KR20160032648A - Apparatus and method for processing interest information using electronic information label - Google Patents

Apparatus and method for processing interest information using electronic information label Download PDF

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Publication number
KR20160032648A
KR20160032648A KR1020140129643A KR20140129643A KR20160032648A KR 20160032648 A KR20160032648 A KR 20160032648A KR 1020140129643 A KR1020140129643 A KR 1020140129643A KR 20140129643 A KR20140129643 A KR 20140129643A KR 20160032648 A KR20160032648 A KR 20160032648A
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South Korea
Prior art keywords
information
tagging
processing
interest
product
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KR1020140129643A
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Korean (ko)
Inventor
이현석
원종철
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삼성전기주식회사
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Publication of KR20160032648A publication Critical patent/KR20160032648A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/067—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components
    • G06K19/07—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips
    • G06K19/0723—Record carriers with conductive marks, printed circuits or semiconductor circuit elements, e.g. credit or identity cards also with resonating or responding marks without active components with integrated circuit chips the record carrier comprising an arrangement for non-contact communication, e.g. wireless communication circuits on transponder cards, non-contact smart cards or RFIDs
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0217—Discounts or incentives, e.g. coupons or rebates involving input on products or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Item investigation

Abstract

Computing technology is disclosed. In particular, technology for collecting and processing information on product in which a customer is interested before buying a product in the sale of products is disclosed. An apparatus for processing information of interest using an electronic label according to an embodiment comprises: a tagging information collecting unit which receives and collects tagging information from a plurality of portable terminals connected to a network; an information processing unit which processes the tagging information, collected by the tagging information collecting unit, according to a corresponding purpose to generate information of interest; and a processed information providing unit which provides the information of interest, generated by the information processing unit, to the outside.

Description

[0001] APPARATUS AND METHOD FOR PROCESSING INTEREST INFORMATION USING ELECTRONIC INFORMATION LABEL [0002]

Disclosed is a technology for collecting and processing information on interest in a computing technology, specifically, a commodity that a customer sees before a purchase point of a commodity in a commodity sale.

An electronic information label (EIL) is an electronic device that replaces a paper label that displays product information (e.g., product name, price, origin, etc.) on a merchandise shelf in a store . The electronic label communicates with the server via a repeater. The electronic labels managed through the same repeater can form one group, the electronic labels are divided into a plurality of groups, and information is managed for each group. In order to reduce the power consumption of the electronic label supplied from the battery, the electronic label maintains a sleep state except for a wakeup period required for updating the information. Often, the display uses an electronic paper display (EPD) to maintain information display even when no power is supplied. During the wakeup period, the electronic label listens to the communication from the server and receives, stores and displays the data when there is data to be received from the server. This data includes product information.

On the other hand, online stores such as internet shopping malls are providing various kinds of services to the customers who are members, and collecting and utilizing the information generated when customers use the online stores in terms of customer management. For example, by collecting or monitoring interest information of a specific product of a customer through functions such as registering a specific product as a product of interest, and pouring the product, the customer can utilize the information as a product marketing or the like. However, in the offline store, it is difficult to collect or monitor the interest information of the customer's products.

The proposed invention aims to continuously manage the interest information of the customer in the offline store.

Furthermore, it aims to increase sales by utilizing information of interest of customers' products managed in the offline store in the online store.

Further, the proposed invention is intended to further promote activities of providing information of interest to customers' products.

According to an aspect of the present invention, a customer who finds an item of interest in a store tags an electronic label using a mobile terminal. The portable terminal is connected to the electronic label by near field wireless communication, and the portable terminal generates tagging information from the received information. The mobile terminal transmits the generated tagging information to the service server. The service server generates interest information by processing the received tagging information in accordance with the usage.

According to another aspect, the tagging information may include feedback information entered by the customer.

According to another aspect, the collected tagging information can be analyzed according to a predetermined analysis standard. At this time, the analysis standard may include at least one of product, store, region, day, date, time, customer's age, sex, region, season.

According to another aspect, it is possible to analyze the correlation of sales results using the result of analyzing the collected tagging information according to a predetermined analysis standard and the sales performance information of the product.

According to another aspect, the generated interest information is traded, and the transaction revenues can be processed to be distributed to customers of the tagged mobile terminal. At this time, the generated interest information can be sold to at least one of a merchandise maker, a merchandise distributor, and a merchandise seller.

According to another aspect, the revenue can be distributed to the customer who provided the feedback information.

According to another aspect, a mileage can be given to a customer of a tagged mobile terminal.

According to the proposed invention, it is possible to collect and manage information of interest of the customer in the offline store, and the interest information on the collected product can be utilized for the promotion of the product that can contribute to the sales increase. In addition, interest information on the collected goods can be utilized to develop competitive products by feeding back to product development.

Customers can conveniently manage items of interest by identifying items directly in the store and tagging electronic labels.

Further, interest information is accumulated by tagging the electronic label, and the accumulated interest information can be processed and sold as a transaction target. It is possible to activate the act of tagging the electronic label by distributing the revenue generated from the transaction of interest information to the customer who has tagged the electronic label.

