WO2016043449A1

WO2016043449A1 - Terminal device and web page display method using same, and web server and web page providing method using same

Info

Publication number: WO2016043449A1
Application number: PCT/KR2015/009111
Authority: WO
Inventors: 황세일; 박철오; 전동호; 이유준; 황주안; 김보현; 김성미; 정선영
Original assignee: 네이버 주식회사
Priority date: 2014-09-19
Filing date: 2015-08-31
Publication date: 2016-03-24
Also published as: KR20160034110A; KR101647359B1

Abstract

A method for displaying a web page by a terminal device is disclosed. A method for displaying a web page according to an embodiment of the present invention comprises the steps of: displaying a web page on a screen; comparing the position of a first point predetermined for the screen and the position of a content area included in the web page; and changing the size of the content area according to a scrolling input from a user on the basis of a result of the comparison.

Description

A terminal device and a web page display method thereof, and a web server and a web page providing method

The present invention relates to a terminal device, a web page display method thereof, and a web server and a web page providing method thereof.

As the access to the network through the mobile terminal and the mobile terminal becomes active, companies operating a web server provide various services to the user through a web page transmitted to the user terminal.

For example, portal site companies provide users with various information such as weather, dictionaries, performances, trips, movies, etc., and at the same time, provide users with advertisement information for inducing users to purchase goods or services. The user can search for specific information through the web page at any time, and can easily and simply obtain the information he / she wants.

Currently, most companies provide users with a variety of information included in web pages with similar platforms, and users are very familiar with the platform of web pages provided by various companies. Even the user's attention can be difficult.

Therefore, there is a need for an effective way to include specific information in a web page and attract user's attention to it.

According to an embodiment of the present invention, a terminal device, a web page display method, and a web server and a web page providing method according to an embodiment of the present invention provide specific information to a user using a user interface (UI) that can focus the user's attention. It aims to provide.

In addition, the terminal device and the web page display method and the web server and the web page providing method according to an embodiment of the present invention aims to improve the advertising effect on the advertising content.

In addition, the terminal device and the web page display method, and the web server and the web page providing method according to an embodiment of the present invention is to improve the advertising profitability of the advertising companies.

According to an embodiment of the present invention, a terminal device, a web page display method, and a web server and a web page providing method according to an embodiment of the present invention provide specific information to a user using a user interface (UI) that can focus the user's attention. Can provide.

According to an embodiment of the present invention, a terminal device, a method of displaying a web page, and a method of providing a web page by the web server and the method of providing a web page, do not reduce the user's convenience by naturally exposing an additional content area to the user's web page scrolling process. Ads can be provided without the need.

In addition, the terminal apparatus according to an embodiment of the present invention, a method of displaying a web page by the same, and a method of providing a web page by the web server and the same may improve an advertisement effect on advertisement content.

In addition, the terminal device and the web page display method, and the web server and the web page providing method according to an embodiment of the present invention can improve the advertising profitability of the advertising companies.

1 is a diagram illustrating a terminal device and a web server according to an exemplary embodiment of the present invention.

2 is a diagram illustrating a procedure of a web page display method according to an embodiment of the present invention.

3 is a diagram showing a specific procedure of a web page display method according to another embodiment of the present invention.

4A to 4C are diagrams for describing a positional relationship between a content area and a preset point on a screen.

5A and 5B are diagrams for describing a positional relationship between a content area and a preset point on a screen.

6A through 6C are diagrams illustrating content areas whose sizes change as a web page moves.

7A to 7C are diagrams illustrating content areas whose sizes change as a web page moves.

8 is a block diagram illustrating a configuration of a terminal device according to another embodiment of the present invention.

9 is a flowchart illustrating a method of providing a web page according to another embodiment of the present invention.

10 is a block diagram showing the configuration of a web server according to another embodiment of the present invention.

Web page display method according to an embodiment of the present invention,

A method of displaying a web page by a terminal device, the method comprising: displaying a web page on a screen; Comparing a position of a first point preset with respect to the screen with a position of a content area included in the web page; And changing the size of the content area according to a scroll input of a user based on the comparison result.

