KR101793950B1 - Method for Collecting Program Watching Data Based on Beacon and Apparatus thereof - Google Patents

Method for Collecting Program Watching Data Based on Beacon and Apparatus thereof Download PDF

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Publication number
KR101793950B1
KR101793950B1 KR1020150076320A KR20150076320A KR101793950B1 KR 101793950 B1 KR101793950 B1 KR 101793950B1 KR 1020150076320 A KR1020150076320 A KR 1020150076320A KR 20150076320 A KR20150076320 A KR 20150076320A KR 101793950 B1 KR101793950 B1 KR 101793950B1
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South Korea
Prior art keywords
beacon
beacon signal
signal
identification number
service
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KR1020150076320A
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Korean (ko)
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KR20160140129A (en
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최은주
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최은주
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Computer Graphics (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

The present invention utilizes a smart technology including a beacon for an audience rating survey to transmit a beacon signal under a desired condition for a specific time and a specific theme, ≪ / RTI > A method of inspecting a beacon-based view rating according to an aspect of the present invention includes: sensing a beacon signal output from a beacon transmitter at a set time and input through a beacon receiver; Determining validity of the beacon signal; Counting the number of valid beacon signals; And storing the number of valid beacon signals as an audience rating for a program broadcasted on the television at the set time point.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a beacon-

The present invention relates to a beacon-based audience rating research method, and more particularly, to a beacon-based audience rating research method that enables a viewer adjacent to a TV to be viewed by using a beacon signal.

The research on the audience rating of the broadcasting program can be largely performed in three forms. The survey is conducted by the Korea Communications Commission (KCC) every year in terms of the survey on the use of the broadcasting media (TV watching behavior survey), the consumer behavior survey (Magazine & Consumer Research) Method. ≪ / RTI > Recently, the normal rating of the audience rating survey reflects the demographic characteristics of the panel. The panel meter is installed on the panel furniture to calculate the audience rating, and the specific watermark is applied to the calculated data, .

A person meter survey method is a method of automatically counting data sent to a central computer by attaching an electromagnetic sensor called a person meter to a TV receiver of a household selected as a sample, Automatically calculates the weekly average of all programs.

However, in the conventional audience rating survey method, audience rating ranks are frequently different according to the subject of investigation, and there are cases where the audience rating is out of the statistical error range.

Korean Patent Publication No. 10-2006-0128556 Korean Patent Publication No. 10-2003-0067562

The present invention utilizes a smart technology including a beacon for an audience rating survey to transmit a beacon signal under a desired condition for a specific time and a specific theme, The purpose of the method is to provide.

However, the objects of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

A method of inspecting a beacon-based view rating according to an aspect of the present invention includes: sensing a beacon signal output from a beacon transmitter at a set time and input through a beacon receiver; Determining validity of the beacon signal; Counting the number of valid beacon signals; And calculating an audience rating of a program broadcast through the television set at the set time based on the number of the available beacon signals.

The beacon signal includes a first identification number for setting a region or a time of the beacon transmitter, a second identification number of a major number for verifying the validity of the beacon signal received by the beacon receiver, And a third identification number of a minor number.

At least one of the second identification number and the third identification number may be periodically changed or changed according to a set condition or may be changed according to the first identification number for validation by the beacon transmitter.

And if the second identification number and the third identification number received from the beacon receiver coincide with the respective second identification numbers and the third identification numbers set according to the set conditions, have.

The beacon signal may be changed according to the time or location at which the beacon signal is transmitted from the beacon transmitter.

The advertisement associated with the program may be transmitted to the terminal including the beacon receiver that has received the valid beacon signal or the service associated with the program may be executed at the terminal.

The step of determining the validity of the beacon signal may include determining the validity of the beacon signal from an acknowledgment signal for watching the current program input by the user through the beacon receiver.

The step of determining the validity of the beacon signal may include determining a validity of the beacon signal based on positional information of the beacon receiver input by the user through the beacon receiver.

Wherein the step of determining the validity of the beacon signal comprises the steps of: receiving and monitoring a beacon signal periodically changing identification information from a beacon transmitter; Determining whether the beacon signal is a signal conforming to a predetermined condition; And a step of transmitting a validation request signal for identification information included in the beacon signal and determining whether the beacon signal is valid according to the validity check result when it is determined that the beacon signal satisfies the predetermined condition .

