KR20100125697A - System for providing advertisement and information using blog - Google Patents

Abstract

PURPOSE: An advertisement and information providing system using a blog for displaying advertisement contents on the searched blog is provided to set up a blog exposure strategy corresponding to the keyword by setting up a keyword standard. CONSTITUTION: An advertisement progression module exposes the advertisement contents on a blog. The advertising progress module distributes the advertisement profit to the administrator of the blog. A keyword matching module includes next. A keyword setup unit(111) supplies the keywords. A matching unit(112) extracts the keywords matched with the inputted keyword. A display unit(113) displays the advertisement contents.

Description

Advertising and information providing system using blogs {SYSTEM FOR PROVIDING ADVERTISEMENT AND INFORMATION USING BLOG}

The present invention relates to an advertisement and information providing system using a blog. When a user inputs a blog search term in order to search for information on the blog, the user extracts a keyword and a bid word related to the search term and searches a blog containing the keyword. The present invention relates to an advertisement and information providing system using a blog that presents a result list and displays the advertisement content including the extracted bid word in the searched blog, which can satisfy all of advertisers, blog operators, and users.

 Blog is a compound word of web and log. It allows general users to express their interests in various contents such as diaries, articles, and columns, and provides functions such as personal publishing, personal broadcasting, and personal community. It is one of the surface media in the online space that is gaining popularity as a single media.

These blogs are currently being used by many netizens by providing convenient and intuitive writing tools in portal sites, etc., and have become a space to store high-quality information beyond simply dealing with personal changes.

In particular, unlike general corporate sites, blog information, for example, provides more objective and cool comparisons or comparisons with other companies' products when providing product information, such as price comparison, reviews, usage, quality evaluation, and design. It provides a characteristic that can provide more advanced information to users who encounter this.

These blogs are widely used as a means of providing general information and community through a lot of users, and beyond the private space, but the information stored in the blog is not yet realized because the basic search function or additional function provided by the website is not fully realized. It was not enough to be used as a new medium to fully search and utilize.

For example, even though a variety of information is stored, it is inconvenient to search for it, and thus there is a problem that excellent information is not properly exposed. At the time, there was inconvenience in community that had to access each user's blog one by one.

The blog is enough to be used as a second information search medium and information search media, so when a specific word is searched through the search box provided by the website, the blog information is also exposed to provide search results. Using this point, it can be seen that there is a technology that combines keyword advertising in blogs in domestic and overseas patent publications.

For example, in the case of Korean Patent Publication No. 10-2004-0104060 "related site advertisement and ranking method through keyword analysis of blog content", the user enters a blog including a keyword associated with the search word as a search result through a search word. At the same time, the company is pursuing a method of exposing advertisements related to keywords to the blog screen. In addition, there are many similar technologies that combine keyword ads with blogs.

However, according to the above technology, despite the fact that the information of the blog operator can be used by the general user and the blog system operator can be generated through advertisements exposed to the blog, the advertising revenue is not distributed to the administrator who runs the blog. There is an unreasonable point, and the blog operator actively matches his or her search terms because it merely exposes blogs and advertisements related to the keywords entered by the user by the search criteria suggested by the blog system administrator. As a result, the information of the blog is not adequately exposed in response to a search word because the user does not have a means to expose more efficiently, or the advertiser providing the advertisement to the blog also lacks the excellent advertisement effect.

In addition, there is a method of inserting a banner advertisement on a blog, but unless there is a famous blog, there is no realistic possibility that an advertiser wants to post an advertisement on a personal blog.

Therefore, the keyword advertisement is displayed on the blog, but the blog is not exposed based on the query criteria suggested by the system administrator. Instead, the blog is exposed to the search results through the keywords suggested by the blog operator. Blog operators and advertisers who maliciously provide false keywords by providing users with the opportunity to create advertising effects and distribute advertising revenue, and to evaluate users' information based on keyword search results. There is a need for a new and advanced blogging system that prevents web browsers and provides a more convenient and intuitive community for blogs.

The present invention has been made to overcome the problems of the above technology, but the keyword advertising is exposed to the blog, but the blog operator to establish a blog exposure strategy that can respond to the search terms by setting the search criteria through the keywords presented by the blog administrator itself At the same time, by providing appropriate information for the keyword, the blog can be positioned as a more efficient means of providing information and advertisement, and at the same time, it distributes the advertising revenue to the blog owners through advertisements displayed on their blogs. The main purpose is to provide an advertisement and information providing system using a blog that can be paid for providing information.

