KR20150133929A - Multi-media network service system based on template, service method and computer readable medium having computer program recorded therefor - Google Patents

Abstract

The present invention relates to a system and a method for providing an advertisement, and a recording medium having a computer program recorded therein. The system can generate content posting included in an advertisement using a template, and can expose the advertisement included in the content posting by automatically pushing the generated content posting to a plurality of users registered with a bookmark, thereby enabling an advertisement uploader to provide an advertisement to wanted users without additional transmission work, and also maximizing the advertisement efficiency.

Description

TECHNICAL FIELD [0001] The present invention relates to a multimedia network service system based on a template, a method thereof, and a recording medium on which a computer program is recorded.

The present invention relates to a multimedia network service system based on a template, a method thereof, and a recording medium on which a computer program is recorded. In particular, it is possible to create a post including an advertisement using a template, The present invention relates to a multimedia network service system, a method, and a recording medium on which a computer program is recorded, based on a template that is automatically pushed to a plurality of registered users and exposes an advertisement included in a content post.

According to the development of the Internet, a variety of methods such as e-mail, instant messenger, chat, and the like are used for communication between users on a network. Recently, there have been a lot of multimedia network services (SNS) . SNS is an online networking service. It is a concept that encompasses one person media, one person community, and information sharing. It is a community type web or application service aimed at introducing friends to each other and widening friendship. Social networking has become a new way for people to communicate and share information with others. Today, hundreds of millions of people every day are using social networking services on a daily basis. Social networks have been attracting attention in recent years as new media (new media). The strength of social networks is the ability to aggregate tens of millions or even hundreds of unique service users and to communicate with them in multiple ways. These SNSs are basically services based on web or applications, but they are also available through programs dedicated to SNS. However, in the present SNS service, there is no way to directly obtain revenue from the SNS service provider, and the SNS provider has a tendency to provide the SNS service as a means for maintaining a fixed number of users. Therefore, as the SNS service matures and the influence of the SNS increases, the SNS service provider needs a profit model that can minimize the sense of rejection of the SNS user while positively utilizing the SNS service.

As the Internet becomes more popular and the number of Internet users increases, various advertising methods for Internet users are emerging. Ads using keywords are contextual ads in addition to keyword ads that insert desired keywords into the search box and insert advertisements on the search result screen. Contextual advertising is an advertisement that extracts keywords from Internet newspaper articles or sentences and inserts advertisement links.

The keyword advertisement is a type of advertisement that exposes the advertisement exclusively to the search result page when the advertiser searches the keyword including the keyword after the specific keyword is purchased. Because it is possible to show the contents of an advertisement only to a person who is interested in a specific product or issue, the targeted advertisement effect can be enhanced, and the click rate of the advertisement is high.

Contextual advertising is an Internet advertising technique that automatically exposes relevant advertisements by analyzing the content and context of the content posted on the website. Contextual advertising is more meaningful in that it provides more relevant advertisements than existing keyword advertisements and provides various advertising means to advertisers. This is because advertisers who want accurate customer targeting, users who do not want to see ads that are not related to them, and the demands of the Internet industry to increase advertising costs as well as advertising costs. A typical example is Google's AdSense.

However, existing contextual ads have links to the words of the pre-written web pages that they read. Most of them are linked to keywords that are different from the interests of the users.

In order to solve the problems of the related art, Korean Patent Laid-open Publication No. 10-2011-0032878 discloses a method for distributing an electronic advertisement of an advertiser through a network, We propose an advertisement method and system that provides electronic advertisement to generate advertisement result by increasing the relevance of advertisement to users' interest by providing advertisement.

However, the conventional advertising method and system for providing the electronic advertisement are based on the SNS service method. However, since the keyword extraction method is still used, it is troublesome to analyze the article uploaded by the user, Is not achieved. Also, the conventional technology has a problem that the degree of exposure can not be precisely measured with respect to the exposure of the advertisement.

Korean Patent Laid-Open No. 10-2011-0032878 [Title of the invention: keyword advertisement method and system implemented in SNS program]

In order to solve such a problem, the present invention is a method for uploading an advertisement using video or photo information including video information, photo information, or voice information, and uploading the uploaded advertisement to a user terminal of a user A multimedia network service system, a method, and a recording medium on which a computer program is recorded, wherein the multimedia network service system is based on a template that is automatically pushed to a terminal device and paid for advertisement revenue to an advertisement uploading user.

