KR20170034527A - How to analyze price information of competitors using web logs - Google Patents
How to analyze price information of competitors using web logs Download PDFInfo
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- KR20170034527A KR20170034527A KR1020150132893A KR20150132893A KR20170034527A KR 20170034527 A KR20170034527 A KR 20170034527A KR 1020150132893 A KR1020150132893 A KR 1020150132893A KR 20150132893 A KR20150132893 A KR 20150132893A KR 20170034527 A KR20170034527 A KR 20170034527A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0206—Price or cost determination based on market factors
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0283—Price estimation or determination
Abstract
The present invention relates to the collection of shopping mall price information that integrates weblog analysis. It analyzes price information based on log information of competitors inputted through the web, and provides a web log for price analysis so as to cope with price fluctuation and price strategy It is a method of price information analysis of competitors using.
A method for analyzing price information according to an embodiment of the present invention includes a data collecting step of crawling web log data, information of competitors, product information, price information, and the like; and inputting collected information, And a report generating step of analyzing the data.
Description
The present invention relates to a shopping mall price information analysis using web log information, and more particularly, to a method for checking price information of a shopping mall competitor registered in an online marketplace and then checking the information in real time after processing.
The modern Internet has evolved at a remarkable pace, and as a result, the boundaries of offline and online have become obscure and a new consumption structure has emerged. As a result, price information became the biggest factor in the purchase of goods, and the communication vendors who sell products through online became the biggest strategy to collect and respond to competitors' price information due to online distribution without geographical limitation .
Current telecom vendors have been doing simple repetitive labor for more than 4 hours a day collecting price information of competitors through Internet search, which leads to a decrease in profit due to the inefficiency of wasting time and labor.
Especially, price information of a shopping mall published in an online marketplace differs from the actual price and the exhibition price depending on whether the option is set or not, so it takes more time to find actual product information.
An object of the present invention is to provide price information of a product by analyzing a web log price information of a competitor in an easy-to-view graph and table to facilitate price response of a shopping mall, and to provide information necessary for establishing a product pricing policy.
A data parallel analysis method according to an embodiment of the present invention includes: a data collection step of collecting data by crawling price information of a competitor provided on an online marketplace through a web log; And a report generating step of generating a report by sending the data from the data transmitting step.
The data collection step of the data parallel analysis method according to the embodiment of the present invention includes extracting, converting and then loading web resources such as competitor information, commodity price information, option prices, and the like, Correcting and filtering the server time from the log, identifying the transaction, processing the main analysis items, and sending the result to the web house.
The report generation step of the data parallel analysis method according to the embodiment of the present invention includes a step of generating a report through the data analysis tool and the reporting tool.
The step of generating a report of the data parallel analysis method according to an embodiment of the present invention includes a step of determining a target to be changed in price based on a report on price information of a competitor.
The step of generating a report of the data parallel analysis method according to an embodiment of the present invention includes a step of analyzing a web log of an online marketplace's competitive product to determine a price fluctuation target.
Therefore, the price information analysis method according to the embodiment of the present invention facilitates the price policy and price response of the shopping mall by providing the price information of the competitor of the shopping mall using the online marketplace, and simplifies and automates It saves waste of time and manpower.
In addition, the price information analysis method according to the embodiment of the present invention provides substantial price information including price information to which an option price is applied.
Also, in the price information analysis method according to the embodiment of the present invention, in the case of a shopping mall MD having diversified sales channels, price information of competitors can be quickly responded, so that the efficiency improvement at a considerably higher price than the existing manual work is expected.
The effects of the present invention are not limited to those mentioned above, and other solutions not mentioned may be clearly understood by those skilled in the art from the following description.
FIG. 1 is a flowchart illustrating an operation of a method for analyzing price information using a weblog according to the present invention.
A pricing information analysis method according to an embodiment of the present invention includes a data collection step of analyzing product information of a competitor company and a web server log for collecting information of various logs and extracting meaningful information, A data sending step of sending the data to the respective servers after being input into the web house; and a report generating step of sending the data from the data sending step and generating a report.
