KR20160034110A - Terminal apparatus and method for showing web page by terminal apparatus, and web server and method for providing web page by web server - Google Patents

Terminal apparatus and method for showing web page by terminal apparatus, and web server and method for providing web page by web server Download PDF

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Publication number
KR20160034110A
KR20160034110A KR1020140125222A KR20140125222A KR20160034110A KR 20160034110 A KR20160034110 A KR 20160034110A KR 1020140125222 A KR1020140125222 A KR 1020140125222A KR 20140125222 A KR20140125222 A KR 20140125222A KR 20160034110 A KR20160034110 A KR 20160034110A
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KR
South Korea
Prior art keywords
content area
web page
size
content
changing
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Application number
KR1020140125222A
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Korean (ko)
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KR101647359B1 (en
Inventor
황세일
박철오
전동호
이유준
황주안
김보현
김성미
정선영
Original Assignee
네이버 주식회사
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Application filed by 네이버 주식회사 filed Critical 네이버 주식회사
Priority to KR1020140125222A priority Critical patent/KR101647359B1/en
Priority to PCT/KR2015/009111 priority patent/WO2016043449A1/en
Publication of KR20160034110A publication Critical patent/KR20160034110A/en
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Publication of KR101647359B1 publication Critical patent/KR101647359B1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units

Abstract

The present invention is to provide a terminal apparatus and a method for displaying a web page thereby, and a web server and a method for providing a web page thereby, so as to provide specific information to a user by using a user interface (UI) that can draw attention of the user. According to an embodiment of the present invention, disclosed is the method for displaying a web page by the terminal, which comprises the steps of: displaying a web page on a screen; comparing a position of a first point predetermined for the screen with a position of a content area included in the web page; and changing the size of the content area according to a scrolling input of a user on the basis of the comparison result.

Description

TECHNICAL FIELD [0001] The present invention relates to a terminal device and a web page displaying method, and a web server and a web page providing method therefor. [0002]

The present invention relates to a terminal device and a web page displaying method, and a web server and a web page providing method therefor.

As the connection to the network through the mobile terminal and the mobile terminal becomes more active, the companies operating the web server provide various services to the user through the web page transmitted to the user terminal.

For example, portal site vendors provide users with various kinds of information such as weather, dictionaries, performances, travels, movies, and at the same time provide advertisement information for users to purchase or purchase services. The user can search specific information at any time through a web page, and easily and easily obtain desired information.

Most vendors now provide users with a variety of information on a web page that has a similar platform. Users are very familiar with the platform of the web page provided by various vendors, It may be difficult to attract the user's attention.

Accordingly, there is a need for an effective way to incorporate specific information into a web page and draw attention to the user.

A terminal device, a web page display method, and a web server and a web page providing method according to an embodiment of the present invention allow a user to receive specific information by using a user interface (UI) The purpose is to provide.

In addition, a terminal device according to an embodiment of the present invention, a web page displaying method, and a web server and a web page providing method according to the present invention are intended to improve advertisement effect on advertisement contents.

Also, a terminal device according to an embodiment of the present invention, a web page display method, and a web server and a web page providing method according to the present invention are intended to improve advertisement profitability of an advertisement company.

According to an embodiment of the present invention,

A method of displaying a web page by a terminal device, the method comprising: displaying a web page on a screen; Comparing a position of a predetermined first point with respect to the screen and a position of a content area included in the web page; And changing the size of the content area according to a scroll input of the user based on the comparison result.

According to another embodiment of the present invention,

A display unit for displaying a web page on a screen; A sensing unit for comparing a position of a predetermined first point with respect to the screen and a position of a content area included in the web page; And a controller for changing a size of the content area according to a scroll input of the user based on the comparison result.

According to another aspect of the present invention, there is provided a method of providing a web page,

A method of providing a web page by a web server, the method comprising: receiving a request for a web page from a terminal; And providing the web page to the terminal device at the request of the terminal device, wherein the web page is displayed on the screen of the terminal device when the web page is displayed, The size of the content area may be changed according to the scroll input of the user based on the comparison result between the position of the content area included in the web page and the position of the content area included in the web page.

