KR20160014798A - Shop congestion analysis system and method - Google Patents

Abstract

The present invention relates to a system and a method for analyzing store congestion. More specifically, the system for analyzing store congestion comprises: a store for displaying and selling products; at least one CCTV camera installed to monitor the inside of the store; and a congestion analysis device for analyzing and processing a store management function, a camera management function and the occupation amount of visitors in an area of interest by time and space.

Description

[0001] SHOP CONGESTION ANALYSIS SYSTEM AND METHOD [0002]

The present invention relates to a store congestion analysis system and method, and more particularly, to a store congestion analysis system and method capable of extracting customer behavior information of a store (exhibition hall of a small shop, a museum, a museum, etc.) .

In recent years, the awareness of the importance of store management has been increasing, especially in large-scale marts and SSM (Super Supermarket). Moreover, competition for customer acquisition and shopping experience has become increasingly fierce, and this need for customer analysis needs.

However, stores such as large-scale marts use professional analytical techniques. However, in the case of local small and medium-sized stores, it is not easy to manage them because of lack of information and cost.

(Patent Document 1) Korean Patent Publication No. 10-2010-0099346 (Patent Document 2) Korean Patent Publication No. 10-2007-0102040 (Patent Document 3) Korean Patent Publication No. 10-2006-0053214 (Patent Document 4) Korean Patent Publication No. 10-2014-0087106

The present invention has been conceived to solve the above-described problems, and it is an object of the present invention to provide a CCTV camera for security, which is installed in a store, And an object of the present invention is to provide a congestion analysis system and method.

A store for exhibition and sale of goods according to the present invention, at least one CCTV camera installed for auditing in the store, a store management function, a camera management function, and an occupancy amount of a visitor according to a time- And a congestion degree analyzing device.

The CCTV camera includes an image capturing unit for capturing an image, an image providing unit for providing the captured image to the congestion analyzing unit through a wire / wireless communication method, a protection unit for protecting the image capturing unit, And an image storage unit for storing the photographed image.

A CCTV camera management unit for controlling the operation of the CCTV camera, a CCTV camera managing unit for controlling the operation of the CCTV camera, a control unit for controlling the operation of the CCTV camera, An analysis management unit for analyzing the customer congestion using the store related information and providing the result of the analysis, and a storage unit for storing the data.

The store management unit includes a store drawing management module that stores and manages information related to store drawings, an interest area segmentation module that divides a store into a plurality of areas, sets and manages areas of interest, and events And a management module.

The CCTV camera management unit includes a video management module that stores and manages images received through the communication unit, a camera registration module that manages registration information of the CCTV camera, and a shooting area management module that manages the shooting area of the CCTV camera .

The analysis management unit includes a matching module for matching the store space information and the interest area information provided through the store management unit with the image information corresponding to the store space and the ROI provided through the camera management unit, A condition management module for managing the entire system; a activity calculation module for calculating the amount of customer activity, that is, the congestion degree according to the customer distribution, from the image information according to the condition management module; and a report And a control module for controlling the overall operation of the congestion analysis apparatus.

The method may further comprise the steps of: connecting a CCTV camera for in-store method to a store congestion analysis method; and transmitting the store map, area, and camera location to the store congestion analysis method, A step of setting the shooting area according to the input of the condition information, a step of analyzing the congestion according to the photographed image, the store drawings and the area, storing the data as numerical data, And generating and sending a report to the customer.

Thus, the present invention can analyze the customer's pattern at a low cost by analyzing the customer's behavior as the area of interest by using the CCTV camera for security installed in the store. In addition, since the image data is not stored, the problem caused by the image data can be solved.