Receiving the service utilization token and receiving a proximity-based service for the service utilization token when the beacon signal is confirmed to be valid.

The proximity-based service may be the audience rating service.

The step of determining the validity of the beacon signal may further include synchronizing the beacon transmitter and the server by updating the beacon signal with the server.

If the proximity universal unique identifier among the identification information matches the proximity universal unique identifier previously stored in the server, the monitored beacon signal may be a signal meeting the predetermined condition.

A validation request signal, which is an acknowledgment request signal for determining whether at least one of the major number and the minor number of the beacon signal matches the updated identification information in the server.

A validation request signal, which is an acknowledgment request signal for determining whether at least one of the major number and the minor number of the beacon signal matches the updated identification information in the server.

The beacon-based rating system according to one aspect of the present invention can examine the rating by the beacon-based rating system.

According to the present invention, by using a smart technology including a beacon for an audience rating survey, a beacon signal is transmitted under a desired condition for a specific time and a specific theme to investigate an audience rating of all users adjacent to the TV, Can be improved.

In addition, by using a security-enabled beacon-based proximity service that can solve problems such as beacon signal duplication and malicious re-transmission, it is possible to expand the beacon's activity range and efficiently provide users with beacon-based proximity services in a more secure environment .

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate preferred embodiments of the invention and, together with the description, serve to explain the principles of the invention. And shall not be interpreted.
1 is a view for explaining a beacon-based rating system according to an embodiment of the present invention.
FIG. 2 is a diagram for explaining a beacon-based view rating survey method implemented by the beacon-based viewership survey system of FIG. 1. FIG.
FIG. 3 is a diagram schematically showing an embodiment of a user input window for viewing confirmation of a specific program, which is displayed on the portable terminal of FIG.
FIG. 4 is a view schematically showing an embodiment of a user input window for inputting location information of a beacon receiver, which is displayed on the portable terminal of FIG.
FIG. 5 is a conceptual diagram illustrating an operation procedure of a beacon transmitter and a mobile terminal for a plurality of proximity universal unique identifiers in a beacon-based audience rating survey method according to an embodiment of the present invention.
FIG. 6 is a flowchart illustrating a beacon-based proximity service security method in a beacon-based audience rating survey method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings. In addition, the embodiments described below do not unduly limit the contents of the present invention described in the claims, and the entire constitutions described in the embodiments of the present invention are not necessarily essential as means for solving the present invention.

The beacon-based rating system according to an embodiment of the present invention uses a smart technology including a beacon for rating of a viewer to transmit a beacon signal under a desired condition for a specific time and a specific theme, The audience rating can be investigated. Accordingly, it is possible to accurately grasp a substantial viewer who watches TV.

The beacon-based rating system of FIG. 1 includes a beacon apparatus 100, a mobile terminal 200, and a service management server 300, and is a system in which the beacon-based rating system of the present invention is implemented .

A method of inspecting a beacon-based audience rating according to the present invention includes the steps of sensing a beacon signal output from a beacon transmitter through a beacon receiver at a set time, determining a validity of a beacon signal, counting the number of valid beacon signals, And calculating and / or storing the number of available beacon signals at an established viewpoint as an audience rating of a program broadcast through the television.

The beacon-based rating method according to the present invention uses a smart technology including a beacon for a viewer's rating survey to transmit a beacon signal under a desired condition for a specific time and a specific theme, and a beacon receiver is installed in the portable terminal 200 of an individual viewer The beacon signal can be received by each individual viewer unit and the audience rating can be investigated on an individual viewer basis based on this, thereby improving the accuracy of the audience rating by examining the audience rating of all the users adjacent to the TV .

In addition, by checking the validity of the input beacon signal and counting only the beacon signals recognized as being valid, the beacon-based proximity service can be used to secure the beacon signal replication and malicious re-transmission, Thereby expanding the beacon's range of activity and providing users with more efficient beacon-based proximity services in a more secure environment.

Such a beacon-based audience rating survey method can be implemented in the server management system 300. [ However, the present invention is not limited to this, and may be performed by at least one or a plurality of components of the beacon device 100, the mobile terminal 200, and the service management server 300.

