KR20160093500A - Method and Apparatus for producing promotion video - Google Patents

Method and Apparatus for producing promotion video Download PDF

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KR20160093500A
KR20160093500A KR1020150014610A KR20150014610A KR20160093500A KR 20160093500 A KR20160093500 A KR 20160093500A KR 1020150014610 A KR1020150014610 A KR 1020150014610A KR 20150014610 A KR20150014610 A KR 20150014610A KR 20160093500 A KR20160093500 A KR 20160093500A
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template
templates
sections
interface
data
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KR1020150014610A
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Korean (ko)
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유영진
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유영진
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
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Abstract

A publicity video production method is disclosed. According to another aspect of the present invention, there is provided a publicity image producing method comprising: receiving objective information for selecting a publicity image production objective; Providing a first interface providing a sequence selection option of the plurality of sections according to the destination information; Providing a second interface that provides a plurality of sample templates and a template selection option for each of the plurality of sections selected via the first interface; Receiving user data to be inserted into the at least one template if at least one template is selected for each of the plurality of sections; And inserting the user data into the at least one template and connecting the plurality of sections including the templates to encode the publicity image.

Description

TECHNICAL FIELD The present invention relates to a method and apparatus for producing a PR image,

The present invention relates to a method and apparatus for producing a publicity video, and more particularly, to a method and apparatus for receiving a request from a customer on-line to produce a publicity image tailored to the needs of a customer.

Many companies want to advertise their company through promotional activities and conduct services. However, it is a reality that it is difficult for an individual to make publicity videos easily. Especially, it is difficult for individuals to directly design and edit publicity images in which multiple images are changed like a video. However, when a public relations company is commissioned for production, high unit prices are holding back the consumers. Accordingly, the present invention proposes a method and an apparatus for producing a publicity image that is reasonable and efficient while finding an optimal point between optimization for an individual and a manufacturing cost.

KR 10-2009-0123470 A KR 10-2010-0116890 A KR 10-2014-0109561 A

In the online advertising market, especially the video advertising market is growing rapidly. However, in the case of existing publicity video production, high cost is required for customized production, and low cost system image production service has a problem of monotonous story composition and quality degradation. The quality and price of each maker varies widely, and it takes a long time in the planning process.

According to another aspect of the present invention, there is provided a method of producing a publicity image including a plurality of sections, the method comprising: receiving object information for selecting a publicity image production object; Providing a first interface providing a sequence selection option of the plurality of sections according to the destination information; Providing a second interface that provides a plurality of sample templates and a template selection option for each of the plurality of sections selected via the first interface; Receiving user data to be inserted into the at least one template if at least one template is selected for each of the plurality of sections; And inserting the user data into the at least one template and concatenating the plurality of sections including the templates to encode the public image, wherein the plurality of sample templates of the second interface are arranged in order of the section And when the template of the preceding section is selected, selects and provides the sample templates of the following section based on the attribute of the template of the selected preceding section.

Further, a publicity image production method including a plurality of sections according to the present invention is characterized in that, when the template of the preceding section is selected, the sample templates of the following section are selected from the selected template of the preceding section and the template attribute And the attribute of the selected template may include at least one of the color, shape, kind, design, and frequency of selection of the template.

In addition, a publicity image production method including a plurality of sections according to the present invention may include providing a third interface that provides a background music selection option, and when the background music is selected through the third interface, And encoding at least one of the start time, the end time, and the playback interval of the templates to perform beat synchronization between the background music and the templates.

Further, a publicity image production method including a plurality of sections according to the present invention is characterized by providing a sequence of the templates included in the sections and the sections of the entire publicity image, and editing the sequences of the sections and the templates And a step of providing an interface that can be used.

