KR20160037368A - Push Message Sending System, Method and Computer Readable Recoding Medium - Google Patents

Abstract

Disclosed are a push message sending system and method, and a computer readable recording medium. A push message sending system according to an embodiment of the present invention comprises: a group generating unit which groups a plurality of clients into first to n^th groups; a push message generating unit which generates first to n^th push messages having different pieces of content; a push message sending unit which matches the first to n^th groups with the first to n^th push messages in a one-to-one correspondence and sends the push messages to the first to n^th groups; a push message selecting unit which calculates hit rates for the push messages and selects a push message having the highest hit rate among the first to n^th push messages; and a selected push message sending unit which sends the push message, selected by the push message selection unit, to the clients.

Description

[0001] Push Message Sending System, Method and Computer Readable Recoding Medium [

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a push message transmission system, a method, and a computer-readable recording medium. More particularly, the present invention relates to a push message transmission system, And a computer-readable recording medium.

Users using the mobile communication terminal can install and use various kinds of applications in order to receive a service of interest. Service entities that create and distribute these mobile applications send out notifications periodically or non-periodically to users who install and use the applications they deploy. These notifications are called push.

Push is characterized not by a user who consumes information but by a user in accordance with the intention of a service subject, and receives information in an involuntary manner. That is, under the push technique, the flow of information can be directly controlled on the side of information delivery (for example, service subject).

The pushing of the push by the service subject is to induce the user to use the service provided by the service subject, and the information included in the push includes the brief information about the service provided by the service subject.

The user who selects the push message can confirm specific information about the goods or service corresponding to the push, and this information is provided through a web site or application operated by the service entity that transmitted the push.

On the other hand, it is desirable that the service subject sending the push aims to allow the user who receives the push to select the corresponding push and to confirm the specific information, so it is preferable that the pushing user sends a push of the content preferred by the user who receives the push.

The push message transmission system, method, and computer readable recording medium according to the present invention provide a push message transmission system, method, and computer readable medium capable of selecting and transmitting a push message having a plurality of contents desired by a plurality of users The purpose.

The push message transmission system according to an embodiment of the present invention includes a group generation unit for grouping a plurality of clients into first to n-th groups, a push message generation unit for generating first to n-th push messages having different contents, A push message transmitting unit for transmitting the push messages to the first to the n-th groups by matching the first to the n-th groups with the first to n-th push messages on a one-to-one basis, and calculating a hit rate for the push messages A push message selector for selecting a push message having the highest hit rate among the first to nth push messages and a select push message transmitter for transmitting the push message selected by the push message selector to the plurality of clients.

Also, the plurality of clients may be users using a mobile communication terminal in which an application associated with the push message is installed.

Also, the plurality of clients may have the same characteristics, and the plurality of clients may be the same sex or the same age group.

Also, the selection push message transmission unit may transmit the selected push message only to a group excluding the group corresponding to the selected push message among the first through n-th groups.

In addition, the push message may include information about a product sold on-line.

Also, the first to n-th push messages may be push messages relating to the same goods, or push messages relating to different goods, respectively.

The method of transmitting a push message according to an embodiment of the present invention includes grouping a plurality of clients into first to n-th groups, generating first to n-th push messages having different contents, N-th group and the first to n-th push messages on a one-to-one basis to transmit the push messages to the first to n-th groups, calculating a hit rate for the push messages, Selecting a push message with the highest hit rate and transmitting the push message selected by the push message selector to the plurality of clients.

Further, the plurality of clients may be a user of a mobile communication terminal in which an application associated with the push message is installed.

Also, the plurality of clients may have the same characteristics, and the plurality of clients may be the same sex or the same age group.

Also, the selection push message transmission unit may transmit the selected push message only to a group excluding the group corresponding to the selected push message among the first through n-th groups.

In addition, the push message may include information about a product sold on-line.

Also, the first to n-th push messages may be push messages relating to the same goods, or push messages relating to different goods, respectively.

Further, a computer-readable recording medium having recorded thereon a program for executing the push message transmission method according to the present invention can be provided.

The push message transmission system, method, and computer readable recording medium according to the present invention can provide a push message transmission system, method, and computer readable medium capable of selecting and transmitting a push message having a plurality of contents desired by a plurality of users have.