The beacon apparatus 100 is disposed around a TV on which a specific program is broadcast, and outputs at least one or more beacon signals to the outside in order to announce the area where the beacon is located or the broadcast service. The beacon apparatus 100 may be mounted inside a set-top box connected to a TV or monitor connected to a network such as an interactive TV or a video transmission service, or may be mounted outside and electrically connected. Here, the beacon apparatus 100 may be disposed apart from the set-top box. In this way, when the beacon apparatus 100 is disposed apart from the set-top box, the beacon apparatus 100 may be connected to each other by a short-distance communication method to transmit and receive signals.

In addition, the beacon apparatus 100 includes a beacon transmitter, and can transmit a beacon signal to the outside using a beacon transmitter. At this time, the beacon in the beacon signal refers to a low-power Bluetooth protocol based short-range wireless communication technology, but the present invention is not limited to this, and various short-range or long-distance wireless communication technologies can be applied.

The beacon transmitter can output a beacon signal at a set time. The set time may be set in a predetermined time unit or may be specified according to the time of the broadcast program. That is, the set time may vary depending on a desired condition for a specific time or a specific theme in order to utilize the audience rating. At this time, the beacon signal may include a channel number currently broadcasted on the TV. In this case, it is possible to identify a program currently being broadcast on the TV from the channel number and time information of the beacon signal. In this case, information on the channel number currently broadcasted on the TV can be generated in the set-top box and transmitted to the beacon transmitter.

Meanwhile, the beacon signal may include a first identification number, a second identification number, and a third identification number. The first identification number may set the area or time at which the beacon transmitter is located. The second identification number and / or the third identification number may enable the beacon receiver to verify the validity of the received beacon signal.

The first identification number is used to set the time at which the beacon device 100 is located and / or the time at which the beacon signal is output to identify the proximity-based service, data to confirm the registration and / or channel information currently broadcast on the TV . This first identification number may be the value of the proximity UUID.

The second identification number or the third identification number may include data for confirming the validity of the identifier that has received the beacon signal transmitted from the beacon apparatus 100. In this case, the second identification number may be a major number, and the third identification number may be a minor number. Alternatively, the second identification number may be a minor number, and the third identification number may be a major number.

Also, the beacon apparatus 100 may change the second identification number or the third identification number periodically or according to a set condition for validity check. At this time, the second identification number or the third identification number may be changed according to the first identification number.

Also, the first identification number and / or the second identification number and / or the third identification number may include data corresponding to the channel information currently broadcasted on the TV. In this case, it is possible to calculate the audience rating of each program viewer based on the program information based on the channel information included in the beacon signal and the number of beacon signals available. To this end, the beacon apparatus 100 is connected to a TV and / or a set-top box through a wired or wireless connection, receives channel information and / or program information currently being broadcasted from a TV and / or a set- Can be output.

In this manner, the validity check can be periodically or conditionally changed or changed according to the first identification number, thereby preventing problems such as hijacking or copying by a malicious user and re-dispatching from a wrong position.

Also, when the second identification number or the third identification number is changed in the beacon apparatus 100, the changed value may be synchronized with the registered service management server 300.

Also, the beacon apparatus 100 can count the number of valid beacon signals, analyze the counted number of valid beacon signals, and calculate and / or store the number of valid beacon signals at a set point in view of the program broadcasted through the television. In this manner, the stored data can be synchronized with the service management server 300, which will be described later.

The portable terminal 200 monitors the beacon signal and can perform the proximity based service when the beacon signal satisfying the condition is detected. That is, after receiving the beacon signal transmitted from the beacon device 100, the portable terminal 200 transmits a beacon signal used for validity checking to the service management server 300, Lt; / RTI > can perform proximity-based services.

The mobile terminal 200 includes a beacon receiver. Here, the portable terminal 200 may include a smart device, a smart pad, and the like, and any device capable of including a beacon receiver may be irrelevant.

At this time, if the second identification number and the third identification number received from the beacon receiver coincide with the respective second identification numbers and third identification numbers set according to the set conditions, it can be determined that the beacon signal is valid. On the other hand, the beacon signal can be changed according to the time or location at which it is transmitted from the beacon transmitter.

