KR102527491B1 - System, Apparatus And Server For Providing Advertisement Using Positional Information Of Beacon - Google Patents

Abstract

The present invention relates to a server and method for providing advertisements using location information of a beacon, and more particularly, receives location identification information from a user terminal and status information of a user within a beacon area, and transmits the received information to the user terminal. A server communication unit that transmits corresponding advertisements, a user location determination unit that determines the store where the user is located and the status of stay from the received location identification information and the status information, and a database where the user is located and advertisements based on the status of stay It includes a server control unit that selects from.
Therefore, according to the present invention, even if it is located in an indoor space, it is possible to accurately determine which store the user is located in using the location identification information of the beacon, and also to determine the user's stay state such as entry, stay, and departure in the store. Thus, differentiated services can be provided according to the user's condition and the user's stay time.

Description

Ad providing server and method using location information of beacon {System, Apparatus And Server For Providing Advertisement Using Positional Information Of Beacon}

The present invention relates to a server and method for providing advertisements using location information of a beacon, and more particularly, receives location identification information from a user terminal and status information of a user within a beacon area, and transmits the received information to the user terminal. A server communication unit that transmits corresponding advertisements, a user location determination unit that determines the store where the user is located and the status of stay from the received location identification information and the status information, and a database where the user is located and advertisements based on the status of stay It includes a server control unit that selects from.

As smart phones have recently become popular, the era of one smart phone per person has arrived. Smartphones provide numerous services such as information search, shopping, and games. Many apps have been developed to provide such smart phone services, and smartphone users download the apps for free or for a fee and use them usefully. The types of apps provided to smartphone users are also becoming quite diverse.

Keeping pace with the era of popularization of smartphones, many companies such as existing home appliance sales, coffee sales, clothing sales, and computer sales are posting many advertisements on the Internet to attract customers, and smartphone users can download them. We are creating and uploading our own advertising app so that

In addition, from the customer's point of view, in this information flood era, it is necessary to effectively find the information they want or to effectively promote the products they purchase. For example, customers want useful information such as surprise discounts on home appliances or discount coupons for coffee.

However, in the conventional method of advertising on a smartphone, the customer directly visits the site of a specific company through the Internet, or downloads an app produced by a specific company and then runs the app to check the contents of the advertisement. There was the hassle of finding and checking advertisements. Specifically, even if customers visit a store they frequently use, they do not know what events are currently being held in the store, so there are many problems such as asking the store staff directly or entering the store's homepage and searching for events directly. However, there was a problem of not being able to provide an advertising text message service when a customer needed it, such as when a customer visited a specific store.

Accordingly, in the field of mobile advertisement based on a smartphone application, a technology for providing advertisements suitable for a user's location by utilizing a GPS device has been developed. In the location advertising technology using such a GPS device, the user's location is determined based on the latitude and longitude information measured by the user terminal. In the space of the back, it was difficult to accurately determine which floor and which store it was located in, and as a result, it was difficult to serve advertisements suitable for offline stores.

Therefore, in the present invention, even if the user is located in an indoor space, it accurately determines which store the user is located in, provides the user with the most suitable advertisement related to the store visited, and in addition, the user's stay status such as entering, staying, leaving, etc. to increase the advertising effect by providing different advertisements and services according to the user's condition and the user's stay time.

The present invention was invented based on such a technical background, and was invented to satisfy the technical needs of the above, as well as to provide additional technical elements that cannot be easily invented by those skilled in the art.

Korean Patent Laid-open Publication No. 10-2012-0020915: Method for providing location-linked coupons using a mobile communication terminal

The present invention has been made to solve the above problems, and an object of the present invention is to accurately determine which store a user is located in by using location identification information of a beacon even if the user is located in an indoor space.

Another object of the present invention is to provide the most suitable advertisement associated with a store visited by a user.

In addition, an object of the present invention is to increase the advertising effect by providing different advertisements and services differently according to the user's status and the user's stay time by determining the user's stay state such as entry, stay, and departure in the store.

In addition, an object of the present invention is to provide coupons, points, and events that can be used in a store visited by a user.

In addition, an object of the present invention is to increase the user's accessibility to the product by receiving a recommendation for advertisement preference and providing the user with detailed information of the advertisement product in which the user is interested.

In addition, an object of the present invention is to improve customer satisfaction, improve store image, provide differentiated advertising strategies and differentiated benefits by providing and consuming various content services between users and store operators.

In order to achieve the above object, an advertisement providing system using location information of a beacon of the present invention receives a beacon that transmits a beacon signal including location identification information within a preset range, the beacon signal, and detects the beacon signal. The user's status is classified within the designated area, user status information is generated according to the classified criteria, and after the location identification information and the status information are transmitted to the advertisement providing server, an advertisement based on the location where the beacon is installed is received and output. receiving location identification information and status information of the user from the user terminal and the user terminal, identifying the store where the user is located and the state of stay from the received location identification information and the status information, and determining the store and stay where the user is located and an advertisement providing server that selects an advertisement based on a state from a database and transmits the advertisement to the user terminal.

In addition, the user terminal generates state information indicating that the user has entered when the beacon signal is detected, and generates state information indicating that the user is staying while the beacon signal is detected, and the beacon signal is detected. When the detection is stopped, state information indicating that the user has left may be generated.

In addition, the advertisement providing server may be characterized in selecting advertisements for the store by dividing the user into a store, staying in the store, and leaving the store.

The user terminal of the present invention, a beacon signal receiving unit for receiving a beacon signal including location identification information from a beacon, classifies a user's state within an area where the beacon signal is detected, and generates user state information according to the classified criteria. and an advertisement communication unit for receiving an advertisement based on the location where the beacon is installed by transmitting the location identification information and the status information to an advertisement providing server, and an advertisement control unit for controlling output of the received advertisement.

At this time, the user location classification unit generates state information indicating that the user has entered when the beacon signal is detected, and generates state information indicating that the user is staying while the beacon signal is detected, and the beacon signal is detected. When signal detection is stopped, state information indicating that the user has left may be generated.

In addition, the location identification information may be characterized in that the terminal identification number of the beacon and the identification number of the store in which the beacon is installed.

In addition, the user terminal of the present invention may further include an advertisement product request unit for requesting detailed information of the output advertisement product from the advertisement providing server or transmitting information obtained by evaluating the advertisement product to the advertisement providing server.

The advertisement providing server of the present invention includes a server communication unit that receives location identification information and state information of a user within a beacon area from a user terminal and transmits an advertisement corresponding to the received information to the user terminal, and the received location identification information. and a user location determination unit that determines the store where the user is located and the stay status from the status information, and a server control unit that selects an advertisement based on the store where the user is located and the stay status from the database.