Another object of the present invention is to force a user to access the blog and to evaluate it so that the blog administrator can objectively determine whether the user uploaded the information related to the keyword or the value of the information. By providing an efficient way to prevent false keyword listings that ride on popular search terms, it also lays the foundation for blog owners to be more responsible and proactive.

Another object of the present invention is to provide a function that can be used as an efficient means of providing information by spurring a specific topic search and providing information by duplicating a representative word that can present information of a blog with keywords and tags.

An additional object of the present invention is to register a search term to a user who uses a blog and automatically expose blogs and advertisements related to the search term when the user logs in to a web page, so that the user may seek convenience of updating or maximize utilization of information. At the same time, blog owners and advertisers will be given the opportunity to gain more exposure to their blogs and ads.

It is a further object of the present invention to provide a more intuitive and convenient community function by sharing tags provided in a blog.

In order to achieve the above object, an advertisement and information providing system using a blog according to the present invention receives advertisement content including a bid word from an advertiser and exposes the advertisement content matching the user's search word on the blog, An advertisement progress module for distributing advertisement revenue to operators of the displayed blogs; Keyword setting unit that receives a predetermined number of keywords that can represent a blog from the blog operator, Matching unit for extracting the keyword and the advertising content that matches the search word entered by the user to obtain information from the blog, The matching unit Any one of the blogs forming the search result list and the search result list includes advertisement content including a bid word extracted from the matching unit while providing a list of blogs including the keyword extracted in the search result list. It includes a keyword matching module consisting of a display unit to display on.

In addition, the system according to the present invention includes a blog evaluation module for arithmetic processing the evaluation result as an evaluation value by evaluating the value of the information provided by the blog from the user connected to the blog or whether the keyword and the information in the blog match; And a priority determination module that selects and selects a predetermined number of blogs having a high evaluation value from the search result list.

In addition, the system according to the present invention includes an interest search term register configured to register a web site provided by the blog server, receive an interest registered word from a user through an interest search term registration window, and store the received interest word; And an exposure unit which is linked with the matching unit and exposes a blog having a keyword related to the interest registered word and a list of advertisement contents having a bid word on one side of a web site access screen of a user who logs in to a web site. It may further include a; interest search term setting module.

In addition, the system according to the present invention, a share setting unit for generating a share tag processing on a plurality of blogs and accepts whether or not to set the sharing from the operator of the blog set a sharing relationship of the plurality of blogs; An interlocking unit interworking the sharing tag in the blog in which the sharing relationship is established; When any one of the blog administrators who set up a sharing relationship inputs the content under the sharing tag in their blog, the simultaneous exposure unit to expose the content under the sharing tag in the blog that has set up another sharing relationship; tag sharing with It further comprises a module.

According to the advertisement and information providing system using a blog according to the present invention,

1) By distributing advertising revenue to blog operators who provide information and registering keywords that can respond to search terms by blog managers, the blog managers can actively provide high-quality information and attract users while at the same time Has the advantage of ensuring that the blog information can be evaluated and verified to ensure more reasonable objectivity of the blog information,

2) Forcibly prepare a means for verifying blog information so that blog information can be objectified and soundly adjusted.

3) By registering search terms of interest, you can increase the chances of blog exposure and make it easier for users to see the changes in information.

4) The search term matching words suggested by the blog operator are duplicated with keywords and tags, so that the convenience of search function and information exposure can be increased.

5) It has the effect of more convenient and intuitive community operation as tag sharing.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. The accompanying drawings are not drawn to scale and wherein like reference numerals in the various drawings refer to like elements.

1 is a conceptual diagram illustrating a schematic concept of an advertisement and information providing system using a blog according to the present invention.

As can be seen from Figure 1, the system according to the present invention is a blogger through a web medium called 'blog' that is operated within the website 20 provided based on the blog server 10 that manages the blog 100 (I.e., users who use blogs, referred to as 'users') and provide convenient information to users who operate the blog 100 (hereinafter referred to as 'blog moderators'). In addition, by providing a search result for a blog (100) including an advertisement and a keyword related to a search term, the bidding word related to the user's search word, and forcing the user to evaluate the value of information in the blog, Determining the exposure ranking criteria of the blog 100 by determining the exposure priority of the blog 100 provided as a search result by a specific method. Rock, and the advertising revenue in accordance with the order number and exposure, evaluation information height of the blog 100 to the major characteristics that to a differential distribution to the blog host.