FIG. 1 is a diagram showing a schematic configuration of an information processing system including an interest information processing apparatus according to an embodiment.
FIG. 2 is a diagram illustrating a scenario for using the interest information processing apparatus according to an embodiment.
FIG. 3 is a block diagram illustrating a schematic configuration of an interest information processing apparatus according to an embodiment.
4 is a view showing an example of a tagging information list collected by the tagging information collecting unit according to an embodiment.
5 is a diagram illustrating an example of a tagging information list collected by the tagging information collecting unit according to an embodiment.
FIG. 6 is a diagram illustrating an information list analyzed according to a product-specific analysis standard according to an embodiment.
FIG. 7 is a graph showing a resultant graph analyzed according to a product-specific analysis standard according to an embodiment.
FIG. 8 is a diagram illustrating an information list analyzed according to an analysis criterion according to an embodiment of the present invention.
FIG. 9 is a graph illustrating a resultant analysis result according to an analysis criterion according to an embodiment of the present invention.
10 is a view showing an information list analyzed according to a store-by-store analysis standard according to an embodiment.
FIG. 11 is a graph showing a result analysis result according to a store-by-store analysis standard according to an embodiment.
12 is a diagram illustrating an information list analyzed according to an analysis criterion according to an embodiment of the present invention.
13 is a flowchart illustrating a method of processing interest information according to an embodiment.
FIG. 14 is a flowchart illustrating a method of processing interest information according to another embodiment.
15 is a flowchart illustrating a method of processing interest information according to another embodiment.
16 is a flowchart illustrating a configuration of an interest information processing method according to an embodiment.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. These drawings and the embodiments are merely examples for explaining the invention, and the technical scope thereof is not limited or changed. It should also be appreciated that variations and modifications obvious to a person skilled in the art are possible within the scope of the technical idea of the proposed invention based on these examples.

FIG. 1 is a diagram showing a schematic configuration of an information processing system including an interest information processing apparatus according to an embodiment.

Referring to FIG. 1, an information processing system according to an aspect includes an electronic label management server 10, a repeater 20 for relaying information, an electronic label 30, and a portable terminal 60. The information processing system according to another aspect may further include a sales management server 40 and a service server 50.

The electronic label management server 10 includes electronic labels 30-1-1 and 30-1-2 that are divided into a plurality of groups and managed through the repeaters 20-1, 20-2, ..., and 20- ..., 30-1-m1, ..., 30-k-1, 30-k-2, ..., 30-k-mk. The electronic label management server 10 is connected to the repeaters 20-1, 20-2, ..., 20-k by wire, and the repeaters 20-1, 20-2, ..., And the electronic labels of the group belonging to the repeater communicate according to a protocol defined on the PHY / MAC layer according to short-range wireless communication, for example, the IEEE 802.14.4 standard.

The electronic label management server 10 provides a function of storing and distributing data for information management. Specifically, product information such as prices for products displayed on the store is stored and transmitted. Here, the electronic label management server 10 includes a product information database (Datebase) in which product information necessary for system operation and management information thereof is stored, and a middle ware (Middleware) that connects and relays external devices and databases .

The repeater 20 provides a function of relaying information between the electronic label 30 and the electronic label management server 10. Here, the repeater 20 may be connected to the electronic label management server 10 through a wired network such as Ethernet or the like and may be connected to the electronic label 30 through a wireless network such as WiFi or Zigbee communication . For example, the repeater 20 may be a WiFi access point (AP) or a Zigbee gateway.

The electronic label 30 receives product information from the electronic label management server 10 via the relay device 20 and displays it. For example, the electronic label 30 and the repeater 20 can be connected to a wireless network such as Wi-Fi, Bluetooth, or Zigbee communication. However, it is also possible to connect to a wired network if necessary. According to an aspect, the electronic label 30 includes a short-range wireless communication tag. For example, the short-range wireless communication tag may be an NFC (Near Field Communication) tag. The short - range wireless communication tag provides tagging information to the reader when tagging.

The sales management server 40 registers information on goods to be entered into the store, processes sales of the products, and manages inventory of the products. The sales management database 41 stores information such as product information including a product identification number, a product name, a price of a product, a discount rate of the product, inventory of the product, and the like. In the case where a product to be sold at a store is changed due to a new product being put in a store or an exited merchandise being removed from a store, the electronic label management server 10 receives the changed information from the sales management server 40 and synchronizes .

The service server 50 collects tagging information and generates interest information.

The portable terminal 60 can transmit and receive information to and from the electronic label 30 through short-range wireless communication. Near field communication can use NFC (Near Field Communication). The portable terminal 60 incorporates a reader capable of reading the local wireless communication tag embedded in the electronic label 30. When the user tags the local wireless communication tag of the electronic label with the portable terminal 60, the reader of the portable terminal 60 acquires the tagging information from the local wireless communication tag. On the other hand, the portable terminal 60 can communicate with the service server 50 via a wireless network. For example, the wireless network may be a mobile communication network or a wireless Internet (Wifi) network.

1, the electronic label management server 10, the sales management server 40, and the service server 50 are described as separate servers that communicate with each other via a network. However, the present invention is not limited thereto. For example, each server can be a separate process that physically runs on one server. Alternatively, either of the two servers may be a separate process physically running on one server, and the other server may be a physically separate separate server. As another example, current computing technologies may physically operate one server as a plurality of logical servers. Furthermore, they can be implemented as separate processes running on one logical server, rather than as a logically separate server. Furthermore, they may be implemented as a whole.

FIG. 2 is a diagram illustrating a scenario for using the interest information processing apparatus according to an embodiment.

Referring to FIG. 2, various information can be collected by a tagging operation.

