KR20170050597A

KR20170050597A - Advertisement method for experience target merchandise based on global platform

Info

Publication number: KR20170050597A
Application number: KR1020150152348A
Authority: KR
Inventors: 최창우
Original assignee: 주식회사 공팔리터
Priority date: 2015-10-30
Filing date: 2015-10-30
Publication date: 2017-05-11
Also published as: KR101751976B1

Abstract

Disclosed is an advertisement method for an experiential product based on a global platform. The advertisement method for an experiential product based on a global platform according to an embodiment of the present invention may comprises: a step in which an operation server receives designated country information of a user to be selected as a person who uses an experiential product from a product supplier device; a step of receiving an experience application for the experiential product through a user device from a user who has registered SNS interworking information for interworking with at least one SNS server in the operation server; a step of confirming the country information of the user who has applied for the experience; a step of collecting SNS activity information of the user who has applied for the experience through the SNS server when the country information of the user corresponds to the designated country information; and a step of determining whether to select the user who has applied for the experience as a person who uses the experiential product based on the received SNS activity information of the user. The present invention provides a method for direct contact between a supplier and a consumer having different nationalities by receiving the designated country information from the product supplier and selecting a person who will use the experiential product based on the SNS activity information of the user corresponding to the designated country information.

Description

ADVERTISEMENT METHOD FOR EXPERIENCE TARGET MERCHANDISE BASED ON GLOBAL PLATFORM

Various embodiments of the present invention relate to an advertisement method for an experiential product that enables direct contact between a supplier of various countries and consumers of various countries through an operation server based on a global platform.

With the recent development of communication technology, the market size of e-commerce is continuously increasing, and buyers are purchasing products at online shopping mall, which is a virtual space, without visiting the offline store directly.

On the other hand, as a part of the product advertisement for the online shopping mall, a company has a method of inducing a consumer who purchases a product to directly post a review of the product on the internet site of the business, and to advertise the product.

In recent years, there has been used a method of sharing the shopping mall database with the overseas shopping malls contracted by the franchise, and providing the product information of the foreign shopping mall translated into the native language to the consumer, without restricting the online shopping mall to a specific country.

On the other hand, some users are increasingly purchasing products directly from foreign sales sites.

Published Patent Application No. 10-2002-0017199

Conventional multinational shopping malls are mostly operated by services that provide goods of goods in a foreign shopping mall that have been previously associated with them so that domestic consumers can conveniently purchase goods from overseas malls.

In addition, there is a disadvantage in that a method of purchasing goods by directly accessing a foreign site by a consumer is very difficult to obtain information because a consumer must purchase a product by viewing the foreign language displayed on a foreign site.

In addition, consumers are increasingly directly purchasing through overseas sites, and consumers of domestic and overseas sites are increasingly purchasing domestic products, thereby increasing trust of consumers, trust in sites, delivery and returns.

Also, there is a way to advertise through a product experience group, but these product experience groups are mainly selected by those who use active online activities such as power bloggers. The conventional method of selecting the experience team has not been able to provide the opportunity to be selected as the experience group to the users who can not actively perform online activities due to the individual circumstances.

In addition, people who use public online activities such as power bloggers to promote product experience do not trust the promotion of their product experience because they are receiving the expenses other than the provision of goods.

In addition, the conventional method of selection of the experience group is that it is difficult to distinguish false experience application from actual experience application of users who are trying to obtain the product to be experienced through some false or exaggerated contents without actual SNS activity at all Lt; / RTI >

Accordingly, various embodiments of the present invention have been devised to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for providing nation-specific information by selecting a person to be experienced on the basis of SNS activity information of a user, We want to provide a way for direct contact between suppliers and consumers with different nationalities.

An advertisement method according to various embodiments of the present invention is an advertisement method for an experiential product based on a global platform, the advertisement method comprising: receiving, at an operation server, designated country information of a user to be selected as an experiential object of the experiential product from a goods supplier apparatus step; Receiving an experience application for the experiential product through a user device from a user who has registered SNS interworking information for interworking with at least one SNS server in the operation server; Confirming country information of the user who has applied for the experience; Collecting the SNS activity information of the user who has applied for the experience through the SNS server when the country information of the user corresponds to the designated country information; And determining whether to select the user who has applied for the experience based on the received SNS activity information of the user as an experience subject.

The advertisement method according to various embodiments of the present invention may further include the steps of: prior to receiving the experience application, the operation server configuring at least some information on the experiential product in a language corresponding to the designated country information; And publishing at least some of the configured information on the web page of the operation server.

In the advertisement method according to various embodiments of the present invention, the step of confirming the country information of the user may include the step of confirming the IP address of the user apparatus connected to the web page of the operation server.

In the advertising method according to various embodiments of the present invention, the step of confirming the country information of the user may include the step of confirming the destination address information created for receiving the experience target product at the time of the experience application for the experience- .

