CN108156522A - Homepage content method for pushing, device and computer readable storage medium - Google Patents

Homepage content method for pushing, device and computer readable storage medium Download PDF

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Publication number
CN108156522A
CN108156522A CN201810120464.4A CN201810120464A CN108156522A CN 108156522 A CN108156522 A CN 108156522A CN 201810120464 A CN201810120464 A CN 201810120464A CN 108156522 A CN108156522 A CN 108156522A
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CN
China
Prior art keywords
content
account
homepage
kinsfolk
push
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CN201810120464.4A
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Chinese (zh)
Inventor
孙虹
刘乾
吴尧尧
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Co Ltd Of Information Technology Research Institute Of Nanjing Skyworth
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Co Ltd Of Information Technology Research Institute Of Nanjing Skyworth
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Priority to CN201810120464.4A priority Critical patent/CN108156522A/en
Publication of CN108156522A publication Critical patent/CN108156522A/en
Pending legal-status Critical Current

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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/441Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card
    • H04N21/4415Acquiring end-user identification, e.g. using personal code sent by the remote control or by inserting a card using biometric characteristics of the user, e.g. by voice recognition or fingerprint scanning
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508Management of client data or end-user data
    • H04N21/4532Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/475End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4753End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for user identification, e.g. by entering a PIN or password

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Social Psychology (AREA)
  • Human Computer Interaction (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Biomedical Technology (AREA)
  • Theoretical Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention discloses a kind of homepage content method for pushing, by smart television client terminal start-up, showing face login page;It is then based on the face login page and obtains face image data, send the face image data to server, for face image data described in the server authentication and feed back corresponding account information and push content;Later when receiving the account information and push content, shown by smart television client homepage.The invention also discloses a kind of homepage content pusher and computer readable storage mediums.Present method solves excessively rely on personal account and more the problems of homepage commending system of medelling habitually in the past, the content resource customized is provided based on face recognition technology to different home member, and can push model be constantly updated according to viewing history and usage record, reach the push effect gradually optimized, to realize precisely push.

Description

Homepage content method for pushing, device and computer readable storage medium
Technical field
The present invention relates to a kind of ntelligent television technolog field more particularly to homepage content method for pushing, device and computers Readable storage medium storing program for executing.
Background technology
TV becomes the recreation center of numerous families already.With popularizing for smart television, people can contact All kinds of television content resources arrived are increasingly abundanter, including video display, shopping, application program, game, education, tourism etc., still Still further aspect, the homepage content that every smart television homepage is shown all are that indifference pushes, no matter therefore being sitting in television set Whom the spectators of front are, it is seen that content be the same, the result is that difference can not effectively be caught caused by this push mode The user crowd of classification, causes certain customers to be lost in, and is gradually shifted to mobile phone.
The solution that existing commending system uses is that directly mobile phone account is transferred on smart television, can be simple According to viewing history and hobby push program resource, but simultaneously because this mode excessively relies on personal account or only Dependent on viewing history, the characteristic informations such as age and the gender of the user of currently viewing TV can not be accurately collected, so as to It can not further be become more meticulous to push content according to the feature between different home member.
There are some movie and television contents supplying systems that can combine the push that face recognition technology carries out the resources of movie & TV at present, but It is that these systems are only based on the point of interest of technical staff's setting and content tab carries out stiff matching, it can not be according to user The behavioral data generated in actual use advanced optimizes commending system.
The above is only used to facilitate the understanding of the technical scheme, and is not represented and is recognized that the above is existing skill Art.
Invention content
It is a primary object of the present invention to provide a kind of homepage content method for pushing, device and computer-readable storage medium Matter, it is intended to solve that smart television is resourceful but push content is without targetedly technical problem.
To achieve the above object, the present invention provides a kind of homepage content method for pushing, applied to homepage content supplying system, The homepage content supplying system includes smart television client, and the homepage content method for pushing includes the following steps:
In smart television client terminal start-up, face login page is shown;
Face image data is obtained based on the face login page, sends the face image data to server, with For face image data described in the server authentication and feed back corresponding account information and push content;
When receiving the account information and push content, shown by smart television client homepage.
Preferably, it is described in smart television client terminal start-up, show face login page the step of before, the method It further includes:
In the homepage content push function for using smart television client for the first time, family is created to keeps application Kinsfolk's account of account and subordinate;
For each kinsfolk's account, acquire corresponding face image data and tied up with kinsfolk's account It is fixed, it is stored in keeps.
Preferably, for each kinsfolk's account, acquire corresponding face image data and with the kinsfolk Account is bound, and the step of being stored in keeps includes:
In the establishment for completing family's account, by the way that kinsfolk role is selected to start to create corresponding kinsfolk's account Number, and show that kinsfolk's account creates the page;
The page is created based on kinsfolk's account and obtains face image data, detects and extracts face characteristic information, The face image data and kinsfolk's account are bound, stored in keeps.
