KR20160039523A - Keyboard application server and method for providing advertisement contents using the same - Google Patents
Keyboard application server and method for providing advertisement contents using the same Download PDFInfo
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- KR20160039523A KR20160039523A KR1020140173148A KR20140173148A KR20160039523A KR 20160039523 A KR20160039523 A KR 20160039523A KR 1020140173148 A KR1020140173148 A KR 1020140173148A KR 20140173148 A KR20140173148 A KR 20140173148A KR 20160039523 A KR20160039523 A KR 20160039523A
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- Prior art keywords
- mac address
- advertisement content
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- user terminal
- keyword
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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Abstract
The present invention relates to a keyword-based advertisement content server and a method for providing advertisement content using the same. According to the present invention, there is provided an advertisement content providing method using an advertisement content providing server, the method comprising: receiving an input word input to a user terminal in a state in which a keyboard application is executed, together with a MAC address or a device ID; Extracting the extracted keywords by MAC addresses or device IDs, sequentially selecting keywords having a high frequency of use among the extracted keywords, sequentially displaying advertisement contents corresponding to the frequently used keywords in an advertisement DB And displaying the selected advertisement content on a part of the screen when the user terminal accesses the predetermined site.
As described above, according to the present invention, a keyword mainly used by a user can be analyzed while a keyboard application is executed, and a customized advertisement corresponding to a user's main interest or preference can be provided. In addition, the user can conveniently access the advertisement contents without directly searching for a field of interest.
Description
The present invention relates to a keyboard application server and an advertisement content providing method using the same, more particularly, to a keyboard application server for providing an advertisement content selected on the basis of a keyword having a high frequency of use, will be.
In a conventional Internet search advertisement method, after a user visits a search portal site through a web browser, a keyword is input to a keyword input window of a search portal site, and a search button is clicked or an enter key is pressed to perform an explicit search , The advertisement image and the advertisement text are displayed together with the search results related to the keyword inputted by the user in the search result screen.
In the case of the related art, the advertisements displayed on the search result screen are related to the keywords inputted by the user, but the advertisements are not located at the locations where the user's eyes are concentrated, There is a problem in that it can not be recognized.
In addition, there is a problem in that the number of valid clicks is not high because the user is exposed to the search results in addition to the advertisements in the search result screen as unnecessary information.
In addition, after the input of the user's keyword is completed, the advertisement associated with the user's keyword can be exposed only after the screen of the web browser is moved to the search result screen. Accordingly, The requirements of the advertiser were limited.
The technique which is the background of the present invention is disclosed in Korean Patent Laid-Open No. 10-2008-0091736 (published on October 14, 2008).
An object of the present invention is to provide a keyboard application server that provides selected advertisement contents to a screen based on a keyword having a high frequency of use, and an advertisement content providing method using the same.
According to an embodiment of the present invention, there is provided a method of providing advertisement contents using a keyboard application server, the method comprising: receiving an input word inputted through a user terminal with a MAC address or a device ID while a keyboard application is executed; Extracting keywords from among the extracted keywords, sequentially selecting the main keywords among the extracted keywords, and storing them by MAC address or device ID, receiving a MAC address or device ID of a user terminal connected to a specific web server from the web server , Comparing whether the received MAC address or device ID is included in the stored MAC address or device ID, and, when the comparison result is included, transmitting a main keyword corresponding to the MAC address or the device ID to the advertisement content server Include , Advertising content selected by the content server, the advertisement is provided is shown a portion of a screen of a user terminal connected to the web server.
According to another embodiment of the present invention, there is provided a method of providing advertisement contents using a keyboard application server, the method comprising the steps of: receiving a main keyword selected from input words inputted through a user terminal, together with a MAC address or a device ID, Storing the received main keyword by MAC address or device ID, receiving a MAC address or device ID of a user terminal connected to a specific web server from the web server, and storing the received MAC address or device ID in the stored MAC address or device ID, and if the comparison result is included, transmitting a main keyword corresponding to the corresponding MAC address or device ID to the advertisement content server, wherein the advertisement selected by the advertisement content serverThe contents are displayed on a part of the screen of the user terminal connected to the web server.
The advertisement content server may select and provide the advertisement content corresponding to the main keyword.
The main keyword may be a frequently used input word or a recently inputted input word.
The MAC address or the device ID of the user terminal connected to the web server may be received through the advertisement content providing server.
If the MAC address or device ID received from the web server is included in the stored MAC address or device ID, the user terminal connected to the web server can determine that the keyboard application is executed.