Further, in the publicity image producing method according to the present invention, the user data includes address information of a home page, in this case, accessing the address information of the home page to obtain homepage data, Extracting the related information from the at least one template, and inserting the related information into the section or at least one template. In this case, the obtaining of the homepage data and the extraction of the related information may include: obtaining the homepage data by parsing the HTML code of the homepage; Classifying the parsed homepage data by tags; The method may further include comparing / analyzing the classified homepage data with pre-stored data and extracting related information. The method may further include providing an interface for providing related information inserted in the at least one template and confirming or correcting the related information.

According to an aspect of the present invention, there is provided a publicity image production apparatus including a plurality of sections, including: a communication unit that performs data communication through an external network; a storage unit that stores data and programs necessary for publicity video production; And a processing unit for controlling the communication unit and the storage unit to produce a publicity image, wherein the processing unit is configured to receive object information for selecting a publicity image production object, Providing a first interface providing a sequence selection option for sections and providing a second interface for providing a plurality of sample templates and a template selection option for each of the plurality of sections selected via the first interface, If at least one template is selected for each of the sections Wherein the user data to be inserted into one template is inserted, the user data is inserted into the at least one template, the plurality of sections including the templates are connected to encode the publicity image, and a plurality Provides the sample templates in the order of the section, and when the template of the preceding section is selected, it may select and provide the sample templates of the following section based on the attributes of the template of the selected preceding section.

Further, a public relations image production apparatus including a plurality of sections according to the present invention is characterized in that, when the template of the preceding section is selected, the sample templates of the following section are selected from the selected template of the preceding section and the template attribute May select and provide templates having the same or similar or continuity, and the attribute of the selected template may include at least one of the color, shape, kind, design, and frequency of selection of the template.

Further, the PR image production apparatus including a plurality of sections according to the present invention may include a third interface providing a background music selection option, and when the background music is selected, Can be encoded. Then, at least one of the start point, the end point, and the playback period of the templates may be adjusted to perform beat synchronization of the background music and the templates.

Further, a publicity image production apparatus including a plurality of sections according to the present invention is characterized by providing a sequence of the templates included in the sections and the sections of the entire publicity image, and editing the sequences of the sections and the templates It is possible to provide an interface that can be used.

In addition, in the publicity image production apparatus including a plurality of sections according to the present invention, the user data includes address information of a homepage. In this case, the publicity image production apparatus accesses the address information of the homepage to obtain homepage data , Extract relevant information from the homepage data, and insert the related information into the section or at least one template. In this case, the acquisition of the homepage data and the extraction of the related information may be performed by parsing the HTML code of the homepage to obtain homepage data, classifying the parsed homepage data according to the tags, Comparing / analyzing and extracting relevant information. In addition, it may provide an interface to provide related information inserted in the at least one template and to be confirmed or corrected.

The present invention can dramatically reduce the cost compared to the prior art by providing a publicity video production on-line in an automated manner. At the same time, the planning process can be minimized by suggesting a minimum format to the user according to the purpose of producing the PR image. However, the user can change / adjust the sequence of subsections within the format, and by providing various sample tablets to be included in the subsections, it is possible to provide more optimized images for the user. Various sample templates may provide uniformity of the entire PR image while facilitating user selection by suggesting similar properties as the template of the preceding section is selected. Also, according to the present invention, it is possible to provide the public image production within a constant quality and standardized price system.

1 is an overall configuration diagram of a publicity image production system according to an embodiment of the present invention.
FIG. 2 shows types and sub-sections of publicity images according to an embodiment of the present invention.
3 is a diagram illustrating a publicity image sequence and sample templates according to an exemplary embodiment of the present invention.
4 is a diagram illustrating a publicity image sequence and sample templates according to an exemplary embodiment of the present invention.
5 is a diagram illustrating a publicity image production method according to an embodiment of the present invention.
6 is a diagram illustrating a publicity image production method according to an embodiment of the present invention.
7 is a diagram illustrating a method for producing a publicity image by acquiring user data through a homepage address of a publicity image production server.
FIG. 8 is a diagram showing home page data parsing of the server and data collection per tag.
9 is a diagram illustrating a method of analyzing and arranging homepage data according to an embodiment of the present invention.
10 is a flowchart illustrating a publicity image production method according to an embodiment of the present invention.