Preferably, it is described receive the account information and push content when, by smart television client homepage into After the step of row display, the method further includes:
The usage behavior data of user are recorded, the usage behavior data are sent to content server, for the content Server update database.
Preferably, it is described that face image data is obtained based on the face login page, send the face image data To server, for face image data described in the server authentication and feed back corresponding account information and push the step of content Suddenly include:
When smart television client shows face login page, camera acquisition face image data is opened;
The face image data is sent to keeps, so that the keeps are according to the facial image number According to determining corresponding kinsfolk's account information;
Receive the account information of keeps feedback and push that content server is fed back according to the account information in Hold.
Preferably, it is described receive the account information and push content when, by smart television client homepage into The step of row display, includes:
In the account information for receiving keeps feedback, switching smart television client to the account information pair The kinsfolk's account answered;
In the push content for receiving content server feedback, the push is shown by smart television client homepage Content.
In addition, to achieve the above object, the present invention also provides a kind of homepage content method for pushing, are pushed away applied to smart television System is sent, the smart television supplying system includes keeps end, and the homepage content method for pushing includes the following steps:
When receiving the request for the kinsfolk's account for creating family's account and subordinate of smart television client transmission, Face image data is obtained, storage is associated with corresponding kinsfolk's account;
When receiving account logging request, the face image data triggered based on the face login page is obtained, really Fixed corresponding kinsfolk's account information;
In the matching for completing face image data and kinsfolk's account information, notice smart television client is switched to The currently corresponding kinsfolk's account of account logging request, while content of announcement server prepares kinsfolk's account and corresponds to Content resource.
In addition, to achieve the above object, the present invention also provides a kind of homepage content method for pushing, are pushed away applied to smart television System is sent, the smart television supplying system includes content server end, and the homepage content method for pushing includes the following steps:
Default listener clustering model and interest point model;
When getting content resource, the content resource is arranged according to disparate modules and label, and is published to Content server;
It is corresponding according to current home member's account in the account handoff notification message for receiving keeps transmission Listener clustering model and interest point model push relevant content resource;
The usage behavior data that smart television client is sent are received, based on the usage behavior data update database, Adjustment push content.
In addition, to achieve the above object, the present invention also provides a kind of homepage content pushers, which is characterized in that described Homepage content pusher includes:It memory, processor and is stored on the memory and can run on the processor Homepage content push products, when the homepage content push products is performed by the processor realize as described in any of the above-described Homepage content method for pushing the step of.
In addition, to achieve the above object, the present invention also provides a kind of computer readable storage mediums, which is characterized in that institute It states and homepage content push products is stored on computer readable storage medium, the homepage content push products is executed by processor The step of Shi Shixian such as homepage content method for pushing described in any one of the above embodiments.
The present invention program, by smart television client terminal start-up, showing face login page;It is then based on the people Face login page obtains face image data, the face image data is sent to server, for the server authentication institute It states face image data and feeds back corresponding account information and push content;It is receiving in the account information and push later Rong Shi is shown by smart television client homepage;Present method solves excessively rely on personal account and more mould habitually in the past The problems of homepage commending system of formula provides the content customized based on face recognition technology to different home member Resource, and can push model be constantly updated according to viewing history and usage record, reach the push effect gradually optimized, with It realizes the accurate push for meeting personal characteristics and hobby, so as to increase user's viscosity, keeps user here, realize commending system for not The accurate push of same family member, and constantly learn to evolve for individual subscriber feature.
Description of the drawings
Fig. 1 is the knot of the affiliated terminal of homepage content pusher in the hardware running environment that the embodiment of the present invention is related to Structure schematic diagram;
Fig. 2 is the flow diagram of homepage content method for pushing first embodiment of the present invention;
Fig. 3 is the flow diagram of homepage content method for pushing second embodiment of the present invention;
Fig. 4 is for each kinsfolk's account, acquisition pair in homepage content method for pushing 3rd embodiment of the present invention The face image data answered and refinement stream the step of bind, stored in keeps with kinsfolk's account Journey schematic diagram;
Fig. 5 is to obtain face figure based on the face login page in homepage content method for pushing fourth embodiment of the present invention As data, the face image data is sent to server, for face image data described in the server authentication and is fed back The refinement flow diagram of the step of corresponding account information and push content;
Fig. 6 is to receive the account information and push content in the 5th embodiment of homepage content method for pushing of the present invention When, the refinement flow diagram for the step of being shown by smart television client homepage;
Fig. 7 is the flow diagram in homepage content method for pushing sixth embodiment of the present invention;
Fig. 8 is the flow diagram in the 7th embodiment of homepage content method for pushing of the present invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
As shown in Figure 1, the affiliated terminal structure of the device of hardware running environment that Fig. 1, which is the embodiment of the present invention, to be related to shows It is intended to.