In other words, a variety of information provided by the blog 100 may be recognized by recognizing the user and the operator who use the blog 100 as a plurality of power-sellers that can determine purchasing power from a dimension of merely a few netizens. In addition to providing a more convenient way for searchers (users) to search, and providing new advertising areas to advertisers, we also offer blog moderators a strategic way to expose blogs by registering keywords, share tags, and collaborate. The new community is made available, and the function of rating advertisements based on the user's evaluation and distribution of advertisement revenue based on the number of impressions is provided.

In other words, the system according to the present invention enhances the usability of the blog 100, which has been positioned as a netizen as having an information / knowledge providing medium, that is, a blog operator can provide better blog information to the user. By providing a reasonable basis for the recruitment of more users using his blog (100) keywords that the blog administrator provides the search terms entered by the user to find the blog (100). By linking with tags and ad bid words to expose ads at the same time, monetization of blog operators (100), as well as bloggers (users) retrieval of information, bloggers (users) more easily get the information they want It can be said to make it possible.

2 is a block diagram showing a specific configuration of a system according to the present invention.

As can be seen from Figure 2, the system according to the present invention is a keyword matching module 120, blog evaluation module 140, prioritization module having an ad progress module 110, keyword association value determining means 130 150, the tag matching module 160, the interested keyword setting module 170, and the tag sharing module 180 are configured.

First, the advertisement progress module 110 may be configured to perform advertisements having contents associated with specific words (keywords, tags, contents, etc.) displayed in the blog 100 simultaneously in the blog 100 when the blog 100 is activated. A function of allowing exposure to one side space of a display page of a side space or a blog list (or information in a blog) and determining an exposure method.

In detail, the advertisement progress module 110 includes an advertisement storage unit 111, an advertisement bidding unit 112, and a revenue distribution unit 113.

The advertisement storage unit 111 receives advertisement contents of advertisers and stores the advertisement contents in the advertisement database in the order of bid words. The advertisement storage unit 111 transmits from an advertiser (for example, a shoe product seller) that sells a product related to a specific bid word (for example, shoes), similar to a known online advertisement bidding method of advertising by bid word. It serves to store the advertising content related to the advertiser's own product received in the blog server (10).

When the user's search term is input, the advertisement bidding unit 112 uses the bid word related to the search term as an advertisement medium, and the advertiser pays the differential cost, selects the advertisement time, and expands the keyword (for example, as an extension of the keyword shoes). Shoes, sneakers, etc.) is in charge of the function to enable the advertisement in the blog 100 by the keyword advertising progress method by the range setting method.

The way ads are displayed can vary around the list of blogs that are exposed as a list of search results, within the main page of that blog, around the information recorded under a blog's specific tag, and around the specific information on the blog. In other words, advertising exposure can be made in various web spaces.

In order to expose an advertisement within a specific blog 100, a plurality of advertisers may perform an online bidding method such as ranking and time determination for each 'bid word', and an online bidding method (keyword advertising method) Since it is widely known in the field of online advertising that currently takes the keyword bidding method, the description of the bidding method itself is omitted.

The revenue distribution unit 113 plays a role of providing a part of the advertising revenue of the blog server operator (called a system administrator) to an operator (called a blog administrator) of the blog to which the advertisement of the advertiser is exposed.

In other words, system operators can earn advertising revenue from advertisers because the ads are based on their exposure based on the blog 100 (or individual web pages displaying specific information within the blog). It is also possible to share the advertising revenue to blog operators who provided the blog 100 as a foundation.

The advertising revenue distribution method may be, for example, adding or weighting impressions (accessors / visitors) and evaluation values of the blog 100 (or individual web pages containing specific information in the blog) during a certain period. Can be evaluated and then distributed to a high-performing blog (or specific information within the blog).

In the keyword matching module 120 according to the present invention, when a user searches for a blog 100 (or specific information in a blog) containing information requested by the user by searching for a keyword, the blog 100 related to the keyword is searched. The keyword setting unit 121, the matching unit 122, and the display unit 123 may be configured to perform a function of exposing an advertisement related to the keyword at the same time.