In addition, the present invention provides a template for providing an advertisement upload for each general user or company, and a template for allowing an advertisement uploaded through a corporate template to perform a subsequent process such as reservation, purchase, A multimedia network service system, a method, and a recording medium on which a computer program is recorded.

In addition, the present invention provides 'view count', 'likes', and 'friend registration' menu items (in the form of icons) so that not only the advertiser but also the advertisement uploading user can visually recognize the degree of exposure of the advertisement In addition, it is an object of the present invention to provide a multimedia network service system, a method, and a recording medium on which a computer program is recorded, based on a template that enables an advertiser to accurately receive and analyze information on objects to which advertisements are exposed .

A multimedia network service system based on a template according to an exemplary embodiment of the present invention includes a posting application that can create and upload a content post including at least one of text, A user terminal for generating and uploading a post including a post by a user and a content post including the at least one content through a post interface screen provided when a post application is executed; And providing the posting application to the user terminal device, providing the posting interface screen to the user terminal device making online connection through the posting application, and transmitting the posting interface screen from the user terminal device A user who has made a request for creating a content post is a general user or a user having a specific purpose and receives a content post creation template including at least one of a text, a photo, a voice, and an image, And a multimedia network service server providing the multimedia network service.

As an embodiment related to the present invention, the multimedia network service server determines whether or not an advertisement is inserted according to a predetermined condition, and stores the advertisement in the post or the content in the content post generated according to the post- Can be combined.

As an embodiment related to the present invention, a multimedia network service server provides a specific purpose template having different menu items for specific purposes if the user is a user having a specific purpose, and uses the posting uploaded by the user Generate the content posts, and provide different link information and services according to the menu items.

As an embodiment related to the present invention, it includes at least one or more of business, business, meeting, information, or service intended by an individual or an enterprise user. Further, the link information includes at least one of detailed information, brief information, additional information, map information, route guidance information, reservation information, purchase information, contact information, and payment information of the post to which the template is applied, A brief view, additional information, a map view, a route, a reservation, a purchase, a contact, or a payment.

As an embodiment related to the present invention, the multimedia network service server may automatically transmit the content post using the friend information registered as the user's favorite with respect to the content post created by the user.

As an embodiment related to the present invention, the multimedia network service server counts information exposed by the content post, information expressed by another user, information registered as favorites by the other user, May be provided by providing an icon for providing the icon.

According to an embodiment of the present invention, the multimedia network service server may provide exposure target information for a content post of the user according to an operation of the user, and when the exposure target information is set by the user, So that the content post is exposed only to the user.

According to an embodiment of the present invention, a multimedia network service server sets an exposure object range using at least one of user information and activity information, and the user information is information input or updated by the user, A birthday, a birth place, a place to live, current location information, school information, a participation meeting or a participation group, and the activity information is extracted through a content publication provided through the user's multimedia network service server.

As an embodiment related to the present invention, the multimedia network service server may classify and provide the advertisement based on the user information or activity information of the user. In addition, the multimedia network service server may be configured such that when the user generates the first content post using one template and the additional information is input, when the second content post is generated using the same template, Information is automatically linked to the second content post.

As an embodiment related to the present invention, the multimedia network service server registers a final content post generated by inserting or not inserting the advertisement into a post list, and transmits the final content post to an individual, a public, a region, a friend, And may be provided in at least one category.

A multimedia network service method based on a template performed by a multimedia network service server, the method comprising: receiving a content post creation request including at least one of text, pictures, voice, and video from a user terminal, Determining whether the user is a user or a user having a specific purpose; Providing a template for a general user to the user terminal if the user is a general user and providing a template for a specific purpose to the user terminal if the user is a specific user; Receiving, from the user terminal, a content post created using the general user template or the specific purpose template; Determining whether to insert an advertisement into the content post according to a preset condition, and creating a final content post inserted or not inserted into the advertisement; And registering the final content post in a list of posts and providing the final content post to at least one category.

Here, the specific purpose includes at least one of a business type, a business type, a meeting, information, or a service intended by an individual or an enterprise user.

As an embodiment related to the present invention, if the user has a specific purpose, the multimedia network service server provides a specific purpose template having different menu items for specific purposes, and uses a posting Generating the content posts, and providing different link information and services according to the menu items.