1 is a diagram schematically illustrating a process of transmitting a push message.
2 is a schematic block diagram of a push message transmission system according to an embodiment of the present invention.
3 is a diagram schematically illustrating an operation of a push message transmitter of a push message transmission system according to an embodiment of the present invention.
4 is a diagram illustrating a push message transmitted to a mobile communication terminal.
5 is a diagram schematically illustrating a process of calculating a hit rate for a push message.
6 is a diagram showing a hit rate of a push message.
7 is a diagram schematically showing a process of transmitting a selected push message.
8 is a flowchart of a push message transmission method according to an embodiment of the present invention.

Brief Description of the Drawings The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the embodiments shown herein but may be embodied in many different forms and should not be construed as being limited to the preferred embodiments of the present invention. do. BRIEF DESCRIPTION OF THE DRAWINGS The above and other aspects of the present invention will become more apparent by describing in detail preferred embodiments thereof with reference to the attached drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular presentation includes plural representations unless the context clearly dictates otherwise. In the present application, the terms "comprises", "having", and the like are used to specify that a feature, a number, a step, an operation, an element, a component, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof. The terms first, second, etc. may be used to describe various elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Referring to the accompanying drawings, the same or corresponding components are denoted by the same reference numerals, .

1 is a diagram schematically illustrating a process of transmitting a push message.

A push service is a service that transmits data (messages) from a server to an application. To implement the push service, you need to use the built-in push service GCM (Android) or APNS (iOS), or use a private push service.

An application is a set of computer programs designed to perform a specific task, commonly referred to as an application program. A broader application refers to a program for performing a task using a computer equipment system.

The application used in this specification means an application program installed and used by a user using the mobile communication terminal in the mobile communication terminal used by the user.

The mobile communication terminal may be understood to mean any type of portable terminal supporting a wired or wireless communication function such as a smart phone, a PDA, or a laptop.

Referring to FIG. 1, a service server may receive a registration ID from a mobile communication terminal and store the registration ID. The registration ID is an ID (identification) individually assigned to each mobile communication terminal, and may be a concept similar to a human resident registration number.

When a user using the mobile communication terminal installs a specific application, the service server corresponding to the application receives the registration ID of the mobile communication terminal from the mobile communication terminal and stores it.

The service server may be a server operated by a service entity (hereinafter, referred to as 'service entity') that creates and distributes a specific application.

In order for the service server to transmit the push to the mobile communication terminal, the service server must transmit a registration ID of the mobile communication terminal to which the push is to be transmitted to the push server and a message to be included in the push.

The push server specifies a mobile communication terminal to receive a push from a registration ID received from the service server, and can transmit a message received from the service server to a specified mobile communication terminal.

When the specified mobile communication terminal is powered off, the push server can store a message received from the service server in a queue and store the message.

Meanwhile, the application installed in the specified mobile communication terminal may be activated according to the push reception, and the activated application may display an operation such as displaying a message included in the push to the specified mobile communication terminal Can be performed.

Such a push transmission technique is described as an example of a mobile communication device using an operating system of Android or iOS. To transmit a push, a push server operated by a vendor (Google or Apple) supplying the operating system is used .

However, it is not necessary to use the push server as described above in order to transmit the push, but it is also possible to use a private push service. In this specification, the push message is generated and transmitted in one server for convenience of explanation Explain it.

2 is a schematic block diagram of a push message transmission system according to an embodiment of the present invention.

2, a push message transmission system 100 according to an exemplary embodiment of the present invention includes a group generation unit 110, a push message generation unit 120, a push message transmission unit 130, (140) and a selection push message transmission unit (150).

The push message transmission system 100 basically generates a push message and transmits the generated push message to the mobile communication terminal. As described with reference to FIG. 1, the push message transmission system 100 uses a separate push server The push message can be transmitted.

The group creation unit 110 groups a plurality of clients into first to n-th groups, and the client is configured to group the users using the mobile communication terminal in which the application associated with the push message is installed, It can mean. In this specification, it is assumed that the client is a user who uses the mobile communication terminal rather than the mobile communication terminal itself.

Various types of applications can be installed and used in the mobile communication terminal, and an appropriate application can be installed according to the needs of the user using the mobile communication terminal.

The application may be produced and distributed by a service subject who wants to provide the service through online or offline, and the service subject may transmit a push message related to the service provided by the service to the mobile communication terminal installed with the application.

Meanwhile, the group generating unit 110 may divide a plurality of users of the plurality of mobile communication terminals, that is, a plurality of clients, into which the application associated with the push message to be transmitted is installed, into one or more groups, They have the same characteristics.

