KR20160022407A - Providing a plurality of information obtained through the automatic segmentation of the image area, a large number of products contained within a single image - Google Patents

Providing a plurality of information obtained through the automatic segmentation of the image area, a large number of products contained within a single image Download PDF

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Publication number
KR20160022407A
KR20160022407A KR1020140107436A KR20140107436A KR20160022407A KR 20160022407 A KR20160022407 A KR 20160022407A KR 1020140107436 A KR1020140107436 A KR 1020140107436A KR 20140107436 A KR20140107436 A KR 20140107436A KR 20160022407 A KR20160022407 A KR 20160022407A
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image
information
product
pim
oim
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KR1020140107436A
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Korean (ko)
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김민규
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(주)에이디79
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions

Abstract

In the present invention, a method for providing a plurality of information through automatic segmentation of a plurality of product image areas included in one image is performed by the advertisement server 300, Step S100; The advertisement server 300 automatically divides and separates a plurality of product images (PIM) appearing in one image (OIM) obtained from the web page information through x and y coordinate values of a color and color classification area (S200); The advertisement server 300 includes a third step (S300) of correcting an area of a plurality of automatically segmented product images (PIM) appearing in one image (OIM); The advertisement server 300 determines information on each of a plurality of product images (PIM) appearing in one image (OIM) obtained from the automatically divided web page information, and the advertisement server 300 (OIM) including advertisement data is transmitted to the user terminal, and advertisement data corresponding to each product image (PIM) appearing in one image (OIM) in which a plurality of product images (S400); When a mouse is individually clicked on each of a plurality of product images (PIM) appearing in an automatically segmented image (OIM), the advertisement server 300 displays advertisement information or an advertisement site linked to the PIM And a fifth step S500 of providing a plurality of product image regions included in one image.

Description

[0001] The present invention relates to a method for providing a plurality of information by automatically dividing a plurality of product image areas included in an image,

The present invention relates to a method of providing a plurality of information through automatic segmentation of a plurality of product image regions included in one image, and is a method of dividing an area of an image occupied by a plurality of product groups included in one image, It is possible to insert advertisement information corresponding to the product group in the divided area and to provide information through inserting a plurality of advertisement information into one image and to reduce the information storage space on the server, It is possible to quickly acquire information in real time without searching for information by clicking on the area of the product group image, thereby improving the uniformity of the information included in the image to diversity, thereby reducing the time constraints of the information search, More effective user-targeted advertising by understanding user's preference It will provide information on the number of ways through the automatic division of the number of products contained within the image area of the image that one can get an increase of more than advertising effectiveness.

BACKGROUND ART [0002] In accordance with the development of communication networks such as online and mobile communication networks, advertisements provided only in print media such as broadcast media such as television and radio in the past, newspapers and magazines are provided in various forms.

Especially, as the number of users such as online and mobile communication increases exponentially with the development of communication network, online advertising becomes one of the most important advertising means. Such an online advertisement is provided in various forms such as displaying an advertisement in a predetermined area such as a banner advertisement of a web site, or accessing a specific web site through a pop-up window.

Nowadays, according to popularization of the Internet, advertisements such as products are introduced more effectively through images on various sites, and the information provided by these images is exposed to a considerable amount of information regardless of the companies or individuals, . By exposing dual-user-oriented images and providing information on images, Facebook currently uploads 2.5 billion images a month, and Flacker uploads 4 billion images per month.

The images on these websites are displayed by various users and companies, and if they can be used as advertisement tools, a huge new advertising market can be formed and a more friendly image can be utilized for Internet users It is expected that the advertising effect will be high.

Therefore, as shown in FIG. 1, an Internet advertisement method using an image synthesis technique for displaying an image obtained by inserting advertisement information into an image on a web site and performing an advertisement is an online image advertisement method It is commonly used.

That is, the image information is generated by combining the advertisement information with the uploaded image information, and the image information is combined with the advertisement execution notification program, the member identification information, the advertisement identification information, .

When the advertisement image information is generated, the image combining module downloads the advertisement image information to the customer terminal after storing the advertisement image information, or provides source information for accessing the database storing the advertisement image information to the corresponding customer terminal.