As an embodiment related to the present invention, the link information includes at least one of detailed information, brief information, additional information, map information, route guidance information, reservation information, purchase information, contact information, and payment information of the post to which the template is applied And the service may include at least one of a detailed view, a brief view, additional information view, a map view, a route search, a reservation, a purchase, a contact, or a payment.

As an embodiment related to the present invention, the multimedia network service server counts information exposed by the contents post, information expressed by another user, information registered as favorites by the other user in the contents post, And providing and providing an icon for providing the result.

According to an embodiment of the present invention, the multimedia network service server may provide exposure target information for the user's content post according to an operation of the user, and when the exposure target information is set by the user, And allowing the content post to be exposed only to the target.

According to an embodiment of the present invention, a multimedia network service server sets an exposure object range using at least one of user information and activity information, and the user information is information input or updated by the user, The activity information includes at least one of sex, birthday, birthplace, place of residence, current location information, school information, participation meeting, or participating group, and the activity information is extracted through a content posting provided through the user's multimedia network service server do.

As an embodiment related to the present invention, when the user inputs additional information when generating a first content post using one template, the multimedia network service server generates and posts a second content post using the same template And automatically linking the additional information previously input to the second content posting when the second content posting is performed.

According to an embodiment of the present invention, the multimedia network service server may further include classifying advertisements based on user information, activity information, or business type information of a user, and providing the classified advertisements to a user terminal .

A computer program for performing a multimedia network service method based on the template according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The present invention is a method of automatically uploading an advertisement to a user terminal device of users registered in a favorite in the uploading user terminal device by uploading the advertisement using image information or photograph information or video or photo information including voice information, And the advertisement revenue is paid to the advertisement uploading user so that the advertisement uploading person can provide the advertisement to the desired users without a separate transmission operation and also the advertisement efficiency can be maximized.

In addition, the present invention provides a template for an advertisement upload by a general user or an enterprise, and allows an advertisement uploaded through an enterprise template to perform a subsequent process such as reservation, purchase, The user can be provided with a desired service without having to connect to a separate server for later work on the advertisement.

In addition, the present invention provides not only an advertiser but also an advertisement uploading user to visually recognize the degree of exposure of the advertisement uploaded by the advertiser, by providing 'view count', 'likes', and 'friends' In this case, it is possible to accurately analyze and provide information about the objects to which the advertisement is exposed. That is, according to the present invention, the exposure information of the uploaded advertisement, such as the total view count, the information clicked on 'like', and the information registered as 'friend', are variously collected and systematically analyzed for the uploaded advertisement contents, It is possible to perform the operation.

1 is a diagram for explaining a configuration of a multimedia network service system based on a template according to the present invention.
2 is a diagram for explaining a configuration of a multimedia network service server applied to FIG.
Fig. 3 is another embodiment of Fig.
4 is a flowchart illustrating a multimedia network service method based on a template according to the present invention.
5 is a view for explaining an embodiment of a content post generated according to the present invention.

It is noted that the technical terms used in the present invention are used only to describe specific embodiments and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be construed in a sense generally understood by a person having ordinary skill in the art to which the present invention belongs, unless otherwise defined in the present invention, Should not be construed to mean, or be interpreted in an excessively reduced sense. In addition, when a technical term used in the present invention is an erroneous technical term that does not accurately express the concept of the present invention, it should be understood that technical terms can be understood by those skilled in the art. In addition, the general terms used in the present invention should be interpreted according to a predefined or prior context, and should not be construed as being excessively reduced.

Furthermore, the singular expressions used in the present invention include plural expressions unless the context clearly dictates otherwise. In the present invention, terms such as "comprising" or "comprising" and the like should not be construed as encompassing various elements or various steps of the invention, Or may further include additional components or steps.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings, wherein like reference numerals refer to like or similar elements throughout the several views, and redundant description thereof will be omitted.

In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. It is to be noted that the accompanying drawings are only for the purpose of facilitating understanding of the present invention, and should not be construed as limiting the scope of the present invention with reference to the accompanying drawings.

( Example  One)

1 is a diagram for explaining a configuration of a multimedia network service system based on a template according to the present invention.

As shown in FIG. 1, a multimedia network service system based on a template includes a plurality of user terminal devices 100, a multimedia network service server 200, a plurality of advertiser terminal devices 300, and a communication network 400.

The user terminal device 100 has a posting application for creating and uploading a content post including a desired advertisement. The user terminal device 100 generates and uploads a desired content post through a posting interface screen provided when executing the posting application.

