WO2023018002A1

WO2023018002A1 - Messaging service server capable of transmitting optimal push notification message by reflecting feedback of message receiver in real time, and operation method thereof

Info

Publication number: WO2023018002A1
Application number: PCT/KR2022/009162
Authority: WO
Inventors: 김민혁
Original assignee: 주식회사 플레어랩스
Priority date: 2021-08-12
Filing date: 2022-06-27
Publication date: 2023-02-16
Also published as: KR102339055B1

Abstract

A messaging service server and an operation method thereof are disclosed. The present invention may provide a messaging service server capable of transmitting an optimal push notification message by reflecting feedback of a receiver in real time and an operation method thereof so as to support a manager to transmit an optimized push notification message to message receivers.

Description

Messaging service server capable of transmitting the optimal push notification message by reflecting the feedback of the message receiver in real time and its operating method

The present invention relates to a messaging service server capable of transmitting an optimal push notification message by reflecting a message receiver's feedback in real time and a method of operating the same.

Recently, as a marketing method using a push notification message is widely used, research on a transmission method of a push notification message to achieve a higher marketing effect is being actively conducted.

In general, since notification information is often received without a recipient's request for a push notification message, the recipient often overlooks or ignores the push notification message. In this case, since the marketing effect through the push notification message is reduced, when the sender sends the push notification message to the receivers, it is necessary to configure the contents of the push notification message with attractive contents that arouse the interest of the receivers.

However, from the point of view of the sender, it is difficult to determine how to configure the contents of the push notification message to induce a high response from recipients. There is a need for related research.

In this regard, when a sender sends a push notification message containing predetermined push notification information to receivers, after preparing two versions of candidate push notification messages expressing the push notification information in different ways, the candidate push notification message is transmitted to some recipients first, and considering the responses of the recipients to the candidate push notification message, if a method of transmitting a candidate push notification message showing a higher response to the next recipients is introduced, the push notification message You can expect a high marketing effect through sending.

Therefore, there is a need for research related to service technology that can transmit an optimal push notification message by reflecting the feedback of the message receiver in real time.

The present invention proposes a messaging service server capable of transmitting an optimal push notification message by reflecting the feedback of a message recipient in real time and a method of operating the same, thereby supporting an administrator to send an optimized push notification message to message recipients. .

According to an embodiment of the present invention, the messaging service server capable of transmitting an optimal push notification message by reflecting the feedback of the message recipient in real time includes 2n (n is a natural number of 2 or more) pre-specified as a recipient of the push notification message. ) x k (k is a natural number equal to or greater than 2), the identification information database in which identification information for each electronic terminal of the subjects is stored, and the first one containing the same push notification information, which is created in different expression methods from the manager terminal. When a push notification message transmission request for the 2n x k targets is received while the candidate push notification message and the second candidate push notification message are received, the 2n x k targets are randomly grouped by 2n each to generate k groups. a group creation unit that, when the k groups are created, an allocator that allocates a transmission sequence of push notification messages to each of the k groups, and starts a group having the first transmission sequence among the k groups 2n subjects included in each group sequentially up to the k-th group, whether feedback response signals for the first and second candidate push notification messages from subjects included in the previous group are received. Based on this, after classifying into a first candidate group to transmit the first candidate push notification message and a second candidate group to transmit the second candidate push notification message, with reference to the identification information on the electronic terminal stored in the identification information database , By transmitting the first candidate push notification message to the electronic terminal of each of the targets belonging to the first candidate group and at the same time transmitting the second candidate push notification message to each electronic terminal of the target group belonging to the second candidate group , A message transmission unit for processing a transmission process of a push notification message to the 2n x k subjects.

In addition, a method of operating a messaging service server capable of transmitting an optimal push notification message by reflecting the feedback of a message recipient in real time according to an embodiment of the present invention is a 2n (n is a natural number of 2 or more) x k (k is a natural number of 2 or more) maintaining an identification information database in which identification information for each of the electronic terminals of the subjects is stored, from the manager terminal, created in a different expression method, When a request for transmission of a push notification message for the 2n x k targets is received while the first candidate push notification message and the second candidate push notification message including the same push notification information are received, the 2n x k targets are divided into 2n each. Generating k groups by randomly grouping; if the k groups are generated, assigning a transmission order of push notification messages to each of the k groups; and the transmission order among the k groups Feedback on the first and second candidate push notification messages from the subjects included in the previous group of 2n subjects included in each group, sequentially from the 1st group to the kth group Based on whether a response signal is received, the first candidate group to transmit the first candidate push notification message and the second candidate group to transmit the second candidate push notification message are divided into an electronic terminal stored in the identification information database. With reference to the identification information for, the first candidate push notification message is transmitted to the electronic terminal of each of the subjects belonging to the first candidate group, and the second candidate push notification message is transmitted to the electronic terminal of each of the subjects belonging to the second candidate group. and processing a transmission process of the push notification message to the 2n x k targets by transmitting the push notification message.

The present invention provides a messaging service server capable of transmitting an optimal push notification message by reflecting the feedback of a message recipient in real time and a method of operating the same, thereby supporting a manager to transmit an optimized push notification message to message recipients. .