However, since such an image advertising method uses an image synthesizing method that integrates images and advertisements, time and work limitations exist in applying to a large number of images on the Internet, and there is a problem in that one of the above- . In other words, in order to promote the product through the visual advertisement function including the image, if the user clicks the image of the product contained in the image by storing the image of the product through the model, To connect with purchasing.

However, as described above, the advertisement through the image contains only one piece of information on one product group corresponding to the image of the photographed standard, which limits the provision of information. For example, if a model wearing a watch on a wrist and wearing a coat holds a certain company's bag and shoots an image with the shade attached, a normalized image of the clock, coat, bag, Contains a single piece of information about a specific product in the image. That is, when the consumer clicks on the image as described above, if the provided information is a bag, the company information, the shopping mall, the price information, and the like for the bag held by the model are connected.

Here, if it is desired to store information about a watch, a coat, a shade, etc. in the image together with the bag, the same image is copied and the information of the product is inserted, and when the consumer clicks the information, the information is linked to information about a clock, a coat, It is common to advertise.

Thus, through this method, the advertisement through the image becomes uniform, and the standardization of the image and the single information corresponding to one image are listed, or the information of all the products of the model is seen at a glance , Which leads to a waste of time and effort for the consumer to search for the product, and an irrational problem in which the advertiser who wants to advertise the product has to pay the specific cost by exposing his / .

Furthermore, a large image is applied to a part of the main advertisement, which is not a conventional standardized image, for example, and the product listed in the applied image is clicked to divide the image of the product group contained in one image, Providing does not use one image but simply divides a large image into a number of images, and then provides corresponding information to each divided image.

Therefore, when a product group is overlapped on a divided image such as a mosaic, a problem occurs in that information of an undesirable product group is provided. Furthermore, since the process of storing information in such an image is mostly performed by hand, image processing time for providing information is considerably long, and significant cost is required to display an advertisement through an image containing such a large amount of information .

In addition, the method of adding other images to the background image in the advertisement method using the conventional image is not so different from the above-described method, and since information is provided through a plurality of images instead of one image, I can not help thinking about the problem.

That is, a representative advertisement of the above method is put on different layer layers on the image as in the case of the banner advertisement, and information is inserted into the standardized banner image. Thus, all of the information provided through the above- Of the information store, and one image to provide a single information, there is a concern of server trekking.

Furthermore, it is not easy to grasp the product desired by the consumer in the target image, and in the case of the image containing the product through the model described above, it is necessary to click on the image to identify the product group connected to the image. In other words, if a site such as a shopping mall that sells a product does not select the category, it is impossible to confirm what the image is intended to be expressed without clicking.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide an information processing apparatus, Image, and displays it on a portal site or a sales site on the Internet. When a consumer is interested in a product and clicks on it, the usual method of providing one piece of information about a single product inserted in the product is excluded, It is possible to automatically divide a plurality of product images included in the image of the product and simultaneously provide a plurality of pieces of information corresponding to the product images included in the automatically divided image, By providing the information required only by clicking on the image segmentation area, And an object of the present invention is to provide a method for providing a plurality of information through automatic segmentation of a plurality of product image areas included in one image, which enables quick access to trends and provides an image in accordance with effective image marketing and consumer tendency analysis.

In addition, according to the present invention, a divided region of a plurality of product images included in one standardized image is automatically divided and information of the product image is inserted in the divided product image region, so that a plurality of pieces of information can be contained in one image Thereby providing a plurality of information providing methods by automatically dividing a plurality of product image areas included in one image that minimizes the storage space on the web server and minimizing the information traffic phenomenon, There is another purpose.

Furthermore, the present invention automatically divides a product image appearing in an image displayed in a news, a drama, an entertainment, etc. in addition to a product image displayed in an advertisement window such as a banner window for introducing a shopping mall or a product, The user can easily access the product image of the advertiser belonging to the general image instead of clicking on the banner window for the shopping mall or advertisement for purchasing the object. And an object of the present invention is to provide a method for providing a plurality of information through automatic division of a plurality of product image areas.