The multimedia network service server 200 provides a posting application to the user terminal device 100 and provides a posting interface screen to the user terminal device 100 that has made online access through the posting application, , It is checked whether the requested user is a general user or a user having a specific purpose, and a template for creating a corresponding content post is provided.

The multimedia network service server 200 determines whether the user is a general user or a user having a specific purpose. Providing a template for a general user, providing a plurality of advertisements that can be provided by being included in a content post, automatically combining at least one advertisement among a plurality of advertisements in a posted content uploaded by a user, To create a content post and register it in a content post list.

When the user is a user having a specific purpose, for example, if the user is a corporation, a corporate template having different menu items for each industry type is provided, a content post is generated using the posted content uploaded by the user, Provide different link information and services depending on the item. Likewise, at least one of the plurality of advertisements is automatically combined with a post that is uploaded by the user, or is integrated with the content, and a content post is generated and registered in the content post list.

The link information includes map information, route guidance information, reservation information, purchase information, contact information, and payment information, and the service includes route search, reservation, purchase, contact, payment, and the like.

The multimedia network service server 200 automatically transmits content posts created by the user using friend information registered as a favorite of the user.

The multimedia network service server 200 counts the number of times the contents post is exposed due to a click of another user, information in which the user has expressed interest by another user, information registered as favorites by another user, And provides an icon that provides the result.

The multimedia network service server 200 serves to set exposure target information for a content post of a user according to a user's operation and exposes a content post only to the exposure target when the exposure target information is set by the user.

The multimedia network service server 200 sets an exposure target range using user information, activity information, and the like. The user information is information input or updated by a user and includes information such as age, sex, birthday, birthplace, And the activity information is extracted through a content posting provided through the multimedia network service server 200 of the user.

The multimedia network service server 200 classifies and provides advertisements based on user activity information. For example, if a content post of a user is composed of content posts relating to clothes, the advertisement is made of advertisement information related to clothes. If the content post of the user is a content post related to cooking, And advertisements related to housewives, and services such that one or more advertisements can be selected by a user and included in a content post.

When the user creates additional content by creating a content post through one template, the multimedia network service server 200 generates another content post by using the same template and displays the added additional information It automatically links to newly created content posts. For example, if a user registers his / her contact information before generating a content post by receiving a template, and then creates another content post using the same template, the user's contact information is linked to the content post / RTI >

When creating a content post by using the enterprise template, the multimedia network service server 200 classifies and provides only advertisements corresponding to the business type of the company, and includes the selected advertisement in the content post. For example, if a user is an automobile company who wants to display content posts through an enterprise template, a variety of ads related to automobiles, such as insurance company advertisements and automobile consumables related advertisements, are provided. It serves to be included in contents post.

The advertiser terminal device 300 provides an advertisement to be included in the content post. The advertiser terminal device 300 may transmit the upload information of the advertisement to the multimedia network service server 200 according to the operation of the advertiser so as to request the uploaded advertisement to be included in the desired content post. For example, an advertiser can expose an advertisement according to at least one of age, region, and industry.

2 is a diagram for explaining a configuration of a multimedia network service server applied to FIG.

2, the multimedia network service server 200 includes a user information DB 210, a post information DB 215, an advertisement information DB 220, a template information DB 225, an advertisement exposure information DB 230, A compensation information DB 235, a user information management unit 240, a post information management unit 245, an advertisement information management unit 250, a template information management unit 260, a advertisement exposure information management unit 260, .

The user information DB 210 stores information provided when a user downloads a posting application from the multimedia network service server 200 and includes age, sex, birthplace, current location (residence) information, and the like.

The post information DB 215 stores content post information uploaded by the user matching the user identification information.

The advertisement information DB 220 stores advertisement information by matching with the advertiser identification information, and the advertisement information may be classified and stored according to the advertisement type.

The template information DB 225 stores general user template information and enterprise template information. Here, the enterprise template information is composed of various template information so that different templates are provided according to the type of business.

The advertisement exposure information DB 230 collects information on exposure of other users to content posts provided through the user terminal device 100 and stores them as advertisement exposure information. The advertisement exposure information is information View count), information expressed by the user (likes), information registered as a favorite by the user (friend registration), and the like.

The compensation information DB 235 stores the advertisement fee based on the exposure information when the content post including the advertisement is exposed through the other user terminal 100 and stores information on the calculated advertisement fee as the compensation information .