1 is a diagram showing the structure of a messaging service server capable of transmitting an optimal push notification message by reflecting a message receiver's feedback in real time according to an embodiment of the present invention.

2 is a flowchart illustrating an operating method of a messaging service server capable of transmitting an optimal push notification message by reflecting a message receiver's feedback in real time according to an embodiment of the present invention.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings. This description is not intended to limit the present invention to specific embodiments, but should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. While describing each drawing, similar reference numerals have been used for similar components, and unless otherwise defined, all terms used in this specification, including technical or scientific terms, are common knowledge in the art to which the present invention belongs. has the same meaning as commonly understood by the person who has it.

In this document, when a certain component is said to "include", it means that it may further include other components without excluding other components unless otherwise stated. In addition, in various embodiments of the present invention, each component, functional block, or means may be composed of one or more sub-components, and the electrical, electronic, and mechanical functions performed by each component are electronic It may be implemented with various known elements or mechanical elements such as circuits, integrated circuits, ASICs (Application Specific Integrated Circuits), and may be implemented separately or two or more may be integrated into one.

On the other hand, the blocks of the accompanying block diagram or the steps of the flowchart are computer program instructions that perform designated functions by being loaded into a processor or memory of a device capable of data processing, such as a general-purpose computer, a special purpose computer, a portable notebook computer, and a network computer. can be interpreted as meaning Since these computer program instructions may be stored in a memory included in a computer device or in a computer readable memory, the functions described in blocks of a block diagram or steps of a flowchart are produced as a product containing instruction means for performing them. It could be. Further, each block or each step may represent a module, segment or portion of code that includes one or more executable instructions for executing specified logical function(s). Also, it should be noted that in some alternative embodiments, functions mentioned in blocks or steps may be executed out of a predetermined order. For example, two blocks or steps shown in succession may be performed substantially simultaneously or in reverse order, and in some cases, some blocks or steps may be omitted.

Referring to FIG. 1 , a messaging service server 110 according to an embodiment of the present invention includes an identification information database 111, a group creation unit 112, an allocation unit 113, and a message transmission unit 114. .

In the identification information database 111, identification information for each electronic terminal of 2n (n is a natural number equal to or greater than 2) x k (k is a natural number equal to or greater than 2) designated as a recipient of a push notification message is stored. has been

The group creation unit 112 receives the first candidate push notification message and the second candidate push notification message including the same push notification information and created in different expression methods from the manager terminal 150, and the 2n x k number of When a request for transmission of a push notification message for targets is received, the 2n x k targets are randomly grouped by 2n each to generate k groups.

When the k groups are generated, the allocator 113 allocates a transmission order of a push notification message to each of the k groups.

The message transmission unit 114 sequentially, starting with the first group in the transmission order and ending with the k-th group among the k groups, sends 2n subjects included in each group to the group in the previous order. The first candidate group to transmit the first candidate push notification message and the second candidate group to transmit the second candidate push notification message based on whether feedback response signals for the first and second candidate push notification messages are received from recipients. After classifying into a candidate group, referring to the identification information on the electronic terminal stored in the identification information database 111, transmitting the first candidate push notification message to each electronic terminal of the subjects belonging to the first candidate group; At the same time, by transmitting the second candidate push notification message to the electronic terminal of each of the targets belonging to the second candidate group, the push notification message transmission process for the 2n x k targets is processed.

At this time, according to an embodiment of the present invention, the message transmission unit 114 sequentially starts with the group having the first transmission order among the k groups and proceeds to the k-th group as shown in Table 1 below. By repeatedly performing steps (1) to (4) for each of the k groups, it is possible to process the transmission of the push notification message to the 2n x k subjects.

(1) The first candidate group and the second candidate push notification message to which 2n subjects included in the t (t is a natural number less than or equal to k) group among the k groups are to be sent the first candidate push notification message is divided into the second candidate group to transmit, wherein the first candidate group is formed by randomly selecting S _t people among 2n subjects included in the t-th group, and the second candidate group does not belong to the first candidate group. Consists of 2n-S _t people, the remaining subjects.
- Here, the S _t means the number of subjects belonging to the first candidate group in the t-th group, and the S _t has a value fixed to n when t is 1, and when t is 2 or more, t -If it is confirmed that more feedback response signals for the first and second candidate push notification messages are received in the first candidate group among the first candidate group and the second candidate group classified in the first group, S _t =S It is calculated as _t-1 +P, and when it is confirmed that more feedback response signals for the first and second candidate push notification messages are received in the second candidate group, S _t =S _t-1 -P ( Here, P is a preset constant value and is a natural number smaller than n)

(2) When the 2n subjects included in the t-th group are classified into the first candidate group and the second candidate group, referring to the identification information on the electronic terminal stored in the identification information database 111, the first Transmitting the first candidate push notification message to electronic terminals of each of the subjects belonging to the candidate group and simultaneously transmitting the second candidate push notification message to each electronic terminal of subjects belonging to the second candidate group.