According to one embodiment, a customer downloads and installs an associated application or related application on his or her smartphone. For example, when visiting a store, customers can tag the QR code at the store entrance and download related applications. Later, when the customer tags an electronic label installed in a store with a smartphone, the related application can be automatically executed. Alternatively, the customer may self-tag the electronic label after running the associated application. When the electronic label is tagged, a notification sound notifying that the tagging is successful and a detailed information of the product displayed on the position where the electronic label is attached can be displayed on the customer's smartphone screen. The information generated by the customer's tagging action is transmitted to the interest information processing device, and the tagging history is managed. The customer can additionally input feedback information to the smartphone. The further inputted feedback information is transmitted to the interest information processing apparatus and managed together as a part of the tagging information.

The interested information processing apparatus collects and manages the tagging information received from the smart phone of the customer, and generates the interest information by processing and analyzing the collected tagging information according to the usage. For example, interest information generated by processing analysis of customer feedback information and the like can be provided to the product manufacturer. In another example, the tagging information and the like can be processed and analyzed, and the generated interest information can be provided to the product distributor. For example, the customer information, the product information, the tagging date information, and the like can be processed and analyzed, and the generated interest information can be provided to the product seller. In another example, revenue from selling interest information can be provided to the customer, and the mileage calculated using the separately collected tagging information and generated interest information may be provided to the customer.

FIG. 3 is a block diagram illustrating a schematic configuration of an interest information processing apparatus according to an embodiment.

Referring to FIG. 3, the interest information processing apparatus 100 according to an embodiment includes a tagging information collecting unit 110, an information processing unit 120, and a processing information providing unit 130. The configuration of the interest information processing apparatus 100 shown in FIG. 2 is an exemplary one, and the interest information processing apparatus 100 has only a part of the modules shown in FIG. 2 and / Other modules may be additionally provided. For example, the interest information processing apparatus 100 may further include an operation unit or the like through which a user can directly input goods information or commands.

The tagging information collection unit 110 receives and collects tagging information from a plurality of portable terminals connected to the network. Here, 'tagging information' refers to various kinds of information that can be acquired from the tag reading operation of the electronic label, that is, from the tagging operation of the portable terminal. The tagging information includes information that can directly or indirectly specify a product corresponding to the product information displayed on the tagged electronic label.

For example, the tagging information may include information of the customer, which is the subject of the tagging action. The 'customer information' means the customer's personal information such as the identification number of the customer, the age of the customer, the gender of the customer, and the address of the customer.

In another example, the tagging information may include information of an electronic label that is an object of a tagging action. The 'information of the electronic label' means unique code information given to the electronic label to identify the electronic label such as the identification number of the electronic label. When the electronic label is installed in the store, the product information and the information of the electronic label are mapped to the electronic label management server 10, and the electronic label management server 10 manages the product information and the electronic label information together. Therefore, the corresponding product information can be known by using the information of the electronic label.

In another example, the tagging information may include information about a product that is a target of the tagging action. The 'information of goods' includes information on the goods such as an identification number of the goods, price information of the goods, sales store information of the goods, location information of the goods, URL (Uniform Resource Locator) information indicating the location on the network where the goods information is stored it means. The identification number of a product means unique code information given to the product in order to identify the product with the other product.

As another example, the tagging information may include the date and time of the tagging, which is the point of time of the tagging operation. 'Temporary information of tagging' means information about the time of tagging, such as the date information of the tagging, the time information of the tagging, and the season information of the tagging.

As another example, the tagging information may include feedback information inputted by the customer, which is the subject of the tagging action. 'Feedback information' means information provided by the customer about the product, such as improvement request information about the product, complaint information, suggestion information about the new function, and the like. The customer can tag the electronic label for displaying the product information of interest using the portable terminal and input the evaluation information, improvement request information, complaint information, or suggestion information on the new function to the portable terminal have.

In another example, the tagging information may include negative information tagged by the customer, which is the subject of the tagging action. 'Negative information' means information that a customer who has a negative opinion about a product presents a negative opinion as a tagging act. If the customer negatively tags an electronic label that displays product information having a negative opinion using the portable terminal, the customer can display negative information about the product.

The information included in the tagging information is not limited thereto, and may be included in the tagging information if it is information that can directly or indirectly specify a product corresponding to the product information displayed on the tagged electronic label. Alternatively, additional information may be included in the tagging information according to the necessity of marketing of the product or the like.

According to an aspect, the tagging information received and collected by the tagging information collecting unit 110 can be generated from the information obtained by the portable terminal 60 reading the near field communication tag of the electronic label 30.

At this time, the electronic label 30 may include a short distance cordless communication tag. For example, near field communication can use Near Field Communication (NFC). The short distance cordless communication tag has unique identification information, for example, an EPC (Electronic Product Code) code, and has an active type and a passive type. One embodiment may employ a passive type. In the specification, the short distance wireless communication tag is represented by a concept including an NFC tag and an RFID tag. The short distance wireless communication tag information may include at least one or more code values conforming to EPC (Electronic Product Code) and / or U-code and / or ISO / IEC 15963 standard and / or arbitrary code value. Meanwhile, the short-range wireless communication tag is generally configured to include an IC chip and an antenna circuit, and it is possible to use a wireless communication system in which a general engineer's intention and / or a field to which a short- Or a frequency modulation method), the IC chip may include a processor and a memory element. When the wireless local area wireless communication tag receives the wireless signal in the inactive state, the passive wireless local area communication tag is activated by receiving power from the power component included in the wireless signal. Therefore, the passive wireless local area communication tag is included in the portable terminal 60 Lt; / RTI > reader.