The user information management unit 240 stores user information input by a user into the user information DB 310 and manages the information. When the user information change request is made from the user, the current user information is updated using the changed user information.

The post information management unit 245 allows the post application to be downloaded and installed in the user terminal device 100 according to a request to download the post application application from the user terminal device 100, And is registered and managed in the information DB 215. Here, the post information management unit 245 receives the advertisement information through the advertisement information management unit 250 and stores the advertisement information in a content post. Here, the advertisement information management unit 250 may automatically integrate the advertisement into the post or contents created by the user, and may set the advertisement to be switched when the post is viewed or clicked. That is, the conditions under which the advertisement is output can be set. In addition, the post information management unit 245 interlocks with the advertisement exposure information management unit 260 and counts the advertisements included in the content posts every time the advertisements are exposed through the other user terminal devices 100, and provides the service.

The advertisement information management unit 250 registers and manages advertisements provided from the advertiser terminal device 300 in the advertisement information DB 220. Here, the advertisement information management unit 250 may store the advertisements provided from the advertiser terminal device 300 according to the types of advertisements. When the advertisement target information is simultaneously transmitted from the advertiser terminal device 300, The posting information management unit 245 may be provided only to the user terminal device 100 having the user information corresponding to the exposure target information of the advertiser when the corresponding content post is exposed to the other user terminal device 100. [

The template information management unit 255 manages the template information provided by the administrator when the user creates the content post including the advertisement in the template information DB 225 and manages the template for the general user and the template So that they can be managed separately by user templates. Here, the template information management unit 255 provides the corresponding template to the user terminal device 100 in response to the request of the post information management unit 245. When a plurality of templates are provided, the template information management unit 255 provides a plurality of template information and services the selected template information according to a user's operation.

When the contents post managed by the post information management unit 245 is exposed through another user terminal device 100, the advertisement exposure information management unit 260 collects information related thereto and registers the collected information in the advertisement exposure information DB 230 It is used as a material to make reward for the uploaded user after making the content post. As described above, the advertisement exposure information includes information (view count) of the content post, information (likes) expressed by the user by the user, information registered as favorite by the user (friend registration), and the like.

The compensation providing unit 265 prepares an advertisement fee based on the exposure information collected by the advertisement exposure information management unit 260, generates information on the prepared advertisement fee as compensation information, and stores the information in the compensation information DB 235 Management. The compensation providing unit 265 periodically or non-periodically transmits the compensation information to the corresponding advertiser terminal 300 so that compensation can be performed.

A multimedia network service method based on the template configured as described above will be described in detail with reference to the accompanying drawings.

4 is a flowchart illustrating a multimedia network service method based on a template according to the present invention.

Referring to FIG. 4, a multimedia network service method based on a template will be described. The multimedia network service server 200 receives a content message including at least one text, a picture, a voice, If the creation request is made (S410), it is determined whether the user is a general user or a user having a specific purpose (e.g., enterprise) (S415).

As a result of the determination in step S415, if the user is a general user, the multimedia network service server 200 provides the general user template to the user terminal 100 (S420). If the user has a specific purpose, A template is provided (S430). Here, for convenience of explanation, both a general user and a user having a specific purpose will be collectively referred to as implementing the present invention using the user terminal device 100. FIG.

If the user is a general user, the multimedia network service server 200 provides a template for a general user, and creates a content post including at least one text, a photo, a voice, or an image according to a user's input (S425). On the other hand, if the user has a specific purpose, content information for a specific purpose is input from the user terminal device 100 (S435). If the user having a specific purpose agrees to create the post, the content post according to the present invention is created (S440, S425). If the user who has a specific purpose does not want to write the post, it is asked whether or not to cancel the post (S445), and it is decided whether or not to end according to the user's response.

If the general user or the user having a specific purpose agrees to register the content post, it is determined whether to include the advertisement in the content post (S455). Whether or not the advertisement is included can be registered or set in advance by the advertiser, whether to be included in the bulletin or the content and the advertisement exposure condition can be set in advance, and the advertisement can be automatically included in the content bulletin according to the set advertisement information.

If the advertisement includes the advertisement, the multimedia network service server 200 automatically creates the advertisement including the advertisement in the content post (S460). At this time, the advertisement may be incorporated into the post or may be included according to a predetermined condition to be combined with the content such as text, photograph, voice, or image, and may include a condition relating to the advertisement exposure .