According to another aspect of the present invention,

A storage unit for storing a web page; And a communication unit for providing the stored web page to the terminal apparatus according to a request of the terminal apparatus, wherein the web page is displayed on the screen of the terminal apparatus when the web page is displayed, The size of the content area may be changed according to the scroll input of the user based on the comparison result between the position of the content area included in the web page and the position of the content area included in the web page.

A terminal device, a web page display method, and a web server and a web page providing method according to an embodiment of the present invention allow a user to receive specific information by using a user interface (UI) .

A terminal device according to an embodiment of the present invention, a web page displaying method, and a web server and a web page providing method according to the present invention expose an additional content area naturally in a web page scrolling process of a user, It is possible to provide an advertisement and the like.

Also, a terminal device according to an embodiment of the present invention, a web page display method, and a web server and a web page providing method according to the present invention can improve advertisement effect on advertisement contents.

Also, a terminal device according to an embodiment of the present invention, a web page display method, and a web server and a web page providing method according to the present invention can improve advertisement profitability of an advertisement company.

1 is a diagram illustrating a terminal device and a web server according to an embodiment of the present invention.
2 is a diagram illustrating a procedure of a web page display method according to an embodiment of the present invention.
3 is a diagram illustrating a specific procedure of a web page display method according to another embodiment of the present invention.
4 (a) to 4 (c) are views for explaining a positional relationship between a content area and a predetermined point on the screen.
5 (a) and 5 (b) are views for explaining a positional relationship between a content area and a predetermined point on the screen.
6 (a) to 6 (c) are views showing a content area whose size changes according to movement of a web page.
7 (a) to 7 (c) are diagrams showing a content area whose size changes according to movement of a web page.
8 is a block diagram showing a configuration of a terminal device according to another embodiment of the present invention.
9 is a diagram illustrating a procedure of a web page providing method according to another embodiment of the present invention.
10 is a block diagram showing the configuration of a web server according to another embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. To fully disclose the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

The term " part " used in this embodiment means a hardware component such as software, FPGA, or ASIC, and 'part' performs certain roles. However, 'minus' is not limited to software or hardware. The " part " may be configured to reside on an addressable storage medium and may be configured to play back one or more processors. Thus, by way of example, and by no means, the terms " component " or " component " means any combination of components, such as software components, object- oriented software components, class components and task components, Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. The functions provided in the components and parts may be combined into a smaller number of components and parts or further separated into additional components and parts.

1 is a diagram illustrating a terminal device 110 and a web server 130 according to an embodiment of the present invention.

As shown in FIG. 1, a terminal device 110 and a web server 130 are connected to each other through a network 10. The network 10 may include a wired network and a wireless network, and may include, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN) Lt; / RTI > network. In addition, the network 10 may include a known World Wide Web (WWW). However, the network 10 according to the present invention is not limited to the above-listed networks, and may include at least a known wireless data network or a known telephone network, a known wired or wireless television network.

The terminal device 110 requests a web page from the web server 130 and displays a web page transmitted from the web server 130 through a predetermined application such as a web browser. The terminal device 110 can receive the web page from the web server 130 based on the address of the web page input by the user.

1 illustrates a smartphone as a terminal device 110. The terminal device 110 according to an embodiment of the present invention may access not only a smart phone but also a network 10, A desktop computer, a notebook computer, a PDA, a web pad, a tablet PC, and the like capable of receiving a page.

When the web server 130 receives a request for the web page from the terminal device 110, the web server 130 transmits the web page to the terminal device 110. The web page transmitted to the terminal device 110 can control the operation of the terminal device 110. [ In other words, the web page may be configured to include a command or a script for controlling the terminal device 110. [

The terminal device 110 according to the embodiment of the present invention can change the size of the content area included in the web page when the web page moves according to the scroll input of the user on the web page displayed on the screen, Accordingly, the user can concentrate more on the information contained in the content area. The specific operation of the terminal device 110 according to an embodiment of the present invention will be described with reference to FIG.

2 is a diagram illustrating a procedure of a web page display method according to an embodiment of the present invention.

In step S210, the terminal device 110 displays a web page on the screen of the terminal device 110. [ The terminal device 110 can receive a web page from the web server 130 and display the web page on the screen of the terminal device 110 using a predetermined application.

A content area may be included in a web page displayed on the screen of the terminal device 110. [ The content area may include information expressed in various forms such as text, image, moving picture, and voice. For example, the content area may include image enhancements for a particular vendor, and ad content that drives a user's purchase of a product or service.

