JP4232182B2 - Information providing method on two-way communication network including the Internet - Google Patents

Description

The present invention relates to information provision on a two-way communication network including the Internet, and in particular, provides information to a plurality of users on the Internet or another two-way communication network, and to which user or how many users. The present invention relates to an information providing system on a two-way communication network including the Internet that can determine whether or not attention has been paid.
The present invention is particularly useful when advertising using a two-way communication network of computers such as the Internet. However, the present invention can also be applied to other than advertising, for example, publicity of a commercial organization or a non-profit organization.

As the use of the Internet for commercial purposes increases, the use of the Internet as an advertising medium has also increased.
Initially, ads appeared in the form of graphics embedded in Internet pages, and such graphics were often called banners.
Because banners are pasted only on specific pages and disappear when the user scrolls the page, such banner-style advertisements have had only a limited effect.

Next, as an attempt to get users to read advertisements more reliably, there was also the Internet where an advertisement-dedicated page was created and the advertisement was placed there.
These pages are usually in front of other information and force users to read the ad first, so many users feel frustrated with this kind of ad and close the page, eventually advertising The detailed information of will be skipped without being read.

Then, advertisements that attracted users with incentives (bonus) became mainstream.
These types of advertisements are placed on a portion of the user's page.
That is, as long as the user is extracting information, the advertisement can be run for a certain amount and for a certain time.
Even if there is an advertisement on a part of the screen, the user can freely view other pages on the Internet, so there is no guarantee that the user will read the advertisement.

For this reason, even if the Internet is used, advertising results are not so good, and the cost-to-cost ratio of Internet advertising is not necessarily attractive to advertisers.
Because of these factors, there is a demand for a message transmission means with a TV-class punch power in the Internet advertising world.

There is also a method of bringing a pop-up advertisement method similar to that of a television to the Internet for a specific or unspecified user, but this is excessively pushed and is hardly adopted.
Internet users are most reluctant to be interrupted or interrupted while browsing various pages.

  Therefore, as a method that has recently become mainstream, a prompt is displayed in a part of a banner or an icon so as not to impair the layout of the page that the user is viewing. Click (OK) and respond appropriately to the prompt, providing more detailed advertising information using all or part of the page, displaying a new prompt icon, and presenting this prompt-reply to prompt Once the cycle is advanced once or a predetermined number of times, a method of determining that the user is seriously watching the advertisement is becoming widespread.

For example, Patent Document 1 discloses a technique that permits a user who is determined to be serious through the above-described procedure to permit access to detailed information after executing a member registration procedure.
However, in such a membership system, there are cases where many users dislike that the membership procedure is cumbersome and personal information may leak.

Therefore, a method of giving an incentive to a user who is determined to be serious in exchange for a membership registration procedure is usually adopted. However, in this case, the existence of a fake user who aims only at the incentive becomes a problem.
This is because the fake user can predict where the prompt is presented and the time, pay attention to the prompt only when the prompt is presented, and perform a click and a minimum response.
For the fake user, the user computer can automatically execute these procedures by a program prepared in advance.
Special table 2004-517405 gazette

  The present invention solves the above-mentioned problems all together, eliminates false users in particular, selects and recognizes only true (serious) users, and uses the television type with the positive acceptance of the users. It is an object of the present invention to provide an information providing system on a two-way communication network including the Internet, which can give detailed information accurately by pop-up display and can give incentives in addition to such detailed information to only serious users. To do.

In order to achieve the above object, an information providing method on a two-way communication network including the Internet of the present invention includes:
An advertisement comprising a server and a plurality of user computers connected via the Internet to form a two-way communication network, the server comprising at least a control program responding to the user computer, and presentation information and control information managed thereby Including a storage device including a plurality of storage areas for each advertiser, prerecorded management information including information , user registration information, and advertisement frequency / schedule ,
Based on the previous SL control information, one superimposed on the presentation information among the advertisement information comprising a stream-like series of successive frames along the time axis is an advertisement body or various kinds of the prompt icon user computer An information providing method for providing a credit to the user in exchange for a membership registration procedure when the user responds to the prompt,
Control information in the advertisement information includes visual, auditory, or visual and auditory information of the prompt icon itself, and display management information of the prompt icon .

