KR20140015022A - Using gps data provide personalized advertising system and method - Google Patents
Using gps data provide personalized advertising system and method Download PDFInfo
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- KR20140015022A KR20140015022A KR1020120082662A KR20120082662A KR20140015022A KR 20140015022 A KR20140015022 A KR 20140015022A KR 1020120082662 A KR1020120082662 A KR 1020120082662A KR 20120082662 A KR20120082662 A KR 20120082662A KR 20140015022 A KR20140015022 A KR 20140015022A
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- 238000000034 method Methods 0.000 title claims abstract description 39
- 230000006399 behavior Effects 0.000 description 11
- 230000009194 climbing Effects 0.000 description 6
- 230000000694 effects Effects 0.000 description 5
- 238000004891 communication Methods 0.000 description 3
- 238000012552 review Methods 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 238000011156 evaluation Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000001186 cumulative effect Effects 0.000 description 1
- 238000011161 development Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000009434 installation Methods 0.000 description 1
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- G—PHYSICS
- G01—MEASURING; TESTING
- G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
- G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
- G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
- G06Q50/22—Social work or social welfare, e.g. community support activities or counselling services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
The present invention relates to a customized advertisement providing system and method using GPS data which grasps a user's behavior through GPS data and provides corresponding advertisement information. Transfer to the operation server, the database unit for storing the member information including any one or more of the user's name, age, gender, region of residence, ID, password, the user information DB, and stores the user's location information provided through the user terminal Location information DB, an exercise information DB for storing data measuring the exercise amount of the user, and an advertisement information DB for storing advertisement information for providing customized advertisement information to the user. Receive location information, grasp user's location, analyze user's exercise information Analyzing the field and the behavior of the user, it is characterized in that it serves to transmit the customized advertising information according to the user's interests to the user terminal.
Description
The present invention relates to a system and a method for providing a customized advertisement using GPS data, and more particularly, to a customized advertisement providing system using GPS data which grasps a user's behavior through GPS data and provides corresponding advertisement information. It is about a method.
With the rapid development of information and communication technology today, the information and communication environment is undergoing a drastic change.
Due to the widespread use of wired and wireless Internet, many sites exist, such as online shopping malls that sell products online, portal sites that provide site search information, newspaper sites that provide newspaper articles, weather, traffic information, or stock status. There are many informational sites that provide.
The online shopping mall site is not limited to standardized products such as electronic products, books, and records, and is expanding to non-standard products such as agricultural products, furniture, and clothing, as well as services such as moving service and ticket reservation.
In addition, a shopping mall site that sells the same or similar products has a price comparison site for many reasons, allowing users to compare prices of the same product.
A user searches to find a shopping mall site that he / she wants through a portal site. For example, when a user inputs a "t-shirt" as a search term, a list of shopping mall sites that specify "t-shirt" as a search term is displayed. When a user clicks on one shopping mall site, a web browser showing various products is executed by moving to the shopping mall site.
However, such a portal site is inconvenient that a user must search by entering a search word in order to purchase a desired item, and since the user wants to view various "t-shirts", many of the conventional Internet shopping mall sites as described above The problem of having to visit several shopping mall sites while consuming time is generated.
In addition, when purchasing expensive items such as mountaineering articles, tents, bicycles, etc., there is a need for expert knowledge. have.
SUMMARY OF THE INVENTION The present invention has been made to solve the above-described problems, and an object of the present invention is to provide a system and a method for providing a customized advertisement using GPS data which grasps a user's behavior through GPS data and provides customized advertisement information. have.
In addition, another object of the present invention is to provide a system and method for providing a customized advertisement using GPS data that measures the amount of exercise of the user using GPS data.
In addition, another object of the present invention is to provide a system and method for providing a customized advertisement using GPS data to share interest information and shopping information between users with the same interest.
In addition, another object of the present invention is to provide a system and a method for providing a customized advertisement using GPS data to enable the user to check the price and detailed information and users' evaluation of usage when suggesting a customized shopping.
In addition, another object of the present invention is to provide a customized advertisement providing system and method using GPS data that provides information on the location of the shop around the item of interest so that the user can actually see the item of interest. .
Another object of the present invention is to provide a system and method for providing a customized advertisement using GPS data that provides usage information and AS information related to a purchased item.
However, the object of the present invention is not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.
According to a first aspect of the present invention for achieving the above object, the user terminal, the operation server, the database unit is connected via a network to analyze the behavior of the user, according to the GPS data for providing customized shopping information to the user terminal In the customized advertisement providing system used, the user terminal has a built-in GPS to transmit the user's location information to the operation server, the database unit any one or more of the user's name, age, gender, region of residence, ID, PASSWORD Member information DB for storing the member information including a; location information DB for storing the location information of the user provided through the user terminal; exercise information DB for storing the data of the exercise amount of the user; provide customized advertisement information to the user And an advertisement information DB for storing advertisement information for The burr receives location information from the user terminal, grasps the location of the user, analyzes exercise information of the user, analyzes interests and behaviors of the user, and transmits customized advertisement information suitable for the user's interest to the user terminal. It provides a customized advertisement providing system using GPS data, characterized in that to perform.
