KR20150055410A - Usage pattern of the viewers how to use custom channels and content recommended method - Google Patents

Usage pattern of the viewers how to use custom channels and content recommended method Download PDF

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Publication number
KR20150055410A
KR20150055410A KR1020130137729A KR20130137729A KR20150055410A KR 20150055410 A KR20150055410 A KR 20150055410A KR 1020130137729 A KR1020130137729 A KR 1020130137729A KR 20130137729 A KR20130137729 A KR 20130137729A KR 20150055410 A KR20150055410 A KR 20150055410A
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South Korea
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contents
viewer
content
vod
broadcast
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KR1020130137729A
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Korean (ko)
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신용현
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주식회사 엠젠플러스
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Priority to KR1020130137729A priority Critical patent/KR20150055410A/en
Publication of KR20150055410A publication Critical patent/KR20150055410A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a personalized channel providing method and a content recommendation method thereof. The present invention analyzes the usage pattern of a viewer to provide specific channels customized to the viewer and uses the usage pattern of the viewer to recommend contents such as information, VOD, shopping, and the like. The method includes the steps of: collecting the information regarding the purchase history, cart history, wish list history, view history, search history, and download history while the viewer watches a TV; analyzing the metadata including genres, categories, and themes to recommend one or more channels and similar contents for the viewer; scheduling the broadcast contents, VOD contents, and other contents based on the recommended channels and contents; and transmitting the broadcast contents, VOD contents, and other contents based on the schedule.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a personalized channel providing method and a content recommendation method,

The present invention relates to IPTV or cable TV capable of IP-based bidirectional data communication such as OleTV, Skylife, and the like. More particularly, the present invention relates to an IPTV or cable TV, The present invention relates to a personalized channel providing method and a content recommendation method using a usage pattern of a viewer who can recommend the same content.

IPTV is a type of digital convergence in which broadcast and communication are converged. In addition to receiving broadcasting signals transmitted from a program provider (PP) or terrestrial, cable, and satellite, IPTV is also used as an IP set-top box (STB) (Internet Contents On Demand) service such as TV Internet contents and video contents (T-VOD) through a high-speed Internet network (IP network) to a TV receiver connected to a TV.

The main components of the IPTV service system providing the IPTV service include an IPTV headend system, an IP backbone network, an access network (e.g., xDSL, HFC, FTTC, FTTH) STB, TV).

The IPTV service is an interactive TV content in which communication and broadcasting according to digital convergence between a broadcasting provider of a program provider (PP) and a content provider (CP) of an internet market are merged into a broadband high speed A TV connected to an IP set-top box (STB) through an Internet network receives Internet multimedia contents including audio, video and packet data. In addition, interactive TV service is used by using the bidirectional communication channel incidentally as a return path concept.

IPTV service types provided in the IPTV service system include a VOD service that provides VOD (Video On Demand) content, a real-time broadcast service provided from a general broadcast center, and additional services such as a game, karaoke, weather, fortune, Service, a Value Added Service (VAS) service, and the like.

In order to use the VOD service among the IPTV services, a viewer selects and purchases one VOD content desired to be viewed from the VOD provided through an electronic program guide (EPG) and a real-time broadcast content list. Then, the VOD server provides the VOD content for the VOD content purchased by the viewer to the viewer terminal.

That is, in the case of the VOD service, the viewer can select the content desired to be viewed and purchase the content, and view the purchased content.

However, the real-time broadcasting service among the above IPTV services is not a purchase method for each broadcasting channel, such as purchasing each VOD content like the VOD service, but a plurality of broadcasting channels are managed as one package basic channel And a plurality of pay channels other than the basic channel are bundled and managed as a package channel.

For example, a broadcast channel for a real-time broadcast service includes a basic channel in which basic channels are bundled from channel 1 (CH 1) to channel 30 (CH 30), and channel characteristics And a premium channel in addition to the above-mentioned package channel.

The channel viewing period for each package is set to a preset contract period such as one month or one year, and when a viewer purchases a package channel, a method of selecting one of preset contract periods and applying to be.

As described above, the broadcast channels for the current real-time broadcast service are bundled with a plurality of channels in a package manner, and are preset until a contract period for viewing the corresponding package channel.

Accordingly, the viewer can request the desired package channel among the package channels set in advance, and then view the broadcast channels included in the requested package channel.