The multimedia network service server 200 registers the created content posts in the list of posts, and provides the content posts containing the advertisements to at least one category. Here, the category may be classified into a private category that is exposed only to the user himself or a public category that is exposed to all persons, a region category that is exposed only to the same local person or the same local person, A Friend category that only exposes to the group members that are exposed only to the user, and a Group category that is exposed only to the group members to which the user belongs. As described above, the content posts may be provided in one or more categories.

In step S455, if the advertisement is not included in the content post, the multimedia network service server 200 registers the posted content post in the post list and provides the post to the at least one category (S470). Next, it is determined whether to output the advertisement to the registered content post, and the advertisement is inserted into the registered content post and output (S480), and the content post is outputted without the advertisement.

(Example 2)

As shown in FIG. 3, Embodiment 2 can be provided by separately collecting and managing advertisements in the advertisement agency server 500 in Embodiment 1 and including advertisements in content posts posted through the multimedia network service server 200 . That is, the second embodiment further includes the user terminal device 100, the multimedia network service server 200, the plurality of advertiser terminal devices 300, and the advertisement agency server 500 which are the components of the first embodiment.

The multimedia network service server 200 collects and manages advertisements uploaded from the advertiser terminal device 300 by being connected to a plurality of advertiser terminal devices 300 and transmits the advertisements to the content posts uploaded through the user terminal device 100 . As described in Embodiment 1, the advertisement can be integrated into a post or content, and the advertisement exposure condition can be set so that the advertisement is switched according to a specific condition at the time of advertisement exposure or at the time of clicking. The advertisement agency server 500 is connected to a plurality of advertiser terminal devices 300 and collects and stores advertisements uploaded from a plurality of advertiser terminal devices 300 to collect contents such as contents posts or texts, Or may be provided to the multimedia network service server 200 so that advertisements to be included in the content posts may be created and generated according to a request of the advertiser terminal device 300 so as to be provided to the multimedia network service server 200 It is possible.

Other than this, other services such as a service related to compensation of advertisement exposure, and the like can be similarly applied to the second embodiment. In this case, the same as in the first embodiment, A detailed description will be omitted.

A computer program for performing a multimedia network service method based on the template according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

The multimedia network service method based on the template according to the embodiment of the present invention can be written as a computer program, and the codes and code segments constituting the computer program can be easily deduced by a computer programmer in the field. In addition, the computer program is stored in a computer readable medium, readable and executed by a computer or a multimedia network service device based on a template according to an embodiment of the present invention, A multimedia network service method can be implemented.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A computer program for implementing a multimedia network service method based on a template according to an exemplary embodiment of the present invention may be stored and installed in a built-in memory such as a user terminal, a multimedia network service server, and an advertiser terminal. Alternatively, an external memory such as a smart card storing and installing a computer program for implementing a multimedia network service method based on a template according to an embodiment of the present invention may be mounted on a multimedia network service server or the like through a screen.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

100: User terminal device
200: Multimedia network service server
210: user information DB 215: post information DB
220: advertisement information DB 225: template information DB
230: advertisement exposure information DB 235: compensation information DB
240: User information management unit 245: Post information management unit
250: an advertisement information management unit 255: a template information management unit
260: advertisement exposure information management unit 265:
300: Advertiser terminal device 400:

Claims (22)

