KR20150077479A - Advertisement service apparatus using printing device - Google Patents

Advertisement service apparatus using printing device Download PDF

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Publication number
KR20150077479A
KR20150077479A KR1020130164213A KR20130164213A KR20150077479A KR 20150077479 A KR20150077479 A KR 20150077479A KR 1020130164213 A KR1020130164213 A KR 1020130164213A KR 20130164213 A KR20130164213 A KR 20130164213A KR 20150077479 A KR20150077479 A KR 20150077479A
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South Korea
Prior art keywords
advertisement
information
user
user terminal
advertisement information
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KR1020130164213A
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Korean (ko)
Inventor
황희
황찬
김상진
Original Assignee
주식회사 맑은기업
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Priority to KR1020130164213A priority Critical patent/KR20150077479A/en
Publication of KR20150077479A publication Critical patent/KR20150077479A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention provides an advertisement service apparatus using a printing apparatus connected to a user terminal, the advertisement service apparatus comprising advertisement information registration unit for registering advertisement information to be publicized and target information to which the advertisement is to be provided, Extracting at least one user account matching the information from the member DB and searching for a user terminal connected to the extracted user account among the plurality of user terminals on which the application program provided by the advertisement service apparatus is executed, And a printing control unit configured to control the printing unit to output the advertisement information when the printing instruction is inputted from the searched user terminal, Ad serving device using device The ball.
According to the advertising service apparatus using the printing apparatus, when the user outputs the printed matter through the printing apparatus, the advertisement requested by the advertiser is output, so that the advertiser is provided with the advertisement service for the publicity object, There is an advantage that corresponding compensation can be provided.

Description

Technical Field [0001] The present invention relates to an advertisement service apparatus using a printing apparatus,

The present invention relates to an advertisement service apparatus using a printing apparatus, and more particularly, to an advertisement service apparatus using a printing apparatus, and more particularly, The present invention relates to an advertisement service apparatus using a printing apparatus.

Generally, advertisements are collectively referred to as advertisements, in which marketing communication is used to inform consumers of a specific product, idea, or service using a mass media for a fee. Advertising typically involves informing consumers of products, ideas, and services or encouraging them to purchase.

In recent years, there has been an increase in the number of advertisements using online sites as well as newspapers, magazines, TV, and radio. The user can visit a random site through a PC or a smart phone, and receive advertisement in various fields within the visiting site.

As such, most of the advertisements on-line are provided to the unspecified majority who visited the site, which may or may not be useful to the visitor. Furthermore, it is rare for online advertisements to be visually verified by the user and printed as actual printouts. Therefore, the existing advertisement method has a problem that the advertisement efficiency is lowered in comparison with the high advertisement cost.

The technique to be a background of the present invention is disclosed in Korean Patent Publication No. 2009-0109024 (published on October 19, 2009).

The present invention provides an advertisement service apparatus utilizing a printing apparatus capable of providing advertisement corresponding to an advertisement output to a user by causing an advertisement requested by an advertiser to be outputted when a user prints a printed matter through a printing apparatus .

The present invention provides an advertisement service apparatus using a printing apparatus connected to a user terminal, the advertisement service apparatus comprising advertisement information registration unit for registering advertisement information to be publicized and target information to which the advertisement is to be provided, Extracting at least one user account matching the information from the member DB and searching for a user terminal connected to the extracted user account among the plurality of user terminals on which the application program provided by the advertisement service apparatus is executed, And a print control unit for controlling the printing unit to output the advertisement information when the print command is input from the searched user terminal. do.

Here, the print control unit may include a method of receiving a print method of the advertisement information from the user terminal, and separately outputting paper sheets containing the advertisement information before or after outputting the print paper, A method of inserting the advertisement information into an arbitrary area set in advance by the advertiser terminal, and a method of selecting an arbitrary area in which the advertisement information is to be inserted in the printed material sheet by a mouse drag from the user terminal.

Also, the print control unit collects count information on the number of times of outputting the advertisement information through the user terminal, and the chanting advertisement service device performs payment of the advertisement cost corresponding to registration of the advertisement information from the advertiser terminal And a point management unit for generating a point corresponding to the output number of the advertisement information and storing the generated point in association with the account of the user .