Also, the portable terminal 200 may detect the beacon apparatus 100 using only the first identification number (proximity UUID) of the beacon signal using the beacon receiver, and may detect the beacon apparatus 100 using the first identification number (proximity UUID) It is possible to detect the beacon apparatus 100 corresponding to at least any one or more of the major number and the minor number, or all of the values, if the condition is met.

That is, the beacon receiver can monitor and sense some of the first to third identification numbers. For example, if the beacon receiver registers the first identification number Proximity UUID = 1 as region 1 and the beacon receiver enters the first identification number Proximity UUID = 1, the beacon receiver detects this Location-based services can be performed. At this time, the major number, which is the second identification number, and the minor number, which is the third identification number, can be used for providing additional location information or for validation.

Also, the portable terminal 200 obtains the identifier value through the beacon signal transmitted from the beacon apparatus 100, and transmits the second identification number and / or the third identification number, which is used for the validity check, to the service management server 300, Lt; / RTI >

When the second identification number and / or the third identification number are transmitted to the service management server 300, the mobile terminal 200 receives the usage token for the broadcast service from the service management server 300, Service can be provided.

The service management server 300 compares the second identification number or the third identification number collected for the validity check in the beacon apparatus 100 and the portable terminal 200 to perform validity checking and if the validity check passes, ) To a broadcast service utilization token.

That is, the service management server 300 compares the second identification number or the third identification number transmitted in synchronization with the beacon device 100 with the second identification number and the third identification number transmitted from the portable terminal 200, The test can be done. When the second identification number and / or the third identification number coincide with each other, the service management server 300 can transmit the broadcast service use token to the portable terminal 200, considering that the validity check has passed.

In the beacon-based rating system of the present invention described above, when the portable terminal 200 detects a beacon signal conforming to a predetermined condition, it can transmit a beacon signal to the beacon apparatus 100.

Accordingly, the beacon apparatus 100 can precisely check how many mobile terminals 200 are located in the area 1. Also, the beacon apparatus 100 may transmit a check signal, which checks the number of the portable terminals 200 located in the area 1, to the service management server 300. Where region 1 may include all areas near the television.

The service management server 300 receiving the check signal for checking the portable terminal 200 located in the area 1 from the beacon apparatus 100 collects the check signals to form the statistical data related to the broadcast and calculates the number of viewers watching the television You can check it accurately.

FIG. 2 shows a beacon-based viewership surveying method implemented by the beacon-based viewership survey system according to an embodiment of the present invention described above.

A method for inspecting a beacon-based viewership according to an embodiment of the present invention includes a step S110 of sensing a beacon signal output from a beacon transmitter through a beacon receiver at a set time, determining a validity of a beacon signal S120, Counting the number of valid beacon signals (S130), and calculating and / or storing (S 140) the number of valid beacon signals at an audience rating of a program broadcast through the television set at the set time.

First, a beacon signal, which is output from the beacon transmitter at the set time and is input through the beacon receiver, is detected (S110).

Here, the beacon signal includes a first identification number (e.g., proximity UUID) for setting a region or time in which the beacon transmitter is located, a second identification number (e.g., major number) and / or a third identification number (e.g. a minor number). The beacon receiver detects only the first identification number through the beacon signal, detects the first identification number and the second identification number, detects the first identification number and the third identification number, Can be detected. Thus, the beacon receiver can be monitored through the detected beacon signal.

The following is the step of judging the validity of the beacon signal (S120).

In the service management server 300, the mobile terminal 200 having the beacon receiver at this time transmits a value of one or more of a second identification number (major number) or a third identification number (minor number) to the registered service management server 300 And confirms whether or not the information is validated by checking whether it is matched with the information sent from the actual beacon transmitter.

That is, the service management server 300 determines that the beacon signal is valid when the second identification number and the third identification number received from the beacon receiver coincide with the respective second identification numbers and the third identification numbers set according to the set conditions It can be judged.

Here, the beacon transmitter may periodically change at least one of the second identification number and the third identification number for validity check, or may change it according to the set condition. In this case, the service management server 300 may synchronize at least one or all of the first identification number to the third identification number for verifying validity to the changed signal. Accordingly, problems such as hijacking or duplication by a malicious user and re-transmission at a wrong position can be prevented in advance.

