KR20160066392A

KR20160066392A - The method and system for sales promotion based on online publication ceremony

Info

Publication number: KR20160066392A
Application number: KR1020140170725A
Authority: KR
Inventors: 박태수
Original assignee: 박태수
Priority date: 2014-12-02
Filing date: 2014-12-02
Publication date: 2016-06-10
Also published as: KR101654165B1; WO2016089033A1

Abstract

Disclosed are a method and a system for book sales promotion based on online publication celebration. The method for book sales promotion through online publication celebration comprises the steps of: transmitting an invitation message for online publication celebration of publication celebration target books by a publication celebration server to a user device of readers; transmitting the information about publication celebration target books to a user device by a publication celebration server in case a user device accesses a publication celebration server; receiving visitors′ book information prepared by readers from a user device by a publication celebration server; and selling publication celebration target books through a business transaction procedure of readers based on a user device by a publication celebration server. By performing an online publication celebration, an author and readers can have a close meeting after being freed from the constraints such as time and space of the conventional publication celebration.

Description

[0001] The present invention relates to a method and system for promoting a book through an online publication ceremony,

The present invention relates to a method and system for promoting a book through an online publishing commemoration, and more particularly, to a method and system for promoting a book through an online publishing commemorative book providing book information on-line.

A lot of books are being published every day, and a variety of publications are held in various places for various reasons. The publication ceremony is a celebration of the book published by authors and invited readers. By conducting this publication ceremony, we can introduce readers to many readers with close encounters between readers and authors.

However, since the existing publication festival is an offline meeting, it took a lot of cost to hold the publication festival. In addition, since the offline publishing ceremony is limited in time and space, it is difficult for the reader who is not in time or far away to attend the offline publication exhibition.

There is a need for a way to hold a publishing ceremony free of time and space constraints, and to hold the publishing ceremony more in line with its original purpose.

Korean Patent No. 10-200-0070904 [Title: System for publishing agency using the Internet and method thereof]

One aspect of the present invention provides a method of promoting a book through an online publication event.

Another aspect of the present invention provides a book promotion system via an online publishing festival.

According to an aspect of the present invention, there is provided a method of promoting a book through an online publishing commemoration, the method comprising: transmitting, by a publishing committee server, an invitation message for the online commemorative book to a reader's user apparatus; When the server is connected to the server, the publication memorial server transmits information about the book commemorative book to the user apparatus, the publication memorial server receives the guest book information created by the reader from the user apparatus, And the publication commemorative server may include selling the publication commemorative book through the commerce procedure with the reader based on the user apparatus.

Meanwhile, the invitation message includes a website address and an authentication number for accessing the publishing server, the authentication number is the identification information of the reader, and the publication commemorative server transmits, based on the authentication number, It is possible to judge whether or not the connection is established.

The publishing server may further include a step of requesting information about the reader to be invited to the online publication from the reader database before transmitting the invitation message, The plurality of readers can be classified and managed by artist, work, similar artist group, and similar work based on the record.

The information about the publication commemorative book includes an overview of the book commemorative book and information on the table of contents of the commemorative book, and includes an overview of the commemorative book, a table of contents of the commemorative book Information may be adaptively determined based on the age and sex of the reader in consideration of the age and sex of the reader.

The summary of the publication commemorative book and information on the table of contents of the publication commemorative book are adaptively determined according to the degree of interest of the reader commemorative book, And may be determined based on the conversion speed for the page.

In accordance with another aspect of the present invention, there is provided a publication commemorative server for performing an online publication commemoration event for book promotion, the publication commemorative server including a processor, the processor including an invitation message for the online commemorative book To the user device of the user, and when the user device accesses the publication commemorative server, transmits information about the publication commemorative book to the user device, and the publication commemorative server transmits, to the user device, And the publication memorandum server may be configured to sell the publication commemorative book through the commerce procedure with the reader based on the user apparatus.

Meanwhile, the invitation message includes a website address and an authentication number for accessing the publication server, the authentication number is identification information of the reader, and the processor determines whether or not the reader is connected based on the authentication number It can be judged.

In addition, the processor may be configured to request information about the reader to be invited to the online publication anniversary from the reader database before transmitting the invitation message, wherein the reader database is configured to receive, Multiple readers can be classified and managed by artist, work, similar artist group, and similar works.

According to one aspect of the present invention described above, by performing a publication anniversary on-line, the author and the reader can have a close encounter with each other regardless of the time and space limitation of the existing publication commemoration event.

