KR101751976B1 - Advertisement method for experience target merchandise based on global platform - Google Patents
Advertisement method for experience target merchandise based on global platform Download PDFInfo
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- KR101751976B1 KR101751976B1 KR1020150152348A KR20150152348A KR101751976B1 KR 101751976 B1 KR101751976 B1 KR 101751976B1 KR 1020150152348 A KR1020150152348 A KR 1020150152348A KR 20150152348 A KR20150152348 A KR 20150152348A KR 101751976 B1 KR101751976 B1 KR 101751976B1
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Abstract
An advertising method for an experiential product based on a global platform is disclosed. An advertisement method according to various embodiments of the present invention is an advertisement method for an experiential product based on a global platform, the advertisement method comprising: receiving, at an operation server, designated country information of a user to be selected as an experiential object of the experiential product from a goods supplier apparatus step; Receiving an experience application for the experiential product through a user device from a user who has registered SNS interworking information for interworking with at least one SNS server in the operation server; Confirming country information of the user who has applied for the experience; Collecting the SNS activity information of the user who has applied for the experience through the SNS server when the country information of the user corresponds to the designated country information; And determining whether to select the user who has applied for the experience based on the received SNS activity information of the user as an experience subject.
Description
Various embodiments of the present invention relate to an advertisement method for an experiential product that enables direct contact between a supplier of various countries and consumers of various countries through an operation server based on a global platform.
With the recent development of communication technology, the market size of e-commerce is continuously increasing, and buyers are purchasing products at online shopping mall, which is a virtual space, without visiting the offline store directly.
On the other hand, as a part of the product advertisement for the online shopping mall, a company has a method of inducing a consumer who purchases a product to directly post a review of the product on the internet site of the business, and to advertise the product.
In recent years, there has been used a method of sharing the shopping mall database with the overseas shopping malls contracted by the franchise, and providing the product information of the foreign shopping mall translated into the native language to the consumer, without restricting the online shopping mall to a specific country.
On the other hand, some users are increasingly purchasing products directly from foreign sales sites.
Conventional multinational shopping malls are mostly operated by services that provide goods of goods in a foreign shopping mall that have been previously associated with them so that domestic consumers can conveniently purchase goods from overseas malls.
In addition, there is a disadvantage in that a method of purchasing goods by directly accessing a foreign site by a consumer is very difficult to obtain information because a consumer must purchase a product by viewing the foreign language displayed on a foreign site.
In addition, consumers are increasingly directly purchasing through overseas sites, and consumers of domestic and overseas sites are increasingly purchasing domestic products, thereby increasing trust of consumers, trust in sites, delivery and returns.
Also, there is a way to advertise through a product experience group, but these product experience groups are mainly selected by those who use active online activities such as power bloggers. The conventional method of selecting the experience team has not been able to provide the opportunity to be selected as the experience group to the users who can not actively perform online activities due to the individual circumstances.
In addition, people who use public online activities such as power bloggers to promote product experience do not trust the promotion of their product experience because they are receiving the expenses other than the provision of goods.
In addition, the conventional method of selection of the experience group is that it is difficult to distinguish false experience application from actual experience application of users who are trying to obtain the product to be experienced through some false or exaggerated contents without actual SNS activity at all Lt; / RTI >
Accordingly, various embodiments of the present invention have been devised to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for providing nation-specific information by selecting a person to be experienced on the basis of SNS activity information of a user, We want to provide a way for direct contact between suppliers and consumers with different nationalities.
An advertisement method according to various embodiments of the present invention is an advertisement method for an experiential product based on a global platform, the advertisement method comprising: receiving, at an operation server, designated country information of a user to be selected as an experiential object of the experiential product from a goods supplier apparatus step; Receiving an experience application for the experiential product through a user device from a user who has registered SNS interworking information for interworking with at least one SNS server in the operation server; Confirming country information of the user who has applied for the experience; Collecting the SNS activity information of the user who has applied for the experience through the SNS server when the country information of the user corresponds to the designated country information; And determining whether to select the user who has applied for the experience based on the received SNS activity information of the user as an experience subject.
The advertisement method according to various embodiments of the present invention may further include the steps of: prior to receiving the experience application, the operation server configuring at least some information on the experiential product in a language corresponding to the designated country information; And publishing at least some of the configured information on the web page of the operation server.