In order to solve the above-mentioned problems, the present invention provides a method for providing a plurality of information through automatic segmentation of a plurality of product image areas included in one image, A first step (S100) of receiving web page information from a script unit; The advertisement server 300 automatically divides and separates a plurality of product images (PIM) appearing in one image (OIM) obtained from the web page information through x and y coordinate values of a color and color classification area (S200); The advertisement server 300 includes a third step (S300) of correcting an area of a plurality of automatically segmented product images (PIM) appearing in one image (OIM); The advertisement server 300 determines information on each of a plurality of product images (PIM) appearing in one image (OIM) obtained from the automatically divided web page information, and the advertisement server 300 (OIM) including advertisement data is transmitted to the user terminal, and advertisement data corresponding to each product image (PIM) appearing in one image (OIM) in which a plurality of product images (S400); When a mouse is individually clicked on each of a plurality of product images (PIM) appearing in an automatically segmented image (OIM), the advertisement server 300 displays advertisement information or an advertisement site linked to the PIM (Step S500).

Here, the web page information includes URL information and image information.

On the other hand, upon receiving the URL information, the advertisement server 300 semantically analyzes and extracts the product information (PIM) included in the URL information and the web page image (OIM) included in the URL, (PIM) that are automatically segmented into one image (OIM) displayed on the user terminal 100 by searching the database storing the advertisement data transmitted from each PIM to the user terminal .

Upon receiving the image information, the advertisement server 300 extracts, from the image information, the size of the image (OIM) displayed on the web page, the product image (PIM) divided area in the image (OIM) (PIM) region is automatically segmented in the user terminal 100 through the product image (PIM) region correction in the OIM, the advertisement data inserted in the product image (PIM) region in the partitioned image And the image (OIM) of the exposure position to be displayed is determined.

Further, the correction of the product image (PIM) area according to the automatic segmentation of a plurality of product images (PIM) appearing in one image (OIM) (X, y) corresponding to a pixel area ranging from 3 pixels to 10 pixels according to a color gamut of a color gamut.

Meanwhile, the sharing of the product image (PIM) color region through the second step and the sharing by correction through the coordinate value according to the color region value corresponding to the border of the automatically divided color region or another In the case of the product image (PIM) formed in the inclusion relation of the product image, when a mouse is clicked on the shared or included product image, a plurality of pieces of advertisement data information can be inserted into the product image shared or included through the fourth step .

If the product image (PIM) included in one image (OIM) is selected and clicked through the fifth step, the advertisement server 300 collects information corresponding to the product image (PIM) (PIM) included in the provided image (OIM) by providing the user with an image (OIM) automatically dividing a plurality of product images (PIM) The advertisement server 300 collects the information corresponding to the product image (PIM) provided based on the collected product image (PIM) information, and accumulates the continuous data to obtain a more accurate user orientation It is preferable that the advertisement data information can be provided.

In the present invention, one product image such as a price, a manufacturer, a price comparison, a place of sale, a production date, and the like is photographed in a single image and photographed on a portal site or a sales site of the Internet, The user is interested in the product and clicks it, the conventional method of providing one piece of information about one product inserted in the product is excluded, and a plurality of product images included in one image are automatically divided, A plurality of pieces of information corresponding to a product image included in one divided image can be simultaneously inserted and provided so that information required by a user can be provided only by clicking on a product image dividing region in an image to which a desired product belongs Effective image marketing and consumption with fast access to search and consumer trends There is an image provided by the possible effects of the trend analysis.

In addition, according to the present invention, a divided region of a plurality of product images included in one standardized image is automatically divided and information of the product image is inserted in the divided product image region, so that a plurality of pieces of information can be contained in one image , It is possible to minimize the storage space on the web server, thereby minimizing the information traffic phenomenon and the product image displayed on the advertisement window such as the banner window for introducing the shopping mall or the product, The product image that appears in the image displayed in the image is automatically segmented according to the request of the product advertiser to insert the information so that the user does not click on the banner window for the shopping mall or advertisement for purchasing the object, An image of the advertiser's product that makes it easier for consumers to access There is a dot.

FIG. 1 is a block diagram illustrating a conventional method for providing information corresponding to one image to a consumer.
2 is a configuration diagram of a plurality of information providing methods through automatic segmentation of a plurality of product image areas included in one image according to the present invention.
FIG. 3 is an exemplary view showing how a plurality of information providing methods are implemented through automatic segmentation of a plurality of product image areas included in one image according to the present invention.
4 is a flowchart illustrating a procedure in which a plurality of information providing methods are implemented through automatic segmentation of a plurality of product image areas included in one image according to the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and how to accomplish them, will become apparent by reference to the embodiments described in detail below with reference to the accompanying drawings. However, the present invention is not limited to the embodiments described below, but may be embodied in various forms.