In order to achieve the above object, an information providing method on a bidirectional communication network including the Internet of the present invention further includes:
The server control program is
Activated when the server receives a specific advertisement browsing request from the user (hereinafter, the user and the user computer operated by the user are identified) via the interactive communication network;
Selecting and reading advertisement information requested by the user from a corresponding storage area of the storage device;
Capturing a series of frames of the advertisement information along the time axis as a plurality of layers corresponding to the plurality of types of prompt icons;
In determining whether to superimpose which prompt icon at any position which frame of a series of consecutive frames, it included in the display control information of the control information, the minimum and maximum presentation number of said prompt, minimum and maximum presentation time or number of frames, based on the minimum and maximum delay time information between adjacent prompt before Symbol the minimum by using a predetermined random number generating routine, presentation number within the maximum value, the presentation time, determines the presentation interval randomly , A temporal display timing determination stage for setting a target frame on which the prompt is superimposed ,
A range defined by the zone information using a predetermined random number generation routine based on the zone information included in the display management information of the control information in determining which position on the screen of the target frame is to be superimposed. A spatial display timing determination step of randomly determining a presentation position in the layer and setting a prompt display in a layer corresponding to the prompt ;
The temporal, superimposes the prompt icon displayed set in a spatial display timing determining step in a series of frames of the presentation information, sequentially, a step that sends the display to the user via the bidirectional communication network It is characterized by performing .

In order to achieve the above object, an information providing method on a two-way communication network including the Internet of the present invention is further provided .
The server control program is
When the user clicks on the prompt icon and responds while the prompt icon superimposed on the presentation information is displayed at random, the response signal is received, and the response result includes the user response information included in the user registration information And remembering as
Repeating transmission display and response reception for all prompts scheduled by the control information of the advertisement information;
When the stored user response information is read and all prompts are answered , the user is registered in the user registration information and treated as a regular user, and a predetermined incentive reward is information, service, and product. The step of sequentially giving credit to the user in the form of sending to the user an image to be given in a part or all of the above is performed .

  According to the information providing system on the bidirectional communication network including the Internet according to the present invention, the television-type full-screen advertisement can be seriously viewed on a large scale on the interactive communication network other than the Internet or the Internet. Only serious users can obtain the user's permission and communicate advertising information reliably and effectively.

For advertisers, it is guaranteed that fake users aimed at incentives are excluded, and it is guaranteed that only serious users are looking at them, so the target product and its expected serious users By using TV-type full-screen advertisements focused on, it is possible to adopt an advertising strategy that includes optimal advertising information, advertising time, and incentives.
On the other hand, serious users can choose to watch relatively long television advertisements in exchange for useful incentive rewards such as information, services, and products.

Embodiments according to the present invention will be specifically described below with reference to the drawings.
FIG. 1 is a schematic diagram of an information providing system on the Internet according to the present invention.
FIG. 2 is a layer diagram of information sent from the server 30 to the user computer 10 in the embodiment of the present invention.
FIG. 3 is a flowchart of the control program 200 in the embodiment of the present invention.

  FIG. 1 is a schematic diagram of an information providing system on the Internet according to the present invention, in which a user computer 10 and a server 30 are connected to the Internet 20 in a normal manner. The server 30 includes a storage device 40, and the storage device 40 is divided into storage regions 50 for each advertiser. Each storage region 50 includes advertisement information 60, user registration information 70, management information 80 such as advertisement frequency / schedule, and the like. Built in.

The advertisement information 60 further includes presentation information 90 corresponding to the content of the advertisement main body to be presented to the user, and control information 100.
The control information 100 mainly relates to “prompts” displayed superimposed on the advertisement main body displayed based on the presentation information 90, and the auditory and / or visual information of one or more types of prompt icon displays themselves. (Hereinafter referred to as a prompt icon) 110, minimum and maximum number of presentations 121 for each prompt, minimum and maximum presentation time 122 for each prompt, minimum and maximum delay time 123 between adjacent prompts, and icons for each prompt Display management information 120 for prompt icons such as zone information 124 that defines a spatial or temporal area range that can be displayed or prohibited, and user response information that stores responses sent by the user to each presented prompt 130 and a control program 200.

The zone information defines a location where a prompt may be displayed (a spatial and / or temporal area of the advertisement screen) and a location that should not be displayed.
Thereby, the advertiser can superimpose the prompt icon to some extent so as not to disturb the essential information of the advertisement.

  A certain part of the control information 100, in particular, the display management information 120 of the prompt icon may be dynamically generated by the server 30. For example, the minimum and maximum number of presentations that define how many prompts are presented to the user are dynamically generated by the server 30 each time each advertisement information is presented to the user computer 10 within a predetermined range. Can be.

Next, a specific operation of the information providing system on the Internet according to the present invention will be described.
In general, when a user is interested in an advertisement, presentation of the advertisement is started by an appropriate method such as clicking a corresponding start icon or operating a menu command.
Depending on the configuration of the web (Web) page, it is possible to start presenting an advertisement even if the user does not start, but there is a possibility that the user will not be able to see it with a sense of opposition.