For example, the plurality of clients may all be the same sex, belong to the same age group, or have the same sex of the same age group.

A plurality of users using the same application may have different genders, ages, and / or interests, and a plurality of clients to be grouped in the group generating unit 110 have the same characteristics. For example, The plurality of clients can be in the age of 20 to 1,000 males.

In this case, the group generating unit 110 may group the 1,000 clients into, for example, 10 groups each including 100 clients.

The push message generator 120 generates first to n-th push messages having different contents.

The service subject transmits various push messages in order to induce users' interest in the service provided by the service provider. When the transmitted push message meets the interest of the user, the push message transmitted by the user Can be selected.

Conversely, if the transmitted push message does not match the user's interests, it may be deleted or ignored by the user.

Generally, when a push message is transmitted, an icon indicating the arrival of a push message is displayed on the status bar of the mobile communication terminal, and a message corresponding to the icon may be displayed when the user activates a separate display window.

At this time, a user who wants to obtain more specific information related to the message can select a message displayed on the separate display window, and an application associated with the message can be executed corresponding to the message selection of the user.

In the meantime, the service entity that transmits the push message is configured to allow a maximum number of users to confirm the push message and to sell a product or service provided by the service, It is desirable to transmit a push message relating to < RTI ID = 0.0 >

Alternatively, it is desirable to generate a push message to include content and / or content that may draw more users' attention, even if it is a push message about the same product or service.

The push message generating unit 120 may generate a plurality of push messages related to the same goods or services, and the plurality of push messages may generate push messages to include different phrases and / or contents.

Alternatively, the push message generating unit 120 may generate a plurality of push messages related to different goods or services.

The push message transmission unit 130 transmits push messages to the first to nth groups by matching the first to nth groups and the first to nth push messages on a one to one basis, The selection unit 140 calculates a hit rate for the push message and selects a push message having the highest hit rate among the first through n-th push messages.

Also, the selection push message transmission unit 150 transmits push messages selected by the push message selection unit to the plurality of clients.

Hereinafter, the push message transmission unit 130, the push message selection unit 140 and the selected push message transmission unit 150 will be described with reference to FIGS. 3 to 5. FIG.

FIG. 3 is a diagram schematically illustrating a push message transmission process according to an embodiment of the present invention. It can be understood that the service server of FIG. 3 has substantially the same function as the push message transmission unit 130.

The push message transmission unit 130 transmits push messages to the first to nth groups by matching the first to nth groups and the first to nth push messages in a one-to-one correspondence.

3, the push message transmission unit 130 transmits the first push message to the first group and transmits the second push message to the second group, And transmits the n-th push message.

The first through n-th push messages have different contents, and therefore, the first through n-th groups receive different push messages.

The first to n-th push messages may include information on the same goods or services, and information on different goods or services, respectively.

If the first to n-th push messages include information on the same goods or services, each of the first to n-th push messages includes different phrases and / or contents (e.g., pictures) .

4 is a diagram illustrating a push message transmitted to a mobile communication terminal.

As described above, the first to n-th push messages may include information on the same goods or services, or information on different goods or services, respectively.

Referring to FIG. 4, the first to n-th push messages may include information on different products.

For example, the first push message includes information about a first commodity, the second push message includes information about a second commodity, and the nth push message may include information about an n-th commodity have.

Here, the product may be understood as a concept including both goods and services, and may be a product selected from a product or service provided by a service entity that transmits the push message.

Wherein the first through the n-th groups receive push messages relating to different products, and when the clients included in the first through the n-th groups are interested in the goods associated with the received push messages, Can be selected to confirm specific information.

5 is a diagram schematically illustrating a process of calculating a hit rate for a push message.

Referring to FIG. 5, the push message transmitter 130 transmits the push message to a plurality of clients. In Fig. 5, the first client belongs to the first group, and the second client belongs to the second group.

Thus, the first client receives the first push message and the second client receives the second push message. The n-th client in the n-th group receives the n-th push message.

Although only one client belonging to the first group to the n-th group is shown in FIG. 5, a plurality of clients may be included in the first group to the n-th group.

The first client receiving the first push message from the push message transmission unit 130 may not select or select the first push message according to the goods corresponding to the first push message.

When the first client selects the first push message, an application corresponding to the first push message, which is installed in the mobile communication terminal used by the first client, is executed, More specific information regarding the goods corresponding to the first push message can be confirmed.