In addition, the server control unit may be characterized in that the user selects the advertisement of the store by dividing the state of entering the store, staying in the store, and leaving the store.

In addition, the server control unit may transmit at least one of coupons, points, and event information usable at a store where the user is located.

In addition, the server control unit may provide coupons, points, and events according to a preset time during which the user stays in the store.

In addition, the server control unit may receive advertisement information preferred by the user and provide advertisement product information reflecting the received advertisement information.

A method of providing advertisements using location information of a beacon of the present invention includes: (a) transmitting a beacon signal including location identification information within a preset range of a beacon; (b) a user terminal classifying a user's state within an area where the beacon signal is sensed and generating user state information according to the classified criteria; (c) transmitting, by the user terminal, the location identification information and the status information to an advertisement providing server; (d) receiving, by an advertisement providing server, location identification information and status information of a user from a user terminal, and identifying a store where the user is located and a staying state from the received location identification information and the status information; (e) selecting, by an advertisement providing server, an advertisement based on a store where the user is located and a stay state from a database and transmitting the selected advertisement to the user terminal; and (f) receiving and outputting, by the user terminal, an advertisement based on the location where the beacon is installed.

At this time, in the step (c), when the beacon signal is detected, state information indicating that the user has entered is generated, while the beacon signal is detected, state information indicating that the user is staying is generated, When detection of the beacon signal is stopped, state information indicating that the user has left may be generated.

Also, in the step (f), advertisements for the store may be selected by dividing states of when the user enters the store, stays in the store, and leaves the store.

A method for providing an advertisement by a user terminal using location information of a beacon of the present invention includes: (a) receiving a beacon signal including location identification information from a beacon; (b) classifying a user's state within an area where the beacon signal is sensed and generating user state information according to the classified criteria; (c) receiving an advertisement based on the location where the beacon is installed by transmitting the location identification information and the status information to an advertisement providing server; and (d) controlling output of the received advertisement.

At this time, in the step (b), when the beacon signal is detected, state information indicating that the user has entered is generated, while the beacon signal is detected, state information indicating that the user is staying is generated, When detection of the beacon signal is stopped, state information indicating that the user has left may be generated.

In addition, the beacon signal may be an identification number of the beacon and an identification number of a store in which the beacon is installed.

In addition, after the step (d), (e) requesting detailed information of the output advertisement product to the advertisement providing server or transmitting information obtained by evaluating the advertisement product to the advertisement providing server may be further included.

A method of providing an advertisement by using location information of a beacon by an advertisement providing server of the present invention includes: (a) receiving location identification information from a user terminal and user status information within a beacon area; (b) figuring out a store where the user is located and a staying state from the received location identification information and the status information; (c) selecting an advertisement based on the store where the user is located and the status of stay from the database; and (d) transmitting an advertisement corresponding to the received information to a user terminal.

At this time, the step (c) may be characterized in that the advertisement of the store is selected by dividing the state of the user entering the store, staying in the store, or leaving the store.

In addition, after step (c), (e) transmitting at least one of coupons, points, and event information usable at a store where the user is located may be further included.

In addition, the step (e) may be characterized in that coupons, points, and events are provided according to a preset time during which the user stays in the store.

In addition, after the step (d), (f) requesting detailed information of the output advertisement product to the advertisement providing server or transmitting information obtained by evaluating the advertisement product to the advertisement providing server may be further included.

According to the present invention, even if the user is located in an indoor space, it is possible to accurately determine which store the user is located in using location identification information of a beacon.

In addition, the present invention can provide the most suitable advertisement related to the store visited by the user.

In addition, the present invention determines the user's staying state such as entry, stay, and departure in the store, and provides different advertisements and services according to the user's state and the user's stay time to increase the advertising effect.

In addition, the present invention can provide convenience to the user by providing coupons, points, and events that can be used at stores visited by the user.

In addition, the present invention can increase the user's accessibility to the product by receiving a recommendation for advertisement preference and providing the user with detailed information on the advertisement product in which the user is interested.

In addition, the present invention can provide improved customer satisfaction, improved store image, differentiated advertising strategy and differentiated benefits by providing and consuming various content services between users and store operators.

1 is a configuration diagram showing functional blocks of an advertisement providing system using location information of a beacon according to an embodiment of the present invention.
2 is a configuration diagram showing functional blocks of a user terminal according to an embodiment of the present invention.
3 is a configuration diagram showing functional blocks of an advertisement providing server according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing advertisements using location information of beacons according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing an advertisement by using location information of a beacon by a user terminal according to an embodiment of the present invention.
6 is a flowchart illustrating a method of providing an advertisement by utilizing location information of a beacon by an advertisement providing server according to an embodiment of the present invention.
7 is a flowchart illustrating a method of providing an advertisement by utilizing location information of a beacon by an advertisement providing server according to another embodiment of the present invention.

Hereinafter, some embodiments of the present invention will be described in detail through exemplary drawings. The described embodiments are provided so that those skilled in the art can easily understand the technical spirit of the present invention, and the present invention is not limited thereby, and it is determined that detailed descriptions of related known configurations or functions may obscure the gist of the present invention. In this case, the detailed description is omitted. Objects and technical configurations of the present invention and details of the operational effects thereof will be more clearly understood by the following detailed description based on the accompanying drawings in the specification of the present invention. An embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

The embodiments disclosed herein should not be construed or used as limiting the scope of the present invention. It goes without saying that the description, including the embodiments herein, has a variety of applications for those skilled in the art. Therefore, any embodiments described in the detailed description of the present invention are illustrative for better explaining the present invention, and the scope of the present invention is not intended to be limited to the examples.

The functional blocks shown in the drawings and described below are only examples of possible implementations. Other functional blocks may be used in other implementations without departing from the spirit and scope of the detailed description. Also, while one or more functional blocks of the present invention are represented as separate blocks, one or more of the functional blocks of the present invention may be a combination of various hardware and software configurations that perform the same function.

In addition, the expression of including certain elements simply indicates that the corresponding elements exist as an open expression, and should not be understood as excluding additional elements. Matters shown in the accompanying drawings may be different from those actually implemented in the schematic drawings to easily explain the embodiments of the present invention, and in adding reference numerals to the components of each drawing, the same components It should be noted that even though it is displayed on other drawings, it is intended to have the same sign as possible.

Furthermore, it should be understood that when a component is referred to as being connected or connected to another component, it may be directly connected or connected to the other component, but other components may exist in the middle.

In addition, expressions such as 'first and second' are expressions used only for distinguishing a plurality of components, and do not limit the order or other characteristics between the components.

1 is a diagram showing the configuration of an advertisement providing system using location information of a beacon according to an embodiment of the present invention.