The following is the step of counting the number of valid beacon signals (S130).

The service management server 300 may count the number of valid beacon signals determined to be beacon signals valid. In another embodiment, the beacon receiver may transmit a response signal to the beacon transmitter when a signal determined to be a valid beacon signal is transmitted from the service management server. The beacon transmitter can count the number of valid beacon signals when a response signal is transmitted from the beacon receiver.

Thus, the number of portable terminals adjacent to the TV can be accurately checked. That is, since the portable terminal is mainly owned by the user or around the user, it can be checked to be substantially equal to the number of viewers.

The following is a step S140 of calculating and / or storing the number of valid beacon signals at an audience rating of a program broadcasted through a television set at a set time.

The set time may be set in a predetermined time unit or may be specified according to the time of the broadcast program. That is, the set time may vary depending on a desired condition for a specific time or a specific theme in order to utilize the audience rating. In this manner, the number of valid beacon signals checked at the set time point can be collected to accurately analyze the audience rating.

A conventional method for examining an audience rating is a method of checking a program broadcasted through a television set at a set time and examining the audience rating based on the program. This survey method can not accurately investigate the number of viewers who watch broadcast programs because the viewers watching the broadcast are based on the television rather than the standard.

On the other hand, the beacon-based rating system of the present invention transmits a beacon signal under a desired condition for a specific time and a specific theme to examine the audience rating of all the users adjacent to the television, have. Particularly, a viewer who watches a program to be actually broadcast can be accurately checked using a beacon signal, and thus can be utilized in various fields.

On the other hand, it is possible to transmit an advertisement associated with a program to a terminal including a beacon receiver receiving a valid beacon signal, or to cause a service associated with a program to be executed in the terminal. In this case, the advertisement and / or the service targeted by the viewer of the viewer who watches the currently broadcast program is executed, so that the user can easily use the beacon transmitter and the beacon receiver effectively.

As described above, according to the beacon-based view rate investigation method according to an embodiment of the present invention, a method for surveying an accurate view rate is a method for investigating an accurate view rate, Unlike the viewership survey method, since the viewer rating can be surveyed for all users adjacent to the television by transmitting a beacon signal, the accuracy of the viewership can be improved.

Also, since the beacon-based rating system according to an embodiment of the present invention checks the audience rating after authenticating using a second identification signal (major number) or a third identification number (minor number) that is a part of a beacon signal, It is possible to prevent problems such as hijacking or duplication by the user and re-dispatching from the wrong position.

Therefore, the beacon-based viewership investigation method according to an embodiment of the present invention not only transmits a beacon signal for surveying the audience rating to a user adjacent to the TV using the beacon device 100, An offline to online (O2O) advertisement service may be provided. In addition, it is possible to maximize the effect of advertisement by sending customized advertisement besides simple advertisement through application of big data technology.

Meanwhile, the beacon-based audience rating survey method of the present invention may include a step of determining the validity of a beacon signal from an acknowledgment signal for viewing a current program input through a beacon receiver by a user. In this case, by allowing the viewer to confirm the viewing of the current program, a more accurate viewing rate for the specific program can be counted.

That is, by allowing the viewer to confirm the viewing of the current program, if the beacon receiver is located within the range of the beacon signal output from the beacon transmitter but is not watching the TV, the beacon receiver can be excluded from the audience rating aggregation .

The specific embodiment is shown in FIG. 3, which is displayed on the portable terminal 200 and shows a user input window for viewing confirmation of a specific program. In this case, when the beacon receiver is included in the portable terminal 400 such as a smart phone and the beacon receiver receives the beacon signal output from the beacon transmitter, the dialog window 410 shown in FIG. As shown in FIG.

In the dialog window 410, a button for inquiring whether or not a specific program is currently being viewed is displayed together with a button of OK (yes) or no (cancel), and when the user selects a corresponding button during a certain period of time, The beacon signal can be judged as a valid signal and can be counted in the audience rating. At this time, if the user is not watching a specific program or is not holding the portable terminal 400, the dialog window 410 is ignored and the corresponding button selection can not be made during the watching within a certain time, May not be judged as a valid signal and may be excluded from the aggregation in the audience rating. In addition, the output time of the dialog window 410 may be displayed on the display irregularly when the user selects the channel using the portable terminal 400 such as a smart phone, during advertisement, and the like.