In response to the first push message selection of the first client, the push message selector 140 may receive the first selection signal from the first client.

The first selection signal may include an identifier capable of identifying a client transmitted from the push message selector 140 as a signal that the push message selector 140 can recognize.

The identifier may be the registration ID and may be an identification number unique to the mobile communication terminal used by the client.

Accordingly, the push message selector 140 can determine whether the push message is selected by a client belonging to a certain group according to the selection signal received from the client, Quot; push message " is selected.

For example, if 200 clients belonging to the first group receive the first push message and 50 clients of the 200 clients have selected the first push message, the hit rate for the first push message is 25 %.

Similarly, the second client receives the second push message from the push message transmission unit 130, and the push message selection unit 140 selects the second push message from the second client, 2 < / RTI > client.

6 is a diagram showing a hit rate of a push message.

FIG. 6 shows the hit rates for the first to nth push messages corresponding to the first to nth groups and the first to nth groups.

Referring to FIG. 6, it can be seen that 20% of the clients in the first group receiving the first push message have selected the first push message. That is, 20% of the clients belonging to the first group select the first push message to confirm specific information about the goods associated with the first push message, and the remaining 80% Can be understood as being ignored or deleted.

Likewise, in the second group, the third group and the n-th group, the second push message, the third push message and the nth push message are received, and the clients corresponding to 80%, 40% and 30% It can be understood that the received push message is selected.

As described with reference to FIG. 5, the push message selector 140 receives the selection of the push message from each client, and determines the hit rate for each of the first to n < th > Can be calculated.

Therefore, the hit rates for the first to n-th push messages corresponding to the respective groups in the first to n-th groups shown in FIG. 6 are calculated as 20%, 80%, 40%, and 30%.

The push message selector 140 can infer the client's preference for the first to n-th push messages from the calculated hit rate. In the case of FIG. 6, the client's preference for the second push message is It can be judged to be the highest.

Accordingly, the push message selector 140 selects the second push message among the first through n-th push messages.

7 is a diagram schematically showing a process of transmitting a selected push message.

The selection push message transmission unit 150 transmits the push message selected by the push message selection unit 140 to the plurality of clients.

The plurality of clients are grouped into first to n-th groups, and clients belonging to different groups receive different push messages. The push message selected by the push message selector 140 is one of first through n-th push messages transmitted in a one-to-one correspondence to the first through n-th groups.

As described with reference to FIG. 6, it can be understood that the second push message selected by the push message selector 140 is received only by the clients belonging to the second group.

6, the selection push message transmission unit 150 transmits the second push message selected by the push message selection unit 140 to the plurality of clients.

Since the clients belonging to the second group have already received the second push message, the clients belonging to the second group can re-receive the same push message, And may transmit the selected push message, i.e., the second push message, only to the remaining groups except for the second group.

Referring to FIG. 7, the selection push message transmitter 150 transmits a second push message to the first group and the third group to the n-th group.

In the example described with reference to FIG. 6, since the second group receives the second push message from the push message transmission unit 130, if the second push message is transmitted only to the remaining groups except for the second group , All the clients receive the second push message.

Since the push message transmission system 100 according to the present invention resends a specific push message among a plurality of push messages already transmitted, it can store the push message in a separate storage space (not shown) without deleting the push message .

The push message transmission system 100 according to an embodiment of the present invention divides a plurality of clients having the same characteristics into a plurality of groups and transmits push messages having different contents to the plurality of groups.

In addition, the push message transmission system 100 may determine the preferences for the plurality of products from the responses of the plurality of clients to the push messages, and send the push messages including the contents with the highest preference again The service principal can maximize the efficiency of promoting the product and / or service using the push message.

Meanwhile, the push message transmission system 100 may be configured such that the first through the n-th push messages include contents related to the same goods and / or services, It is possible to provide an effect of selecting and transmitting push messages that can be generated.

For example, when the plurality of clients are composed of 1,000 men in their 20s and divided into five groups each including 200 clients, the first to fifth push messages may be transmitted to the five groups, respectively have.

The first through fifth push messages may be push messages having contents related to different goods, and may include different display phrases or contents having contents related to the same goods.

At this time, if the hit rate of the push message in the second group receiving the second push message is calculated to be the highest, it is determined that the men in their twenties have the highest interest or preference for the goods corresponding to the second push message .