In step S220, the terminal device 110 compares the position of the predetermined position with respect to the screen and the position of the content area. Information about a predetermined point on the screen may be previously set in the terminal device 110, or the corresponding information may be pre-set on the web page.

In step S230, the terminal device 110 changes the size of the content area according to the scroll input of the user based on the comparison result between the position of the predetermined point and the position of the content area.

For example, the terminal device 110 may change the size of the content area only when the position of the pre-set point and the position of the content area correspond to a specific relationship as a result of a comparison between the position of the preset point and the position of the content area . The specific relationship will be described later with reference to Figs. 4 (a) to 4 (c), 5 (a) and 5 (b).

The size of the content area can be changed according to the scroll input of the user. Here, the scroll input means input for moving the web page displayed on the screen up or down or left or right. If the size of the web page is larger than the screen of the terminal device 110, the user can scroll through the web page displayed on the screen and confirm the entire contents of the web page.

The scroll input of the user may include a touch input to the screen of the terminal device 110, for example, a drag input in an arbitrary direction after a user touch input to an arbitrary point on the screen. Alternatively, the scroll input may include an input using an external input device such as a mouse or a keyboard, an input to an external button of the terminal device 110, and the like. The terminal device 110 detects whether the moving direction of the web page, that is, whether the web page moves upward, downward, leftward, rightward, or the like according to the scroll input of the user .

The terminal device 110 can change the content image included in the content area while changing the size of the content area. For example, the terminal device 110 may change the size of the content area and may include a specific image element in the content area, remove some of the image elements included in the content area, The content image can be changed by changing all or a part of the content image to another image element.

According to an embodiment of the present invention, a size of a content area including specific information can be changed based on a scroll input of a user, thereby concentrating a user's attention on the content area. Also, according to an embodiment of the present invention, advertisement contents may be included in the content area, thereby improving the advertisement effect.

Meanwhile, when the content area including the advertisement contents is displayed on the screen of the terminal device 110, the terminal device 110 according to the embodiment of the present invention transmits the information necessary for determining the billing amount to the advertiser to the web server 130).

For example, when the advertisement content is displayed on the screen of the terminal device 110, the terminal device 110 may include information indicating that the advertisement content is displayed on the screen of the terminal device 110, Or information about the size of the advertisement content area that has been displayed on the screen, to the web server 130, information indicating that the advertisement content has been selected by the user in such a manner as clicking, , The web server 130 can determine the billing amount for the advertiser based on the information transmitted from the various terminal devices 110. [

3 is a diagram illustrating a specific procedure of a web page display method according to another embodiment of the present invention. The steps of some of the steps shown in FIG. 3 may be omitted, the order may be changed, and the specific steps may be added without departing from the technical idea of the present invention.

First, in step S310, the terminal device 110 receives a web page from the web server 130. [ The terminal device 110 can request a web page corresponding to an address input by the user to the web server 130 through a predetermined application and receive the web page from the web server 130.

In step S320, the terminal device 110 displays a web page on the screen of the terminal device 110 using a predetermined application.

In step S330, the terminal device 110 compares the position of the predetermined point with respect to the screen and the position of the content area included in the web page. The predetermined point may be a plurality of points for the screen, and the point may include an area set for the screen.

The terminal device 110 performs the following steps S340, S350, and S360 only when the position of the pre-set point and the position of the content area correspond to a specific relationship, Can be performed.

In step S340, the terminal device 110 senses the moving direction of the moving web page according to the scroll input of the user. In general, when a user scrolls in an upward direction, the web page moves upward in accordance with the scroll input of the user, and conversely, when the user scrolls downward, the web page is displayed on the scroll input of the user And moves in the downward direction.

In step S350, the terminal device 110 changes the size of the content area according to the moving direction of the web page.

The terminal device 110 gradually increases the size of the content area when the moving direction of the web page according to the scroll input is the first direction and when the moving direction of the web page is the second direction opposite to the first direction , The size of the content area can be gradually reduced.

In step S360, the terminal device 110 changes the content image included in the content area as the size of the content area is changed.

4 (a) to 4 (c) are views for explaining a positional relationship between a content area and a predetermined point on the screen.

