KR20150100975A - Online event participation method, download server and computer readable storing medium storing program performing the online event participation method - Google Patents

Abstract

The present invention relates to an online event participation method, and a download server and a computer readable storing medium storing a program performing the online event participation method to allocate fun to an online event and to maximize the exposure of an object opening or supporting the online event to general users. By the prevent invention, because the present invention arouses interest in an event by interlinking with game content, the present invention can continuously cause the interest of clients and maximize the exposure effect of the event object.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an online event participation method, an online event participation method, a download server, and a computer readable storage medium storing a program for performing an online event participation method.

The present invention relates to an online event participation method, a download server storing a program for performing an online event participation method, and a computer-readable storage medium. More particularly, the present invention relates to a computer- A method for participating in an online event, a program for performing an online event participation method, and a computer-readable storage medium.

Large corporations and new companies launch various promotional activities to maintain and attract customers. As an example, large corporations and new companies can attract customers and acquire customer information for promotions through online or offline prizes events. These sweepstakes events are known to be an effective promotional tool for attracting customers because they offer a wide variety of prizes that customers can covet.

Online prizes events via the Internet generally use a web server. The web server announces the prize event to the existing customer or potential customer through the web page. The customer can participate in a prize event by accessing a web page using a personal PC or a mobile phone at a known prize event and providing a variety of customer information required on the web page.

After the period of participation of the prize event, the web server randomly draws to all the customers who apply to determine the prize winner and notifies the prize winner of the prize. For example, a prize winner can receive a text message or an e-mail message through a personal PC or a mobile phone to know whether the winner has won the prize. In addition, a business entity that operates a web server or provides a prize can use various customer information provided by the customer to carry out various promotional activities.

The manner of holding such existing prize events is limited to the collection and utilization of customer information. For example, a customer may have a one-time access to a sweepstakes event and participation in the sweepstakes event is completed with the entry, and then the customer does not need to reconnect to the sweepstakes event. On the other hand, the business entity needs to be exposed more to the customer than the customer information collected according to the subject of the prize event. However, in the conventional way of holding a prizewinning event, the advertisement effect on a business entity which is supposed to host a prize event or to be exposed to a customer is very small.

There is a known way to use advertising to inform customers of business entities. For example, when an application program is executed on a mobile phone, a specific advertisement is displayed as a moving picture. Such an advertisement utilization method does not provide any interest to the customer and has a small effect on the advertisement and does not generate the advertising effect to the customer when the application program is not performed.

Therefore, the online event participation method and the online event participation method are performed so that the prize event can be held online while maximizing the exposure effect to the business entity that attracts the customer repeatedly or repeatedly and holds or supports the event A download server and a computer-readable storage medium storing a program are required.

The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide an online event participation method and a program for performing an online event participation method in which a customer can be continuously attracted to an event such as a prize event using game contents A download server, and a computer-readable storage medium.

The present invention also relates to a method and apparatus for online event participation, which enables a winner of an event to be determined as a result value calculated by performing game content, And a computer-readable storage medium.

In addition, according to the present invention, ranking of game contents for a large number of customers is calculated as a result value, and whether or not an event is won is determined according to the calculated ranking. Further, when an event can not be won, And an object of the present invention is to provide a method of participating in an online event in which changed information can be provided to a corresponding customer so as to be reminded of an event, a download server storing a program for performing an online event participation method, and a computer readable storage medium.

In addition, the present invention stores a program for performing an online event participation method and an online event participation method in which an online event is interlocked with an online event to allow a subject who has held an online event or a sponsor subject to continuous exposure, A download server, and a computer-readable storage medium.

The present invention also relates to an online event participation method, an online event participation method, and an online event participation method, which can display a plurality of events to a customer and can be classified according to a participation period of each event, And a computer readable storage medium storing a program for executing the program.

 The present invention also relates to an online event participation method and a program for performing an online event participation method, which can maximize the effect of exposure to a host or a support subject of an event by inducing access to various links and participating in an event, And a computer-readable storage medium.

The present invention also relates to an online event participation method for displaying various events at the same time on a customer screen by utilizing structured data and allowing the user to participate in a desired event among a plurality of events, Servers, and computer readable storage media.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are not restrictive of the invention, unless further departing from the spirit and scope of the invention as defined by the appended claims. It will be possible.

According to another aspect of the present invention, there is provided an online event participation method including displaying an event image corresponding to an event in progress, receiving a user selection of a sub image included in an event image, And performing a function corresponding to a selected sub-image among the plurality of sub-images, wherein the event image including a plurality of sub-images is generated by using event data received through the Internet network .

In order to achieve the above-mentioned object, a download server storing a program for performing an online event participation method includes a communication interface unit connected to the Internet network, a storage unit storing a program for performing an online event participation method, And a control unit for controlling the communication interface unit to transmit the program in response to the download request, wherein the program for performing the online event participation method further comprises a display unit for displaying the event image corresponding to the event in progress Receiving a user selection for a sub-image contained in an event image, the event image including a plurality of sub-images; and selecting a function corresponding to a selected sub-image among the plurality of sub-images And an event image including a plurality of sub images is configured using event data received through the Internet network.