This can be realized in the form of an application executed in a portable terminal such as a smart phone, and a dialog window 410 is displayed on the display of the portable terminal, Receiving the beacon signal output from the beacon transmitter to prevent the audience rating aggregation from becoming inaccurate by being included in the audience rating aggregation, it is possible to improve the accuracy of the audience rating aggregation.

Meanwhile, the beacon-based audience rating survey method of the present invention may further include determining validity of the beacon signal from location information on which a beacon receiver input by a user via a beacon receiver is located. In this case, by allowing the viewer to confirm the location information of the beacon receiver input via the beacon receiver, a more accurate view rate can be counted for the specific program.

In other words, by allowing the beacon receiver, which is input from the viewer through the beacon receiver, to be checked for positional information on which the beacon receiver is located, if a plurality of signals are simultaneously received at the contact points where beacon signals transmitted from various positions are overlapped, By checking the position of the receiver, it is possible to collect data on a place where the current viewer is watching, and make use of the data to check the viewing rate of the current broadcasting channel of the TV at the corresponding location.

The specific embodiment is shown in FIG. 4, which is displayed on the portable terminal 200 and shows a user input window for inputting the location information of the beacon receiver. In this case, when the beacon receiver is included in the portable terminal 400 such as a smart phone, and the beacon receiver receives the beacon signal output from the beacon transmitter, the dialog window 420 shown in FIG. As shown in FIG.

In the dialog window 420, buttons corresponding to the places where the beacon transmitter is located, for example, a living room, a living room, and a study room are displayed together with a screen for inputting location information of the beacon receiver. When the user selects any one button within a predetermined time The beacon signal outputted from the beacon transmitter at the corresponding place can be judged as a valid signal and can be counted in the audience rating. At this time, if the user is not watching a specific program or is not carrying the portable terminal 400, the dialog window 410 is ignored and button selection can not be made within a predetermined time, and accordingly, all beacon signals currently input are valid signals And can be excluded from the aggregation in the audience rating. In addition, the output time of the chat window 420 may be displayed on the display irregularly when the channel is selected using the portable terminal 400 such as a smart phone, during advertisement, and the like.

This can be realized in the form of an application executed in a portable terminal such as a smart phone. By receiving a TV viewing place from the user by floating a dialog window 420 on the display of the portable terminal, it is difficult to control the area of the beacon signal in this case It is possible to specify the TV viewing place by user input so that the viewing rate aggregation is prevented from being inaccurate by being included in the viewing rate aggregation only when watching TV so that the accuracy of the viewing rate aggregation can be improved.

FIG. 5 illustrates an operation procedure of a beacon transmitter and a portable terminal for a plurality of proximity universal unique identifiers in a beacon-based audience rating survey method according to an exemplary embodiment of the present invention.

Beacon Device 100 The receiver 200 may store a plurality of proximity universal unique identifiers that can be transmitted by the beacon device 100. The portable terminal 200 transmits the proximity universal unique identifier 1 and the proximity universal unique identifier 2 of the beacon signal received from the beacon apparatus 100 to the region 1 and the region 2 respectively You can register.

When the proximity universal unique identifier of the received beacon signal is 1 or 2, the portable terminal 200 detects that it enters each area (area 1 or area 2) The proximity-based service corresponding to the area can be provided. Here, the proximity-based service may be the beacon-based viewership survey method shown in FIG.

In step S10, the beacon apparatus 100 can transmit the first beacon signal (the proximity universal unique identifier 1, the major number x, and the minor number y) to the portable terminal 200. At this time, the portable terminal 200 receives the first beacon signal, and determines whether the major number and the minor number of the corresponding beacon signal stored in the server 300 synchronized with the beacon apparatus 100, To the server 300, an acknowledgment request signal indicating whether the major number and the minor number of a first beacon signal match each other.

According to the embodiment of the present invention, the portable terminal 200 can transmit a confirmation request signal to the server 300 to confirm whether or not at least one of the major number and the minor number matches, And confirming the consistency with respect to both the minor number and the minor number.