On the other hand, the portable terminal 60 may include a reader. The reader provides a function of reading the information of the short range wireless communication tag through the short distance communication with the short range wireless communication tag of the electronic label 30. The internal function configuration of the reader may be variable according to the functional configuration of the short range wireless communication tag and / or the frequency band used by the short range wireless communication tag.

According to one embodiment, if a customer finds a product of interest in a store and tags a short-range wireless communication tag of the electronic label 30 using the portable terminal 60, Can be executed automatically. Alternatively, after the customer executes an associated application installed in or installed in the mobile terminal 60, the mobile terminal 60 may be used to tag the short range wireless communication tag of the electronic label 30. For example, a related application may be provided in an 'Application Store' which means an online content (software) marketplace. The related application program executed in the portable terminal 60 controls the reader of the portable terminal 60 to communicate with the short range wireless communication tag of the electronic label 30 and reads the short range wireless communication tag of the electronic label 30 And generates tagging information from the information.

The portable terminal 60 may be a personal mobile communication terminal, a personal digital assistant (PDA), a smart phone, a tablet, a laptop, a notebook, A LAN terminal device, or the like, and can be one of portable terminals capable of carrying out various functions while being carried by an individual.

According to another aspect, the tagging information received and collected by the tagging information collecting unit 110 may be generated from information obtained by the customer obtaining the feedback information input to the portable terminal 60. [ The feedback information has been described in detail above.

The information processing unit 120 generates the interest information by processing the tagging information collected by the tagging information collecting unit 110 in accordance with the usage. Here, 'interest information' refers to information converted into information that can be utilized for the purpose by processing the collected tagging information in accordance with the purpose of use.

For example, from the collected tagging information, customer information, product information, tagging date information, and the like can be processed to generate interest information that matches marketing purposes. The generated interest information of the marketing purpose can be provided to the offline store selling the goods. The offline store can be used as analysis data of the marketing strategy of the product using the information of the interest of the marketing application provided.

For example, it is possible to generate the interest information corresponding to the manufacturer's purpose by processing the improvement request information, the complaint information, and the proposal information about the new function, which are the feedback information inputted by the customer, from among the collected tagging information . The generated manufacturer-specific interest information may be provided to the manufacturer of the product. The manufacturer can utilize the supplied interest information of the manufacturer for new product development information.

On the other hand, if the buyer who wants to purchase the interested information requests the purchase of the interest information for the specific use, the collected tagging information is processed and interest information matching the specific use requested by the buyer can be generated. Alternatively, interest information may be periodically processed and generated. For example, the interest information is processed to be generated at a predetermined cycle such as daily, monthly, and quarterly, and the collected information can be generated by processing the collected tagging information when the period is reached.

According to an aspect, the information processing unit 120 may include a basic information analyzing unit 121 for analyzing the tagging information collected by the tagging information collecting unit 110 according to a predetermined analysis criterion.

According to one embodiment, the predetermined analysis criteria may be at least one of product, store, region, day, day, time, customer age, gender, region, season, purchase, or feedback information. The basic information analyzing unit 121 may analyze the collected tagging information by accumulating the tagging count in accordance with one or more analysis criteria. The analytical criteria for analyzing the collected tagging information are not limited thereto, and the collected tagging information can be analyzed according to other analytical criteria corresponding to the purpose of processing the collected tagging information. For example, the basic information analyzer 121 analyzes the tagging count accumulated for each product or product group according to one or more analysis criteria such as a store, a region, a day, a day, a time, a customer's age, can do. The results analyzed based on the customer's information can indicate the tendency of the customer. The result of analyzing the date and time of tagging can show the time - space tendency of the product.

The number of tagging times accumulated for each product or product group can indicate the degree of interest of the customer in the corresponding product. For example, a product with a high cumulative number of tags may indicate that the customer is highly interested in the product, and a product with a small cumulative number of tagging may indicate that the customer has low interest in the product.

According to another embodiment, the basic information analyzing unit 121 may display the analyzed result according to one or more analysis criteria or a combination of one or more analysis criteria in the form of a chart, a graph, or the like. For example, the basic information analyzing unit 121 may display information on the distribution of the interest degree by region, the distribution of the interest degree by the day of the week, the distribution of the interest degree by the time period, and the like by a chart or a graph. For example, the basic information analyzing unit 121 may display information on the distribution of interest by day of the week and time by a chart, a graph, or the like.

In particular, interest information generated by analyzing the number of tagging accumulated for each store is provided to each offline store, and can be utilized for placement of goods or marketing strategy of a product. For example, if the cumulative tagging count for a specific product is large, it is determined that the interest of the product is high, and the store manager may set a strategy of increasing the inventory of the product.

According to another aspect, the information processing unit 120 includes a sales information analysis unit 122 for analyzing the correlation between sales results using the result information analyzed by the basic information analysis unit 121 and the sales result information of the product .

According to one embodiment, the sales information analyzing unit 122 may use the tagging frequency information on the same product for each time period analyzed by the basic information analyzing unit 121 and the sales performance information of the corresponding product, The correlation can be analyzed.

For example, if there are many tagging counts accumulated for a specific product, but the sales performance of the product is poor, the store manager may set up a sales promotion strategy through cause analysis. For another example, an optimal store sales strategy can be established by analyzing the interest of a particular class.

The sales information analyzing unit 122 can analyze the correlation between the collected tagging information and the sales data of the tagged goods requested by the sales management server 40. [ The sales information analyzing unit 122 can sequentially obtain sales data by accessing the sales management server 40 for each store. Alternatively, the sales data may be input by an administrator or acquired via a portable memory or the like.

