KR20160138364A - A skipping apparatus and method of providing multi-media file streaming service - Google Patents

Abstract

The present invention relates to a skipping device including advertisement (AD) information and a multimedia file streaming service method using the same, and more specifically, to a skipping device including AD information of an AD image reproduced before a multimedia file is started to be streamed and a multimedia file streaming service method with an AD effect improved through such skipping device. More specifically, since a skip button and timer directly including information about an AD object are provides, the information about the AD object is efficiently transferred to a user. Moreover, since an AD image which includes the skip button and/or timer directly including the information about the AD object is provided, an AD effect of the multimedia file streaming service providing method is improved.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a skip device including advertisement information, and a streaming service providing method of a multimedia file using the skip device,

The present invention relates to a skip device including advertisement information and a method of providing a streaming service of a multimedia file using the skip device. More particularly, the skip device of the advertisement image reproduced before the start of streaming of the multimedia file includes a skip device And a method of providing a streaming service of a multimedia file in which an advertisement effect is improved through the skip device.

A user accesses a multimedia file such as a moving picture to be viewed by downloading a multimedia file provided by a video content provider through a terminal such as a computer, a notebook computer, or a smart phone. The multimedia file is provided by a multimedia service provider to a user who needs the multimedia file provided by the content provider. Especially recently, with the development of Internet technology, a multimedia file is provided by a streaming method, which is a technique of real-time reproduction of images and animations on the Internet. The multimedia service provider provides the advertisement image before the streaming of the multimedia file requested by the user so as to generate profit in the process of providing the multimedia file. The user views the provided advertisement image to generate a profit according to the advertisement effect. However, the advertisement image is provided before the start of the multimedia file to be viewed by the user, and is an element that interferes with the viewing of the multimedia file. Accordingly, a multimedia service provider that provides a streaming service may minimize the interference of the access to the multimedia file of the user, and at the same time, A device for starting streaming of a multimedia file which is an image is provided.

Hereinafter, a skip device for skipping an advertisement image and starting streaming of a multimedia file of the present image will be described in detail with reference to FIG. The skip device may include a skip timer for indicating a time at which the skip of the advertisement image is possible, and a skip button configured to determine skip of the advertisement image. 1 (a), the advertisement image is moved to the reproduction of the image viewed from the advertisement image such as "the image is reproduced after 10 seconds " at the lower right side so that the user can wait while the advertisement image is being reproduced in the streaming manner And a skip timer 10 for presenting a time that can be provided. When the time indicated by the skip timer 10 has elapsed, a skip button 20 as shown in Fig. 1 (b) is presented. The user can selectively skip the advertisement image by clicking the skip button 20 and start streaming the main image multimedia file to be viewed.

However, the above-described prior art has the following problems.

The user wants to start the streaming of the multimedia file, which is the main image to be viewed, as soon as possible. Therefore, it is noted whether the skip button is activated to skip the advertisement image. Accordingly, the user is only interested in the skip timer 10 and the skip button 20 located at the lower end of the advertisement image, and it is not interested or not aware of which advertisement image is provided. In this case, there is a problem that the advertisement effect obtained in the process of providing the multimedia contents to the user is very low. Therefore, a skip timer and a skip button, which can be recognized by the user and have improved advertisement effect, are required.

Korean Patent Laid-Open Publication No. 2009-61654 discloses a skip device configured to skip an advertisement image.

Disclosure of Invention Technical Problem [8] The present invention has been made in order to solve the above problems, and it is an object of the present invention to provide a skip button and a skip timer,

The present invention also provides a method of providing a streaming service of a multimedia file in which an advertisement effect is improved by using a skip button and / or a skip timer including advertisement information.

According to an aspect of the present invention for achieving the above object, the present invention provides a skip button for determining whether to skip an advertisement image reproduced before a streaming start of a multimedia content file requested by a user, And a skip button that is configured to include information about the object. Here, the information on the advertisement object included in the skip button may include an image or text representing the advertisement object.

Wherein the skip button comprises a button having a skip text (SKIP) indicating that the reproduction of the advertisement image can be skipped according to a user's selection, and the information about the advertisement object forms a background of the skip text (SKIP) . ≪ / RTI > Or the skip button is composed of a button marked with a skip text (SKIP) indicating that the reproduction of the advertisement image can be skipped according to a user's selection, and information about the advertisement object is displayed in parallel with the skip text (SKIP) And the like. Here, the information on the advertisement object arranged in parallel with the skip text (SKIP) may be configured to change the content, color or position with time.

The skip button is composed of a button having a skip text (SKIP) indicating that the reproduction of the advertisement video can be skipped according to a user's selection, and a skip text (SKIP) An advertisement area in which information on an object is provided can be distinguished and set. Here, the advertisement area may be configured to provide additional information on the advertisement object corresponding to the user's selection.