When the server 300 determines that the major number and the minor number stored in the server 300 match the major number and the minor number received by the portable terminal 200, Verifying that the beacon signal is valid, and transmitting the verification result and the service utilization token to the portable terminal 200.

In step S20, the beacon apparatus 100 transmits a second beacon signal (proximity universal unique identifier 1, major number w, and minor number z) to the portable terminal 200 after a predetermined time (for example, 8 hours) Lt; / RTI > At this time, the portable terminal 200 receives the second beacon signal, and transmits the beacon signal to the beacon apparatus 100 based on the major number and the minor number of the corresponding beacon signal stored in the server 300 synchronized with the beacon apparatus 100, And transmit a confirmation request signal to the server 300 as to whether the major number and the minor number of the second beacon signal match.

When the server 300 determines that the major number and the minor number stored in the server 300 match the major number and the minor number of the second beacon signal received by the portable terminal 200, 200 can validate the received beacon signal, and transmit the verification result and the service utilization token to the mobile terminal 200.

According to the embodiment of the present invention shown in the drawings, not only the beacon apparatus 100 is used for communication related to a simple advertisement or information transmission, but also communication for events (work and leave, school and school) It is possible to apply the present invention to a service technology, and it is possible to verify whether or not the identification information of the beacon signal coincides with each other and secure the security.

For example, the worker can check the meeting schedule, important announcements, and the like from the portable terminal 200 that has received the first beacon signal from the beacon apparatus 100 at the time of work, It is possible to check the real time traffic situation through the portable terminal 200 that has received the second beacon signal from the beacon apparatus 100, and input the work time information.

FIG. 6 is a flowchart illustrating a beacon-based proximity service security method according to an embodiment of the present invention. The proximity service security method using the beacon can be implemented by the beacon-based rating system of FIG. At this time, some or all of the method of supplementing the proximity service using the beacon shown in FIG. 6 may be included in the step of determining the validity of the beacon signal of FIG.

Referring to the drawings, a method for security of proximity service using a beacon according to an exemplary embodiment of the present invention includes a first step (S100) of receiving and monitoring a beacon signal periodically changing its identification information from a beacon device (100) A second step S200 of determining whether the beacon signal monitored in step S200 is a signal that meets a preset condition and a second step S200 when it is determined that the beacon signal satisfies a preset condition in step S200. In a third step (S300) and a third step (S300) of confirming whether the beacon signal is valid according to the result of the validity check, if it is confirmed that the beacon signal is valid, And a fourth step (S400) of receiving the corresponding service utilization token and receiving a proximity-based service for the service utilization token.

The beacon signal transmitted in the first step S100 includes a proximity universal unique identifier as an identifier for a subject providing proximity based service provided by the beacon apparatus 100 as identification information, And a minor number which is an identifier for identifying each of the beacon apparatuses 100 in the group including the beacon apparatus 100. [

In the second step S200, it is determined whether or not the proximity universally unique identifier of the received identification information matches the proximity universally unique identifier corresponding to the region registered in the mobile terminal 200, It can be determined that a beacon signal matching the condition is detected.

The beacon-based proximity service security method according to the embodiment of the present invention updates the beacon signal transmitted from the beacon device 100 to the server 300 before the first step S100, And synchronizing the beacon signal stored in the server 300 with the beacon signal stored in the server 300. That is, the beacon signal transmitted by the beacon apparatus 100 is updated to the server 300, so that the beacon apparatus 100 and the server 300 are synchronized.

In the third step S300, it is possible to check whether the transmitted beacon signal is valid by using at least one of the major number and the minor number transmitted together with the proximity universal unique identifier. At this time, in the third step, the mobile terminal 200 transmits a validation request signal to the server 300 to check whether the major number / minor number included in the transmitted beacon signal matches the updated major number / minor number of the server 300 300, and if the validation result received from the server 300 is valid, it can be confirmed that the beacon signal transmitted from the beacon apparatus 100 is valid.

In the fourth step S400, If it is determined that the beacon signal is valid, the portable terminal 200 receives the service use token from the server 300 and can receive the proximity service according to the service use token.