The keyword setting unit 121 serves to provide the blog server 10 with n keywords that can represent the blog 100 (or specific information in the blog) from the blog operator. Here, the blog operator may register by dividing the keyword to expose the blog and the keyword to expose only specific information in the blog.

In other words, when a user searches for a word related to a keyword suggested by a blog operator, the blog manager's blog 100 is displayed as a search result.

Of course, when the user enters a search term in the search box to search for specific information, the blog server 10 may include a list of blog posts including the search words requested by the user by the basic search function regardless of the keyword suggested by the blog administrator. ) Can be presented as a search result as comprehensive, but by only displaying the specific information that matches only the search word / keyword in the blog as a search result or exposing the blog 100 itself, in particular by the function of the keyword setting unit By setting up a strategy of whether an operator exposes the blog 100 itself or only specific information in the blog 100, the operator presents a specific word (keyword) to the blog server 10 with a specific goal. By providing original information related to this keyword more subjectively While operating a blog, the specificity of own blog 100 or specific information in the blog 100 can be exposed to users so that they have the opportunity to get more advertising revenue. can do.

The matching unit 122 is responsible for extracting the advertisement content having a bid word associated with the search word from the keyword associated with the search word input by the user and the advertisement content stored in the advertisement database.

That is, when a user enters a search term in the search office with the word A, various search results such as news, web documents, cafes, etc. are exposed, as well as information on blogs or blogs that suggest the word A as a keyword is also exposed. When the word is input, it means providing a basis for exposing the advertisement content of the advertiser who selected A as the bidding word.

The matching unit 122 includes a keyword-related numerical value determining unit 130 to determine the correlation between the keyword and the keyword.

The keyword related numerical value identification means 130 performs a function of generating and processing the result data expressed as a numerical value of 'keyword related value' for the degree of matching between the keyword presented by the user and the keyword presented by the blog operator. The keyword association value may be referred to as a numerical process by reading whether the degree of matching between the user's search word and the keyword is high or low according to a specific criterion.

Specific criteria refers to a method for determining the match status of each word in the number of keyword words and the number of search words. For example, when the number of search word words is smaller than the number of keyword words, and the number of search word words is larger than the number of keyword words, respectively. To find the number of words matched between a search term and a keyword.

For example, a user named Hong Gil-dong designates a search query as "delicious" while the keyword A is 'Seoul Korea University gourmet', the blog B is 'Koryodae gourmet', and the keyword C is 'delicious'. A blog has a keyword association value of 1/3, B blog 1/2, and C blog 1/1, depending on the number of matching words and the total number of words in the keyword. It will have an associated value.

On the contrary, if a user named Jang Gil-san specifies "Seoul Korea University restaurant" as a search term, the A blog may have 3/3, B blog 2/3, and C blog 1/3.

 The keyword association value is based on a criterion for calculating an exposure ranking (search result exposure ranking) of l when there are a plurality of blogs or specific information in a blog having a keyword corresponding to a search term in the priority determination module 150 to be described later. To present.

The display unit 123 displays the advertisement content searched by the matching unit 122 in a blog search result list screen or a specific space in the blog 100.

As a result, when the user searches for the word A in the blog search, the blog 100 itself or the specific information material of the blog 100, which represents A as a keyword, is searched, and the advertisement content that represents A as a bid word is also applicable. It is possible to be exposed in the blog 100 (may be exposed in parallel in the blog search results screen, of course).

The blog evaluation module 140 according to the present invention serves to derive an evaluation result by forcing a user accessing the blog 100 to view the information of the blog 100 and forcibly evaluating the value of the corresponding information. The evaluation unit 141, the re-evaluation unit 142, the holding evaluation unit 143, and the evaluation value generation unit 144 are additionally provided with a warning unit 145. Here, the evaluation may be made by dividing the blog 100 itself or specific information within the blog 100.

The compulsory evaluator 141 provides a compulsory evaluation interface to a user who accesses the blog 100. Here, the compulsory evaluation interface is a word for evaluating performance, for example, a word marked as recommended / not recommended / held. To provide a basis for the user to click on any one of them, but limit the number of clicks to one time in Z time.

