KR20170029970A - Mobile commerce service device, mobile commerce service method based on ultrasonic wave transmitter/receiver and computer readable medium having computer program recorded thereon - Google Patents

Abstract

The present invention relates to a mobile commerce service apparatus, a mobile commerce service method using an ultrasonic wave transmitting and receiving device, and a recording medium having a computer program recorded thereon. The mobile commerce service apparatus can measure the location of a user device several times by using an ultrasonic wave transmitting and receiving device, and a BLE module and provide a mobile commerce service to the user device located in a mobile commerce service providing area based on the measured location information, thereby providing customized information needed when a user makes a payment for purchasing a product to the user individually through the user device based on a mobile terminal.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile commerce service device, a mobile commerce service method using an ultrasonic transmission / reception device, and a recording medium on which a computer program is recorded.

The present invention relates to a mobile commerce service apparatus, a mobile commerce service method using an ultrasonic transmission / reception apparatus, and a recording medium on which a computer program is recorded. In particular, A mobile commerce service apparatus for providing a mobile commerce service, a mobile commerce service method using an ultrasonic transmission / reception apparatus, and a recording medium on which a computer program is recorded.

With the rapid development and utilization of ICT (Information and Communication Technology) technology, various services and systems converge rapidly. ICT technology through GPS (Global Positioning System) and Wi-Fi (Wireless Fidelity) has been applied to real life through combining performance enhancement of personal devices and development of location analysis technology. Especially, domestic and foreign companies provided location services for indoor space through IT technology.

These technologies include GPS, Wireless Local Area Network (WLAN), Ultra Wideband (UWB), and Bluetooth technology. GPS provides location information based on the global coordinate system in the outdoor environment, but it is impossible to provide location information in the indoor and urban densely populated areas.

In case of WPS (Wi-Fi Positioning System), it is known that the error range is about 5m by using WLAN-based positioning technology and estimating the terminal position using Wi-Fi router installed in each place. Because UWB uses impulse, it spreads bandwidth and occupies a lot of bandwidth, which can cause interference to other wireless communication systems that are used. However, distance measurement between APs without obstacle interference results in relatively accurate distance, but error range increases as obstacles increase and distance increases.

A recently used technology is a beacon based on BLE (Bluetooth Low Energy). The BLE beacon is characterized by the fact that the battery consumption of smart mobile device is less than that of the existing Bluetooth protocol, and even if the user takes no action, the beacon can automatically detect the position of the user and provide related services. Such BLE beacons are the most remarkable technology for positioning the IPS in the future, but current technologies may be difficult to provide accurate location services with a single technology.

Korean Patent Laid-Open No. 10-2013-041166 [Title: Positioning Wireless Terminal, Positioning System and Method Using It, Positioning Apparatus and Method]

It is an object of the present invention to provide a mobile commerce service for determining the location of a user device based on an ultrasonic transmitter / receiver and a BLE module to provide a mobile commerce service to a user device located in a specific area (or mobile commerce service area) A mobile commerce service method using the ultrasonic transmission / reception device, and a recording medium on which a computer program is recorded.

It is another object of the present invention to provide a mobile commerce service apparatus for reducing the probability of occurrence of collision for communication between a user apparatus and an ultrasonic transmitter / ultrasonic receiver and preventing redundant provision of unnecessary mobile commerce service information, a mobile commerce service method using an ultrasonic transmission / And a recording medium on which a computer program is recorded.

An apparatus for providing a mobile commerce service according to an exemplary embodiment of the present invention includes an input unit for receiving mobile commerce service information to be provided to a user apparatus located within a mobile commerce service area; A communication unit for receiving location information of a user equipment located in a mobile commerce service area and identification information of a user equipment from an ultrasonic transceiver including an ultrasonic transmitter and an ultrasonic receiver; And a controller for providing mobile commerce service information to the user device based on the location information and the identification information.

As one example related to the present invention, the position information is acquired based on a plurality of position determination procedures, and the plurality of position determination procedures include a primary position determination procedure, a secondary position determination procedure, a tertiary position determination procedure, The position determining procedure determines the primary position information of the user apparatus based on the transmission of the first ultrasonic signal of the ultrasonic transmitter and the reception of the reflection signal of the first ultrasonic signal of the ultrasonic receiver. Based on the reception of the user equipment identification signal including the transmission of the second ultrasonic signal and the duplicate ultrasonic signal for the second ultrasonic signal of the ultrasonic receiver and the identification information of the user equipment, And the tertiary position determination procedure is performed by a first BLE (bluetooth low energy) module of the ultrasonic transmitter / Based on the synchronization between the second BLE modules of the device, BLE communication can be used to determine the tertiary location information of the user device.

As an example related to the present invention, the duplicate ultrasound signal is a signal having the same characteristics as the second ultrasound signal generated by the duplication procedure of the user apparatus after the reception of the second ultrasound signal through the microphone of the user apparatus, Lt; / RTI >

As an example related to the present invention, the synchronization between the first BLE module and the second BLE module is primarily determined based on global positioning system (GPS), and when GPS-based synchronization is not performed, And an internet protocol service profile (IPSP) between the first BLE module and the second BLE module.

As an example related to the present invention, the control unit may be configured to allow the user device to send a mobile commerce service to the mobile device in consideration of a time, a transmission period of the mobile commerce service information and a maximum transmission number of the mobile commerce service information, It is possible to determine whether to transmit the service information.

The first location of the user equipment in the mobile commerce service area based on the transmission of the first ultrasonic signal of the ultrasonic transmitter installed in the store according to the embodiment of the present invention and the reception of the reflection signal of the first ultrasonic signal of the ultrasonic receiver installed in the store, Determining information; Based on the reception of the user equipment identification signal including the transmission of the second ultrasonic signal of the ultrasonic transmitter and the identification of the user equipment and the duplicate ultrasonic signal for the second ultrasonic signal of the ultrasonic receiver, Determining location information and identification information of the user equipment; Determining third position information of the user device using BLE communication based on synchronization between a first BLE module of a ultrasonic transmitter / ultrasonic receiver and a second BLE module of a user device; And transmitting the primary location information, the secondary location information, and the tertiary location information to the mobile commerce service providing apparatus for transmitting the mobile commerce service information to the user apparatus.

As an example related to the present invention, the duplicate ultrasound signal is a signal having the same characteristics as the second ultrasonic signal generated by the user device after the reception of the second ultrasonic signal through the microphone of the user device, The synchronization between the first BLE module and the second BLE module is primarily determined based on global positioning system (GPS), and if GPS-based synchronization is not performed, ). ≪ / RTI >

As an example related to the present invention, a mobile commerce service providing apparatus determines a rating of mobile commerce service information to be transmitted to a user apparatus based on identification information, and transmits mobile commerce service information corresponding to a rating according to the identification information to a user apparatus .

As an example related to the present invention, a mobile commerce service providing apparatus can determine a transmission period of mobile commerce service information based on the number of user apparatuses located within a mobile commerce service area.

A computer program for carrying out the method according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The present invention determines the location of a user device based on a plurality of location determination procedures and transmits mobile commerce service information to a user device located in a mobile commerce service area (for example, a POS, a threshold area based on a sales area) The user receives the mobile commerce service information through the user device prior to the settlement procedure for the commodity and proceeds with the settlement procedure based on the provided mobile commerce service information, It is possible to provide a benefit to the user by providing it without oral communication of the clerk, and the clerk can effect a quick payment process for the product purchased by the user.