Therefore, the proximity service security method using the beacon or the system using the beacon can determine whether or not the beacon signal is valid by using the identification information included in the beacon signal transmitted by the beacon, so that the beacon signal is hijacked by the malicious user, There is an effect of solving a security vulnerability such as re-transmission occurring when copying.

The beacon receiver periodically changes the identification information of the beacon signal transmitted by the beacon signal and updates the changed identification information to the server so that the beacon receiver determines whether the identification information of the received beacon signal matches the identification information synchronized with the server The reliability of the determination of the validity of the beacon signal can be secured.

Further, by switching the operation mode according to the proximity universal unique identifier (Proximity UUID) to be changed, judging whether the identification information of the beacon signal transmitted together with the proximity universal unique identifier is valid or not, and receiving the proximity service, If services are provided separately, security is ensured.

Although the embodiments of the present invention have been described, the present invention is not limited thereto, and various modifications and applications are possible. In other words, those skilled in the art can easily understand that many variations are possible without departing from the gist of the present invention.

100: beacon device,
200: portable terminal,
300: Service Management Server.

Claims (16)

Sensing a beacon signal output from the beacon transmitter and input via the beacon receiver at the set time;
Determining validity of the beacon signal;
Counting the number of valid beacon signals; And
And calculating an audience rating of a program broadcast through the television set at the set time based on the number of valid beacon signals,
Wherein the beacon signal includes a first identification number for setting an area where the beacon transmitter is located and a time, a second identification number of a major number for enabling validation of the beacon signal received by the beacon receiver, And a third identification number of a minor number,
Wherein at least one of the second identification number and the third identification number is periodically changed or changed according to a set condition or changed according to the first identification number for validation by the beacon transmitter,
And determines that the beacon signal is valid when the second identification number and the third identification number received from the beacon receiver coincide with the respective second identification numbers and the third identification numbers set according to a set condition,
The beacon signal is changed according to a time and a place where the beacon signal is transmitted from the beacon transmitter,
Transmitting the advertisement associated with the program to the terminal including the beacon receiver that has received the valid beacon signal, or causing the terminal to execute the service associated with the program,
Determining a validity of the beacon signal based on positional information and time of the beacon receiver input via the beacon receiver,
Wherein at least one of the second identification number and the third identification number is changed according to an area and a time of the first identification number, the beacon signal includes a channel number broadcasted through the current television, Lt; RTI ID = 0.0 > television, < / RTI >
The beacon receiver is mounted on a portable terminal of an individual viewer, The beacon transmitter includes a beacon transmitter connected to a television broadcasted by a specific program via a wired or wireless communication. The beacon transmitter transmits the beacon signal transmitted from the beacon device to the service management server, And calculating an audience rating from the beacon signal.
delete delete delete delete delete delete delete The method according to claim 1,
Wherein the step of determining the validity of the beacon signal comprises:
Receiving and monitoring a beacon signal in which identification information is periodically changed from a beacon transmitter;
Determining whether the beacon signal is a signal conforming to a predetermined condition;
Transmitting a validation request signal for the identification information included in the beacon signal and determining whether the beacon signal is valid according to the validation result when it is determined that the beacon signal satisfies the predetermined condition; And
Further comprising receiving a service utilization token when the beacon signal is determined to be valid and receiving a proximity-based service for the service utilization token.
The method according to claim 1,
Further comprising receiving a service utilization token when the beacon signal is determined to be valid and receiving a proximity-based service for the service utilization token.
11. The method of claim 10,
Wherein the proximity-based service is a viewer rating service.
10. The method of claim 9,
Wherein the step of determining the validity of the beacon signal comprises:
And updating the beacon signal to the service management server to synchronize the beacon transmitter and the service management server.
13. The method of claim 12,
And if the proximity universal unique identifier of the identification information matches the proximity universal unique identifier previously stored in the server, the monitored beacon signal is determined to be a signal meeting the preset condition.
14. The method of claim 13,
And transmits a validation request signal, which is an acknowledgment request signal, to the server, to determine whether at least one of the major number and the minor number of the beacon signal matches the updated identification information.
delete A beacon-based rating system for surveying an audience rating by a beacon-based rating system of any one of claims 1 to 9.

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