Also, the advertisement management unit, when receiving the request for refund of the advertisement fee from the advertiser terminal, refunds the remaining advertising fee to the account of the advertiser after the deduction, blocks the advertisement service after the refund, The management unit may select at least one of a method of using the point from the user terminal and a method of use in a shopping mall registered in advance for cash compensation, copy paper provision, and point usage corresponding to the point.

Also, the user terminal can inquire the count information of the output count, the point information, the usage history information of the point, and the print record information of the advertisement information through the executed application program, The output history of the advertisement information, the management history of the advertisement cost, and the point creation status for each user corresponding to the target.

According to the advertisement service apparatus using the printing apparatus according to the present invention, the advertisement requested by the advertiser is output when the user prints the printed matter through the printing device, thereby providing the advertisement service for the advertisement object to the advertiser, There is an advantage that compensation corresponding to the output can be provided.

1 is a configuration diagram of an advertisement service system utilizing a printing apparatus according to an embodiment of the present invention.
2 is a detailed configuration diagram of the server shown in FIG.
3 is a flowchart of an advertisement service method using FIG.
4 is a conceptual diagram of the advertisement service according to FIG.
Fig. 5 shows an example of a printing method applied to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

1 is a configuration diagram of an advertisement service system utilizing a printing apparatus according to an embodiment of the present invention. The system includes an advertisement service server 100, an advertiser terminal 200, and a user terminal 300.

The advertiser terminal 200 and the user terminal 300 can be connected to the advertisement service server 100 through a wire / wireless communication network. The advertisement service server 100 requests an advertisement from the advertiser terminal 200 and registers the advertisements so that the registered advertisement can be outputted together with the output of the printed matter at the user terminal 300 in the future.

In the present embodiment, the user terminal 300 is connected to a printing device such as a normal printer for outputting the printed matter. That is, the embodiment of the present invention relates to an advertisement service system using a printing device connected to a user terminal 300. To this end, the user terminal 300 is provided with an application program ) Is installed.

In this embodiment, the advertisers and users corresponding to the users of the terminals 200 and 300 may correspond to the registered members of the advertisement service server 100, And various services corresponding to the member registration can be provided. Here, the advertisement service server 100 can separately manage a member registered as an advertiser and a registered member as a general user in the database, and can provide different services according to member properties.

The advertiser terminal 200 and the user terminal 300 may be connected to a network such as a general desktop computer, a notebook computer, a workstation, a palmtop computer, a personal digital assistant (PDA), a web pad, And can be implemented as a device connected to a wired / wireless network and capable of exchanging information with the server 100.

Hereinafter, an advertisement service apparatus and method according to an embodiment of the present invention will be described in detail.

FIG. 2 is a detailed configuration diagram of the server shown in FIG. 1, and FIG. 3 is a flowchart of an advertisement service method using FIG. 4 is a conceptual diagram of the advertisement service according to FIG.

The server 100 according to the embodiment of the present invention includes an advertisement information registration unit 110, a target extraction unit 120, a print control unit 130, an advertisement cost management unit 140, a point management unit 150, .

First, the advertisement information registration unit 110 registers advertisement information to be promoted and target information to be provided from the connected advertiser terminal 200 (S310).

The advertiser terminal 200 can connect to the server 100 by wired / wireless connection, perform member authentication for the advertiser, and apply for an advertisement service. Here, the advertisement information registration unit 110 also receives information about the advertisement target to which the advertisement information is to be provided from the advertiser terminal 200. An ad target is information about the area where the advertisement will be provided, sex, age, education, occupation, school, group, company, individual,

In addition, the advertisement method and advertisement amount can be set in the process of requesting advertisement. The advertisement method is an option that allows the user to select the option of printing the desired print method when the advertisement is output to the printout. The printing method includes a drag method, a line output method, a post output method, and a method of directly setting an advertisement output position on a printed matter. The printing method will be described later.