In the following, embodiments of the present invention will be described in detail with reference to the embodiments described in the accompanying drawings. Detailed description of the prior art may be omitted in order to avoid unnecessary dispersion from the present invention. Hereinafter, reference numerals are used to refer to the same or functionally matched or similar parts throughout the drawings.

The present invention provides a method and apparatus for producing a publicity video, and a method and apparatus for producing a publicity video on-line through a network instead of visiting a publicity company directly, I suggest.

1 is an overall configuration diagram of a publicity image production system according to an embodiment of the present invention.

1, a publicity image production system includes a plurality of user terminals 1010 and 1020, a publicity image production apparatus 1040, and a network (not shown) for connecting a plurality of user terminals 1010 and 1020 to a publicity image production apparatus 1040 (1030).

The plurality of user terminals 1010 and 1020 include communicatable computing devices such as a desktop 1010 and a notebook 1020 and illustratively depict a plurality of user terminals 1010 and 1020 in FIG. In the invention, the publicity video production can operate on one user terminal or a plurality of user terminals.

The publicity video production apparatus 1040 may be referred to as a publicity video production server, a web server, or a server as a computing device that transmits and receives data in cooperation with the user terminals 1010 and 1020 to produce a publicity video. The publicity image production apparatus 1040 includes a communication unit 1050 for performing data communication via an external network in a wireless or wired manner, a storage unit for storing data and programs necessary for publicity video production such as template data, user data, And a processing unit 1060 that controls the communication unit 1070 and the storage unit 1070 to perform the publicity image production.

The network 1030 is used for various communications such as the Internet, a LAN (Local Area Network), a WLAN (Wireless Local Area Network), a WAN (Wide Area Network), a Wi-Fi (Wireless Fidelity), 3G, 4G, LTE Protocol, or a combination thereof, and is not limited to the above-described embodiments. In other words, the network 1030 represents at least one communication network or a combination thereof capable of performing data communication by connecting the remotely located user terminals 1010 and 1020 and the publicity image production apparatus 1040.

The public relations video production apparatus 1040 provides various user interfaces required for publicity video production to the user terminals 1010 and 1020 through the network 1030 and inputs them to the user terminals 1010 and 1020 through user interfaces And collects additional data, and then encodes the publicity video and provides the completed publicity video to the user terminals 1010 and 1020. [ Hereinafter, a publicity image production method of the publicity image production apparatus 1040 will be described in more detail.

The user interface is a GUI provided on a screen of the user terminal, and may be abbreviated as an interface hereinafter. The template may represent a still image or a moving image clip, and may be referred to as a clip hereinafter.

FIG. 2 shows types and sub-sections of publicity images according to an embodiment of the present invention.

In the present invention, the PR image is classified into a plurality of subsections, and a plurality of sample templates prepared for each section are provided to the user. And we want to produce and provide promotional videos using the templates selected by the user. Provide sections of different combinations depending on the object or purpose of the promotion.

For example, if the purpose of publicity video production is service publicity 2010, the present invention can propose a video sequence comprising subsections of "Intro-Market Analysis-Issue-Solution-Service Intro-Function Intro-Ending" have. If the purpose of the publicity video production is the promotion of the application 2020, the present invention may propose an image sequence including subsections of "Intro-market analysis-problem-solution-service introduction-function introduction-ending ". If the PR image production purpose is product PR 2030, the present invention may propose an image sequence including subsections of "Intro-problem-solution-product introduction-function introduction-ending ". If the purpose of production of the PR image is the company introduction (2040), it can propose a video sequence including subsections of "Intro-Company Introduction - History - Strength - Product Introduction - Ending".