Referring to FIG. 1 , an advertisement providing system using location information of a beacon according to an embodiment of the present invention includes a beacon 10, a user terminal 100, and an advertisement providing server 200. More specifically, the beacon 10 transmits a beacon signal including location identification information within a preset range, receives the beacon signal, classifies the user's condition within the area where the beacon signal is detected, and The user terminal 100 and the user that generate user status information according to the above, transmit the location identification information or the status information to the advertisement providing server 200, and then receive and output an advertisement based on the location where the beacon 10 is installed. Location identification information or status information of the user is received from the terminal 100, and the store or stay state where the user is located is determined from the received location identification information or the state information, and the store or stay state where the user is located is determined. and an advertisement providing server 200 that selects based advertisements from a database and transmits them to the user terminal 100 . Here, the state information refers to a staying state such as whether the user has entered the store, is staying, or has left the store.

The beacon 10 is a short-range communication means for sending a beacon signal to the user terminal 100 within a short distance (about 50 to 70 m) and informing the advertisement providing server 200 of the user's location information, and the beacon 10 installed in the store ) periodically sends location identification information and RSSI (Received Signal Strength Indicator) values as signals, and receives information when the user of the user terminal 100 enters within the range of the beacon signal. The beacon 10 serves as a reference point for informing the location, and uses communication technology (short-range dedicated communication method (DSRC), ultrasonic, infrared, Bluetooth, CDMA, LTE, WiFi, LiFi, etc.) to transmit information, and also uses a transmission method According to, it is divided into sound-based low-frequency beacon, LED beacon, Wi-Fi beacon, Bluetooth beacon, etc. In particular, the present invention can use BLE (Bluetooth Low Energy) protocol-based short-range wireless communication.

BLE beacon is a short-range wireless communication device based on the Bluetooth 4.0 protocol. It can communicate with devices within a maximum distance of 70m and is highly accurate enough to distinguish between 5 and 10 cm. In addition, low power consumption is suitable for the realization of the Internet of Things, where all devices are always connected. The beacon 10 has a longer usable distance than NFC, so it can provide a space-based user experience, and it is possible to provide indoor location information, which was impossible with GPS technology.

At this time, the location identification information transmitted by the beacon 10 may be a terminal identification number of the beacon 10 or an identification number of a store in which the beacon 10 is installed. Therefore, when the user terminal 100 provides the terminal identification number of the beacon 10 to the advertisement providing server 200, the type and location of the store corresponding to the terminal identification number are stored in the advertisement providing server 200. Information such as advertisements, coupons, points, and events related to the store may be provided to the user terminal 100 .

Therefore, when the user of the present invention enters the store where the beacon 10 is installed, the beacon 10 sends a beacon signal including the location identification information of the store to the user terminal 100, and the user terminal 100 receives the location identification information. By transmitting to the advertisement providing server 200, the information providing server may transmit information related to the store where the user is located or information such as coupons, points, and events usable in the corresponding store.

In addition, when the user terminal 100 provides the identification number of the store in which the beacon 10 is installed to the advertisement providing server 200, the advertisement providing server 200 directly stores advertisements and coupons according to the identification number of the corresponding store. Information such as , points, and events may be provided to the user terminal 100 .

Accordingly, while there is a difficulty in locating an indoor location using GPS, the beacon 10 has an advantage in that it is possible to determine the location of an indoor user within a radius range, thereby confirming accurate store information where the user is located.

The user terminal 100 receives the beacon signal, classifies the user's state within the area where the beacon signal is detected, generates user state information according to the classified criteria, and provides the location identification information or the state information as an advertisement. After transmission to the server 200, the advertisement based on the location where the beacon 10 is installed is received and outputted.

In particular, the user terminal 100 of the present invention has a feature of classifying the state of the user within the area where the beacon signal is detected. At the time when the user terminal 100 starts receiving the beacon signal, the user terminal 100 is the user can be identified as the point of entry into the store. After that, in a state in which the beacon signal is continuously received, the user terminal 100 can determine that the user is staying in the store. In addition, when reception of the beacon signal is stopped, the user terminal 100 may determine that the user leaves the store. Therefore, according to the present invention, the service can be differentiated and provided according to the state of the user's stay in the store. In addition, since the present invention can also measure the user's stay time in the store, coupons, points, and events can be differentiated and paid according to the store stay time.

For example, referring to FIG. 1, when a user enters store A, the user terminal 100 starts to receive a beacon signal, recognizes that the user has entered store A, and the location included in the received beacon signal. The identification information and information indicating that the user has entered the store are transmitted to the advertisement providing server 200 . Upon receiving this, the advertisement providing server 200 selects the information of the store where the user is located from the location identification information, and transmits new product advertisement and ongoing event information to the user terminal 100 according to the user's status (entering the store). there is.

In addition, if the user terminal 100 continues to receive the beacon signal after recognizing the user entering the store, the user terminal 100 measures the time the user has been staying in the store since entering the store, and provides the advertisement. It can be transmitted to the server 200. Accordingly, the advertisement providing server 200 may provide a special discount advertisement, coupon payment, discount winning event for customers who stay for 10 minutes or longer, and the like according to the user's staying time.

In addition, when the detection of the beacon signal is stopped, the user terminal 100 recognizes the user leaving the store and transmits information indicating that the user has left the store to the advertisement providing server 200 . Upon receiving this, the advertisement providing server 200 may provide advertisements for products to be newly released in the store, information on events to be held in the future, and the like.

In this way, since the present invention can provide differentiated services by measuring the user's stay in the store, improving customer satisfaction, enhancing store image, differentiated advertising strategy and Differentiated benefits can be provided.

The advertisement providing server 200 receives location identification information or state information of the user from the user terminal 100, and identifies the store where the user is located or the state of stay from the received location identification information or the state information, An advertisement based on a store where the user is located or a stay state is selected from the database and transmitted to the user terminal 100 .

For example, the advertisement providing server 200 searches for a store where the user is located from the received location identification information, and when the status information of the user received from the user terminal 100 means that the user entered the store, related to the corresponding store. Among the information, new product advertisement and ongoing event information may be selected from the database and transmitted to the user terminal 100 .

In addition, the advertisement providing server 200 receives the time the user is staying in the store from the user terminal 100, and stores special discount advertisements, coupon payments, discount winning events for customers staying more than 10 minutes, etc. according to the time the user is staying in the store. It can be selected from and transmitted to the user terminal 100.