In the advertisement method according to various embodiments of the present invention, the step of confirming the country information of the user may include the step of confirming the IP address of the user apparatus connected to the web page of the operation server.
In the advertising method according to various embodiments of the present invention, the step of confirming the country information of the user may include the step of confirming the destination address information created for receiving the experience target product at the time of the experience application for the experience- .
In the advertisement method according to various embodiments of the present invention, the checking of the country information of the user may include checking the address information input by the user in the process of registering the SNS interworking information.
In the advertisement method according to various embodiments of the present invention, when the user is determined to be the experience-target person, the operating server transmits review information about the experiential product to the user's device of the user from the at least one SNS server to another And requesting sharing with the SNS user.
In an advertising method according to various embodiments of the present invention, receiving advertisement information collected from review information shared in the SNS server from the SNS server; Constructing a first experience-person content based on the feedback information and the language information of the experience-object person, and distinguishing the second experience-person content based on the feedback information and language information corresponding to the designated country information; And selectively posting the first experiential object content and the second experiential object content on the on-line.
The operation server according to various embodiments of the present invention is an operation server that supports an advertisement method for an experiential product based on a global platform, wherein the operation server includes at least one of a goods supplier apparatus, a user apparatus, and an SNS server, A communication unit for connecting the server; Memory; And a control unit connected to the communication unit and the memory, wherein, at the time of execution, the control unit receives from the goods supplier apparatus the designated country information of the user to be selected as the experience target person of the experiential product, Receiving an experience application for the experiential product through the user device from a user who has registered the SNS interworking information for interworking with one SNS server in the operation server, checking country information of the user who has applied for the experience, If the country information of the user corresponds to the designated country information, SNS activity information of the user who has applied for the experience is collected through the SNS server, and based on the received SNS activity information of the user, ≪ RTI ID = 0.0 > and / or < / RTI >
In accordance with various embodiments of the present invention, a product provider can provide a desired country (or region) through an operational server that assists a product supplier to identify a country of sale and recruit a product experience for a resident of the country of sale, To-market. In addition, consumers in the target country (or region) can see detailed reviews of the products through the SNS activities of the person to be experienced.
In addition, through the operation server of the present invention, it is possible to provide an environment where product suppliers and consumers of various nationalities can directly share information on one platform.
Furthermore, by selecting not only country information but also the applicant's SNS activity information, the general users who are not actively engaged in online activity can be provided with the opportunity to be determined as the subject of experience.
Furthermore, according to various embodiments of the present invention, a user who has a large degree of SNS activity provides a high percentage to be selected as an experiential user in proportion to the degree of the corresponding SNS activity, and a user who does not actually perform the SNS activity is selected Can be prevented.
1 is a diagram of a system for supporting an advertisement method for an experience-based product based on a global platform according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a user subscription operation to which a user apparatus of the present invention should be premised to receive a web service of an operation server.
3 is a diagram illustrating an operation in which an operating server and an SNS server used by an SNS user are linked with each other according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating an operation for selecting an experience subject based on designated country information and SNS activity information in an operation server according to various embodiments of the present invention.
5 is a diagram illustrating an operation process between an operation server, a goods supplier apparatus, a user apparatus, and an SNS server according to various embodiments of the present invention.
Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described in detail below. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.
Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.
The "Designated Country Information" referred to in this document is the country or region information that the supplier of the subject merchandise will advertise / sell the product. In other words, the designated country information may refer to a specific country or a specific region of that country. For example, if a merchandiser wants to advertise or sell a particular product to Korea, the designated country information may refer to Seoul, a specific region of Korea or Korea. In this case, the goods supplier may also be a user of one of the various countries.
Also, the " user's country information " referred to in this document may be the information of the user's address or country or region to which the residence belongs.
In addition, "SNS" mentioned in this document is a social network service, so that it can strengthen the networking relationship with friends, seniors, and colleagues on the web and build up a new network and form a wide human network. Service. According to various embodiments of the present invention, the SNS may include, for example, Facebook ™, Cacao Story ™, Twitter ™, or Instagram ™. However, the present invention is not limited thereto, and the SNS of the present invention may be collectively referred to as various types of services belonging to the social network service.