In the present specification, the present embodiment is provided to complete the disclosure of the present invention and to fully disclose the scope of the invention to a person having ordinary skill in the art to which the present invention belongs. And the present invention is only defined by the scope of the claims. Accordingly, in some embodiments, well known components, well known operations, and well-known techniques are not specifically described to avoid an undesirable interpretation of the present invention.

Like reference numerals refer to like elements throughout the specification. And, the terms used (hereafter) used herein are intended to illustrate the embodiments and are not intended to limit the invention in any way. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless they are defined.

Hereinafter, technical features of a method for providing a plurality of information through automatic segmentation of a plurality of product image areas included in one image of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 2 is a configuration diagram of a plurality of information providing methods through automatic division of a plurality of product image areas included in one image according to the present invention, and FIG. 3 is a view showing a plurality of product images FIG. 4 is a flowchart illustrating a method for providing a plurality of information by automatic segmentation of a plurality of product image areas included in one image according to an exemplary embodiment of the present invention. And FIG.

As shown in FIGS. 2 and 4, a plurality of information providing methods through automatic segmentation of a plurality of product image areas included in one image according to the present invention includes a first step S100, a second step S200, , A third step (S300), a fourth step (S400), and a fifth step (S500).

The first step ( S100 )

The advertisement server 300 receives web page information from an advertisement script unit installed in the user terminal 100.

In the second step ( S200 )

3, a plurality of product images (PIMs) appearing in one image (OIM) obtained from the web page information are displayed on the x and y coordinate values of the color and color classification regions (PIM) appearing in an individual image (OIM) of each of a plurality of images displayed on a web page by automatically dividing the image into a plurality of images, When dividing the images of various products into separate images, the first area is divided according to the color of the product, the color of the outline or the color difference compared with the whole image. In this case, when the color of the divided product image is made of a plurality of colors, the form of the product image is divided and corrected based on the base data stored in the advertisement server, It is possible to distinguish areas according to the product image form more clearly by calculating and separating the X, Y coordinate values of the color classification area of the boundary between the products or the product image with respect to the whole image.

In the third step ( S300 )

The advertisement server 300 corrects an area of a plurality of automatically segmented product images (PIMs) appearing in one image (OIM). The advertisement server 300 corrects the X, Y coordinate values of the color separation area in the second step The pixel value of the image is not clearly divided into one pixel but is divided by a certain range of pixels. Therefore, it is necessary to clarify and correct the ambiguous boundary part by setting it. .

Therefore, the correction of the product image (PIM) area due to the automatic segmentation of a plurality of product images (PIM) appearing in one image (OIM) through the second step is performed by the edge of a plurality of automatically divided product image (X, y) corresponding to a pixel area ranging from 3 pixels to 10 pixels according to a color gamut of the color gamut of the color gamut. In other words, if the color area value is less than 3 pixels, the color classification must be definite, so it is difficult if not an image having a clear color classification area value using an illustration, and is not suitable for an actual image. In addition, in the case of more than 11 pixels, the boundaries of many product images appearing in one image are ambiguous, and one image (OIM) to be selected is a large-sized image Because of the limitations in displaying on the web.

In the fourth step ( S400 )

The information on the corresponding product image is determined and inserted into the area occupied by the plurality of product images included in one image through the second and third steps, It is possible to insert a plurality of product image information shown in one image into one image without storing the separate image and the information about the image separately, so that the consumer can see the image, The advertisement server 300 can quickly acquire information without performing a keyword search or a category search in order to obtain information. The advertisement server 300 can generate a plurality of product images (PIM), and in accordance with the determined information, (OIM) including advertisement data is transmitted to the user terminal, and advertisement data corresponding to each product image (PIM) appearing in one image (OIM) in which a plurality of product images .

In the fifth step S500,

As information of each of a plurality of product images included in the extracted one image is inserted into one image, the consumer confirms the image, visually confirms the product image included in the image, and when the user clicks the preferred product image, Product Information For example, a plurality of product images (PIMs) appearing in an image (OIM) that is automatically segmented can be retrieved from a single image extracted directly without keyword search or category search, such as price, When each mouse is clicked on each of them, the advertisement server 300 provides the advertisement information or the advertisement site connected to the automatically segmented product image (PIM).