In the advertisement method according to various embodiments of the present invention, the checking of the country information of the user may include checking the address information input by the user in the process of registering the SNS interworking information.

In the advertisement method according to various embodiments of the present invention, when the user is determined to be the experience-target person, the operating server transmits review information about the experiential product to the user's device of the user from the at least one SNS server to another And requesting sharing with the SNS user.

In an advertising method according to various embodiments of the present invention, receiving advertisement information collected from review information shared in the SNS server from the SNS server; Constructing a first experience-person content based on the feedback information and the language information of the experience-object person, and distinguishing the second experience-person content based on the feedback information and language information corresponding to the designated country information; And selectively posting the first experiential object content and the second experiential object content on the on-line.

The operation server according to various embodiments of the present invention is an operation server that supports an advertisement method for an experiential product based on a global platform, wherein the operation server includes at least one of a goods supplier apparatus, a user apparatus, and an SNS server, A communication unit for connecting the server; Memory; And a control unit connected to the communication unit and the memory, wherein, at the time of execution, the control unit receives from the goods supplier apparatus the designated country information of the user to be selected as the experience target person of the experiential product, Receiving an experience application for the experiential product through the user device from a user who has registered the SNS interworking information for interworking with one SNS server in the operation server, checking country information of the user who has applied for the experience, If the country information of the user corresponds to the designated country information, SNS activity information of the user who has applied for the experience is collected through the SNS server, and based on the received SNS activity information of the user, &Lt; RTI ID = 0.0 > and / or < / RTI >

In accordance with various embodiments of the present invention, a product provider can provide a desired country (or region) through an operational server that assists a product supplier to identify a country of sale and recruit a product experience for a resident of the country of sale, To-market. In addition, consumers in the target country (or region) can see detailed reviews of the products through the SNS activities of the person to be experienced.

In addition, through the operation server of the present invention, it is possible to provide an environment where product suppliers and consumers of various nationalities can directly share information on one platform.

Furthermore, by selecting not only country information but also the applicant's SNS activity information, the general users who are not actively engaged in online activity can be provided with the opportunity to be determined as the subject of experience.

Furthermore, according to various embodiments of the present invention, a user who has a large degree of SNS activity provides a high percentage to be selected as an experiential user in proportion to the degree of the corresponding SNS activity, and a user who does not actually perform the SNS activity is selected Can be prevented.

1 is a diagram of a system for supporting an advertisement method for an experience-based product based on a global platform according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a user subscription operation to which a user apparatus of the present invention should be premised to receive a web service of an operation server.
3 is a diagram illustrating an operation in which an operating server and an SNS server used by an SNS user are linked with each other according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating an operation for selecting an experience subject based on designated country information and SNS activity information in an operation server according to various embodiments of the present invention.
5 is a diagram illustrating an operation process between an operation server, a goods supplier apparatus, a user apparatus, and an SNS server according to various embodiments of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described in detail below. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

The "Designated Country Information" referred to in this document is the country or region information that the supplier of the subject merchandise will advertise / sell the product. In other words, the designated country information may refer to a specific country or a specific region of that country. For example, if a merchandiser wants to advertise or sell a particular product to Korea, the designated country information may refer to Seoul, a specific region of Korea or Korea. In this case, the goods supplier may also be a user of one of the various countries.

Also, the " user's country information " referred to in this document may be the information of the user's address or country or region to which the residence belongs.

In addition, "SNS" mentioned in this document is a social network service, so that it can strengthen the networking relationship with friends, seniors, and colleagues on the web and build up a new network and form a wide human network. Service. According to various embodiments of the present invention, the SNS may include, for example, Facebook ™, Cacao Story ™, Twitter ™, or Instagram ™. However, the present invention is not limited thereto, and the SNS of the present invention may be collectively referred to as various types of services belonging to the social network service.

The " SNS interworking information " referred to in this document may mean information necessary for recognizing or linking the SNS server used by the corresponding SNS user. According to various embodiments, the SNS interworking information may refer to the SNS server itself (e.g., KakaoTalk ™, Facebook ™, Instagram ™, etc.) to be associated with the operating server of the present invention.

The " SNS user " referred to in this document refers to a web page provided by the operation server 100 through the user device 300 and requests an experience subscription for a subscription or a product to be experienced, Users can be referred to. In addition, the "SNS user" may be replaced with "user", and for convenience of explanation, the SNS user up to the time of being determined as the experience subject can be replaced with "applicant" in the following description. In addition, a user determined as a person to be experienced can be referred to as a " social editor ". That is, the social editor may refer to an SNS user who edits a post for an experience target product using hashtag information or photo information to naturally advertisement the experience target product on the SNS. In this document, the social editor and the person Can be used in the same sense.