According to another aspect of the present invention, there is provided a computer-readable storage medium storing a program for performing an online event participation method, the method comprising: displaying an event image corresponding to an event in progress; Receiving a user selection for an image, wherein the event image comprises a plurality of sub-images; and performing a function corresponding to a selected sub-image of the plurality of sub-images, wherein the plurality of sub- An event image including an image is configured using event data received through the Internet network.

The download server and the computer-readable storage medium storing the program for performing the online event participation method, the online event participation method according to the present invention can continuously attract the customer to the event such as the prize event using the game contents .

In addition, the download server and the computer-readable storage medium storing the program for performing the online event participation method, the online event participation method according to the present invention as described above may determine the winning of the event as the result value calculated by performing the game contents It is possible to link game contents and events to each other.

In addition, the download server and the computer readable storage medium storing the program for performing the online event participation method, the online event participation method according to the present invention as described above calculate the ranking of game contents for a plurality of customers as result values, The winning of the event is determined according to the ranking, and when the winning of the event is impossible or the prize is changed to another prize due to the ranking change, the changed information is provided to the corresponding customer so that the user can reenter the event.

In addition, the download server and the computer-readable storage medium storing the program for performing the online event participation method, the online event participation method, and the online event according to the present invention, It has the effect of enabling continuous exposure to the subject or the sponsor.

Also, the download server and the computer readable storage medium storing the program for performing the online event participation method, the online event participation method according to the present invention as described above can display a plurality of events to the customer, So that the customer can easily participate in a specific event.

In addition, the download server and the computer readable storage medium storing the program for performing the online event participation method, the online event participation method according to the present invention as described above, The effect of exposure to the host or sponsor is maximized.

Also, the download server and the computer-readable storage medium storing the program for performing the online event participation method, the online event participation method according to the present invention can display various events simultaneously on the customer screen using the structured data, It is possible to participate in the event desired by the customer.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 is a diagram illustrating an exemplary system block diagram of an event management system that enables participation in an online event.
2 is a block diagram illustrating an exemplary server.
3 is a block diagram illustrating an exemplary terminal.
4 is a diagram showing a main flow for event participation in the event management system.
5 is a diagram illustrating a control flow performed by a terminal to participate in an online event.
6 is a view showing a screen including a plurality of event images displayed in the terminal.
7 is a view showing a concrete control flow to step S170 of FIG.

The above and other objects, features and advantages of the present invention will become more apparent from the following detailed description of the present invention when taken in conjunction with the accompanying drawings, in which: It can be easily carried out. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail. Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram illustrating an exemplary system block diagram of an event management system that enables participation in an online event.

1, an event management system for participating in an online event includes at least one terminal 100, an event management server 200, a push server 300, a download server 400, and an Internet network 500 . In this system block diagram, some system blocks may be omitted as necessary or may be configured to include other system blocks not shown in FIG.

1, the terminal 100 is a device capable of participating in an event provided through the Internet network 500. As shown in FIG. For example, the terminal 100 may be a portable terminal such as a mobile phone, a smart phone, a notebook, a tablet PC, or a stationary terminal such as a personal computer, a set-top box, a smart TV,

The terminal 100 may participate in an online event according to the present invention. The event may be, for example, an online coupon or a prize event providing a prize. The terminal 100 drives an application program (for example, an application program) stored in the memory and accesses the remote event management server 200 through the Internet network 500 in order to participate in the prize event. The terminal 100 can receive information on various events under the control of the event management server 200. [ The terminal 100 can provide an online event participation method according to the present invention through an application program.

The event (prize event) according to the present invention is preferably configured so as to determine whether or not a prize is to be awarded based on a result value (for example, a score value of a game) according to execution of game contents. Preferably, the video content is played back first and then the game content is played back as it participates in the event. The video content may be an advertising video for promoting a particular subject or a particular product that supports or hosts the event. For example, advertising videos are designed to promote fashion / cosmetics, automobiles, insurance, department stores, movies, games, and franchises.

The use of the result value induces repetitive event participation as compared with the existing method, and the linkage of the advertisement video can increase the advertisement effect of a specific subject or a specific product, and can enhance the interest to the user (customer) .

The terminal 100 will be described in more detail with reference to FIGS. 3 through 7. FIG.

The event management server 200 is a server that manages an online event through the Internet network 500. The event management server 200 preferably comprises a server connected to a plurality of terminals 100 through the Internet 500 to process a request from the terminal 100 and to transmit a response.

The event management server 200 can register an event according to a request from the outside such as a business operator and transmit information indicating the registered event to the terminal 100 through the Internet network 500. [ Such an event may be a prize event providing a prize to a user within a certain rank.

