KR20170041571A

KR20170041571A - Method of network marketing

Info

Publication number: KR20170041571A
Application number: KR1020150141190A
Authority: KR
Inventors: 강신호
Original assignee: 강신호
Priority date: 2015-10-07
Filing date: 2015-10-07
Publication date: 2017-04-17

Abstract

The present invention relates to a sustainable network marketing method, and a network marketing method according to the present invention is a network marketing method for a service that requires payment of a service fee at a predetermined period, A first network structure forming step of forming a first network structure in the form of a pyramid having a quick member as a top-level member; A first point providing step in which, in the first network structure, a lower-level member provides a point to a higher-level member corresponding to a predetermined ratio of the cost for the service; And a network structure member for forming a network structure by moving the member of the highest level to the lowest level and moving the member of the next higher level to the highest level when the member of the highest level is provided from the members of the lower level, Forming step; And a second point providing step of providing a member at a lower level in the first network structure of the network structure reforming step to a higher level member at a point corresponding to a predetermined rate of cost for the service, .

Description

{METHOD OF NETWORK MARKETING}

The present invention relates to a network marketing method, and more particularly, to a network marketing method for eliminating distribution steps to reduce distribution margins and to return a portion of revenue to consumers.

Network Marketing (Network Marketing) reduces distribution margins by eliminating the existing middle distribution stage and eliminates the expenses such as management fee and sample fee, so that the company can supply products directly to consumers at a low price and return part of the company's profits to consumers System.

This network marketing recognizes the excellence of the product by the consumers who have used the product, and voluntarily turns it into the salesperson to promote and sell the product, and the process of calling the newly formed consumer again as the salesperson is repeated infinitely, The range gradually increases.

A conventional network marketing method, which is one of such network marketing methods, is disclosed in Patent Document 1, and a configuration diagram of a conventional network marketing method is shown in FIG. Referring to FIG. 1, a conventional network marketing method is a method of forming a network structure by dividing groups into products (LCD monitor, Desk Top, Note Book, PDA).

In the conventional network marketing method, since the members recruit their sub members directly like general network marketing, it is inevitably a dependent structure at the member level, and the whole network structure has to have a pyramid structure As the size of the network grows, there is a problem that the upper level members (consumers) almost monopolize the profits and the lower level members are unable to make profit.

In other words, network marketing can be effectively operated at an early stage, but as the scale of the network grows, lower-level members are less likely to earn profits, resulting in less marketing (sales) activities of lower- The inflow of low-level members gradually decreases. This network marketing can maintain the network structure only by the steady flow of low-level members. As the network grows to a certain size, the lower level memberships are gradually decreased and the network becomes harder to maintain The network collapses.

KR 10-0825204 B1 (2008.04.18.)

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a network marketing method capable of providing stable benefits to members registered in a network.

According to an aspect of the present invention, there is provided a network marketing method for a service that requires a user to pay a service fee at a predetermined period, the method comprising: A first network structure forming step of forming a first network structure in the form of a pyramid having a member of a level; A first point providing step in which, in the first network structure, a lower-level member provides a point to a higher-level member corresponding to a predetermined ratio of the cost for the service; And a network structure member for forming a network structure by moving the member of the highest level to the lowest level and moving the member of the next higher level to the highest level when the member of the highest level is provided from the members of the lower level, Forming step; And a second point providing step of providing a member at a lower level in the first network structure of the network structure reforming step to a higher level member at a point corresponding to a predetermined rate of cost for the service, .

The network marketing method according to the present invention can fairly provide benefits (points) to members joining the network, thereby keeping the network stable while preventing a small number of high-level members from monopolizing the benefits.

1 is a block diagram of a conventional network marketing method
2 is a flowchart of a network marketing method according to the present invention
FIGS. 3 to 5 are diagrams of a first network structure of a network marketing method according to the present invention
6 and 7 are diagrams of a second network structure of a network marketing method according to the present invention

Hereinafter, a network marketing method according to the present invention will be described in detail with reference to the accompanying drawings.

2 is a flowchart of a network marketing method according to the present invention. A first network structure forming step (S10) of forming a first network structure of a pyramid type in which a member having the highest registration is the highest level member based on a registration order for a service; A first point providing step (S20) of providing a member of a lower level in a first network structure to a member of a higher level level, the point corresponding to a predetermined rate of cost for the service; When a member of a top level receives a point of a predetermined reference value or more from members of a lower level and the member of the highest level receives a point of a predetermined reference value or more from members of a lower level, the member of the highest level is moved to the lowest level A network structure reformation step (S30) of forming a network structure by moving a member of the next higher level to the highest level; And a second point providing step (S40) of providing a member of a lower level in the first network structure of the network structure reconstruction step (S30) to a higher level member at a point corresponding to a predetermined ratio of cost for the service .