Terminal device according to another embodiment of the present invention,

A display unit displaying a web page on a screen; A sensing unit comparing a position of a first point preset with respect to the screen with a position of a content area included in the web page; And a controller configured to change the size of the content area according to a scroll input of a user based on the comparison result.

Web page providing method according to another embodiment of the present invention,

A method of providing a web page by a web server, the method comprising: receiving a request for a web page from a terminal device; And providing the web page to the terminal device according to a request of the terminal device, wherein the web page is a first point preset for the screen when the web page is displayed on the screen of the terminal device. The size of the content area may be changed according to a scroll input of the user, based on a result of the comparison between the location of the and the location of the content area included in the web page.

Web server according to another embodiment of the present invention,

A storage unit for storing a web page; And a communication unit configured to provide the stored web page to the terminal device according to a request of the terminal device, wherein the web page is a first point preset for the screen when the web page is displayed on the screen of the terminal device. The size of the content area may be changed according to a scroll input of the user, based on a result of the comparison between the location of the and the location of the content area included in the web page.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be implemented in various different forms, and only the embodiments make the disclosure of the present invention complete, and the general knowledge in the art to which the present invention belongs. It is provided to fully inform the person having the scope of the invention, which is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

The term 'part' used in this embodiment refers to a hardware component such as software, FPGA, or ASIC, and 'part' plays a role. But wealth is not limited to software or hardware. The 'unit' may be configured to be in an addressable storage medium or may be configured to play one or more processors. Thus, as an example, a 'part' may include components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, procedures, Subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. The functionality provided within the components and 'parts' may be combined into a smaller number of components and 'parts' or further separated into additional components and 'parts'.

1 is a diagram illustrating a terminal device 110 and a web server 130 according to an embodiment of the present invention.

As shown in FIG. 1, the terminal device 110 and the web server 130 are connected to each other through a network 10. The network 10 may include a wired network and a wireless network, for example, a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN), or the like. It can include a variety of networks. The network 10 may also include a known World Wide Web (WWW). However, the network 10 according to the present invention is not limited to the networks listed above, and may include at least a part of a known wireless data network, a known telephone network, and a known wired / wireless television network.

The terminal device 110 requests a web page from the web server 130 and displays a web page transmitted from the web server 130 through a predetermined application such as a web browser on the screen. The terminal device 110 may receive a web page from the web server 130 based on the address of the web page input by the user.

Although FIG. 1 illustrates a smartphone as a terminal device 110, the terminal device 110 according to an embodiment of the present invention connects to a network 10 as well as a smartphone and connects to a web from a web server 130. Various types of terminal devices 110 may be included, such as a desktop computer, a notebook computer, a PDA, a web pad, and a tablet PC capable of receiving a page.

When the request of the terminal device 110 for the web page is received, the web server 130 transmits the web page to the terminal device 110. The web page transmitted to the terminal device 110 may control the operation of the terminal device 110. In other words, the web page may include a command or a script for controlling the terminal device 110.

The terminal device 110 according to an embodiment of the present invention may change the size of the content area included in the web page when the web page moves according to a user's scroll input for the web page displayed on the screen. Accordingly, the user may focus more on the information included in the content area. A detailed operation of the terminal device 110 according to an embodiment of the present invention will be described with reference to FIG. 2.

In operation S210, the terminal device 110 displays a web page on the screen of the terminal device 110. The terminal device 110 may receive the web page from the web server 130 and display the web page on the screen of the terminal device 110 using a predetermined application.

The web page displayed on the screen by the terminal device 110 may include a content area. The content area may include information expressed in various forms such as text, image, video, and voice. For example, the content area may include advertisement content for enhancing an image of a specific company and inducing a user to purchase a product or service.

In operation S220, the terminal device 110 compares the position of the preset point with respect to the screen and the position of the content area. Information about a preset point for the screen may be preset in the terminal device 110, or corresponding information may be preset in a web page.

In operation S230, the terminal device 110 changes the size of the content area according to the scroll input of the user, based on a comparison result between the position of the preset point and the location of the content area.