1 is a conceptual diagram illustrating an online publication celebration method according to an embodiment of the present invention.
FIG. 2 is a conceptual diagram illustrating a method for inviting a publication celebration according to an embodiment of the present invention.
3 is a conceptual diagram illustrating a book information providing method considering a user apparatus according to an embodiment of the present invention.
4 is a conceptual diagram illustrating a book information providing operation of a publication commemorative server according to an embodiment of the present invention.
FIG. 5 is a conceptual diagram illustrating a method of collecting an individual reaction of a publication celebration server according to an embodiment of the present invention.
6 is a conceptual diagram illustrating an authentication method of a publication commemoration server according to an embodiment of the present invention.
FIG. 7 is a conceptual diagram illustrating a content providing operation of a publication commemorative server according to an embodiment of the present invention

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the drawings.

The offline publishing ceremony due to the publication of existing books is limited by time and space. Therefore, many people were forced to participate in the publication exhibition. Hereinafter, an embodiment of the present invention discloses a method for performing a publication ceremony on the Internet beyond the time and space limitations.

1 is a conceptual diagram illustrating an online publication celebration method according to an embodiment of the present invention.

Referring to FIG. 1, an online publication anniversary may be performed based on a publishing server server 100, a user device 180, and the like.

The publishing server 100 may include a public relations part 110, a book information providing part 120, an online communication part 130, a sales department, and a processor.

The public relations department 110 may be implemented for publicity of the publication commemorative book. The public relations department 110 can transmit an invitation message (invitation e-mail, invitation text, etc.) to a plurality of user apparatuses 180 for a publication anniversary on-line. The invitation message may include web address information and / or authentication information for accessing an online publication event. When the user device 180 responds to the invitation message transmitted by the public relations department 110, the user can access the publication commemorative server 100 and receive information about the publication commemorative book.

The book information providing unit 120 may be implemented to provide information on a book to be published. The book information offerer (120) is a publishing commemorative book such as an outline (or summary information) of a publication commemorative book, a table of commemorative books, some pages of commemorative books, And the like.

The online communication unit 130 can be implemented to provide an online meeting between the author and the reader. For example, the online communication unit 130 can provide a real-time conversation between the author and the reader based on the video communication, or a chat function using the text information between the author and the reader to arrange the meeting between the author and the reader have. The online communication unit 130 may be implemented for communication between the organizer and the reader in association with the publication commemorative book related to the non-authored publication commemorative book. Also, the online communication unit 130 may record the reaction of the reader based on the guestbook function or the like and may disclose the reaction of the reader to others. Such guestbook information may be transmitted to the terminal of the author or the terminal of the organizer of the publication anniversary.

The sales department (140) can be implemented for sale for books that are the subject of a publication ceremony. The sales department 140 can sell the publication book to the readers through various payment means.

The user device 180 can receive the invitation message from the publication commemorative server 100 and access the publication commemorative server 100 based on the invitation message. The invitation message may include IP (internet protocol) information for accessing the publication server 100, scheduling time, entrance authentication information, and the like.

If a publication is held online, the publication can be carried out continuously for several days without any time constraints. In this case, the publishing server 100 may schedule the separate time for actually communicating between the author and the reader, and transmit the scheduling information to the user of the reader (or the participant of the publication). The publishing committee server 100 can transmit to the readers a notification message informing readers that the meeting with the writer is performed at a time when they can communicate with the author online.

Alternatively, you can invite readers to an online publication festival by inviting readers to an online publication festival. Inviting readers based on this grouping can prevent more difficult communication with the author at a certain time and enable more intensive exchanges between authors and readers.

FIG. 2 is a conceptual diagram illustrating a method for inviting a publication celebration according to an embodiment of the present invention.

Figure 2 discloses a method for a publishing server server to invite a reader.

Referring to FIG. 2, the publishing server 200 may randomly send an e-mail invitation to a publishing commemorative event, but may invite the reader more effectively. The publishing server 200 can use the database 220 of the reader's reading preferences to determine who is to send the invitation mail to determine the reader who will send the invitation mail for the publication.

The database 220 for the reader's tastes can be implemented in a variety of ways. For example, the database 220 of the reader's tastes can be formed in association with existing online book sales sites.