The event management server 200 is configured to receive and transmit packets over the Internet protocol and preferably configured to receive and send communication protocol packets over HTTP (hyper text transfer protocol) or HTTPS (HTTP over SSL or HTTP Secure) do. Accordingly, the terminal 100 transmits a packet indicating a specific request to the event management server 200, which is configured by HTTP, and the event management server 200 transmits a resource corresponding to a response to the specific request or a response ) Can be transmitted through a packet composed of HTTP.

The event management server 200 will be described in detail with reference to FIG. 2 and FIG.

The push server 300 is connected to the event management server 200 through the Internet 500 and receives information to be used for a push message from the event management server 200 and transmits the received information to a terminal 100 as a push message. The push server 300 receives a token for identifying the terminal 100 and information to be transmitted from the event management server 200 and transmits a push message including information to be transmitted to the terminal 100 corresponding to the token . The terminal 100 receiving the push message can display the message in real time on the display. The push server 300 is, for example, a GCM (Google Cloud Message) server.

The control flow in the push server 300 will be described in further detail with reference to FIG.

The download server 400 stores a plurality of programs to be distributed through the Internet network 500. The download server 400 also operates as a web server or operates according to a promised program with a promised program (for example, an application program) to receive a program download request from the terminal 100 or the like. The download server 400 can identify a specific program according to the received program download request and transmit the identified program to the requesting terminal 100. [

The download server 400 stores at least a program for performing an online event participation method (see FIGS. 4, 5 and 7) according to the present invention. The download server 400 is connected to the terminal 100 so that the program can be displayed in an image form and the corresponding program can be downloaded to the terminal 100 according to the selection of the terminal 100 user.

The download server 400 will be described in more detail with reference to FIG.

The Internet network 500 is a network for transmitting and receiving data between the push server 300, the event management server 200, the download server 400, and one or more terminals 100. The Internet network 500 can basically transmit a packet to a destination address (IP address) according to an Internet Protocol (IP).

The Internet network 500 may be a wired network, a wireless network, or a combination of a wired network and a wireless network. The Internet network 500 may further include a mobile communication network provided in a smart phone or a mobile phone.

2 is a block diagram illustrating an exemplary server. The block diagram of FIG. 2 may be mounted on or connected to a board embedded in the server. The server includes a communication interface unit 10, a volatile memory 20, a nonvolatile memory 30, a storage unit 40, a control unit 50 and a system bus / control bus 60. In this block diagram, some blocks may be omitted as necessary, or other blocks not shown in FIG. 2 may be further included.

 The server of FIG. 2 may be an event management server 200, a push server 300, and a download server 400. A particular server may have a plurality of exemplary block diagrams of FIG. For example, a specific server may be configured using a plurality of PCs.

2, the communication interface unit 10 is connected to a wired cable and receives an analog signal of a physical layer and converts it into a data link layer packet. The communication interface unit 10 converts the packet of the data link layer received from the control unit 50 into an analog signal of the physical layer and outputs the analog signal to the wired cable. The communication interface unit 10 may be connected to the Internet network 500 via Ethernet, for example.

The volatile memory 20 is composed of an SDRAM, a DDR-DRAM, and the like, and temporarily stores various data and programs.

The nonvolatile memory 30 is constituted by a memory of NAND type and NOR type and stores various programs and setup data necessary for initializing the server.

The storage unit 40 includes one or a plurality of hard disks and stores various programs and various data to be executed on the control unit 50. [

If the server is a download server 400, the storage unit 40 stores various programs that can be downloaded and performs at least the online event participation method according to the present invention (see FIGS. 4, 5 and 7) Save the program.

The control unit 50 includes one or a plurality of execution units to load a program stored in the storage unit 40 or the nonvolatile memory 30 into the volatile memory 20 or the like and to execute a command of the loaded program And performs the operation defined in the program.

The control unit 50 can control the blocks using another program according to the type of the server or the defined function.

For example, in the case where the server is the download server 400, the control unit 50 receives a download request of the program via the communication interface unit 10. Identifies the requested program from the received download request and loads the identified program from the storage unit 40 into the volatile memory 20 or the like. The control unit 50 controls the communication interface unit 10 so that the program loaded in response to the download request is transmitted to the terminal 100 requested via the Internet network 500. [ The control unit 50 divides, for example, the data of the loaded program into packets of the data link layer that can be transmitted through the communication interface unit 10, and transmits the packets to the terminal 100, And controls the interface unit 10.

If the server is the push server 300, the control unit 50 receives the push message transmission request via the communication interface unit 10 and transmits the push message using the token and the information included in the received transmission request And controls and transmits the interface unit 10. The token is an identifier for the terminal 100 used when the push server 300 delivers a message to the terminal 100.

The control by the control unit 50 in the event management server 200 will be described later with reference to FIG.

The system bus / control bus 60 enables the transmission / reception of data between blocks. The system bus / control bus 60 may be, for example, a parallel bus, a serial bus, a general purpose input output (GPIO), or a combination of such buses or GPIOs.