In addition, the present invention reduces resource conflicts between the user equipment and the in-store communication device by reducing resource allocation for communication based on the number of user equipments located in the mobile commerce service area in the store in the user equipment, To the user device.

In addition, the present invention can reduce the number of unnecessary communications between the user device and the mobile commerce server by limiting the provision of the mobile commerce service information to the user device when the mobile commerce service information is provided from the mobile commerce server to the user device Also, it is possible to increase the efficiency of communication resource utilization by determining a separate target user device even within the mobile commerce service area in the store and transmitting the mobile commerce service information only to the target user device requiring the mobile commerce service information.

1 is a conceptual diagram illustrating a configuration of a communication system according to an embodiment of the present invention.
2 is a flowchart illustrating a primary position determination procedure and a secondary position determination procedure according to an embodiment of the present invention.
3 is a flowchart illustrating a secondary position determination procedure according to an embodiment of the present invention.
4 is a flowchart illustrating a tertiary position determination procedure according to an embodiment of the present invention.
5 is a conceptual diagram illustrating an ultrasonic distance measuring method according to an embodiment of the present invention.
6 is a conceptual diagram showing a duplicate ultrasound signal according to an embodiment of the present invention
7 is a conceptual diagram illustrating a third-order position determination procedure according to an embodiment of the present invention.
8 is a conceptual diagram illustrating a method of generating an ultrasonic signal according to an embodiment of the present invention.
9 is a conceptual diagram illustrating an operation of a mobile commerce service providing apparatus according to an embodiment of the present invention.
10 is a conceptual diagram illustrating a method for determining a target user equipment to which mobile commerce service information is to be transmitted according to an embodiment of the present invention.
11 is a block diagram illustrating a mobile commerce service providing apparatus according to an embodiment of the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms that can be understood by a person skilled in the art can be properly understood. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. The term "comprising" or "comprising" or the like in the present invention should not be construed as necessarily including the various elements or steps described in the invention, Or may further include additional components or steps.

Furthermore, terms including ordinals such as first, second, etc. used in the present invention can be used to describe elements, but the elements should not be limited by terms. Terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

There is a growing need for services such as point of sale (POS) devices in mobile commerce or promotion for close customers within 5 meters from the sales floor. Specifically, in mobile commerce, various services such as providing coupons for close customers within a certain distance (for example, 5 meters) from a POS device or a sales kiosk, discount card information providing service, There is a growing need to provide for

So far, there is no satisfactory technology for determining the user's location information at a close distance based on a smartphone. Hereinafter, an embodiment of the present invention discloses a proximity distance determination technique using ultrasonic waves and BLE (blue tooth low energy).

Hereinafter, in an embodiment of the present invention, the user device (or terminal) may be a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA) Multimedia Player) terminal, a telematics terminal, a navigation terminal, a personal computer, a notebook computer, a slate PC, a tablet PC, an ultrabook, a wearable device Wearable Device, for example, a Smartwatch, a Smart Glass, a Head Mounted Display (HMD), etc.), a WiBro terminal, and the like.

1 is a conceptual diagram illustrating a configuration of a communication system according to an embodiment of the present invention.

In FIG. 1, a mobile commerce technology using ultrasonic waves and BLE is disclosed.

Referring to FIG. 1, an ultrasonic transmitter and an ultrasonic receiver may be implemented in a store. The ultrasonic transmitter and the ultrasonic receiver 100 may be beacon devices. The ultrasonic transmitter and the ultrasonic receiver 100 can primarily perform a primary position determination procedure for determining a position of a user in a store. The position determination method based on ultrasonic technology has a high accuracy enough to have an error range of several tens cm. In the primary position determination procedure, the ultrasound transmitter and ultrasound receiver 100 transmit and receive ultrasound signals to determine the location of a user (or user device 140) located within a critical distance (or critical area) It can be judged. Specifically, an ultrasound transmitter and an ultrasound receiver 100 are installed in a POS (point of sale) apparatus or a sales unit located in a store, and a primary position determination procedure using ultrasound can be performed.

The ultrasound signal transmitted by the ultrasound transmitter may be reflected by the user located within the critical distance (or critical region) and received by the ultrasound receiver. The ultrasonic receiver can determine the position of the user based on the transmission time and the reception time of the ultrasonic signal. The user's primary position information determined by the ultrasonic receiver can be transmitted to the mobile commerce service providing apparatus. The mobile commerce service providing apparatus 120 may be implemented to manage the user's primary location information and to provide a service according to the user's primary location information.

After the primary position determination based on the ultrasonic transmitter / ultrasonic receiver 100, a secondary position determination procedure based primarily on the ultrasonic transmitter / ultrasonic receiver 100 and the user device (e.g., smartphone) Can be performed. The secondary position determination procedure may be performed if it is determined that the user is located within the critical distance (or critical region) as a result of the primary position determination.

Ultrasonic transmitter / ultrasound receiver 100 and user device 140 may be used for secondary position determination. Specifically, the ultrasonic transmitter can transmit an ultrasonic signal. The user equipment may receive the ultrasound signals transmitted by the ultrasound transmitter based on the microphones of the user equipment. More specifically, when a mobile commerce application for a mobile commerce service is installed in a user device, an ultrasonic signal transmitted by an ultrasonic transmitter can be received through a microphone. When receiving the ultrasonic signal, the user device 140 may generate the same ultrasonic signal as the ultrasonic signal received in response to the received ultrasonic signal, and transmit the ultrasonic signal to the ultrasonic receiver. The ultrasound signal having the same characteristics as the received ultrasound signal generated by the user device 140 may be expressed by the term " replica ultrasound signal ".

In addition, the user device 140 may periodically transmit a signal including identification information of the user device 140 as well as a duplicate ultrasound signal. The signal including the identification information of the user device 140 may be expressed in terms of a user device identification signal and the identification information of the user device 140 may be a telephone number of the user device 140 or a separately set user device And an identifier (ID) of the terminal 140. The user equipment identification signal may be an ultrasonic signal having the same characteristics, and may further include identification information of the user device 140 in addition to the ultrasonic signal. For example, the user device 140 may alternately transmit the duplicate ultrasound signal and the user equipment identification signal. The duplicate ultrasound signal and the user equipment identification signal may be transmitted through the speaker of the user device 140. The cloned ultrasonic signal and the user equipment identification signal may be received by an ultrasonic receiver.

The duplicate ultrasound signal may include identification information of the user device 140. [ That is, the duplicated ultrasound signal may be a signal including information such as a telephone number of the user device 140 or an identifier (ID) of a user device (or user) 140 separately set in the received ultrasound signal, .

In the secondary position determination procedure, the ultrasound receiver determines the position of the user device 140 based on the ultrasound signal and the user device identification signal, and transmits the secondary position information of the user device 140 to the mobile commerce service providing device 120 . The position information of the user device in the secondary position determination procedure may be determined in consideration of the time for generation of the duplicate ultrasound signal of the user device 140 and the time for generation of the user device identification signal. In the secondary position determination procedure, the ultrasound receiver may acquire user identification information based on the user equipment identification signal and transmit the identification information to the mobile commerce service providing apparatus 120. The mobile commerce service providing apparatus 120 may provide the mobile commerce service to the user through the user apparatus 140 based on the secondary position information of the user apparatus 140 and the identification information of the user.