The " applicant's SNS activity information " or " user's SNS activity information " referred to in this document may be SNS activity information collected to determine the person to be experienced. However, the " SNS activity information of the person to be experienced " may be the SNS activity information collected during the period in which the user who is selected as the person to be experienced shares on the SNS. Accordingly, the SNS activity information may include various information according to the definition described below, and may be classified into SNS activity information before and after being determined as the experience subject.

Figure 1 is a diagram of a system 101 supporting an advertising method for an experience-based product based on a global platform, in accordance with an embodiment of the present invention. The system 101 may include an operation server 100, a goods supplier apparatus 200, a user apparatus 300, and an SNS server 400. According to various embodiments, the system 101 may omit at least one of the components of Figure 1, or may additionally include other components.

The system 101 having the above-described configuration provides the SNS activity information of the user among the users corresponding to the designated country information in the operation server 100, based on the information of the designated country information and the experience- (Eg, social editors).

First, the operation server 100 is a product advertisement platform that mediates suppliers of various countries and consumers of various countries. The operation server 100 can provide a function of supporting an experience-targeted product to be promoted on the corresponding SNS by the SNS user.

In addition, the operation server 100 may provide an intensive processing function to support the application of an algorithm for determining experience subjects among the SNS users based on the designated country information and the SNS activity information of the user. Such an operating server 100 may be implemented as hardware, software or firmware capable of communicating with the supplier device 200 and the user device 300 directly or via a network (e.g., the Internet) to send and receive information have.

According to various embodiments, the operating server 100 may include a display (e.g., a display module or touch screen), an input (e.g., a physical key, a virtual key or a touch screen), a storage (E.g., an RF receiver, an RF transmitter, a transceiver), and a controller (e.g., a processor), and may omit at least one of these components or may additionally include other components.

Specifically, the communication unit of the operation server 100 may connect at least one of the goods supplier apparatus 200, the user apparatus 300, and the SNS server 400 to the operation server.

In addition, the storage unit of the operation server 100 may store information related to the experiential product, the designated country information, the country information of the user, the SNS activity information of the applicant, the SNS activity information of the experiencing subject, the SNS interworking information, , User information, and experience person selection ratio information.

1 to 5 described below can be performed by a controller of the operation server 100. [0050] FIG. In addition, in accordance with various embodiments, the memory or database of the operational server 100 may be configured to allow the control of the operational server 100 to perform operations of the operational server 100 referred to in Figures 1 to 5 of this document, &Lt; / RTI > Further, such instructions may be stored in a computer-readable storage medium.

The merchandise supplier apparatus 200 is an electronic apparatus used by a supplier who wants to send information of a product to be experienced and advertisement of a product to be experienced in a specific country. For example, merchandise provider device 200 may be a smartphone, a tablet, a mobile phone, a desktop personal computer, a laptop personal computer, a netbook computer ), A workstation, a personal digital assistant (PDA), a portable multimedia player (PMP), an MP3 player, a server, or a wearable device.

According to various embodiments, the merchandise supplier apparatus 200 may transmit the designated country information, the information related to the experiential product, and the publicity request information to the operation server 100 according to a user request.

The user device 300 is an electronic device that can be used when a user uses an SNS service. For example, as with merchandise supplier device 200, user device 300 may be a smartphone, a tablet, a mobile phone, a desktop personal computer, a laptop personal computer ), A netbook computer, a workstation, a personal digital assistant (PDA), a portable multimedia player (PMP), an MP3 player, a server, or a wearable device.

Finally, the SNS server 400 may be a system that manages and manages the SNS activities used by the SNS users and processes a series of functions for providing services related to the novel networking. The SNS server 400 may be a device, a program, or a network operating Facebook ™, Cacao Story ™, Twitter ™, or Instagram ™. The administrator of the SNS server 400 can contract with the manager of the operation server 100 in advance to provide the SNS user information, the SNS activity information of the applicant or the SNS activity information of the person to be experienced to the operation server 100 in advance.

FIG. 2 is a diagram illustrating a user subscription operation to which a user apparatus 300 of the present invention is supposed to receive a web service of the operation server 100. The user device 300 referred to in FIG. 2 is assumed to be one of a plurality of user devices requesting a subscription to use the operation server 100. FIG.

According to various embodiments, at S210, the user device 300 may request the service server 100 to join the service. For example, the applicant can request membership registration by clicking an item corresponding to the membership box in the web site provided by the operation server 100 through the user device 300. [

According to various embodiments, at S220, the operational server 100 may request user information from the user device 300. [ For example, the operation server 100 may output a membership registration window on a web page to input user information such as an e-mail address, a password, a password confirmation, a nickname to be used, age and gender.

In addition, the operation server 100 may request the SNS interworking information to the user device 300. To this end, the operation server 100 may configure items related to predetermined SNSs as UI items in a form that can be distinguished from each other, and output the items to the web page.