For example, the terminal device 110 may change the size of the content area only when the location of the preset point and the location of the content area correspond to a specific relationship as a result of comparing the location of the preset point with the location of the content area. Can be. The specific relationship will be described later with reference to FIGS. 4 (a) to 4 (c), 5 (a) and 5 (b).

The size of the content area may be changed according to the scroll input of the user. Here, the scroll input refers to an input for moving a web page displayed on the screen up or down or left and right. When the size of the web page is larger than the screen of the terminal device 110, the user may check the entire contents of the web page by moving the web page displayed on the screen through a scroll input.

The scroll input of the user may include a touch input on the screen of the terminal device 110, for example, a user's touch input on an arbitrary point on the screen, and a drag input in an arbitrary direction. Alternatively, the scroll input may include an input using an external input device such as a mouse or a keyboard, an input to an external button of the terminal device 110, or the like. The terminal device 110 detects a moving direction of the web page, that is, whether the web page moves upward, downward, leftward, or rightward, according to a user's scroll input. Can be.

The terminal device 110 may change the content image included in the content area while changing the size of the content area. For example, the terminal device 110 may include a specific image element in the content area, remove some of the image elements included in the content area, or change an image element included in the content area while changing the size of the content area. By changing all or part of them to another image element, the content image can be changed.

According to an embodiment of the present invention, the size of the content area including the specific information may be changed based on the scroll input of the user, thereby focusing the user's attention on the content area. In addition, according to an embodiment of the present invention, by including the advertising content in the content area, it is possible to improve the advertising effect.

Meanwhile, when the content area including the advertisement content is displayed on the screen of the terminal device 110, the terminal device 110 may provide information necessary for determining a billing amount for the advertiser (web server). 130).

For example, when the advertisement content is displayed on the screen of the terminal device 110, the terminal device 110 may inform that the advertisement content is displayed on the screen of the terminal device 110, and touch the advertisement content displayed on the screen. Or at least one of information indicating that the user is selected by the user by clicking, information on the time at which the advertisement content is exposed to the user, and information about the size of the advertisement content area displayed on the screen to the web server 130. The web server 130 may determine the billed amount for the advertiser based on the information transmitted from the various terminal devices 110.

3 is a diagram showing a specific procedure of a web page display method according to another embodiment of the present invention. The steps of some of the steps shown in FIG. 3 may be omitted, the order may be changed, and the specific steps may be added without departing from the spirit of the present invention.

First, in step S310, the terminal device 110 receives a web page from the web server 130. The terminal device 110 may request a web page corresponding to the address input by the user to the web server 130 through a predetermined application, and receive the web page from the web server 130.

In operation S320, the terminal device 110 displays a web page on the screen of the terminal device 110 using a predetermined application.

In operation S330, the terminal device 110 compares a location of a preset point with respect to the screen and a location of a content area included in a web page. There may be a plurality of preset points for the screen, and the point may include an area set for the screen.

As a result of comparing the position of the preset point with the position of the content area, the terminal device 110 may perform operations S340, S350, and S360 below only when the position of the preset point and the position of the content area correspond to a specific relationship. Can be performed.

In operation S340, the terminal device 110 detects a moving direction of the web page moving according to the scroll input of the user. In general, when the user scrolls upward, the web page moves upwards according to the user's scroll input, and conversely, when the user scrolls downward, the webpage is moved to the user's scroll input. To the lower direction.

In operation S350, the terminal device 110 changes the size of the content area according to the moving direction of the web page.

When the moving direction of the web page according to the scroll input is the first direction, the terminal device 110 gradually increases the size of the content area, and when the moving direction of the web page is the second direction opposite to the first direction. As a result, the size of the content area may be gradually reduced.

In operation S360, as the size of the content area is changed, the terminal device 110 changes the content image included in the content area.

As described above, the terminal device 110 may change the size of the content area according to the scroll input of the user when the location of the content area and the location of the preset point with respect to the screen have a specific relationship.