The present invention proposes a publicity image of another sequence according to the purpose, thereby avoiding the production of a publicity image in a uniform manner and producing / providing a publicity image optimized for the user. To this end, the present invention first provides an interface through which a user can select a production purpose, and can provide a sample sequence as shown in FIG. 2 as an interface according to a production purpose of a user received through the interface. However, the sequences of FIG. 2 are embodiments, and the lower sections may be changed. In addition, when providing a sample sequence, the user may provide an interface to change the order of the subsections included in the sequence, or to add or delete at least one subsection so that the user can determine a desired sequence. Hereinafter, a lower section may be referred to as a section.

3 is a diagram illustrating a publicity image sequence and sample templates according to an exemplary embodiment of the present invention.

As shown in FIG. 2, if a PR image sequence is provided according to the purpose of producing a PR image, the user can select a desired PR image sequence. FIG. 3 shows the case where the sequence of the promotional video according to the service purpose is "Intro-problem-feature point introduction-ending" in case of service introduction 3010 and " End product-service introduction-ending "in case of product introduction (3030) and" intro-product introduction-feature introduction-ending "in case of product introduction (3030) . However, as described above, the sequence of the publicity image may be composed of a combination / sequence of different subsections.

Once the sequence of promotional images is determined according to the selected service objective, the present invention provides a plurality of sample templates for each subsection and provides an interface through which a user can determine a desired one of the sample templates. Sample templates have various attributes. The sample templates have various design attributes such as layout, color, and font, and may be stored in the publicity image producing apparatus of the present invention and provided to the user as an interface. In addition, the sample templates can be provided in various formats such as still images, moving images, video clips, and the like.

4 is a diagram illustrating a publicity image sequence and sample templates according to an exemplary embodiment of the present invention.

Fig. 4 schematically shows the case where the template is determined for each sub-section determined as shown in Fig. 3, and the user has determined the templates. That is, when the publicity image is composed of four subsections as shown in FIG. 3, if one of the sample templates is selected for each section, the publicity image can be produced with the selected four templates.

In addition, the present invention may provide an interface so that, even after the templates for each subsection are determined, the order of the subsections, i.e., the order of the templates, can be freely changed by the user.

5 is a diagram illustrating a publicity image production method according to an embodiment of the present invention.

After the purpose of the publicity image production is determined as shown in FIGS. 2 to 4, the subsection is determined according to the purpose, and the image template for the subsection is determined, user information to be included in each template can be received have. User information may also be referred to below as user data.

The user data may include data such as text, voice, still image, video, etc. to be included in the template of the publicity image. For example, in the case of a publicity consul for the purpose of promoting the service, the intro may include the name of the service, the problem may include images such as text data and graphs, have. A phrase, an image, a logo, an icon, a color, etc. to be included in the promotional video may also be included in the user data. The publicity video production server provides an interface that the user can input for each template, and can collect user data through this interface. The publicity video production server can input and combine user data in each template and finally encode and produce the publicity video.

6 is a diagram illustrating a publicity image production method according to an embodiment of the present invention.

In Fig. 6, the publicity image production method described above is shown in the form of a flowchart. 6, a server 6010 represents a publicity image production apparatus. FIG. 6 shows an operation after the above-described publicity image production purpose and a sequence of the lower sections and the lower sections thereof are determined. In Fig. 6, the publicity image includes three subsections, which are referred to as a first subsection, a second subsection and a third subsection, respectively.

When the purpose and sub-sections of the publicity image are determined as described above, the server 6010 sends an interface for presenting the sample templates A, B, C, D, E, F for the first subsection to the user terminal / RTI > The user may then select clip A as a tablet for the first subsection via the interface, which selection may be sent to server 6010 as A clip selection information.

Upon receiving the A clip selection information for the first subsection, the server 6010 sends an interface for presenting the sample templates a, b, c, d, e, f for the subsequent second subsection to the user terminal / RTI > The user can then select the clip c as a tablet for the second subsection via the interface and this selection can be sent to the server 6010 as c clip selection information.