According to various embodiments, at S230, the user device 300 may input the SNS interworking information and user information to the operation server 100. [ For example, the SNS user may input user information such as an e-mail address, a password, a password, a nickname to use, age and sex, etc., in a member registration window through an input unit of the user device 300. In addition, the SNS user can provide the SNS interworking information to the operation server 100 by selecting at least one of the items related to the preset SNS through the screen provided by the operation server 100. [

Meanwhile, the operation server 100 may store the user information and the SNS interworking information input from the user device 300 in a memory (or database). At this time, the user information and the SNS interworking information may be stored in a matched form so that they can be correlated with each other.

When the SNS user provides the SNS interworking information to the operation server 100 through the user device 300, the operation server 100 transmits the SNS interworking information to the related SNS server 300, based on the SNS interworking information provided from the user device 300, And can receive SNS user related information from the linked SNS server 400. [ In this case, the information related to the SNS user includes at least one of the profile information of the SNS user (e.g., a nickname, a profile photo, etc.), a list of posts, a public profile of the SNS user, an email address of the SNS user, Or the like.

According to various embodiments, the SNS-user related information may be a concept distinguished from the SNS activity information of the applicant or SNS activity information of the person to be experienced, which will be described later. For example, the information related to the SNS user may mean only the basic matters such as the profile picture of the SNS user registered in the SNS server when the SNS user joins the membership according to the operation of FIG. On the other hand, the SNS activity information to be described later is information to be referred to by the SNS user in order to determine the condition for being selected as the experience target, or information obtained during the sharing of the experience target product on the SNS server 400 . Details related to the SNS activity information will be described later in the following drawings.

Meanwhile, the SNS server 400 may allow the user device 300 to perform an authentication process (e.g., login to the corresponding SNS) to the SNS server 400 before providing the information related to the SNS user to the operation server 100 Can be requested. For example, if the target of the interworking request is KakaoTalk ™, the KakaoTalk ™ server may request the user device 300 to input an ID and a password.

When the authentication of the SNS user associated with the SNS server 400 is completed through the user device 300, the SNS server 400 displays the SNS user related information to be provided to the operation server 100, (300). Herein, when receiving an agreement from the user device 300, the SNS server 400 may provide the SNS user related information to the operation server 100. [ However, if an input indicating that the user does not agree is received, the SNS server 400 may not provide the SNS user related information to the operation server 100 and may stop interworking with the operation server 100. [

According to various embodiments, in S250, the operational server 100 may send an authentication key (e.g., authentication mail) to an email address entered via the user device 300. [ When the SNS user confirms the authentication key in the user device 300 (e.g., click the authentication confirmation button in the authentication mail), the confirmed information can be transmitted to the operation server 100, and in S270, the operation server 100 The subscription to the SNS user can be completed.

The subscription procedure of the SNS user according to various embodiments of the present invention is not necessarily limited to the above sequence, and the operations of FIG. 2 may be partially omitted or changed in order. For example, operations in which the operating server 100 provides the authentication key to the user device 300 may be performed in response to the user device 300 entering the user information. Also, the SNS interworking information and the user information are not required to be requested at the same time, and the SNS interworking information may be requested to the user device 300 at any time after the user information request. Similarly, the SNS interworking information and the user information are not necessarily input together, and the SNS interworking information may be input at any time after the user information is input.

3 is an exemplary diagram illustrating an operation in which an operation server 100 and an SNS server 400 used by an SNS user are linked with each other according to an embodiment of the present invention. The screen of FIG. 3 may be output from the web page of the operation server 100 at any point in the subscription procedure of FIG. 2 or at any time after the subscription.

Referring to the illustrated screen, the operation server 100 may output a screen requesting the SNS interworking information to the user device 300. The request screen may include SNS selection items 301, 303, and 305 to be interlocked with a message " Let's start now? &Quot;. The SNS selection items 301, 303, and 305 may include, for example, text of "FACEBOOK ™ Interlocking", "INSTAGRAM Interlocking", and "Interlocking KAKAO STORY ™", respectively. 3, the request screen of FIG. 3 is output according to a request for interworking with the SNS server 300 at an arbitrary point in time after the subscription. In this case, among the SNS selection items 301, 303, and 305, May be output so as to be distinguished from the items corresponding to the SNS that have not yet been interworked.

2 and 3, the user information of the SNS user and the corresponding SNS interworking information may be registered in the operation server 100. [ Through this process, the operation server 100 can store the user information of the registered SNS user and the SNS interworking information in a storage unit such as a memory. Thereafter, when the application for the experiential product is received from the registered users, the operation server 100 transmits the SNS activity related to the requested user in cooperation with the SNS server 400 corresponding to the registered SNS interworking information Information can be collected.

FIG. 4 is a diagram illustrating an operation of selecting a person to be experienced (e.g., a social editor) based on designated country information and SNS activity information in the operation server 100 according to various embodiments of the present invention.