The present invention as described above is applied to a service that requires payment of a service fee at a predetermined cycle. Examples of the service include a service using a communication network of a communication company such as a cellular phone, and a water purifier rental service.

FIGS. 3 and 5 are block diagrams of a first network structure of a network marketing method according to the present invention, and FIGS. 6 and 7 are block diagrams of a second network structure of a network marketing method according to the present invention. 3 to 7, a network marketing method according to the present invention will be described. In FIG. 3 to FIG. 7, for convenience, it is assumed that there are 1 to 15 members in the order of registration for the service, but the number is not limited to only one example. 3 to 7 exemplify a pyramid structure of a binary form (members of the immediate lower level are composed of two members). It is not limited to the pyramid structure of the binary form, but the number of members of the immediate lower level There is no limitation.

(1) First network structure forming step (S10): The first network structure forming step (S10) is a step of forming a first network structure of a pyramid type . For example, when a new cell phone is purchased and a new subscriber is added to the service provider, the first, second, and third to fifteen members are registered in the order of registration (subscription) Can be listed. At this time, as shown in FIG. 2, the first member is made to be the highest level member, the second and third members are positioned as members of the direct lower level next to the first member, and the second member 4 and 5 members are located, and members 6 and 7 are positioned as members of the direct lower level of the member 3, and the lower levels of members 4 to 7 are positioned in the same manner to form a pyramidal form 1 network structure. This first type of network structure is the same as the pyramid structure in a general network marketing method.

(2) Providing a first point (S20): In the above first network structure, a lower level member provides a point corresponding to a predetermined ratio of the cost for the service to a higher level member (S20). In the case of FIG. 3, for example, the first member at the top level is provided with points corresponding to a predetermined ratio of the cost for the service from the second member and the third member. A point may be a point that can be cashed later, and a predetermined amount may be paid immediately instead of a point. In addition, the member 1 can receive not only the members 2 and 3 but also members 4 to 7 who are direct members of the lower level of the members 2 and 3, The points corresponding to the predetermined ratio may be provided from members # 8 to # 15 who are members of the direct lower level of the member # 1.

For example, if you pay a monthly fee for a mobile phone, the top-level member # 1 will receive points equal to 10% of the cell phone usage fee for members # 2 and # 3. In addition, you can get a fixed point instead of 10% of the cell phone usage fee, and you can get the right amount for the point instead of the point.

(3) Reforming the network structure (S30): When the member of the highest level receives the points of the predetermined level or more from the members of the lower level, the member of the highest level is moved to the lowest level and the member of the next level is moved to the highest level And reforming the network structure.

For example, if a top-level member receives points from a lower-level member at a predetermined level or more, the top-level member is positioned next to the latest member in the registration, and the member whose registration order is next to the top- The first network structure can be formed as a top-level member as a top-level member, and the first network structure thus reconstructed is shown in FIG. In other words, the member having the second registration order becomes the top-level member and the member who was the top-level member moves to the lowest level by going through the network structure reforming step S30.

When a member whose registration order is second is provided with a point having a predetermined reference value or more, the member having the second highest registration order is ranked according to the criterion of placing the highest ranking member next to the latest registered member, And a new first network structure in which the member having the third registration order is located at the highest level is formed. The first network structure in which the members whose registration order is thus the third is located at the highest level and is regenerated is shown in FIG.

(4) Second Point Providing Step (S40): The second point providing step (S40) can be regarded as a repetition of the first point providing step (S20). In the first network structure of the network structure reforming step (S30) Is a step in which a member of the service provider provides a member of a higher level with a point corresponding to a predetermined ratio of the cost for the service. That is, in the case of FIG. 3, the second member is the highest level member, so the second member is provided with points corresponding to a predetermined ratio of the cost for the service from the third member and the fourth member. In this case, the points may be points that can be cashed later, and a predetermined amount may be paid immediately instead of the points.

The network marketing method according to the present invention may have a circulation structure by repeating the network structure reformation step S30 and the second point providing step S40 after the second point providing step S40. That is, the first network structure according to the present invention has a cyclic structure by moving the top-level member to the lowest-level member and moving the member of the second-highest level to the top-level member. Therefore, even if the member is the lowest level member over the period, the first network structure can be circulated to become the member of the highest level, thereby providing the same point as the member of the first highest level.

In addition, the network marketing method according to the present invention scales the registration order, recommendation number, and service usage fee of a service when forming a pyramid-like network structure in the network structure forming step (S10) As a top-level member, a pyramid-like network structure can be formed.

That is, you can list members 1, 2, and 3 through 15 in the order of highest score. At this time, as shown in FIG. 2, the first member is made to be the highest level member, the second and third members are positioned as members of the direct lower level next to the first member, and the second member 4 and 5 members are located at the lower level of the member 3, and members 6 and 7 are positioned at the lower level members of the member 3, and the lower level of the members 4 to 7 is positioned in the same manner, Structure can be made.