Terminal of the embodiment of the present invention can be PC or smart mobile phone, tablet computer, E-book reader, MP3 (Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3) Player, MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard sound Frequency level 3) player, pocket computer etc. have the packaged type terminal device of display function.
As shown in Figure 1, the terminal can include:Processor 1001, such as CPU, network interface 1004, user interface 1003, memory 1005, communication bus 1002.Wherein, communication bus 1002 is used to implement the connection communication between these components. User interface 1003 can include display screen (Display), input unit such as keyboard (Keyboard), optional user interface 1003 can also include standard wireline interface and wireless interface.Network interface 1004 can optionally connect including the wired of standard Mouth, wireless interface (such as WI-FI interfaces).Memory 1005 can be high-speed RAM memory or the memory of stabilization (non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned processor 1001 storage device.
Optionally, terminal can also include camera, RF (Radio Frequency, radio frequency) circuit, sensor, audio Circuit, WiFi module etc..Wherein, sensor such as optical sensor, motion sensor and other sensors.Specifically, light Sensor may include ambient light sensor and proximity sensor, wherein, ambient light sensor can according to the light and shade of ambient light come The brightness of display screen is adjusted, proximity sensor can close display screen and/or backlight when mobile terminal is moved in one's ear.As One kind of motion sensor, gravity accelerometer can detect in all directions the size of (generally three axis) acceleration, quiet It can detect that size and the direction of gravity when only, the application that can be used to identify mobile terminal posture is (such as horizontal/vertical screen switching, related Game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.;Certainly, mobile terminal can also match The other sensors such as gyroscope, barometer, hygrometer, thermometer, infrared ray sensor are put, details are not described herein.
It will be understood by those skilled in the art that the restriction of the terminal structure shown in Fig. 1 not structure paired terminal, can wrap It includes and either combines certain components or different components arrangement than illustrating more or fewer components.
As shown in Figure 1, it can lead to as in a kind of memory 1005 of computer storage media including operating system, network Believe module, Subscriber Interface Module SIM and homepage content push products.
In terminal shown in Fig. 1, network interface 1004 is mainly used for connecting background server, is carried out with background server Data communicate;User interface 1003 is mainly used for connecting client (user terminal), with client into row data communication;And processor 1001 can be used for calling the homepage content push products stored in memory 1005.
In the present embodiment, homepage content pusher includes:Memory 1005, processor 1001 and it is stored in described deposit On reservoir 1005 and the homepage content push products that can be run on the processor 1001, wherein, the calling of processor 1001 is deposited During the homepage content push products stored in reservoir 1005, and perform following operate:
In smart television client terminal start-up, face login page is shown;
Face image data is obtained based on the face login page, sends the face image data to server, with For face image data described in the server authentication and feed back corresponding account information and push content;
When receiving the account information and push content, shown by smart television client homepage.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
In the homepage content push function for using smart television client for the first time, family is created to keeps application Kinsfolk's account of account and subordinate;
For each kinsfolk's account, acquire corresponding face image data and tied up with kinsfolk's account It is fixed, it is stored in keeps.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
In the establishment for completing family's account, by the way that kinsfolk role is selected to start to create corresponding kinsfolk's account Number, and show that kinsfolk's account creates the page;
The page is created based on kinsfolk's account and obtains face image data, detects and extracts face characteristic information, The face image data and kinsfolk's account are bound, stored in keeps.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
The usage behavior data of user are recorded, the usage behavior data are sent to content server, for the content Server update database.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
When smart television client shows face login page, camera acquisition face image data is opened;
The face image data is sent to keeps, so that the keeps are according to the facial image number According to determining corresponding kinsfolk's account information;
Receive the account information of keeps feedback and push that content server is fed back according to the account information in Hold.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
In the account information for receiving keeps feedback, switching smart television client to the account information pair The kinsfolk's account answered;
In the push content for receiving content server feedback, the push is shown by smart television client homepage Content.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
When receiving the request for the kinsfolk's account for creating family's account and subordinate of smart television client transmission, Face image data is obtained, storage is associated with corresponding kinsfolk's account;
When receiving account logging request, the face image data triggered based on the face login page is obtained, really Fixed corresponding kinsfolk's account information;
In the matching for completing face image data and kinsfolk's account information, notice smart television client is switched to The currently corresponding kinsfolk's account of account logging request, while content of announcement server prepares kinsfolk's account and corresponds to Content resource.