The present invention provides a skip timer for presenting a skip time of an advertisement image reproduced before a streaming start of a multimedia content file requested by a user, wherein the skip timer comprises information on an advertisement target. Can be configured. Here, the information about the advertisement object included in the skip timer may include an image or text representing the advertisement object.

Wherein the skip timer comprises a button for displaying text to be presented by counting skip time of the advertisement image, and the information about the advertisement object includes a skip timer for counting a skip time of the advertisement image, . Or the skip timer is configured by a button displaying a text to be displayed by counting skip time of the advertisement image, and the information about the advertisement object includes a text to be displayed by counting the skip time of the advertisement image, As shown in FIG. Here, the information about the advertisement object arranged in parallel with the text for counting the skip time of the advertisement image may be configured to change the content, color, or position according to time.

Wherein the skip timer comprises a button for displaying text to be displayed by counting skip time of the advertisement image and a display area for displaying text to be presented by counting the time is displayed in an advertisement area As shown in FIG. The advertisement area may further provide additional information related to the advertisement object in accordance with the selection of the user.

The present invention provides a skip button for determining whether to skip an advertisement image reproduced before a streaming start of a multimedia content file requested by a user, wherein the skip button includes information about an advertisement object, And the skip button is activated so that the skip button can be selected by the user when the modification of the information about the advertisement object is completed. Here, the information on the advertisement object included in the skip button may include an image or text indicating the advertisement object.

The image or text representing the advertisement object may be configured such that brightness, saturation or transparency gradually changes. Alternatively, the image or text representing the advertisement object may be configured to start appearing at one end and be gradually transformed into a form in which the shape of the image or text is completed at the other end with the passage of time. Or the image or text representing the advertising object may be configured to be transformed in such a way that the fragment pieces are gathered to form the finished image or text or the puzzle piece is aligned to form the finished image or text.

The present invention provides a method for streaming multimedia content, comprising: receiving a streaming provision request for a multimedia content file from a user; Providing a streaming service of an advertisement image having a skip device to a user before streaming of a corresponding multimedia content file in response to the streaming request; And initiating streaming of a multimedia content file requested by the user when the streaming of the advertisement image is completed through the skip device, wherein the skip device includes a skip button having information on an advertisement object, And / or a skip timer. The streaming service providing method of the present invention may be configured to provide a streaming service of a multimedia file. Here, the information on the advertisement object may include an image or text representing the advertisement object.

The step of providing the streaming service of the advertisement image having the skip device may further include a step of activating a skip button for deciding whether to skip the advertisement image, The information about the advertisement object is activated after being transformed according to a predetermined method.

Here, the information on the advertisement object may be configured such that brightness, saturation, or transparency gradually changes. Alternatively, the information about the advertisement object may start to appear at one end and be gradually transformed into a form in which the shape of the image or text is completed at the other end along the time. Alternatively, the information about the advertisement target can be configured to be transformed in such a manner that a fragment piece is gathered to form a completed image or text, or a puzzle piece is aligned to form a completed image or text.

The following effects can be expected in the skip device including the advertisement information according to the present invention as described above and the streaming service providing method of the multimedia file using the skip device.

That is, the present invention provides a skip button and a skip timer, which directly include information on an advertisement target, and efficiently deliver information about an advertisement object to a user.

Further, the present invention has an effect of improving the advertisement effect of the method of providing a multimedia file streaming service by providing an advertisement image having a skip button and / or a skip timer directly including information about an advertisement target.

FIG. 1 shows a skip device of an advertisement image provided before the start of a multimedia file streaming service according to the related art.
FIGS. 2 to 7 show configurations of a skip button or a skip timer of an advertisement image according to an embodiment of the present invention, respectively.
FIG. 8 shows an embodiment in which the skip button includes divided areas.
FIG. 9 shows an embodiment in which the skip timer includes divided areas.
FIGS. 10 to 14 illustrate an embodiment in which advertisement information is provided in the process of activating the skip button.
15 is a flowchart illustrating a method of providing a streaming service of a multimedia file.

Hereinafter, a skip device including the advertisement information according to the present invention and a method of providing a streaming service of a multimedia file using the skip device will be described in detail with reference to the accompanying drawings.

2 to 7 show a skip button or a skip timer of an advertisement image according to an embodiment of the present invention. Particularly, in the embodiment of the present invention, the advertisement effect is increased by posting together information about an object to be advertised in a skip button or a skip timer which the user notices in reproduction of the advertisement image.