1 is a conceptual diagram of a store congestion analysis system according to an embodiment of the present invention;
2 is a block diagram of a CCTV camera according to an embodiment;
3 is a block diagram of a store manager.
4 is a block diagram of a CCTV camera management unit.
5 is a block diagram of the analysis management unit.
6 is a flowchart for explaining a store congestion analysis method according to an embodiment of the present invention.
FIG. 7 is a diagram of an image displayed on the screen of the administrator terminal according to the embodiment. FIG.
8 is a screen for registering a new store.
9 is a screen for showing a camera list;
10 is a diagram for explaining the types of report forms.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. It will be apparent to those skilled in the art that the present invention may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, It is provided to let you know. Wherein like reference numerals refer to like elements throughout.

It is to be clarified that the division of components in this specification is merely a division by main function which each component is responsible for. That is, two or more constituent parts to be described below may be combined into one constituent part, or one constituent part may be divided into two or more functions according to functions that are more subdivided. In addition, each of the constituent units described below may additionally perform some or all of the functions of other constituent units in addition to the main functions of the constituent units themselves, and that some of the main functions, And may be carried out in a dedicated manner. Accordingly, the presence or absence of each component described in this specification should be interpreted as a function. For this reason, it is clear that the configuration of the components of the store congestion analysis system and method of the present invention can be varied within the scope of achieving the object of the present invention.

1 is a conceptual diagram of a store congestion analysis system according to an embodiment of the present invention.

FIG. 2 is a block diagram of a CCTV camera according to an embodiment, FIG. 3 is a block diagram of a store management unit, FIG. 4 is a block diagram of a CCTV camera management unit, and FIG. 5 is a block diagram of an analysis management unit.

As shown in FIGS. 1 to 5, the store congestion analysis system according to the present embodiment includes a store 100, at least one CCTV camera 200 installed for auditing in the store 100, , A camera management function, and a congestion analyzer 300 for analyzing and processing the occupancy of visitors by space of time in the area of interest.

The store 100 refers to all the places where it is necessary to grasp the space distribution or behavior for the customers / users as well as the space for selling goods such as local small and medium supermarkets and the space for exhibitions such as museums and art galleries .

And a floor plan view of the floor in which the spatial distribution within the floor 100 can be confirmed. It is effective that the location of product display and display space and the location of customer movement space are displayed in detail on the floor plan of the store. Of course, the location of the CCTV camera is displayed on the floor plan. Also, the range of the space monitored by this CCTV camera can be displayed.

Although not shown in the present embodiment, it is also possible to provide a sensing sensor for confirming the movement of a user in the user moving space and the vicinity of the store in the store 100.

In this embodiment, it is effective that at least one CCTV camera 200 is installed in the store 100. At this time, it is effective that the CCTV camera 200 is a camera installed in a store. Thereby, it is possible to confirm the congestion of the store by the customer / consumer without increasing the cost.

In addition, at least one CCTV camera 200 may be additionally provided if necessary. This can be added according to the store location in the store 100 or the partition space area for analysis in the store 100.

The CCTV camera 200 includes an image capturing unit 210 for capturing an image, an image providing unit 220 for providing the captured image to the congestion analyzer 300, a protection unit 250 for protecting the image capturing unit 210, A fixing unit 240 for fixing the protection unit 230 to the upper space of the store 100 and an image storage unit 250 for storing the photographed image. The CCTV camera 200 may further include a moving unit (not shown) for moving the image capturing unit 210 up, down, left, and right. Thereby, there is an advantage that a space area that can be photographed by the image photographing unit 210 can be widened.

As described above, the CCTV camera 200 of the present embodiment not only stores all images captured for security but also provides the image providing unit 220 with image information photographed through the image providing unit 220. [ Of course, the present invention is not limited to this, and the image providing unit 220 may provide the photographed image in the form of an image. At this time, it is effective to provide the photographed images at predetermined time intervals. It is effective that this time interval is a time (in minutes, seconds) set by the congestion analyzer. Also, it is effective that the video data providing unit 220 performs communication with the congestion analysis apparatus through a wired / wireless communication method.

And a congestion analyzer 300 for analyzing and processing a occupancy amount of a visitor for each space of the area of interest in the shop management function, the camera management function, and the like.