The server 6010 stores a plurality of templates / clips of various kinds in the storage unit. However, if the user selects the template / clip completely randomly, the consistency / consistency of the entire promotional image may be lacking. Therefore, the present invention allows the template (clip A) for the first subsection to be selected / selected by selecting the templates having the same property / similarity or continuity when the template (clip A) is selected. That is, if the clip A is selected for the first subsection, then the clips following the clip A are provided as sample templates, and clips a to f in FIG. The clips a to f include at least one of a plurality of sample templates, clips having the same or similar properties as the clip A or having continuity, or clips selected most frequently by the users following the clip A from the stored data.

Thus, when a clip c of the sample templates for the second subsection is selected, the server 6010 sends an interface for presenting exemplary templates (clips 1-6) / RTI > The user can then select clip 5 as a template for the third subsection via the interface, which selection may be sent to server 6010 as 5 clip information.

As described above, the server 6010 may provide sample templates of the following section based on the template of the selected preceding section, if the template of the preceding section is selected. In the embodiment of FIG. 6, the server 6010 selects clip A in the first section and provides the clips a through f to the sample templates of the second section based thereon, and clip c is selected in the second section And provides clips 1-6 with sample templates of the third section based thereon. The sample templates of the trailing section may be provided with the same or similar properties as the templates selected in the preceding section, or selected with the continuity of the templates. Here, the attribute includes various design attributes and kinds such as color, shape, layout, and the like. The type of sample templates or templates to be provided may be preset according to the attribute. Alternatively, based on the data of the server 6010, it may provide the most selected templates following the specific template, that is, the templates with high selection frequency. Thus, as the user selects the template of the preceding section among the vast amount of templates, the number / type of sample templates that can be selected by the template of the following section is limited, so that the selection is easy, and the uniformity can be obtained in the entire publicity image.

When the template / clip selection of the sections is completed, the server 6010 provides an interface (user data input interface) for inputting user information. When the user inputs user data such as his advertisement information to the interface, the server 6010 can receive the user data. 6 shows that the selection information of the last selected clip 5 and the user data are received together. However, this is one embodiment of the present invention. According to the modification of the embodiment, the selection information of the clip 5 is received first, And then receive user data via this interface.

When the user data is received, the server 6010 can input / mask the received user data in the template of each section, and can encode and transmit the promoted image to the user.

In Fig. 6, the user data may include background music of the publicity image. In other words, the user data input interface provided by the server 6010 may include an interface for selecting background music. In this case, the server 6010 may provide sample background music based on the number of selected sections and the length of the selected template of each section. For example, if there are three sections and the length of the selected template is 10 seconds, 20 seconds, and 15 seconds, respectively, then background music having a playback time of about 45 seconds (for example, 40 seconds to 50 seconds) It is possible.

If the background music is selected from the sample background music through the interface, the server 6010 may combine the selected templates and the background music to produce a publicity image. At this time, it is also possible to adjust the sequence of templates so as to perform timing synchronization between the background sound source and the templates. For example, the image template data may include bit information about a sound file, and when the user selects background music, the length of the image / template may be automatically adjusted according to the corresponding bit. Also, by adjusting the lengths and intervals of the templates to match the bits of the background music, the sequence of templates can be adjusted to perform synchronization between the template image and the background music bits.

In addition, in FIG. 6, the user data may include address information such as URL (Uniform Resource Locator) of the home page. In this case, the server 6010 obtains the homepage data by accessing the URL of the homepage, extracts the relevant information necessary for the production of the publicity image by analyzing the obtained homepage data, inserts the related information into the section / template, . The operation of the server 6010 will be described in more detail below.

7 is a diagram illustrating a method for producing a publicity image by acquiring user data through a homepage address of a publicity image production server.

As described above, the server receives (7010) the address information of the home page as one of the user data through the interface. The server accesses the homepage address of the input user and can parse the data of the homepage (7020). The server may also use the HTML parsing program stored in the storage unit to parse the home page data. The server may classify the parsed data by tags (7030).