Thereafter, a tertiary position determination procedure may be performed to synchronize the BLE implemented in the user device 140 and the BLE implemented in the ultrasonic transmitter / ultrasonic receiver 100 and to determine the position information of the user device 140 in a tertiary manner have.

In the tertiary position determination procedure, the synchronization of the BLE module of the ultrasonic transmitter / ultrasonic receiver 100 with the BLE module of the user device 140 and the determination of the position of the user device 140 based on the BLE can be performed have. Synchronization can be performed to synchronize the BLE module implemented in the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 (or the separately implemented BLE module) based on the external GPS . If external GPS-based synchronization is not possible, time synchronization may be possible using the internet protocol service profile (IPSP) of the BLE based on the absolute time of the user device 140. The user device 140 may transmit a signal for time synchronization via the speaker of the user device 140. [ After synchronization, the location determination of the user device 140 may be performed based on the BLE module.

2 is a flowchart illustrating a primary position determination procedure and a secondary position determination procedure according to an embodiment of the present invention.

2, a method for a primary position determination procedure and a secondary position determination procedure is disclosed.

Referring to FIG. 2, a primary position determination procedure is performed to determine the presence of a user located within a predetermined distance (within a mobile commerce service area) based on a POS or a kiosk in a store (operation S200).

An ultrasonic transmitter and an ultrasonic receiver 100 may be implemented in the store. The ultrasonic transmitter and the ultrasonic receiver 100 can primarily perform a primary position determination procedure for determining a position of a user in a store. In the primary position determining procedure, the ultrasonic transmitter and the ultrasonic receiver 100 may transmit and receive ultrasonic signals to determine a position of a user located within a critical region (or a mobile commerce service region) based on a specific position in the store. Specifically, an ultrasound transmitter and a receiver 100 may be installed in a point of sale (POS) apparatus or a sales department located in a store, and a primary position determination procedure using ultrasonic waves may be performed. The position information of the user generated as a result of the primary position determination procedure may be transmitted to the mobile commerce service providing apparatus 120.

A secondary position determination procedure is performed (step S210).

After secondary position determination based on the ultrasonic transmitter / ultrasonic receiver 100, a secondary position determination procedure based primarily on the ultrasonic transmitter / ultrasonic receiver 100 and the user device (e.g., smartphone) Can be performed. In the secondary position determination procedure, the ultrasonic transmitter can transmit an ultrasonic signal. The user device 140 may receive the ultrasound signal and re-transmit the replicated ultrasound signal. In addition, the user device 140 may transmit a user equipment identification signal including identification information of the user device 140. The position information of the user generated as a result of the secondary position determination procedure may be transmitted to the mobile commerce service providing apparatus 120.

It is determined whether the BLE is synchronized (step S220).

The temporal synchronization between the BLE module implemented in the user device 140, the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 (or the BLE device implemented in a separate store) to perform the tertiary position determination procedure It is possible to judge whether or not it is not. If synchronization is not established between BLE modules, time synchronization based on IPSP of GPS, BLE can be performed.

A tertiary position determination procedure is performed (step S230).

In the tertiary position determination procedure, position determination of the user device 140 may be performed based on the BLE module after synchronization.

3 is a flowchart illustrating a secondary position determination procedure according to an embodiment of the present invention.

3, the secondary position determination procedure of the user device 140 is specifically disclosed.

Referring to FIG. 3, when the ultrasonic signal is detected, the user device 140 can execute the installed mobile commerce application (step S300).

When the mobile commerce application is executed, the user device 140 can receive the ultrasonic signal transmitted by the ultrasonic transmitter through the microphone (step S310).

The user device 140 may transmit a duplicate ultrasound signal and a user equipment identification signal replicating an ultrasonic signal through a speaker (step S320).

The cloned ultrasound signal may include identification information of the user device 140. The duplicate ultrasound signal may be a signal including information such as the telephone number of the user device 140 or an identifier (ID) of the user device (or user) 140 that is separately set in the received ultrasound signal rather than a simple replica signal. Or the user device 140 may periodically transmit a user equipment identification signal including the duplicate ultrasound signal and the identification information of the user device 140. [

4 is a flowchart illustrating a tertiary position determination procedure according to an embodiment of the present invention.

4, a procedure for determining the tertiary position of the user device 140 will be described in detail.

Referring to FIG. 4, in the tertiary position determination procedure, it is possible to determine whether or not the BLE module of the user device 140 and the BLE module in the ultrasonic transmitter / ultrasonic receiver 100 are synchronized (step S400).

The location of the user device 140 may be measured based on the communication between the BLE module of the user device 140 and the BLE module within the ultrasonic transmitter / ultrasonic receiver 100 (step S440).

If synchronization is not performed, it is determined whether GPS-based synchronization is possible (step S410).

If GPS-based synchronization is possible, a GPS-based synchronization procedure is performed (step S420).

The time synchronization between the BLE module of the user device 140 and the BLE module within the ultrasonic transmitter / ultrasonic receiver 100 can be adjusted based on the GPS.

If GPS-based synchronization is not possible, an IPSP-based synchronization procedure is performed (step S430).

The time synchronization between the BLE module of the user device 140 and the BLE module within the ultrasonic transmitter / ultrasonic receiver 100 can be adjusted based on the IPSP.

After synchronization is complete, the location of the user device 140 may be measured based on communication between the BLE module of the user device 140 and the BLE module within the ultrasonic transmitter / ultrasonic receiver 100 (step S440).

The user device 140 may transmit the BLE signal and may determine the location of the user device 140 based on the communication between the BLE module of the user device 140 and the BLE module of the ultrasonic transmitter / Information can be obtained.

5 is a conceptual diagram illustrating an ultrasonic distance measuring method according to an embodiment of the present invention.

 Referring to FIG. 5, an ultrasonic transmitter can transmit an ultrasonic signal by generating a predetermined number of tones in a specific ultrasonic frequency band (for example, 30 kHz).

If a situation without an obstacle is assumed, the transmitted ultrasound signal is reflected at an object such as a human being as a wavelength traveling at about 340 m / sec and can be input back to the ultrasonic receiver. The distance of the reflected object can be measured based on the time difference between the transmitted ultrasonic signal and the reflected ultrasonic signal.

The ultrasonic receiver can receive the reflected wave of the ultrasonic transmitter. The distance of the user (or the user device 140) may be measured based on the transmission time of the ultrasonic signal and the reception time of the ultrasonic signal.

If the distance of the user is less than 5 meters based on the POS device and the sales kiosk, the mobile commerce service can be provided to the user through the user device. The location of the user can be further refined through additional position measurements as described above.

6 is a conceptual diagram illustrating a duplicate ultrasound signal according to an embodiment of the present invention.

6, the duplicate ultrasound signal transmitted by the user equipment is initiated.

Referring to FIG. 6A, the user apparatus receives the ultrasonic signal transmitted through the microphone and transmits the duplicate ultrasonic signal through the speaker.