According to another embodiment, the sales data is acquired based on at least one of product, store, region, day, day, time, customer, age, gender, region, season, and the correlation between the number of tagging and the sales result Can be analyzed. A product or product group that has a high number of tagging times but has low sales performance is likely to be able to raise sales performance through cause analysis because it is a product that does not cause actual sales to occur although customer interest is high.

The processing information providing unit 130 provides the information of interest generated by the information processing unit 120 to the outside. According to one embodiment, when an administrator managing the service server 50 logs in and selects an output, the generated interest information can be provided in various types of reports. According to another embodiment, it is possible to provide the generated interest information to a member authenticated as a terminal accessed from a goods manufacturer, a goods distributor, or a product seller. The interest information provided may vary depending on whether the member is a manufacturer, a product distributor, or a product seller.

According to an aspect, the interest information processing apparatus 100 may further include a processing information trading unit 140 and a profit distribution unit 150.

The processing information trading unit 140 processes the interest information processed and generated by the information processing unit 120. Here, 'trading of interest information' means that the information processing unit 120 generates collected interest information by processing the collected tagging information in accordance with the use purpose.

According to one embodiment, the processing information trading unit 140 may sell the generated interest information to a goods manufacturer, a goods distributor, or a product seller. For example, the processing information trading unit 140 may sell the generated interest information to members of the information sales site. The member of the information sales site can settle the interest information and download the interest information. Here, the member may be a product manufacturer, a product distribution company, a product sales company, or the like.

The information of interest to be traded may vary depending on whether the member is a manufacturer, a product distributor, or a product seller. For example, a product manufacturer can download interest information from an information sales site to utilize it as new product development information. At this time, the interest information downloaded by the manufacturer may be interest information generated by processing the improvement request information, the complaint information, and the proposal information about the new function, which are the feedback information inputted by the customer, among the collected tagging information. As another example, a merchandiser can download interest information from an information sales site to use it as analysis data of a marketing strategy of a merchandise. At this time, the interest information downloaded by the seller may be interest information generated by processing customer information, product information, and tagging date information among the collected tagging information.

According to another embodiment, the processing information trading unit 140 may periodically provide affiliated member companies with interested information generated in accordance with whether the member company is a goods manufacturer, a goods distributor, or a product seller. For example, interest information may be periodically provided to affiliated member companies in the form of a web document or web magazine. Affiliated companies can pay a fixed amount for each period in exchange for providing information of interest.

On the other hand, the interest information downloaded from the information sales site or the interest information provided to the affiliated member company may be subject to digital copyright, which may restrict distribution or reproduction.

In the above embodiment, the interest information is traded in the online market, which is an information selling site. However, the interested information can be traded in the offline market as well as the online market.

The profit distribution unit 150 distributes a part of the sales amount of the interest information traded by the processed information transaction unit 140 to the customer of the portable terminal that provided the tagging information. According to one embodiment, the profit distribution unit 150 may distribute the revenue to the customer who inputs the feedback information. For example, you can distribute revenue to customers who provide improvement request information, complaint information, and suggestions for new features for the product.

The profit distribution unit 150 can determine the profit to be distributed to the customers who have contributed to the collection of interest information among the sales of the interest information by a predetermined period. The method of determining the profit to be distributed to the customer is not limited to this, and the profit to be distributed can be determined by various methods according to the marketing strategy of the product. At this time, the utilization of the product manufacturer, the product distribution company, or the product seller who purchased the information of interest can be considered in determining the profit distribution amount.

For example, in the case of a customer who only reads tag of an electronic label using the portable terminal, the profit distribution unit 150 can determine the profit distribution amount for each customer in proportion to the number of tagging, and distribute it to the customer. Alternatively, in the case of a customer who only uses the mobile terminal to read the tag of the electronic label, the profit distribution unit 150 processes the collected tagging information to match the usage demanded by the product sales company, and sells the generated interest information The amount can be distributed to customers.

In another example, the profit distribution unit 150 may determine that the customer who has read the tag of the electronic label using the portable terminal has received the improvement request information, the complaint information, When the feedback information is input, more profit distribution amounts can be determined based on the tagging frequency and feedback information, and distributed to the customers. Alternatively, the profit distribution unit 150 may determine whether the customer who has read the tag of the electronic label using the portable terminal has received the feedback information of the customer, such as improvement request information, complaint information, Once input, the collected tagging information and the feedback information of the customer are processed in accordance with the usage demanded by the product manufacturer, and the amount of the generated interest information is distributed to the customer.

It is possible to induce the voluntary tagging behavior of the customer and the inputting of the feedback information by distributing the sales revenue of the interest information reflecting the utilization of the interest information generated by processing the customer's tagging behavior and the feedback information input operation based on this.

According to another aspect, the interest information processing apparatus 100 may further include a mileage processing unit 160. [

The mileage processing unit 160 gives mileage to customers who have contributed to tagging information collection as a basis for generating interest information. Specifically, the mileage information is updated by calculating accumulated mileage to the customer of the mobile terminal tagged from the tagging information collected by the tagging information collection unit 110 or the interest information generated by the information processing unit 120, To a mobile terminal.

For example, mileage can be calculated in proportion to the frequency of tagging. As another example, mileage can be calculated more on the basis of the tagging frequency and the number of feedbacks for the customers who input the feedback information of the customer, such as the improvement request information, the complaint information, and the proposal information about the new function after tagging . As another example, the mileage may be provided afterwards, reflecting the utilization results of interest information of the merchandise maker, the merchant distributor, the merchant, or the like who viewed the interest information.