As an example, as shown in FIG. 4A, when the terminal 442 or 444 of the content area 440 is located above or below the first point 410, The size of the content area 440 may be changed. 4A illustrates a straight line as the first point 410, which is merely an example, and the first point 410 may include one point set on the screen. When the terminal device 110 changes the size of the content area 440 according to a scroll input of the user, the terminal device 110 may change the size of the content area 44 only up to a preset size.

As another example, as illustrated in FIG. 4B, the terminal device 110 has a lower end 442 of the content area 440 located above the first point 410, and an upper end of the content area 440. When 444 is located below the second point 420 located above the first point 410, the size of the content area may be changed. For example, the first point 410 may mean the lower 5% boundary of the screen, and the second point 420 may mean the upper 5% boundary of the screen.

As another example, as shown in FIG. 4 (c), three points on the screen of the terminal device 110, that is, the first point 410, the second point 420, and the third point 430. ) May be set. In this case, the terminal device 110 has a lower end 442 of the content area 440 above the first point 410, and an upper end 444 of the content area 440 below the second point 420. When located, the size of the content area can be changed. In addition, the terminal device 110 has a lower end 442 of the content area 440 above the second point 420, and an upper end 444 of the content area 440 below the third point 430. When located, the size of the content area can be changed. This is to set the range in which the size of the content area is changed to two. By changing the size of the content area 440 in two different ways within the two ranges, the user's attention can be further improved.

For example, in the terminal device 110, the lower end 442 of the content area 440 is located above the first point 410, and the upper end 444 of the content area 440 is located above the second point 420. In the lower state, when the moving direction of the web page is the first direction, the size of the content area 440 is gradually increased, and the lower end 442 of the content area 440 is higher than the second point 420. In the state where the top 444 of the content area 440 is located below the third point 430 and the moving direction of the web page is the first direction, the size of the content area 440 is gradually decreased. You can. According to an exemplary embodiment, three or more ranges may be set on the screen of the terminal device 110 to change the size of the content area 440 in each range.

The preset point for the screen may include a preset area for the screen, and the position and size of the preset area may be changed by the user.

For example, as illustrated in FIG. 5A, when the content area 440 is included in the first area 510, the terminal device 110 may change the size of the content area 440.

Whether the content area 440 is included in the first area 510 may be determined in various ways. In detail, when only the bottom 442 of the content area 440 is included in the first area 510, it may be determined that the content area 440 is included in the first area 510 or the content area. It may be determined that the content area 440 is included in the first area 510 when only the upper end 444 of 440 is included in the first area 510. Alternatively, the bottom 442 of the content area 440 is positioned above the bottom of the first area 510, and the top 444 of the content area 440 is located below the top of the first area 510. In some cases, the content area 440 may be determined to be included in the first area 510.

As shown in FIG. 5B, at least two preset areas may be set for the screen. When the content area 440 is included in the first area 510, the terminal device 110 changes the size of the content area 440 and includes the content area 440 in the second area 520. The size of the content area 440 may be changed. By changing the size of the content area 440 in the two

areas

510 and 520 in different ways, the user's attention can be further improved.

For example, when the content area 440 is included in the first area 510 and the moving direction of the web page is the first direction, the terminal device 110 gradually increases the size of the content area 440. When the content area 440 is included in the second area 520 and the moving direction of the web page is the first direction, the size of the content area 440 may be gradually decreased. In some embodiments, three or more areas may be set on the screen of the terminal device 110 to change the size of the content area 440 in each of the corresponding areas.

6C through 6C and 7A through 7C are diagrams illustrating a content area whose size changes as a web page moves.

6A to 6C are diagrams illustrating a process of decreasing the size of a content area, for example. 6A shows a content area 640 of a first size, and FIG. 6C shows a content area 640 of a second size smaller than the first size. When the content area 640 of the first size is located at the bottom of the screen, when the web page 610 is moved upward by the user's scroll input, the terminal device 110 displays the content area 640 of the first size. ) Can be reduced gradually to a second size smaller than the first size.