(3) At the same time that the first candidate push notification message is transmitted to electronic terminals of each of the targets belonging to the first candidate group, the second candidate push notification message is transmitted to each electronic terminal of targets belonging to the second candidate group. , it is checked whether a feedback response signal for the first candidate push notification message is received from the electronic terminal of each of the subjects belonging to the first candidate group, and the second candidate from the electronic terminal of each of the subjects belonging to the second candidate group. By checking whether a feedback response signal for the push notification message is received, it is determined which candidate group, among the first candidate group and the second candidate group, receives more feedback response signals for the first and second candidate push notification messages. box.

(4) Increase the size of t by 1 and return to the above process (1).

Here, in the step (3), when the electronic terminals of the subjects belonging to the first candidate group and the second candidate group receive the first and second candidate push notification messages from the messaging service server 110, the subjects act. Feedback response signals for the first and second candidate push notification messages may or may not be transmitted to the messaging service server 110 according to the above.

Specifically, after the first and second candidate push notification messages are transmitted to the electronic terminals of subjects belonging to the first and second candidate groups through the process (2), the first and second candidates After the first target person who has received any one candidate push notification message among the push notification messages checks the any one candidate push notification message through the electronic terminal of the first target person, on the electronic terminal of the first target person, When the specified feedback response sending command is applied, the electronic terminal of the first target may transmit a feedback response signal for the one candidate push notification message to the messaging service server 110 .

In this case, the message transmitter 114 may confirm that the feedback response signal is received from the electronic terminal of the first target person.

However, if the first target does not check the one of the candidate push notification messages or is not interested in the content even if he/she checks, the feedback response sending command is not applied to the electronic terminal of the first target, The electronic terminal of the first target person does not transmit a feedback response signal for any one candidate push notification message to the messaging service server 110, and in this case, the message transmission unit 114, It can be confirmed that the feedback response signal is not received from the electronic terminal.

At this time, according to an embodiment of the present invention, the message transmission unit 114, when the process (3) in the t-th group is completed, before performing the process (4), the message transmission unit 114 transmits information from the 1st group to the t-th group. By counting the cumulative number of receptions of feedback response signals from the first candidate group and the second candidate group up to the first group, one candidate group having a different cumulative reception number in any one of the first candidate group and the second candidate group If it is confirmed that the cumulative number of receptions in is more than r (r is a rational number of 1 or more), which is a preset reference value, from the t+1th group to the last group, the kth group, the above steps (1) to (4) to each electronic terminal of all subjects included in the t + 1 th group to the k th group, and the electronic terminals of subjects belonging to any one of the candidate groups among the first and second candidate push notification messages. Sending of the push notification message may be completed by sending the candidate push notification messages that have been sent to the terminal in a batch.

Hereinafter, the operation of the messaging service server 110 will be described in detail, for example.

First, it is assumed that n = 4, k = 4, and P = 1. At this time, while the first candidate push notification message and the second candidate push notification message including the same push notification information are received from the manager terminal 150 in different expression methods, push notifications for '32' subjects are received. When a request for transmission of a notification message is received by the messaging service server 110, the group creation unit 112 may randomly group '32' subjects by '8' to create '4' groups.

In this way, when '4' groups are created by the group creation unit 112, the allocator 113 sets the transmission order of the push notification message for each of the '4' groups to 'sequence number 1, sequence number 2, It can be assigned as sequence number 3 or sequence number 4'. At this time, the group to which 'sequence number 1' is assigned by the allocator 113 is called 'group 1', the group to which 'sequence number 2' is assigned is called 'group 2', and the group to which 'sequence number 3' is assigned is referred to as 'group 3', and a group to which 'sequence number 4' is assigned is referred to as 'group 4'.

After that, the message transmission unit 114 may perform a transmission process for the first and second candidate push notification messages sequentially from 'Group 1' to 'Group 4', which process is as follows Same as

(1) 그룹 1(1) Group 1

First, the message transmission unit 114 randomly selects '4' subjects among '8' subjects included in 'Group 1' and divides them into the first candidate group to transmit the first candidate push notification message to, The remaining '4' subjects may be classified as the second candidate group to which the second candidate push notification message will be transmitted.

Thereafter, the message transmission unit 114 refers to the identification information on the electronic terminal stored in the identification information database 111, and determines each of the '4' subjects belonging to the first candidate group in 'Group 1'. At the same time as transmitting the first candidate push notification message to the electronic terminal, the second candidate push notification message may be transmitted to each electronic terminal of '4' subjects belonging to the second candidate group in 'Group 1'. .

Then, the message transmitter 114 may check whether feedback response signals are received from the first candidate group and the second candidate group.

At this time, the feedback response signal is sent to the electronic terminal after '8' subjects who have received the first and second candidate push notification messages check the candidate push notification message through their electronic terminals. When the command is applied, it means a signal that each electronic terminal transmits to the messaging service server 110 .

For example, when it is assumed that there is 'target 1' who has received the first candidate push notification message among '8' targets included in 'group 1', 'target 1' pushes the first candidate to its electronic terminal. When the notification message is received, after checking the first candidate push notification message through the electronic terminal, the expression method in which the first candidate push notification message is created and the push notification information included in the first candidate push notification message are satisfactory, or If you think it is helpful to you, you will be able to apply the feedback response sending command on the electronic terminal.