FIG. 3 is a block diagram illustrating an exemplary terminal 100. 3, the terminal 100 includes a network interface 101, an input interface 103, an output interface 105, a volatile memory 107, a non-volatile memory 109, a processor 111 and a system bus / (113). In this block diagram, some blocks may be omitted or other blocks not shown in FIG. 3 may be further included as needed. Blocks of this block diagram may be embedded in the terminal 100. [

3, the network interface 101 can be connected to the Internet network 500 through a wired or wireless communication network. The network interface 101 may be connected to a wired local area network through a wired cable or may be connected to a wireless communication network via a wireless medium. The wireless communication network may be, for example, a wireless local area network such as WiFi or a mobile communication network provided by a mobile communication service provider.

The network interface 101 is configured to be connected to various servers and receive and transmit data.

The input interface 103 may receive user input from a user of the terminal 100. The input interface 103 may include or interface with a key button, a touch panel, a microphone, a motion sensor, or the like, and may receive input from a user.

The input of the user received from the input interface 103 may cause a particular program to be executed or terminated.

The output interface 105 outputs internally generated data so that the user of the terminal 100 can know the data. The output interface 105 may include a display, a speaker, or the like so as to be able to interface with the processor 111, and output the results of the processing performed by the processor 111 and the like.

The volatile memory 107 is composed of an SDRAM, a DDR-DRAM, and the like, and temporarily stores various data and programs.

The nonvolatile memory 109 is constituted by a memory of a NAND type and / or a NOR type, and stores various programs and setup data required for the initialization of the terminal 100. The nonvolatile memory 109 also stores various programs that can be executed by the processor 111. [ One of the stored programs is a program that implements the online event participation method according to the present invention. This program is an application program that is configured as an application program and is preferably executable on the portable terminal 100. The online event participation method according to the present invention will be described in detail with reference to FIG. 4 through FIG.

The processor 111 includes one or a plurality of execution units for loading a program stored in the nonvolatile memory 109 into the volatile memory 107 or the like and executing an instruction of the loaded program to perform an operation defined in the program .

The system bus / control bus 113 makes it possible to send and receive data between blocks. The system bus / control bus 113 may be, for example, a parallel bus, a serial bus, a general purpose input output (GPIO), or a combination of such buses or GPIOs.

4 is a diagram showing a main flow for event participation in the event management system. Prior to the description of FIG. 4, the internal structure of the event management server 200 will be described in further detail.

The event management server 200 includes a database using the storage unit 40. The database stores event information for an event, which at least stores member information for each of the plurality of users using the present invention and can provide the user with the information. The member information is stored as a record for each user, and the event information is stored as a record for each event.

The database stores and manages at least membership information for each user, each event information, and a ranking list indicating whether or not each event is won.

In more detail, the membership information of each user managed by the event management server 200 includes a user identifier (ID) for identifying a user, a user ID A character (Character) displayed through the terminal 100, user's event participation history data, and the like.

Further, the membership information may further include a user level (which may increase depending on the usage frequency for the game content) and / or a token used when delivering a message through the push server 300. [

In addition, the member information may further include values of participation rights per user. Participation rights can be expressed, for example, by numbers, and can be determined to be available if they are more than one. Participation rights can be deducted by 1, depending on the number of times the user participates in the event, thereby preventing excessive participation and providing fair opportunities for other users.

The event information includes an event identifier given by the event management server 200, time information (e.g., start time and end time of an event) indicating a period in which an event can participate, images for displaying an event to a user, (E.g., 1 to 10, 2 to 20, 3 to 50, etc.) provided by the event, game contents to be performed according to the selection of the event Information (or game content identifier), and the like.

Here, there may be a plurality of link data used in one event. For example, one link data can be a URL that can be subject to the event or accessed (accessed) by the supported medium, and the other link data can be used to access the advertising video content Lt; / RTI > The web content or the video content corresponding to the URL of the link data may be managed and provided by the event management server 200 or provided by another server irrespective of the event management server 200. [

Also, the time information indicates the holding and ending points of the event. Therefore, the user is guided to participate in the event only within the time range in which the event proceeds.

The ranking list includes an event identifier, and also stores a user identifier of each of a plurality of users participating in the event corresponding to the event identifier, and a result value (e.g., a game score) calculated from participation of an event .

Ranking lists can be ordered using result values and can be ordered, for example, from highest score to lowest score. The ranking list is further configured to further map the game score of the ordered user to the compensation receipt level, including the compensation receipt level.

Here, the ranking list can be managed separately from the event information on the database or managed by being included in the event information of the specific event.

4, the terminal 100 establishes a connection with the event management server 200 (refer to '1' in FIG. 4) using an application program or the like installed to participate in an online event. In the connection establishment process, a user identifier can be set (in the case of a new connection), and a user identifier and a device identifier (device ID) are transmitted from the terminal 100 to the event management server 200. The terminal 100 may generate a new token in cooperation with the push server 300 and the push server 300 or the terminal 100 may transmit the token to the event management server 200. [ The event management server 200 can update the token corresponding to the user identifier with the received tokens.