According to another embodiment of the present invention, there is provided a keyboard application server for providing advertisement contents, comprising: an input / output receiver for receiving an input word inputted through a user terminal with a MAC address or a device ID, A keyword extracting unit for extracting keywords from the received input words and sequentially selecting the main keywords among the extracted keywords, a storage unit for storing the main keywords by MAC address or device ID, and a user terminal If the received MAC address or device ID is included in the stored MAC address or device ID, and if the MAC address or the device ID is included in the comparison result, Key keywords The advertisement content selected by the advertisement content server is displayed on a part of the screen of the user terminal connected to the web server.
According to the present invention, a keyword mainly used by a user in a state in which a keyboard application is executed can be analyzed, and a customized advertisement corresponding to a user's main interest or preference can be provided. In addition, the user can conveniently access the advertisement contents without directly searching for a field of interest.
1 is a configuration diagram of a keyword-based advertisement content providing system according to an embodiment of the present invention.
2 is a configuration diagram of a user terminal according to an embodiment of the present invention.
Figures 3A-3D are examples of keyboard applications.
4 is a configuration diagram of a keyboard application server according to an embodiment of the present invention.
5 is a configuration diagram of an advertisement content providing server according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement content providing method using keywords according to an embodiment of the present invention.
7 is an exemplary view of a web page screen in which an advertisement content is embedded according to an embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.
1 is a configuration diagram of a keyword-based advertisement content providing system according to an embodiment of the present invention. 1, an advertisement content providing system according to an embodiment of the present invention includes a
Here, the network means a connection structure in which information can be exchanged between each node such as user terminals and servers. An example of such a network is an Internet, a LAN (Local Area Network), a Wireless LAN But are not limited to, Wireless Local Area Network (WLAN), Wide Area Network (WAN), Personal Area Network (PAN), 3G, 4G, LTE and Wi-Fi.
First, the
In particular, in the case of a smart phone or a smart pad, functions of the system can be provided as an application on an apparatus.
The
The network connection means that the
The
The
The
That is, in a state in which the
The advertisement
That is, the advertisement
The advertisement contents DB 400 is composed of advertisement contents made up of moving pictures or texts and the advertisement contents selected through the advertisement
FIG. 2 is a configuration diagram of a user terminal according to an embodiment of the present invention, and FIGS. 3A to 3D are examples of a keyboard application.
The
First, the
Also, the
The
The
The
Then, when the user clicks the advertisement content, the user can move to the website linked to the corresponding advertisement content or the related application can be executed. In addition, the advertisement contents may be changed in a predetermined time unit according to the priority order.
4 is a configuration diagram of a keyboard application server according to an embodiment of the present invention. 4, the
First, the input and
The
The
The
5 is a configuration diagram of an advertisement content providing server according to an embodiment of the present invention. 5, the advertisement
The
The advertisement
In particular, the advertisement
The advertisement
Hereinafter, an advertisement content providing method using an application-based keyword according to an embodiment of the present invention will be described with reference to FIG.
6 is a flowchart illustrating an advertisement content providing method using keywords according to an embodiment of the present invention.
6, the
That is, a keyword input through a keyboard application, an input word used for a chat, and the like are transmitted to the
The
For example, if the user inputs "Let's buy a bag in Hongdae at 7 o'clock" in the chat window, the advertisement
In step S610 and step S620, the
When the
Then, the advertisement
The
That is, when the
If the MAC address or device ID received from the advertisement
Next, the advertisement
Here, the priority of the main keyword can be determined by the advertisement fee, the number of hits, or the similarity degree of the search word among the main keywords.
The advertisement
That is, when the
7 is an exemplary view of a web page screen in which an advertisement content is embedded according to an embodiment of the present invention.
When the
Here, the
As described above, according to the embodiment of the present invention, it is possible to analyze a keyword mainly used by a user while the keyboard application is being executed, and to provide a customized advertisement corresponding to a user's main interest or preference. In addition, the user can conveniently access the advertisement contents without directly searching for a field of interest.
While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.
100: user terminal 110: keyboard application unit
120: input unit 130:
140: Display unit 200: Web server
250: keyboard application server 251:
252: Keyword extracting unit 253:
254: Keyword transmission unit 300:
310: keyword receiving unit 320:
330: Advertisement contents providing unit 400: Advertisement contents DB
Claims (11)
Receiving an input word inputted through a user terminal together with a MAC address or a device ID while the keyboard application is executed,
Extracting keywords from the received input words, sequentially selecting the main keywords among the extracted keywords, and storing them by MAC address or device ID,
Comparing whether the received MAC address or device ID is included in the stored MAC address or device ID when the MAC address or device ID of the user terminal connected to the specific web server is received from the web server,
And transmitting the main keyword corresponding to the MAC address or the device ID to the advertisement content server when the comparison result is included,
Wherein the advertisement content selected by the advertisement content server is displayed on a part of a screen of a user terminal connected to the web server.