According to an embodiment of the present invention, the duplicate ultrasound signal may include identification information of the user device. The duplicate ultrasound signal may be a signal that includes identification information, such as a telephone number of the user device 140 or an identifier (ID) of the user device 140 (or user) separately set, in the received ultrasound signal rather than a simple replica signal.

Alternatively, according to an embodiment of the present invention, the replica ultrasound signal is defined as a simple replica signal for an ultrasound signal transmitted by an ultrasonic transmitter, and separately, a user equipment identification signal including identification information of the user device 140 may be defined have. The user equipment identification signal may also be an ultrasonic signal and may include identification information of the user equipment 140.

Referring to FIG. 6B, the user device 140 may transmit a duplicate ultrasound signal and a user equipment identification signal by setting a transmission period for the duplicate ultrasound signal and the user equipment identification signal. For example, the user device 140 may repeatedly transmit the duplicate ultrasound signal and the user equipment identification signal alternately.

The ultrasonic receiver can know who the user is based on the identification information of the user device 140 and the mobile commerce service providing device 120 can provide the mobile commerce service based on the identification information of the user device. The identification information of the user equipment may be transmitted in the form of Morris code or ASCII code.

The ultrasonic distance may be calculated by the user device 140 except for the average processing time for generation of the duplicate ultrasonic signal and the user equipment identification signal.

7 is a conceptual diagram illustrating a third-order position determination procedure according to an embodiment of the present invention.

Referring to FIG. 7, the BLE module of the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 are synchronized in time, and the position information of the user device 140 is determined A tertiary position determination procedure can be performed.

First, synchronization can be performed to synchronize the BLE module implemented in the user device 140 and the BLE module implemented in the ultrasonic transmitter / ultrasonic receiver 100 (or the separately implemented BLE module) based on the external GPS have. If external GPS-based synchronization is not possible, time synchronization may be possible using the internet protocol service profile (IPSP) of the BLE based on the absolute time of the user device 140. The user device 140 may transmit a signal for time synchronization via the speaker of the user device 140. [ After synchronization, the location determination of the user device 140 may be performed based on the BLE module.

8 is a conceptual diagram illustrating a method of generating an ultrasonic signal according to an embodiment of the present invention.

8 illustrates a method of identifying a user apparatus by dividing a band of an ultrasonic signal in performing communication with a user apparatus based on an ultrasonic signal based on an ultrasonic transmitter / ultrasonic receiver.

8, the ultrasound signal band 800 may be divided into a plurality of bands, and each of the divided ultrasound signal bands may be allocated to one user device 140 as a wireless resource. For example, if the identification information of the user device 140 is obtained through the secondary position determination procedure, the identification information of the user device 140 may be transmitted through the ultrasonic signal band uniquely assigned to the user device 140 based on the identification information of the user device 140 Ultrasonic waves can be transmitted.

The ultrasonic transmitter may assign the ultrasonic split signal band to the user device 140 after receiving the identification information from the user device 140. The ultrasonic transmitter can determine an ultrasonic signal band to be allocated to the user device 140 in consideration of the number of the user devices 140 to perform communication and the allocation of the current ultrasonic signal band.

The ultrasonic transmitter communicates with the user device 140 based on the ultrasonic split signal band allocated to the user device 140 after receiving the identification information of the user device 140 and the user device 140 ) Can be measured. The user device 140 may receive the information about the allocated ultrasonic split signal band and may transmit the duplicate ultrasonic signal and the user equipment identification information through the allocated ultrasonic split signal band.

The ultrasonic transmitter / ultrasonic receiver 100 may continuously track the position of the user device 140 based on the ultrasonic signal transmitted through the allocated ultrasonic split signal band.

The ultrasound transmitter / ultrasound receiver 100 may determine the number of user devices 140 located within the mobile commerce service area through a primary location determination procedure. The ultrasound transmitter / ultrasound receiver 100 may change an ultrasound split signal band allocated based on the number of the user devices 140.

For example, if the number of user devices 140 is less than or equal to x in the mobile commerce service area, the user device 140 can communicate with the entirety of the ultrasonic signal band 800 without further division. In other words, when the transmission periods are set to be different from each other, since there is not much collision in communication between the x user devices 140 and the ultrasonic transmitter / ultrasonic receiver 100, The division on the signal band 800 may not be performed.

Conversely, when the number of user devices 140 in the mobile commerce service area exceeds x, the ultrasound signal band 800 may be segmented. For example, when the number of user equipments 140 in the mobile commerce service area is x to y (where y> x), the ultrasound signal band 800 is divided into two, 2 ultrasonic splitting signal band. In this case, one half of the user device 140 communicates with the ultrasound transmitter / ultrasound receiver 100 through the first ultrasound split signal band and the other half of the user device 140 receives the second ultrasound split signal band To communicate with the ultrasound transmitter / ultrasound receiver (100).

Similarly, if the number of user devices 140 is in the range of y to z (where z> y) in the mobile commerce service area, the ultrasound signal band is divided into three to form a first ultrasound divided signal band, And a third ultrasonic split signal band. In this case, one third of the user devices 140 communicate with the ultrasound transmitter / ultrasound receiver 100 through the first ultrasound split signal band and the other 1/3 of the user devices 140 receive the second ultrasound split signal band And the remaining one third of the user devices 140 may communicate with the ultrasound transmitter / ultrasound receiver 100 via a third ultrasound split-signal band.

In this way, the possibility of collision that may occur in the communication based on the ultrasonic signal can be reduced through division of the ultrasonic signal band.

In this case, the ultrasonic transmitter / ultrasonic receiver 100 and the mobile commerce service providing apparatus 120 allocate a virtual identifier for the user apparatus 140 to the identification information of the actual user apparatus 140 for each band . Also, the ultrasonic transmitter / ultrasonic receiver 100 can determine the ultrasonic signal band in which the user device 140 allocated to each virtual ID operates.

For example, if there are 10 user devices (user device 1 to user device 10) 140 in the mobile commerce service area, the ultrasound transmitter / ultrasound receiver 100 may be connected to each of user devices 1 to 5 The virtual ID 1 to the virtual ID 5 may be allocated to the first ultrasonic split signal band, and the first ultrasonic split signal band may be allocated. In addition, the ultrasonic transmitter / ultrasonic receiver 100 may allocate the virtual ID 6 to the virtual ID 10 to each of the user apparatuses 6 to 10 and allocate the second ultrasonic splitting signal band. Even if the user equipment 140 located in the mobile commerce service area changes due to the movement of the user equipment 140 located within the mobile commerce service area through this method, management of the division allocation of the ultrasonic signal band based on the virtual ID Can be facilitated.

9 is a conceptual diagram illustrating an operation of a mobile commerce service providing apparatus 120 according to an embodiment of the present invention.

9, a mobile commerce service operation considering the identification information of the user of the mobile commerce service providing apparatus 120 is started.

Referring to FIG. 9, the mobile commerce service providing apparatus 120 may provide a mobile commerce service for the user apparatus 140 based on a virtual ID mapped to the identification information of the user apparatus 140. The mobile commerce service providing apparatus 120 can provide a mobile commerce service by grouping user devices according to the member class.