In addition, when the advertisement providing server 200 receives information that the user has left the store from the user terminal 100, the user terminal 100 selects advertisements for products to be newly released in the corresponding store and event information to be held in the future from the database. can be sent to

Meanwhile, the user terminal 100 and the advertisement providing server 200 are preferably connected through a wired or wireless communication network. The communication network includes a base station controller, a base station transmitter and/or a repeater, and the like. Here, the base station controller plays a role of relaying signals between the support station transmitter and the switching center. The communication network supports both synchronous and asynchronous types. Therefore, in the synchronous case, the transmitting and receiving base station transmitters will be BTS (Base Station Transmission System), the transmitting and receiving base station controllers will be BSC (Base Station Controller), and in the case of asynchronous, transmitting and receiving base station transmitters will be RTS (Radio Transiver Subsystem), The transmitting and receiving base station controller will be a Radio Network Controller (RNC). Of course, the communication network according to the embodiment of the present invention is not limited thereto, and can be collectively referred to as a GSM network other than a CDMA network and an access network of a next-generation mobile communication system to be implemented in the future.

The communication network may further include an access point. An access point represents a small base station such as a femto or pico base station that is often installed in a building. Here, the femto or pico base stations are classified according to the maximum number of user terminals 100 that can be accessed in the classification of small base stations. In addition, the access point includes a short-range communication module for performing short-range communication such as Wi-Fi with the user terminal 100 . In addition to Wi-Fi, short-range communication includes Bluetooth communication, zigbee communication, infrared communication (IrDA), RF (Radio Frequency) such as UHF (Ultra High Frequency) and VHF (Very High Frequency), and ultra-wideband communication (UWB). It can be done to standard. The access point selects the location of the data packet, designates the best communication path for the selected location, and can forward the data packet to the next device, for example, the user terminal 100 along the designated communication path. An access point can share multiple lines in a common network environment.

Access points are largely divided into fixed access points and mobile access points. A fixed access point may include a router, a repeater, a repeater, and the like, and a mobile access point includes a bridge product of a specific manufacturer such as KT's egg. Such a mobile access point can transmit after reading the receiver's address from the sender's information and specifying the most appropriate communication path while guaranteeing free mobility.

2 is a diagram showing the configuration of a user terminal 100 according to an embodiment of the present invention.

Referring to FIG. 2 , the user terminal 100 according to an embodiment of the present invention includes a beacon signal receiver, a user location classification unit 120, an advertisement communication unit 130, and an advertisement control unit 140. More specifically, a beacon signal receiving unit for receiving a beacon signal including location identification information from the beacon 10, classifying the user's state within the area where the beacon signal is detected, and providing the user's state information according to the classified criteria. The user location classification unit 120 that generates, the advertisement communication unit 130 that transmits the location identification information or the status information to the advertisement providing server 200 to receive an advertisement based on the location where the beacon 10 is installed, and the reception It includes an advertisement control unit 140 that controls the output of one advertisement.

The beacon signal receiving unit receives a beacon signal including location identification information transmitted by the beacon 10, and communication technology (short range dedicated communication method (DSRC), ultrasonic, infrared, Bluetooth, CDMA, LTE, WiFi) to receive the beacon signal. , LiFi, etc., and according to the transmission method, it can be divided into sound-based low-frequency beacon 10, LED beacon 10, Wi-Fi beacon 10, Bluetooth beacon 10, etc. In particular, the present invention BLE ( Bluetooth Low Energy) protocol-based short-distance wireless communication can be used.

Therefore, the present invention can accurately determine which store the user is located in using the location identification information of the beacon 10 even if it is located in an indoor space, and can provide the most appropriate advertisement related to the store the user has visited.

The user location classification unit 120 may classify the user's status within the area where the beacon signal is sensed, and generate user status information according to the classified criteria. The user location classification unit 120 may classify the state of the user by dividing criteria such as a state in which the beacon signal is detected, a state in which the detection continues, and a state in which the detection is stopped. However, this classification is only an example, and the criteria may be further simplified or the classification may be further subdivided according to the passage of time when the beacon signal is detected.

At this time, the user location classification unit 120 generates state information indicating that the user has entered when the beacon signal is detected, and generates state information indicating that the user is staying while the beacon signal is detected. , When the detection of the beacon signal is stopped, state information indicating that the user has left may be generated.

For example, referring to FIG. 1 , when a user enters store A, the beacon signal receiving unit starts to receive a beacon signal, recognizes that the user has entered store A, and the user location classification unit 120 receives the received beacon signal. Location identification information included in the beacon signal and state information indicating that the user has entered the store are generated, and the advertisement communication unit 130 to be described later transmits this information to the advertisement providing server 200. Upon receiving this, the advertisement providing server 200 selects the information of the store where the user is located from the location identification information, and transmits new product advertisement and ongoing event information to the user terminal 100 according to the user's status (entering the store). there is.

In addition, if the beacon signal receiving unit continues to receive the beacon signal after detecting the beacon signal, the user location classifying unit 120 measures the time the user has been staying in the store since entering the store, and determines the length of stay. By generating information, the advertisement communication unit 130 may transmit this information to the advertisement providing server 200 . Accordingly, the advertisement providing server 200 may provide a special discount advertisement, coupon payment, discount winning event for customers who stay for 10 minutes or longer, and the like according to the user's staying time.

In addition, when the beacon signal reception unit stops detecting the beacon signal, the user location classification unit 120 recognizes that the user has left the store, generates information indicating that the user has left the store, and the advertisement communication unit 130 provides this information as an advertisement. It is transmitted to the server 200. Upon receiving this, the advertisement providing server 200 may provide advertisements for products to be newly released in the store, information on events to be held in the future, and the like.

As described above, the present invention determines the user's staying state such as entry, stay, and departure in the store, and provides different advertisements and services according to the user's status and the user's stay time to increase the advertising effect, and differentiated Since the service can be provided, it is possible to improve customer satisfaction, enhance the store image, differentiated advertising strategies and differentiated benefits through the provision and consumption of various content services between users and store owners.

The advertisement communication unit 130 may receive an advertisement based on the location where the beacon 10 is installed by transmitting location identification information or status information to the advertisement providing server 200 through a communication network. Here, the communication network includes both wired and wireless communication, and the user terminal 100 and the advertisement providing server 200 are interconnected through the communication network.

The advertisement control unit 140 controls the output of advertisements received from the advertisement providing server 200, adjusts the output time of the received advertisements, and calculates product prices using information such as coupons and points in addition to the received advertisements. can be performed.

In another embodiment of the present invention, the user terminal 100 requests the advertisement providing server 200 for detailed information on the output advertisement product, or transmits the evaluation information of the advertisement product to the advertisement providing server 200. A requesting unit 150 may be further included.