Then, the electronic terminal of 'target person 1' may generate a feedback response signal for the first candidate push notification message and transmit it to the messaging service server 110 .

However, if 'subject 1' was not satisfied with the expression method in which the first candidate push notification message was written and the push notification information included in the first candidate push notification message, or thought that it was not helpful to him/herself, on the electronic terminal may not apply the feedback response sending command, and accordingly, the electronic terminal of 'target person 1' will not transmit a feedback response signal for the first candidate push notification message to the messaging service server 110.

In this way, the message transmission unit 114 checks whether a feedback response signal for the first candidate push notification message is received from the electronic terminal of each of the subjects belonging to the first candidate group in 'Group 1', and 2, by checking whether a feedback response signal for the second candidate push notification message is received from the electronic terminal of each of the subjects belonging to the candidate group, in which one of the first candidate group and the second candidate group in 'group 1' It may be determined whether more feedback response signals for the first and second candidate push notification messages are received.

At this time, in this embodiment, it is assumed that among the first candidate group and the second candidate group in 'Group 1', it is confirmed that more feedback response signals for the first candidate push notification message are received in the first candidate group. .

In this way, when confirmation that more feedback response signals for the first candidate push notification message are received in the first candidate group among the first candidate group and the second candidate group in 'Group 1' is completed, the message transmission unit (114) may perform a transmission process for the first and second candidate push notification messages for 'group 2'.

(2) 그룹 2(2) Group 2

Previously, among the first candidate group and the second candidate group in 'Group 1', since it was confirmed that the feedback response signal for the first candidate push notification message was further received in the first candidate group, the message transmission unit ( 114), when selecting the number of subjects to belong to the first candidate group among '8' subjects included in 'Group 2', '4', which is the number of subjects belonging to the first candidate group in 'Group 1' The number of subjects belonging to the first candidate group in 'group 2' may be calculated by adding a predetermined constant value P to . At this time, since it is assumed that P is '1', the message transmission unit 114 may calculate the number of subjects belonging to the first candidate group in 'Group 2' as '5'.

Then, the message transmission unit 114 randomly selects '5' subjects among the '8' subjects included in 'Group 2', divides them into the first candidate group to transmit the first candidate push notification message, and , The remaining '3' subjects may be classified as the second candidate group to transmit the second candidate push notification message.

Thereafter, the message transmission unit 114 refers to the identification information on the electronic terminal stored in the identification information database 111, and identifies each of the '5' subjects belonging to the first candidate group in 'Group 2'. At the same time as transmitting the first candidate push notification message to the electronic terminal, the second candidate push notification message may be transmitted to each electronic terminal of '3' subjects belonging to the second candidate group in 'group 2'. .

In relation to this, when it is assumed that there is a 'subject 9' who has received the first candidate push notification message among the '8' subjects included in 'Group 2', the 'subject 9' displays the first candidate on its electronic terminal. When the push notification message is received, after checking the first candidate push notification message through the electronic terminal, the expression method in which the first candidate push notification message is written and the push notification information included in the first candidate push notification message are satisfactory, or , If you think that it is helpful to you, you will be able to apply the feedback response sending command on the electronic terminal.

Then, the electronic terminal of 'target person 9' may generate a feedback response signal for the first candidate push notification message and transmit it to the messaging service server 110 .

However, if 'subject 9' was not satisfied with the expression method in which the first candidate push notification message was written and the push notification information included in the first candidate push notification message, or thought that it was not helpful to him/herself, on the electronic terminal may not apply the feedback response sending command, and accordingly, the electronic terminal of 'target person 9' will not transmit a feedback response signal for the first candidate push notification message to the messaging service server 110.

In this way, the message transmission unit 114 checks whether a feedback response signal for the first candidate push notification message is received from the electronic terminal of each of the subjects belonging to the first candidate group in 'group 2', and the 2, by checking whether a feedback response signal for the second candidate push notification message is received from the electronic terminal of each of the subjects belonging to the candidate group, in which one of the first candidate group and the second candidate group in 'group 2' It may be determined whether more feedback response signals for the first and second candidate push notification messages are received.

At this time, in this embodiment, it is assumed that among the first candidate group and the second candidate group in 'Group 2', it is confirmed that more feedback response signals for the first candidate push notification message are received in the first candidate group. .

In this way, when confirmation that more feedback response signals for the first candidate push notification message are received in the first candidate group among the first candidate group and the second candidate group in 'group 2' is completed, the message transmission unit (114) may perform a transmission process for the first and second candidate push notification messages for 'group 3'.

(3) 그룹 3(3) Group 3

Previously, among the first candidate group and the second candidate group in 'group 2', since it was confirmed that the feedback response signal for the first candidate push notification message was further received in the first candidate group, the message transmission unit ( 114), when selecting the number of subjects to belong to the first candidate group among '8' subjects included in 'Group 3', '5', which is the number of subjects belonging to the first candidate group in 'Group 2' The number of subjects belonging to the first candidate group in 'group 3' may be calculated by adding a preset constant value P to . At this time, since it is assumed that P is '1', the message transmission unit 114 may calculate the number of subjects belonging to the first candidate group in 'Group 3' as '6'.