Further, processor 1001 can call the homepage content push products stored in memory 1005, also perform It operates below:
Default listener clustering model and interest point model;
When getting content resource, the content resource is arranged according to disparate modules and label, and is published to Content server;
It is corresponding according to current home member's account in the account handoff notification message for receiving keeps transmission Listener clustering model and interest point model push relevant content resource;
The usage behavior data that smart television client is sent are received, based on the usage behavior data update database, Adjustment push content.
First embodiment of the invention provides a kind of homepage content method for pushing, and with reference to Fig. 2, Fig. 2 is homepage content of the present invention The flow diagram of method for pushing first embodiment, the homepage content method for pushing include:
Step S110 in smart television client terminal start-up, shows face login page;
User triggers the start button or start key of Intelligent television terminal, after Intelligent television terminal starts, shows homepage, Triggering logs in control from homepage, and into logging program, current smart television client shows face login page, and system is opened Camera.
Step S120 obtains face image data based on the face login page, sends the face image data extremely Server for face image data described in the server authentication and feeds back corresponding account information and push content;
When entering face login page, system opens camera acquisition face image data, and the position of camera is in electricity Depending on any one orientation, can be built in Television clients or detachably set with TV.Camera When getting face image data, attributive analysis is carried out to the face image data of acquisition, including the face in detection image Information extracts face character, including the attributes such as gender and age.The face image data is sent to keeps later, Verify whether the face image data is some kinsfolk under family's account to keeps, if the member is Face data information is crossed through typing, then smart television client is switched to the sub- account of the member, and content of announcement server Meet the accurate resource content of its feature for kinsfolk's account push.
Step S130 when receiving the account information and push content, is carried out by smart television client homepage Display.
After smart television client receives account switching command, the accurate content that content server is pushed for it is shown Resource, if not first logging into, also before historical operation record information, user is facilitated to be quickly found out last time used Resource.In the account handoff notification message for receiving keeps transmission, according to the corresponding people of current home member's account Heap sort model and interest point model push relevant content resource, wherein, the content resource include history information and According to listener clustering model and the content resource information of point of interest Model Matching.
Further, in one embodiment, after step S30, the method further includes:
The usage behavior data of user are recorded, the usage behavior data are sent to content server, for the content Server update database.
Client increases user's usage behavior data statistics uploading module.User is stepped on by the face of smart television client After recording interface Successful login, client can record and to the usage behavior data of content server upload user, including clicking Content, purchase, the viewing behaviors such as duration, for content server to mass data statistical analysis after, continuous optimization update Listener clustering and interest point model.
The homepage content method for pushing proposed in the present embodiment, by smart television client terminal start-up, showing face Login page;It is then based on the face login page and obtains face image data, send the face image data to service Device for face image data described in the server authentication and feeds back corresponding account information and push content;It is connecing later When receiving the account information and push content, shown by smart television client homepage;Present method solves usual Personal account and more the problems of homepage commending system of medelling are excessively relied on, based on face recognition technology to difference Kinsfolk provides the content resource customized, and can constantly update push model according to viewing history and usage record, Reach the push effect gradually optimized, to realize the accurate push for meeting personal characteristics and hobby, so as to increase user's viscosity, stay Live in user, realize commending system be directed to different home member accurate push, and for individual subscriber feature constantly learn into Change.
Based on first embodiment, the second embodiment of homepage content method for pushing of the present invention is proposed, with reference to Fig. 3, step Before S110, the method further includes:
Step S140, in the homepage content push function for using smart television client for the first time, to keeps Shen It please create kinsfolk's account of family's account and subordinate;
User creates family's account, keeps audit is logical by smart television client to keeps application After crossing, family's account is created, and consumer home account is notified to create successfully for it.It, can after kinsfolk's account creates Kinsfolk's account is created with continuation application, when creating kinsfolk's account, needs to obtain corresponding facial image number simultaneously According to.
Step S150, for each kinsfolk's account, acquire corresponding face image data and with the family into Member's account binding, is stored in keeps.
After smart television client logs in family's account, family role member is selected as its typing human face data information, By human face data and the attribute information of face, keeps are uploaded to together, and keeps can be under family's account It preserves the sub- account of family role member, and preserves corresponding face image data and face character information.Wherein, face Attribute information carries out attributive analysis based on face image data and obtains, including the information such as gender and age.
The homepage content method for pushing proposed in the present embodiment, by the homepage for using smart television client for the first time When holding push function, kinsfolk's account of family's account and subordinate is created to keeps application;Then it is directed to each Kinsfolk's account, acquire corresponding face image data and with kinsfolk's account bind, in keeps into Row storage;Using face registration identification technology, under family's account, typing different home Role Membership's human face data information is Each kinsfolk push is suitble to the accurate content resource of its crowd's identity feature and respective history information, really Accomplish from thousand thousand faces to thousand people, thousand face, to allow different people that can see interested content in time.