The book sales site may store the book purchase history of the readers. The database 220 can classify the readers based on various categories (writers, contents, genres, etc.) by referring to the book purchase history. The category of the artist, content genre, etc. for the classification of the reader is an example, and the reader can be classified based on a more diverse category. For example, in the database 220, a plurality of readers can be grouped into a reader who has purchased a book of a specific artist, a reader who has purchased a book related to a specific content, a reader who has purchased a book related to a specific genre, and the like.

The publishing server 200 can extract the reader information in the database 220 to determine the reader who will send the invitation mail for the publication memorial. For example, when the organizer makes a publication anniversary about a book B of an artist A, the publication anniversary server 200 reads the book of the author A, A reader who has purchased a book having the same content as the book B, a reader who has purchased a book of the same genre as the book B, and the like can be extracted based on the database.

The database 220 can classify readers by category in various ways. For example, in the case of classification by author, the reader can be grouped based on the artist's name and artist's work. A reader who has purchased an existing work (X, Y, Z) of an artist A can be grouped into a group based on the artist A. In the database 220, a group of similar artists including other artists performing work activities similar to the artist A can be defined. When the author 200 and the publication server 200 request information to the reader of the similar artist group, the database 220 stores a similar artist Information about the group can be provided.

The publishing server 200 may determine the reader to transmit the invitation message based on the existing book purchase history, but may transmit the invitation message to the reader included in the author's group.

The reader who has received the invitation message from the publishing server 200 may re-transmit the invitation message to the other reader. For example, if a reader participating in an online publication festival wants to tell their friends about a publication festival, they can send an invitation message to the reader through personal message delivery methods. In addition to the website address, additional certification numbers may be used to participate in an online publication. The authentication procedure based on this authentication number will be described later.

3 is a conceptual diagram illustrating a book information providing method considering a user apparatus according to an embodiment of the present invention.

In FIG. 3, in the case where book information is provided to the user apparatus, a method for providing the book information in consideration of the personal information of the user by the publication server server 350 will be described.

Referring to FIG. 3, when an invitation message is targeted and transmitted in consideration of personal information, an individual authentication number may be included in the invitation message. The reader can enter additional personal identification numbers to attend online publication fairs.

The publication commemorative server 350 can know the reader connected to the publication commemorative server 350 based on the authentication number. The publishing server server 350 can provide the contents of the publication memorial contents considering the personal information (age, sex, living place, etc.) of the reader.

For example, the publishing server 350 may change the text size of the provided content in consideration of the age of the reader. The publishing server 350 may provide the reader with text-based information. By changing the size of text provided through a user device (e.g., a smartphone) 300 according to age, older users can easily receive text information. For example, when a reader less than 40 years old accesses the publication server server 350, the publication server server 350 provides the information about the published book based on the basic size text to the reader's user device 300 can do. When a reader over 40 years old accesses the publication server server 350, the publication server server 350 can provide information about the published book based on the text size larger than the default size to the reader's user device 300 have.

As another example, the publishing server server 350 may provide different multimedia contents to the reader to explain the outline of the book in consideration of the individual's personal information (age and sex, etc.). For example, the publishing server 350 may provide information about the outline of a book to children younger than a certain age using contents such as animation. In addition, the publishing server server 350 may provide different multimedia contents to explain the outline of the book depending on whether it is male or female.

In addition, the publishing server 350 may determine the multimedia contents provided by the user device 350 of the user based on the reader's access network. For example, a low-capacity multimedia content may be provided in a billing communication network, and a high-capacity multimedia content may be provided in a billing-less communication network.

In addition to this, when performing the meeting with the artist, the readers having similar sex and age can be formed into one group in consideration of the personal information of the reader, and the online meeting with the artist can be performed in each group.

For example, the publishing server server 350 may access the publication commemorative server 350 in consideration of personal information to control the time for attending the publication commemoration event on-line. For example, the publishing server 350 classifies readers by age, such as 20s, 30s, 40s, 50s, and 60s, and sends an invitation message to access the publication server server 350 with a time difference You can send it to readers. Or the publishing server server 350 may group the readers to perform the meeting with the artist in consideration of the age of the reader so that the respective age groups can be evenly distributed by 30 persons when scheduling the meeting with the artist.

4 is a conceptual diagram illustrating a book information providing operation of a publication commemorative server according to an embodiment of the present invention.

In Fig. 4, a publication commemoration server discloses a method for providing publication commemorative book information.

Referring to FIG. 4, the publishing server provides the user with a summary of the publication commemorative book to the user apparatus of the user (step S400).