The " SNS interworking information " referred to in this document may mean information necessary for recognizing or linking the SNS server used by the corresponding SNS user. According to various embodiments, the SNS interworking information may refer to the SNS server itself (e.g., KakaoTalk ™, Facebook ™, Instagram ™, etc.) to be associated with the operating server of the present invention.
The " SNS user " referred to in this document refers to a web page provided by the
The " applicant's SNS activity information " or " user's SNS activity information " referred to in this document may be SNS activity information collected to determine the person to be experienced. However, the " SNS activity information of the person to be experienced " may be the SNS activity information collected during the period in which the user who is selected as the person to be experienced shares on the SNS. Accordingly, the SNS activity information may include various information according to the definition described below, and may be classified into SNS activity information before and after being determined as the experience subject.
Figure 1 is a diagram of a
The
First, the
In addition, the
According to various embodiments, the operating
Specifically, the communication unit of the
In addition, the storage unit of the
1 to 5 described below can be performed by a controller of the
The
According to various embodiments, the
The
Finally, the
FIG. 2 is a diagram illustrating a user subscription operation to which a
According to various embodiments, at S210, the
According to various embodiments, at S220, the
In addition, the
According to various embodiments, at S230, the
Meanwhile, the
When the SNS user provides the SNS interworking information to the
According to various embodiments, the SNS-user related information may be a concept distinguished from the SNS activity information of the applicant or SNS activity information of the person to be experienced, which will be described later. For example, the information related to the SNS user may mean only the basic matters such as the profile picture of the SNS user registered in the SNS server when the SNS user joins the membership according to the operation of FIG. On the other hand, the SNS activity information to be described later is information to be referred to by the SNS user in order to determine the condition for being selected as the experience target, or information obtained during the sharing of the experience target product on the
Meanwhile, the
When the authentication of the SNS user associated with the
According to various embodiments, in S250, the
The subscription procedure of the SNS user according to various embodiments of the present invention is not necessarily limited to the above sequence, and the operations of FIG. 2 may be partially omitted or changed in order. For example, operations in which the
3 is an exemplary diagram illustrating an operation in which an
Referring to the illustrated screen, the
2 and 3, the user information of the SNS user and the corresponding SNS interworking information may be registered in the
FIG. 4 is a diagram illustrating an operation of selecting a person to be experienced (e.g., a social editor) based on designated country information and SNS activity information in the
According to various embodiments, at S410, the
The information related to the experiential product includes, for example, the number of the experiential product, the characteristics of the experiential product, the photograph information of the experiential product, : Internet site address), and description information of the experiential product.
Although not shown, the
Specifically, the operating
According to various embodiments, the operating
According to various embodiments of the present invention, the information related to the experiential product is advertised on the
According to various embodiments, the operating
According to various embodiments, at S430, the
Specifically, a plurality of SNS users subscribed to the web service of the
In addition, the
According to various embodiments, at S450, the
As a first embodiment for confirming the applicant's country information, the
The
As a second embodiment for confirming the country information of the applicant, the
As a third embodiment for confirming the country information of the applicant, the
According to various embodiments, in operation S470, when the country information and the designated country information correspond to each other, the
In addition, the
Specifically, when the country information matches the designated country information, the
According to various embodiments, in operation S490, the
Here, the SNS activity information may include at least one of SNS user post related information disclosed on the interworked
According to various embodiments, such SNS activity information may be information collected over a predetermined period of time from an arbitrary point in time. For example, an arbitrary point in time may be a point in time when a user receives an experience application through the
More specifically, for example, if the
When the SNS activity information of the applicant is collected, the
Specifically, the
Here, the minimum selection criterion may be the minimum condition necessary for the users who have received experience requests for the products to be experienced to be selected as the subjects to be experienced. According to various embodiments, this minimum selection criteria may be a value for at least one of post related information that is shared or uploaded to the
More specifically, the minimum selection criterion may include at least one of the number of posts uploaded by the user on the
According to various embodiments, if it is determined in step S530 that the minimum selection criterion is satisfied, if at least one
Meanwhile, since the SNS activity information of the applicants collected for each
If the applicant's SNS activity information satisfies the minimum selection criteria, the
Specifically, the
According to various embodiments, the operating
According to various embodiments, the
In FIG. 4, the
Secondly, the
5 is a diagram illustrating an operation process between an
According to various embodiments, in step S505, the
According to various embodiments, at S510, the
According to various embodiments, at S515, the operating
In addition, in the process of publishing the experience-subject merchandise, the
According to various embodiments, in S520, the SNS user may accept the experience application to the
According to various embodiments, in S525, the
If the confirmed country information of the applicant matches the designated country information, the
According to various embodiments, at S545, the
Here, the review information may be at least one of hash tag information related to the experiential product, photograph information including the experiential product, and comment information created by the experiencer for the experiential product.