Accordingly, when one image is automatically segmented through the above process and a consumer among the plurality of product images included in one image finds an image suitable for his / her own tendency, the user directly clicks the product image that is automatically divided on the image, The product information or the homepage of the product or the specification of the product can be confirmed without searching the information of the product through a keyword search or the like, so that it is possible to shorten the time required for the troublesome product search process, There is no need to search for a product similar to the product, and it is not necessary to search for the product image by category of the product image. Therefore, it is possible to acquire real-time information faster, It also breaks down storage space by storing images separately I can reduce it to a number of ad server functionality without unnecessary extension of the ad server is more economical operation possible.

Accordingly, the user terminal 100 according to the present invention may be connected to the web server and the advertisement server 300 through a communication network, and may be provided with a web document, such as a web page, Which is a device capable of receiving advertising data.

In addition, the user terminal 100 includes a web browser (not shown) for accessing a web server, and the advertisement data can be reproduced by the web browser. The user terminal 100 may have a communication function and can be connected to the web server and the advertisement server 300. The user terminal 100 can receive the advertisement data from the web browser on the web, There is no restriction on the device including the screen.

The user terminal 100 may be, for example, a personal computer (PC), a mobile phone, a personal digital assistant (PDA), or a wireless terminal, but is not limited thereto.

Meanwhile, the user terminal 100 may be provided with an advertisement script unit for searching for and controlling web page information. The advertisement script unit may be a script which can operate in a web browser, To the user terminal 100. The user terminal 100 may also be connected to the Internet.

That is, the advertisement script unit extracts an image to be displayed on a web page and sends URL information of the body of the web page to the advertisement server 300, and the advertisement server 300 extracts the extracted image in steps 2, And selects an appropriate piece of information from the divided product image and generates an activated image at a mouse position for a plurality of product images displayed in the image based on the plurality of pieces of information and transmits the activated image to the user terminal .

In addition, the advertisement script unit receives the image information from the body of the web page through the tag of the script, and then transmits the image information to the advertisement server 300. The advertisement server 300 transmits the received second image A plurality of product images included in one image are automatically segmented and corrected and a position to be exposed on the web page is determined by inserting information corresponding to the automatically divided product image through a fourth step to be described later . Thereafter, when the advertisement server transmits one image including an automatically segmented product image, an image on the web page is displayed using a script to expose one image including a product image that is automatically segmented at a determined position on the web page To be exposed.

As a result, by inserting the script in the web page of the user terminal 100, the product image automatically divided into one image is activated and display becomes possible, and the user can display the automatically divided product included in one image displayed on the web page It is possible to acquire various additional information such as product price, product site, product specification, product price comparison and so on for each image, Information can be obtained.

Meanwhile, the user terminal 100 is connected to the web server and the advertisement server 300 through a communication network. In addition, the communication network in the present invention includes online and mobile communication networks, and on-line is connected to the TCP / (Simple File Transfer Protocol), SNMP (Simple Network Management Protocol), NFS (Network File), and so on. Service, and so on.

In addition, the mobile communication network includes an access gateway (Access) which enables transmission and reception of wireless packet data in addition to a base station (BS), a mobile telephone switching office (MTSO), a home location register (HLR) Gateway, a PDSN (Packet Data Serving Node), and the like.

A web server (not shown) provides a web document, such as a webpage, for which advertisements are provided via the user terminal 100.

2 and 4, the advertisement server 300 receives web page information from the user terminal 100. The web page information includes URL information of the web page, images such as the position and size of the image, Information is received. When the URL information is received, the database storing the advertisement data transmitted from the URL information to the user terminal is searched, and a search is made for each of the plurality of product images included in the image displayed on the user terminal 100, And determines appropriate advertisement data for the advertisement. That is, upon receiving the URL information, the advertisement server 300 semantically analyzes and extracts the product information (PIM) included in the URL information and the web page image (OIM) included in the URL, PIM) to the user terminal 100 and displays the retrieved database in the user terminal 100.

Here, the correction of the product image (PIM) area according to the automatic division of a plurality of product images (PIM) appearing in one image (OIM) ) Correction is made using the x and y coordinate values corresponding to the pixel area of 3 pixels to 10 pixels according to the color area value of the border of the color area.