According to a second aspect of the present invention for achieving the above object, in the first aspect, the database unit Wish list DB for storing a list of items that the user wants to purchase, the wish list DB is provided with Provides a customized advertisement providing system using GPS data, characterized in that it further comprises a store information DB for storing offline store information.
According to a third aspect of the present invention for achieving the above object, in a providing method for analyzing a user's behavior using a GPS and providing a customized advertisement, receiving the user's location information from the GPS of the user terminal A first step of receiving, a second step of measuring an exercise amount using the location information, a third step of analyzing a user's behavior using the location information and the exercise amount, and a fourth step of providing personalized shopping information suitable for the user's behavior It provides a custom advertisement providing method using GPS data, characterized in that configured to include.
In accordance with a fourth aspect of the present invention for achieving the above object, in a third aspect, a club and a blog are established to share information between users, so that information of interests and information on shopping items can be shared. It provides a customized advertisement providing method using GPS data, characterized in that it further comprises the step of providing to enable.
Applying the customized advertisement providing system and method using the GPS data of the present invention as described above, by identifying the behavior of the user through the GPS data, it provides an effective advertising information, it is effective to reduce the marketing cost.
In addition, by using the GPS data to measure the amount of exercise of the user to motivate the exercise, it is effective to provide a more precise customized advertising by grasping the detailed exercise behavior of the user.
In addition, by allowing users with the same interest to share interest information and shopping information, the user can have more accurate and much information in the field of interest.
In addition, it is possible to check the price and detailed information and the user's evaluation of the use of the customized shopping proposal to accurately determine the product to be purchased, thereby increasing the user's satisfaction.
In addition, there is an effect that the convenience of the user can be maximized by providing the location information of the surrounding shops with the user's interested items so that the user can actually see the items of interest.
In addition, by providing the use information and AS information associated with the purchased item has an effect that can increase the efficiency and utilization of the use of the article so that the user can easily use the article after purchasing the article.
1 is a block diagram showing a schematic configuration of a system for providing a customized advertisement using the present invention GPS data;
2 is a flowchart illustrating a process operated by a preferred embodiment of a method for providing a customized advertisement using the present invention GPS data;
3 is a flowchart illustrating an information sharing method of a method for providing a customized advertisement using the present invention GPS data;
4 is a flowchart illustrating a shopping method of a method of providing a personalized advertisement using the present inventors GPS data.
5a to 5c is a view showing a mobile execution screen of the system for providing a customized advertisement using the present invention GPS data,
6 is a view showing a web execution screen of the customized advertisement providing system using the present invention GPS data.
The present invention will now be described in detail with reference to the accompanying drawings.
However, it should be understood that the scope of the present invention is not limited by the embodiments set forth in the description of the present invention, and that those skilled in the art will understand that the technical idea of the present invention, It should be understood that various modifications and variations are possible within the scope of the claims.
Further, in describing the embodiments, descriptions of technical contents which are well known in the technical field to which the present invention belongs and which are not directly related to the present invention will be omitted. This is for the sake of clarity of the present invention without omitting the unnecessary explanation.
1 is a block diagram showing a schematic configuration of a system for providing a customized advertisement using the GPS data of the present invention, FIG. 2 is a flowchart illustrating a process operated by a preferred embodiment of the method for providing a customized advertisement using the GPS data of the present invention; 4 is a flowchart illustrating a method of sharing information of a method of providing a customized advertisement using the GPS data of the present invention, FIG. 4 is a flowchart of a shopping method of a method of providing a customized advertisement using the GPS data of the present invention, and FIGS. 5A to 5C are customized using the GPS data of the present invention. 6 is a view showing a mobile execution screen of the advertisement providing system, Figure 6 is a view showing a web execution screen of the customized advertisement providing system using the present invention GPS data.
As shown in FIG. 1, in the customized
The
The
In addition, by providing a cafe and blog for sharing information between users, and to share information and shopping information of interests.
The
The member information DB 31 stores member information including any one or more of a user's name, age, gender, region of residence, ID, and password.
The location information DB 32 stores location information of a user provided through the
The exercise information DB (33) has a lot of exercise items, exercise cumulative distance, exercise cycle, exercise distance, exercise area, exercise time, average monthly exercise number, activity time of the user checked using the
The advertisement information DB 34 stores a plurality of advertisement information such as shopping mall information and product information for providing customized advertisement information to the user.
The wish list DB 35 stores a list of items the user wants to purchase.
The store information DB 36 stores offline store information with items stored in the
Referring to the accompanying drawings, a method of providing a personalized advertisement using GPS data according to the present invention having the configuration as described above is as follows.
First, the user installs a customized advertisement system using the present invention GPS data, and performs member authentication.
If you are not a registered member, sign up for membership, then go through the membership verification process, and use GPS to check location information and exercise.
When a user joins a club or blog in an area of interest, the user analyzes the behavior of the user based on the category and location information of the club and blog and the amount of exercise, and provides the user with customized advertisement information accordingly.