As described above, the terminal device 110 can change the size of the content area according to the scroll input of the user when the position of the content area and the position of the predetermined point with respect to the screen are in a specific relationship.

4A, when one end 442 or 444 of the content area 440 is located above or below the first point 410, The size of the content area 440 can be changed. Figure 4 (a) shows a straight line as the first point 410, which is only one example, and the first point 410 may include a single point set on the screen. When the size of the content area 440 is changed according to the scroll input of the user, the terminal device 110 may change the size of the content area 44 only to a predetermined size.

4B, the lower end 442 of the content area 440 is located above the first point 410, and the upper end 442 of the content area 440 is located above the upper end of the content area 440. In other words, The size of the content area may be changed when the first point 444 is located below the second point 420 located above the first point 410. [ For example, the first point 410 may refer to the lower 5% boundary of the screen and the second point 420 may refer to the upper 5% boundary of the screen.

4 (c), three points on the screen of the terminal device 110, namely, a first point 410, a second point 420, and a third point 430 ) May be set. The lower end 442 of the contents area 440 is positioned above the first point 410 and the upper end 444 of the contents area 440 is positioned below the second point 420. In this case, The size of the content area can be changed. The lower end 442 of the content area 440 is located above the second point 420 and the upper end 444 of the content area 440 is below the third point 430 The size of the content area can be changed. This is achieved by changing the size of the content area to two, and by changing the size of the content area 440 in two ranges, the user's attention can be further improved.

The lower end 442 of the content area 440 is positioned above the first point 410 and the upper end 444 of the content area 440 is positioned above the second point 420. [ When the moving direction of the web page is the first direction, the size of the content area 440 is gradually increased. When the lower end 442 of the content area 440 is positioned above the second point 420, The size of the content area 440 is gradually reduced when the moving direction of the web page is the first direction in a state where the upper end 444 of the content area 440 is located below the third point 430 . According to the embodiment, it is possible to set three or more ranges on the screen of the terminal device 110, and change the size of the content area 440 in each range.

5 (a) and 5 (b) are views for explaining a positional relationship between a content area and a predetermined point on the screen.

The predetermined point for the screen may include a predetermined area for the screen, and the position and size of the predetermined area may be changed by the user.

For example, as shown in FIG. 5A, when the content area 440 is included in the first area 510, the terminal device 110 can change the size of the content area 440.

Whether the content area 440 is included in the first area 510 can be determined in various manners. More specifically, when only the lower end 442 of the content area 440 is included in the first area 510, the content area 440 can be determined to be included in the first area 510, The content area 440 may be determined to be included in the first area 510 when only the upper part 444 of the content area 440 is included in the first area 510. [ Or the lower end 442 of the content area 440 is located above the lower end of the first area 510 and the upper end 444 of the content area 440 is below the upper end of the first area 510 The content area 440 may be determined to be included in the first area 510.

As shown in Fig. 5 (b), the predetermined area for the screen may be at least two or more. The terminal device 110 changes the size of the content area 440 when the content area 440 is included in the first area 510 and changes the size of the content area 440 when the content area 440 is included in the second area 520 The size of the content area 440 can be changed. By changing the size of the content area 440 in the two areas 510 and 520 in different ways, the user's attention can be further improved.

For example, in a state where the content area 440 is included in the first area 510 and the moving direction of the web page is the first direction, the terminal device 110 gradually increases the size of the content area 440 The size of the content area 440 can be gradually reduced when the moving direction of the web page is the first direction in a state where the content area 440 is included in the second area 520. [ According to the embodiment, it is possible to set three or more areas on the screen of the terminal device 110 and change the size of the content area 440 in each of the areas.

Figs. 6 (a) to 6 (c) and Figs. 7 (a) to 7 (c) are diagrams showing a content area whose size changes according to the movement of a web page.

6 (a) to 6 (c) are views showing a process of reducing the size of the content area. 6 (a) shows a content area 640 of a first size, and FIG. 6 (c) shows a content area 640 of a second size smaller than the first size. When the first size of the content area 640 is located at the lower portion of the screen, when the web page 610 is moved upward by the scroll input of the user, the terminal device 110 displays the first size content area 640 Can be gradually reduced to a second size smaller than the first size.