In one embodiment, the customer may receive a discount at the time of purchasing the product using the mileage provided, or use the mileage as a payment means such as cash.

By providing mileage to the customer, the store can attract customers who want to purchase the product, and the customer can receive price benefits for the product.

3, the interest information processing apparatus according to an exemplary embodiment includes a processor for processing data and commands, an operation unit for inputting data, a communication unit for communicating with other network terminals on the network, And a display unit for displaying an image. For example, the operation unit for inputting data may be one of a touch pad, a keyboard, and the like. In the embodiment shown in FIG. 3, each block may represent a functional set of program instructions in one or more computer programs.

4 is a view showing an example of a tagging information list collected by the tagging information collecting unit according to an embodiment.

4, for example, the tagging information includes information on the date and time of tagging, the ID of the tagged customer, the ID of the tagged product, the name of the tagged product, the price, the manufacturer, the sales store, . ≪ / RTI > The information included in the tagging information is not limited thereto, and may be included in the tagging information if it is information that can directly or indirectly specify a product corresponding to the product information displayed on the tagged electronic label. Alternatively, additional information may be included in the tagging information according to the necessity of marketing of the product or the like.

The tagging information is generated every time a tagging action occurs. The generated tagging information can be managed for each store, but the tagging information generated in a plurality of stores may be integrated and managed together. The same customer on one product can tag on the same or different date. Alternatively, the same customer in one product can tag in the same store or at a different store.

According to one aspect, the feedback information inputted by the customer after tagging is managed as a part of the tagging information. The feedback information may include information provided by the customer about the product, such as improvement request information about the product, complaint information, suggestion information about the new function, and the like.

5 is a diagram illustrating an example of a tagging information list collected by the tagging information collecting unit according to an embodiment.

Referring to FIG. 5, the tagging information is classified into positive tagging information and negative tagging information. For example, the positive tagging information is managed as positive tagging information for the corresponding product when the customer sets the tagging as positive tagging and the electronic label is tagged when the customer executes the related application program of the portable terminal to tag the electronic label. The negative tagging information is managed as a negative tagging information for the corresponding product when the customer sets the tagging as negative tagging and the electronic label is tagged when the customer executes the related application program of the portable terminal to tag the electronic label.

6 to 12 are views showing an example of an information list and a result graph processed by the information processing unit according to an embodiment.

FIG. 6 is a list of information analyzed according to product-specific analysis criteria, and FIG. 7 is a graph of analyzed results according to product-specific analysis criteria. FIG. 8 is a list of information analyzed according to customer-specific analysis criteria, and FIG. 9 is a graph of analyzed results according to customer-specific analysis criteria. FIG. 10 is a list of information analyzed according to a store-by-store analysis standard, and FIG. 11 is a graph of a result analyzed according to a store-by-store analysis standard. FIG. 12 is a list of information analyzed according to the analysis criterion by the feedback information. The analysis process and utilization described with reference to FIGS. 6 to 12 are not limited thereto, and can be analyzed according to various analysis criteria according to the utilization purpose of the information of interest.

Referring to FIG. 6, according to one embodiment, the basic information analyzing unit 121 of the information processing unit 120 may analyze the collected tagging information according to product-specific analysis criteria. For example, the tagging frequency can be analyzed once for the electronic dictionary product, the tagging frequency is 3 times for the wireless mouse product, and the tagging frequency is 3 times for the lotion product. Using the results of this analysis, the number of tagging for the wireless mouse product and the lotion product is high, so that it can be analyzed that the product is highly interested in the product. FIG. 7 shows the result of analyzing according to the product-specific analysis standard of FIG.

Referring to FIG. 8, according to one embodiment, the basic information analyzer 121 of the information processing unit 120 may analyze the collected tagging information according to customer-specific analysis criteria. For example, Kim customer can analyze tagging frequency twice, Hong customer tagging frequency 4 times and Choi customer tagging frequency 3 times.

According to another embodiment, the basic information analyzing unit 121 of the information processing unit 120 may analyze the collected tagging information according to customer-specific and product-specific analysis criteria. For example, a customer of Kim has a tagging frequency of once for an electronic dictionary product, a tagging frequency of once for a lotion product, and a Hong customer has a tagging frequency of three times for a wireless mouse product and a tagging frequency for a scissors product And Choi can analyze tagging frequency three times for portable memory products. Using the results of this analysis, it can be analyzed that the customer has a high interest in the wireless mouse product, and the Choi customer has a high tagging frequency with respect to the portable memory product. FIG. 9 shows the results analyzed according to the customer-specific analysis standard of FIG.

Referring to FIG. 10, according to one embodiment, the basic information analyzing unit 121 of the information processing unit 120 may analyze the collected tagging information according to a store-by-store analysis standard. For example, E-Mart Yongsan store has four tagging times, Lotte Mart Gangnam store has five tagging times, and E-Mart Gangnam store has one tagging frequency.

According to another embodiment, the basic information analyzing unit 121 of the information processing unit 120 may analyze the collected tagging information according to an analysis criterion for each store and each product. For example, the E-Mart Yongsan store has 1 tagging frequency for electronic dictionary products, 1 tagging frequency for portable memory products, 1 tagging frequency for scissors products, 1 tagging frequency for lotion products , Lotte Mart Gangnam store has 2 tagging frequency for wireless mouse products, 1 tagging frequency for scissors products, 2 tagging frequency for portable memory, and Emart Gangnam store stores tagging frequency for wireless mouse products And can be analyzed once. Using this analysis, Lotte Mart's Gangnam store has a high tagging frequency for wireless mouse products and portable memory products, so it can be analyzed that the products are highly interested. FIG. 11 shows the result of analyzing according to the store-by-store analysis standard of FIG.