However, there are too many category and supplementary services to provide, which is troublesome for viewers to use in the TV environment. The most convenient method for TV viewers is to use the desired information, VOD, shopping, etc. by selecting a channel and operating the remote controller to press a channel number or replacing the channel number.

Although the number of viewers of the interactive TV based on the above-mentioned IP is increasing, the service is not provided through analysis of the pattern of the viewer like the Internet. It is impossible to provide a channel or content suitable for an individual due to the recognition that the terminal is a terminal to be used.

Domestic registered patent No. 10-1003767 (registration notice of Dec. 23, 2010)

SUMMARY OF THE INVENTION The present invention has been made to solve the conventional problems as described above, and it is an object of the present invention to provide a personalized channel providing method and content providing method for a personalized channel, It is intended to provide a recommendation method.

As described above, an object of the present invention is to provide a method and system for collecting information including a purchase history, a shopping cart history, a summary history, a viewing history, a search history, and a download history while a user watches a TV; Analyzing meta information including a genre, a category, and a theme, and recommending broadcast contents and similar contents belonging to the channel for each viewer; Organizing a schedule composed of broadcast contents, VOD contents, and other contents on the basis of a recommended channel and contents; And transmitting broadcasting contents, VOD contents, and other contents according to the organized schedule, wherein the method is provided by a personalized channel providing method and a contents recommendation method by using a usage pattern of a viewer.

According to one aspect of the present invention, the information collection is performed when the viewer watches all the TVs except the TV watching by the customized channel.

According to another aspect of the present invention, the viewer classification is performed by comparing the Bluetooth information of the smartphone or the face of the viewer registered in advance with the Bluetooth information of the smartphone or the face of the viewer detected at the time of information collection do.

According to still another aspect of the present invention, the combination of the schedules is characterized in that scores are assigned to contents in accordance with an evaluation criterion, and a priority rank is determined according to each score section.

According to another aspect of the present invention, it is possible to arrange a content having a high priority among the above determined contents at the front of a schedule, and when a viewer selects a customized channel, a broadcast content or a real- .

According to another aspect of the present invention, if the broadcast content has a higher priority but is not currently broadcasted, the VOD content is preferentially organized.

According to still another aspect of the present invention, the blank time between the broadcast content and the VOD content is organized into a secondary broadcast content or VOD content that can be watched during the blank time, or other content including an advertisement and music do.

According to another aspect of the present invention, the schedule combination is characterized in that, when the number of viewers is two or more, the combination of the broadcast contents, the VOD contents, and other contents is different according to the combination of the priority of the contents and the viewer.

According to another aspect of the present invention, the broadcast content, the VOD content, and other contents according to the organized schedule are provided according to a viewer's request.

According to another aspect of the present invention, the schedule combination is constituted by a combination of broadcast contents, VOD contents, and other contents that can be broadcast for a predetermined time or for a time set by a viewer at an arbitrary setting time.

According to the present invention, there is an effect that a channel or a content viewed is analyzed and converted into a database to provide a customized specific channel or to recommend contents such as information, VOD, shopping, and the like.

Particularly, the present invention analyzes a channel and contents information frequently viewed for each viewer, and analyzes the contents of the channel and the contents, Can be protected.

FIG. 1 is a system configuration diagram for providing personalized channels or recommending various contents using a viewer's usage pattern according to the first embodiment of the present invention.
FIG. 2 is a flowchart illustrating a process of providing personalized personalized channels or recommending various contents using a viewer's usage pattern by the system of FIG.
3 is a diagram showing an example of a schedule of various contents provided to a viewer.
FIG. 4 is a system configuration diagram for providing personalized channels or recommending various contents using a viewer's usage pattern according to the second embodiment of the present invention.
FIG. 5 is a system configuration diagram for providing personalized channels or recommending various contents using a viewer's usage pattern according to the third embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

As shown in FIG. 1, a system for providing personalized channels or recommending various contents using a viewer's usage pattern according to the present invention includes an IP-based TV 10, a set-top box 20, A server 30, a control server 40 and servers 51, 52 and 53 for providing various contents.

The IPTV based on the TV 10, that is, the IP, is an Internet Protocol Television (TV), and provides information services, video contents, and broadcasts to a TV set using a high-speed Internet. It is a type of digital convergence in terms of convergence of Internet and TV. Unlike conventional Internet TVs, instead of using a computer monitor, a TV receiver is used, and a remote controller is used instead of a mouse.