The terminal device 110 may change or delete some of the image objects included in the content area 640 of the first size or add a new image object and display the new image object in the content area 640 of the second size. For example, only a preset image object in the content area 640 of the first size may be displayed in the content area 640 of the second size, and the rest may be deleted. 6 (a) to 6 (c), as the web page 610 is moved in the upward direction, the contents area 640 of the first size gradually becomes smaller and the contents area 640 of the second size becomes smaller It can be confirmed that only some image objects among the image objects included in the content area 640 of the first size are displayed in the content area 640 of the second size.

In addition, when the content area 640 of the second size is positioned at the upper part of the screen, when the web page 610 moves downward by the scroll input of the user, The content area 640 can be gradually enlarged to the content area 640 having the first size larger than the second size.

7 (a) to 7 (c) illustrate a process of increasing the size of the content area. 7 (a) shows a content area 740 of a second size, and FIG. 7 (c) shows a content area 740 of a first size larger than a second size. When the content area 740 of the second size shown in FIG. 7 (a) is located at the lower part of the screen, when the web page 710 moves upward by the scroll input of the user, The content area 740 of the second size may be gradually enlarged to the content area 740 of the first size larger than the second size. At the same time, the terminal device 110 changes or deletes the image object included in the content area 740 of the first size, or changes a predetermined size of the image object, which is not included in the content area 740 of the second size, The content area 740 of FIG. 7A to 7C, as the web page moves in the upward direction of the page 710, the contents area 740 of the second size is gradually enlarged and changed to the contents area 740 of the first size And the image objects not included in the content area 740 of the second size are included in the content area 740 of the first size.

In the case where the content area 740 of the first size is located at the upper part of the screen, when the web page 710 moves downward by the scroll input of the user, The content area 740 may be reduced to a content area 740 having a second size smaller than the first size.

6A to 6C and FIGS. 7A to 7C show that only the advertisement content of the same company is displayed while changing the size of the content area. However, When the content area is changed from the first size to the second size, or when the content area is changed from the second size to the first size, the terminal device 110 according to the embodiment may store advertisement contents of two or more companies in the content area May be included and displayed. For example, when the content area is the first size, the first advertisement content of the company A is included. When the content area is the second size, the second advertisement content of the company A and the second advertisement content may be included. As a result, a company operating the web server 130 can sell one domain to two or more companies as an advertisement domain, thereby improving advertisement profitability.

For example, when a web page is moved upward in response to a scroll input of a user, a content area having a maximized area is displayed on the lower side of the screen The size of the content area gradually decreases from the time when the lower end of the content area reaches a predetermined position (for example, the first point) in the lower part of the screen. When the top of the content area reaches a predetermined position (for example, the second position) on the upper part of the screen after the movement of the web page is continued, the change of the size of the content area is terminated and the size of the content area is minimized. Movement continues.

On the other hand, when the web page is scrolled downward according to the scroll input of the user, the content of the minimized area descends from the top of the screen, and the top of the content area is positioned at a predetermined position (e.g., ), The size gradually increases. When the bottom of the content area reaches a certain position (for example, the first point) in the lower part of the screen after the movement of the web page is continued, the change of the size of the content area is terminated, and when the size of the content area is maximized, Lt; / RTI >

The size change of the content area may be enlarged or reduced according to the initial size of the content area displayed in the web page or predetermined options.

8 is a block diagram showing a configuration of a terminal device 800 according to another embodiment of the present invention.

Referring to FIG. 8, a terminal 800 according to another embodiment of the present invention may include a display unit 810, a user input receiving unit 830, a sensing unit 850, and a controller 870.

The display unit 810 displays a web page on the screen. The predetermined application stored in the terminal device 800 can display the web page received from the web server 130 on the screen.

The user input receiving unit 830 receives the scroll input of the user for the web page. The user input receiving unit 830 may include various input devices capable of receiving user input such as a touch screen, an external button, a mouse, a keyboard, and a trackball.

The sensing unit 850 compares the position of the predetermined point with respect to the screen and the position of the content area included in the web page. In addition, the sensing unit 850 may sense the moving direction of the moving web page according to the scroll input of the user.

The control unit 770 changes the size of the content area according to the scroll input of the user based on the position comparison result of the sensing unit 850. [ If the moving direction of the web page is the first direction, the control unit 770 gradually increases the size of the content area according to the scroll input of the user, and when the moving direction of the web page is the second direction, Accordingly, the size of the content area can be gradually reduced. The control unit 770 may change the content image included in the content area while changing the size of the content area.

