KR20150118587A - 입찰로부터의 예상 수익에 기반한 실시간 입찰의 개시 - Google Patents

입찰로부터의 예상 수익에 기반한 실시간 입찰의 개시 Download PDF

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Publication number
KR20150118587A
KR20150118587A KR1020157022910A KR20157022910A KR20150118587A KR 20150118587 A KR20150118587 A KR 20150118587A KR 1020157022910 A KR1020157022910 A KR 1020157022910A KR 20157022910 A KR20157022910 A KR 20157022910A KR 20150118587 A KR20150118587 A KR 20150118587A
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South Korea
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user
bid
partner
advertisement
identifier
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Ceased
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KR1020157022910A
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Korean (ko)
Inventor
마르티네즈 안토니오 펠리페 가르시아
마크 라브킨
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페이스북, 인크.
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0272—Period of advertisement exposure
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G06Q50/01—
    • G06Q50/30—

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Operations Research (AREA)
  • Tourism & Hospitality (AREA)
  • Computing Systems (AREA)
KR1020157022910A 2013-02-11 2014-01-17 입찰로부터의 예상 수익에 기반한 실시간 입찰의 개시 Ceased KR20150118587A (ko)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/764,750 US10628858B2 (en) 2013-02-11 2013-02-11 Initiating real-time bidding based on expected revenue from bids
US13/764,750 2013-02-11
PCT/US2014/011947 WO2014123677A1 (en) 2013-02-11 2014-01-17 Initiating real-time bidding based on expected revenue from bids

Publications (1)

Publication Number Publication Date
KR20150118587A true KR20150118587A (ko) 2015-10-22

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ID=51298108

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020157022910A Ceased KR20150118587A (ko) 2013-02-11 2014-01-17 입찰로부터의 예상 수익에 기반한 실시간 입찰의 개시

Country Status (6)

Country Link
US (1) US10628858B2 (https=)
JP (1) JP6441817B2 (https=)
KR (1) KR20150118587A (https=)
AU (1) AU2014215705A1 (https=)
CA (1) CA2894180A1 (https=)
WO (1) WO2014123677A1 (https=)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220017379A (ko) * 2020-08-04 2022-02-11 김재열 경쟁자 예측 기반 전자 입찰 컨설팅 시스템
KR20220017370A (ko) * 2020-08-04 2022-02-11 김재열 경쟁자 예측 기반 전자 입찰 컨설팅 시스템

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US10672040B1 (en) * 2014-05-30 2020-06-02 Twitter, Inc. Ordering of fill requests to send to online ad networks to fill an ad unit in an electronic publisher application with an online advertising impression
EP3224787A4 (en) * 2014-12-31 2018-04-25 Excalibur IP, LLC Mitigating at least some effects of cookie churn
JP2016100014A (ja) * 2015-11-17 2016-05-30 デジタル・アドバタイジング・コンソーシアム株式会社 情報処理装置、情報処理方法及びプログラム
ITUB20156079A1 (it) * 2015-12-02 2017-06-02 Torino Politecnico Metodo per individuare i servizi di web tracking
US10469497B2 (en) 2016-05-26 2019-11-05 Dropbox, Inc. Identifying accounts having shared credentials
US10412076B2 (en) 2016-09-30 2019-09-10 Facebook, Inc. Identifying users based on federated user identifiers
JP6517182B2 (ja) * 2016-12-16 2019-05-22 ソフトバンク株式会社 識別子同期システム、広告配信システム、及び、プログラム
US10270746B2 (en) * 2017-01-25 2019-04-23 Facebook, Inc. People-based user synchronization within an online system
US20180218410A1 (en) * 2017-01-31 2018-08-02 Facebook, Inc. User-level bidding for advertising campaigns
US20190147496A1 (en) * 2017-11-14 2019-05-16 Christopher Faraguna System and method for providing real-time targeted advertisements
US11843675B2 (en) * 2018-10-10 2023-12-12 Nec Corporation Method and system for synchronizing user identities
RU2733266C1 (ru) * 2019-10-11 2020-10-01 Общество с ограниченной ответственностью "Новая сервисная компания" (ООО "НСК") Система размещения рекламы в эфире телевизионных каналов на условиях состязательности
US11127050B2 (en) * 2019-11-18 2021-09-21 Adobe Inc. Artificial intelligence techniques for bid optimization used for generating dynamic online content
JP6913796B1 (ja) * 2020-05-15 2021-08-04 楽天グループ株式会社 広告制御装置、広告制御方法、広告制御プログラム及び広告システム
CN119918817A (zh) * 2023-10-30 2025-05-02 北京有竹居网络技术有限公司 确定媒体项的投放所需资源量的方法、装置、设备和介质

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US8548882B2 (en) * 2003-09-26 2013-10-01 Hewlett-Packard Development Company, L.P. Determination of a bid value associated with a selected bidder
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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220017379A (ko) * 2020-08-04 2022-02-11 김재열 경쟁자 예측 기반 전자 입찰 컨설팅 시스템
KR20220017370A (ko) * 2020-08-04 2022-02-11 김재열 경쟁자 예측 기반 전자 입찰 컨설팅 시스템

Also Published As

Publication number Publication date
US10628858B2 (en) 2020-04-21
WO2014123677A1 (en) 2014-08-14
AU2014215705A1 (en) 2015-07-02
US20140229273A1 (en) 2014-08-14
JP2016507116A (ja) 2016-03-07
JP6441817B2 (ja) 2018-12-19
CA2894180A1 (en) 2014-08-14

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