That is, the forced evaluation unit 141 may determine the exposure ranking of the blog 100 or the specific information in the blog 100 by necessarily evaluating the value of the information registered in the blog 100 itself or the blog 100. For example, if there are 100 blogs 100 including the keywords presented by the keyword matching module 120, it is unreasonable to expose all of the 100 blogs 100 as search results. And even if you expose all of them, it is inevitable to be divided into several pages so that only the top M (for example 20) blogs 100 (or a list of specific information within the blog) are exposed on the first screen of the search results. In order to impart rapidity of the grasp of (100), the one-time evaluation of the Z time is set during the time by setting the Z time (for example, one day) in order to block malicious repeated evaluation of a specific user. It means processing only one evaluation.

In other words, by providing a better priority exposure method to the blog operator who provided the advanced information regarding the keyword suggested by the blog operator within the blog 100, the blog 100 to the specific information that the user has a good rating can be It is forcing the blog owner to force the evaluation of the user, especially in order to enjoy more advertising revenue.

In more detail, a method of evaluating a user for blog information related to a keyword may be illustrated as follows.

'Recommended' clicks when the user likes the blog information, and 'Disliked' clicks when the user determines that the blog information is unfavorable or unrelated to the keyword (ie, wrong keyword). 'Hold' means that when it is difficult to evaluate immediately, it is clicked. For example, information about introducing a restaurant means that the user clicks when the user wants to evaluate after visiting the actual restaurant. In case of clicking 'hold', the subsequent process is performed by the holding evaluation unit 143 which will be described later.

The re-evaluation unit 142 generates a specific message (for example, 'Please evaluate' message window if the user does not evaluate even though the user has not waited for a predetermined time by the forced evaluation unit 141). It provides a user to the user who connected to the blog 100, and provides the evaluation input window requesting evaluation again.

The re-evaluation unit 142 performs a function as part of a forced evaluation similar to the forced evaluation unit 141, and if the re-evaluation unit 142 does not evaluate until after a certain time, the corresponding blog window is opened. If it is closed, it is treated to recognize that a 'hold' evaluation has been made.

The hold evaluator 143 performs a forced evaluation interface again when a user who does a hold evaluation in the forced evaluator 141 or does not click on a query in the re-evaluator 142 reconnects to the blog 100. It performs the function of requesting evaluation from the user.

If the evaluation is not performed by the holding evaluation unit 143, the recognition is deprecated, or the user who counts the number of holding evaluations by the user himself is considered to have no intention of evaluating blog information. You may want to limit your blog's exposure to some users.

The warning unit 145 performs a function of sending a warning message to a blog operator, especially for a blog 100 that has been highly recommended, for example, a blog owner applies for a popular keyword but only uploads an unrelated article. By promoting only the number of impressions of the blog 100 according to a popular keyword, it performs a function for limiting malicious blog operators who want to enjoy advertising revenue.

The warning unit 145 can be added to the advertisement progress module 110, and provides a means for evaluating or reporting the advertisement, that is, selecting an advertisement content that is not related to a search word as a bid word to interest the user. Advertisers who want to be malicious can also send warning messages based on the number of deprecation or report times.

In other words, the system according to the present invention implicitly enforces the operation of the blog 100, which may be responsible for the keywords requested by the blog operator, so that more healthy and high-quality information may be provided to the user in relation to specific keywords. To give.

The evaluation value generator 144 generates a 'value of evaluation' for the blog based on the evaluation given by the user.

Since even one blog 100 may have multiple keywords, the evaluation value may be selected by dividing the evaluation value for each keyword, the comprehensive evaluation value, and the like.

This evaluation value provides an influence on whether or not to first expose the specific information of the blog 100 itself or the blog 100 to be described later.

Priority determination module 150 according to the present invention is to provide a role to set the criteria that can be preferentially exposed blog 100 having a keyword that matches or is associated with a specific word specified by the user.

In detail, the priority determining module 150 adds the 'keyword related value' and the 'evaluation value' by a weighting method (Y = AX1 + BX2. Here, Y means 'priority determining value', X1 is keyword related value, X2 is evaluation value, and A and B are weighting constants.Weight weighting constants are set by statistics, etc., but may change depending on the situation.) It is to calculate the 'priority determination value' and to expose it as a search result for a specific search word as a priority to specific information in the blog 100 or the blog 100 having a high priority determination value.