According to various embodiments, at S410, the operational server 100 may receive designated country information from the merchandise supplier device 200 to advertise or sell the experiential product. In this case, the merchandise supplier may transmit at least one of the information related to the experiented merchandise, the designated country information, and the request for the promotion request to the operation server 100 through the merchandise supplier apparatus 200, Information stored in the memory or database.

The information related to the experiential product includes, for example, the number of the experiential product, the characteristics of the experiential product, the photograph information of the experiential product, : Internet site address), and description information of the experiential product.

Although not shown, the operation server 100 may publish information related to at least one experiential product through a web service (e.g., a web page) provided by the operation server 100.

Specifically, the operating server 100 can generate content processed information related to the experiential product, and can publish the generated content to an unspecified number of users through an online website. In this case, the operation server 100 can post information on the experiential product on-line for a preset time. For example, the operating server 100 may organize and publish a photograph including an experience-targeted product together with a product name in an image form, and may insert limited time information that can be applied to the experience-based product into the image . More specifically, for example, the operation server 100 may display a predetermined time (for example, 72 hours) together with the experiential product, and the predetermined time may be displayed in a form of being counted in real time in ascending order or descending order .

According to various embodiments, the operating server 100 may organize at least some information about the subject merchandise in a language corresponding to the designated country information received from the merchandise supplier apparatus 200 and post it online. When a merchandise supplier of a first country designates a second country different from the first country and applies for advertisement of an experiential product, the information related to the product to be experienced generally will be partially composed in the language of the first country. When the operation server 100 outputs the content of the experiential product composed of the language of the first country to the web page, the user who wants to experience the experiential product or the user who wants to purchase the experiential product, It may be difficult to understand the content composed of the languages of Accordingly, the operating server 100 may process some information related to the subject merchandise in a language (e.g., a language of the second country) corresponding to the designated country information (e.g., the second country) specified by the merchandise supplier.

According to various embodiments of the present invention, the information related to the experiential product is advertised on the SNS server 400 based on review information such as brief natural photo information or hash tag information on the SNS server 400, It may not need to be done. However, only a brief introduction to the subject merchandise may be translated into the language corresponding to the designated country information.

According to various embodiments, the operating server 100 can change the information related to the experiential product using a language corresponding to the designated country information, and process the changed information to construct the contents. Such content may be composed of various objects such as a UI item, an image, a photograph, or a moving picture in addition to a text written in a specific language. When the content is configured, the operating server 100 may publish the configured content to a web page operated by the operating server 100.

According to various embodiments, at S430, the operational server 100 may receive experience subscription for the experiential product via the user device 300. [

Specifically, a plurality of SNS users subscribed to the web service of the operation server 100 can periodically or real-time confirm the experience-targeted goods posted on the web page of the operation server 100. [ If a specific SNS user wishes to request an experience for a particular experience-targeted product, the specific SNS user sends a request to the user device 300 to be selected as a person to be experienced (e.g., a social editor) To the operating server 100 via the Internet. At this time, the SNS users may be in a state in which the user information and the SNS interworking information are registered (e.g., registered) in the operation server 100. If not registered, the registration is made through the web page of the operation server 100 You can receive a Social Editor application after being informed.

In addition, the operation server 100 can receive the experience application for the experiential object product from the user device 300 used by the user by providing the experiential product information displayed through the web page on-line in a clickable manner.

According to various embodiments, at S450, the operational server 100 may verify the country information of the applicant. This step may be a step performed in advance by the operation server 100 to select only the users corresponding to the designated country information requested by the goods supplier as the social editors.

As a first embodiment for confirming the applicant's country information, the operation server 100 can confirm the IP address of the user device 300 connected to the web page operated by the operation server 100. In addition, the operation server 100 can confirm the MAC address of the user device 300. Furthermore, the operation server 100 can confirm the SIM card information or the network information of the user device 300 when the user device 300 is a portable terminal supporting cellular communication or the like. The IP address, the MAC address, or the SIM card information of the user device 300 may be transmitted from the user device 300 to the operation server 100 through the network or may be verified from the operation server 100 through the network have.

The operation server 100 may determine the address information on which the corresponding user device 300 is located based on the IP address, the MAC address, or the SIM card information of the verified user device 300. For this, the operation server 100 may include a database including country information or local information matched according to the IP address, the MAC address, or the SIM card information. However, the various embodiments of the present invention are not limited thereto. For example, when accessing the web page of the operation server 100 in the user device 300, the operation server 100 can access the web page through the communication server among the communication servers installed in each country . Then, the operation server 100 can confirm the country information or the local information of the user apparatus 300 by checking whether the communication server is located in which country or region, It can be determined by the address information of the user.

As a second embodiment for confirming the country information of the applicant, the operation server 100 can confirm the shipping address information inputted by the user at the step of requesting the experience of the experiential product. In this case, the shipping address information means address information to receive the experiential product when the applicant is selected as a social editor. The applicant can input the shipping address information to the operation server 100 through the user device 300 have. The operation server 100 can confirm country information or area information of the user through the shipping address information inputted by the user.