Then, the message transmission unit 114 randomly selects '6' subjects among the '8' subjects included in 'Group 3', divides them into the first candidate group to transmit the first candidate push notification message, and , The remaining '2' subjects may be classified as the second candidate group to transmit the second candidate push notification message.

Thereafter, the message transmission unit 114 refers to the identification information on the electronic terminal stored in the identification information database 111, and identifies each of the '6' subjects belonging to the first candidate group in 'Group 3'. At the same time as transmitting the first candidate push notification message to the electronic terminal, the second candidate push notification message may be transmitted to each electronic terminal of '2' subjects belonging to the second candidate group in 'group 3'. .

In relation to this, when it is assumed that there is a 'target 23' who has received the second candidate push notification message among the '8' targets included in 'group 3', the 'target 23' sends the second candidate to its electronic terminal. When the push notification message is received, after checking the second candidate push notification message through the electronic terminal, the expression method in which the second candidate push notification message is created and the push notification information included in the second candidate push notification message are satisfactory, or , If you think that it is helpful to you, you will be able to apply the feedback response sending command on the electronic terminal.

Then, the electronic terminal of the 'target person 23' may generate a feedback response signal for the second candidate push notification message and transmit it to the messaging service server 110.

However, if the 'subject 23' is not satisfied with the expression method in which the second candidate push notification message is written and the push notification information included in the second candidate push notification message, or thinks that it is not helpful to the 'subject 23', on the electronic terminal may not apply the feedback response sending command, and accordingly, the electronic terminal of 'target person 23' will not transmit a feedback response signal for the second candidate push notification message to the messaging service server 110.

In this way, the message transmission unit 114 checks whether a feedback response signal for the first candidate push notification message is received from the electronic terminal of each of the subjects belonging to the first candidate group in 'group 3', and the 2, by checking whether a feedback response signal for the second candidate push notification message is received from the electronic terminal of each of the subjects belonging to the candidate group, in which one of the first candidate group and the second candidate group in 'group 3' It may be determined whether more feedback response signals for the first and second candidate push notification messages are received.

At this time, in this embodiment, it is assumed that among the first candidate group and the second candidate group in 'group 3', it is confirmed that more feedback response signals for the second candidate push notification message are received in the second candidate group. .

In this way, when confirmation that more feedback response signals for the second candidate push notification message are received in the second candidate group among the first candidate group and the second candidate group in 'group 3' is completed, the message transmission unit Step 114 may perform a transmission process for the first and second candidate push notification messages for 'Group 4'.

(4) 그룹 4(4) Group 4

Previously, among the first candidate group and the second candidate group in 'group 3', since it was confirmed that the feedback response signal for the second candidate push notification message was further received in the second candidate group, the message transmission unit ( 114), when selecting the number of subjects to belong to the first candidate group among '8' subjects included in 'Group 4', '6', which is the number of subjects belonging to the first candidate group in 'Group 3' By subtracting P, which is a preset constant value, in 'Group 4', the number of subjects belonging to the first candidate group can be calculated. At this time, since it is assumed that P is '1', the message transmission unit 114 may calculate the number of subjects belonging to the first candidate group in 'Group 4' as '5'.

Then, the message transmission unit 114 randomly selects '5' subjects among the '8' subjects included in 'Group 4' and divides them into the first candidate group to transmit the first candidate push notification message to, , The remaining '3' subjects may be classified as the second candidate group to transmit the second candidate push notification message.

Thereafter, the message transmission unit 114 refers to the identification information on the electronic terminal stored in the identification information database 111, and identifies each of the '5' subjects belonging to the first candidate group in 'Group 4'. At the same time as transmitting the first candidate push notification message to the electronic terminal, the second candidate push notification message may be transmitted to each electronic terminal of '3' subjects belonging to the second candidate group in 'Group 4'. .

In this way, the messaging service server 110 transmits the first and second candidate push notification messages for 'Group 1, Group 2, Group 3, and Group 4', respectively, so that '32' targets are sent. It can handle the transmission process of push notification messages.

At this time, according to an embodiment of the present invention, the message transmission unit 114 sequentially transmits the first and second candidate push notification messages for 'Group 1, Group 2, Group 3, and Group 4'. , when the cumulative number of receptions of feedback response signals from the first candidate group and the second candidate group from 'group 1' to the specific group is counted, in any one of the first candidate group and the second candidate group If it is confirmed that the cumulative number of receptions of is more than r times, which is a preset reference value, than the cumulative number of signals in another candidate group, the transmission process of the first and second candidate push notification messages for the remaining groups is stopped, and the accumulated An operation of collectively sending the push notification message sent to the candidate group whose number of receptions is r times or more to the electronic terminals of all the other subjects may be performed.