FIG. 9 is a flowchart illustrating a procedure of a web page providing method according to another embodiment of the present invention, which describes an operation performed by the web server 130. FIG.

In step S910, the web server 130 receives a request of the terminal device 110 for the web page. The web server 130 may receive a request for a web page from the terminal device 110 connected through the network 10 shown in Fig.

In step S920, the web server 130 transmits the web page to the terminal device 110. [

When the web page is displayed on the screen of the terminal device 110, the web page is displayed on the scroll input of the user on the basis of the comparison result between the position of the predetermined point with respect to the screen and the position of the content area included in the web page And controls the terminal device 110 to change the size of the content area. In addition, the web page gradually increases the size of the content area when the moving direction of the moving web page is the first direction according to the scroll input of the user, and when the moving direction of the web page is the second direction, The terminal device 110 can be controlled to gradually decrease the size.

Also, as the size of the content area is changed, the web page can control the terminal device 110 to change the content image included in the content area. The web page may also include information about how to modify the content image.

In addition, the web page may control the terminal device 110 to change the size of the content area when the relation between the position of the predetermined point and the position of the content area corresponds to a specific relationship with the screen.

10 is a block diagram showing a configuration of a web server 1000 according to another embodiment of the present invention.

10, a web server 1000 according to another embodiment of the present invention includes a storage unit 1010, a communication unit 1030, and a control unit 1050, and further includes a billing unit 1070 can do.

The control unit 1050 controls operations of the storage unit 1010 and the communication unit 1030. The control unit 1050 may be a microprocessor.

The storage unit 1010 stores a web page. The web page may be received from another external server, or may be generated by the web page creators and stored in the web server 1000. Or the web page may be automatically generated by the web server 1000 and stored in the storage unit 1010. [

The communication unit 1030 receives a request for the web page from the terminal device 110 and transmits the web page to the terminal device 110 at the request of the terminal device 110. [

The billing unit 1050 determines the billing amount for the advertisers according to the information received by the communication unit 1030. [ The charging unit 1050 may be configured to determine the number of times the content area is output by the plurality of terminal devices 110, the number of times the content area is selected by the user of the plurality of terminal devices 110, The billing amount for the advertiser may be determined based on at least one of the displayed time and the size of the content area displayed in the plurality of terminal devices 110. [

The web page may include a command or a script for controlling the operation of the terminal device 110. When a web page is displayed on the screen of the terminal device 110, the web page displays, based on the comparison result between the position of the predetermined point on the screen of the terminal device 110 and the position of the content area included in the web page, It is possible to control the terminal device to change the size of the content area according to the scroll input of the terminal.

Also, the web page can control the terminal device 110 to change the size of the content area included in the web page, based on the moving direction of the moving web page according to the scroll input of the user. The contents of the control of the terminal device 110 by the web page have been described above, and a detailed description thereof will be omitted.

The above-described embodiments of the present invention can be embodied in a general-purpose digital computer that can be embodied as a program that can be executed by a computer and operates the program using a computer-readable recording medium.

The computer readable recording medium may be a magnetic storage medium such as a ROM, a floppy disk, a hard disk, etc., an optical reading medium such as a CD-ROM or a DVD and a carrier wave such as the Internet Lt; / RTI > transmission).

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

110, 800: terminal device
130, 1000: Web server
810:
830: User input receiver
850:
870:
1010:
1030:
1050:
1070:

Claims (20)