The mobile commerce service providing apparatus 120 provides the mobile commerce service 1 915 to the member of the class 1 910 and the mobile commerce service 2 925 to the member of the class 2 920 , And a member of Grade 3 (930) may provide mobile commerce service 3 (935). As a concrete example, the mobile commerce service 1 915 may be a coupon providing service at a discount rate of 10%, the mobile commerce service 2 925 may be a discount coupon providing service of 20%, and the mobile commerce service 3 935 may be a coupon providing service of a discount rate of 30%.

The mobile commerce service providing apparatus 120 classifies at least one user apparatus 140 corresponding to a first rank member into group 1 based on the identification information of the user and transmits the at least one user apparatus 140 May be classified into group 2, and at least one user device 140 corresponding to the 3-grade member may be classified into group 3.

The mobile commerce service providing apparatus 120 provides the mobile commerce service 1 915 to the user apparatus 140 included in the group 1 and transmits the mobile commerce service 2 925 and provide mobile commerce service 3 935 to user device 140 included in group 3.

The data for the mobile commerce service can be masked by the identifier according to the member class for the above mobile commerce service. For example, data for mobile coverage service 1 915 may be masked by identifier 1, which only user device 140 included in group 1 can decode. Thus, data for mobile coverage service 1 915 can only be decoded by user device 140 included in group 1. Likewise, data for mobile coverage service 2 925 may be masked by identifier 2 that only user device 140 included in group 2 can decode. Thus, data for mobile coverage service 2 925 can only be decoded by user device 140 included in group 2.

In addition, when the mobile commerce service providing apparatus 120 detects the identification information of the new user apparatus 140 in the signal transmitted by the ultrasonic transmitter / ultrasonic receiver 100, the mobile commerce service providing apparatus 120 considers the identification information of the user apparatus 140 User device 140 may be included in a particular group.

In addition, the mobile commerce service providing apparatus 120 may classify the service and the service that are not classified according to the rating, and provide the mobile cover service. The classified service is a service provided in consideration of the class of the user device 140, and the unclassified service is a service provided without considering the class of the user device 140. The mobile commerce service providing apparatus 120 may transmit data for the mobile commerce service by masking the service according to the rank in consideration of the rating of the user apparatus 140 as described above. The mobile commerce service providing apparatus 120 may not consider the rating of the user apparatus as above and may transmit the data for the mobile commerce service without masking based on the rank identifier.

According to the embodiment of the present invention, the mobile commerce service providing apparatus 120 can manage information about the mobile commerce service from being unnecessarily redundantly transmitted to the same user apparatus 140.

The mobile commerce service providing apparatus 120 may periodically transmit information for the mobile commerce service. In this case, if the line where the user is located in front of the POS and the kiosk is long, the user can continuously receive information for the duplicated mobile commerce service, and the fatigue of the user due to continuous transmission of the same information may increase . Therefore, according to the embodiment of the present invention, when the mobile commerce service providing apparatus 120 predicts the number of times the information is received by the user and the information for the same mobile commerce service is predicted to be transmitted more than the set number of times, ) To the mobile commerce service.

The mobile commerce service providing apparatus 120 may calculate the time at which the user apparatus 140 stayed within a certain area. The position of the user device 140 may be tracked based on the ultrasonic transmitter / ultrasonic receiver 100, and the mobile commerce service providing device 120 may calculate the time the user device stays in a certain area. The mobile commerce service providing apparatus 120 determines the number of times the mobile commerce service information is transmitted to the user apparatus in consideration of the time of the user apparatus staying in a certain area and the transmission period of the information for the mobile commerce service Can be predicted. The predicted value of the number of times the mobile commerce service information is transmitted to the user equipment may be expressed by the term mobile commerce service information transmission prediction number.

If the number of mobile commerce service information transmission predictions exceeds the predetermined maximum number of transmissions (for example, one to two times), the mobile commerce service information may not be transmitted to the user device 140. The mobile commerce service providing apparatus 120 can set the maximum number of information transmissions and restrict the transmission of information for the mobile commerce service to the user device 140 according to the set maximum number of information transmissions.

As a specific example, the mobile commerce service providing apparatus 120 may manage information on a time when each of the user apparatuses 1 to 5 remains in a certain area (hereinafter referred to as a mobile commerce service area) where the mobile commerce service can be received. It can be assumed that the user device 1 is in the mobile commerce service area for 5 minutes, the user device 2 for 4 minutes, the user device 3 for 3 minutes, the user device 4 for 2 minutes, and the user device 5 for 1 minute. If the transmission period of the mobile commerce service information is 2 minutes, the mobile commerce service providing apparatus 120 determines that the mobile commerce service information transmission prediction number of the user apparatus 1 is 2, the mobile commerce service information transmission prediction number of the user apparatus 2 is 2 2 times, the mobile commerce service information transmission prediction count of the user apparatus 3 is 1, the mobile commerce service information transmission prediction count of the user apparatus 4 is 1, and the mobile commerce service information transmission prediction count of the user apparatus 5 is 0 .

If the set maximum information transmission count is two, the mobile commerce service providing apparatus 120 can transmit mobile commerce service information only to the user apparatus 3, the user apparatus 4, and the user apparatus 5 except for the user apparatus 1 and the user apparatus 2 .

Actually, the number of transmissions of information for the mobile commerce service can be stored and managed in the database instead of estimating the number of transmissions of information for the mobile commerce service. In other words, the number of transmissions of information for the mobile commerce service may be stored in the database, and the mobile commerce service providing apparatus 120 may store the number of transmissions of information for the mobile commerce service for each user device stored in the database, It is possible to determine whether information for mobile commerce service to the device is transmitted or not.

For example, the database of the mobile commerce service providing apparatus 120 stores the actual number of transmissions so that the number of mobile commerce service information of the user apparatus 1 is twice, the number of times of mobile commerce service information transmission of the user apparatus 2 is twice, The mobile commerce service information transmission number of the user apparatus 4 is 1, and the mobile commerce service information transmission number of the user apparatus 5 is 0. If the set maximum information transmission count is two, the mobile commerce service providing apparatus 120 can transmit mobile commerce service information only to the user apparatus 3, the user apparatus 4, and the user apparatus 5 except for the user apparatus 1 and the user apparatus 2 .

According to another embodiment of the present invention, information on the number of times the mobile commerce service information is received by the user device 140 may be transmitted to the mobile commerce service providing apparatus 120. For example, when receiving the mobile commerce service information from the mobile commerce service providing apparatus 120, the user apparatus 140 may transmit an acknowledgment (ACK) signal in response to the mobile commerce service information. The ACK signal transmitted by the user device 140 may include information on the number of times the mobile commerce service information is received. For example, when the maximum number of times of information transmission is set to three, the ACK signal may include a 2-bit mobile commerce service information reception count field. When the value of the service information reception frequency field is '00', the service information reception frequency field indicates reception of the mobile commerce service information once, and when the value of the service information reception frequency field is '01', the service information reception frequency Field indicates reception of mobile commerce service information twice, and when the value of the service information reception number field is " 10 ", it means reception of mobile commerce service information three times, and the value of the service information reception number field is' ', It may mean receiving four times of mobile commerce service information. The mobile commerce service providing apparatus 120 may determine whether to additionally provide mobile commerce service information based on the ACK signal.