In addition, the data collection step may include extracting and converting the information of the competitor, information on the price of the commodity, option price, and the like, and then sending the converted information to the web house, and preserving and filtering the server time from the plurality of web server logs Identifying the transaction, processing the main analysis items, and sending the result to the web house.
The report generation step may include generating a report through the information analysis tool and the reporting tool.
The report generating step may include analyzing a behavior of a customer who visited the web to determine a price change.
Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a flowchart illustrating an operation of a method for analyzing price information using a weblog according to the present invention.
As shown in FIG. 1, a method for analyzing price information using a weblog according to an embodiment of the present invention includes a data collection step of extracting pricing data of a plurality of competitors and products and analyzing a web server log, A data sending step of sending the data collected in the step to the web house and then sending each information, and a report writing step of sending the data from the data sending step and creating a report.
The data collection step includes extracting, converting and then loading web data such as competitor information, commodity price, and option prices, and sending the web data to a web house; and correcting and filtering the server time from various web server logs, Processing the main analysis items, and sending the results to the web house.
Analytics results are written in basic reports and can be verified, resulting in a detailed report analyzing the competitor's pricing information.
In the report creation stage, the data gathered in the web house is created through the data analysis tool (OLAP), the data analysis query machine, and the reporting tool, and the data analysis tool is operated by the data analysis tool. These results are provided in the data analysis query as they occur. Analysis of reporting items through data analysis tools is provided as a reporting tool to create reports.
As described above, the pricing information analysis method according to the embodiment of the present invention includes: a data collection step of collecting data by crawling price information of a competitor provided in an online marketplace through a web log; A step of sending the data to the web house after the data is input to the web site and a step of generating the report to send the data from the data sending step; It is understood that the basic technical idea is to provide the information necessary for establishing the pricing policy of the commodity by facilitating the price response of the shopping mall by providing it.
The embodiments and the accompanying drawings described in the present specification are merely illustrative of some of the technical ideas included in the present invention. Therefore, it is to be understood that the embodiments disclosed herein are not for purposes of limiting the technical idea of the present invention, but rather are not intended to limit the scope of the technical idea of the present invention. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (5)
Wherein the data collection step comprises:
Extracting and converting the web data such as competitor information, commodity price information, option price, etc., and then sending the converted web data to the web house; and correcting and filtering the server time from the plurality of web server logs, And transmitting the result to the web house. The method of analyzing the price information of the competitor using the weblog.
In the report generation step,
And generating a report through the data analyzing tool and the reporting tool using the data transmitted to the web house.
In the report generation step,
And a step of determining a target to be changed in price based on a report on the price information of the competitor.
In the report generation step,
And analyzing a web log of the competitive product of the online marketplace to determine a price fluctuation target.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150132893A KR20170034527A (en) | 2015-09-21 | 2015-09-21 | How to analyze price information of competitors using web logs |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020150132893A KR20170034527A (en) | 2015-09-21 | 2015-09-21 | How to analyze price information of competitors using web logs |
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| Publication Number | Publication Date |
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| KR20170034527A true KR20170034527A (en) | 2017-03-29 |
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| Application Number | Title | Priority Date | Filing Date |
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| KR1020150132893A KR20170034527A (en) | 2015-09-21 | 2015-09-21 | How to analyze price information of competitors using web logs |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20190081571A (en) | 2017-12-29 | 2019-07-09 | 주식회사 플레이오토 | Method and server for recommending online sales channel on online shoppingmall intergrated management system |
| WO2021153867A1 (en) * | 2020-01-29 | 2021-08-05 | 뉴21커뮤니티(주) | Integrated open market management system using search keyword |
-
2015
- 2015-09-21 KR KR1020150132893A patent/KR20170034527A/en unknown
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20190081571A (en) | 2017-12-29 | 2019-07-09 | 주식회사 플레이오토 | Method and server for recommending online sales channel on online shoppingmall intergrated management system |
| WO2021153867A1 (en) * | 2020-01-29 | 2021-08-05 | 뉴21커뮤니티(주) | Integrated open market management system using search keyword |
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