And a posting application capable of creating and uploading a content post including at least one of a text, a photo, a voice, and an image, and a posting application for posting the posting application on the posting interface screen provided when executing the posting application A user terminal for generating and uploading a content post including the at least one content and the at least one content; And
Providing the posting application to the user terminal device, providing the posting interface screen to the user terminal device that has made an online connection through the posting application, extracting text from the user terminal device through the posting interface screen, , And a template for creating a corresponding post is determined by determining whether the user requesting the creation of the content post is a general user or a specific purpose when receiving a content post creation request including at least one of content, A multimedia network service system based on a template including a multimedia network service server. The method according to claim 1,
Wherein the multimedia network service server determines whether an advertisement is inserted according to a preset condition and combines the advertisement into the post or the content to a content post generated according to the post- Based multimedia network system. The method according to claim 1,
The multimedia network service server
If the user is a user having a specific purpose, provides a specific purpose template having different menu items for specific purposes, generates the content post using the post that is uploaded by the user, A multimedia network service system based on a template that provides different link information and services. The method of claim 3,
Wherein the specific purpose includes at least one of a business type, a business type, a meeting, information, or a service intended by an individual or an enterprise user. The method of claim 3,
Wherein the link information includes at least one of detailed information, brief information, additional information, map information, route guidance information, reservation information, purchase information, contact information, and payment information of the post to which the template is applied, , A brief view, additional information, a map view, a route, a reservation, a purchase, a contact, or a payment. The method according to claim 2 or 3,
The multimedia network service server
And automatically transmits the content post using the friend information registered as a favorite of the user to the content post created by the user. The method according to claim 1,
The multimedia network service server
Wherein the content post is provided with an icon for counting information exposed by the content post, information expressed by another user, registered as a favorite by the other user, and providing a count result. A multimedia network service system based on a template. 3. The method of claim 2,
The multimedia network service server
Wherein the control unit is configured to set exposure target information for the content post of the user according to an operation of the user, and when the exposure target information is set by the user, the content post is exposed only to the exposure target Based multimedia service system. 9. The method of claim 8,
The multimedia network service server sets an exposure target range using at least one of user information and activity information,
The user information is information to be inputted or updated by the user and includes at least one of age, sex, birthday, birth place, living place, current location information,
Wherein the activity information is extracted through a content posting provided through a multimedia network service server of a user. 10. The method of claim 9,
The multimedia network service server
And the advertisement is classified and provided based on user information or activity information of the user. The method according to claim 1,
When the user inputs additional information when the first content post is generated by using the one template and the second content post is generated using the same template, the multimedia network service server adds the pre- Information is automatically linked to the second content post. The multimedia network service system according to claim 1, 3. The method of claim 2,
The multimedia network service server comprises:
A final content post generated by inserting or not inserting the advertisement into a list of posts, and providing the final content post to at least one of a personal, a public, an area, a friend, or a group. A multimedia network service system. A multimedia network service method based on a template performed by a multimedia network service server,
Receiving, from a user terminal, a content post creation request including at least one of text, photograph, voice, and image, determining whether the user is a general user or a user having a specific purpose;
Providing a template for a general user to the user terminal if the user is a general user and providing a template for a specific purpose to the user terminal if the user is a specific user;
Receiving, from the user terminal, a content post created using the general user template or the specific purpose template;
Determining whether to insert an advertisement into the content post according to a preset condition, and creating a final content post inserted or not inserted into the advertisement; And
And registering the final content posts in a list of posts and providing the final content posts to at least one category. 14. The method of claim 13,
Wherein the specific purpose includes at least one of a business type, a business type, a meeting, information, or a service intended by an individual or an enterprise user. 14. The method of claim 13,
Wherein the multimedia network service server provides a specific purpose template having different menu items for specific purposes if the user is a user having a specific purpose, generates the content post using a post that is uploaded by the user, And providing link information and services different from each other according to the menu item. 15. The method of claim 14,
Wherein the link information includes at least one of detailed information, brief information, additional information, map information, route guidance information, reservation information, purchase information, contact information, and payment information of the post to which the template is applied, , A brief view, additional information, a map view, a route, a reservation, a purchase, a contact, or a payment. 14. The method of claim 13,
The multimedia network service server includes an icon for counting the information exposed by the content post, the information expressed by the other user, the information registered as favorites by the other user, and providing the count result in the content post The method of claim 1, further comprising the steps of: 14. The method of claim 13,
The multimedia network service server provides exposure object information for the content post of the user according to an operation of the user, and when the exposure object information is set by the user, the multimedia content is exposed only to the exposure object The multimedia network service method comprising the steps of: 18. The method of claim 17,
The multimedia network service server sets an exposure target range using at least one of user information and activity information,
The user information is information input or updated by the user and includes at least one of age, sex, birthday, birth place, living place, current location information,
Wherein the activity information is extracted through a content posting provided through a multimedia network service server of a user. 14. The method of claim 13,
When the user inputs additional information when the first content post is generated by using the one template and the second content post is generated using the same template, the multimedia network service server adds the pre- Further comprising the step of automatically linking the information to the second content post. 14. The method of claim 13,
The multimedia network service server further comprises the step of classifying the advertisement based on the user information, the activity information or the business type information of the user, and providing the classified advertisement to the user terminal device. Multimedia network service method. 22. A multimedia network service recording medium based on the template according to any one of claims 13 to 21.

Images