Or the user device 140 can directly set the maximum number of times of receiving the mobile commerce service information and further does not transmit the corresponding mobile commerce service information through the ACK signal transmitted by the user device 140 according to the set maximum number of times of reception You can send information requesting to speak. When receiving the mobile commerce service information from the mobile commerce service providing apparatus 120, the user apparatus 140 may transmit an ACK signal in response to the mobile commerce service information. The ACK signal transmitted by user equipment 140 may further include bit information indicating that mobile commerce service information should not be transmitted. For example, if the value of the bit indicating that the mobile commerce service information is not to be transmitted is 1, the mobile commerce service providing apparatus 120 may not transmit the mobile commerce service information additionally. Conversely, when the value of the bit indicating that the mobile commerce service information is not to be transmitted is 0, the mobile commerce service providing apparatus 120 can additionally transmit the mobile commerce service information.

In addition, according to the embodiment of the present invention, the mobile commerce service providing apparatus 120 may determine the transmission period of the mobile commerce service information based on the number of the user equipments 140 located in the mobile commerce service area. That is, when there are relatively many user devices 140 located within the mobile commerce service area, the waiting time in the mobile commerce service area becomes longer, and the time to provide the mobile commerce service becomes relatively longer. Accordingly, the mobile commerce service providing apparatus 120 can provide the mobile commerce service to the user device 140 even if the transmission period of the mobile commerce service information is relatively long. On the other hand, when the number of user equipments located in the mobile commerce service area is relatively small, the waiting time in the mobile commerce service area is shortened so that the time to provide the mobile commerce service becomes relatively short. Accordingly, the mobile commerce service providing apparatus 120 can provide the mobile commerce service to the user device 140 by setting the transmission period of the mobile commerce service information to be relatively short.

The mobile commerce service providing apparatus 120 obtains information on the number of user apparatuses 140 located in the mobile commerce service area based on the location information of the user apparatus 140 received from the ultrasonic transmitter / . The mobile commerce service providing apparatus 120 may classify the number of the user equipments 140 into a predetermined section and determine a transmission period of the mobile commerce service information according to the classified section. The transmission period of the mobile commerce service information according to the number of user equipments may be defined in advance in a table or may be set according to the setting of the mobile commerce service provider. For example, when the number of user devices located in the mobile commerce service area is less than 10, the transmission period of the mobile commerce service information is set to 1 minute, and the number of user devices 140 located in the mobile commerce service area is 10 The transmission period of the mobile commerce service information is set to 2 minutes, and when the number of the user devices 140 located in the mobile commerce service area is 20 or more and less than 30, the transmission period of the mobile commerce service information is 3 minutes. Repeated transmission of unnecessary mobile commerce service information may be limited based on the setting of the transmission period of such adaptive mobile commerce service information.

10 is a conceptual diagram illustrating a method for determining a target user equipment to which mobile commerce service information is to be transmitted according to an embodiment of the present invention.

10, a method for determining a target user equipment 1000 to receive mobile commerce service information among user equipments located within a mobile commerce service area is disclosed.

Referring to FIG. 10, not all the user devices located in the mobile commerce service area receive the mobile commerce service information because of the large number of the floating population due to the characteristics of the shopping mall and the store. Of all the user devices located within the mobile commerce service area, only the user device that is waiting for the calculation in front of the sales counter can be selected to transmit the mobile commerce service information as the target user device 1000.

Various methods may be performed to determine the target user device 1000 among all the user devices located within the mobile commerce service area. For example, it may be determined whether the user equipment located within the mobile commerce service area is the target user equipment 1000 based on the location change of the user equipment. Generally, in front of a POS or a POS, users wait in a line, and after a line is reduced in a certain direction, a user and a clerk can meet and perform a calculation procedure for the product.

Accordingly, the mobile commerce service providing apparatus 120 can determine only the user apparatus 1000 that moves in the direction of reducing the line by tracking the moving direction of the user apparatus. The mobile commerce service providing apparatus 120 may have information on a direction and an area where users generally line up. For example, the mobile commerce service providing apparatus 120 can continuously receive the image received from the in-store imaging apparatus, and analyze the received image to determine the directions and regions Information can be obtained. The mobile commerce service providing apparatus 120 is a device for providing a user apparatus that moves in a direction to line up and reduce a line among all the user apparatuses located in the mobile commerce service area based on information on directions and regions in which users generally line up, The device 1000 can be determined.

In addition, according to the embodiment of the present invention, the mobile commerce service providing apparatus 120 may determine a user apparatus having a movement within a certain distance within a mobile commerce service area of the user apparatus as a target user apparatus 1000 for a predetermined time. The mobile commerce service providing apparatus 120 can perform the above determination based on the assumption that the user apparatus having a movement of less than a predetermined speed among the user apparatuses located in the mobile commerce service area is a moving user apparatus for POS or sales calculation . For example, the mobile commerce service providing apparatus 120 may calculate the moving speed within the mobile commerce service area for each user apparatus, and determine the user apparatus having the moving speed lower than the threshold speed as the target user apparatus 1000.

Also, according to an embodiment of the present invention, the mobile commerce service providing apparatus 120 determines whether or not the mobile commerce service information of the user apparatus is received, and when there is a user apparatus that has not received the mobile commerce service information, You can tell the clerk to let the user get the mobile commerce service.

If there are not many people in the store, the user device can not receive the mobile commerce service, and the user can directly perform the calculation procedure for the clerk and the commodity. In order to prevent such a case, the mobile commerce service providing apparatus 120 may select a user apparatus that is not provided with a mobile commerce service among the user apparatuses and inform the user of the mobile commerce service information through the clerk.

For example, in the mobile commerce service area, a separate signal may be transmitted to the user equipment of the user who performs the calculation and the clerk in order to confirm whether or not the mobile commerce service information is received. For example, the mobile commerce service server may transmit the mobile commerce service information receipt confirmation request message to the user equipment of the user performing the calculation procedure with the clerk. The mobile commerce service information receipt confirmation request message may include information for confirming whether or not the mobile commerce service information is received. The user device may receive the mobile commerce service information receipt confirmation message and send a response message to the mobile commerce service information receipt confirmation message. The response message may include information on whether or not the mobile commerce service information is received. If the response message indicates receipt of the mobile commerce service information, there is no need to transmit information about the mobile commerce service by a separate additional clerk. However, when the response message indicates that the mobile commerce service information is not received, it is necessary to transmit information on the mobile commerce service by a separate additional clerk. In this case, the mobile commerce service providing device can notify the sales information of the user's mobile commerce service to the sales person of the clerk. The clerk can receive a message indicating the lack of information on the user's mobile commerce service through the sales device, and can directly orally inform the user about the mobile commerce service.

Also, according to the embodiment of the present invention, information on different mobile commerce services may be provided for each in-store area. For example, a plurality of the ultrasonic transmitter / ultrasonic receivers 100 described above may be implemented in the store. Each of the plurality of ultrasonic transmitters / ultrasonic receivers 100 may be individually installed at a plurality of locations in a store to identify a user equipment located in a specific store area.