As a third embodiment for confirming the country information of the applicant, the operation server 100 determines whether or not the address information inputted in the process of registering the SNS interworking information in the operation server 100 (FIG. 2 to FIG. 3) . The operation server 100 can check the applicant's country information or local information by calling the address information among the user information stored in the memory or the database.

According to various embodiments, in operation S470, when the country information and the designated country information correspond to each other, the operation server 100 receives the SNS activity information of the user from at least one SNS server 400 corresponding to the SNS interworking information of the user Can be collected. However, if the country information and the designated country information do not match, the operating server 100 may exclude the user from the person to be experienced (e.g., a social editor). For example, when a merchandise supplier having national information of Korea wants to experience a product to be experienced in China, the operation server 100 selects only an applicant having an address or a residence in China among the applicants for the product to be experienced You can filter by priority. Therefore, if there is an applicant who has other country information besides China, the applicant can be informed that he / she can not be selected as the subject of the experiential product.

In addition, the operation server 100 may collect the SNS activity information of the applicants from the SNS server 400, for a secondary filtering operation for finally determining the users to be experienced among the primarily filtered applicants.

Specifically, when the country information matches the designated country information, the operation server 100 can search user information stored in the memory or the database for user information corresponding to the requested user. When the user information corresponding to the user requested to be received is retrieved, the operation server 100 can confirm the SNS interworking information that matches the retrieved user information. Then, the operation server 100 can interoperate with the SNS server 400 corresponding to the SNS interworking information, and can receive the SNS activity information of the user requested to be accepted from the interworked SNS server 400. [

According to various embodiments, in operation S490, the operation server 100 may select a person to be experienced based on the SNS activity information of the user received from the SNS server 400. [

Here, the SNS activity information may include at least one of SNS user post related information disclosed on the interworked SNS server 400 and feedback information collected from other SNS users with respect to the user post. In this case, the post-related information may be information on the number of posts uploaded or shared by the SNS user on the interlocked SNS server 400. [ Also, the feedback information may be the number information for each feedback type for the post. This type of feedback may be variously classified information (e.g., "like", "comment", "share", etc.) on the SNS server 400 according to the service policy.

According to various embodiments, such SNS activity information may be information collected over a predetermined period of time from an arbitrary point in time. For example, an arbitrary point in time may be a point in time when a user receives an experience application through the user device 300 to the operation server 100, and the predetermined period may be set to, for example, 1 week have.

More specifically, for example, if the SNS server 400 registered by the user is Facebook ™, the SNS activity information includes information about the post (eg, feed (news feed)) that is uploaded to the Facebook ™, Feedback " such as " good ", " commenting ", and " sharing ". If the predetermined period (for example, the reception period for the subject merchandise) is one week, the number of posts uploaded by the user on the Facebook ™ for one week after the application, the number of "likes" , "Comment" frequency information, and "share frequency" information may be collected as SNS activity information.

When the SNS activity information of the applicant is collected, the operation server 100 can determine the person to be experienced based on the collected applicant's SNS activity information.

Specifically, the operation server 100 can confirm that the SNS activity information of the applicants meets the minimum selection criteria.

Here, the minimum selection criterion may be the minimum condition necessary for the users who have received experience requests for the products to be experienced to be selected as the subjects to be experienced. According to various embodiments, this minimum selection criteria may be a value for at least one of post related information that is shared or uploaded to the SNS server 400 for the predetermined time, and feedback information for the post.

More specifically, the minimum selection criterion may include at least one of the number of posts uploaded by the user on the SNS server 400 and the number of feedback information on the posts. For example, the minimum selection criterion may be that the number of posts that the user has uploaded to the SNS server 400 for a month is greater than the number of " likes " The number of posts that the user has uploaded to the SNS server 400 for more than one week or the number of "commenting" obtained from the SNS server 400 for one week by the user is 4 Is exceeded. However, this minimum selection criterion is illustrative and can be arbitrarily set by the manager of the operation server 100. [

According to various embodiments, if it is determined in step S530 that the minimum selection criterion is satisfied, if at least one SNS server 400 registered in the operation server 100 of the applicant is a plurality of different SNS servers, 100) can sum up the applicant's SNS activity information collected for each SNS server. Then, the operation server 100 can determine whether the summed SNS activity information of the applicant satisfies the minimum selection criterion.

Meanwhile, since the SNS activity information of the applicants collected for each SNS server 400 can be collected in various forms according to the policy of each SNS server 400, the operation server 100 performs an additional summation algorithm, The SNS activity information of the applicants collected by the server 400 can be summed up.

If the applicant's SNS activity information satisfies the minimum selection criteria, the operation server 100 can group the users based on the applicant's SNS activity information at S550. Further, in S560, the operation server 100 can determine the selection ratio of the experiential objects for each group.