In addition, in the connection establishment process, the terminal 100 and the event management server 200 set a session to be used in a specific communication protocol layer (for example, HTTP). Thereafter, the terminal 100 and the event management server 200 can transmit and receive various requests and responses using this session. Through this session, a specific user can be mapped and the user can be determined. Accordingly, the user identifier may not be transmitted / received later, and a user may be distinguished by mapping the previously received user identifier and the session ID.

After that, the terminal 100 indicates a specific request, transmits a communication protocol packet according to the HTTP through the established session, and the event management server 200 can also transmit the response as a communication protocol packet through the established session.

Here, there are many types of requests that the terminal 100 can transmit. The type of the request according to the present invention includes at least a request for an access to online events that the terminal 100 can participate in and managed by the event management server 200 and a request for participation in a specific one of online events A request for a game scenario requesting downloading of a game scenario used in one event, a request for downloading of a video content that is used in one event and is played first when game content is performed according to a game scenario A request for updating a result value to update a result value (e.g., a score value according to a game execution) generated according to execution of game contents, and the like.

These requests may be distinguished according to the promised format accompanied by an identifier (ID) of a user using the terminal 100, an identifier of an event, and the like.

After the connection is established, the terminal 100 requests the personal information and the event history stored in the event management server 200 (refer to '2' in FIG. 4).

The event management server 200 generates personal information by loading member information included in the database and extracted from the session or the user identifier. In addition, the event management server 200 extracts event information about an event currently participating or participating in the past, and configures an event history. The event management server 200 transmits the personal information and the history information configured in response to the personal information and the event history request to the requesting terminal 100 (refer to '3' in FIG. 4).

The terminal 100 receiving the personal information and the response to the event history request displays through the output interface 105. Then, the terminal 100 transmits an access request to the event list (refer to '4' in FIG. 4) in order to know events that can participate in the present or future according to the input of the user.

The event management server 200 receiving the access request generates event data from each event information stored in the database and transmits an event list including at least one of the generated event data in response to the access request 5 ').

The event data, which can indicate a specific attribute of the event, includes time information indicating an at least period of participation and an event identifier.

The event data may further include a plurality of link data. One link data of the plurality of link data is configured to be accessible by the web content and the other link data is accessible by the video content. For example, the link data may consist of a URL. Web content may be about a specific medium (e.g., portal, media, open market, community, SNS, cafe, blog, etc.) that host or support the event. The video content may be an advertisement video displayed in conjunction with an event. The web content and the video content may be for the same subject. Conversely, the web content and the video content may be for different entities, for example, the web content may relate to the medium that supports the event, and the video content may be with respect to the advertiser subject to the event.

The event data further includes sub images to be displayed through the output interface 105 of the terminal 100. These sub images are displayed and included in an event image for representing one event.

A plurality of sub images may exist. For example, one sub-image is a sub-image (hereinafter, referred to as 'first sub-image') used for access (connection) of web content. And the other image is a sub-image (hereinafter referred to as 'second sub-image') used for accessing game contents to perform game contents. Another image is a sub-image (hereinafter, referred to as " sub-image ") that indicates the compensation level by indicating the order of receipt by the order in the event (e.g., 'first order', 'second order' Quot; third sub-image ").

The sub-images that can be transmitted and included in the event data can be transmitted together with data indicating the attributes of the event, and the like. Or these sub-images may be sent at a different point in time (e.g., upon request for a resource such as a sub-image) than when the event attributes are transmitted.

Upon receiving the event list, the terminal 100 can classify the events in the event list according to time information indicating a period in which they can participate and display the classified events. Accordingly, the user can identify the currently available events through the display.

Then, the terminal 100 transmits an event participation request including an event identifier corresponding to the event selected by a selection of a specific event according to a user input (for example, a selection for a second sub-image of a specific event image) (See '6' in FIG. 4).

The event management server 200 receiving the event participation request determines whether it can participate in the event corresponding to the event identifier. In this determination process, the event management server 200 determines whether participation is possible by confirming the participation period of the event corresponding to the event identifier and / or the participation right of the user who made the event participation request from the database. The event management server 200 then indicates whether participation is possible and transmits a response to the event participation request to the terminal 100 (refer to '7' in FIG. 4).

Upon receiving the response to the event participation request, the terminal 100 can confirm participation availability and participate in the event. The terminal 100 first determines whether the video content used in the participation target event exists in the terminal 100 (the nonvolatile memory 109) by using the event data. If the video content has been previously downloaded, the video content request and its response may be omitted.

If the terminal 100 does not exist in the terminal 100, the terminal 100 transmits a video content request via the link data included in the event data (see 8 'in FIG. 4).

The event management server 200 loads the video content from the storage unit 40 or the like using the event identifier or the link data included in the video content request and transmits the loaded video content to the terminal 100 (See '9' in FIG. 4). This video content is preferably played first before the game content is performed, and subsequently the game content is performed (without the user's input).

Also, the terminal 100 transmits a game scenario request for requesting download of the game scenario of the game contents used for the selected event to the event management server 200 (see 10 'in FIG. 4).