The terminal device 110 may change or delete some of the image objects included in the content area 640 of the first size or add a new image object to display in the content area 640 of the second size. For example, only a predetermined image object in the content area 640 of the first size may be displayed in the content area 640 of the second size and the rest may be deleted. 6A to 6C, as the web page 610 is moved upward, the content area 640 of the first size gradually decreases and is changed to the content area 640 of the second size, and the first size. Only some image objects among the image objects included in the content area 640 may be displayed in the content area 640 having the second size.

In addition, when the second sized content area 640 is positioned at the top of the screen, when the web page 610 moves downward by the user's scroll input, the terminal device 110 may move to the second sized content area. 640 may be gradually enlarged to the content area 640 of the first size larger than the second size.

7A to 7C are diagrams illustrating a process of increasing the size of a content area, for example. FIG. 7A illustrates a content area 740 having a second size, and FIG. 7C illustrates a content area 740 having a first size larger than the second size. When the content area 740 of the second size shown in FIG. 7A is located at the bottom of the screen, when the web page 710 moves upward by the user's scroll input, the terminal device 110 is of the second size. The content area 740 may be gradually enlarged to the content area 740 having a first size larger than the second size. At the same time, the terminal device 110 changes or deletes an image object included in the content area 740 of the first size, or sets a preset image object that is not included in the content area 740 of the second size. It may be included in the content area 740 of the display. 7A to 7C, as the web page 710 moves upward, the content area 740 of the second size is gradually changed to the content area 740 of the first size, and the size of the second size is increased. It can be seen that image objects not included in the content area 740 are included in the content area 740 of the first size.

If the content area 740 of the first size is located at the top of the screen, when the web page 710 moves downward by the user's scroll input, the terminal device 110 moves to the content area of the first size. 740 may be reduced to a content area 740 of a second size smaller than the first size.

6A to 6C and 7A to 7C illustrate that only advertisement content of the same company is displayed while changing the size of the content area, but the terminal device 110 according to an embodiment of the present invention provides content. When the area is changed from the first size to the second size, or when the area is changed from the second size to the first size, advertisement content of two or more companies may be included in the content area and displayed. For example, when the content area is the first size, the first advertisement content of the company A may be included, and when the content area is the second size, the second advertisement content of the B company different from the A company may be included. Accordingly, a company operating the web server 130 may sell one area to two or more companies as an advertisement area, thereby improving advertisement profitability.

The web page display method according to the embodiment of the present invention described above specifically, for example, when the web page is moved upward in response to a user's scroll input, the content area of the maximized area is moved from the bottom of the screen. The size is gradually reduced from the point when the bottom of the content area reaches a predetermined position (for example, the first point) at the bottom of the screen. If the web page continues to move and the top of the content area reaches a certain position (for example, a second point) at the top of the screen, the size change of the content area is terminated, and the size of the content area is minimized. The movement continues.

On the contrary, when the web page is scrolled downward according to the user's scroll input, the content of the minimized area descends from the top of the screen, and the top of the content area is positioned at a certain position (for example, the second point of the screen). ), The size gradually increases. If the web page continues to move and the bottom of the content area reaches a certain position (for example, the first point) at the bottom of the screen, the size change of the content area ends, and the web page moves with the size of the content area maximized. This lasts.

The change in the size of the content area may be enlarged or reduced according to the initial size of the content area displayed in the web page or a preset option.

8 is a block diagram illustrating a configuration of a terminal device 800 according to another embodiment of the present invention.

Referring to FIG. 8, the terminal device 800 according to another embodiment of the present invention may include a display unit 810, a user input receiver 830, a detector 850, and a controller 870.

The display unit 810 displays a web page on the screen. The predetermined application stored in the terminal device 800 may display a web page received from the web server 130 on the screen.

The user input receiver 830 receives a scroll input of the user for the web page. The user input receiver 830 may include various input devices capable of receiving a user input, such as a touch screen, an external button, a mouse, a keyboard, and a trackball.

The sensor 850 compares the position of the preset point with respect to the screen and the position of the content area included in the web page. In addition, the detector 850 may detect a moving direction of a web page moving according to a user's scroll input.