The congestion analysis apparatus 300 includes a communication unit 310 for receiving an image from the image providing unit 220 of the CCTV camera 200, a store management unit 320 for managing store related information including interest area information according to store division, A CCTV camera management unit 330 for controlling and managing the operation of the CCTV camera 200, a store image captured by the CCTV camera 200, and store related information, and provides the result An analysis management unit 340, and a storage unit 350 for storing data.

The communication unit 310 includes a wired / wireless communication module. Accordingly, information of the CCTV camera 200 at various locations can be directly provided.

The store manager 310 includes a store drawing management module 311 for storing and managing store drawing information, a ROI module 312 for dividing the store 100 into a plurality of areas and setting and managing the ROIs, And an event management module 312 for managing event and event information of the store.

The store drawing management module 311 receives the store related drawing, that is, the floor plan, and stores and manages it. Also, in accordance with a manager request, the floor plan is provided in the form of an image.

The ROI module 312 separates the store 100 into a zone layer, a layer, and a radiographic layer, separately manages the store area, and divides the functionally and structurally separated areas into a plurality of interests Area. For this purpose, a region is defined on the store drawing, and the name and characteristics of the region are managed in a matching manner with the store drawings, and the group can be designated and managed.

The event management module 313 stores and records event related zones in the store 100, manages event names and characteristics, and provides them according to a manager request. The area separated by the event management module 313 is provided to the ROI module 312 and managed in the form of an area corresponding to the store drawing area.

The CCTV camera management unit 330 includes a video management module 331 for storing and managing images received through the communication unit 310, a camera registration module 332 for managing registration information of the CCTV camera 200, a CCTV camera And a shooting area management module 333 that manages a shooting area of the game device 200. The CCTV camera management unit 330 may further include a motion detection module 334 for detecting a motion and a detection setting module 335 for setting motion detection.

The video management module 331 stores the photographed image of the CCTV camera 200 provided through the communication unit 310 and displays the corresponding image on the screen in response to an administrator request.

The camera registration module 332 registers the camera for the first time or newly manages the camera. At this time, the name of the camera to be registered, the position and the direction of the photographing area are set, and the FPS range and the like are stored and adjusted. In addition, brightness, contrast and the like can be adjusted and managed.

The shooting area management module 333 controls and manages the size, the range, and the direction of the photographed area, and sets the shooting area in the store area. The photographed image may be converted into various formats and stored. The shooting area management module 333 may also divide the shooting area by the area set by the store manager 320. [

In this embodiment, when images are captured by a plurality of CCTV cameras 200, images of overlapping regions may be deleted. The CCTV camera 200 may be prioritized, and if they are overlapped, a video of a predetermined order may be used as a basic video and the video may be deleted in accordance with the remaining videos.

The motion detection module 334 sets the detection time, interval, and range for motion detection, and enables motion detection accordingly.

The detection setting module 335 performs various settings for smoothly performing motion detection by setting region masking, sensitivity setting, activity change amount setting, and detection method.

The analysis management unit 340 includes a matching module 341 for matching the store space information and the interest area information provided through the store management unit 320 with the image information corresponding to the store space and the ROI provided through the camera management unit 330, A condition management module 342 for managing conditions of the system according to the conditions for calculating the congestion level, an activity calculation module 342 for calculating the amount of customer activity according to customer distribution, that is, A report generation module 344 for generating a report corresponding to the condition according to the calculated amount of customer activity, and a control module 345 for controlling the overall operation of the congestion analysis apparatus.

The matching module 341 matches shot image information of the divided store area and the set ROI to analyze which part of the image corresponds to the ROI or the divided store area. To this end, it is possible to associate the store area information and the interest area information with the image information.

The condition management module 342 manages the inputted condition time and space and the activity amount reference information and controls the camera management unit 330 accordingly and the congestion analysis apparatus 300 provides the video from the CCTV camera 200 The receiving time and the receiving place / space, that is, the area, and to receive the image information of the corresponding area of the corresponding time.