According to various embodiments, the
The
According to various embodiments, the
At least some of the configuration and operation according to various embodiments described herein may be implemented with instructions, routines, or instructions stored in a computer-readable storage medium in the form of program modules. Such a storage medium may be stored in the storage unit 130. [ It may also include a computer readable storage medium. Such a storage medium includes all kinds of storage media in which programs and data are stored so that they can be read by a computer system. Examples include ROMs (Read Only Memory), Random Access Memory, CD (Compact Disk), DVD (Digital Video Disk) -ROM, magnetic tape, floppy disk, optical data storage device, . Such storage medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.
While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood that the invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.
100: Operating Server 101: System
200: goods provider apparatus 300: user apparatus
400: SNS server
Claims (8)
Receiving user information from the user device and SNS interworking information for interworking with at least one SNS server used by the user in response to a service subscription request from the user device;
Synchronizing with the at least one SNS server for the user according to a predetermined policy using the SNS interworking information when the user authentication for the SNS interworking is completed;
Receiving information related to the experiential product and the designated country information for selling the experiential product from the goods supplier apparatus;
Displaying information related to the experiential product through a web page of the operation server;
Receiving an experience application for the experiential product through the user device from a user registered with the SNS interworking information;
Confirming country information of the user who has applied for the experience;
Related information of the user collected for a preset time for the user who has applied for the experience from the at least one linked SNS server when the country information of the user corresponds to the designated country information, Collecting SNS activity information including feedback information of a user;
Determining whether to select the user who has applied for the experience based on the SNS activity information as a person to be experienced;
Requesting a user selected as an experience target to share review information on the experiential product through the user device on the at least one linked SNS server;
Collecting feedback information on review information about the shared experiential product from the at least one SNS server that is interlocked; And
The first experience object content is configured based on the feedback information on the review information and the language information of the user selected as the experience object, and the feedback information on the review information and the language information corresponding to the designated country information And a step of selectively composing the second experiential object contents and online,
The user information and the SNS interworking information are stored in the operation server in a matched form so that they can be correlated with each other,
Wherein the SNS activity information is SNS activity information for a preset period from a time when the operation server receives the experience request for the experiential product through the user device,
The posting related information of the user includes information on the number of posts uploaded or shared by the user to the at least one SNS server and the feedback information of the other user includes the number of pieces of feedback information for the postings uploaded or shared by the user Including,
Wherein the step of determining whether to select the person to be experienced includes a step of summing a plurality of SNS activity information collected from each SNS server when the interworking SNS server is a plurality of different SNS servers, A plurality of SNS activity information collected from the plurality of SNS servers are different from each other according to each SNS server policy,
Wherein information related to the experiential product received from the goods supplier apparatus is configured in a first language and at least a part of the information related to the experiential product posted through the web page of the operation server corresponds to the designated country information The first language and the second language being different from each other,
The step of determining the person to be experienced includes:
Identifying users whose SNS activity information satisfies a minimum selection criterion, grouping the identified users into a plurality of groups based on the SNS activity information, and setting an experiential object selection ratio for each of the plurality of groups And determining a person to be experienced in each group in accordance with the experience-person selection ratio,
An advertising method that provides an opportunity for a user with a relatively small amount of SNS activity to be selected as the subject of experience.
And verifying the IP address of the user device connected to the web page of the operating server.
And confirming the shipping address information created by the user to receive the experience-subject merchandise at the time of the experience application for the experience-subject merchandise.
And checking the address information inputted in the process of registering the SNS interworking information by the user.
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