Receiving a main keyword selected from input words inputted through a user terminal together with a MAC address or a device ID while the keyboard application is executed,
Storing the received main keyword by MAC address or device ID,
Comparing whether the received MAC address or device ID is included in the stored MAC address or device ID when the MAC address or device ID of the user terminal connected to the specific web server is received from the web server,
And transmitting the main keyword corresponding to the MAC address or the device ID to the advertisement content server when the comparison result is included,
Wherein the advertisement content selected by the advertisement content server is displayed on a part of a screen of a user terminal connected to the web server.
The advertisement content server comprises:
And selecting and providing the advertisement content corresponding to the main keyword.
Wherein the main keyword is a frequently used input word or a recently input keyword.
Wherein the MAC address or device ID of the user terminal connected to the web server is received via the advertisement content providing server.
Wherein the user terminal connected to the web server determines that the keyboard application is executed when the MAC address or the device ID received from the web server is included in the stored MAC address or device ID.
An input / output receiving unit for receiving an input word inputted through the user terminal with the MAC address or the device ID while the keyboard application is executed,
A keyword extracting unit for extracting a keyword from among the received input words and successively selecting a main keyword among the extracted keywords,
A storage unit for storing the main keyword by MAC address or device ID, and
When receiving the MAC address or the device ID of the user terminal connected to the specific web server from the web server, compares the received MAC address or device ID with the stored MAC address or device ID, And a keyword transmission unit for transmitting a main keyword corresponding to the MAC address or the device ID to the advertisement content server,
Wherein the advertisement content selected by the advertisement content server is displayed on a part of a screen of a user terminal connected to the web server.
The advertisement content server comprises:
And provides the selected advertisement content corresponding to the main keyword.
Wherein the main keyword is a frequently used input word or a keyboard application server.
Wherein the MAC address or device ID of the user terminal connected to the web server is received via the advertisement content providing server.
The keyword transmission unit may include:
Wherein the user terminal connected to the web server determines that the keyboard application is executed when the MAC address or device ID received from the web server is included in the stored MAC address or device ID.
Applications Claiming Priority (2)
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KR1020140131618 | 2014-09-30 | ||
KR20140131618 | 2014-09-30 |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101870950B1 (en) * | 2017-04-14 | 2018-07-23 | 주식회사 티니어 | System and method of dispalying advertisement and information based on real-time keyword using keyboard application |
KR20210039469A (en) * | 2018-08-31 | 2021-04-09 | 구글 엘엘씨 | A method and system for placing an animated image within a dynamic keyboard interface |
KR20210043669A (en) * | 2018-08-31 | 2021-04-21 | 구글 엘엘씨 | Animation image positioning method and system in dynamic keyboard interface |
-
2014
- 2014-12-04 KR KR1020140173148A patent/KR20160039523A/en not_active Application Discontinuation
Cited By (8)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101870950B1 (en) * | 2017-04-14 | 2018-07-23 | 주식회사 티니어 | System and method of dispalying advertisement and information based on real-time keyword using keyboard application |
KR20210039469A (en) * | 2018-08-31 | 2021-04-09 | 구글 엘엘씨 | A method and system for placing an animated image within a dynamic keyboard interface |
KR20210043669A (en) * | 2018-08-31 | 2021-04-21 | 구글 엘엘씨 | Animation image positioning method and system in dynamic keyboard interface |
KR20230007528A (en) * | 2018-08-31 | 2023-01-12 | 구글 엘엘씨 | Methods and systems for positioning animated images within a dynamic keyboard interface |
KR20230022273A (en) * | 2018-08-31 | 2023-02-14 | 구글 엘엘씨 | Methods and systems for positioning animated images within a dynamic keyboard interface |
US11625166B2 (en) | 2018-08-31 | 2023-04-11 | Google Llc | Methods and systems for positioning animated images within a dynamic keyboard interface |
US11740787B2 (en) | 2018-08-31 | 2023-08-29 | Google Llc | Methods and systems for positioning animated images within a dynamic keyboard interface |
US11907527B2 (en) | 2018-08-31 | 2024-02-20 | Google Llc | Methods and systems for positioning animated images within a dynamic keyboard interface |
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