Accordingly, when a user sees a product he likes while viewing an output advertisement, he or she may request detailed information of the advertisement product from the advertisement providing server 200 by clicking on the corresponding product. At this time, the advertisement providing server 200 may provide the price, color, and location information of stores handling the product. Therefore, there is an advantage in that the user can immediately know whether the corresponding product is located in the store where the user is located.

In addition, when a user's preference for an advertisement product is input, the advertisement providing server 200 collects the corresponding information and uses it as R&D data for a product handled in the store. Of course, a configuration in which coupons or points are provided according to the user's preference input may also be possible. Therefore, this is not a one-way advertisement, but since feedback on advertisements can be received from users, feedback on their products can be received from store operators, and customer satisfaction is improved through the provision and consumption of various content services between users and store operators. It has the effect of providing improvement, store image enhancement, differentiated advertising strategy and differentiated benefits.

3 is a diagram showing the configuration of an advertisement providing server 200 according to an embodiment of the present invention.

Referring to FIG. 3 , an advertisement providing server 200 according to an embodiment of the present invention includes a server communication unit 210 , a user location determination unit 220 and a server control unit 230 . More specifically, a server communication unit for receiving location identification information or status information of a user within the beacon 10 area from the user terminal 100 and transmitting an advertisement corresponding to the received information to the user terminal 100 ( 210), a user location determining unit 220 that determines the store or stay state where the user is located from the received location identification information or the status information, and selects advertisements based on the store or stay state where the user is located from the database. A server control unit 230 is included.

On the other hand, the advertisement providing server 200 is the location identification information of the beacon 10, which means the terminal identification number of the beacon 10 or the identification number of the store, the location information of the store according to the location identification information of the beacon 10, the user's It may include a database for storing various information such as advertisements, coupons, points, events, etc. for stores to be transmitted to the user terminal 100 to be transmitted according to status information. At this time, the information of advertisements, coupons, points, and events It is preferable to classify and store according to the store location where the user is located and the status information of the user. Here, the database is a device for storing data and basically stores data such as environmental variables for search, classification, analysis, etc. Since the function of such a database can be implemented using conventional technology, a detailed description of the implementation is given below. omit

The server communication unit 210 receives location identification information or user status information within the beacon 10 area from the user terminal 100 through a communication network, and transmits an advertisement corresponding to the received information to the user terminal 100. do. Here, the communication network includes both wired and wireless communication, and the user terminal 100 and the advertisement providing server 200 are interconnected through the communication network.

The user location determination unit 220 may determine the store where the user is located from location identification information received from the user terminal 100 . At this time, the location identification information may be the terminal identification number of the beacon 10 or the identification number of the store in which the beacon 10 is installed.

Therefore, when the location identification information including the terminal identification number of the beacon 10 is received from the user terminal 100, the store in which the beacon 10 having the terminal identification number is installed is searched for from the database to find the store where the user is located. can figure it out

In addition, when receiving the identification number of the store where the beacon 10 is installed from the user terminal 100, it is possible to determine the store where the user is located by searching for a store corresponding to the identification number of the store from the database.

Therefore, when the user of the present invention enters the store where the beacon 10 is installed, the beacon 10 sends a beacon signal including the location identification information of the store to the user terminal 100, and the user terminal 100 receives the location identification information. By transmitting to the server communication unit 210, the user location determination unit 220 can determine the location of the store where the user is located and provide advertisements related to the corresponding store.

Accordingly, while there is a difficulty in locating an indoor location using GPS, the beacon 10 has an advantage in that it is possible to determine the location of an indoor user within a radius range, thereby confirming accurate store information where the user is located.

In addition, the user location determination unit 220 may determine the user's staying state in the store from the received state information. The user terminal 100 may classify the user's status within the area where the beacon signal is detected, generate the user's status information according to the classified criteria, and then transmit it to the advertisement providing server 200. In this way, the user terminal ( When the server communication unit 210 receives the information generated in step 100, the user location determination unit 220 may determine the user's staying state in the store from the received user's status information.

In another embodiment of the present invention, the user location determination unit 220 may determine the user's state in the store according to whether location identification information is received from the user terminal 100 . The user location determination unit 220 may determine the user's state by dividing criteria such as a state in which location identification information is received from the user terminal 100, a state in which reception of location identification information continues, and a state in which reception is stopped. there is.

For example, when a user enters a store, the user terminal 100 transmits location identification information to the advertisement providing server 200, and the advertisement communication unit 130 of the advertisement providing server 200 starts modifying the location identification information. If so, the user location determination unit 220 determines that the user has entered the store, and the user location determination unit 220 determines the store where the user is located from the location identification information.

In addition, if the server communication unit 210 continues to receive the location identification information after receiving the location identification information, the user location determination unit 220 measures the time the user has been staying in the store since entering the store, and By generating information about time, the server control unit 230, which will be described later, may select and provide information to be transmitted to the user terminal 100 differently according to the user's sojourn time.

In addition, when the server communication unit 210 stops receiving the location identification information, the user location determination unit 220 may determine that the user leaves the store.

However, the determination of the user state as above is just one example, and the criteria may be further simplified or the classification of the user state may be further subdivided according to the flow of time when the server communication unit 210 receives the location identification information.

As described above, the present invention determines the user's staying state such as entry, stay, and departure in the store, and provides different advertisements and services according to the user's status and the user's stay time to increase the advertising effect, and differentiated Since the service can be provided, it is possible to improve customer satisfaction, enhance the store image, differentiated advertising strategies and differentiated benefits through the provision and consumption of various content services between users and store owners.

The server control unit 230 may select an advertisement based on the store where the user is located or the staying state determined by the user location determination unit 220 from the database.

In particular, the server control unit 230 divides the state of when the user enters the store, stays in the store, or leaves the store, selects advertisements for the store, or provides coupons or points that can be used in the store. , Event information may be selected and transmitted to the user terminal 100 .

For example, when it is determined from the user location determination unit 220 that the user has entered a store, the server control unit 230 selects new product advertisements and on-going event information from the database and transmits them to the user terminal through the server communication unit 210. It can be sent to (100).

In addition, when the user stays in the store from the user location determination unit 220, the server control unit 230 selects coupons, points, and events according to the time the user stays in the store according to the preset time, and the user terminal 100 can be provided to If the user stays in the store for more than 10 minutes, advertisements for discounted products may be provided, coupons may be provided if the user stays in the store for more than 20 minutes, and a discount event for all products or a 1+1 event may be provided if the user stays in the store for more than 30 minutes. This is just one example, and various information and services can be differentially provided according to the server manager's time setting. This gives the effect of allowing the user to stay in the store for a longer time, thereby increasing the sales efficiency of the product and exposing the product to the user for a longer time, thereby increasing the visual promotion effect.