The activity amount calculating module 343 evaluates the degree of customer analysis of the area corresponding to the inputted condition, and stores the information according to the numerical data in units of time (minute, second). Data is effectively visitor data and customer retention data.

At this time, an area of interest (AOI) can be analyzed.

Through such analysis, it is possible to increase the number of visits before and after the promotional event, or compare the amount of customers staying in the gift shop.

In the present embodiment, it is effective that the image format is MP4. Of course, the present invention is not limited to this, and various types of image formats can be used. The analyzed data is automatically stored in an XML file. However, the present invention is not limited to this, and may be stored in various types of files according to a program to be used. In this embodiment, one matrix type of information is stored every minute.

The report generation module 345 carries out the calculation operation corresponding to the condition of the data by the activity amount calculation module 343 according to the condition provided from the condition management module 342. [ The report generation module 345 can set a report generation period and can display the generated report in graph form, figure form, or the like. In addition, comparison generation is possible when generating a report. It is also possible to display the result value according to the reference amount by setting a separate reference amount.

It is effective that the storage unit 350 uses various types of databases.

The data stored in the present embodiment stores only the digitized data generated by the analysis management unit of the preceding congestion analysis apparatus. Since the image is not stored in this way, the size of the data storage unit can be reduced. Since the video is not stored, illegal use of the personal information infringement or the image can be prevented in advance.

Of course, this embodiment is not limited to this, and various modifications are possible. For example, after the CCTV camera 200 is concentrated on one server, images may be provided through the server. Also, the congestion analysis apparatus 300 is configured in the form of an external server, and information on various stores 100 is received, and congestion, that is, customer activity amount can be analyzed based on the information.

In the following, a method of analyzing the store congestion of the above structure will be described.

The congestion analysis method of the present embodiment will be described mainly with respect to a screen provided to a user who desires an administrator or a congestion analysis evaluation.

FIG. 6 is a flowchart illustrating a method of analyzing store congestion according to an embodiment of the present invention.

As shown in FIG. 6, a CCTV camera for a method installed in a store is connected to a congestion analyzer (S110). At this time, the connection method can use a wire or a wireless communication.

Then, the congestion analysis apparatus provides the shop drawing information, the divided area information, and the space information that can be photographed by the CCTV camera.

Subsequently, a divided area according to the store drawing is displayed on the drawing, and the photographing area, the CCTV camera position information, and the interest area information are also displayed on the store drawing. That is, the information is merged into one piece of information (S120).

Then, the condition information is inputted by the manager (S130).

The condition information may be store name, time, area, activity information. For example, if the customer moves between 1:00 pm and 3:00 pm for the confectionery store, and more than 2 customers stay between 11:00 am and 1:00 pm for the tasting corner of the confectionery store .

Then, the CCTV camera captures an image according to the condition information, and provides the captured image to the congestion analysis apparatus (S140). Then, the congestion analyzing apparatus determines the customer movement and the residence time in the area corresponding to the condition using the provided image, the stored store information, and the interest area information corresponding to the condition information.

Then, the determined information is converted into numerical data and stored (S150).

Subsequently, the stored data is processed to form a report in a report form of a form required by the administrator (S160).

Through this, it is possible to check customer behavior pattern information on the store such as the information such as the increase in the promotion amount of the promotion event, the amount of the customer stay in the store, and the customer visit rate per week and month.

In the following, this will be explained based on the image drawing shown on the administrator terminal screen.

FIG. 7 is an image diagram of an administrator terminal screen according to the present embodiment.

FIG. 8 is a screen for registering a new store, and FIG. 9 is a screen for displaying a camera list. 10 is a diagram for explaining the types of report forms.

As shown in FIG. 7, a menu bar such as store, camera, lookup, and option help is located at the top of the screen.

The store menu has new store registration, store retrieval, storing and closing functions.

In the case of registering a new store, as shown in Fig. 8, the name of the store and the floor related to the store are input.

The camera menu has a new camera registration and a camera list function as shown in Fig.