That is, the exposure method of the blog 100 may also provide the specificity that the prioritization module 150 may achieve a more rational way by comprehensively grasping the high and low correlations of the keywords.

The tag matching module 160 according to the present invention performs a function of providing a search result and displaying an advertisement through a 'tag' similar to a keyword but having an independent meaning.

Like the keyword matching module 120, the tag matching module 160 may include a tag setting unit (tag subject input unit) 161, a tag matching unit 162, and an interlocking display unit 163. Each of the setting unit 161 to the tag matching unit 162 has the same function as that of the keyword setting unit 121 and the matching unit 122 of the keyword matching module 120, and thus a detailed description thereof will be omitted.

'Tag' may be a list (table of contents) or a topic of blog information registered to each topic by the blog administrator in the blog 100, and these tags are located on one side of the blog and are assigned to specific tags. Click to expose the post / information (content) uploaded under the tag.

However, the tag setting unit 161 is distinguished from the keyword setting unit 121 in that the blog administrator assigns a tag to be associated with the tag or can be set up by including a 'main control' that the user can directly specify.

That is, in the present invention, the main term refers to a word that can be stored and processed in the blog server 10 by selecting a separate word so that the blog operator recognizes that the tag is related to the tag. Therefore, in the tag matching unit 162 to be described later, When a tag is searched or interlocked, it means that not only the tag but also the main word belonging to the tag can be displayed. In other words, the main word may perform the meaning of the extended search word or the extended word of the tag and may present the extended search result for the main word when the user searches.

For example, the tag of the blog 100 set by the interest of a housewife who is a blog operator may exist as follows. 'Child care, cooking, gourmet, travel, books, health' After creating a tag like this, the housewife writes her information in a tag suitable for the purpose of her writing. However, each tag has the subject of the article you want to write through that tag. And the subject of the tag is the reason why the blog administrator generates the article / information and the interest of the blog operator, according to the present invention, so that the 'main control' of the tag can be entered into the tag of each blog 100 In addition, the information contained in this tag can be presented as a separate list from the blog search result list at the time of user search, similarly to the keyword.

For example, when a user clicks a tag 'ga' included in a specific blog 100, the tag matching unit 162 recognizes the tag as a search word input by the user and the 'ga' in the blog 100. Simultaneously exposing the information contained under the tag, the companion display unit 163 may be associated with a 'ga' on one side of the blog 100 by interworking with the display unit 123 of the keyword matching module 120. This means that it is possible to expose a tag list including the same keyword (that is, individual information contained under a specific tag in a blog) and to display a list of advertisement contents that specify 'a' as a bidding word.

In other words, the tag display unit 163 may provide a list separate from the search list presented by the display unit 123. Thus, a blog (or blog) due to a keyword matching the search word by a specific search word may be provided. My specific information) can be searched, as well as specific information in blogs related to tags that match the search terms can be exposed separately as search results, so one or more search results can expose more than one search result. This gives you the opportunity to have a wider range of opportunities, as well as the ability of blog owners to collaborate or differentiate keywords and tags, resulting in a strategy for exposing information within a variety of blogs.

The tag matching module 160 may provide a feature that allows the user to more easily secure information suitable for a topic of a specific field that the user requires, as well as an extension function of the search word.

The interest query setting module 170 according to the present invention pre-specifies and stores a word (search word) of interest to a user who is not a blog operator in advance, thereby providing a web site 20 that the user provides in the blog server 10. When you sign up for and log in to the blog 100 that includes a keyword related to the search term of interest and the advertising content including the bid word related to the search term to provide a function to expose to one side of the web page.

In detail, the interest search term setting module 170 includes an interest search term register 171 and an exposure unit 172.

First, the user registers with the web site 20 provided by the blog server 10, registers the interest search term with the blog server 10 through the interest search term registration window provided by the interest search term register 171, and Save processing.

In this case, a plurality of interested search words may be specified, or when a plurality of interested search words is designated, the interested search term registration unit 171 may classify / sort them by a classification function.

The exposure unit 172 is linked with the matching unit 122 when the user who specified a search term is logged in to the web site 20 provided by the blog server 10 and the blog list and the advertisement content related to the search term. It performs the function of constantly exposing the list on one side of the web site without any click.