In addition, when it is determined from the user location determining unit 220 that the user has left the store, the server control unit 230 may provide advertisements for products to be released in the corresponding store and information on events to be held in the future.

In this way, the server control unit 230 can increase the advertising effect by providing different advertisements and services according to the status of the user's stay in the store, such as entering, staying, leaving, etc., and can provide differentiated services. The provision and consumption of various content services among store operators can improve customer satisfaction, enhance store image, provide differentiated advertising strategies and differentiated benefits.

Meanwhile, the server control unit 230 may receive advertisement information preferred by the user and provide advertisement product information reflecting the received advertisement information.

Accordingly, when a user sees a product he likes while viewing an output advertisement, he or she may request detailed information of the advertisement product from the advertisement providing server 200 by clicking on the corresponding product. At this time, the server control unit 230 may extract the price, color, and location information of stores handling the product from the database according to the user's request and provide the information to the user terminal 100 . Therefore, there is an advantage in that the user can immediately know whether the corresponding product is located in the store where the user is located.

In addition, when the server communication unit 210 receives the user's preferences for advertising products, the server controller 230 stores the preferences selected by each user in a database, and can be used as R&D data for products handled in stores later. . Of course, a configuration in which coupons or points are provided to the user terminal 100 according to the user's preference input will also be possible. Therefore, this is not a one-way advertisement, but since feedback on advertisements can be received from users, feedback on their products can be received from store operators, and customer satisfaction is improved through the provision and consumption of various content services between users and store operators. It has the effect of providing improvement, store image improvement, differentiated advertising strategy and differentiated benefits.

4 is a flowchart illustrating a method of providing advertisements using location information of beacons according to an embodiment of the present invention.

Referring to FIG. 4, a method of providing advertisements using location information of beacons according to an embodiment of the present invention includes (a) transmitting a beacon signal including location identification information of a beacon within a preset range (S410); (b) a user terminal classifying a user's state within an area where the beacon signal is sensed and generating user state information according to the classified criteria (S420); (c) transmitting, by the user terminal, the location identification information or the status information to an advertisement providing server (S430); (d) an advertisement providing server receiving location identification information or status information of a user from a user terminal, and identifying a store where the user is located or a state of stay from the received location identification information or the status information (S440); (e) selecting, by an advertisement providing server, an advertisement based on a store where the user is located or a stay state from a database and transmitting the selected advertisement to the user terminal (S450); and (f) receiving and outputting, by the user terminal, an advertisement based on the location where the beacon is installed (S460).

At this time, in step (c) (S430), when the beacon signal is detected, state information indicating that the user has entered is generated, and while the beacon signal is detected, state information indicating that the user is staying is generated. And, when the detection of the beacon signal is stopped, state information indicating that the user has left may be generated.

Also, in step (f) (S460), advertisements for the store may be selected by dividing the state of when the user enters the store, stays in the store, or leaves the store.

Meanwhile, the step of the advertisement providing method using the location information of the beacon in FIG. 4 is a process in which each component of the advertisement providing system using the location information of the beacon described together with FIG. 1 provides an advertisement using the location information of the beacon. It is expressed in stages, and the description related to this is omitted as described above.

5 is a flowchart illustrating a method for a user terminal to provide an advertisement by utilizing location information of a beacon according to an embodiment of the present invention.

Referring to Figure 5, a user terminal according to an embodiment of the present invention provides an advertisement using the location information of the beacon (a) receiving a beacon signal including location identification information from the beacon (S510); (b) classifying the status of the user within the area where the beacon signal is sensed and generating status information of the user according to the classified criteria (S520); (c) receiving an advertisement based on the location where the beacon is installed by transmitting the location identification information or the status information to an advertisement providing server (S530); and (d) controlling output of the received advertisement (S540).

At this time, in step (b) (S520), when the beacon signal is detected, state information indicating that the user has entered is generated, and while the beacon signal is detected, state information indicating that the user is staying is generated. And, when the detection of the beacon signal is stopped, state information indicating that the user has left may be generated.

In addition, the beacon signal may be an identification number of the beacon or an identification number of a store in which the beacon is installed.

In addition, the user terminal of the present invention provides an advertisement by utilizing the location information of the beacon, after the step (d) (S540), (e) requests the detailed information of the output advertisement product to the advertisement providing server, or The method may further include transmitting information obtained by evaluating advertisement products to an advertisement providing server (S550).

Meanwhile, in the step of the method for providing an advertisement by using the location information of the beacon by the user terminal in FIG. 5, each component of the user terminal described with reference to FIG. 2 steps the process of providing the advertisement by utilizing the location information of the beacon. As described above, the description related to this will be omitted as described above.

6 is a flowchart illustrating a method for providing an advertisement by utilizing location information of a beacon by an advertisement providing server according to an embodiment of the present invention.

Referring to FIG. 6, an advertisement providing server using location information of a beacon according to an embodiment of the present invention provides a method for (a) receiving location identification information from a user terminal or user status information within a beacon area. Step (S610); (b) figuring out the store where the user is located or the staying state from the received location identification information or the status information (S620); (c) selecting an advertisement based on a store where the user is located or a stay state from a database (S630); and (d) transmitting an advertisement corresponding to the received information to the user terminal (S640).

At this time, the step (c) (S630) may be characterized in that the advertisement of the store is selected by dividing the state of the user entering the store, staying in the store, or leaving the store.

Meanwhile, the step of the method in which the advertisement providing server in FIG. 6 provides an advertisement by utilizing the location information of the beacon includes a process of providing an advertisement by utilizing the location information of the beacon for each configuration of the advertisement providing server described together with FIG. 3. It is expressed in stages, and the description related to this is described above, and redundant description will be omitted.

7 is a flowchart illustrating a method of providing an advertisement by utilizing location information of a beacon by an advertisement providing server according to another embodiment of the present invention.

Referring to FIG. 7, an advertisement providing server using location information of a beacon according to another embodiment of the present invention includes (a) receiving location identification information from a user terminal or user status information within a beacon area. Step (S710); (b) figuring out a store where the user is located or a staying state from the received location identification information or the status information (S720); (c) selecting an advertisement based on a store where the user is located or a stay state from a database (S730); (d) transmitting an advertisement corresponding to the received information to a user terminal (S740); (e) transmitting at least one of coupons, points, and event information usable at a store where the user is located (S750); and (f) requesting detailed information of the output advertisement product from the advertisement providing server or transmitting information obtained by evaluating the advertisement product to the advertisement providing server (S760). At this time, if the step (e) (S750) is after the step (c) (S730), it may be performed at any step regardless of the time-series order.

In addition, in the step (c) (S730), advertisements for the store may be selected by dividing the state of the user entering the store, staying in the store, or leaving the store.