The controller 770 changes the size of the content area according to the scroll input of the user based on the position comparison result of the sensor 850. If the moving direction of the web page is the first direction, the controller 770 gradually increases the size of the content area according to the scroll input of the user, and if the moving direction of the web page is the second direction, Accordingly, the size of the content area may be gradually reduced. The controller 770 may change the content image included in the content area while changing the size of the content area.

9 is a diagram illustrating a procedure of a web page providing method according to another exemplary embodiment of the present invention, and describes an operation performed by the web server 130.

In operation S910, the web server 130 receives a request of the terminal device 110 for a web page. The web server 130 may receive a request for a web page from the terminal device 110 connected through the network 10 shown in FIG. 1.

In operation S920, the web server 130 transmits the web page to the terminal device 110.

When the web page is displayed on the screen of the terminal device 110, the web page is based on a scroll input of the user based on a comparison result between a position of a preset point for the screen and a position of a content area included in the web page. Accordingly, the terminal device 110 is controlled to change the size of the content area. In addition, the web page gradually increases the size of the content area when the moving direction of the web page moving according to the scroll input of the user is the first direction, and when the moving direction of the web page is the second direction, The terminal device 110 may be controlled to gradually reduce the size.

In addition, as the size of the content area is changed, the web page may control the terminal device 110 to change the content image included in the content area. In addition, the web page may include information on how to change the content image.

In addition, the web page may control the terminal device 110 to change the size of the content area when the relationship between the position of the preset point on the screen and the location of the content area corresponds to a specific relationship.

10 is a block diagram showing the configuration of a web server 1000 according to another embodiment of the present invention.

Referring to FIG. 10, the web server 1000 according to another embodiment of the present invention includes a storage unit 1010, a communication unit 1030, and a controller 1050, and further includes a charging unit 1070. can do.

First, the controller 1050 may control operations of the storage 1010 and the communication unit 1030, and the controller 1050 may be configured as a microprocessor.

The storage unit 1010 stores a web page. The web page may be received from another server externally, or may be generated by the web page creators and stored in the web server 1000. Alternatively, the web page may be automatically generated by the web server 1000 and stored in the storage 1010.

The communication unit 1030 receives a request of the terminal device 110 for the web page, and transmits the web page to the terminal device 110 according to the request of the terminal device 110.

The billing unit 1050 determines the billing amount for the advertisers according to the information received by the communication unit 1030. The charging unit 1050 may include the number of times the content area is output by the various terminal devices 110, the number of times the content area is selected by the user of the various terminal devices 110, and the content area in the various terminal devices 110. The billing price for the advertiser may be determined based on at least one of the displayed time and the size of the content area displayed on the various terminal devices 110.

The web page may include a command or a script for controlling the operation of the terminal device 110. When a web page is displayed on the screen of the terminal device 110, the web page is based on a comparison result between a location of a preset point with respect to the screen of the terminal device 110 and a location of a content area included in the web page. The terminal device may be controlled to change the size of the content area according to the scroll input of.

In addition, the web page may control the terminal device 110 to change the size of the content area included in the web page based on the moving direction of the web page moving according to the scroll input of the user. Since the content of the web page controlling the terminal device 110 has been described above, a detailed description thereof will be omitted.

Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed in a computer, and can be implemented in a general-purpose digital computer that operates the program using a computer-readable recording medium.

The computer-readable recording medium may be a magnetic storage medium (for example, a ROM, a floppy disk, a hard disk, etc.), an optical reading medium (for example, a CD-ROM, a DVD, etc.) and a carrier wave (for example, the Internet). Storage medium).