Upon receiving the game scenario request, the event management server 200 generates a new game scenario corresponding to the event identifier included in the game scenario request, and transmits the generated game scenario to the terminal 100 in response to the game scenario request See FIG. 4 '11').

The event management server 200 may further transmit necessary information to the terminal 100 and may also transmit, for example, game contents.

Upon receipt of the game scenario, the terminal 100 applies the game scenario to the game content, displays it through the output interface 105, and receives user input according to the game scenario. Then, the terminal 100 matches the input of each user with the event (action) of the game scenario and sums up the matching result to calculate a result value. This result value may be a score value for the game. Then, the terminal 100 transmits a result value update request including the calculated result value (refer to '12' in FIG. 4) as the game content is terminated.

Upon receipt of the update request, the event management server 200 updates the ranking list composed of event participation by a plurality of users, if necessary, and rearranges the ranking list as a result value for the user as the received result value.

Thereafter, the event management server 200 transmits a response to the update request to the terminal 100 (refer to '13' in FIG. 4). The response to the update request may include a ranking list.

If the ranking list is rearranged, the event management server 200 generates variation information for the user whose ranking ranking is changed and the compensation receiving level in the event to which the ranking list belongs is changed. In addition, the event management server 200 transmits the tokens and the change information set for the changed user to the push server 300 (refer to '14' in FIG. 4).

The push server 300 receiving the tokens and the variation information transmits the variation information to the changed user's terminal 100 using the token (refer to '15' in FIG. 4). Accordingly, the terminal 100 can display the variation information and induce the user to rejoin a specific event.

The event management server 200 generates winning information that indicates that the prize offered in the event, etc., has been won from the finalized ranking list, as the participating period expires using available time information of the specific event. The winner information thus generated is used to determine the compensation level of each user (for example, '1', '2', etc.) and a prize (for example, a product that can be used offline or a coupon that can be used online) .

Then, the event management server 200 transmits winning information of each user together with the tokens of each user to provide compensation for the product or coupon to the push server 300 (refer to '16' in FIG. 4). Thereafter, the push server 300 may transmit a message indicating the winning information to the terminal 100 using the received token. Accordingly, the terminal 100 can recognize the winning event in an event that can be participated many times.

The flow according to Fig. 4 can provide various advantages. It is possible not only to participate in one-time event but also to be able to participate continuously and to compete for the event winning in cooperation with the game. Accordingly, it is possible for a plurality of users to repeatedly participate.

In addition, it is possible to utilize various links to expose dynamic advertisements when participating in an event, and to provide benefits (game items, etc.) in game contents by using various links. As a result, continuous exposure of online media, offline media and advertisements is also possible.

Meanwhile, the user can participate in various events according to the passage of time, and the event management server 200 can determine the user's preference (for example, the preference for the game, the event subject, the applicant's preference, etc.) Can be identified. The user preference may also be utilized. For example, when transmitting the event list, the event list is sorted in the order of the highest degree of user's preference and provided to the terminal 100, or data indicative of the user preference is added to the event data of the event list To the terminal 100.

5 is a diagram illustrating a control flow performed by the terminal 100 to participate in an online event. The control flow of FIG. 5 may be performed by the terminal 100 and may be configured by controlling other blocks using an application program (e.g., an application program) executed on the processor 111. [

4, the user starts the display by selecting the displayed application program icon through the input interface 103 (S100).

Then, the terminal 100 establishes a connection with the event management server 200 (S110). In this process, various identifiers and sessions can be established.

After establishing a connection with the event management server 200, the terminal 100 requests personal information and event history information from the event management server 200 and receives the information in response to the request. The terminal 100 displays the received personal information and history information through an output interface 105 as an image (S120). The displayed image includes, for example, an image of a user level, character, past or current participating event related to the user, and also includes a selection icon image (e.g., " Enter Event " do.

Upon receiving the selection of the selection icon image through the input interface 103, the terminal 100 transmits an event list access request to the event management server 200 and receives the event list (S130).

The event list includes event data indicating events that have ended, are currently in progress, or are to be processed in the future. Such event data is configured in a predetermined format and is configured to identify at least an event identifier, time information indicating a participatable period, and a plurality of sub images (for example, a name of an image, a name of an image, etc.).

Upon receiving the event list, the terminal 100 classifies the events of the event data of the event list into the current events, the past events, and the events to be performed in the future (S140).

For classification, the terminal 100 uses the time information of each event data. Specifically, the terminal 100 compares time information of each of the event data and the current time recognized by the terminal 100. If the current time is within the time information, the event is an ongoing event, The terminal 100 can classify the event as a past event as an event to be performed in the future when the current time is before the time information.

This sorting is not necessarily performed by the terminal 100 but may be performed by the event management server 200. [ For example, the event management server 200 may classify each event data of the event list into past, present, and future events by comparing the event data with the current time recognized by the event management server 200. [

According to the classification, the terminal 100 generates an event image corresponding to an event in progress and displays it through the output interface 105 (S150). The event image is configured using event data received from the event management server 200 through the Internet network 500.