The publishing server can provide an overview of the published book to readers accessing the publishing server. The summary of the book may be a summary of the content disclosed in the book. Alternatively, the outline of the book may be provided through multimedia information rather than text information. In the case of a novel, an overview of the book may be provided using multimedia content such as animations. If the reader is provided with information about the book's outline or if the reader does not want to be informed about the outline of the book, then proceed to the next step (providing the table of contents of the book).

The publishing server provides the contents of the published book to the user device of the connected user (step S410).

The publishing server can provide the contents of the book to the user device. When the table of contents of the book is clicked by the user device, some contents corresponding to the table of contents of the book can be provided to the user's own device.

The publication commemorative server is provided with a record of a friend created by the user apparatus of the reader (step S420).

A reader who has been provided with the contents of a book can write a guest book. Created guestbooks can be set to full public view for other readers, or they can be set to be visible only to authors.

The publication commemorative server proceeds the product sale procedure and sells the book to the reader (step S430).

The publishing server can perform the merchandise selling procedure. If you want to buy a book, you can purchase it through the payment process.

FIG. 5 is a conceptual diagram illustrating a method of collecting an individual reaction of a publication celebration server according to an embodiment of the present invention.

FIG. 5 discloses a method of statistically collecting a reader's reaction to a book by a publication server.

Referring to FIG. 5, the degree of interest in the book is analyzed for each reader (step S500).

The publishing server can obtain information about the time of each step of the online publication meeting to know whether the reader is interested in the book. As described above, the publishing server can provide summary information about the book, table of contents information about the book, and the like to the user's device of the reader.

For readers who are relatively interested in the book, outline information about the book and table of contents information about the book are provided over a relatively long period of time, and the reader has a relatively low interest in the book, It is possible to receive the table of contents information for a relatively short period of time.

Based on the time spent at each stage of the online publication, it is possible to determine interest information about the reader's book.

The contents of the book are provided according to the interest degree of the book for each reader (step S510).

The publishing server may set the content to be provided at each stage differently depending on the degree of interest in the book. For example, a reader who has been provided with overview information for a book for a relatively long period of time may have a relatively large amount of content that can be provided upon clicking the table of contents information on the book. On the other hand, the reader who is provided with the overview information of the book for a relatively short period of time may have a relatively small amount of content that can be provided upon clicking the table of contents information on the book. In other words, through this method, the publishing server can provide a relatively large amount of information to the reader who is interested in the book.

In addition, the publishing server can analyze the content of the book in the guest book and analyze the reader's preference for the book. For example, a publishing server may analyze the content of a reader's book and obtain responses to the reader's book. The publishing server can analyze the words of the contents recorded in the guest book of the reader to obtain the response of the reader to the book. Alternatively, the publishing server may analyze whether the contents recorded in the guestbook are affirmative or negative for the book, based on the sentence structure.

6 is a conceptual diagram illustrating an authentication method of a publication commemoration server according to an embodiment of the present invention.

Referring to FIG. 6, the publication commemorative server may proceed with an authentication process for a reader accessing a publication commemorative server.

For example, the publishing server may assign reader authentication information (for example, authentication number) to the invitation message when transmitting the invitation message to the user device of the reader. When accessing the publishing server server for each reader, the reader can input the authentication information through the user device. Based on this authentication information, the publishing server can identify the reader who is connected and can provide the book information based on the reader's personal information.

The reader may forward the invitation message to other readers via a publishing server. In such a case, the authentication number of the other reader may be determined based on the authentication number assigned to the reader. For example, if the invitation message is delivered to another reader based on the invitation message of a specific reader, the authentication number of the invitation message delivered to the other reader can be newly set. For example, it can be assumed that the authentication information included in the invitation message transmitted to the reader 1 in the publication server is '1111'. Reader 1 may forward the invitation message to other readers via a publishing server.

When the reader 1 transmits the invitation message to the reader 2 to the reader 5, the authentication number of the invitation message transmitted to each of the reader 2 to the reader 5 can be generated based on the authentication number '1111' of the reader 1. For example, the authentication number of the invitation message that is primarily transmitted can be further added by one digit, and each of 11111 to 11114 can be newly set as the authentication number of the reader 2 to the reader 5 and transmitted.

Thus, the reader 2 to the reader 5 can access the publication server server based on each of 11111 to 11114, and the publication server server is connected based on the invitation message transmitted from the reader 1 based on the authentication number of the reader 2 to the reader 5 One can see that he is a reader.