Specifically, the operation server 100 can group applicants based on SNS activity information of the applicant received from the SNS server 400 or specific information (e.g., follower number information) included in the applicant's SNS activity information. At the same time or sequentially, the operation server 100 can determine the experiential object selection ratio corresponding to a plurality of groups.

According to various embodiments, the operating server 100 may determine at least one user as a trial subject for each of a plurality of groups. For example, if the number of applicants belonging to the first group is 1, and the percentage of persons to be selected is 50%, an unambiguous value of 0.5 can be derived. In this case, the operation server 100 may determine one user belonging to the first group as an experience subject through an additional calculation process such as rounding.

According to various embodiments, the operation server 100 can randomly extract the subjects to be experienced in each group under the condition that the experiential object selection ratio set for each group is satisfied.

In FIG. 4, the operation server 100 may establish a network between a multinational provider and a consumer by comparing the designated country information and country information of the user and selecting an experience target.

Secondly, the operation server 100 according to the present invention is positively determined by a grouping process of the persons to be experienced, a process of setting the experience object selection ratio according to each group, and a process of randomly determining the persons to be experienced under predetermined conditions The applicant who performs the SNS activity provides a higher opportunity to be selected as the subject of the experience, while the applicant who performs the somewhat passive SNS activity can also provide the opportunity to be selected as the subject to experience. Thus, experience-based platform services having more efficient and high participation can be provided to general consumers.

5 is a diagram illustrating an operation process between an operation server 100, a goods supplier apparatus 200, a user apparatus 300, and an SNS server 400 according to various embodiments of the present invention. The detailed contents overlapping with those of FIGS. 1 to 4 among the contents described in FIG. 5 may be omitted. For the sake of convenience of explanation, the operation of FIG. 5 assumes that the SNS user in FIG. 2 assumes service subscription to the operation server 100. In addition, the user device 300 of FIG. 5 may refer to any one of the apparatus of the applicant or the person to be experienced in accordance with each operation of FIG. 5, and may mean one or more apparatuses.

According to various embodiments, in step S505, the SNS server 400 may provide SNS user related information to the operation server 100. [ The information related to the SNS user includes at least one of the SNS user's profile information (e.g., nickname, profile picture, etc.), the text list, the SNS user's public profile, the SNS user's email address, the timeline post and date of birth, One can be included. In addition, the operation in which the SNS server 400 provides the SNS user related information to the operation server 100 can be performed at a certain point (for example, a membership time point) or continuously.

According to various embodiments, at S510, the goods supplier apparatus 200 may provide the designated country information and the experiential product information to the operation server 100. [ That is, the merchandise supplier apparatus 200 can transmit the designated country information and the experiential product information that define the countries of the experience-target merchandise to the operation server 100 via the network.

According to various embodiments, at S515, the operating server 100 may publish the experiential product through a web page. In this case, the operation server 100 can post information on the experiential product on-line for a preset time. For example, the operating server 100 may organize and publish a photograph including an experience-targeted product together with a product name in an image form, and may insert limited time information that can be applied to the experience-based product into the image .

In addition, in the process of publishing the experience-subject merchandise, the operation server 100 may configure at least some information about the subject merchandise in the language corresponding to the designated country information, ) Web page.

According to various embodiments, in S520, the SNS user may accept the experience application to the operational server 100 via the user device 300. [ For example, a plurality of SNS users subscribed to the web service of the operation server 100 can periodically or real-time confirm the experience-targeted goods posted on the web page of the operation server 100. [ If a specific SNS user wishes to request an experience for a particular experience-targeted product, the specific SNS user sends a request to the user device 300 to be selected as a person to be experienced (e.g., a social editor) To the operating server 100 via the Internet. At this time, the SNS users may be in a state in which the user information and the SNS interworking information are registered (e.g., registered) in the operation server 100. If not registered, the registration is made through the web page of the operation server 100 After receiving the information, you can accept the experience application.

According to various embodiments, in S525, the operation server 100 can confirm the country information of the applicant. For example, the operating server 100 can confirm the country information of the applicant using at least one of the IP address, the MAC address, and the SIM card information of the user device 300. In addition, the operation server 100 can confirm the country information of the applicant based on the shipping address information inputted by the applicant in step S520. In addition, the operation server 100 can confirm the applicant's country information by confirming the applicant's address information registered at the time of membership registration.

If the confirmed country information of the applicant matches the designated country information, the operation server 100 may request the SNS activity information of the applicant to the SNS server 400 in S530. In response to the request of the operation server 100, the SNS server 400 may provide the SNS activity information of the applicant to the operation server 100 in S535. Thereafter, through various algorithms described above, the operational server 100 may determine the person to experience in S540.

According to various embodiments, at S545, the operational server 100 may request to share review information on the experiential product on the SNS server 400. [ Also, in S550, the user can share review information on the experiential product through the user device 300 with other SNS users.