For example, a user whose search terms, such as parenting, cooking, and furniture, are stored in the "chores" group, which is a keyword group of interest, each time a user clicks the "chores" group of interest keywords, the blog (100) Allows you to view a list of blog information and advertising content.

Through such a search term setting module, a blog user (user) provides convenience for checking the latest information of a field of interest more easily every time a user logs in to a web page.

Tag sharing module 180 according to the present invention provides a function to create a new community function between the operators operating the blog 100 due to the sharing of the tag.

In the current mini homepage (for example, Cyworld provided by SK), users can visit each other and write a guest book to maintain friendship with each other, or create a community in a separate space and share stories with each other. It is used.

However, the inconvenience of this method is that if A is in close relationship with about 8 people, A has to enter 8 minihompys and leave the guestbook. The remaining eight people must also enter the other eight homepages and leave the guestbook. Even if you create a community to get rid of this inconvenience, you need people who need to manage the community, and everyone has to visit the community constantly.

In order to eliminate such difficulties, the tag sharing module 180 according to the present invention enables blog operators to set up a sharing relationship and share tags with each other.

In detail, the tag sharing module 180 includes a sharing setting unit 181, an interlocking unit 182, and a simultaneous exposure unit 183.

The share setting unit 181 is composed of a sharer designation means 181a, an accepting means 181b, and a tag matching means 181c. The sharer designation means 181a serves to select a sharer to share the tag. This can be achieved by any one of the blog operators who have decided to share first, by sending a 'sharing setup message' to the other sharer, and the accepting means 181b may have accepted the message by the other sharer who has received the message. It is to provide a function to make sharing settings.

In addition, the tag matching means (181c) is to generate a tag consisting of the same words, that is, a shared tag in the blog 100 of blog operators set in a sharing relationship.

The interlocking unit 182 interoperates the sharing tags of blog managers with whom a sharing relationship is established, and automatically inserts a specific code (or command or script) into the tag of the blog where each sharing relationship is set so that each tag is activated as a sharing relationship. It is responsible for providing a foundation for

The simultaneous exposure unit 183 simultaneously uploads (or separates) a post under a tag of another blog 100 having a sharing relationship when a specific post is uploaded under a tag of one blog 100 of a blog operator having a sharing relationship. Save the window / space) and click the tag of the blog 100 set to the corresponding sharing relationship.

For example, if you have 8 friends managed by a blog owner named A, and they are friends in the same area as 'Anam-dong' and each has their own blog (100), A is a shared tag called 'Anam-dong' And share the tag with the remaining eight people.

That is, A and 8 friends' blogs (100) all have a tag called 'Anam-dong' and all nine blogs (9) who wrote any of nine blogs on the tag 'Anam-dong' of nine blogs (100) The article will be posted under the 100's shared tag.

In addition, it is possible to set the right to write an article for each tag, to set whether to be public or private, and such a tag may be given to each subject by the function of the tag matching module 160.

If a tag is co-managed, for example, 20 people must be managed, and a blog owner with 5 communities can share 20 people in a group and manage 5 communities on the shared tag.

A can then maintain a close relationship with those people by looking at only their tags within their blogs 100 without having to visit other people's blogs or communities to maintain their friendships. Even if you don't dare to post, your blog 100 will always have posts posted by people who have a close relationship with you.

Such a tag is effective for local advertisements. For example, if a shared tag (including main control) says 'Dangsan Station Hangang Fishing', if the user clicks on the shared tag (including main control), It is also possible to see information and advertisements at a glance.

By such a detailed configuration and function, the system according to the present invention can be used to specialize the web medium of the blog 100 as an advertisement providing, advanced information providing means, and at the same time can be utilized as a community space with added convenience functions. Thus, the blog operator, the advertiser, and the user who searches / uses the blog 100 all provide the characteristics to facilitate convenience.

As described above, the configuration and operation of the advertisement and information providing system using the blog according to the present invention have been expressed in the above description and the drawings, but this is merely described by way of example, and the scope of the present invention is limited to the above description and the drawings. Of course, various changes and modifications are possible without departing from the technical spirit of the present invention.

1 is a conceptual diagram illustrating a schematic concept of an advertisement and information providing system using a blog according to the present invention.

2 is a block diagram illustrating a specific configuration of a system according to the present invention.