  In any case, the server 30 controls the control information 100 based on the presentation information 90 included in the advertisement information 60 in response to the user's advertisement browsing request (for example, the start icon is clicked) received from the user computer 10. To provide advertisements to the user.

In this embodiment, three types of prompts are prepared, and are displayed as prompt icons 110, (1), (2), and (3) in the initial, middle, and late stages as the advertisement body is presented, respectively. Watch the degree of interest.
Now, the server 30 starts the control program 200 first.

  The activated control program 200 superimposes each prompt icon 110 on the advertisement information 60 by calculating the temporal display timing on the advertisement main body stream and the spatial display timing on the advertisement main body screen by the presentation information 90. Then, it is sent to the user computer 10 for display.

Therefore, as shown in FIG. 2, the information sent from the server 30 to the user computer 10 consists of four layers.
In FIG. 2, horizontal axes 1, 2, 3,... N are frame numbers along the time axis of the presentation information 90.
Layer 0 corresponds to the advertisement information 60 and, of course, information is entered as indicated by the circles over the entire frame.
Layers 1, 2, and 3 correspond to prompts (1), (2), and (3), respectively, and are superimposed on the advertisement information 60 in one of the frames indicated by △ (shown by ◯ below the △). Information (1), (2), and (3) of the prompt icon 110 to be displayed.
Which frame is actually put among the frames marked with Δ is determined by the control program 200 by a method described later.

The operation of the control program 200 in the present embodiment will be described in detail.
FIG. 3 is a flowchart of the control program 200.
First, in step S210, the control program 200 determines a time schedule for prompts and a position on the screen according to the display management information 120.

That is, in step S220, the minimum and maximum number of presentations 121, the minimum and maximum presentation times ((1), (2), and (3)) of the prompt icon 110 are respectively determined in which frame of the presentation information 90 to be advertised. The number of presentations, presentation time, and presentation interval are determined at random using a predetermined random number generation routine within the range defined by the minimum number of frames) 122 and the minimum and maximum delay time 123 between adjacent prompts 123.
In this manner, in each of the layers 1, 2, and 3 in FIG. 2, the circle mark frame is selected from the candidate frames (Δ mark).

Next, in step 230, the zone information 124 defines the position on the screen of the corresponding frame of the presentation information 90 to be advertised in each of the prompt icons 110 (1), (2), and (3). The presentation position is determined at random using a predetermined random number generation routine.
Step 230 may be executed for each target prompt each time an individual prompt is sent in order to distribute the computation load of the server 30.

  In step S240, the specific prompt icon 110 starting from the first prompt is superposed on the specific frame of the presentation information 90 and sent to the user computer 10 via the Internet 20 in accordance with the schedule.

Next, in step S250, it is determined whether or not the user has responded while the specific prompt icon 110 is displayed.
The user response presence / absence determination result is stored as user response information 130.

Specifically, the user's response is that on the user computer 10, a predetermined predetermined key is pressed, a mouse button is pressed, a cursor is placed on a prompt icon, or clicked on the screen. The same key as the alphabet appearing on the icon displayed on is pressed, and so on.
The prompt icon may be blinked on the screen so that the user can easily recognize the icon, or may be a moving image to draw the user's attention.

Steps S240 and S250 are repeated for all scheduled prompts, and then in step S260, the user response information 130 is referenced to make a final determination regarding the user response.
In this embodiment, only when all prompts are responded, in step S270, the user is credited, that is, registered as a regular user and given incentive reward is given in the form of information / service / product. Send an image to the effect.
On the other hand, if no response is made to the prompt, in step S280, the user is not given credit, and a video notifying that credit is not given because the predetermined criteria for viewing the advertisement is not satisfied is sent. To do.

In the final determination, for example, in the case of a particularly complicated prompt presentation schedule, the determination criterion may be relaxed such that credits are given even when all prompts except one are responded.
In addition, when the final determination criterion is not satisfied midway, the remaining schedule may be canceled and the process may skip to step S280.

For a serious user, the response to the prompt includes additional details about the advertisement, including the action of holding down a predetermined key and clicking the mouse button while the advertisement is running. It suggests what you want.
Therefore, the detailed information is more important than the “bonus” product as the incentive reward given in the end routine S270. If the URL of such detailed information is given at the end of the end routine, the user is glad. The ads will be more effective.

Users receive a rating that is recognized as paying attention and credited to them if they respond to the prompts that appear at random times, random times, and random locations within the ad, as specified. You can't get such an evaluation without paying attention to (almost) all of the labels.
Therefore, it is a great guarantee for the advertiser that the serious user can see the advertisement.