An information sharing method of a method of providing a personalized advertisement using GPS data according to the present invention having the above configuration will be described with reference to the accompanying drawings as follows.
First, search for the user's interests and subscribe to clubs and blogs related to the interests.
For example, if the user's interest is mountain climbing, join the clubs and blogs related to mountain climbing, and the mountain-related information such as mountain climbing photos, mountain hiking weather information, restaurant information on mountain hiking, good hiking or backpacking information, etc. Allows you to share a variety of information.
In addition, you can check the wish list, purchase history, and reviews of people who have joined the club and blog together, so that they can also share shopping information of interests.
A shopping method of a method for providing a customized advertisement using GPS data according to the present invention having the above configuration will be described with reference to the accompanying drawings 4 as follows.
First, customized advertisement information is provided to the user based on the user's behavioral information analyzed through location information and exercise information, and the user who has received the customized advertisement information performs a detailed view of the product to determine the price of the product, the remaining quantity, Detailed information such as size and color will be provided, and user reviews of the same interests will be able to check the reviews.
Clicking on other interest product offers further provides products or sets of products similar to the initially provided customized advertisement information.
For example, if the advertisement provided by the user through personalized advertisement information is hiking shoes, information of products of the same category such as climbing socks, climbing clothes, climbing backpack, etc. are additionally provided when the user clicks on other interested products.
The user selects a favorite product among these products in a wish list and provides the offline seller of the selected item in the wish list so that the user can actually check the article.
In addition, by allowing other users to leave a comment on the product on the wish list, it is possible to listen to the users and comments of other users using the same product.
When a user purchases an item, the user is provided with information such as installation method, user guide and A / S guide.
If the user purchases a tent, the camping site where the tent is easy to use is well evaluated, the conditions for using the camping site, a discount coupon for the use of the camping ground, transportation, etc. are provided together to add convenience and satisfaction to the user.
As shown in FIG. 5A to FIG. 5C, the system for providing a customized advertisement using the GPS data of the present invention may be used as a mobile application or may be executed on the web as shown in FIG. 6.
The foregoing description of the invention is merely exemplary of the invention and is used for the purpose of illustration only and is not intended to limit the scope of the invention as defined in the claims or the claims.
Therefore, those skilled in the art will appreciate that various modifications and equivalent embodiments are possible without departing from the scope of the present invention.
Therefore, the true scope of protection of the present invention should be determined by the technical idea of the appended claims.
100: customized advertisement providing system using GPS data
10: user terminal
20: Operational server
30: Database part
31: Member Information DB
32: location information DB
33: exercise information DB
34: Advertising information DB
35: Wish List DB
36: Store Information DB
Claims (4)
The user terminal has a built-in GPS to transmit the user's location information to the operation server,
The database unit,
A member information DB for storing member information including at least one of a user's name, age, gender, region of residence, ID, and password;
A location information DB for storing location information of a user provided through the user terminal;
An exercise information DB for storing data measuring the exercise amount of the user;
An advertisement information DB storing advertisement information for providing customized advertisement information to a user;
And,
The operating server,
Receiving location information from the user terminal to identify the user's location, analyze the user's exercise information to analyze the field of interest and the user's behavior, customized advertising information system using GPS data tailored to the user's interests . Characterized in that it serves to transmit to the user terminal
The database unit,
Wish list DB for storing a list of items you want to purchase;
A store information DB for storing offline store information including items stored in the wish list DB;
Custom advertisement providing system using GPS data, characterized in that the configuration further comprises.
A first step of receiving location information of the user from the GPS of the user terminal;
A second step of measuring an exercise amount using the location information;
A third step of analyzing a user's behavior using the location information and the exercise amount;
A fourth step of providing personalized shopping information suitable for the user's behavior;
Custom advertisement providing method using GPS data, characterized in that configured to include.
Establishing clubs and blogs to share information between users, and providing information sharing of interests and information on shopping items;
Custom advertisement providing method using GPS data, characterized in that the configuration further comprises.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120082662A KR20140015022A (en) | 2012-07-27 | 2012-07-27 | Using gps data provide personalized advertising system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| KR1020120082662A KR20140015022A (en) | 2012-07-27 | 2012-07-27 | Using gps data provide personalized advertising system and method |
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| Publication Number | Publication Date |
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| KR20140015022A true KR20140015022A (en) | 2014-02-06 |
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| Application Number | Title | Priority Date | Filing Date |
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| KR1020120082662A KR20140015022A (en) | 2012-07-27 | 2012-07-27 | Using gps data provide personalized advertising system and method |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017043749A1 (en) * | 2015-09-08 | 2017-03-16 | 에스케이플래닛 주식회사 | Mobile commerce service apparatus, mobile commerce service method using ultrasonic transmission/reception apparatus, and recording medium having computer program recorded therein |
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2012
- 2012-07-27 KR KR1020120082662A patent/KR20140015022A/en not_active Application Discontinuation
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017043749A1 (en) * | 2015-09-08 | 2017-03-16 | 에스케이플래닛 주식회사 | Mobile commerce service apparatus, mobile commerce service method using ultrasonic transmission/reception apparatus, and recording medium having computer program recorded therein |
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