Therefore, by transmitting the second push message also to the first group and the third group to the fifth group, information useful for a plurality of clients belonging to a group other than the second group can be provided.

8 is a flowchart of a push message transmission method according to an embodiment of the present invention.

The method of transmitting a push message according to an exemplary embodiment of the present invention includes a step S110 of grouping a plurality of clients, a step of generating a push message S120, a step of transmitting a push message S130, a step of selecting a push message S140, And a push message transmission step (S150).

In the step of grouping the plurality of clients (S110), a plurality of clients are grouped into first to n-th groups, and in the push message generation step (S120), first to nth push messages .

In the push message transmission step (S130), push messages are transmitted to the first to nth groups by matching the first to nth groups and the first to nth push messages in a one-to-one correspondence.

In the push message selection step S140, the push rate for the push message is calculated to select the push message having the highest hit rate among the first through n < th > push messages, and in the selected push message transmission step S150 And transmits the push message selected by the push message selecting unit to the plurality of clients.

The plurality of clients may be a user using a mobile communication terminal in which an application associated with the push message is installed, and may be configured as a client having the same characteristics.

For example, the plurality of clients may be the same sex or the same age group.

Meanwhile, in the selected message transmission step S150, the selected push message may be transmitted only to a group other than the group corresponding to the selected push message among the first to nth groups.

In addition, the push message may include information about goods sold on-line, and the first through n-th push messages may be push messages relating to the same goods, or push messages relating to different goods, respectively.

Meanwhile, the present invention can be embodied in computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device and the like, and also implemented in the form of a carrier wave (for example, transmission via the Internet) .

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily deduced by programmers skilled in the art to which the present invention belongs.

Unless there is explicitly stated or contrary to the description of the steps constituting the method according to the invention, the steps may be carried out in any suitable order. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not intended to be limited by the scope of the claims, But is not limited thereto. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims Category.

100: Push message transmission system 110:
120: Push message generation unit 130: Push message transmission unit
140: Push message selector 150: Select push message transmitter

Claims (17)

A group generating unit for grouping a plurality of clients into first to nth groups;
A push message generator for generating first to nth push messages having different contents;
A push message transmission unit for transmitting the push messages to the first to the n-th groups by matching the first to the n-th groups with the first to n-th push messages on a one-to-one basis;
A push message selector for calculating a hit rate for the push message and selecting a push message having the highest hit rate among the first to nth push messages; And
A selection push message transmission unit transmitting the push message selected by the push message selection unit to the plurality of clients;
The push message transmission system comprising: The method according to claim 1,
Wherein the plurality of clients are users using a mobile communication terminal in which an application associated with the push message is installed. 3. The method of claim 2,
Wherein the plurality of clients have the same characteristics. The method of claim 3,
Wherein the plurality of clients are of the same sex or the same age group. The method according to claim 1,
Wherein the selection push message transmission unit transmits the selected push message only to a group other than the group corresponding to the selected push message among the first to nth groups. The method according to claim 1,
Wherein the first to n < th > push messages include information about goods sold on-line. The method according to claim 6,
Wherein the first to n < th > push messages are push messages relating to the same goods. The method according to claim 6,
Wherein the first to n < th > push messages are push messages relating to different goods, respectively. Grouping a plurality of clients into first to nth groups;
Generating first to n-th push messages having different contents;
Transmitting push messages to the first to n-th groups by matching the first to n-th groups and the first to n-th push messages on a one-to-one basis;
Selecting a push message having the highest hit rate among the first through n-th push messages by calculating a hit rate for the push message; And
Transmitting a push message selected by the push message selector to the plurality of clients;
And transmitting the push message. 10. The method of claim 9,
Wherein the plurality of clients are users using a mobile communication terminal in which an application associated with the push message is installed. 11. The method of claim 10,
Wherein the plurality of clients have the same characteristics. 12. The method of claim 11,
Wherein the plurality of clients are of the same sex or the same age group. 9. The method of claim 8,
Transmitting the selected push message to a group other than a group corresponding to the selected push message among the first to n < th > groups. 10. The method of claim 9,
Wherein the push message comprises information about goods sold on-line. 15. The method of claim 14,
Wherein the first to n < th > push messages are push messages relating to the same goods. 15. The method of claim 14,
Wherein the first to n < th > push messages are push messages relating to different goods, respectively. A computer-readable recording medium on which a program for executing the method according to any one of claims 9 to 16 is recorded.

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