The new camera registration is provided in the form of real streaming by the current camera by the camera name.

The inquiry menu has the function of retrieving inquiry, storing current inquiry, inquiring, storing result, and screen capturing of store.

The options menu has hit map legend and DB reconnect, Help has help function and program information function.

In the central area of the screen, the floor plan of the store is shown. In this plan view, the area is divided and the position of the CCTV camera is displayed. The floor plan of the store can be enlarged. When the camera is clicked, camera registration, camera information confirmation, and camera delete function are available.

On the left side of the floor plan of the shop,

On the right side of the floor plan, information about the burial area is displayed.

Report forms are displayed below the floor plan. The report can be viewed in the form of a time-series tab, a bar graph and a data table as shown in FIG. Of course, real-time viewing is possible, so you can check the number of visitors in real time.

In the bottom right corner of the floor plan, a viewer area is provided for viewing information related to inquiries.

In this embodiment, the store-related data includes a store name, valid period information, and a plurality of group information. Further, the group has a zone name and a plurality of zone information, and the zone information includes a zone name, a coordinate text, and a camera zone. The camera area has a camera ID, an image area, and transform coefficient information.

The inquiry related data includes inquiry name, store information, period information, and presentation information. The store information has group information and zone information, and it can be evaluated whether or not it is included.

The period information can be a relative date, start time, end time, day of the week selection, start point, start end point, etc. The expression includes table unit information.

The camera information stores the camera name, the camera name, the location, and the device-related information, and can add masking information.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention.

100: Store 200: CCTV camera
300: Congestion analyzer 310:
320: Store Manager 321: Store Manager
322: Interest area division module 323: Event management module
330: CCTV camera management unit 331: Video management module
332: camera registration module 333: photographing area management module
334: Motion detection module 335: Detection setting module
340: analysis management unit 341: matching module
342: condition management module 343: activity amount calculation module
344: Report generation module 345: Control module
350:

Claims (7)

Stores for the sale and display of goods;
At least one CCTV camera installed to audit the store; And
A store management function, a camera management function, and a congestion analyzing device for analyzing and processing a occupation amount of a visitor by space of time in the area of interest.
The method according to claim 1,
The CCTV camera includes an image capturing unit for capturing an image, an image providing unit for providing the captured image to the congestion analyzing unit through a wire / wireless communication method, a protection unit for protecting the image capturing unit, And an image storage unit for storing the photographed image. The method according to claim 1,
A CCTV camera management unit for controlling the operation of the CCTV camera, a CCTV camera managing unit for controlling the operation of the CCTV camera, a control unit for controlling the operation of the CCTV camera, An analysis management unit for analyzing customer congestion using store related information and providing a result of the analysis, and a storage unit for storing data. The method of claim 3,
The store management unit includes a store drawing management module that stores and manages information related to store drawings, an interest area segmentation module that divides a store into a plurality of areas, sets and manages areas of interest, and events And a management module. The method of claim 3,
The CCTV camera management unit includes a video management module that stores and manages images received through the communication unit, a camera registration module that manages registration information of the CCTV camera, and a shooting area management module that manages the shooting area of the CCTV camera A store congestion analysis system. The method of claim 3,
The analysis management unit includes a matching module for matching the store space information and the interest area information provided through the store management unit with the image information corresponding to the store space and the ROI provided through the camera management unit, A condition management module for managing the entire system; a activity calculation module for calculating the amount of customer activity, that is, the congestion degree according to the customer distribution, from the image information according to the condition management module; and a report A generation module, and a control module for controlling the overall operation of the congestion analysis apparatus.
A method for analyzing a store congestion using a congestion analyzer for measuring congestion in a store,
Connecting a method CCTV camera to a store congestion analysis method;
Integrating the store drawing, area and camera location into one piece of information;
Setting a shooting area according to condition information input;
Analyzing the congestion according to the photographed image, the store map and the area, and storing the analyzed data as numerical data; And
And creating and sending a report according to a request of the customer.

Images