Meanwhile, the sharing of the product image (PIM) color region through the above-mentioned second step and the sharing or product image (PIM) by correction through the coordinate value according to the color region value corresponding to the border of the automatically divided color region, In the case of a product image (PIM) formed in the inclusion relation of another product image, a plurality of pieces of advertisement data information are inserted into a product image shared or included through the fourth step This is possible. In other words, if the product image is duplicated or the boundary of the area is shared, when the mouse is moved to the product image side, all the information of the duplicated or shared product image is activated, and the user clicks the product image portion What you can get is to restrict the collection of unwanted information with the wrong click of the mouse and access more accurate information.

Upon receiving the image information, the advertisement server 300 extracts, from the image information, the size of the image (OIM) displayed on the web page, the product image (PIM) divided area in the image (OIM) (PIM) region is automatically segmented in the user terminal 100 through the product image (PIM) region correction in the OIM, the advertisement data inserted in the product image (PIM) region in the partitioned image Determines the exposure position at which the image < RTI ID = 0.0 > (OIM) < / RTI >

The advertiser terminal plays a role of requesting the advertisement server 300 to advertise on the web page for the purpose of promoting through the advertisement window.

Meanwhile, when the product image (PIM) included in one image (OIM) is selected and clicked through the above-mentioned fifth step, the advertisement server 300 collects information corresponding to the product image (PIM) (OIM) that automatically divides a plurality of product images (PIM) including information on an image (PIM) is provided to a user through a user terminal again when a web page is accessed, and a product image The advertisement server 300 collects the information corresponding to the product image (PIM) provided on the basis of the collected product image (PIM) information by accumulating continuous data, It is possible to provide advertisement data information according to the tendency.

In other words, when a specific product image is clicked on an image, only accurate data of the product image is collected, thereby making it easier to grasp the tendency of the user. For example, as shown in FIG. 3, when the specific product image of the handbag A is continuously clicked, accurate information about the A handbag is displayed and it is easy to grasp the characteristics of the user by collecting it. However, , Or it is not easy to grasp the characteristics of a user by collecting parts corresponding to a specific site address.

Therefore, the range of the user's character recognition through the image is narrow, and therefore the user character can be accurately judged, and thus can serve as a proper target advertisement.

As a result, it is possible to confirm information on a desired product image in real time without searching through keyword search, category search, and site search through displaying a large number of images displayed on a web page and information on various product images included in the image , The effect of the advertisement according to the user tendency is increased.

That is, the user confirms a specific image displayed on the web page. This can be a shopping mall and can be a variety of presentations through news, various entertainment news or media.

When the user confirms such an image, the user may feel favorable to the specific product included in the image. For example, if the user wants to obtain information about the handbag held by the female model as shown in FIG. 3, Click on the handbag product image. At this time, as described above, the advertisement server automatically divides the area of the product image included in the image and inserts information about the product image by an advertiser in order to insert and activate the advertisement.

Thereafter, the user can acquire information about the product image displayed on the image by purchasing information by checking the product name, product price, product price comparison, product site, product specification, Do.

Accordingly, it is obvious that such a process can reduce search time, and furthermore, it is possible to collect accurate data as to which product a user prefers, thereby enabling more effective targeted advertisement to individual users.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. As such, the present invention can be implemented by combining these. Accordingly, the invention is only defined by the scope of the claims set forth in the claims.

S100: first step S200: second step
S300: third step S400: fourth step
S500: Step 5
100: user terminal 300: advertisement server
OIM: Image PIM: Product Image

Claims (7)