Meanwhile, the step of the method for providing advertisements by using the location information of beacons by the advertisement providing server in FIG. 7 is another embodiment of providing advertisements by utilizing the location information of beacons for each configuration in the advertisement providing server described together with FIG. 3. The example process is expressed step by step, and the description related to this is described above, and redundant description will be omitted.

In addition, the method of the present invention may be implemented in the form of a program or application for executing it, and a computer-readable recording medium containing such a program or application should also be included in the scope of the present invention.

As such, those skilled in the art to which the present invention pertains will be able to recognize that the present invention can be implemented in other specific embodiments without changing the technical spirit or essential characteristics thereof. Therefore, it should be understood that the embodiments described above are only illustrative and not limiting in scope. In addition, the flow charts shown in the drawings are merely sequential sequences shown by way of example in order to achieve the most desirable results in practicing the present invention, and of course, other additional steps may be provided or some steps may be deleted. .

The technical features described in this specification and implementations for implementing them may be implemented as digital electronic circuits, implemented as computer software, firmware, or hardware including the structures described herein and their structural equivalents, or a combination of one or more of them. can be implemented with In addition, an implementation implementing the technical features described in this specification is a computer program product, that is, a module related to computer program instructions encoded on a tangible program storage medium for controlling the operation of a processing system or for execution by it. may be implemented.

A computer readable medium may be a machine readable storage device, a machine readable storage substrate, a memory device, a composition of matter that affects a machine readable propagating signal, or a combination of one or more of these.

On the other hand, the term "apparatus" or "system" in this specification includes all mechanisms, devices, and machines for processing data, including, for example, a processor, a computer, or multiple processors or computers. A processing system includes, in addition to hardware, any code that forms an execution environment for a computer program on demand, such as, for example, code constituting processor firmware, a protocol stack, a database management system, an operating system, or a combination of one or more of these. can do.

A computer program, also known as a program, software, software application, script or code, may be written in any form of programming language, including compiled or interpreted language or a priori or procedural language, and may be a stand-alone program, module, component, or sub-program. implemented in any form including routines or other units suitable for use in a computer environment.

On the other hand, a computer program does not necessarily correspond to a file in a file system, but in a single file provided to the requested program or in multiple interacting files (for example, one or more modules, subprograms, or storing parts of code). file), or within another program or part of a file that holds data (eg, one or more scripts stored within a markup language document).

A computer program may be implemented to be executed on multiple computers or one or more computers located at one site or distributed across multiple sites and interconnected by a wired/wireless communication network.

On the other hand, computer-readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, for example, magnetic disks such as internal hard disks or external disks, and magneto-optical disks. and all types of non-volatile memory, media and memory devices, including CD and DVD disks. The processor and memory may be supplemented by, or incorporated into, special purpose logic circuitry.

An implementation implementing the technical features described in this specification includes, for example, a backend component such as a data server, or includes a middleware component, such as an application server, for example, or implements the subject matter described herein by a user. may be implemented on a computing system that includes a front-end component such as a web browser or a client computer having a graphical user interface capable of interacting with a web browser, or any combination of one or more of such back-ends, middleware, or front-end components. The components of the system are interconnectable by any form or medium of digital data communication, such as, for example, a communication network.

Hereinafter, in addition to the above description, a more specific embodiment capable of implementing the components included in the system and the MO service-based benefit providing method described in this specification will be described in detail.

The system described in this specification and the method of providing advertisements using location information of beacons execute computer software, program codes or instructions on a server related to a client device or a web-based storage system or one or more processors included in the server. It may be used partially or entirely through means of Here, the processor may be part of a computing platform such as a server, a client, a network infrastructure, a mobile computing platform, a fixed computing platform, and the like, and may be a type of computer or processing device capable of executing program instructions and codes. In addition, the processor may further include a memory for storing an advertisement providing method, commands, codes, and programs using the location information of the beacon. If the processor does not include the memory, the advertisement using the location information of the beacon through a separate interface A storage device such as a CD-ROM, DVD, memory, hard disk, flash drive, RAM, ROM, cache, etc. in which the providing method, instructions, codes, and programs are stored may be accessed.

In addition, the system described in this specification and the method of providing advertisements using location information of beacons may be partially or wholly used through a device that executes computer software on a server, client, gateway, hub, router, or network hardware. Here, the software may be executed on various types of servers, such as a file server, a print server, a domain server, an Internet server, an intranet server, a host server, and a distributed server. It may further include interfaces for accessing storage media, communication devices, ports, clients, and other servers through a wired/wireless network.

In addition, a method of providing advertisements using location information of beacons, commands, codes, etc. may also be executed by a server, and other devices necessary to execute a method of providing advertisements using location information of beacons are part of a hierarchical structure associated with a server. It can be implemented in parts.

In addition, the server may provide an interface to other devices, including without limitation clients, other servers, printers, database servers, print servers, file servers, communication servers, distribution servers, etc., and connection through the interface may be performed through a wired/wireless network. Through this, remote execution of programs can be facilitated.

In addition, any of the devices connected to the server through the interface may further include at least one storage device capable of storing an advertisement providing method, command, code, etc. using location information of the beacon, and the central processor of the server may be different. Commands, codes, etc. to be executed on the device may be provided to the device to be stored in the storage device.

Meanwhile, the system described in this specification and the advertisement providing method using location information of beacons may be partially or entirely used through a network infrastructure. Here, the network infrastructure may include devices such as computing devices, servers, routers, hubs, firewalls, clients, personal computers, communication devices, routing devices, and the like, and separate modules capable of executing respective functions, as mentioned above. In addition to a device and module, it may further include storage media such as story flash memory, buffers, stacks, RAM, ROM, and the like. In addition, advertisements using location information of beacons, commands, codes, etc. may also be executed and stored by any one of devices, modules, and storage media included in network infrastructure, and advertisements using location information of beacons. Other devices required to execute the provisioning method may also be implemented as part of the network infrastructure.

In addition, the system described in this specification and the advertisement providing method using location information of beacons may be implemented as hardware or a combination of hardware and software suitable for a specific application. Here, hardware includes both general-purpose computer devices such as personal computers and mobile communication terminals and store-type specific computer devices, and computer devices include memory, microprocessors, microcontrollers, digital signal processors, application integrated circuits, programmable gate arrays, and programmable arrays. It may be implemented as a device including a tissue or the like, or a combination thereof.