Based on second embodiment, the 3rd embodiment of homepage content method for pushing of the present invention is proposed, with reference to Fig. 4, step S150 includes:
Step S151, in the establishment for completing family's account, by the way that kinsfolk role is selected to start to create corresponding family Front yard member's account, and show that kinsfolk's account creates the page;
After smart television client logs in family's account, family role member is selected as its typing human face data information, Some kinsfolk role of system intialization, such as father, mother, son, daughter etc. can be selected, other can also be increased newly Role Membership.After completing kinsfolk's role selecting, the page is created into kinsfolk's account.
Step S152 creates the page based on kinsfolk's account and obtains face image data, detects and extract face The face image data and kinsfolk's account are bound, are stored in keeps by characteristic information.
When user clicks some Role Membership, system opens camera, and page is created based on kinsfolk's account Face obtains face image data, by human face data and the attribute information of face, uploads to keeps, account clothes together Business device can preserve the sub- account of family role member, and preserve corresponding face image data and people under family's account for it Face attribute information.Wherein, face character information is obtained based on face image data progress attributive analysis, including gender and year The information such as age.
The homepage content method for pushing proposed in the present embodiment, by the establishment for completing family's account, passing through selection Kinsfolk role starts to create corresponding kinsfolk's account, and shows that kinsfolk's account creates the page;It is then based on institute It states kinsfolk's account and creates page acquisition face image data, detect and extract face characteristic information, by the facial image Data are bound with kinsfolk's account, are stored in keeps;By the intelligence electricity in the past as unit of family Depending on the smart television being changed into as unit of individual, each kinsfolk possesses respectively independent homepage content and historical record Etc. data, the homepage content be that obtain its age and gender etc. special by being detected analysis to kinsfolk's face image data After sign, content operation server precisely pushes the content resource for meeting its feature for it, can more effectively grab at the first time The firmly attention of user improves its viewing and the interest using smart television.
Based on first embodiment, the fourth embodiment of homepage content method for pushing of the present invention is proposed, with reference to Fig. 5, step S120 includes:
Step S121 when smart television client shows face login page, opens camera acquisition facial image number According to;
When entering face login page, system opens camera acquisition face image data, and the position of camera is in electricity Depending on any one orientation, can be built in Television clients or detachably set with TV.Camera When getting face image data, attributive analysis is carried out to the face image data of acquisition, including the face in detection image Information extracts face character, including the attributes such as gender and age.
Step S122 sends the face image data to keeps, so that the keeps are according to Face image data determines corresponding kinsfolk's account information;
The face image data is sent to keeps later, verifies that the face image data is to keeps No is some kinsfolk under family's account, will intelligence electricity if face data information is crossed in the member typing The sub- account of the member is switched to depending on client, and content of announcement server meets its feature for kinsfolk's account push Accurate resource content.
Step S123, the account information and content server for receiving keeps feedback are fed back according to the account information Push content.
Content server is received under family's account of keeps notice when having switched kinsfolk's account, according to this The information of sub- account including role's pet name, gender, age and historical record data, judges crowd's classification belonging to the role, The point of interest of the crowd is extracted, matches the content resource of resources bank, the accurate resource content of the crowd is suitble to client push And history information.After smart television client receives the resource of content server push, displaying historical record letter Breath and new content.
The homepage content method for pushing proposed in the present embodiment, by showing face login page in smart television client When, camera acquisition face image data is opened, detects and extracts face characteristic information;Then the face image data is sent To keeps, so that the keeps determine that corresponding kinsfolk's account is believed according to the face image data Breath;Receive the account information of keeps feedback later and push that content server is fed back according to the account information in Hold;After as long as the user of new registration is logged in by human face scanning, it is possible to see the homepage content money for meeting its hobby Source could be that it pushes suitable resource after the use data without relying on user as traditional commending system.
Based on first embodiment, the 5th embodiment of homepage content method for pushing of the present invention is proposed, with reference to Fig. 6, step S130 includes:
Step S131, in the account information for receiving keeps feedback, switching smart television client is to described The corresponding kinsfolk's account of account information;
After smart television client receives account switching command, if human face data letter is crossed in the member typing Breath is then switched to the sub- account of the member, and content of announcement server meets the accurate money of its feature for member's account push Source contents.
Step S132 in the push content for receiving content server feedback, is shown by smart television client homepage Show the push content.