FIG. 8 is a diagram showing home page data parsing of the server and data collection per tag. The server can obtain the user data by parsing the HTML code of the homepage. As shown in FIG. 8, the server uses an HTML parsing program, extracts / acquires data inside the tag by matching the <p> tag in the HTML code of the home page, and acquires the title corresponding to the link Extract / acquire, meet <img> tag, extract / acquire image address, and acquire image.

7 again, the server classifies the parsed data, for example, classify the parsed data into text data and image data. And the server can analyze the classified data. The server may analyze the data using a data analyzer 7040. [ The server analyzes text data, for example, and recognizes it as data such as an address, a telephone number, a company name, a history, and inserts the recognized data into the corresponding section or a corresponding template. This insertion process may also be referred to as masking 7050 the video.

The server may insert the analyzed data into the sections / templates to render / produce the movie immediately (7070). However, in such cases, there is a risk that the data will be analyzed incorrectly or entered incorrectly. Accordingly, the server may provide the user with a sample image in which the data extracted from the homepage is masked before the final video (publicity video) is created, and may provide an interface through which the user can modify the desired portion (7060).

In another embodiment, the server may first provide an interface for analyzing the homepage address to extract user data and inputting the data extracted from the homepage as user data to a desired template. In this way, the user can easily input data by selecting related information provided from the homepage data extracted by the server, instead of inputting the information on the homepage into the user data input interface.

9 is a diagram illustrating a method of analyzing and arranging homepage data according to an embodiment of the present invention.

FIG. 9 shows a method of analyzing homepage data extracted / obtained as described above with reference to FIGS. 7 and 8, extracting related information, and inserting extracted related information into each section or template.

As described above, the server can extract the homepage data by analyzing the homepage HTML code. In the present invention, the homepage data refers to actual data included in the HTML code or represented on the homepage, not the HTML code itself expressing the homepage. The text, image, etc. of the homepage can be included in the homepage data.

As shown in FIG. 9, the server parses the HTML code to generate a text having a string of 'Tel', a text having a character string of 'feature', an image tagged 'goods', an image tagged 'logo' Can be acquired as homepage data. Then, the server can extract the relevant information to be used for producing the PR image by comparing and analyzing the data stored in the database and the homepage data. In other words, promoting the logo, address, phone, product, feature, specification, history, merit, strength, title, article, article, It is possible to extract relevant information matching the data used for video production and insert the extracted information into the corresponding section / template.

For example, if the publicity video is for the purpose of introducing a company, and includes sections such as company introduction, articles, etc., related information that matches each company introduction and article in the data is extracted from the homepage and inserted into the template of the corresponding section . As another example, homepage data including a string such as a telephone number, an address, and a logo may be extracted as related information, placed in the company introduction section, and homepage data including a string such as a product, characteristic, specification, Section.

10 is a flowchart illustrating a publicity image production method according to an embodiment of the present invention.

In FIG. 10, the above-described publicity image production method is shown in terms of the interaction between the user terminal 10010 and the publicity image production apparatus 10020, and it should be understood that the above description in FIGS. 1 to 9 applies to FIG.

The publicity video production apparatus 10020 can provide the user terminal 10010 with an interface through which the user can select the purpose of publicity video production. The meaning of providing an interface in the present invention may be interpreted to mean transmitting data that can display an interface in the user terminal 10010. That is, the data is transmitted to display a specific interface at the user terminal 10010 at the user terminal 10010.

When the user selects the production purpose through the publicity image destination selection interface provided in the user terminal 10010, it can be transmitted to the publicity image production apparatus 10020 as the object information.

The publicity image production apparatus 10020 may provide an interface to the user terminal 10010 to provide a sequence selection option including a plurality of sections according to the received destination information. The publicity image production apparatus 10020 can provide a sequence of sections arranged in different numbers and in different orders according to the production purpose as described above. This interface can also provide an editing interface that allows the user to add / delete / reorder sections.

The user terminal 10010 can transmit the selected plurality of sections and sequence information to the publicity image producing apparatus 10020 by selecting a plurality of sections determined by the user through the interface and a sequence thereof.