Here, the review information may be at least one of hash tag information related to the experiential product, photograph information including the experiential product, and comment information created by the experiencer for the experiential product.

According to various embodiments, the operation server 100 may register review information (e.g., photo information and hash tag information) that the person to be experienced has shared with the SNS server 400 in the operation server 100. [ Specifically, the operation server 100 stores review information such as a post including the photo information and the hash tag information shared by the person to be experienced on the SNS server 400 or the URL address of the review information within a predetermined period, To the user device 300 to register with the user device 100. [ Also, the user device 300 may receive the review information or the URL address information of the review information through the network (e.g., the Internet).

The operation server 100 also receives at least the review information received from the user device 300, the SNS activity information of the person to be experienced received from the SNS server 400, and the user information of the person to be experienced registered in the operation server 100 It is possible to generate contents of the person to be experienced based on one. Such contents include at least one of photograph information including a product to be experienced, hash tag information related to the experience-targeted product, comment information created by the experience-object person, and SNS activity information of the experience-object person such as feedback information And may be composed of a combination of at least one of text, image, and moving image.

According to various embodiments, the operational server 100 may receive feedback information collected from review information shared in the SNS server 400 from the SNS server. The operation server 100 configures the first experiential object content based on the feedback information and the language information of the person to be experienced, and based on the feedback information and the language information corresponding to the designated country information, The content can be configured and configured. In addition, the operation server 100 may selectively post the first experience-person's content and the second experience-person's content on the online. Through this, the goods supplier can confirm the SNS activity information of the subjects to be experienced in the language understood by the goods supplier through the contents. In addition, since general users using web pages are located in the same country as the person to be experienced, review information of the corresponding product can be easily understood through contents written in the language of the person to be experienced.

At least some of the configuration and operation according to various embodiments described herein may be implemented with instructions, routines, or instructions stored in a computer-readable storage medium in the form of program modules. Such a storage medium may be stored in the storage unit 130. [ It may also include a computer readable storage medium. Such a storage medium includes all kinds of storage media in which programs and data are stored so that they can be read by a computer system. Examples include ROMs (Read Only Memory), Random Access Memory, CD (Compact Disk), DVD (Digital Video Disk) -ROM, magnetic tape, floppy disk, optical data storage device, . Such storage medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood that the invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

100: Operating Server 101: System
200: goods provider apparatus 300: user apparatus
400: SNS server

Claims

As an advertising method for an experience-based product based on a global platform,
Receiving, at the operation server, the designated country information of the user to be selected as the experience target of the experiential product from the goods supplier apparatus;
Receiving an experience application for the experiential product through a user device from a user who has registered SNS interworking information for interworking with at least one SNS server in the operation server;
Confirming country information of the user who has applied for the experience;
Collecting the SNS activity information of the user who has applied for the experience through the SNS server when the country information of the user corresponds to the designated country information; And
And determining whether to select the user who has made the experience application based on the received SNS activity information of the user.

The method according to claim 1,
Before the step of receiving the experience application,
The operating server configuring at least some information on the experiential product in a language corresponding to the designated country information;
And publishing at least some of the configured information on a web page of the operating server.

The method of claim 1, wherein the step of verifying country information of the user comprises:
And verifying the IP address of the user device connected to the web page of the operating server.

The method of claim 1, wherein the step of verifying country information of the user comprises:
And confirming the shipping address information created by the user to receive the experience-subject merchandise at the time of the experience application for the experience-subject merchandise.

The method of claim 1, wherein the step of verifying country information of the user comprises:
And checking the address information inputted in the process of registering the SNS interworking information by the user.

The method according to claim 1,
And requesting the operating server to share review information on the experiential product with the user's device of the at least one SNS server with another SNS user when the user is determined to be the experiential object, , Advertising method.

The method according to claim 6,
Receiving feedback information collected from review information shared by the SNS server from the SNS server;
Constructing a first experience-person content based on the feedback information and the language information of the experience-object person, and distinguishing the second experience-person content based on the feedback information and language information corresponding to the designated country information; And
And selectively posting the first experiential object content and the second experiential object content on the online.

As an operation server supporting an advertisement method for a target product based on a global platform,
A communication unit for connecting the operation server to at least one of the goods supplier apparatus, the user apparatus, and the SNS server;
Memory; And
And a control unit connected to the communication unit and the memory,
Wherein the memory, when executed,
Receiving designation country information of a user to be selected as a person to be experienced of the experiential product from the goods supplier apparatus,
Receiving an experience application for the experiential product through the user device from a user who has registered SNS interworking information for interworking with at least one SNS server in the operation server,
Confirms the country information of the user who has applied for the experience,
If the country information of the user corresponds to the designated country information, collects SNS activity information of the user who has applied for the experience through the SNS server,
And stores instructions for deciding whether to select the user who has made the experience application based on the received SNS activity information of the user.