KR20150136647A - Reverse Target Marketting System - Google Patents

Abstract

The present invention is a method opposite to a traditional marketing method for a seller to expose a product to a consumer. The consumer exposes a product purchase condition to the seller using an information service system. When a consumer exposes purchase condition by using the information service system and a product, which a seller registered, satisfies the purchase condition of the consumer, the information service system recommends the product optimized to the consumer to help the consumer wisely purchase the product. The method induces a virtuous cycle of a distribution structure where the seller reduces advertisement/distribution costs through the information system and focuses on developing a product which consumers need.

Description

Reverse Target Marketing Information Service System and Method {Reverse Target Marketing System}

In the present invention, when a consumer avoids the misjudgment caused by exposure of a large number of advertisements and registers the condition of the purchased product and the recommendation receiving period in the system, the user recommends the optimal product to the consumer when updating the product information of a plurality of on- Is an information service system that induces consumers to sell desired products by exposing the purchase conditions of consumers.

In general, the marketing methods of the sellers are developed by developing a product that is expected to be needed by the consumer and increasing the number of exposures to the consumer who is expected to need the product. However, by using the information service system, By exposing the condition to the seller and recommending the best product to the consumer, the seller develops the marketing of the good product and helps the consumer to consume smartly.

In the online / offline product sales market, how much product is exposed to consumers is directly related to sales. Thus, an online seller having a large number of users registers ad on a portal site or enters a large shopping mall. Offline sellers also spend their advertising dollars in a variety of ways and operate stores in urban areas that are easily exposed to a large number of users. Because of these advertising and distribution costs, merchandise sellers cost a lot and the price of goods increases.

The present invention is to provide a virtuous circle marketing system in which consumers purchase quality goods at a low price and sellers minimize advertising and distribution costs and increase the value of products.

The present invention is an opposite method of a general marketing method in which a seller exposes product information to a consumer. When a consumer registers a purchase condition, the system exposes purchase conditions excluding personal information to the seller, and the seller develops a product The system is registered in the system, and the system recommends the best products and stores that meet the purchase conditions, so that the consumer can make a purchase consciously. This helps consumers to consume smartly and develops quality products to sellers. And to solve the problems through the information service system.

Sellers can quickly determine the goods they need based on the purchase conditions of the consumers exposed to the system, minimize advertising and distribution costs, concentrate on developing quality and competitive products, It is not exposed to spammy advertisements and customer behavior, and when a product satisfying the purchase condition is registered from a plurality of shops, it is possible to receive recommendation of the information service system, .

Flowchart of Product Recommendation Process of Information Service System
Figure 2 is a diagram showing the role of the system between the consumer and the seller.

FIG. 1 illustrates a case where a consumer receives a purchase condition and a reception period (P101) registered by a consumer and receives a recommendation message according to a reception cycle (P102), searches for goods and shop information corresponding to a purchase condition (P103) If it exists (P104), it transmits a recommendation message to the consumer (P105).

2, the consumer P201 and the seller P203 subscribe to the reverse target marketing system P202, the consumer P201 registers the purchase conditions, the seller registers the sales conditions, and the reverse target marketing system P202 ) Exposes the purchasing condition registered by the consumer (P201) to the seller (P203) excluding the personal information. The seller P203 may modify the sales conditions in accordance with the exposed purchase conditions and the reverse target marketing system P202 provides the consumer with the optimal goods / store information matching the purchase conditions of the consumer P201 as shown in FIG. .

1 P101: Process of inputting a recommendation reception cycle for a purchase condition registered by a consumer and a corresponding purchase condition
1 P102: Determine whether the selected purchase condition has reached the reception period and determine whether to proceed with the process
Fig. 1 P103: Retrieving product information registered by the seller as purchase condition
1 P104: It is determined whether or not a commodity corresponding to the purchase condition exists, and it is determined whether or not the commodity purchase information is transmitted to the consumer
1 P105: Transferring product purchase information to a consumer using mail, short message (SMS), application push message, etc.
2 P201: Consumer who is a member of a reverse target marketing system that desires to purchase goods
2 P202: Information system that recommends a commodity suitable to the purchasing condition to the consumer and exposes the purchasing condition information of the purchaser to the seller
Figure 2 P203: Registered as a member in the reverse target marketing system, registering the product information, confirming the purchase condition of the consumer, and selling the product / store information to the consumer

Claims (2)

An information service system that receives purchase conditions from a consumer and searches for products in a cycle requested by the consumer and recommends to the consumer. An information service system that receives purchase conditions from consumers and exposes purchase conditions to sellers and provides information that sellers can use in product development and marketing.

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