For example, the ultrasonic transmitter 1 / the ultrasonic receiver 1, the ultrasonic transmitter 2 / the ultrasonic receiver 2, the ultrasonic transmitter 3 / the ultrasonic receiver 3, and the ultrasonic transmitter 4 / the ultrasonic receiver 4 may be respectively installed at four places in the store.

The ultrasonic transmitter / ultrasonic receiver 1 is installed to provide mobile commerce service information related to the first commodity within the first zone in the store, and the ultrasonic transmitter / ultrasonic receiver 2 is installed to provide mobile commerce service information related to the second commodity within the second zone And the ultrasonic transmitter 3 / ultrasonic receiver 3 is installed to provide mobile commerce service information on the third goods in the third zone in the store, and the ultrasonic transmitter 4 / ultrasonic receiver 4 is installed in the store And to provide mobile commerce service information associated with a fourth commodity within the fourth zone. In this case, the user equipment located in the first zone receives the mobile commerce service information associated with the first commodity, the user equipment located in the second zone receives the mobile commerce service information associated with the second commodity, The user device may receive mobile commerce service information associated with the third product and the user device located in the fourth zone may receive mobile commerce service information associated with the fourth product.

11 is a block diagram illustrating a mobile commerce service providing apparatus 120 according to an embodiment of the present invention.

The mobile commerce service providing apparatus 120 may be implemented in the form of a web server, a database server, a proxy server, or the like. In addition, the mobile commerce service providing apparatus may be provided with at least one of a network load balancing mechanism, and various software for allowing the service apparatus to operate on the Internet or another network, thereby being implemented as a computerized system. The network may also be an http network, a private line, an intranet or any other network. Further, the connection between the mobile commerce service providing device 120 and the user device 140 may be connected to the secure network so that the data is not attacked by any hacker or other third party. In addition, the service providing apparatus may include a plurality of database servers, and the database servers may be separately connected to the service providing apparatus through any type of network connection including the distributed database server architecture.

The mobile commerce service providing apparatus 120 may include a communication unit 1110, an input unit 1120, a storage unit 1130, an output unit 1140, and a control unit 1150.

The communication unit 1110 can be configured to communicate with any internal component via a wired / wireless communication network or with at least one external terminal. The communication unit 1110 may be implemented to transmit and receive data with the ultrasonic transmitter / receiver and to transmit and receive data directly with the user device 140. [ At this time, an external arbitrary terminal may include an ultrasonic transmitter / ultrasonic receiver 100, a POS terminal, a user device 140, and the like. Herein, the wireless Internet technologies include a wireless local area network (WLAN), a digital living network alliance (DLNA), a wibro, a wimax, a high speed downlink packet access (HSDPA) packet access, IEEE 802.16, long term evolution (LTE), advanced (LTE-A) and wireless mobile broadband service (WMBS) The communication unit 1110 transmits and receives data according to at least one wireless Internet technology in a range including Internet technologies not listed above. In addition, the short range communication technologies include Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), zigbee, near field communication (NFC), ultrasound communication , USC), visual light communication (VLC), Wi-Fi, Wi-Fi direct, and the like. The wired communication technology may include power line communication (PLC), universal serial bus (USB) communication, Ethernet, serial communication, and optical / coaxial cable.

The input unit 1120 may be implemented to receive at least one of a command, selection, data, and information of a user operating a mobile commerce service providing apparatus. The input unit may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions. For example, the input unit 1120 may be implemented for inputting a maximum number of information transmissions, inputting a mobile commerce service content, and the like.

The input unit 1120 may include a key pad, a dome switch, a touch pad (for example, a contact type capacitance type, a pressure type resistive type, an infrared ray detection type, a surface ultrasonic wave conduction type, A touch screen, a jog wheel, a jog switch, a jog shuttle, a mouse, a stylus pen, a touch pen, etc. May be used. Particularly, when the output unit 1140 is formed in the form of a touch screen, some or all of the functions of the input may be performed through the output unit 1140.

The storage unit 1130 may be implemented to store data and programs necessary for the operation of the mobile commerce service providing apparatus 120.

That is, the storage unit 1130 may store a plurality of application programs (application programs or applications) driven by the mobile commerce service providing apparatus 120, data for operation of the user apparatuses, and commands. At least some of these application programs may be downloaded from the external service providing device via wireless communication. The application program may be stored in the storage unit 1130 and may be installed on the user device 140 and may be operated by the control unit 1150 to perform the operation (or function) of the user device 140. [ The application program may be the mobile commerce application described above.

The storage unit 1130 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, secure digital A random access memory (SRAM), a read-only memory (ROM), an electrically erasable memory (EEPROM), or a random access memory Programmable Read-Only Memory (PROM), and Programmable Read-Only Memory (PROM).

The output unit 1140 may output various kinds of menu screens for controlling the mobile commerce service providing apparatus 120 using the user interface and / or graphical user interface stored in the storage unit 1130 under the control of the controller 1150 Content can be displayed. Here, the content displayed on the output unit 1140 includes various text or image data (including various information data), a menu screen including data such as an icon, a list menu, and a combo box. In addition, the output unit 1140 may be a touch screen. At this time, a touch sensor for sensing the touch gesture of the user may be included. The touch sensor may be one of various types such as an electrostatic type, a pressure sensitive type, a piezoelectric type, and the like. In the case of the electrostatic type, the touch coordinates are calculated by sensing the minute electricity that is excited by the user's body when a part of the user's body is touched on the touch screen surface by using the dielectric coated on the surface of the touch screen. In the case of the pressure sensitive type, two electrode plates are built in the touch screen. When the user touches the screen, the upper and lower electrode plates of the touched position contact each other and current flows. In addition, the mobile commerce service providing apparatus can support the pen input function, and in this case, the user's gesture utilizing the input means such as a pen, which is not part of the user's body, can be detected. For example, if the input means is a stylus pen including a coil therein, the mobile commerce service providing apparatus 120 may include a magnetic field sensing sensor for sensing a magnetic field that is changed by a coil inside the stylus pen. In this case, not only the user's touch gesture but also the proximity gesture of the user such as hovering can be detected.

The output unit 1140 may be a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED) (LED), a flexible display, a 3D display, an e-ink display, and a light emitting diode (LED), and a driving circuit, a backlight unit, .

The controller 1150 may be implemented for the operation of the mobile commerce service providing apparatus described above. The control unit 1150 executes overall control functions of the mobile commerce service providing apparatus using the programs and data stored in the storage unit 1130. [ The control unit may include a random access memory (RAM), a read only memory (ROM), a central processing unit (CPU), a graphic processing unit (GPU) Can be connected. The CPU accesses the storage unit 1130 and performs booting using the O / S stored in the storage unit 1130. The CPU can perform various operations using various programs, contents, data stored in the storage unit 1130, Can be performed.

The controller 1150 may receive the location information of the user device 140 from the ultrasonic transmitter / receiver 100 and may provide the mobile commerce service according to the location of the user device 140. [ In addition, the controller 1150 may provide a mobile commerce service according to the user's rating based on the identification information of the user device 140. In addition, the controller 1150 transmits mobile commerce service information to the user device 140 in consideration of the time of the user device 140 staying in a certain area and the transmission period of the mobile commerce service information (hereinafter, mobile commerce service information) And may transmit the mobile commerce service information to the user device 140 by predicting the number of transmissions.