For example, when r is set to '1.5' and the process from 'group 2' to step (3) is completed, the message transmission unit 114 determines the first candidate group from 'group 1' to 'group 2'. and as a result of counting the accumulated number of receptions of feedback response signals from the second candidate group, the accumulated number of receptions in the first candidate group from 'Group 1' to 'Group 2' is greater than the accumulated number of receptions in the second candidate group. Let's say it's confirmed to be '1.5' times as many.

Then, the message transmission unit 114 does not perform the process of transmitting the first and second candidate push notification messages as shown in Table 1 with respect to 'Group 3' and 'Group 4', and 'Group 3' and 'Group 4'. Sending of the push notification message may be completed by collectively sending the first candidate push notification message to electronic terminals of all '16' subjects included in group 4'.

That is, when the cumulative number of receptions of feedback response signals in a specific candidate group from the 1st group to the specific sequential group is overwhelmingly large, the responsiveness of the candidate push notification message sent to the candidate group can be regarded as very good, so message transmission The unit 114 does not perform a process of dividing and sending candidate push notification messages for each candidate group for the remaining groups, but sends candidate push notification messages previously sent to a specific candidate group to electronic terminals of all subjects in the remaining groups. can ship

In step S210, identification information for each electronic terminal of 2n (n is a natural number of 2 or more) x k (k is a natural number of 2 or more) pre-specified as a recipient of the push notification message is stored Maintain a database of identifying information.

In step S220, while a first candidate push notification message and a second candidate push notification message including the same push notification information and written in different expression methods are received from the manager terminal, the push notification for the 2n x k subjects is received. When a request for transmission of a notification message is received, k groups are generated by randomly grouping the 2n x k targets by 2n each.

In step S230, when the k groups are generated, a transmission order of a push notification message is assigned to each of the k groups.

In step S240, 2n subjects included in each group, starting with the group having the 1st transmission order among the k groups, sequentially up to the group having the kth transmission order, are transferred to the subjects included in the group of the previous order. To a first candidate group to transmit the first candidate push notification message and a second candidate group to transmit the second candidate push notification message, based on whether feedback response signals for the first and second candidate push notification messages are received from After classification, the first candidate push notification message is transmitted to the electronic terminal of each of the subjects belonging to the first candidate group with reference to the identification information on the electronic terminal stored in the identification information database, and at the same time, the first candidate push notification message is transmitted. By transmitting the second candidate push notification message to the electronic terminal of each of the targets belonging to the 2 candidate group, the push notification message transmission process for the 2n x k targets is processed.

At this time, according to one embodiment of the present invention, in step S240, the process shown in Table 1 (1 ) to (4) for each of the k groups, it is possible to process the transmission process of the push notification message for the 2n x k subjects.

Further, according to an embodiment of the present invention, in step S240, through the step (2), the first and second candidate push notifications are sent to the electronic terminals of the subjects belonging to the first candidate group and the second candidate group. After the message is transmitted, the first target person who has received any one candidate push notification message from among the first and second candidate push notification messages sends the one candidate push notification message through the electronic terminal of the first target person. After confirming, as a pre-specified feedback response sending command is applied to the electronic terminal of the first target, the electronic terminal of the first target sends a feedback response signal to the messaging service server for the one of the candidate push notification messages. When is transmitted, it can be confirmed that a feedback response signal for the one candidate push notification message is received from the electronic terminal of the first target person.

In addition, according to one embodiment of the present invention, in step S240, when the process (3) is completed in the t-th group, before performing the process (4), the first group to the t-th group By counting the cumulative number of receptions of feedback response signals from the first candidate group and the second candidate group up to , the cumulative number of receptions in any one of the first candidate group and the second candidate group in the other candidate group If it is confirmed that the accumulated number of receptions is more than r (r is a rational number of 1 or more) times the preset reference value, the above processes (1) to (4) are not performed from the t+1th group to the kth group, which is the last group. To the electronic terminals of all subjects included in the t+1th group to the kth group, and to the electronic terminals of subjects belonging to any one of the candidate groups among the first and second candidate push notification messages Sending of the push notification message may be completed by sending the previously sent candidate push notification messages in a batch.

In the above, with reference to FIG. 2 , a method of operating a messaging service server capable of transmitting an optimal push notification message by reflecting a message receiver's feedback in real time according to an embodiment of the present invention has been described. Here, since the operation method of the messaging service server according to an embodiment of the present invention may correspond to the configuration of the operation of the messaging service server 110 described with reference to FIG. 1, a detailed description thereof will be omitted. .

A method of operating a messaging service server capable of transmitting an optimal push notification message by reflecting the feedback of a message recipient in real time according to an embodiment of the present invention is implemented as a computer program stored in a storage medium for execution through combination with a computer It can be.

In addition, a method of operating a messaging service server capable of transmitting an optimal push notification message by reflecting the feedback of a message recipient in real time according to an embodiment of the present invention is implemented in the form of program commands that can be executed through various computer means. It can be recorded on a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the medium may be those specially designed and configured for the present invention or those known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. - includes hardware devices specially configured to store and execute program instructions, such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of program instructions include high-level language codes that can be executed by a computer using an interpreter, as well as machine language codes such as those produced by a compiler.

As described above, the present invention has been described by specific details such as specific components and limited embodiments and drawings, but these are provided to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments. , Those skilled in the art in the field to which the present invention belongs can make various modifications and variations from these descriptions.