The computer software, instructions, codes, etc. described above may be stored or accessed by a readable device, where the readable device is a computer component having digital data used for computing during a certain time interval, such as RAM or ROM. Semiconductor storage, permanent storage such as optical disks, mass storage such as hard disks, tapes, drums, etc., optical storage such as CDs or DVDs, flash memory, floppy disks, magnetic tapes, paper tapes, stand-alone RAM disks, large capacity removable from computers It may include storage and memory such as dynamic memory, static memory, variable storage, and network attached storage such as the cloud. Meanwhile, the commands and codes here refer to data-oriented languages such as SQL and dBase, system languages such as C, Objective C, C++, and assembly, architecture languages such as Java and NET, and application languages such as PHP, Ruby, Perl, and Python. It includes all the same languages, but is not limited thereto, and may include all languages widely known to those of ordinary skill in the art to which the present invention belongs.

In addition, the "computer readable medium" described in this specification includes any medium that contributes to providing instructions to the processor for program execution. Specifically, it includes, but is not limited to, data storage devices, non-volatile media such as optical disks and magnetic disks, volatile media such as dynamic memories, and transmission media such as coaxial cables, copper wires, and optical fibers that transmit data.

On the other hand, components for executing the technical features of the present invention included in block diagrams and flowcharts shown in the accompanying drawings refer to logical boundaries between the components.

However, according to an embodiment of software or hardware, the illustrated components and their functions are executed in the form of independent software modules, monolithic software structures, codes, services, and combinations thereof, and may execute stored program codes, instructions, and the like. Since functions may be implemented by being stored in a medium executable on a computer having a processor, all of these embodiments should also be regarded as falling within the scope of the present invention.

Accordingly, although the accompanying drawings and description thereof describe technical features of the present invention, unless a specific arrangement of software for implementing these technical features is explicitly mentioned, it should not be simply inferred. That is, various embodiments described above may exist, and since such embodiments may be partially modified while retaining the same technical characteristics as the present invention, this should also be regarded as falling within the scope of the present invention.

In addition, in the case of a flow chart, although operations are depicted in a specific order, this is shown in order to obtain the most desirable results, and such operations must be executed in a specific sequence or sequential order shown or all illustrated operations must be executed. It should not be understood as what it should be. In certain cases, multitasking and parallel processing can be advantageous. In addition, the separation of various system components in the embodiments described above should not be understood as requiring such separation in all embodiments, and the described program components and systems are generally integrated together in a single software product or in multiple software products. It should be understood that it can be packaged.

As such, this specification is not intended to limit the invention by the specific terms presented. Therefore, although the present invention has been described in detail with reference to the above-described embodiments, those of ordinary skill in the art to which the present invention pertains can make modifications, changes and modifications to the present embodiments without departing from the scope of the present invention. transformation can be applied.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description above, and all changes or modifications derived from the meaning and scope of the claims and equivalent concepts are interpreted as being included in the scope of the present invention. It should be.

The present invention can accurately determine which store a user is located in using location identification information of a beacon even if it is located in an indoor space, and thus has industrial applicability.

In addition, the present invention has industrial applicability because it can provide the most suitable advertisement related to the store visited by the user.

In addition, the present invention can increase the advertising effect by determining the user's stay status such as entry, stay, and departure in the store and providing different advertisements and services according to the user's status and the user's stay time. There is availability.

In addition, the present invention has industrial applicability because it can provide convenience to users by providing coupons, points, and events that can be used at stores visited by users.

In addition, the present invention has industrial applicability since it is possible to increase the user's accessibility to the product by receiving a recommendation for advertisement preference and providing the user with detailed information of the advertisement product in which the user is interested.

In addition, the present invention has industrial applicability because it can improve customer satisfaction, improve store image, provide differentiated advertising strategies and differentiated benefits by providing and consuming various content services between users and store operators.

10: Beacon
100: user terminal
110: beacon signal receiver
120: user location classification unit
130: advertising communication department
140: advertising control unit
150: advertising product request unit
200: Ad serving server
210: server communication unit
220: user location determination unit
230: Server control?

Claims (12)

A server communication unit for receiving location identification information and state information of a user in a beacon area from a user terminal, and transmitting an advertisement corresponding to the received information to the user terminal;
From the received location identification information and the status information, determine the store where the user is located and the state of stay, based on the location identification information or status information received from the user terminal, the state in which the user enters the store, a user location determination unit for determining the staying state by dividing it into a state of staying in the store and a state of leaving the store; and
Advertisements based on the store where the user is located and the status of stay are selected and provided from the database, but advertisements from the database are provided so that different advertisements are provided between the state of entering the store, the state of staying in the store, and the state of leaving the store. A server control unit that selects and provides the selected to the user terminal;
Including,
The server control unit,
While the user is staying in the store, the user checks the stay time, and whenever the stay time elapses, product discount related information including at least one of coupons, points, and event information that can be used at the store where the user is located is obtained. The product discount-related information is transmitted to the user terminal, but the product discount-related information is provided to the user terminal differently according to the stay time while the product discount-related information is provided differently between a plurality of different preset times. An advertisement providing server using the location information of the beacon, characterized in that for providing.
delete delete delete ◈Claim 5 was abandoned when the registration fee was paid.◈ According to claim 1,
The server control unit,
An advertisement providing server using location information of a beacon, characterized in that for receiving advertisement information preferred by a user and providing information on an advertisement product reflecting the advertisement information.
A method in which an advertisement providing server provides an advertisement by utilizing location information of a beacon,
(a) receiving location identification information and status information of a user within a beacon area from a user terminal;
(b) The store where the user is located and the state of stay are identified from the received location identification information and the status information, and the user enters the store based on the location identification information or status information received from the user terminal. Determining the stay state by dividing it into one state, a state of staying in the store, and a state of leaving the store;
(c) Select and provide advertisements from the database based on the store where the user is located and the status of stay, so that different advertisements are provided between the status of entering the store, staying in the store, and leaving the store. selecting advertisements from the database; and
(d) transmitting an advertisement corresponding to the received information to a user terminal;
Including,
In step (c),
While the user is staying in the store, the stay time is checked, and product discount-related information including at least one of coupons, points, and event information usable at the store where the user is located is provided whenever the stay time elapses. The product discount-related information is transmitted to the user terminal, but the product discount-related information is provided to the user terminal differently according to the stay time while the product discount-related information is provided differently between a plurality of different preset times. A method of providing advertisements using location information of beacons in an advertisement providing server, further comprising the step of providing.
delete delete delete delete delete ◈Claim 12 was abandoned when the registration fee was paid.◈ According to claim 6,
In step (a),
When the user terminal starts to detect the beacon signal, state information indicating that the user has entered is received from the user terminal,
While the beacon signal is detected by the user terminal, state information indicating that the user is staying is received from the user terminal,
The method of providing advertisement using location information of a beacon, characterized in that when the user terminal stops detecting the beacon signal, state information indicating that the user has left is received from the user terminal.

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