with other contextual information to obtain a third conclusion. The present invention utilizes context information to generate a candidate program list, allowing the user to easily select the program they are watching. A method of generating user-customized contents using the context information will be described with reference to FIG.

3 is a diagram illustrating a list of programs broadcast on a plurality of channels at a specific time. FIG. 3 illustrates that the program of all channels is changed in units of one hour, but this is for convenience of understanding, and the present invention is not limited thereto.

For example, in the program at 18:00, 'news 1' is broadcast on channel 1 (CH 1), 'entertainment 1' is broadcast on channel 2 (CH 2) Can be broadcasted. As such, the number of channels that can be watched at the same time, such as cable television and IPTV, as well as over-the-air broadcasting, is very large, and the user watches the content being broadcast on one channel among many channels. Therefore, it is very troublesome for the user to select a channel that the user is viewing from among many channels. Therefore, the service management server generates a candidate program list to facilitate the selection process.

For example, assume that user 1 is forty male and user 2 is a movie-loving user. Then, the service management server can grasp the personal information about the user of the identified terminal, and can use the demographic statistics as the situation information in the personal information, so that the user 1 can determine that the possibility of watching news 1 is high. On the other hand, the service management server can determine that the user 2 is likely to be watching the movie 1. Then, the service management server can transmit a candidate program list having News 1 as the highest priority to the terminal of User 1 and transmit a candidate program list having the highest priority to Movie 1 to the terminal of User 2.

The context information used to generate the candidate program list may include social events and sports events. In this specification, a social event means that social interest rises at a certain point in time. For example, when a particular drama becomes popular, when a particular event receives social attention, the possibility of viewing a current drama or a current affairs program dealing with the event becomes high, and the rank of the program can be set high. A sports event may refer to a particular sporting event of interest. For example, during the World Cup, a candidate list can be generated by assigning a high ranking to the World Cup relay. For example, if the sport being broadcast at 19:00 is a national contest, the sporting event may be given a higher priority. Sports events may be understood as being included in social events.

In addition, when the user 3 is a female of forty, it is possible to generate a candidate program list by assigning a high priority to the home shopping or entertainment 3 among programs broadcasted at 20:00.

When the service management server transmits the candidate program list to the beacon receiver, the beacon receiver selects a program that the user is viewing from the received list, and transmits an acknowledgment signal including the selected program to the service management server. Then, the service management server confirms the validity of the confirmation signal (S240).

In the service management server 300, the mobile terminal 200 having the beacon receiver at this time transmits a value of one or more of a second identification number (major number) or a third identification number (minor number) to the registered service management server 300 And confirms whether or not the information is validated by checking whether it is matched with the information sent from the actual beacon transmitter.

That is, the service management server 300 determines that the beacon signal is valid when the second identification number and the third identification number received from the beacon receiver coincide with the respective second identification numbers and the third identification numbers set according to the set conditions It can be judged.

Here, the beacon transmitter may periodically change at least one of the second identification number and the third identification number for validity check, or may change it according to the set condition. In this case, the service management server 300 may synchronize at least one or all of the first identification number to the third identification number for verifying validity to the changed signal. Accordingly, problems such as hijacking or duplication by a malicious user and re-transmission at a wrong position can be prevented in advance.

If the confirmation signal is not valid, the process returns to step S220 to ignore the confirmation signal and receive an acknowledgment signal from another user.

When validity is confirmed, the number of valid confirmation signals is counted (S260).

The service management server 300 may count the number of valid acknowledgment signals determined to be beacon signals valid. In another embodiment, the beacon receiver may transmit a response signal to the beacon transmitter when a signal determined to be a valid beacon signal is transmitted from the service management server. The beacon transmitter can count the number of valid acknowledgment signals when a response signal is transmitted from the beacon receiver.

Thus, the number of portable terminals adjacent to the vicinity of the television can be accurately checked. That is, since the portable terminal is mainly owned by the user or around the user, it can be checked to be substantially equal to the number of viewers.