It is corresponding according to current home member's account in the account handoff notification message for receiving keeps transmission Listener clustering model and interest point model push relevant content resource, wherein, the content resource includes history information With the content resource information according to listener clustering model and point of interest Model Matching.Displaying content server pushes accurate for it Content resource, if not first logging into, also before historical operation record information, facilitate user be quickly found out last time use The resource crossed.
The homepage content method for pushing proposed in the present embodiment, by the account information for receiving keeps feedback When, switching smart television client to the corresponding kinsfolk's account of the account information;Then content server is being received During the push content of feedback, the push content is shown by smart television client homepage;It solves tradition and relies on resource heat Degree carries out the long tail effect problem that the mode of commending contents generates, and avoiding a large amount of resource cannot push, and have special happiness The phenomenon that good user cannot meet the content resource of its feature.
Sixth embodiment of the invention provides a kind of homepage content method for pushing, and with reference to Fig. 7, Fig. 7 is homepage content of the present invention The flow diagram of method for pushing first embodiment, the homepage content method for pushing include:
S160 is receiving asking for the kinsfolk's account for creating family's account and subordinate of smart television client transmission When asking, face image data is obtained, storage is associated with corresponding kinsfolk's account;
The major function of keeps is all kinds of accounts of management and storage account relevant information, therefore is needed in user When creating family's account or kinsfolk's account, it is necessary first to create house by the application of smart television client wants keeps Front yard account only after family's account is created, could create each kinsfolk's account of subordinate.Keeps are receiving To during the application for creating family's account, this application and relevant information are audited, after audit passes through, family's account is created for it Number, and smart television consumer home account is notified to create successfully.After smart television client logs in family's account, Yong Huke To select family role member as its typing human face data information, client beats human face data and the attribute information of face It wraps and passes to keeps, keeps can preserve the sub- account of family role member under family's account for it, and Preserve corresponding human face data and face character information.
S170 when receiving account logging request, obtains the facial image number triggered based on the face login page According to determining corresponding kinsfolk's account information;
User opens camera acquisition human face image information by the face login page of smart television client.To adopting The human face image information of collection carries out attributive analysis, and verifies whether it is some family under family's account to keeps Role Membership if face data information is crossed in the member typing, is switched to the sub- account of the member, and content of announcement takes Business device meets the accurate resource content of its feature for member's account push.
S180 in the matching for completing face image data and kinsfolk's account information, notifies smart television client The corresponding kinsfolk's account of current account logging request is switched to, while content of announcement server prepares kinsfolk's account Number corresponding content resource.
If the kinsfolk's account stored in face image data and keeps that smart television client receives During number information matches, keeps send account switching command to client, and the login account of client is switched to currently The corresponding kinsfolk's account of face image data.Client shows that content server is pushed away for it after receiving account switching command The accurate content resource sent, if not first logging into, the historical operation record information before also having facilitates user quickly to look for To last time used resource.
The homepage content method for pushing proposed in the present embodiment, by the establishment for receiving the transmission of smart television client During the request of kinsfolk's account of family's account and subordinate, obtain face image data, with corresponding kinsfolk's account into Row associated storage;Then when receiving account logging request, the facial image triggered based on the face login page is obtained Data determine corresponding kinsfolk's account information;Later in for completing face image data and kinsfolk's account information Timing, notice smart television client are switched to the corresponding kinsfolk's account of current account logging request, while content of announcement Server prepares the corresponding content resource of kinsfolk's account;This method can allow smart television homepage recommend content more Add the hobby for meeting different crowd, solve traditional one family and see identical recommendation, so as to avoid in homepage Hold to attract corresponding the phenomenon that using crowd, user is caused constantly to be lost in accurately content resource at the first time.
Seventh embodiment of the invention provides a kind of homepage content method for pushing, and with reference to Fig. 8, Fig. 8 is homepage content of the present invention The flow diagram of method for pushing first embodiment, the homepage content method for pushing include:
Step S190 presets listener clustering model and interest point model;
On content server admin backstage, listener clustering and interest point model are initialized according to priori.Crowd Multiple classifications are divided into according to gender and age, preset point of interest is selected for everyone mass selection.Below can be with user it is continuous Operation, by carrying out model modification to a large number of users operational data analysis and statistics.
Step S200 when getting content resource, arranges the content resource according to disparate modules and label, And it is published to content server;
The typing content resource on content server admin backstage selects said module and corresponding label, and formal It is published to content server.
Step S210, in the account handoff notification message for receiving keeps transmission, according to current home member The corresponding listener clustering model of account and interest point model push relevant content resource;
Content server is received under family's account of keeps notice when having switched kinsfolk's account, according to this The information of sub- account including role's pet name, gender, age and historical record data, judges crowd's classification belonging to the role, The point of interest of the crowd is extracted, matches the content resource of resources bank, the accurate resource content of the crowd is suitble to client push And history information.