In order to use IPTV, only TV sets, set-top boxes, and Internet lines need to be connected. Soon, you can add a set top box or a dedicated modem to your TV and use it just as you turn on your TV. Accordingly, even a person who is not familiar with a computer can receive a variety of contents and additional services provided by the Internet such as movie watching, home shopping, home banking, online games and MP3, as well as an Internet search using a remote controller.

IPTV is not different from general cable broadcasting or satellite broadcasting in that it provides broadcasting contents including video, but it is a feature that it adds interactivity. Unlike ordinary over-the-air, cable, or satellite broadcasts, viewers can only see programs they want to see at a convenient time.

Therefore, the initiative of TV broadcasting is transferred from the broadcasting company or the broadcasting company to the viewer.

The set-top box 20 is a device for providing various contents to the TV 10 in accordance with an operation of a remote controller or the like not shown and includes a video device 21, a face recognizing part 22 and a smartphone Bluetooth information recognizing part 23 Respectively.

In this case, the set-top box 20 may not be separately configured in the case of a smart TV, or may be configured as a separate server or integrated with a TV as necessary.

The video device 21 refers to a camera or the like that captures viewers. The face recognizing unit 22 is a configuration for recognizing the individual of the viewer by analyzing the image photographed by the video apparatus 21. [ The smartphone Bluetooth information recognizing unit 23 recognizes the smartphone Bluetooth information, i.e., the information specific to the viewer, through the short distance communication with the Bluetooth of the smartphone 5 that is being viewed, i.e., within a certain distance from the settop box 20.

The set-top box 20 provides the control server 40 with viewer information recognized by the video device 21, the face recognition unit 22 and the smartphone Bluetooth information recognition unit 23. [

The channel server 30 connects the shopping broadcast server 51, the movie providing server 52, the VOD server 53 and the real time broadcast server 54 to the set-top box 20.

The control server 40 includes an information analyzing unit 41, a schedule organizing unit 42 and a content providing unit 43. The control server 40 stores information such as purchase history, shopping cart history, Analyzing meta information including a genre, a category, and a theme, recommending contents similar to one or more channels for each viewer, analyzing meta information including a genre, a category, and a theme, VOD contents, and other contents, and transmitting broadcasting contents, VOD contents, and other contents according to the organized schedule.

The control server 40 is connected to a viewer recognition unit 44 having a DB 45 in which viewer information is stored in a database. The viewer recognition unit 44 receives the viewer's face information or smartphone Bluetooth information, ≪ / RTI >

In addition, the control server 40 collects information related to a viewer's TV viewing through the set-top box 20, and this information collection is performed at the time of watching all the TVs except for watching TV by a customized channel.

The viewer identification unit 44 compares the Bluetooth information of the viewer or the smartphone's Bluetooth information with the face of the viewer registered in advance or recommends the content to the personalized channel To distinguish viewers.

The information analyzing unit 41 analyzes broadcasts or various contents viewed by the settop box 20 via the settop box 20 and the schedule generating unit 42 compares the contents analyzed by the information analyzing unit 41 Scores are given and the schedule of contents to be provided to individual viewers is organized by the priority rank determined according to each score section, as in Fig.

In addition, the schedule organizing unit 42 arranges contents having a high priority among the contents whose schedules are determined at the time of scheduling, in front of the schedule, and when the viewer selects a custom channel, arranges the contents having the highest priority as the broadcast contents or the real- .

In addition, if the broadcast content has a higher priority but is not currently broadcasted, the schedule organizing unit 42 prepares the VOD content.

In addition, the schedule scheduling unit 42 can organize the blank time between the broadcast content and the VOD content at the time of scheduling into other content including the next-to-last broadcast content, VOD content, advertisement, or music that can be watched during the blank time .

The schedule organizing unit 42 can also differently organize broadcast contents, VOD contents, and other contents according to the combination of the priority of the contents and the viewer when the number of viewers is two or more in scheduling.

The contents providing unit 43 receives the contents from the shopping broadcast server 51, the movie providing server 52, the VOD server 53, the real time broadcasting server 54 and the like in accordance with the schedule organized by the schedule organizing unit 42 as described above. And provides various contents to the TV 10 via the set-top box 20. At this time, the broadcast contents, VOD contents, and other contents provided to viewers are provided according to a schedule according to a viewer's request.