The public relations image production apparatus 10020 may provide, for each of a plurality of sections, an interface to the user terminal 10010 that provides a plurality of sample templates and an option to select at least one of the sample templates .

If the user selects at least one template among a plurality of sample templates through the interface, the template selected for each section may be transmitted as selection information from the user terminal 10010 to the publicity image producing apparatus 10020. [

The publicity video production apparatus 10020 can provide the user terminal 10010 with a user data input interface for receiving user data required for publicity video production.

When the user inputs user data / information through the interface, the inputted user data / information is transmitted to the publicity image producing apparatus 10020, and the publicity image producing apparatus 10020 selects the sections selected according to the purpose of the selected publicity image At least one template for each section, and user data may be combined to provide a single promotional image to the user terminal 10010. [ Before providing the final promotional image, it may provide a sample promotional image and provide an interface for editing / revising it.

10, the selection of the plurality of sections and the templates therefor is briefly described, but this can be performed as described above with reference to FIG. 10, and in particular, the publicity image production apparatus 10020 can be configured such that the template of the preceding section is selected , The sample templates of the trailing section may be selected / selected based on the template of the selected preceding section.

User data may be input through various interfaces, and user data such as background music and home page address may be received separately or separately from other user data, though not explicitly shown in FIG. The method of extracting additional user data from the home page upon receiving the home page address is as described above.

The sequence of sequences in FIG. 10 is not necessarily limited to the time-series sequence shown in FIG.

The embodiments described above are those in which the elements and features of the present invention are combined in a predetermined form. Each component or feature shall be considered optional unless otherwise expressly stated. Each component or feature may be implemented in a form that is not combined with other components or features. It is also possible to construct embodiments of the present invention by combining some of the elements and / or features. The order of the operations described in the embodiments of the present invention may be changed. Some configurations or features of certain embodiments may be included in other embodiments, or may be replaced with corresponding configurations or features of other embodiments. It is clear that the claims that are not expressly cited in the claims may be combined to form an embodiment or be included in a new claim by an amendment after the application.

It will be apparent to those skilled in the art that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. Accordingly, the foregoing detailed description is to be considered in all respects illustrative and not restrictive. The scope of the present invention should be determined by rational interpretation of the appended claims, and all changes within the scope of equivalents of the present invention are included in the scope of the present invention.

1010: User terminal
1020:
1030: Network
1040: PR video production equipment

Claims (20)