Step S220 receives the usage behavior data that smart television client is sent, based on the usage behavior data more New database, adjustment push content.
Content server receives user's usage behavior data that smart television client is sent, and including clicking, thumbs up, purchases It buys, the data such as viewing duration.User's usage behavior data that content server sends client are stored in Database Systems, backstage Listener clustering and point of interest model system are for statistical analysis to the magnanimity behavioral data of database, automatically update listener clustering and Interest point model, for pushing more suitable, more accurate content resource to different user.
The homepage content method for pushing proposed in the present embodiment passes through default listener clustering model and interest point model;So Afterwards when getting content resource, the content resource is arranged according to disparate modules and label, and is published to content clothes Business device;Later in the account handoff notification message for receiving keeps transmission, corresponded to according to current home member account Listener clustering model and interest point model push relevant content resource;Finally receive the use that smart television client is sent Behavioral data, based on the usage behavior data update database, adjustment push content;Content server can be used with statistical analysis Family behavioral data constantly updates listener clustering and interest point model, the listener clustering and point of interest initialized according to priori Model can be influenced the accuracy of model, by right by the limitation of knowledge and the subjectivity of administrative staff to a certain extent After the statistical analysis of mass users usage behavior data, update is constantly optimized to model, makes the more standby dynamic of model can Tonality.
In addition, the embodiment of the present invention also proposes a kind of computer readable storage medium, the computer readable storage medium On be stored with homepage content push products, following operation is realized when the homepage content push products is executed by processor:
In smart television client terminal start-up, face login page is shown;
Face image data is obtained based on the face login page, sends the face image data to server, with For face image data described in the server authentication and feed back corresponding account information and push content;
When receiving the account information and push content, shown by smart television client homepage.
Further, following operation is also realized when the homepage content push products is executed by processor:
In the homepage content push function for using smart television client for the first time, family is created to keeps application Kinsfolk's account of account and subordinate;
For each kinsfolk's account, acquire corresponding face image data and tied up with kinsfolk's account It is fixed, it is stored in keeps.
Further, following operation is also realized when the homepage content push products is executed by processor:
In the establishment for completing family's account, by the way that kinsfolk role is selected to start to create corresponding kinsfolk's account Number, and show that kinsfolk's account creates the page;
The page is created based on kinsfolk's account and obtains face image data, detects and extracts face characteristic information, The face image data and kinsfolk's account are bound, stored in keeps.
Further, following operation is also realized when the homepage content push products is executed by processor:
The usage behavior data of user are recorded, the usage behavior data are sent to content server, for the content Server update database.
Further, following operation is also realized when the homepage content push products is executed by processor:
When smart television client shows face login page, camera acquisition face image data is opened;
The face image data is sent to keeps, so that the keeps are according to the facial image number According to determining corresponding kinsfolk's account information;
Receive the account information of keeps feedback and push that content server is fed back according to the account information in Hold.
Further, following operation is also realized when the homepage content push products is executed by processor:
In the account information for receiving keeps feedback, switching smart television client to the account information pair The kinsfolk's account answered;
In the push content for receiving content server feedback, the push is shown by smart television client homepage Content.
Further, following operation is also realized when the homepage content push products is executed by processor:
When receiving the request for the kinsfolk's account for creating family's account and subordinate of smart television client transmission, Face image data is obtained, storage is associated with corresponding kinsfolk's account;
When receiving account logging request, the face image data triggered based on the face login page is obtained, really Fixed corresponding kinsfolk's account information;
In the matching for completing face image data and kinsfolk's account information, notice smart television client is switched to The currently corresponding kinsfolk's account of account logging request, while content of announcement server prepares kinsfolk's account and corresponds to Content resource.
Further, following operation is also realized when the homepage content push products is executed by processor:
Default listener clustering model and interest point model;
When getting content resource, the content resource is arranged according to disparate modules and label, and is published to Content server;
It is corresponding according to current home member's account in the account handoff notification message for receiving keeps transmission Listener clustering model and interest point model push relevant content resource;
The usage behavior data that smart television client is sent are received, based on the usage behavior data update database, Adjustment push content.
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row His property includes, so that process, method, article or system including a series of elements not only include those elements, and And it further includes other elements that are not explicitly listed or further includes intrinsic for this process, method, article or system institute Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including this Also there are other identical elements in the process of element, method, article or system.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases The former is more preferably embodiment.Based on such understanding, technical scheme of the present invention substantially in other words does the prior art Going out the part of contribution can be embodied in the form of software product, which is stored in one as described above In storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions use so that a station terminal equipment (can be mobile phone, Computer, server, air conditioner or network equipment etc.) perform method described in each embodiment of the present invention.