In operation S270, the service management server calculates and / or stores the number of confirmation signals at the viewpoint of the program broadcasted through the plurality of televisions at the set time.

The set time may be set in a predetermined time unit or may be specified according to the time of the broadcast program. That is, the set time may vary depending on a desired condition for a specific time or a specific theme in order to utilize the audience rating. In this manner, the number of valid check signals checked at the set time can be collected to accurately analyze the audience rating.

A conventional method for examining an audience rating is a method of checking a program broadcasted through a television set at a set time and examining the audience rating based on the program. This research method can not accurately investigate the number of viewers who watch broadcast programs because the viewers watching the broadcast are based on a plurality of televisions belonging to the coverage of the beacon transmitter, not the standard.

In contrast, in the method for surveying a plurality of televisions in the beacon coverage of the present invention, a beacon signal is transmitted under a desired condition for a specific time and a specific theme, and the audience rating is examined for all the users adjacent to the television, . ≪ / RTI > Particularly, a viewer who watches a program to be actually broadcast can be accurately checked using a beacon signal, and thus can be utilized in various fields.

On the other hand, it is possible to transmit an advertisement associated with a program to a terminal including a beacon receiver receiving a valid beacon signal, or to cause a service associated with a program to be executed in the terminal. In this case, the advertisement and / or the service targeted by the viewer of the viewer who watches the currently broadcast program is executed, so that the user can easily use the beacon transmitter and the beacon receiver effectively.

As described above, according to the embodiment of the present invention, the method for checking the audience rating of a plurality of televisions in the beacon coverage is a method for investigating the accurate view rate, and it is possible to uniformly view one viewer regardless of the number of viewers watching on one television The beacon signal can be transmitted and the audience rating can be examined for all the users adjacent to the plurality of televisions belonging to the coverage, thereby improving the accuracy of the audience rating.

Accordingly, in the method for checking the ratings of a plurality of televisions in the beacon coverage according to the embodiment of the present invention, not only a beacon signal for surveying the audience rating is transmitted to a user adjacent to a plurality of televisions using the beacon device 100, An offline to online (O2O) advertisement service may be provided which may transmit advertisements associated with the television content being watched together. In addition, it is possible to maximize the effect of advertisement by sending customized advertisement besides simple advertisement through application of big data technology.

Meanwhile, the method for checking the audience rating of a plurality of televisions in the beacon coverage of the present invention may include a step of determining the validity of the confirmation signal from the signal for watching the current program input through the beacon receiver by the user. In this case, by allowing the viewer to confirm the viewing of the current program, a more accurate viewing rate for the specific program can be counted.

In other words, by allowing the viewer to confirm the viewing of the current program, if the beacon receiver is located within the range of the beacon signal output from the beacon transmitter, but is not watching the television, .

A specific embodiment thereof is shown in FIG. 4 which is displayed on the portable terminal 200 and shows a user input window for confirming the viewing of a specific program. In this case, when the beacon receiver is included in the portable terminal 400 such as a smart phone and the beacon receiver receives the beacon signal output from the beacon transmitter, the dialog window 410 shown in FIG. As shown in FIG.

In the dialog window 410, a button for inquiring whether or not a specific program is currently being viewed is displayed together with a button of OK (yes) or no (cancel), and when the user selects a corresponding button during a certain period of time, The beacon signal can be judged as a valid signal and can be counted in the audience rating. At this time, if the user is not watching a specific program or is not holding the portable terminal 400, the dialog window 410 is ignored and the corresponding button selection can not be made during the watching within a certain time, May not be judged as a valid signal and may be excluded from the aggregation in the audience rating. In addition, the output time of the dialog window 410 may be displayed on the display irregularly when the user selects the channel using the portable terminal 400 such as a smart phone, during advertisement, and the like.