A method for producing a public relations image, comprising a plurality of sections,
Receiving objective information for selecting a public image production object;
Providing a first interface providing a sequence selection option of the plurality of sections according to the destination information;
Providing a second interface that provides a plurality of sample templates and a template selection option for each of the plurality of sections selected via the first interface;
Receiving user data to be inserted into the at least one template if at least one template is selected for each of the plurality of sections; And
Inserting the user data into the at least one template, and connecting the plurality of sections including the templates to encode the publicity image,
Wherein a plurality of sample templates of the second interface are provided according to the order of the sections, and when the template of the preceding section is selected, selecting and providing the sample templates of the following section based on the attribute of the template of the selected preceding section How to make public relations video. The method according to claim 1,
Wherein if the template of the preceding section is selected, the sample templates in the trailing section select and provide templates with the same, or similar, or continuity of template attributes as the selected template of the preceding section from the set of sample templates. Way. 3. The method according to claim 1 or 2,
Wherein the attributes of the selected template include at least one of a color, a shape, a type, a design, and a selection frequency of the template. The method according to claim 1,
Providing a third interface that provides a background music selection option,
And when the background music is selected through the third interface, the public information image is encoded by combining the selected background music. 5. The method of claim 4,
Further comprising adjusting at least one of a start point, an end point, and a playback period of the templates to perform beat synchronization of the background music and the templates. The method according to claim 1,
Further comprising providing the sections of the entire public image and the sequence of templates included in the sections and providing an interface by which to edit the sections and the sequence of templates. The method according to claim 1,
Wherein the user data includes address information of a home page. 8. The method of claim 7,
Accessing the address information of the homepage to obtain homepage data, extracting related information from the homepage data, and inserting the related information into the section or at least one template. 9. The method of claim 8,
The acquisition of the homepage data and the extraction of the related information may be performed,
Parsing HTML code of the homepage to obtain homepage data;
Classifying the parsed homepage data by tags;
Further comprising the step of comparing / analyzing the classified homepage data with pre-stored data and extracting related information. 9. The method of claim 8,
Further comprising the step of providing an interface that provides relevant information embedded in the at least one template and that is confirmed or modified. A publicity image producing apparatus comprising a plurality of sections,
A communication unit for performing data communication via an external network,
A storage unit for storing data and procedures necessary for publicity video production, and
And a processing unit for controlling the communication unit and the storage unit to perform a publicity image production,
The processing unit comprising:
Receiving target information for selecting a public image production object,
Providing a first interface that provides a sequence selection option of the plurality of sections according to the destination information,
Providing a second interface that provides a plurality of sample templates and a template selection option for each of a plurality of sections selected through the first interface,
If at least one template is selected for each of the plurality of sections, receiving user data to be inserted into the at least one template,
Inserting the user data into the at least one template, and connecting the plurality of sections including the templates to encode the publicity image,
A plurality of sample templates of the second interface are provided according to the order of the sections, and when the template of the preceding section is selected, the sample templates of the following section are selected and provided based on the attributes of the template of the selected preceding section Public relations video production equipment. 12. The method of claim 11,
Wherein if the template of the preceding section is selected, the sample templates in the trailing section select and provide templates with the same, or similar, or continuity of template attributes as the selected template of the preceding section from the set of sample templates. Device. 13. The method according to claim 11 or 12,
Wherein the attribute of the selected template includes at least one of a color, a shape, a type, a design, and a selection frequency of the template. 12. The method of claim 11,
Providing a third interface that provides a background music selection option,
And when the background music is selected, combining the selected background music to encode the publicity image. 15. The method of claim 14,
And adjusting at least one of a start point, an end point, and a playback period of the templates to perform beat synchronization of the background music and the templates. 12. The method of claim 11,
And provides an interface by which to provide the sections of the entire public image and the sequence of templates included in the sections, and to edit the sections and the sequence of templates. 12. The method of claim 11,
Wherein the user data includes address information of a home page. 18. The method of claim 17,
Acquiring homepage data by extracting related information from the homepage data, and inserting the related information into the section or at least one template. 19. The method of claim 18,
The acquisition of the homepage data and the extraction of the related information may be performed,
A publicity image production process is performed by parsing HTML code of the homepage to obtain homepage data, classifying the parsed homepage data according to a tag, extracting related information by comparing / analyzing the classified homepage data with pre- Device. 19. The method of claim 18,
Further providing an interface for providing related information embedded in the at least one template and confirming or correcting the related information inserted in the at least one template.
KR1020150014610A 2015-01-29 2015-01-29 Method and Apparatus for producing promotion video KR20160093500A (en)

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KR20200088107A (en) * 2019-01-14 2020-07-22 박준희 System and method for production of music broadcasting contents combining music and image by age

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KR20090123470A (en) 2008-05-28 2009-12-02 이명호 Method and system for making an advertisement
KR20100116890A (en) 2009-04-23 2010-11-02 주식회사 케이티 System for making advertisement things and method thereof
KR20140109561A (en) 2013-03-04 2014-09-16 오승열 Method for providing production service of self advertisement

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KR20090123470A (en) 2008-05-28 2009-12-02 이명호 Method and system for making an advertisement
KR20100116890A (en) 2009-04-23 2010-11-02 주식회사 케이티 System for making advertisement things and method thereof
KR20140109561A (en) 2013-03-04 2014-09-16 오승열 Method for providing production service of self advertisement

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