At this time, in the network structure reconstitution step S30, when the highest level member is provided with the points higher than the predetermined reference level from the lower level members, the highest level member is positioned next to the member having the lowest score, It is desirable to form a network structure with members having the next highest score as members at the highest level.

In this way, not only the order of service registration but also the number of referrers and service use charges can be scored, and the member having the highest score based on the score can be made a member at the top level level, thereby making the member more motivated.

Further, the network marketing method according to the present invention may further include a second network structure forming step (S25) performed after the first point providing step (S20).

In the second network structure forming step S25, after the first point providing step S20, the registration is performed based on the reverse order of the registration order for the service when the predetermined period is over and over (if a predetermined period has elapsed and a new cycle arrives) And the second member structure of the pyramid type is formed with the latest member as the highest level member. For example, in FIG. 6, the member having the last registration order (member # 15) can be re-formed as a top-level member.

At this time, the time for forming the second network structure may be, for example, according to the period of paying the cost of the service. Taking the case of monthly payment of mobile phone charges as an example, a network structure can be formed based on the reverse order of registration every month. In this case, the order of the members from No. 1 to No. 15 is not based only on the reverse order of registration, but the number of referrers and the service use fee are scored and the order of the members can be arranged in the order of the highest score.

That is, the present invention includes the second network structure forming step (S25) so that the first network structure and the second network structure are simultaneously obtained. When the network structure reconstruction step S30 and the second point providing step S40 are performed in the state having the first network structure and the second network structure, Level member to a lowest level by providing points corresponding to a predetermined ratio of cost to the highest level member in the second network structure. FIG. 7 shows a structure in which the member 15 in the second network structure satisfies a predetermined reference value or more and moves to the lowest level member, and the member 14 in the second network structure moves to the highest level.

The present invention can equally distribute points to members having a network structure even by a circulation structure for moving a highest level member satisfying a predetermined point to a lowest level in the first network structure, It takes a long time to be distributed. However, by circulating the first and second network structures in a state in which the present invention simultaneously includes the first network structure in which registration is performed and the second network structure in the reverse order of the registration order, the points are distributed equally to the members constituting the network structure Time can be shortened.

As described above, according to the network marketing method of the present invention, a top level member is moved to a lowest level member, and a member of a lower level is moved to a top level member, Even if you are a member at the top level over time. This cyclical structure allows a small number of high-level members to monopolize benefits, rather than distributing benefits evenly across the membership of the network, thereby ensuring that the network remains stable.

1: 1 member 2: 2 member
3: 3 members 4: 4 members
5: 5 members 6: 6 members
7: 7 member 8: 8 member
9: 9 member 10: 10 member
11: 11 member 12: 12 member
13: 13 members 14: 14 members
15: 15 members

Claims

A network marketing method of a service that requires payment of a service fee at a predetermined cycle,
A first network structure forming step (S10) of forming a first network structure of a pyramid type in which a member having the highest registration order is a top-level member based on a registration order for the service;
A first point providing step (S20) of providing a member at a lower level in the first network structure to a member at a higher level, the point corresponding to a predetermined ratio of the cost for the service;
Level member to a lowest level when the member of the highest level is provided by the members of the lower level and members of the lower level are moved from the members of the highest level to the lowest level, A structure remodeling step (S30) and
And a second point providing step (S40) in which a member of a lower level in the first network structure of the network structure reforming step (S30) provides a point of a higher level member to a point corresponding to a predetermined ratio of the cost for the service The network marketing method comprising:

The method according to claim 1,
In the first network structure forming step (S10), the registration procedure, recommendation number, and service use fee for the service are scored, and a member having the highest score on the basis of the score is regarded as a top-level member, 1 network structure,
When the member of the highest level is provided from the members of the lower level, the member of the highest level is moved to the lowest level and the member of the next level is moved to the highest level Level to re-establish the first network structure.

The method according to claim 1 or 2,
(S30) and a second point providing step (S40) are repeated after the second point providing step (S40).

The method according to claim 1,
After the first point providing step S20,
And a second network structure forming step (S25) of forming a pyramid-like second network structure with the members whose registration is latest on the basis of the reverse order of the registration order for the service when the predetermined period passes, as members of the highest level and,
If the highest level member of the first and second network structures is provided with members having a predetermined reference value or higher from the lower level members in the network structure reformation step (S30), the highest level of the first and second network structures Moves the members of the second level to the lowest level, moves the members of the second level to the highest level to re-form the first and second network structures,
Wherein in the second point providing step (S40), a lower level member of the first and second network structures provides a point to a member of a higher level corresponding to a predetermined ratio of the cost for the service Marketing methods.