A method for displaying a web page by a terminal device,
Displaying a web page on a screen;
Comparing a position of a predetermined first point with respect to the screen and a position of a content area included in the web page; And
And changing a size of the content area according to a scroll input of a user based on the comparison result.
The method according to claim 1,
Wherein the step of changing the size of the content area comprises:
And changing a content image included in the content area while changing a size of the content area.
The method according to claim 1,
Wherein the step of changing the size of the content area comprises:
If the moving direction of the web page according to the scroll input is the first direction, the size of the content area is gradually increased, and when the moving direction of the web page is the second direction, the size of the content area is gradually decreased And displaying the web page on the display unit.
The method according to claim 1,
Wherein the step of changing the size of the content area comprises:
And changing the size of the content area when one end of the content area is located above or below the first point.
5. The method of claim 4,
Wherein the step of changing the size of the content area comprises:
Changing the size of the content area when the lower end of the content area is located above the first point and the upper end of the content area is located below a second point located above the first point, And displaying the web page.
6. The method of claim 5,
Wherein the step of changing the size of the content area comprises:
When the lower end of the content area is located above the first point and the upper end of the content area is located below the second point and the moving direction of the web page is the first direction, Gradually increasing the size of the content area when the moving direction of the web page is the second direction; And
Wherein the content area has a lower end positioned above the second point and an upper end of the content area positioned below a third point located above the second point, , Gradually decreasing the size of the content area, and gradually increasing the size of the content area when the moving direction of the web page is the second direction.
The method according to claim 1,
Wherein the first point includes a first area preset for the screen,
Wherein the step of changing the size of the content area comprises:
And changing the size of the content area when the content area is included in the first area.
8. The method of claim 7,
Wherein the step of changing the size of the content area comprises:
If the moving direction of the web page is the first direction in a state where the content area is included in the first area, the size of the content area is gradually increased, and when the moving direction of the web page is the second direction , Gradually reducing the size of the content area; And
When the moving direction of the web page is the first direction, in a state where the content area is included in a second area located above the first area, the size of the content area is gradually reduced, And gradually increasing the size of the content area when the moving direction is the second direction.
The method according to claim 1,
Wherein the step of changing the size of the content area comprises:
Displaying the predetermined one of the image objects included in the content area in the content area of the second size while reducing the content area of the first size to a second size smaller than the first size And displaying the web page.
The method according to claim 1,
Wherein the step of changing the size of the content area comprises:
The method comprising: expanding a content area of a first size to a second size larger than the first size while additionally including the preset image objects in the content area of the second size; .
The method according to claim 1,
Wherein the content area comprises:
And displaying the web page on the display unit.
The method according to claim 1,
The web page display method includes:
When the content area of the first size including the first advertisement content is changed to a second size, the step of including the second advertisement content in the content area of the second size instead of the first advertisement content To display the web page.
A computer-readable recording medium having recorded thereon a program for executing the web page display method according to any one of claims 1 to 12.
A display unit for displaying a web page on a screen;
A sensing unit for comparing a position of a predetermined first point with respect to the screen and a position of a content area included in the web page; And
And a controller for changing the size of the content area according to a scroll input of the user based on the comparison result.
A method for providing a web page by a web server,
Receiving a request for a web page from a terminal device; And
And providing the web page to the terminal device upon request of the terminal device,
The web page includes:
Wherein when the web page is displayed on the screen of the terminal device, based on a result of comparison between a position of a first point preset for the screen and a position of a content area included in the web page, And changing the size of the content area.
16. The method of claim 15,
The web page includes:
And changing a content image included in the content area while changing a size of the content area.
16. The method of claim 15,
The web page includes:
If the moving direction of the web page according to the scroll input is the first direction, the size of the content area is gradually increased, and when the moving direction of the web page is the second direction, the size of the content area is gradually decreased To the web page.
16. The method of claim 15,
The web page providing method includes:
Information indicating that the content area is selected by the user, information on a time when the content area is displayed on the screen of the terminal device, and information indicating that the content area is displayed on the screen of the terminal device, Receiving at least one of information on the size of the terminal from the terminal apparatus; And
Further comprising: determining a billing amount for an advertiser corresponding to the content area based on the received information.
A computer-readable recording medium having recorded thereon a program for executing the web page providing method according to any one of claims 15 to 18.
A storage unit for storing a web page; And
And a communication unit for providing the stored web page to the terminal according to a request of the terminal apparatus,
The web page includes:
Wherein when the web page is displayed on the screen of the terminal device, based on a result of comparison between a position of a first point preset for the screen and a position of a content area included in the web page, And changes the size of the content area.
KR1020140125222A 2014-09-19 2014-09-19 Terminal apparatus and method for showing web page by terminal apparatus, and web server and method for providing web page by web server KR101647359B1 (en)

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PCT/KR2015/009111 WO2016043449A1 (en) 2014-09-19 2015-08-31 Terminal device and web page display method using same, and web server and web page providing method using same

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