Herein, the 'viewer request' may be a program for providing a personalized channel according to the present invention or setting a mode for recommending a content at the same time as power supply or according to a viewer's remote control operation. In this case, The supply and remote control operations can be called viewer requests.

The broadcast schedule organized by the schedule organizing section 42 as described above is composed of a combination of broadcast contents, VOD contents, and other contents that can be broadcast for a predetermined time or for a time set by the viewer at random .

A process of providing personalized personalized channels to users or recommending contents by the system configured as above will be described with reference to FIG.

When the viewer turns on the TV, one of the contents provided from the selected shopping broadcast server 51, the movie providing server 52, the VOD server 53 and the real-time broadcast server 54 according to the operation of the remote controller is transmitted to the channel server 30 And is transmitted to the TV 10 through the set-top box 20. While the viewer watches the TV, the video device 21 and the face recognition unit 22 receive the viewer information, that is, the video image of the face, and the smartphone bluetooth recognition unit 23, And transmits the smartphone Bluetooth information of the viewer located at the terminal to the control server 40 through the channel server 30 (S11).

At this time, the control server 40 collects information including purchase history, shopping cart history, summarized history, viewing history, search history, and download history while the user watches TV (S12).

Then, the information analysis unit 41 of the control server 40 analyzes the meta information including the genre, the category, and the theme, and recommends contents similar to one or more channels for each viewer (S13). In other words, the information analyzing unit 41 assigns a score to the content that the viewer is watching according to the evaluation criteria, and sets a priority rank according to each score section.

When the viewer operates the remote controller to select the personalized channel and the content recommendation mode (S14) while analyzing the information on the content viewed by the viewer as described above, the schedule organizing unit 42 of the control server 40, The VOD content, and other contents, which are provided to the viewer on the basis of the recommended channel and the content (S15), the schedule organizing unit 42 sets the scheduling organizing priority among the predetermined contents The content having the highest ranking is arranged in front of the schedule, and when the viewer selects the customized channel, the broadcast content or the real-time broadcast content is organized in the highest priority content.

At this time, although the priority of the broadcast contents is higher than that of other contents, the schedule organizing unit 42 preferentially arranges the VOD contents in consideration of the broadcast time if the contents are not currently broadcasted contents.

In particular, the schedule organizing unit 42 may organize the blank time between the broadcast content and the VOD content in the schedule formation into a secondary broadcast content or VOD content that can be watched during the blank time, or other content including advertisement and music, The VOD contents and other contents may be differently organized according to the combination of the priority of the contents and the viewer.

Therefore, not only the contents provided to viewers are continuously supplied, but also children can be protected from adult objects during watching such as children.

Then, the content providing unit 43 transmits the shopping broadcast server 51, the movie providing server 52, the VOD server 53 and the real-time broadcast server 54 according to the schedule organized by the schedule organizing unit 42, (S16) through the set-top box 20 to the TV 10, as shown in FIG.

In addition, the present invention is not limited to the case where the imaging device 21, the face recognition unit 22, and the smartphone Bluetooth information recognition unit 23 are located in the set-top box 20, The same effect can be obtained even if the face recognition unit 21, the face recognition unit 22 and the smartphone Bluetooth information recognition unit 23 are located in the TV 10 or constituted by separate input means 20a as shown in Fig. 5 have.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the scope of the appended claims and equivalents thereof.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

5: Smartphone 10: TV
20: Set-top box 21: Imaging device
22: face recognition section 23: smart phone information recognition section
30: channel server 40: control server
41: Information analysis unit 42: Schedule formation unit
43: Content providing unit 51: Shopping broadcasting server
52: Movie providing server 53: VOD server
54: real-time broadcast server

Claims (10)