The control unit 1150 may be implemented to control operations of the communication unit 1110, the input unit 1120, the storage unit 1130, and the output unit 1140.

The user apparatus 140 and the mobile commerce service providing apparatus 120 according to the embodiment of the present invention can be formed as a computer program and the codes and code segments constituting the computer program can be easily inferred by a computer programmer in the field . In addition, the computer program is stored in a computer-readable medium and readable and executed by a computer, a user apparatus according to an embodiment of the present invention, and the like to implement a user apparatus.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A computer program for implementing a user apparatus according to an embodiment of the present invention may be stored and installed in a built-in memory such as the mobile commerce service providing apparatus 120 and the user apparatus 140. [ Alternatively, an external memory such as a smart card storing and installing a computer program for implementing the mobile commerce service providing apparatus 120 and the user apparatus 140 according to the embodiment of the present invention may be connected to the mobile commerce service providing apparatus 120 And the user device 140 and the like.

As described above, the embodiment of the present invention can be applied to a user device 140 (e.g., a wireless device) via a primary position determination procedure, a secondary position determination procedure, and a tertiary position determination procedure based on an ultrasonic transmitter / ultrasonic receiver 100 and a BLE module And may provide the mobile commerce service to the user device 140 when the user is located at a POS or a distance adjacent to the merchandise. In such a case, the user may receive information through the mobile commerce service, which is useful for commodity settlement, prior to the calculation of the commodity through the user device 140. [

The embodiment of the present invention can use the ultrasonic signal band for communication based on the ultrasonic transmitter / ultrasonic receiver 100 according to the number of the user devices 140, as described above. By using this method, it is possible to prevent collision between communications due to an increase in the number of user equipments.

In addition, as described above, in the embodiment of the present invention, the mobile commerce service providing apparatus 120 is configured such that the mobile commerce service providing apparatus 120 does not transmit the repeated mobile commerce service information to the user apparatus 140, The number of times the mobile commerce service information is transmitted to the user device 140 considering the time and the transmission period of the mobile commerce service information is predicted and the transmission of the additional mobile commerce service information is performed considering the number of transmissions of the estimated mobile commerce service information You can stop. Thus, the user apparatus can be prevented from continuously receiving duplicate mobile commerce service information.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention determines a location of a user device in a store based on a plurality of location determination procedures and provides mobile service information to a user device located at a specific location (for example, a POS, a threshold area based on a sales area) The user receives the mobile commerce service information through the user device prior to the payment procedure for the commodity and proceeds with the settlement procedure based on the received mobile commerce service information to separate the services that can be provided to the user The present invention can provide a benefit to the user by providing the merchant without oral delivery of the salesperson of the salesperson, and the salesperson can perform a quick payment process for the goods purchased by the user. Can be used.

100: Ultrasonic Transmitter / Ultrasonic Receiver
120: mobile commerce service providing apparatus 140: user apparatus
910: Class 1 915: Mobile Commerce Service 1
920: Class 2 925: Mobile Commerce Service 2
930: Grade 3 935: Mobile Commerce Service 3
1000: target user device 1100: communication unit
1120: input unit 1100:
1140: Output section 1100: Control section

Claims (10)

An input unit for receiving mobile commerce service information to be provided to a user apparatus located within a mobile commerce service area;
A communication unit for receiving location information of the user equipment located in the mobile commerce service area and identification information of the user equipment from an ultrasonic transceiver including an ultrasonic transmitter and an ultrasonic receiver; And
And providing the mobile commerce service information to the user device based on the location information and the identification information. The method according to claim 1,
The position information is obtained based on a plurality of position determination procedures,
Wherein the plurality of position determination procedures include a primary position determination procedure, a secondary position determination procedure, and a tertiary position determination procedure,
Wherein the primary position determination procedure determines primary position information of the user device based on transmission of the first ultrasonic signal of the ultrasonic transmitter and reception of the reflection signal of the first ultrasonic signal of the ultrasonic receiver,
Wherein the secondary position determination procedure is based on the transmission of the second ultrasonic signal of the ultrasonic transmitter and the reception of the user equipment identification signal including the duplicate ultrasonic signal for the second ultrasonic signal of the ultrasonic receiver and the identification information of the user equipment Determining secondary position information of the user device and the identification information of the user device,
The tertiary position determination process may be performed using BLE communication based on synchronization between a first BLE module of the ultrasonic transmitter / ultrasonic receiver and a second BLE module of the user device, The mobile commerce service providing apparatus comprising: 3. The method of claim 2,
The duplicate ultrasound signal is transmitted through a speaker of the user apparatus as a signal having the same characteristics as the second ultrasonic signal generated by the duplication procedure of the user apparatus after the reception of the second ultrasonic signal through the microphone of the user apparatus Wherein the mobile commerce service providing apparatus is a mobile commerce service providing apparatus. 3. The method of claim 2,
Wherein synchronization between the first BLE module and the second BLE module is primarily determined based on a global positioning system (GPS), and when the GPS-based synchronization is not performed, 2 BLE modules according to the Internet Protocol Service Profile (IPSP). The method according to claim 1,
Wherein the control unit controls the mobile device to transmit the mobile commerce service information to the user device in consideration of a time of being located in the mobile commerce service area of the user equipment located in the mobile commerce service area and a transmission period of the mobile commerce service information, And determines whether or not to transmit the commerce service information. Determining first position information of a user equipment in a mobile commerce service area based on transmission of a first ultrasonic signal of an ultrasonic transmitter installed in the store and reception of a reflection signal of the first ultrasonic signal of the ultrasonic receiver installed in the store, ;
And a user equipment identification signal including identification information of the user equipment and a duplicate ultrasonic signal for the second ultrasonic signal of the ultrasonic receiver, Determining secondary location information of the user device and the identification information of the user device;
Determining third location information of the user equipment using BLE communication based on synchronization between a first BLE module of the ultrasound transmitter / ultrasound receiver and a second BLE module of the user equipment; And
And transmitting the primary position information, the secondary position information, and the tertiary position information to a mobile commerce service providing apparatus for transmitting mobile commerce service information to the user apparatus, wherein the mobile commerce service providing apparatus comprises: . The method according to claim 6,
The duplicate ultrasound signal is a signal transmitted through a speaker of the user apparatus as a signal having the same characteristics as the second ultrasonic signal generated by the user apparatus after receiving the second ultrasonic signal through the microphone of the user apparatus ,
Wherein synchronization between the first BLE module and the second BLE module is primarily determined based on a global positioning system (GPS), and when the GPS-based synchronization is not performed, service profile of the mobile commerce service using the ultrasonic transmission / reception device. 8. The method of claim 7,
Wherein the mobile commerce service providing apparatus determines a rating of the mobile commerce service information to be transmitted to the user apparatus based on the identification information and transmits the mobile commerce service information corresponding to the rating according to the identification information to the user apparatus And transmitting the ultrasonic wave to the mobile communication terminal. 8. The method of claim 7,
Wherein the mobile commerce service providing apparatus determines a transmission period of the mobile commerce service information based on the number of user equipments located in the mobile commerce service area. 10. A recording medium on which a computer program for performing the method according to any one of claims 6 to 9 is recorded.

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