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. You will understand that. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

Claims

In the web page display method by the terminal device,

Displaying a web page on a screen;

Comparing a position of a first point preset with respect to the screen with a position of a content area included in the web page; And

And changing the size of the content area according to a scroll input of a user based on the comparison result.
The method of claim 1,

Changing the size of the content area,

And changing the size of the content area, changing the content image included in the content area.
The method of claim 1,

Changing the size of the content area,

When the direction of movement of the web page according to the scroll input is the first direction, the size of the content area is gradually increased, and when the direction of movement of the web page is the second direction, the size of the content area is gradually decreased. Web page display method comprising the step of making.
The method of claim 1,

Changing the size of the content area,

And changing the size of the content area when one end of the content area is located above or below the first point.
The method of claim 4, wherein

Changing the size of the content area,

Changing the size of the content area when the lower end of the content area is located above the first point and the upper end of the content area is located below the second point located above the first point. Web page display method comprising a.
The method of claim 5,

Changing the size of the content area,

When the bottom of the content area is located above the first point and the top of the content area is located below the second point, the moving direction of the web page is the first direction, the size of the content area Gradually increasing the value and gradually decreasing the size of the content area when the moving direction of the web page is the second direction; And

The movement direction of the web page is in a first direction while a lower end of the content area is located above the second point and an upper end of the content area is located below a third point located above the second point. And gradually decreasing the size of the content area, and gradually increasing the size of the content area when the moving direction of the web page is the second direction.
The method of claim 1,

The first point includes a first area preset for the screen,

Changing the size of the content area,

If the content area is included in the first area, changing the size of the content area.
The method of claim 7, wherein

Changing the size of the content area,

When the content area is included in the first area, when the moving direction of the web page is the first direction, the size of the content area is gradually increased, and the moving direction of the web page is the second direction Gradually reducing the size of the content area; And

In the state where the content area is included in the second area located above the first area, when the moving direction of the web page is the first direction, the size of the content area is gradually reduced, and And gradually increasing the size of the content area when the moving direction is the second direction.
The method of claim 1,

Changing the size of the content area,

Reducing the content area of the first size to a second size smaller than the first size, and displaying only a predetermined image object among the image objects included in the content area in the content area of the second size; Web page display method characterized in that.
The method of claim 1,

Changing the size of the content area,

And expanding the content area of the first size to a second size larger than the first size and additionally including preset image objects in the content area of the second size. .
The method of claim 1,

The content area,

Web page display method comprising the advertising content.
The method of claim 1,

The web page display method,

If the content area of the first size including the first advertisement content is changed to the second size, including the second advertisement content in the content area of the second size instead of the first advertisement content. How to display web pages.
A computer-readable recording medium having recorded thereon a program for executing the method for displaying a web page according to any one of claims 1 to 12.
A display unit displaying a web page on a screen;

A sensing unit comparing a position of a first point preset with respect to the screen with a position of a content area included in the web page; And

And a controller configured to change the size of the content area according to a scroll input of a user based on the comparison result.
In the web page providing method by a web server,

Receiving a request for a web page from a terminal device; And

Providing the web page to the terminal device at the request of the terminal device;

The web page,

When the web page is displayed on the screen of the terminal device, the web page is displayed according to a scroll input of the user based on a comparison result between a position of a first point preset for the screen and a position of a content area included in the web page. Method for providing a web page, characterized in that for changing the size of the content area.
The method of claim 15,

The web page,

And changing a size of the content area while changing a content image included in the content area.
The method of claim 15,

The web page,

When the direction of movement of the web page according to the scroll input is the first direction, the size of the content area is gradually increased, and when the direction of movement of the web page is the second direction, the size of the content area is gradually decreased. Web page providing method, characterized in that the.
The method of claim 15,

The web page providing method,

Information indicating that the content area is displayed on the screen of the terminal device, information indicating that the content area is selected by the user, information on a time when the content area is displayed on the screen of the terminal device, and the content area. Receiving at least one of information on a size of the terminal device; And

And determining the billed amount for the advertiser corresponding to the content area based on the received information.
A computer-readable recording medium having recorded thereon a program for executing the method for providing a web page according to any one of claims 15 to 18.
A storage unit for storing a web page; And

A communication unit for providing the stored web page to the terminal device at the request of the terminal device,

The web page,

When the web page is displayed on the screen of the terminal device, the web page is displayed according to a scroll input of the user based on a comparison result between a position of a first point preset for the screen and a position of a content area included in the web page. And change the size of the content area.