<Explanation of symbols for the main parts of the drawings>

10: blog server 141: forced evaluation unit

20: Website 142: Reevaluation Department

100: blog 143: pending evaluation

110: advertisement progress module 144: evaluation value generation unit

113: revenue distribution unit 145: warning unit

120: keyword matching module 150: priority determination module

121: keyword setting unit 160: tag matching module

123: display unit 170: interest query setting module

130: keyword association value identification means 180: tag sharing module

140: blog evaluation module 183: simultaneous exposure

Claims (8)

An advertisement and information providing system using a blog that is expressed on a website including specific information under the management of a blog server, An advertisement progress module that receives advertisement content including a bid word from an advertiser, exposes advertisement content matching a user's search word on a blog, and distributes an advertisement revenue to an operator of a blog on which the advertisement content is displayed; A keyword setting unit which receives a predetermined number of keywords from a blog operator, a matching unit which extracts the keyword and advertisement content matching a search word input by a user to obtain information from a blog, and the keyword extracted by the matching unit; A display unit which provides a list of blogs as a search result list and displays advertisement content including a bid word extracted from the matching unit on any one of the search result list and the web page of the blog that forms the search result list. Keyword matching module made; comprising, advertising and information providing system using a blog. The method of claim 1, And a blog evaluation module for arithmetically evaluating the evaluation result as an evaluation value by evaluating the value of the information provided by the blog from the user accessing the blog or whether the keyword matches the information in the blog. And a priority determination module that selects a predetermined number of blogs having a high evaluation value from the search result list and first exposes the blogs. 3. The method of claim 2, The matching unit, Keyword association means for reading a degree of match between the user's search term and the keyword and generating a keyword association value in which the degree of match is set numerically; When the keyword association value and the evaluation value are added to each other by a weighting calculation method to generate a priority determination value, and the blogs including keywords related to the user's search word are exposed as a search result list, the search result list has priority. Advertisement and information providing system using a blog, characterized in that it comprises a; prioritization module for selecting and prioritizing a specific number of blogs having a high ranking value. 3. The method of claim 2, The blog evaluation module, Compulsory evaluation unit for providing a user with access to the blog, the evaluation evaluation word for recommending, deprecated, withholding the evaluation performance word to the user, forcing the user to click any one of the evaluation performance words by the forced evaluation interface ; A re-evaluation unit forcing the user who has not been evaluated by the forced evaluation unit for a predetermined time to forcibly click any one of the evaluation performed words by driving the forced evaluation interface again; A holding evaluation unit for requesting evaluation by a user by operating a forced evaluation interface when a user who does a pending evaluation in the forced evaluation unit or does not click on a query in the re-evaluation unit reconnects to the blog; And an evaluation value generation unit for calculating an evaluation value through evaluation of the user made by the forced evaluation interface. The method of claim 4, wherein The blog evaluation module, And a warning unit for sending out a warning message to an operator of a blog that has received a non-recommendation for a user over a specified number of times through the compulsory evaluation interface. The method of claim 1, A tag setting unit configured to set a tag and input a subject word from the blog administrator to the set tag; A tag matching unit for extracting the tag having a main word associated with a search word input by a user to obtain information from a blog; A tag matching module configured as an interlocking display unit which is interlocked with the matching unit and provides tag information in a blog including the tag extracted by the matching unit as a tag search result list separately from a search result list on the display unit; Advertising and information providing system using a blog, characterized in that further provided. The method of claim 1, An interest search term register configured to register a web site provided by the blog server, receive a registered interest word from a user through an interest search term registration window, and store the received interest word; And an exposure unit which is linked with the matching unit and exposes a blog having a keyword related to the interest registered word and a list of advertisement contents having a bid word on one side of a web site access screen of a user who logs in to a web site. Interesting query setting module to the; characterized in that it further comprises, advertising and information providing system using a blog. The method of claim 1, A sharing setting unit configured to generate and process a sharing tag in a plurality of blogs, and to accept a sharing setting from an operator of the blog to set a sharing relationship between the plurality of blogs; An interlocking unit interworking the sharing tag in the blog in which the sharing relationship is established; When any one of the blog administrators who set up a sharing relationship enters information under a sharing tag in their blogs, a simultaneous exposure unit for exposing the information under the sharing tag in the blog that has set up another sharing relationship; tag sharing with Advertising and information providing system using a blog, characterized in that it further comprises a module.

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