It these are only the preferred embodiment of the present invention, be not intended to limit the scope of the invention, it is every to utilize this hair The equivalent structure or equivalent flow shift that bright specification and accompanying drawing content are made directly or indirectly is used in other relevant skills Art field, is included within the scope of the present invention.

Claims (10)

  1. A kind of 1. homepage content method for pushing, applied to homepage content supplying system, which is characterized in that the homepage content push System includes smart television client, and the homepage content method for pushing includes the following steps:
    In smart television client terminal start-up, face login page is shown;
    Face image data is obtained based on the face login page, the face image data is sent to server, for institute It states face image data described in server authentication and feeds back corresponding account information and push content;
    When receiving the account information and push content, shown by smart television client homepage.
  2. 2. homepage content method for pushing as described in claim 1, which is characterized in that described in smart television client terminal start-up When, show face login page the step of before, the method further includes:
    In the homepage content push function for using smart television client for the first time, family's account is created to keeps application With kinsfolk's account of subordinate;
    For each kinsfolk's account, acquire corresponding face image data and bound with kinsfolk's account, It is stored in keeps.
  3. 3. homepage content method for pushing as claimed in claim 2, which is characterized in that for each kinsfolk's account, adopt Collect corresponding face image data and wrapped the step of binding, stored in keeps with kinsfolk's account It includes:
    In the establishment for completing family's account, by the way that kinsfolk role is selected to start to create corresponding kinsfolk's account, and Show that kinsfolk's account creates the page;
    The page is created based on kinsfolk's account and obtains face image data, detects and extracts face characteristic information, by institute It states face image data to bind with kinsfolk's account, be stored in keeps.
  4. 4. homepage content method for pushing as described in claim 1, which is characterized in that it is described receive the account information and When pushing content, after the step of being shown by smart television client homepage, the method further includes:
    The usage behavior data of user are recorded, the usage behavior data are sent to content server, for the content service Device updates the data library.
  5. 5. homepage content method for pushing as described in claim 1, which is characterized in that described to be obtained based on the face login page Face image data is taken, the face image data is sent to server, for facial image number described in the server authentication According to and feed back corresponding account information and push content the step of include:
    When smart television client shows face login page, camera acquisition face image data is opened;
    The face image data is sent to keeps, so that the keeps are true according to the face image data Fixed corresponding kinsfolk's account information;
    The push content that the account information and content server of reception keeps feedback are fed back according to the account information.
  6. 6. homepage content method for pushing as described in claim 1, which is characterized in that it is described receive the account information and When pushing content, the step of being shown by smart television client homepage, includes:
    In the account information for receiving keeps feedback, switching smart television client is corresponding to the account information Kinsfolk's account;
    In the push content for receiving content server feedback, shown in the push by smart television client homepage Hold.
  7. A kind of 7. homepage content method for pushing, applied to smart television supplying system, which is characterized in that the smart television push System includes keeps end, and the homepage content method for pushing includes the following steps:
    When receiving the request for the kinsfolk's account for creating family's account and subordinate of smart television client transmission, obtain Face image data is associated storage with corresponding kinsfolk's account;
    When receiving account logging request, the face image data triggered based on the face login page is obtained, determining pair The kinsfolk's account information answered;
    In the matching for completing face image data and kinsfolk's account information, notice smart television client is switched to currently The corresponding kinsfolk's account of account logging request, while content of announcement server preparation kinsfolk's account is corresponding interior Hold resource.
  8. A kind of 8. homepage content method for pushing, applied to smart television supplying system, which is characterized in that the smart television push System includes content server end, and the homepage content method for pushing includes the following steps:
    Default listener clustering model and interest point model;
    When getting content resource, the content resource is arranged according to disparate modules and label, and be published to content Server;
    In the account handoff notification message for receiving keeps transmission, according to the corresponding crowd of current home member's account Disaggregated model and interest point model push relevant content resource;
    The usage behavior data that smart television client is sent are received, based on the usage behavior data update database, adjustment Push content.
  9. 9. a kind of homepage content pusher, which is characterized in that the homepage content pusher includes:Memory, processor And the homepage content push products that can be run on the memory and on the processor is stored in, the homepage content push It is realized when program is performed by the processor such as the step of homepage content method for pushing described in any item of the claim 1 to 8.
  10. 10. a kind of computer readable storage medium, which is characterized in that be stored in homepage on the computer readable storage medium Hold push products, realized when the homepage content push products is executed by processor as described in any item of the claim 1 to 8 The step of homepage content method for pushing.
CN201810120464.4A 2018-02-06 2018-02-06 Homepage content method for pushing, device and computer readable storage medium Pending CN108156522A (en)

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Application publication date: 20180612