Conversely, by prompting at random positions in the advertisement, place the cursor on the place where the prompt is decided and keep clicking the mouse button while the advertisement is playing. It prevents fake users from pretending to be as if they were watching advertisements.
In addition, since the number of appearances of the prompt, the appearance interval, and the appearance continuation time are random, it is possible to prevent a fake user pretending to be as if watching an advertisement by paying attention only when the prompt appears.
In this way, it becomes increasingly difficult to adapt to the prompts in the advertisement, follow the prompts alone without looking at the advertisement itself, and react mechanically to “escape” only the incentive.

In the present embodiment, the control program 200 is started on the server 30, but in order to reduce the load on the server 30, all or part of the control information 100 including the control program 200 is sent to the user computer 10. Thus, all or part of the control program 200 may be activated on the user computer 10. v
However, in that case, it must be noted that the falsified user prevention measures as described above may be easily broken.

In creating the control program 200, Java (registered trademark) or Javascript (registered trademark) language is usually used.
In particular, for an audio image display program including such a prompter, it is possible to further efficiently use, for example, Macromedia's Director (registered trademark), Shockwave (registered trademark), Flash (registered trademark) as authoring software. Can be created.

Naturally, the gist of the present invention is not limited to the specific embodiments described above, but covers the entire scope of the claims.
In particular, the user computer may be various devices that can be connected to the Internet such as a fixed phone, a mobile phone, a mobile terminal, a DVD, and a digital TV, in addition to a normal personal computer, and capable of bidirectional communication. "

1 is a schematic diagram of an information providing system on the Internet according to the present invention. It is a layer diagram of the information sent to the user computer 10 from the server 30 in the Example of this invention. It is a flowchart of the control program 200 in the Example of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 User computer 20 Internet 30 Server 40 Storage device 50 Storage area 60 Advertising information 70 User registration information 80 Management information 90 Presentation information 100 Control information 110 Prompt icon 120 Display management information 121 Minimum and maximum presentation times 122 Minimum and maximum presentation time 123 Minimum And maximum delay time 124 zone information 130 user response information 200 control program

Claims (1)

An advertisement comprising a server and a plurality of user computers connected via the Internet to form a two-way communication network, the server comprising at least a control program responding to the user computer, and presentation information and control information managed thereby Including a storage device including a plurality of storage areas for each advertiser, prerecorded management information including information , user registration information, and advertisement frequency / schedule ,
Based on the previous SL control information, one superimposed on the presentation information among the advertisement information comprising a stream-like series of successive frames along the time axis is an advertisement body or various kinds of the prompt icon user computer An information providing method for providing a credit to the user in exchange for a membership registration procedure when the user responds to the prompt,
The control information of the advertisement information includes visual, audio, or visual and audio information of the prompt icon itself, and display management information of the prompt icon,
The server control program is
Activated when the server receives a specific advertisement browsing request from the user (hereinafter, the user and the user computer operated by the user are identified) via the interactive communication network;
Selecting and reading advertisement information requested by the user from a corresponding storage area of the storage device;
Capturing a series of frames of the advertisement information along the time axis as a plurality of layers corresponding to the plurality of types of prompt icons;
In determining whether to superimpose which prompt icon at any position which frame of a series of consecutive frames, it included in the display control information of the control information, the minimum and maximum presentation number of said prompt, minimum and maximum presentation time or number of frames, based on the minimum and maximum delay time information between adjacent prompt before Symbol the minimum by using a predetermined random number generating routine, presentation number within the maximum value, the presentation time, determines the presentation interval randomly , A temporal display timing determination stage for setting a target frame on which the prompt is superimposed ,
A range defined by the zone information using a predetermined random number generation routine based on the zone information included in the display management information of the control information in determining which position on the screen of the target frame is to be superimposed. A spatial display timing determination step of randomly determining a presentation position in the layer and setting a prompt display in a layer corresponding to the prompt ;
The temporal, and steps superimposes the prompt icon displayed set in a spatial display timing determining step in a series of frames of the presentation information, that sends the display to the user via the bidirectional communication network,
When the user clicks on the prompt icon and responds while the prompt icon superimposed on the presentation information is displayed at random, the response signal is received, and the response result includes the user response information included in the user registration information And remembering as
Repeating transmission display and response reception for all prompts scheduled by the control information of the advertisement information;
When the stored user response information is read and all prompts are answered , the user is registered in the user registration information and treated as a regular user, and a predetermined incentive reward is information, service, and product. A method for providing information on a two-way communication network including the Internet, comprising: sequentially performing a step of providing a credit to the user in a form of sending the image to be provided to the user in a part or all of the form .

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