This can be implemented in the form of an application executed in a portable terminal such as a smart phone, and a dialog window 410 is displayed on the display of the portable terminal to receive feedback from the user whether or not to watch the television, The beacon signal output from the beacon transmitter can be included in the audience rating aggregation to prevent the audience rating aggregation from becoming inaccurate and to improve the accuracy of the audience rating aggregation.

The method of the present invention may further include a step of determining the validity of the acknowledgment signal from the location information of a beacon receiver input by the user through the beacon receiver. In this case, by allowing the viewer to confirm the location information of the beacon receiver input via the beacon receiver, a more accurate view rate can be counted for the specific program.

In other words, by allowing the beacon receiver, which is input from the viewer through the beacon receiver, to be checked for positional information on which the beacon receiver is located, if a plurality of signals are simultaneously received at the contact points where beacon signals transmitted from various positions are overlapped, By checking the position of the receiver, data on a place currently being watched by the viewer can be collected, and the data can be used to check the viewing rate of the currently broadcast channel of the television in the corresponding position.

5 showing a user input window for inputting positional information of the beacon receiver, which is displayed on the portable terminal 200 according to a specific embodiment of the present invention. In this case, when the beacon receiver is included in the portable terminal 400 such as a smart phone, and the beacon receiver receives the beacon signal output from the beacon transmitter, the dialog window 420 shown in FIG. As shown in FIG.

In the dialog window 420, buttons corresponding to the places where the beacon transmitter is located, for example, a living room, a living room, and a study room are displayed together with a screen for inputting location information of the beacon receiver. When the user selects any one button within a predetermined time The beacon signal outputted from the beacon transmitter at the corresponding place can be judged as a valid signal and can be counted in the audience rating. At this time, if the user is not watching a specific program or is not carrying the portable terminal 400, the dialog window 410 is ignored and button selection can not be made within a predetermined time, and accordingly, all beacon signals currently input are valid signals And can be excluded from the aggregation in the audience rating. In addition, the output time of the chat window 420 may be displayed on the display irregularly when the channel is selected using the portable terminal 400 such as a smart phone, during advertisement, and the like.

This can be realized in the form of an application executed in a portable terminal such as a smart phone, and a dialog window 420 is displayed on the display of the portable terminal to receive the television viewing place from the user. In this case, It is possible to specify a television viewing place by user input so that the viewing rate aggregation is prevented from being inaccurate by being included only in the viewing rate aggregation only when watching television so that the accuracy of the viewing rate aggregation can be improved.

FIG. 6 illustrates an operation procedure of a beacon transmitter and a portable terminal for a plurality of proximity universal unique identifiers in a method of surveying a plurality of televisions in a beacon coverage according to an exemplary embodiment of the present invention.

Beacon Device 100 The receiver 200 may store a plurality of proximity universal unique identifiers that can be transmitted by the beacon device 100. The portable terminal 200 transmits the proximity universal unique identifier 1 and the proximity universal unique identifier 2 of the beacon signal received from the beacon apparatus 100 to the region 1 and the region 2 respectively You can register.

When the proximity universal unique identifier of the received beacon signal is 1 or 2, the portable terminal 200 detects that it enters each area (area 1 or area 2) The proximity-based service corresponding to the area can be provided. Here, the proximity-based service may be a method for examining the ratings of a plurality of televisions in the beacon coverage shown in FIG.

In step S10, the beacon apparatus 100 can transmit the first beacon signal (the proximity universal unique identifier 1, the major number x, and the minor number y) to the portable terminal 200. At this time, the portable terminal 200 receives the first beacon signal, and determines whether the major number and the minor number of the corresponding beacon signal stored in the server 300 synchronized with the beacon apparatus 100, To the server 300, an acknowledgment request signal indicating whether the major number and the minor number of a first beacon signal match each other.

According to the embodiment of the present invention, the portable terminal 200 can transmit a confirmation request signal to the server 300 to confirm whether or not at least one of the major number and the minor number matches, And confirming the consistency with respect to both the minor number and the minor number.