Referring to FIG. 12, according to one embodiment, the basic information analyzing unit 121 of the information processing unit 120 may analyze the collected tagging information according to an analysis standard for each feedback information. That is, the tagging information in which the feedback information exists among the collected tagging information can be extracted and analyzed. The feedback information may include information provided by the customer about the product, such as improvement request information about the product, complaint information, suggestion information about the new function, and the like. For example, the tagging information in which the feedback information exists is the feedback information that the Hong customer tagged on the wireless mouse product at 21:13:27 on September 18, 2014, This portable memory product can be analyzed by feedback information such as 'contact failure' as feedback information tagged at 19:34:28 on September 19, 2014. The tagging information in which the feedback information exists is generated as interest information and can be provided to a product manufacturer, a product distributor, or a product seller. For example, feedback information such as 'wheel strange' and 'contact failure' is generated as interest information and is sold to a product manufacturer, and the product manufacturer can utilize it as new product development information using the provided interest information.

13 is a flowchart illustrating a method of processing interest information according to an embodiment.

Referring to FIG. 13, an interest information processing method according to an aspect is a service information processing method using an electronic label executed in a service server communicating with a portable terminal capable of tagging an electronic label through a network, (S801) for receiving and collecting tagging information from a plurality of mobile terminals, an information processing step (S802) for processing the tagging information collected in the tagging information collecting step to generate interest information (S802) (S803) for providing the generated interest information to the outside.

The procedures described below including one embodiment can be implemented in various forms. The interested information processing method shown in Figs. 13 to 15 may be a method in which the interested information processing apparatus 100 of Fig. 3 is implemented in the information processing system of Fig. In order to avoid unnecessary repetition, the interest information processing method will be briefly explained, and the matters not described in detail here can be applied to the same things described with reference to FIG. 1 to FIG.

First, tagging information is received and collected from a plurality of portable terminals connected to the network (S1301). At this time, the tagging information can be generated from the information obtained by the portable terminal reading the tag of the electronic label. Alternatively, the tagging information may further include feedback information inputted by the customer.

Next, the collected tagging information is processed in accordance with the purpose to generate interest information (S1302). Specifically, the collected tagging information is analyzed according to a predetermined analysis standard. At this time, the predetermined analysis criteria may be at least one of product, store, region, day, date, time, customer's age, sex, region, season, According to another embodiment, a result analyzed according to one or more analysis criteria or a result analyzed according to a combination of one or more analysis criteria may be represented by a chart, a graph, or the like.

According to another aspect, it is possible to analyze the correlation of the sales results using the result information analyzed and the sales result information of the product, with the collected tagging information according to a predetermined analysis standard. For example, it is possible to analyze the degree of correlation of the sales results of the corresponding goods using the tagging frequency information on the same goods and the sales performance information of the goods by time period analyzed according to a predetermined analysis standard.

Next, the generated interest information is provided to the outside (S1303).

FIG. 14 is a flowchart illustrating a method of processing interest information according to another embodiment.

Referring to FIG. 14, in an interest information processing method according to an aspect of the present invention, the interest information processed and generated in the information processing step is traded (S1403), and a part of sales amount of interest information traded in the processing information trading step is tagged (S1404) to the customer of the mobile terminal provided with the mobile terminal.

In the processing information transaction step (S1403), the information generated in the information processing step (S1402) may be sold to at least one of a product manufacturer, a product distributor, and a product seller.

In the profit distribution step (S1404), the profit can be distributed to the customer who provided the feedback information.

15 is a flowchart illustrating a method of processing interest information according to another embodiment.

Referring to FIG. 15, the interest information processing method according to an aspect calculates mileage accumulated in a customer of the mobile terminal tagged from the tagging information collected in the tagging information collection step or the interest information generated in the information processing step, (S1503), and transmitting the updated information to the tagged mobile terminal.

16 is a flowchart illustrating a configuration of an interest information processing method according to an embodiment.

In order to avoid unnecessary repetition, the configuration of the interest information processing method will be briefly described, and matters not described in detail here can be applied to the same things as described with reference to FIG. 1 to FIG.

Referring to FIG. 16, according to an aspect, first, the portable terminal 60 acquires tagging information from the electronic label 30 (S1601). Next, the mobile terminal 60 transmits the acquired tagging information to the interest information processing apparatus 100 (S1602). Next, the interest information processing apparatus 100 collects the tagging information received from the portable terminal 60 (S1603). Next, the interest information processing apparatus 100 generates the interest information by processing the collected tagging information according to the usage (S1604). Next, the interest information processing apparatus 100 sells the generated interest information to the interested information buyer 200 (S1605). For example, the interested information buyer 200 may be a goods manufacturer, a goods distributor, or a product seller.

According to another aspect, the interest information processing apparatus 100 generates revenue distribution information using the result of selling interest information to the interested information buyer 200 (S1606). Next, the interest information processing apparatus 100 transmits the generated profit distribution information to the mobile terminal 60 (S1607).

According to another aspect, the interest information processing apparatus 100 generates mileage information using tagging information or interest information sales results (S1608). Next, the interest information processing apparatus 100 transmits the generated mileage information to the portable terminal 60 (S1609).