Therefore, the spirit of the present invention should not be limited to the described embodiments, and it will be said that not only the claims to be described later, but also all modifications equivalent or equivalent to these claims belong to the scope of the present invention. .

Claims

An identification information database in which identification information for each electronic terminal of 2n (n is a natural number of 2 or more) x k (k is a natural number of 2 or more) pre-specified as a recipient of a push notification message is stored;

While a first candidate push notification message and a second candidate push notification message written in different expression methods but including the same push notification information are received from the manager terminal, a push notification message transmission request for the 2n x k recipients is received. a group creation unit generating k groups by randomly grouping the 2n x k subjects into groups of 2n each;

an allocator allocating a transmission sequence of a push notification message to each of the k groups when the k groups are generated; and

Among the k groups, 2n subjects included in each group sequentially, starting with the group having the 1st transmission order and ending with the group having the kth transmission order, are selected from the subjects included in the group of the previous order. , After classifying into a first candidate group to transmit the first candidate push notification message and a second candidate group to transmit the second candidate push notification message, based on whether a feedback response signal for the second candidate push notification message is received, the With reference to the identification information on the electronic terminal stored in the identification information database, the first candidate push notification message is transmitted to each electronic terminal of the subjects belonging to the first candidate group and at the same time, the target person belonging to the second candidate group A message transmission unit for processing the transmission process of the push notification message to the 2n x k subjects by transmitting the second candidate push notification message to each of the electronic terminals.

Messaging service server including a.
According to claim 1,

The message sending unit

By repeating the following steps (1) to (4) for each of the k groups, sequentially starting with the first group having the transmission order number of the k groups and ending with the k group, Messaging service server, characterized in that for processing the transmission process of the push notification message to the 2n x k recipients.

(1) The first candidate group and the second candidate push notification message to which 2n subjects included in the t (t is a natural number less than or equal to k) group among the k groups are to be sent the first candidate push notification message is divided into the second candidate group to transmit, wherein the first candidate group is S t among 2n subjects included in the t-th group - where S t is the number of subjects belonging to the first candidate group in the t-th group To mean, the S t has a value fixed to n when t is 1, and when t is 2 or more, among the first candidate group and the second candidate group classified in the t-1th group, the first When it is confirmed that more feedback response signals for the first and second candidate push notification messages are received in the candidate group, S t =S t-1 +P is calculated, and the first and second candidates in the second candidate group If it is confirmed that more feedback response signals for the push notification message are received, S t =S t-1 -P is calculated (where P is a preset constant value and is a natural number smaller than n) - randomly and the second candidate group is composed of 2n-S t people who are the remaining subjects who do not belong to the first candidate group.

(2) When the 2n subjects included in the t-th group are classified into the first candidate group and the second candidate group, with reference to the identification information on the electronic terminal stored in the identification information database, the first candidate group At the same time as transmitting the first candidate push notification message to electronic terminals of each target group, the second candidate push notification message is transmitted to electronic terminals of each target group belonging to the second candidate group.

(3) At the same time that the first candidate push notification message is transmitted to electronic terminals of each of the targets belonging to the first candidate group, the second candidate push notification message is transmitted to each electronic terminal of targets belonging to the second candidate group. , it is checked whether a feedback response signal for the first candidate push notification message is received from the electronic terminal of each of the subjects belonging to the first candidate group, and the second candidate from the electronic terminal of each of the subjects belonging to the second candidate group. By checking whether a feedback response signal for the push notification message is received, it is determined which candidate group, among the first candidate group and the second candidate group, receives more feedback response signals for the first and second candidate push notification messages. box.

(4) Increase the size of t by 1 and return to the above process (1).
According to claim 2,

The message sending unit

Through the step (2), after the first and second candidate push notification messages are transmitted to the electronic terminals of subjects belonging to the first candidate group and the second candidate group, the first and second candidate push notification messages After the first target person who has received any one of the candidate push notification messages checks the any one candidate push notification message through the electronic terminal of the first target person, on the electronic terminal of the first target person, a pre-specified feedback response As the sending command is applied, when the electronic terminal of the first subject transmits a feedback response signal for the one candidate push notification message to the messaging service server, the electronic terminal of the first subject A messaging service server confirming that a feedback response signal for one candidate push notification message is received.
According to claim 2,

The message sending unit

When the process (3) is completed in the t-th group, before performing the process (4), feedback response signals from the first candidate group and the second candidate group from the 1st group to the t-th group By counting the cumulative number of receptions of , the cumulative number of receptions in any one of the first candidate group and the second candidate group is a preset reference value r (r is a rational number of 1 or more) than the cumulative number of receptions in the other candidate group ) times or more, the processes (1) to (4) are not performed from the t + 1 th group to the k th group, which is the last group, and included in the t + 1 th group to the k th group Sending push notification messages by collectively sending candidate push notification messages that have been sent to the electronic terminals of subjects belonging to any one of the first and second candidate push notification messages to the electronic terminals of all the targeted subjects. Messaging service server, characterized in that to complete.
2n (n is a natural number of 2 or more) x k (k is a natural number of 2 or more) pre-designated as the recipients of the push notification message Maintains an identification information database in which identification information for each electronic terminal is stored doing;