When the server 300 determines that the major number and the minor number stored in the server 300 match the major number and the minor number received by the portable terminal 200, Verifying that the beacon signal is valid, and transmitting the verification result and the service utilization token to the portable terminal 200.

In step S20, the beacon apparatus 100 transmits a second beacon signal (proximity universal unique identifier 1, major number w, and minor number z) to the portable terminal 200 after a predetermined time (for example, 8 hours) Lt; / RTI > At this time, the portable terminal 200 receives the second beacon signal, and transmits the beacon signal to the beacon apparatus 100 based on the major number and the minor number of the corresponding beacon signal stored in the server 300 synchronized with the beacon apparatus 100, And transmit a confirmation request signal to the server 300 as to whether the major number and the minor number of the second beacon signal match.

When the server 300 determines that the major number and the minor number stored in the server 300 match the major number and the minor number of the second beacon signal received by the portable terminal 200, 200 can validate the received beacon signal, and transmit the verification result and the service utilization token to the mobile terminal 200.

According to the embodiment of the present invention shown in the drawings, not only the beacon apparatus 100 is used for communication related to a simple advertisement or information transmission, but also communication for events (work and leave, school and school) It is possible to apply the present invention to a service technology, and it is possible to verify whether or not the identification information of the beacon signal coincides with each other and secure the security.

FIG. 7 is a flowchart illustrating a beacon-based proximity service security method according to an exemplary embodiment of the present invention. The proximity service security method using the beacon can be implemented by the rating system of a plurality of televisions in the beacon coverage of FIG. At this time, part or all of the method of supplementing the proximity service using the beacon shown in FIG. 6 may be included in the step of determining the validity of the confirmation signal of FIG.

Referring to the drawings, a method for security of proximity service using a beacon according to an exemplary embodiment of the present invention includes a first step (S100) of receiving and monitoring a beacon signal periodically changing its identification information from a beacon device (100) A second step S200 of determining whether the beacon signal monitored in step S200 is a signal that meets a preset condition and a second step S200 when it is determined that the beacon signal satisfies a preset condition in step S200. In the third step S300 and the third step S300 of confirming whether or not the confirmation signal is valid according to the result of the validation check, if the beacon signal is valid, And a fourth step (S400) of receiving the corresponding service utilization token and receiving a proximity-based service for the service utilization token.

The beacon signal transmitted in the first step S100 includes a proximity universal unique identifier as an identifier for a subject providing proximity based service provided by the beacon apparatus 100 as identification information, And a minor number which is an identifier for identifying each of the beacon apparatuses 100 in the group including the beacon apparatus 100. [

In the second step S200, it is determined whether or not the proximity universally unique identifier of the received identification information matches the proximity universally unique identifier corresponding to the region registered in the mobile terminal 200, It can be determined that a beacon signal matching the condition is detected.

The beacon-based proximity service security method according to the embodiment of the present invention updates the beacon signal transmitted from the beacon device 100 to the server 300 before the first step S100, And synchronizing the beacon signal stored in the server 300 with the beacon signal stored in the server 300. That is, the beacon signal transmitted by the beacon apparatus 100 is updated to the server 300, so that the beacon apparatus 100 and the server 300 are synchronized.

In the third step S300, it is possible to check whether the transmitted beacon signal is valid by using at least one of the major number and the minor number transmitted together with the proximity universal unique identifier. At this time, in the third step, the mobile terminal 200 transmits a validation request signal to the server 300 to check whether the major number / minor number included in the transmitted beacon signal matches the updated major number / minor number of the server 300 300, and if the validation result received from the server 300 is valid, it can be confirmed that the beacon signal transmitted from the beacon apparatus 100 is valid.

In the fourth step S400, If it is determined that the beacon signal is valid, the portable terminal 200 receives the service use token from the server 300 and can receive the proximity service according to the service use token.