6 is a view illustrating a screen including a plurality of event images displayed in the terminal 100. As shown in FIG.

Referring to the structure of the event image and the internal operation of the terminal 100 through the screen of FIG. 6, an event classification selection tab that can be selected by user input at the top of the screen is displayed as an image. The event classification selection tab is configured to select a progress termination event, an ongoing event, and an ongoing event. Accordingly, the user of the terminal 100 can display events for each type according to a touch or a button input.

Below the event classification selection tab displays several event images. Multiple event images can be scrolled by the user and configured to select a function assigned to a particular event or a sub-image of a particular event. Depending on the selection in the event classification selection tab, these multiple event images may indicate an ongoing event, a progress termination event, and a forthcoming event.

Each event image includes a plurality of sub images and includes at least a first sub image, a second sub image and a third sub image as shown in Fig. Each sub-image is configured to perform the assigned function in accordance with the user selection through the input interface 103.

For example, the first sub-image may be configured to access or access specific content of the subject that supports or hosts the event. The first sub-image is mapped to specific data in the event data and is mapped to link data (e.g., a URL) that can access or access the web content, for example.

The second sub-image is configured to perform one or more contents of the selected event. The second sub-image is mapped to specific data of the event data and is mapped to specific game content that can be used for event win, for example, link data that can access or access video content (e.g., advertisement video content). The game content may be different for each event, and the event data may include the game content or the game content identifier.

The third sub-image is configured to be able to access or access content related to the event compensation provided by the event. The third sub-image may be mapped to specific data of the event data and may be mapped, for example, to an image included in the event data or received separately. Or the third sub-image may be configured to be mapped to the specific link data of the event data and receive the corresponding image from the event management server 200. [ And the selection of the third sub-image enables the user to identify the ranking (compensation receipt level) for winning the event, the number of persons by each ranking, and the product by each ranking.

These sub images may be configured using at least event data.

The user who participates in the event using various event images and sub images can easily recognize the events that can be participated and maximizes the exposure effect to the business entity supporting the event.

Referring back to FIG. 5, the terminal 100 receives the user input for selecting one of the sub images included in one event image through the input interface 103 (S160).

Upon receiving the user selection for a specific sub-image, the terminal 100 performs a function corresponding to the specific sub-image (S170). The performance of such a function may include access to web contents, reproduction of video contents, and execution of game contents. This will be described in more detail with reference to FIG.

Then, the terminal 100 receives the push message indicating the change information from the push server 300 and displays it (S180). Here, the application program for implementing steps S110 to S170 and the program for performing step S180 may be different.

Such variation information may be generated due to the result value calculated according to the execution of the game content in step S170. For example, the variation information may indicate that the compensation reception level for the event in which the user of the terminal 100 participated has changed.

The user who has confirmed the variation information through the display can repeatedly perform steps S110 to S170 using an application program to raise the reception level to a desired level. Accordingly, it is possible to continuously expose the subject to the user repeatedly.

Also, in steps S110 to S170, the specific steps may be repeatedly performed. For example, steps S150 to S170 may be repeatedly performed with control according to user input by the application program.

And then may be terminated (S200). For example, according to user input, this online event participation method may be terminated.

7 is a view showing a concrete control flow to step S170 of FIG.

The control flow of FIG. 7 starts according to performing step S170 (S300) and finishes by completing the execution of each step of FIG. 7 (S400).

First, in step S301, it is determined whether the user selection in step S160 is a selection for the first sub-image. This determination can be made, for example, by comparing the coordinate area of the first sub-image with the coordinate area of the user input for selection or by identifying the designated input key button. The determination in steps S307 and S319 may also be made in the same way.

If the selection is for the first sub-image, the process moves to step S303. In step S303, the terminal 100 accesses the designated link using the link data corresponding to the first sub-image. The link data may be composed of, for example, a URL. After that, the terminal 100 connects to the designated URL, receives the corresponding web content from the server, and displays the received web content through the output interface 105. [ Such a URL may be for connection to the event management server 200 or for connection to another web server.

In addition, the terminal 100 provides the user with a game item that can be used in the currently selected event according to the connection to the designated link (S305). The game item may be used in the game content, for example, in order to benefit the calculation of the result value when the game content is executed according to the game scenario. The game items may be different depending on the game contents or within the game contents. After performing step S305, the present control flow ends (S400).

If it is not a selection for the first sub-image, the terminal 100 determines in step S307 whether it is a selection for the second sub-image. If the selection is for the second sub-image, the process proceeds to step S309, and if not, the process proceeds to step S319. One or a plurality of different contents can be performed through the steps after step S309.

In step S309, the terminal 100 loads the moving image content into the volatile memory 107 using the event data, and plays the loaded moving image content. Such video contents may be stored in advance in the nonvolatile memory 109 or may be received from the event management server 200 in real time.

Here, steps S303 to S305 may be performed prior to step S309 according to the repetitive execution of step S170 of FIG.

The terminal 100 receives from the event management server 200 a game scenario to be used for the game content identified from the event data or mapped to the event. In step S311, the terminal 100 displays the game content designated according to the received game scenario.