Collecting information including a purchase history, a shopping cart history, a steamed history, a viewing history, a search history, and a download history while the user watches the TV;
Analyzing meta information including a genre, a category, and a theme, and recommending broadcast contents and similar contents belonging to the channel for each viewer;
Organizing a schedule composed of broadcast contents, VOD contents, and other contents on the basis of a recommended channel and contents; And
Transmitting broadcasting contents, VOD contents, and other contents according to the organized schedule
And a content recommendation method and a content recommendation method using the viewer usage pattern. The method according to claim 1,
Wherein the information collection is performed at the time of watching all the TVs except for the TV viewing by the customized channel, and the personalized channel providing method and the content recommending method using the viewer usage pattern. The method according to claim 1,
Wherein the viewer classification is performed by comparing and analyzing the viewer's face registered in advance or the Bluetooth information of the smartphone with the Bluetooth information of the smartphone or the face of the viewer detected at the time of information collection And a content recommendation method. The method according to claim 1,
Wherein the scheduling is performed by assigning a score to a content according to an evaluation criterion and determining a priority rank according to each score segment. 5. The method of claim 4,
Characterized in that a content having a highest priority among the rated contents is arranged in front of a schedule, and when the viewer selects a customized channel, the broadcasting contents or the real-time broadcasting contents are arranged in the highest priority order. And a content recommendation method. 5. The method of claim 4,
And the VOD contents are arranged first if the broadcast contents are not currently broadcasted even if the broadcast contents have a high priority. 5. The method of claim 4,
Wherein the blank time between the broadcast content and the VOD content is organized into a secondary broadcast content or VOD content that can be watched during the blank time or other content including advertisement and music, How to provide personalized channels and how to recommend content. The method according to claim 1 or 3,
Wherein the scheduling is performed in such a manner that when a viewer has two or more viewers, the combination of broadcast contents, VOD contents, and other contents is different according to a combination of the priority of the contents and a viewer. Channel providing method and content recommendation method. The method according to claim 1,
Wherein the broadcasting contents, VOD contents, and other contents based on the organized schedule are provided in accordance with a viewer's request. The method according to claim 1,
Wherein the schedule combination comprises a combination of broadcast contents, VOD contents, and other contents that can be broadcast for a predetermined period of time or a time set by the viewer at an arbitrarily set time, And content recommendation method.
KR1020130137729A 2013-11-13 2013-11-13 Usage pattern of the viewers how to use custom channels and content recommended method KR20150055410A (en)

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KR101708130B1 (en) * 2015-11-04 2017-02-17 케이티하이텔 주식회사 Method for recommanding product to real viewer of tv using settop box
WO2018016810A1 (en) * 2016-07-22 2018-01-25 Samsung Electronics Co., Ltd. Display device and method for recommending contents of the display device
WO2018056478A1 (en) * 2016-09-23 2018-03-29 에픽트, 인크. Content menu-providing apparatus and method
CN108156522A (en) * 2018-02-06 2018-06-12 南京创维信息技术研究院有限公司 Homepage content method for pushing, device and computer readable storage medium
WO2018164354A1 (en) * 2017-03-06 2018-09-13 애니포인트미디어 주식회사 Personalized home shopping program providing device
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WO2018164354A1 (en) * 2017-03-06 2018-09-13 애니포인트미디어 주식회사 Personalized home shopping program providing device
WO2019088725A1 (en) * 2017-11-06 2019-05-09 주식회사 아티스츠카드 Method for automatically tagging metadata of music content using machine learning
CN108156522A (en) * 2018-02-06 2018-06-12 南京创维信息技术研究院有限公司 Homepage content method for pushing, device and computer readable storage medium
US10743061B2 (en) 2018-03-13 2020-08-11 Samsung Electronics Co., Ltd. Display apparatus and control method thereof
WO2019177367A1 (en) * 2018-03-13 2019-09-19 Samsung Electronics Co., Ltd. Display apparatus and control method thereof
WO2020017930A1 (en) * 2018-07-19 2020-01-23 삼성전자 주식회사 Method for providing recommended channel list, and display device according thereto
US11412308B2 (en) 2018-07-19 2022-08-09 Samsung Electronics Co., Ltd. Method for providing recommended channel list, and display device according thereto
KR20180133354A (en) * 2018-12-05 2018-12-14 주식회사 엘지유플러스 Method for displaying sports contents
US11252375B2 (en) 2019-01-07 2022-02-15 Samsung Electronics Co., Ltd. Electronic apparatus and control method thereof
WO2023224139A1 (en) * 2022-05-17 2023-11-23 엘지전자 주식회사 Display device and control method thereof
WO2024136112A1 (en) * 2022-12-22 2024-06-27 주식회사 로와시스 Standards-based broadcasting supplementary service application distribution platform
WO2024154873A1 (en) * 2023-01-19 2024-07-25 쿠팡 주식회사 Electronic device for processing information about content download and method therefor
KR102651503B1 (en) * 2023-01-19 2024-03-27 쿠팡 주식회사 Electronic device for processing information related to processing information related to content download and the method thereof

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