FIG. 2 shows an embodiment in which the skip button includes information about an advertisement target. Here, the information about the advertisement target may be various forms such as an image of a product or a company to be advertised, a logo, and text. In this embodiment, the information about the advertisement object corresponds to a logo of a company (for example, a logo of a large company such as Samsung or Apple is described for convenience of explanation). The skip button is constituted by a button including a skip text indicated as "SKIP ". When the button is activated, the skip button is configured so that the user can select the skip button by a mouse click or the like. 2 (a) shows a case where the logo of Samsung is displayed as a background image of a skip text. The user who watches the skip button is provided with the background image of the skip button, so that the user can watch the advertisement information. 2B shows a case where Samsung's logo is arranged in parallel at the top or bottom of the skip text and FIG. 2C shows a case where Apple's logo is arranged in parallel to the left or right of the skip text .

FIG. 3 shows an embodiment in which the skip timer includes information about an advertisement target. The user watching the skip timer notifying the skipable time watches the information about the advertisement target located together with the skip timer. The skip timer typically comprises a button that displays a text to be presented by counting the skip time of the advertisement image. Like the skip button of FIG. 2, the skip timer may be configured to form a background of a text in which information about an advertisement object can be skipped over by skipping the advertisement image, or may be arranged in parallel. In the case where overlapping text is displayed when texts overlap, intuitive recognition by the user may be difficult. Therefore, in this embodiment, it is preferable to arrange them in parallel rather than form a background. 3 (b) shows a case where Samsung's logo is arranged in parallel at the top or bottom of the time-counted text, and FIG. 2 (c) shows a case where Apple's logo is arranged in parallel to the left or right of the time- Respectively.

FIG. 4 shows a case where information about an advertisement target included in a skip button is in the form of a text, and FIG. 5 shows a case where information about an advertisement target included in a skip timer is in the form of a text. Here, texts related to advertisement objects disposed in parallel may be variously modified in color, position, size, font, and the like.

FIG. 6 shows a configuration in which information about an advertisement target included in a skip button is changed over time, and FIG. 7 shows a configuration in which information about an advertisement target included in a skip timer is changed over time . The information about the advertisement object included in the skip button or the skip timer is continuously changed, thereby attracting more attention to the advertisement information that the user changes. Here, the change of the information about the advertisement object can be configured such that the type (image, text, image, animation, etc.) of the information is changed or contents, form, color, position and the like are changed within the same type.

FIGS. 8 and 9 show an embodiment including a region where a skip button and a skip timer are separated.

FIG. 8 shows a case where the skip button is divided and set as an advertisement area excluding the selection area A and the selection area A configured to be selectable by the user when the skip text (SKIP) is activated. When the skip button is activated, the user can select the selection area A by a mouse click, a touch, or the like so that the advertisement image is skipped and the streaming of the multimedia content as the main image can be started. On the other hand, when the user overlaps the mouse cursor or the finger on the advertisement area except for the selection area A, additional information about the advertisement target can be further provided. Additional information provided at this time may be provided in the form of image, text, sound, animation, or moving picture. Further, the additional information may include a web site connection, an application execution, a specific page connection in an application, a telephone connection, a telephone connection, and so on so that a user can access additional information when the user selects an advertisement area except for the selection area A by a mouse click, , Action script execution, sound execution, video execution, and the like.

FIG. 9 shows a case where a display area in which a text for presenting a counted time to skip an advertisement image is displayed, and an advertisement area B in which information on an advertisement object is provided is separately set. As described with reference to FIG. 8, the advertisement area B may further be provided with additional information on the advertisement target when the user overlaps a mouse cursor or a finger. Additional information provided at this time may be provided in the form of image, text, sound, animation, or moving picture. Further, the additional information may include a connection to a web site, execution of an application, connection of a specific page in an application, connection of a telephone, execution of an action script, or the like, so that a user can select an advertisement area (B) , Acoustic execution, video execution, and the like.

FIGS. 10 to 14 illustrate an embodiment in which advertisement information is provided in the process of activating the skip button. For convenience of explanation, the information about the advertisement object included in the skip button is exemplified by Samsung or Apple as a logo image.

FIG. 10 shows a case where information about an advertisement included in a skip button is clearly displayed, and a background image of the skip button is formed as the transparency gradually increases, the brightness becomes higher or the saturation becomes lower with time, Fig. In the skip button of Fig. 10 (a), the Samsung logo image is clearly displayed, and the skip button is not yet activated. The background image is formed as shown in FIG. 10 (c) through the steps of FIG. 10 (b) while the transparency, brightness, or saturation of the logo image is modified. When the transformation into the background image is completed, the skip text (SKIP) is displayed so that it can be selected, and the user is enabled to select the skip button.