FIG. 7 is a conceptual diagram illustrating a content providing operation of a publication commemorative server according to an embodiment of the present invention

Fig. 7 discloses a method of providing a publication commemorative server with information about a book to be published.

Referring to FIG. 7, the publishing server can provide information about the publication commemorative book through different contents according to the propensity of the reader.

First, suppose that a publishing server uses 10 pages to provide information about a book. If you have a relatively high interest in publishing memorabilia, you may want to get a lot of information, but you may want to get relatively brief information quickly if you have a low interest in publishing commemorative books.

Therefore, the publication committee server can set different contents to be provided in consideration of the time for the reader to stay per page.

The user can measure the time of staying in the web page provided for the publication commemorative book (step S700). It can be determined whether the time the reader stays on the web page is equal to or greater than a threshold value (step S710).

If the read time of the reader per page is equal to or greater than the threshold, the reader judges that the book is highly interested in the book to be published, and provides contents (detailed information contents) containing the relatively detailed information about the book (Step S720).

On the other hand, if the reader's per-page time is less than the threshold value, the reader judges that the degree of interest in the book to be published is low, and provides the reader with contents (summary information content) containing relatively brief information about the book (Step S730).

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those skilled in the art that various changes and modifications may be made therein without departing from the spirit and scope of the invention as defined in the appended claims. It will be possible.

100: Publishing server
110: Public Relations Department
120: Book Information Offering
130: Online Communication Department
140: Sales Department
150: Processor
180: User device
220: Database

Claims

In a method for promoting a book through an online publication event,
The publishing server sends an invitation message to the user's device of the reader for the online publication anniversary of the publication commemorative book;
When the user device accesses the publication commemorative server, the publication commemorative server transmits information on the publication commemorative book to the user apparatus;
Receiving the guestbook information created by the reader from the user device; And
And the publication commemorative server sells the book commemorative book through a commerce procedure with the reader based on the user apparatus.

The method according to claim 1,
Wherein the invitation message includes a website address and an authentication number for accessing the publishing server,
The authentication number is the identification information of the reader,
Wherein the publishing server determines whether the reader is connected based on the authentication number.

3. The method of claim 2,
Further comprising the step of requesting from the reader database information about the reader to invite to the online publication event before the publishing server transmits the invitation message,
Wherein the reader database classifies and manages the plurality of readers by artist, work, similar artist group, and similar work based on a book purchase history of a plurality of readers.

The method of claim 3,
Wherein the information about the publication commemorative book includes information on the summary of the book commemorative book and the table of contents of the commemorative book,
Wherein the summary of the publication commemorative book and information on the table of contents of the publication commemorative book are adaptively determined based on the age and sex of the reader in consideration of the age and sex of the reader, How to promote your book through.

5. The method of claim 4,
The summary of the publication commemorative book and information on the table of contents of the commemorative book are adaptively determined according to the degree of interest of the book
Wherein the degree of interest is determined based on a conversion rate of the reader to a web page for the publication event.

1. A publishing server for performing an online publishing event for book promotion,
Wherein the publishing server comprises a processor,
The processor transmits an invitation message for the online publication anniversary of the publication commemorative book to the reader's user apparatus,
When the user apparatus accesses the publication commemorative server, transmits information on the publication commemorative book to the user apparatus,
The publication server receives the guest book information created by the reader from the user apparatus,
Wherein the publication commemorative server is configured to sell the publication commemorative book through a commerce procedure with the reader based on the user apparatus.

The method according to claim 6,
Wherein the invitation message includes a website address and an authentication number for accessing the publishing server,
The authentication number is the identification information of the reader,
Wherein the processor determines whether the reader is connected based on the authentication number.

8. The method of claim 7,
Wherein the processor is configured to request information about the reader to invite from the reader database to the online publication event before sending the invitation message,
Wherein the reader database classifies and manages the plurality of readers by artist, work, similar artist group, and similar work based on a book purchase history of a plurality of readers.

9. The method of claim 8,
Wherein the information about the publication commemorative book includes information on the summary of the book commemorative book and the table of contents of the commemorative book,
Wherein the summary of the publication commemorative book and information on the table of contents of the publication commemorative book are determined adaptively based on the age and sex of the reader in consideration of the age and sex of the reader.

10. The method of claim 9,
The summary of the publication commemorative book and information on the table of contents of the commemorative book are adaptively determined according to the degree of interest of the book
Wherein the degree of interest is determined based on a conversion rate of the reader to a web page for the publication event.