The above description is merely illustrative, and various modifications, alterations, and substitutions are possible without departing from the essential characteristics of those skilled in the art. Therefore, the disclosed embodiments and the accompanying drawings are intended to illustrate and not limit the technical idea of the proposed invention, and the scope of the technical idea is not limited by these embodiments and accompanying drawings. The scope of protection of the proposed invention should be construed in accordance with the following claims and all technical ideas within the scope of equivalents thereof should be construed as being included in the scope of the scope of the invention claimed.

10: Electronic label management server
20: Repeater
30: Electronic label
40: Sales management server
50: service server
60:
100: Interest information processing device
110: tagging information collecting unit
120: information processing section
121: basic information analysis section
122: Sales information analysis section
130: Processing information providing service
140: Processing Information Trading Department
150: Revenue distribution
160: mileage processor

Claims (20)

A tagging information collecting unit for receiving and collecting tagging information from a plurality of portable terminals connected to a network;
An information processing unit for processing the tagging information collected by the tagging information collecting unit to generate interest information by processing the tagging information according to usage; And
A processing information providing unit for providing the information of interest generated by the information processing unit to the outside,
Wherein the information processing apparatus is an information processing apparatus.
The method according to claim 1,
The tagging information includes an electronic label generated from information obtained by the portable terminal reading the tag of the electronic label.
The method according to claim 1,
The tagging information includes an electronic label that further includes feedback information input by a customer.
The method according to claim 1,
Wherein the information processing unit includes a basic information analyzing unit for analyzing the tagging information collected by the tagging information collecting unit according to a predetermined analysis criterion.
5. The method of claim 4,
Wherein the analysis criteria includes at least one of product, store, region, day, date, time, customer age, gender, region and season.
5. The method of claim 4,
Wherein the information processing unit further comprises a sales information analyzing unit for analyzing the correlation between the sales results using the result information analyzed by the basic information analyzing unit and the sales result information of the product.
The method according to claim 1,
The interest information processing apparatus using the electronic label
A processing information transaction unit for processing the interest information processed and generated by the information processing unit; And
And a distribution unit for distributing a part of the sales amount of interest information traded by the processing information transaction unit to a customer of the portable terminal providing the tagging information,
Wherein the information processing apparatus further includes an information processing unit for processing the information.
8. The method of claim 7,
Wherein the processing information transaction unit uses the electronic label to sell the information generated by the information processing unit to at least one of a product manufacturer, a product distributor, and a merchandiser.
8. The method of claim 7,
Wherein the profit distributing unit uses an electronic label for distributing revenue to a customer who provided feedback information.
The method according to claim 1,
The interest information processing apparatus using the electronic label calculates mileage accumulated in a customer of the mobile terminal tagged from the tagging information collected by the tagging information collection unit or the interest information generated by the information processing unit to update the mileage information And a mileage processing unit for transmitting the electronic label to the tagged portable terminal.
A method of processing interest information using an electronic label, the electronic label being executed in a service server communicating with a portable terminal capable of tagging an electronic label,
A tagging information collection step of receiving and collecting tagging information from a plurality of portable terminals connected to a network;
An information processing step of processing the tagging information collected in the tagging information collecting step to generate interest information by processing the tagging information according to the purpose; And
A processing information providing step of providing interest information generated in the information processing step to the outside
Wherein the information of interest is processed using an electronic label.
12. The method of claim 11,
The tagging information is information of interest information using an electronic label generated from information obtained by the portable terminal reading the tag of the electronic label.
12. The method of claim 11,
The tagging information includes an electronic label that further includes feedback information input by a customer.
12. The method of claim 11,
And the information processing step includes a basic information analysis step of analyzing the collected tagging information according to a predetermined analysis criterion.
15. The method of claim 14,
Wherein the analyzing criteria includes at least one of a product, a store, a region, a day, a day, a time, a customer, an age, a gender, a region, a season, a purchase, and a feedback information.
15. The method of claim 14,
Wherein the information processing step further comprises a sales information analyzing step of analyzing the correlation between the sales results using the result information analyzed in the basic information analyzing step and the sales performance information of the product.
12. The method of claim 11,
In the interest information processing method using the electronic label
A processing information transaction step of processing the interest information processed and generated in the information processing step; And
A profit distribution step of distributing a part of the sales amount of the interest information traded in the processing information transaction step to the customer of the mobile terminal providing the tagging information
Further comprising the steps of:
18. The method of claim 17,
And in the processing information transaction step, the information generated in the information processing step is sold to at least one of a product manufacturer, a product distributor, and a product seller.
18. The method of claim 17,
Wherein the profit distribution step uses an electronic label to distribute revenue to a customer who provided feedback information.
12. The method of claim 11,
In the method for processing information of interest using the electronic label, the mileage information accumulated in the tag of the mobile terminal, which is tagged from the tagging information collected in the tagging information collection step or the information generated in the information processing step, And a mileage processing step of transmitting the mileage information to the tagged mobile terminal.
KR1020140129643A 2014-09-13 2014-09-27 Apparatus and method for processing interest information using electronic information label KR20160032648A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20220414713A1 (en) * 2016-09-27 2022-12-29 Sony Group Corporation Information collection system, electronic shelf label, electronic pop advertising, and character information display device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20220414713A1 (en) * 2016-09-27 2022-12-29 Sony Group Corporation Information collection system, electronic shelf label, electronic pop advertising, and character information display device

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