The advertisement server 300 includes a first step S100 of receiving web page information from an advertisement script unit installed in the user terminal 100;
The advertisement server 300 automatically divides and separates a plurality of product images (PIM) appearing in one image (OIM) obtained from the web page information through x and y coordinate values of a color and color classification area (S200);
The advertisement server 300 includes a third step (S300) of correcting an area of a plurality of automatically segmented product images (PIM) appearing in one image (OIM);
The advertisement server 300 determines information on each of a plurality of product images (PIM) appearing in one image (OIM) obtained from the automatically divided web page information, and the advertisement server 300 (OIM) including advertisement data is transmitted to the user terminal, and advertisement data corresponding to each product image (PIM) appearing in one image (OIM) in which a plurality of product images (S400);
When a mouse is individually clicked on each of a plurality of product images (PIM) appearing in an automatically segmented image (OIM), the advertisement server 300 displays advertisement information or an advertisement site linked to the PIM And a fifth step S500 of providing a plurality of product image regions included in one image.
The method according to claim 1,
Wherein the web page information includes URL information and image information, and wherein the web page information includes URL information and image information, wherein the web page information includes automatic division of a plurality of product image (PIM) regions included in one image (OIM).
3. The method of claim 2,
Upon receiving the URL information, the advertisement server 300 semantically analyzes and extracts the URL information and the product image (PIM) included in the web page image (OIM) included in the URL, extracts the extracted product image (PIM) (PIM) that is automatically divided into one image (OIM) displayed on the user terminal 100 by searching a database storing advertisement data transmitted from each of the user terminals to the user terminal A method for providing a plurality of information through automatic segmentation of a plurality of product image areas included in one image.
3. The method of claim 2,
Upon receiving the image information, the advertisement server 300 extracts from the image information the size of the image (OIM) displayed on the web page, the product image (PIM) partitioned area within the image (OIM) (PIM) region correction (PIM) in the segmented image (OIM), the advertisement data inserted in the product image (PIM) region in the segmented image Wherein the determining step determines an exposure position at which an image object (OIM) is to be displayed.
The method according to claim 1,
The correction of the product image (PIM) area according to the automatic division of a plurality of product images (PIM) appearing in one image (OIM) of the third step is performed by the color of the border of a plurality of auto- (X, y) corresponding to a range of 3 pixels to 10 pixels according to an area value of a plurality of product image areas included in one image, Information delivery method.
The method according to claim 1,
Sharing of the product image (PIM) color region through the second step and sharing by correction through coordinate values according to the color region value corresponding to the border of the automatically divided color region or another product image A plurality of pieces of advertisement data information may be inserted into a product image shared or included through the fourth step when a mouse is clicked on a shared or included product image in the case of a product image (PIM) Wherein the plurality of product image regions are included in one image.
The method according to claim 1,
The advertisement server 300 collects information corresponding to the product image (PIM) by clicking on the product image (PIM) included in one image (OIM) through the fifth step, (PIM) that is automatically divided into a plurality of product images (PIMs) including information on a user (OIM), and provides a product image (PIM) included in the provided image The advertisement server 300 collects the information corresponding to the provided product image (PIM) based on the collected product image (PIM) information, accumulates the continuous data, A method for providing a plurality of information through automatic segmentation of a plurality of product image areas included in one image, wherein data information can be provided.
KR1020140107436A 2014-08-19 2014-08-19 Providing a plurality of information obtained through the automatic segmentation of the image area, a large number of products contained within a single image KR20160022407A (en)

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WO2018225939A1 (en) * 2017-06-08 2018-12-13 오드컨셉 주식회사 Method, device, and computer program for providing image-based advertisement
KR20200052416A (en) * 2018-10-25 2020-05-15 카페24 주식회사 An apparatus for generating training set for artificial neural network performing object area extraction
US11328322B2 (en) * 2017-09-11 2022-05-10 [24]7.ai, Inc. Method and apparatus for provisioning optimized content to customers
US20220284493A1 (en) * 2019-08-21 2022-09-08 Nec Corporation Processing apparatus, processing method, and non-transitory storage medium

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2018225939A1 (en) * 2017-06-08 2018-12-13 오드컨셉 주식회사 Method, device, and computer program for providing image-based advertisement
KR20180134021A (en) * 2017-06-08 2018-12-18 오드컨셉 주식회사 Method, apparatus and computer program for providing advertising informations based on images
JP2020522820A (en) * 2017-06-08 2020-07-30 オ−ディーディー コンセプツ インク. Method, apparatus and computer program for providing image-based advertising
US11328322B2 (en) * 2017-09-11 2022-05-10 [24]7.ai, Inc. Method and apparatus for provisioning optimized content to customers
KR20200052416A (en) * 2018-10-25 2020-05-15 카페24 주식회사 An apparatus for generating training set for artificial neural network performing object area extraction
US20220284493A1 (en) * 2019-08-21 2022-09-08 Nec Corporation Processing apparatus, processing method, and non-transitory storage medium

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