FIG. 11 shows a case where the size and position of the information about the advertisement included in the skip button are changed and the skip button is activated. Specifically, the skip button in FIG. 11 (a) shows the Samsung logo image on the front side and the skip button is not yet activated. The size of the logo image is gradually decreased and shifted so as to be shifted to one side so as to be shifted to be positioned so as to be shifted to one side. In this case, as shown in FIG. 11 (c) Thereby forming a skip button. At this time, when the deformation into the parallel arrangement is completed, the skip text (SKIP) is displayed to be selectable, and the user is activated to select the skip button.

FIG. 12 shows a case in which information about an advertisement object included in a skip button starts to appear at one end, and the skip button is activated as the form is completed at the other end according to the passage of time. Specifically, the logo image is generated from the left end in the skip button of FIG. 12 (a), and the skip button is not activated yet. 12 (e), the skip text (SKIP) is displayed so that the user can select the skip button by selecting the skip text (SKIP). At this time, the skip text (SKIP) may be configured to increase gradually.

FIG. 13 shows a case where information about an advertisement object included in a skip button is activated by a skip button as the fragment pieces are gathered to form a completed image. Specifically, the skip button shown in FIG. 13 (a) is merely a fragment fragment, and the skip button has not yet been activated. When the short pieces are defragmented according to the passage of time and the image of the Samsung logo is completed as shown in FIG. 13 (e), the skip text (SKIP) is displayed so that the user can select the skip button.

Fig. 14 shows a case in which the information about an advertisement object included in the skip button is composed of a puzzle piece, and the skip button is activated as the puzzle is completed. Specifically, the skip button in FIG. 14 (a) to (c) is not activated because the puzzle of Apple logo image is not completed. When the puzzle is completed and the logo image is formed as shown in FIG. 15 (d), the skip text (SKIP) is displayed so that it can be selected and the user is activated to select the skip button.

Hereinafter, a method of providing a multimedia file streaming service using the skip button and / or the skip timer will be described in detail with reference to the flowchart of FIG.

15 is a flowchart illustrating a method of providing a streaming service of a multimedia file.

A user accesses a multimedia service provider through a terminal such as a computer, a notebook computer, or a smart phone, and requests streaming of a multimedia content file to be viewed (S10).

The multimedia service provider can provide the multimedia contents file provided from the contents provider to the user in a streaming manner. At this time, the multimedia service provider provides the advertisement image having the skip device before the streaming of the multimedia contents file is started (S20).

While the advertisement image is being reproduced in the streaming manner, the user can skip the reproduction of the advertisement image using the skip device (S30). If there is a skip request of the user, the multimedia service provider starts the streaming service of the corresponding multimedia content file requested by the user (S40).

In this case, the skip device used in the skip request step of the user may be configured as any one of a skip button and / or a skip timer including the information about the advertisement object shown in FIG. 2 to FIG. Accordingly, the user can pay attention to the advertisement information included in the skip button and the skip timer itself, thereby increasing the advertisement effect.

It is to be understood that the invention is not limited to the disclosed embodiment, but is capable of many modifications and variations within the scope of the appended claims. It is self-evident.

The present invention relates to a skip device including advertisement information and a method for providing a streaming service of a multimedia file using the skip device, and an advantage of providing a streaming service of a multimedia file using the skip device with improved advertisement effect have.

1: Display panel 10: Skip timer
20: Skip button A: Selection area
B: Advertising area

Claims (7)

A skip timer for presenting a skipable time of an advertisement image reproduced before a streaming start of a multimedia content file requested by a user,
Wherein the skip timer includes information on an advertisement target,
Wherein the information about the advertisement object is transformed according to a predetermined method.
The information processing apparatus according to claim 1, wherein the information about the advertisement object included in the skip timer
And an image or text representing the advertisement object.
The method according to claim 1,
Wherein the skip timer comprises a button for displaying a text to be displayed by counting a skip time of the advertisement image,
Wherein the information about the advertisement object forms a background of a text to be displayed by counting a skip time of the advertisement image.
The method according to claim 1,
Wherein the skip timer comprises a button for displaying a text to be displayed by counting a skip time of the advertisement image,
Wherein the information about the advertisement object is arranged in parallel with text to be displayed by counting the skip time of the advertisement image.
5. The method of claim 4,
Wherein the information about the advertisement object arranged in parallel with the text for counting the skip time of the advertisement image is changed in content, color or position according to time.
The method according to claim 1,
Wherein the skip timer comprises a button for displaying a text to be displayed by counting a skip time of the advertisement image,
Wherein the display area in which the text to be displayed by counting the time is displayed is distinguished from an advertisement area in which information on the advertisement object is provided.
7. The method of claim 6,
And further provides additional information about the advertising object in accordance with the user's selection.

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