Also, along with the display of the game content in step S311, the terminal 100 receives the user input and determines whether the received input matches a number of specific actions (which may vary depending on the type of game content) according to the game scenario. According to the determination, the received user input is matched with the expected response, and the response value generated according to the matching is summed according to a certain rule to calculate a result value (S313). Such a result value may be, for example, a score value according to the performance of game contents.

The game item provided in the step S305 may affect the execution (playback) of the subsequent game content and the calculation of the resultant value. For example, the calculated result value may be changed to increase at a certain rate according to the game item, or the execution time of the game content may be increased according to the game item.

In step S315, the event management server 200 transmits a result value update request including the calculated result value to the event management server 200. [

The ranking list reflecting the result value in response to the result value update request is received from the event management server 200 and the ranking list is displayed on the output interface 105 (step S317), and then the process ends (step S400).

On the other hand, in step S319, the terminal 100 determines whether it is a selection for the third sub-image. If the selection is not for the third sub-image, the process may end (S400) or perform another function.

If it is the selection for the third sub-image, the terminal 100 displays an order (for example, '1', '2', etc.) in the event, the number of the receivers per each rank, An image indicative of the compensation reception level is displayed (S321) and thereafter the operation is terminated according to the user input (S400).

Through the control flow of FIG. 7, it is possible to maximize the exposure of the medium or subject by inducing interest in the event entry through the game and inducing selection of links to various media or subjects.

5 and 7 may be included in an application program used in the terminal 100 and executed according to the execution of the application program. Such an application program may be downloaded via the download server 400 or may be stored and distributed on a computer-readable storage medium. For example, an application program is stored in a computer readable storage medium such as a DVD, a USB memory, an SD card, or the like.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. The present invention is not limited to the drawings.

10: communication interface unit 20: volatile memory
30: nonvolatile memory 40: storage unit
50: control unit 60: system bus / control bus
100: terminal
101: Network interface 103: Input interface
105: output interface 107: volatile memory
109: nonvolatile memory 111: processor
113: System bus / control bus
200: event management server 300: push server
400: Download server 500: Internet network

Claims (11)

As an online event participation method,
Displaying an event image corresponding to an event in progress;
Receiving a user selection of a sub-image included in the event image, the event image including a plurality of sub-images; And
Performing a function corresponding to a selected subimage of the plurality of subimages,
Wherein the event image including the plurality of sub images is configured using event data received through the Internet network,
How to participate in online events. The method according to claim 1,
Before the displaying step, receiving an event list including a plurality of event data; And classifying the events of the plurality of event data into past events, ongoing events, and future events,
Wherein the classifying step is performed using time information included in the event data and indicating a period in which an event can participate,
Wherein the displaying step displays a plurality of event images corresponding to events in progress,
How to participate in online events. The method according to claim 1,
The plurality of sub-images comprising a first sub-image to allow access to a designated link and a second sub-image to enable content corresponding to an event,
Performing the function comprises connecting to the designated link according to the selection of the first sub-image, and performing the content according to the selection of the second sub-image after the connection step.
How to participate in online events. The method of claim 3,
Wherein the performing of the content includes reproducing the video content identified by the event data and displaying the game content specified in the event according to the game scenario after the end of the reproduction of the video content,
Wherein the connection to the designated link according to the selection of the first sub-image provides a game item used in the game content,
How to participate in online events. 5. The method of claim 4,
Wherein the executing the content comprises: calculating a result value for the game content from a user input in response to the display according to the game scenario; And transmitting a result value update request including the result value to an event management server,
How to participate in online events. 5. The method of claim 4,
Wherein the video content and the game scenario are received from the event management server,
The online event participation method may include:
How to participate in online events. 6. The method of claim 5,
Further comprising: after the step of performing the function, receiving variation information generated due to the result of the event from the push server and displaying the variation information,
Wherein the variation information indicates that the compensation level of the event has changed,
How to participate in online events. 8. The method of claim 7,
Wherein the plurality of sub-images further comprise a third sub-image capable of identifying the compensation level,
Wherein the performing of the function further comprises displaying an image representing the compensation level according to the selection of the third sub-
How to participate in online events. The method according to claim 1,
The online event participation method may be performed in a portable terminal capable of accessing the Internet,
How to participate in online events. A download server that stores a program for performing an online event participation method,
A communication interface unit connected to the Internet network;
A storage unit for storing a program for performing an online event participation method; And
And a control unit for receiving the download request of the program via the communication interface unit and controlling the communication interface unit to transmit the program in response to the download request,
The program for performing the online event participation method comprises:
Displaying an event image corresponding to an event in progress;
Receiving a user selection of a sub-image included in the event image, the event image including a plurality of sub-images; And
Performing a function corresponding to a selected sub-image among the plurality of sub-images,
Wherein the event image including the plurality of sub images is configured using event data received through the Internet network,
Download server. A computer-readable storage medium storing a program for performing an online event participation method according to claim 1.

Images