Of course, in step S310, the server 100 may perform a payment process for the corresponding advertisement cost using the advertisement cost management unit 140. [ When payment is made, the server 100 can perform advertisement progress management and provide the progress status to the advertiser terminal 200 in real time.

After the step S130, the target extracting unit 120 extracts at least one user account matching the target information from the member DB 160, and then extracts a plurality of user accounts The user terminal 300 to which the extracted user account is connected is searched for in the user terminal 300 in step S320.

If the advertisement target is set as the twenties female in the Seoul area, the target extracting unit 120 extracts user accounts belonging to the category among all the user accounts subscribed to the member DB 160. Then, among the extracted user accounts, the user terminal 300 corresponding to the user account currently logged into the application program is searched.

According to this configuration, nationwide advertisements are provided to users nationwide, and ads that are targeted to any category are provided to users belonging to the category. The target setting can maximize the advertisement effect that the advertiser desires to obtain to a specific person, and it can save the advertising cost relatively by providing the advertisement service only to the desired target.

Next, the print control unit 130 controls the output of the advertisement information to be included in the printing of the printed matter when the print command for the arbitrary printed matter is inputted from the searched user terminal 300 (S330).

In this manner, the server 100 provides the advertisement requested through the advertiser terminal 200 to the user terminal 300, and allows the advertisement to be output together with the output of the printed matter through the user terminal 300 . Of course, the output status of the advertisement can be monitored by the application program and provided to the advertiser terminal 200 and the user terminal 300 in real time.

Here, the printing control unit 130 may select one of the printing methods of the advertisement information to be described later from the user terminal 300 before outputting the printed matter. Fig. 5 shows an example of a printing method applied to an embodiment of the present invention. 5, (a), (b), (c), and (d) show a line output selection method, a post output selection method, an advertiser selection method, and a drag selection method, respectively.

That is, the printing method applied to the present embodiment is a method (a line output selection method, a post output selection method) for individually outputting the sheets containing the advertisement information before or after the printed sheet is outputted, (An advertiser selection method) of inserting and outputting the advertisement information into an arbitrary area preset by the advertiser terminal 200 and outputting the inserted advertisement information, And a selection method (drag selection method).

Of course, the method selected by the advertiser may include not only the method of directly selecting an arbitrary area (including the position and size concept), but also the line output, the post output, and the drag method described above. If the advertiser terminal 200 selects the post-printing method as an option, the user terminal 300 may follow the post-printing method when the advertiser selecting method is adopted as the printing method at the time of outputting the printed matter.

The print control unit 130 may monitor the printing operation performed by the corresponding user terminal 300 using an application program installed in each user terminal 300. This application program corresponds to a print control program for a free print service as software distributed to registered users in the server 100. [ Such an application may be provided in the form of an application in a smart device.

On the basis of this, the print controller 130 collects count information about the number of times of outputting the advertisement information through the user terminal 300. This count information is used to deduct the advertising cost and generate points.

The advertisement cost management unit 140 has previously described that the advertiser terminal 200 performs the payment of the advertisement cost corresponding to the registration of the advertisement information. Here, the advertisement cost management unit 140 subtracts a cost corresponding to the output number of the advertisement information from the paid advertisement cost in stages. That is, the advertisement cost is subtracted in real time when the user succeeds in outputting the advertisement. According to this, the server 100 provides the advertisement service until the number of output times of the advertisement becomes a certain level and the advertisement cost is exhausted.

Of course, the server 100 receives a request for termination of service and provides a function of refunding the remaining advertising expenses to the advertiser. That is, when receiving the request for refund of the advertisement cost from the advertiser terminal 200, the advertisement cost management unit 140 refunds the remaining advertisement cost to the account of the advertiser after the deduction, and blocks the advertisement service after the refund do.

As described above, the advertiser side subtracts the advertisement cost corresponding to the printed matter output, while the user accumulates points by compensating for the printed matter output. That is, the point management unit 150 generates a point corresponding to the output number of the advertisement information, and stores the point in connection with the user's account. Since the generated points are provided as compensation corresponding to the advertisement output, the user has the advantage of using the print for free.