While a first candidate push notification message and a second candidate push notification message written in different expression methods but including the same push notification information are received from the manager terminal, a push notification message transmission request for the 2n x k recipients is received. if is received, generating k groups by randomly grouping the 2n x k subjects by 2n subjects;

assigning a transmission sequence of a push notification message to each of the k groups when the k groups are generated; and

Among the k groups, 2n subjects included in each group sequentially, starting with the group having the 1st transmission order and ending with the group having the kth transmission order, are selected from the subjects included in the group of the previous order. , After classifying into a first candidate group to transmit the first candidate push notification message and a second candidate group to transmit the second candidate push notification message, based on whether a feedback response signal for the second candidate push notification message is received, the With reference to the identification information on the electronic terminal stored in the identification information database, the first candidate push notification message is transmitted to each electronic terminal of the subjects belonging to the first candidate group and at the same time, the target person belonging to the second candidate group Processing a transmission process of push notification messages for the 2n x k subjects by transmitting the second candidate push notification message to each of the electronic terminals.

A method of operating a messaging service server including a.
According to claim 5,

The step of processing the transmission process is

By repeating the following steps (1) to (4) for each of the k groups, sequentially starting with the first group having the transmission order number of the k groups and ending with the k group, The method of operating a messaging service server, characterized in that for processing the transmission process of the push notification message to the 2n x k recipients.

(1) The first candidate group and the second candidate push notification message to which 2n subjects included in the t (t is a natural number less than or equal to k) group among the k groups are to be sent the first candidate push notification message is divided into the second candidate group to transmit, wherein the first candidate group is S t among 2n subjects included in the t-th group - where S t is the number of subjects belonging to the first candidate group in the t-th group To mean, the S t has a value fixed to n when t is 1, and when t is 2 or more, among the first candidate group and the second candidate group classified in the t-1th group, the first When it is confirmed that more feedback response signals for the first and second candidate push notification messages are received in the candidate group, S t =S t-1 +P is calculated, and the first and second candidates in the second candidate group If it is confirmed that more feedback response signals for the push notification message are received, S t =S t-1 -P is calculated (where P is a preset constant value and is a natural number smaller than n) - randomly and the second candidate group is composed of 2n-S t people who are the remaining subjects who do not belong to the first candidate group.

(2) When the 2n subjects included in the t-th group are classified into the first candidate group and the second candidate group, with reference to the identification information on the electronic terminal stored in the identification information database, the first candidate group At the same time as transmitting the first candidate push notification message to electronic terminals of each target group, the second candidate push notification message is transmitted to electronic terminals of each target group belonging to the second candidate group.

(3) At the same time that the first candidate push notification message is transmitted to electronic terminals of each of the targets belonging to the first candidate group, the second candidate push notification message is transmitted to each electronic terminal of targets belonging to the second candidate group. , it is checked whether a feedback response signal for the first candidate push notification message is received from the electronic terminal of each of the subjects belonging to the first candidate group, and the second candidate from the electronic terminal of each of the subjects belonging to the second candidate group. By checking whether a feedback response signal for the push notification message is received, it is determined which candidate group, among the first candidate group and the second candidate group, receives more feedback response signals for the first and second candidate push notification messages. box.

(4) Increase the size of t by 1 and return to the above process (1).
According to claim 6,

The step of processing the transmission process is

Through the step (2), after the first and second candidate push notification messages are transmitted to the electronic terminals of subjects belonging to the first candidate group and the second candidate group, the first and second candidate push notification messages After the first target person who has received any one of the candidate push notification messages checks the any one candidate push notification message through the electronic terminal of the first target person, a pre-specified feedback response is received on the electronic terminal of the first target person. As the sending command is applied, when the electronic terminal of the first subject transmits a feedback response signal for the one candidate push notification message to the messaging service server, the electronic terminal of the first subject A method of operating a messaging service server, characterized in that it is confirmed that a feedback response signal for one candidate push notification message is received.
According to claim 6,

The step of processing the transmission process is

When the process (3) is completed in the t-th group, before performing the process (4), feedback response signals from the first candidate group and the second candidate group from the 1st group to the t-th group By counting the cumulative number of receptions of , the cumulative number of receptions in any one of the first candidate group and the second candidate group is a preset reference value r (r is a rational number of 1 or more) than the cumulative number of receptions in the other candidate group ) times or more, the processes (1) to (4) are not performed from the t + 1 th group to the k th group, which is the last group, and included in the t + 1 th group to the k th group Sending push notification messages by collectively sending candidate push notification messages that have been sent to the electronic terminals of subjects belonging to any one of the first and second candidate push notification messages to the electronic terminals of all the targeted subjects. Method of operating a messaging service server, characterized in that to complete.
A computer-readable recording medium recording a computer program for executing the method of any one of claims 5 to 8 through a combination with a computer.
A computer program stored in a storage medium for executing the method of any one of claims 5 to 8 through a combination with a computer.