Although the embodiments of the present invention have been described, the present invention is not limited thereto, and various modifications and applications are possible. In other words, those skilled in the art can easily understand that many variations are possible without departing from the gist of the present invention.

100: Beacon device
200: portable terminal
300: service management server

Claims (8)

CLAIMS What is claimed is: 1. A method for examining an audience rating of programs broadcast through at least one television located within a coverage of a beacon transmitter,
At least one beacon receiver located within said coverage receiving a beacon signal output from said beacon transmitter at a set time;
The beacon receiver transmitting an acknowledgment signal including program information of a program currently being watched by a user of the beacon receiver to a service management server;
The service management server receiving the confirmation signal and determining validity;
The service management server counting the number of confirmation signals valid for each program being watched; And
And calculating an audience rating for a program broadcast on the television at the set time based on the number of valid acknowledgments. The method according to claim 1,
Wherein the transmitting the confirmation signal to the service management server comprises:
Wherein the service management server identifies the user and generates a candidate program list so that a program having a high probability of being watched by an identified user among the programs currently being broadcast is located at a higher level,
The beacon receiver receiving the candidate program list and selecting a program that the user is viewing from among the received list;
The beacon receiver transmitting an acknowledgment signal including the selected program to the service management server. 3. The method of claim 2,
Wherein the service management server generates the candidate program list in consideration of at least one of personal information including the user's age and sex, a past viewing history, a social event, and a sports event, Survey method. The method according to claim 1,
Wherein the step of determining the validity of the acknowledgment signal comprises:
The beacon transmitter includes a first identification number for setting an area or a time in which the beacon transmitter is located, a second identification number for identifying a validity of the confirmation signal received by the beacon receiver, Transmitting a beacon signal including at least one of a third identification number of a minor number and a third identification number of a minor number;
The beacon receiver transmitting the received second identification number and the received third identification number to the service management server; And
The service management server determines that the beacon signal is valid when the second identification number and the third identification number transmitted by the beacon receiver coincide with the second identification number and the third identification number transmitted by the beacon transmitter The method comprising the steps of: 5. The method of claim 4,
Wherein at least one of the second identification number and the third identification number is periodically changed or changed according to a set condition or changed according to the first identification number for validation by the beacon transmitter,
Wherein the beacon signal is changed according to a time or place transmitted from the beacon transmitter. 5. The method of claim 4,
Wherein the step of determining the validity of the acknowledgment signal comprises:
Determining whether the confirmation signal is valid by further considering at least one of a signal for viewing a current program input via the beacon receiver by the user and location information of the beacon receiver; Further comprising the steps of: The method according to claim 1,
Wherein the step of determining the validity of the acknowledgment signal comprises:
Receiving and monitoring a beacon signal in which identification information is periodically changed from a beacon transmitter;
Determining whether the beacon signal is a signal conforming to a predetermined condition;
Transmitting a validation request signal for the identification information included in the beacon signal and determining whether the beacon signal is valid according to the validation result when it is determined that the beacon signal satisfies the predetermined condition; And
Further comprising receiving a service utilization token when the beacon signal is determined to be valid and receiving a proximity-based service for the service utilization token. 8. An apparatus for inspecting the rating of a plurality of televisions in beacon coverage, the apparatus comprising: means for checking an audience rating by the method according to any one of claims 1 to 7;
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Publication number Priority date Publication date Assignee Title
JP2021108009A (en) * 2019-12-27 2021-07-29 Ａホールディングス株式会社 Display method of terminal, program, terminal, and information processing method of server

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KR100634096B1 (en) * 2005-04-21 2006-10-17 주식회사 드리머 System and method for broadcasting audience information based electronic program guide in the digital broadcasting environment
KR101538633B1 (en) * 2014-04-16 2015-07-22 재단법인대구경북과학기술원 System and method for securing proximity service using beacon

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2021108009A (en) * 2019-12-27 2021-07-29 Ａホールディングス株式会社 Display method of terminal, program, terminal, and information processing method of server

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