Here, the point management unit 150 can select the usage method of the point from the user terminal 300. [ That is, at least one of the cash compensation corresponding to the point, the provision of copy paper, and the usage method in the shopping mall can be selected.

In the case of cash compensation, it can be immediately paid out to the bank account of the pre-registered user, and the provision of the copy paper can provide copy paper of the amount corresponding to the number of times of output or provide the related coupon necessary for paper purchase on the off-line . In the case of a shopping mall, it can be used to purchase a desired item from the corresponding shopping mall previously registered as a point use destination.

The application program transmits the print count value of the user terminal 300 to the server 100. In addition, information on the printer or the multifunction apparatus being used by the user, ink cartridge, toner usage amount and remaining amount, copy paper usage history, (100). Since the application program is operated in association with the server 100, the user terminal 300 can receive the count information of the output count, the point information, the usage history information of the point, the printing of the advertisement information It is possible to inquire record information. Also, the advertiser terminal 200 can display the output history of the advertisement information, the management history of the advertisement cost, the point creation status, the refund processing result, etc. for each user corresponding to the target.

According to the advertisement service apparatus using the printing apparatus according to the present invention, when an advertisement is requested by an advertiser when a user prints a printed matter through a printing device, an advertisement service for the advertisement object is provided to the advertiser The user has the advantage of being able to provide compensation corresponding to the advertising output.

While the present invention has been described with reference to exemplary embodiments, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

100: advertisement service server 110:
120: target extracting unit 130:
140: Advertisement cost management unit 150: Point management unit
160: Member DB 200: Advertiser terminal
300: User terminal

Claims (5)

1. An advertisement service apparatus using a printing apparatus connected to a user terminal,
An advertisement information registration unit for registering advertisement information to be advertised from the connected advertiser terminal and target information to which the advertisement is to be provided;
Extracting at least one user account matching the target information from the member DB and searching for a user terminal to which the extracted user account is connected among the plurality of user terminals on which the application program provided by the advertisement service apparatus is executed A target extracting unit; And
And a print control unit for controlling the printing of the printed matter so that the advertisement information is included and output when a print command for an arbitrary printed matter is input from the searched user terminal. The method according to claim 1,
The printing control unit,
The method comprising: selecting a printing method of the advertisement information from the user terminal,
A method of separately outputting the paper sheet containing the advertisement information before or after the printed paper sheet is output, a method of inserting the advertisement information into the printed paper sheet and outputting the inserted advertisement information into an arbitrary area preset from the advertiser terminal, And a method for receiving an arbitrary area in which the advertisement information is to be inserted is selected from the user terminal by mouse dragging. The method according to claim 1,
The printing control unit,
Collecting count information on the number of times of outputting the advertisement information through the user terminal,
The chanting advertisement service device,
An advertisement expense management unit that performs settlement of an advertisement expense corresponding to the registration of the advertisement information from the advertiser terminal and subtracts a cost corresponding to the output number of the advertisement information from the set advertising expense; And
Further comprising a point management unit for generating points corresponding to the number of times of outputting the advertisement information and storing the points in association with the account of the user. The method of claim 3,
The advertisement-
The method comprising: receiving a request for refund of the advertisement fee from the advertiser terminal; refunding the remaining advertising fee to the account of the advertiser after the deduction,
The point management unit,
An advertisement service apparatus using a printing apparatus that receives at least one of a usage method in a shopping mall that is selected from a usage method of the point from the user terminal and is registered with cash compensation corresponding to the point, . The method of claim 4,
The user terminal comprises:
The count information of the output number, the point information, the usage history information of the point, and the print record information of the advertisement information through the executed application program,
The advertiser terminal,
Wherein the advertisement management unit is capable of viewing an output history of the advertisement information, a management history of the advertisement fee, and the point creation status for each user corresponding to the target.
KR1020130164213A 2013-12-26 2013-12-26 Advertisement service apparatus using printing device KR20150077479A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020246683A1 (en) * 2019-06-04 2020-12-10 주식회사 맑은기업 Advertisement system and method of printer

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2020246683A1 (en) * 2019-06-04 2020-12-10 주식회사 맑은기업 Advertisement system and method of printer

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